Summer Training Report

on
“MARKETING AND SALES UNDERTAKEN AT JESSANT
ENTERPRISES”

Submitted in Partial Fulfillment of the requirement for the

Award of the Degree of
Bachelor of Commerce
Submitted By:
Pulkit Vashisht
th
5 Semester (Morning)
Enrollment No.3531498821

BATCH: 2021-2024
DEPARTMENT OF COMMERCE
Maharaja Surajmal Institute
Recognized by UGC u/s 2(f), NAAC Accredited ‘A’ Grade
Affiliated to Guru Gobind Singh Indraprastha University,Delhi
C-4, Janakpuri, New Delhi-110058

1
 CERTIFICATE FROM STUDENT

To Whom It May Concern

I Pulkit Vashisht enrolment no. 35314988821 from B.Com (H)- V Sem of the
Maharaja Surajmal Institute, Delhi herby declare that the Summer Training
Report (BCOM311 entitled MARKETING AND SALES Internship at Jessant
Enterprises is an original work and the same has not been submitted to any other
institute for the award of any degree. A presentation of the Summer Training
Report was made on and the suggestions as approved by faculty were
duly incorporated.

Date:

Signature of the Student

2
CERTIFICATE FROM FACULTY MENTOR OF THE INSTITUTE

Certified that the Summer Training Report submitted in partial fulfillment of

Bachelor Of Commerce (Honors) to be awarded by G.G.S.I.P.U , Delhi by Payal
Dabas , enrolment no. 35314988821 has been completed under my guidance
and is satisfactory.

Date:
Signature of the Guide
Name of the Guide: Mrs. Chetna
Designation: Assistant Professor

3
ACKNOWLEDGEMENT
Tmarketing and sales ough this Summer Training Report I would like to thank numerous people
whose constant support and guidance has been the standing pillar in architecture of this project. To
begin with, my sincere thanks to the management of Jessant Enterprises for giving me this opportunity
to experience and learn the processes practiced in Apparel Industry.

For the completion of this document I would like to thank Ms. Chetna (Assistant Professor) for being
my mentor and my guide tmarketing and sales oughout the project. I would like to express my sincere
thanks to the management and staff especially Mr. Kuldeep Bhaadawaj (Marketing & Sales Manager)
of Jessant Enterprises for their outstanding support and co-operation in my efforts to gain knowledge
about practical aspects of apparel industry during the internship.

I would specially like to thank all the staff members and my fellow interns for helping me tmarketing
and sales oughout the internship. Without their support, it would have been difficult job to
successfully complete the training.

4
OFFER LETTER

5
INTERNSHIP CERTIFICATE

6
INDEX

S.no Topic Page no.

1. Certificate from Guide

2. Offer Letter

3. Internship Completion Certificate

4. Executive Summary

5. Chapter – 1 Introduction About the

Company

6. Chapter – 2 About the Industry

7. SWOT Analysis

8. Chapter – 3 Conceptual framework

9. Chapter – 4 Research analysis

10. Chapter – 5 Learning Summary &

Conclusion

11. Chapter – 6 Bibliography

7
EXECUTIVE SUMMARY

This is the internship report based on the 8 weeks long internship program that I had successfully
completing in Jessant Enterprises under Marketing and Sales Division from 24/07/2023 to 21/08/2023
as per the requirement of B.Com (H) program at Maharaja Surajmal Institue. As being completely
new to practical, corporate world setting, every hour spent in the Marketing and Sales Internship, gave
me some amount of experience all the time all of which cannot be explained in words. But
nevertheless, they were all useful for my career.

This report includes how an Marketing and sales Department works, what are the possible divisions
and work distribution in the department market analysis, strategy formations, selling techniques to
follow etc. Jessant Enterprises has a rich Marketing and Sales department. It maintains the
organisational responsibilities successfully. The marketing and sales team of Jessant Enterprises is
completely organised and reputed team. First two weeks of my internship program on marketing and
sales Division I have worked with full support of recruitment wing. And consecutively in training
wing, compensation and benefit wing.

My personal views the marketing and sales , my value addition to the marketing and sales department
are also included in the report. With limited knowledge and experience I tried my best to make the
report. The various boundaries to process improvement and maintaining ethical standards in a
corporate environment have also been experienced. But even so, how those policies and practices are
In-Line with the corporate strategy are discussed in the report. Before drawing any conclusion based
on this report it may be noted that the report was formed in a very short term and there is lack in data.
But still the report may be useful for designing any further study to evaluate the MARKETING AND
SALES facilities provided by the firm.

