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Blinkit

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Delivering Beyond Expectations

Revolutionizing
Last-Mile Delivery Blinkit connects businesses with local
partners for efficient last-mile delivery.

Focus on speed, reliability, and convenience to


redefine logistics standards.

Exceeding
Prioritize satisfaction by setting new delivery
expectations experience benchmarks.
through innovative
solutions and
exceptional service.
Leveraging tech, data analytics, and network
for optimized on-time deliveries.

Streamline operations for businesses of all


sizes with hassle-free deliveries.

1
Tech-driven platform

• Empower businesses with reliable


Blinkit offers a delivery partners for fast and
tech-driven convenient deliveries.
platform and
reliable delivery
partners to
Revolutionizing enhance Customer-centric solutions
Last-Mile last-mile
delivery with • Enhance satisfaction and loyalty by
Deliveries real-time exceeding customer expectations.
tracking,
transparent
communicatio
n, and
exceptional Last-mile transformation
service quality.
• Real-time tracking, transparent
communication, and exceptional service
quality for superior delivery experience.

2
Revolutionizing Retail Delivery Solutions

Blinkit provides a range of delivery solutions like same-day, express, and


scheduled deliveries for businesses in e-commerce, retail, food, and grocery
sectors.
CAGR 2024 - 2029

2029

10502.00
mn USD
2024
5000.00
mn USD

7248.00
mn USD
4500.00
mn USD

Unsold Inventory
Opportunity TAM DESCR

SAM Breakdown by
Industry

3
Delivery Solutions Platform

Product Overview

Same-day Scheduled Industry-specific


Express delivery
delivery deliveries solutions
Blinkit provides a range of
delivery services like
same-day, express, and
scheduled deliveries for Tailored delivery
Provides quick and
businesses in e-commerce, Enables businesses to
efficient delivery
Allows businesses to services for
retail, food, and grocery meet urgent delivery plan and manage e-commerce, retail,
services for
needs promptly. deliveries in advance. food, and grocery
sectors. time-sensitive orders.
industries.

4
Product Roadmap - Evolution of
product(s) or services
Phase 1 Phase 2 Phase 3

Revolutionizing Tech Expand Product Offering &


Scaling Delivery Operations
Infrastructure Diversify Market Reach

Launch New Features & Enter New


Expand Delivery Network Enhance Technology Infrastructure
Markets

Use Cases Use Cases Use Cases


- Increase number of delivery partners - Upgrade servers for faster - Introduce advanced search
- Implement real-time tracking performance functionality
- Optimize delivery routes - Implement cloud storage solutions - Implement user-friendly interface
- Integrate with third-party logistics - Enhance cybersecurity measures updates
- Expand into international markets
with localization efforts

5
Mobile App Screenshots

6
Revenue Streams

Delivery Fees Partner Program

Charging businesses a fee for each delivery Earning commissions by partnering with
fulfilled through Blinkit, generating delivery drivers and logistics companies for
revenue per transaction. deliveries through Blinkit.

Subscription Plans

Offering businesses with high delivery volumes subscription plans


for discounted rates and premium features.

7
Key Stakeholders and Benefits

Businesses Delivery Partners


• Streamlined delivery operations, improved • Access to more delivery opportunities, flexible
customer satisfaction, increased sales. schedules, additional income.

Customers Investors
• Fast, reliable, convenient delivery options, • Opportunity to invest in high-growth
enhanced shopping experience. tech-enabled logistics platform with significant
market potential.

8
Customer Persona
Urban and suburban shoppers, 18-65, tech-savvy, value convenience, in major cities,
interested in various products.

Demographic Behavioral Characteristics Location

Urban and suburban residents, aged


Tech-savvy individuals valuing Major metropolitan areas and tier 1 cities
18-65, with disposable income and a
convenience, speed, and reliable delivery. with high e-commerce activity.
preference for online shopping.

9
Market Segmentation & Launch

Go-to-market strategy: Segment markets, form partnerships,


launch campaigns, offer incentives, prioritize customer
experience for Blinkit delivery solutions.

Market Strategic Customer


User Acquisition
Segmentation Partnerships Experience

Collaborating with retailers, Implementing incentives and


Tailoring offerings based on Emphasizing exceptional delivery
restaurants, and e-commerce promotions to attract businesses
industry verticals, delivery needs, service and support to drive
platforms to expand Blinkit's and delivery partners, fostering
and location to meet diverse customer satisfaction, loyalty, and
reach and onboard more platform growth and
market demands effectively. positive referrals.
businesses. engagement.

10
OUR JOURNEY SO FAR AND BEYOND

Traction Timeline

Initial Growth Phase (Year Market Penetration (Year Sustained Growth (Year
1-2) 3-4) 5-6)

Phase 1: Rapid Expansion Phase 2: Market Phase 3: Track Record:


& Scalability Expansion Success Growth, Satisfaction,
Innovation

Achieved rapid expansion in key Maintained a strong growth


Successfully penetrated new markets
metropolitan areas, onboarded a trajectory, further enhanced
and diversified service offerings,
significant number of businesses and customer satisfaction, and continued
leading to increased market share
delivery partners, and established a to innovate in delivery technology
and revenue growth.
solid foundation for future scalability. and services.

11
Success Stories
Blinkit's platform boosts delivery efficiency, cost savings, and
customer satisfaction for businesses like XYZ Electronics, ABC
Supermarket, and DEF Restaurant Chain.

Challenges Solution Outcome

XYZ Electronics: Reduced delivery times by


30% and increased customer retention by
20% after partnering with Blinkit for express
delivery services.
Challenges faced by Blinkit: Ensuring
Blinkit offers a platform that improves ABC Supermarket: Streamlined grocery
seamless integration with diverse business
delivery efficiency, reduces costs, and delivery operations, resulting in a 25%
operations, scaling up to meet increasing
enhances customer satisfaction for increase in order fulfillment rates and a 15%
demand, maintaining high service quality
businesses. boost in average order value.
standards amidst growth.
DEF Restaurant Chain: Improved delivery
tracking and communication led to a 40%
reduction in delivery-related complaints
and a 25% increase in repeat orders.

12
Testimonials

easy delivery of home good quick and safe delivery


Emily M Ema

Customers Customers

13
Tabular Competitive Analysis

Company Customer
Delivery speed Item variety Cost efficiency User interface
support

Blinkit

Dunzo

Swiggy Genie

Zomato

Uber Eats

Poor [-] Excellent [+]

14
Dynamic Duo

in in
John Smith Sarah Johnson
Founder CTO

• MBA from top business school. 10+ years in • Computer Science MS with expertise in software
logistics/tech startups. Visionary leader passionate development. Led Blinkit's technical infrastructure
about revolutionizing last-mile delivery. development, ensuring robustness and scalability.

15
Revenue Growth
Use of Funds

Year 1 revenue: $5M, Year 2 revenue: $15M.


$ 50mn

Cost Projection Revenue Projection

16
Thank You!
info@blinkit.com

www.blinkit.com

+(00) 000 000-0000

in

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