8
CHAPTER-1
INTRODUCTION

9
I am pleased to present my summer internship report on the Marketing and Sales
Department at Jessant Enterprises. This internship provided me with valuable insights into
the workings of an MARKETING AND SALES department in a real-world setting. I was able
to learn about various MARKETING AND SALES functions such as market analysis,
strategies, techniques, tie-ups etc. I was also able to gain practical experience in applying
MARKETING AND SALES principles and practices.
This report details my summer internship experience within the Marketing and Sales
(MARKETING AND SALES ) department at Jessant Enterprises. I engaged in diverse
projects across various MARKETING AND SALES functions, gaining valuable insights.
Tmarketing and sales ough practical application of MARKETING AND SALES principles
and hands-on experience, I honed my skills and developed a deeper understanding of the
crucial role MARKETING AND SALES plays in organizational success.
COMPANY PROFILE

Jessant Enterprises, offers comprehensive training, career development, and talent acquisition
solutions. They specialize in providing tailored training programs for academia and corporations, job
search support for students and job seekers, career development programs for working
professionals, and recruitment assistance for businesses.

They specialize in preparing students, fresh graduates, and alumni from educational institutions for
the competitive job market.

The company’s comprehensive programs focus on making them job-ready by equipping them with
the necessary skills and knowledge. They offer customized training solutions that cater to their
specific needs, covering technical and soft skills development. Additionally, they also provide
internship and placement assistance, leveraging our extensive corporate network to connect
students with reputable companies.

Additionally, they assist businesses in strengthening their workforce by offering tailored training
programs. Their comprehensive training solutions cover various areas, including technical skills, soft
skills, leadership development, and industry specific expertise. Additionally, we assist in talent
acquisition, leveraging our extensive network to connect companies with top-tier candidates who
have undergone our rigorous training programs.

Internships offered by Jessant

Welcome to the Jessant internship program!

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Their program offers opportunities for students to gain valuable work experience and learn from
industry professionals in various fields.

As an intern, you will have the chance to work on real-world projects, develop your skills, and
contribute to the growth of our organization.

They offer internships in the following areas:

• Business Development Intern

• Operations Intern
• Research Intern
• Marketing and Sales Intern
• Copywriting Intern
• Marketing and Branding Intern
• Social Media Intern
• Web Development Intern
• Graphic Designing Intern
• Data Analytics Intern
• Seo intern
• Campus Ambassador
Our program provides hands-on training, mentorship, and networking opportunities. We believe in
providing our interns with a comprehensive learning experience that prepares them for their future
careers. Interns will have the opportunity to showcase their skills and talents and make meaningful
contributions to our organization.

Special Webinars conducted by the company

Jessant webinars are designed to help job seekers with the knowledge, tools, and strategies needed
to succeed in today's job market.

Attending their webinars can provide job seekers with several benefits:-

1. Practical tips and advice,

2. Stay up-to-date with the latest trends and best practices in the job market.

So, if anyone is a job seeker looking to enhance your skills and improve your chances of landing your
dream job, then you should attend these webinars. Their webinars are free and open to everyone.
Jessant takes pride in helping students, freshers, working professionals, universities, colleges, and
corporations achieve their career goals tmarketing and sales ough our comprehensive job search
solutions. Their team is dedicated to providing exceptional service and support, and they look
forward to helping you reach your full potential in your chosen career path.

Training Program at Jessant for Startups

11
 With a mission to enhance professional growth and foster success, they specialize in delivering
high-quality corporate training solutions tailored to meet the unique needs of organizations
across industries.

understands that a skilled and motivated workforce is the backbone of any successful business.
That's why they offer a wide range of dynamic training programs designed to equip your
employees with the tools and knowledge they need to excel in today's competitive landscape.
Their team of expert trainers brings a wealth of industry experience and a passion for
empowering individuals to reach their full potential.

Whether you're a small startup or a multinational corporation, our training programs can be
tailored to meet your specific requirements and objectives. We take a collaborative approach,
working closely with you to understand your organization's unique needs, culture, and goals.
This allows us to develop customized training solutions that align with your business strategies,
ensuring maximum impact and sustainable results.

Training Program at Jessant for Students, Freshers, Interns

Jessant Interview Skills Program is designed to help students and job seekers develop the essential
skills and confidence needed to excel in job interviews and land their dream jobs.

The program focuses on providing practical training and guidance on various aspects of the interview
process, including preparation, body language, communication skills, and answering common
interview questions.

By the end of the program, participants will have the tools and knowledge needed to stand out in
interviews and showcase their strengths to potential employers.

Training Program at Jessant for College and Universities

Jessant understands the challenges that students face when transitioning from the academic
environment to the corporate world. We recognize that many students may encounter difficulties in
adapting to the professional setting and may lack the necessary skills and experience required for
success.
This program has been specifically designed to address the unique needs of students and equip them
with essential skills, knowledge, and confidence to excel in their professional journey. They believe in
providing our students with a comprehensive learning experience that goes beyond academic
qualifications, focusing on practical skills that are highly valued by employers in today's competitive
job market.

Challenges faced by students:

1. Limited exposure to practical work environments and real-world scenarios

2. Insufficient development of soft skills essential for effective communication, teamwork,
and problem-solving

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 3. Lack of job readiness in terms of interview preparation, resume building, and professional
networking
4. Difficulty in understanding industry expectations, trends, and
opportunities
5. Inadequate guidance and mentorship to navigate the transition from campus to the
corporate world
6. Uncertainty about career paths and lack of clarity on available job roles and responsibilities
7. Insufficient knowledge about industry-specific tools, technologies, and best practices
8. Limited understanding of workplace dynamics and professional etiquette
9. Inadequate awareness of current market demands and evolving industry trends
10. Lack of practical experience and projects relevant to their chosen field

Tmarketing and sales ough interactive workshops, case studies, role-plays, and real-world
simulations, this program offers students the opportunity to develop the skills required for various
job roles and responsibilities. We believe in the power of experiential learning and strive to provide
our students with hands-on experiences that mirror the challenges they will encounter in their
professional careers.

The Campus to Corporate Program is designed for students and recent graduates who aspire to excel
professionally.

Other Details about the Company:-

1. Website - https://www.jessant.com/
2. LinkedIn – Jessant.com (https://www.linkedin.com/company/jessant/)
3. Instagram – jessant.ent
(https://instagram.com/exlcareercom?igshid=MzRlODBiNWFlZA==)
4. Phone no. – +91 8810234176, 8826788802

5. Email id - Hello@jessant.com
6. Established in October 2022 and Registered in February 2023

7. Company size - 11-50 employees

8. Location- 64, O block, Lajpat Nagar Delhi-110024

13
Chapter – 2 About the Industry

The MARKETING AND SALES

14
Defining Sales and Marketing
Sales include the activities and operations involved in the promotion and
selling of goods and services.
Marketing includes the process of promoting, selling and distributing a
product or service.

These statements help us understand 2 very important aspects of the

relationship between sales and marketing:-
 Both the groups and their responsibilities are closely linked
 Marketing plays a vital role in supporting sales

Key Responsibilities of Sales and Marketing

Even though both the functions are grouped separately, their functions overlap
each other. Businesses that understand the critical areas where these functions
overlap can immensely benefit from the combined efforts of both the teams.

Responsibilities of Sales

 Follow-up
A key responsibility of sales includes follow up. This means following up with the leads
generated by the marketing department.

 Relationship Building
Nowadays modern sales focus on relationship-building between the buyer and the seller. An
effective salesperson can understand the needs of the buyer and develop a rapport delivering a
persuasive (not too pushy) message differentiating the company’s product from its
competitors.

 Closing & Retention

A salesperson is responsible for turning leads into customers and is judged on his or her ability
to close the deal. Also, by checking in with an existing client, a sales team member
demonstrates that he or she has a long-term interest in the client’s success and is not just a one-
time sale.

Responsibilities of Marketing

 Awareness
Brand awareness is one of the key responsibilities of a marketer. An effort to build awareness
of the brand and its product and service is the first step in the process.

 Engagement
Engagement efforts help build an initial awareness campaign to deepen a consumer’s
connection to the company or the product.

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  Conversion & Retention
Conversion is a critical transition of a potential customer to a known lead. For marketers,
conversion marks as the completion of the web form which starts from the instigation of a chat
to a customer service line. Retention, on the other hand, helps a business grow its repeat
customers. This function of marketing helps maintain awareness and engagement after a sale.

Sales vs. Marketing

In its formal usage, marketing serves as the umbrella function that

manages advertising, promotions, public relations and sales. Marketing
functions include research and development, pricing, distribution,
customer service, sales and communications. In its narrowest form, a
sales department advises the marketing department based on its
feedback with customers and focuses on customer contact to drive sales.
The marketing department tells the sales staff what to emphasize and
what sales tools is will use.

Sales and Marketing Division

Because many small businesses don’t have the expertise – or even need
– to pursue a classical marketing strategy, the sales manager handles
marketing duties as part of his responsibilities. The sales division takes
the lead in setting strategies and decides what marketing
communications it needs to support its efforts.

Sales Goal-Setting

The sales and marketing division sets individual sales rep quotas, as well
as the overall volume goal for the company. To achieve sales goals, it
creates bonus and commissions structures. The division uses past sales
figures and expert projections to estimate which products will sell where
and in what amounts.

Product, Pricing and Distribution Planning

Because sales and marketing managers spend much of their time talking
directly to customers, they guide the development of products and
services. They recommend modifying or dropping products or services or
adding new ones to the company’s mix, based on what customers want.
A sales and marketing department has the responsibility for deciding
where the company should sell and what its prices should be.

This includes choosing which, if any, intermediaries the company will

use, such as wholesalers, distributors or retailers. This requires the

16
division to research where the company’s competitors are selling and
where its customers say they want to shop.

Customer Service and Sales

To maintain its customer base, sales and marketing takes responsibility

for making sure buyers are happy, as well as trying to upsell them. The
division is proactive in contacting customers with surveys and special
offers and is reactive in attempting to solve any problems that might
cause the company to lose customers.

Promotions and Marketing

The word “promotions” covers a broad array of sales and marketing

efforts, including advertising, social media, public relations, sales, event
sponsorship, cause marketing, discounts, loyalty programs, rebates,
trade show appearances and buyer’s clubs. The sales and marketing
team decides which publications to advertise in, which TV, radio or
websites are best for promoting the company’s products or services, and
what contests, giveaways, discounts or other marketing methods will
help it boost sales.

17
CHAPTER-3

CONCEPTUAL FRAME WORK

18
19
20
My role and responsibilities

Task-1
I used to collect data about all the Indian influencers who
have big followings so that they could help us in hiring
people.
Our company requires some social media coverage so that it can make the recruiting
process easier. So I collected information about the influencers who can help us by
promoting or influencing people to join ExlCareer. I prepared an Excel file and then shared it
with the company.

Task-2
Creating official posts for Jessant’s website through the
WIX website
WIX is a website where we can create a post then we can download it or share it on our
websites. So I used to create posts for our LinkedIn page, and then get those posts
approved by my seniors.

21
Task-3
Creating Word documents with all the necessary information about our competitors
and with all their relevant information.
As my next task, I searched about our competitors with their full details including their
names, addresses, official website contact, etc. I searched for those companies through
LinkedIn or Google. It was near about 100 companies and then created an Excel file. Then I
converted this Excel file into a Word document and shared it with my superiors.

Task –4

Explaining tasks to my junior subordinates and helping

them out.
As my final task, my seniors asked me to explain everything to your junior who has just
joined so that he can get better and can start with those tasks.

22
CHAPTER-4

Research And Analysis

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Research is the process of investigating a topic in an in-depth, systematic manner. You will then have
to analyze that research to examine its implications and support a defensible claim about the topic.
Sometimes writers do not conduct research when writing an analytical essay, but they usually still
analyze sources that have used research. Learning how to conduct and analyze research is thus a
critical part of strengthening analytical writing skills.

When people are interested in a topic and want to learn more about it, they conduct research. In
academic and professional settings, research follows systematic, critical processes.

Analysis is the process of critically examining research. When analyzing a source, researchers reflect
on many elements, including the following:

• How the information is presented

• The author's main point
• The evidence the author uses
• The credibility of the author and the evidence
• The potential for bias
• The implications of the information

Research and Analysis Types

The type of research people conduct depends on what they are interested in learning about. When
writing analytical essays about literature, authors typically consult primary sources, secondary
sources, or both. Then they craft an analytical argument in which they claim the sources are
supported with direct evidence.

Analyzing Primary Sources

A primary source is an original document or first-hand account.

For instance, plays, novels, poems, letters, and journal entries are all examples of primary sources.
Researchers can find primary sources in libraries, archives, and online. To analyze primary sources,
researchers should follow the following steps:

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 1. Observe the Source
Take a look at the source at hand and preview it. How is it structured? How long is it? What is the
title? Who is the author? What are some defining details about it?

For example, imagine a student is faced with the following prompt:

Pick an 18th-century English poet to research. Evaluate how their personal lives shaped the themes
of their poetry.

To address this prompt, the researcher might analyze a letter their chosen poet sent to a friend.
When observing the letter, they might note that the writing is neat cursive and includes salutations
such as "faithfully yours." Without even reading the letter, the researcher can already tell that this is
a formal letter and infer that the writer is trying to come across as respectful.

2. Read the Source

Next, researchers should read the entire primary source. Developing the skill of active reading
(discussed later in this article) will help readers engage with a primary source. While reading, readers
should take notes about the most important details in the text and what they suggest about the
research topic.

For instance, the researcher analyzing the historical letter should note what the main purpose of the
letter is. Why was it written? Is the writer asking for anything? Does the writer recount any
important stories or pieces of information that are central to the text?

Sometimes primary sources are not written texts. For example, photographs can also be primary
sources. If you can't read a source, observe it and ask analytical questions.
3. Reflect on the Source
When analyzing a primary source, readers should reflect on what it shows about the research topic.
Questions for analysis include:

• What is the main idea of this text?

• What is the purpose of the text?
• What is the historical, social, or political context of this text?
• How might the context shape the meaning of the text?
• Who is the intended audience of the text?
• What does this text reveal about the research topic?
The precise questions a reader should ask when analyzing a primary source depending on the
research topic. For example, when analyzing the letter from the poet, the student should compare
the main ideas in the letter to the main ideas in some of the writer's poems. This will help them
develop an argument about how elements of the poet's personal life shaped the themes of their
poetry.

When analyzing literary primary sources, writers should examine and reflect on the elements such as
characters, dialogue, plot, narrative structure, point of view, setting, and tone. They should also
analyze how the author uses literary techniques like figurative language to convey messages. For

25
instance, you might identify an important symbol in a novel. To analyze it, you could argue that the
author uses it to develop a particular theme.

Analysing Secondary Sources

When researchers consult a source that is not original, they are consulting a secondary source. For
example, scholarly journal articles, newspaper articles, and textbook chapters are all secondary
sources.

A secondary source is a document that interprets information from a primary source.

Secondary sources can help researchers understand primary sources. Authors of secondary sources
analyze primary sources. The elements they analyze might be elements other readers of the primary
source might not have noticed. Using secondary sources also makes for credible analytical writing
because writers can show their audience that other credible scholars support their points of view.

To analyze secondary sources, researchers should follow the same steps as analyzing primary
sources. However, they should ask slightly different analytical questions, such as the following:

• Where was this source published?

• What sources does the author use? Are they credible?
• Who is the intended audience?
• Is it possible that this interpretation is biased?
• What is the author's claim?
• Is the author's argument convincing?
• How does the author use their sources to support their claim?
• What does this source suggest about the research topic?
For example, a writer analyzing the themes of a particular poet's body of work should search for
secondary sources in which other writers interpret the poet's work. Reading other scholars'
interpretations can help writers better understand the poetry and develop their perspectives.

To find credible secondary sources, writers can consult academic databases. These databases often
have trustworthy articles from peer-reviewed scholarly journals, newspaper articles, and book
reviews.

26
SWOT Analysis

Strengths
➢ Specialized Expertise:

Jessant RPO providers often have deep industry knowledge and

access to cutting-edge recruitment technologies, allowing them to
efficiently identify and attract top talent.

➢ Scalability:

Jessant RPO offers a flexible solution that can be easily scaled up or

down to accommodate fluctuating hiring needs, providing cost
effective staffing solutions for businesses of all sizes.

➢ Time and Cost Efficiency:

27
Jessant RPO services can significantly reduce time-to-fill and costper-
hire metrics. By leveraging their expertise and resources, RPO
providers streamline the recruitment process.

Weaknesses

➢ Dependence on Vendor:

Jessant RPO arrangements mean relying on an external partner for

critical hiring functions. If the RPO provider faces issues or doesn't
meet expectations, it can impact the client's recruitment efforts.

➢ Initial Implementation Challenges:

Integrating Jessant RPO services into an organization's existing

processes can pose challenges. It may require adjustments to
internal workflows and communication structures.

➢ Risk of Misalignment:

There is a risk that the Jessant RPO provider's approach may not
align perfectly with the client's organizational culture or specific
hiring needs, potentially leading to suboptimal hires.

Opportunities

➢ Global Talent Access:

Jessant RPO providers can tap into a global talent pool, facilitating
the recruitment of candidates from various regions and offering
clients a diverse array of potential hires.

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➢ Technology Integration:

Embracing emerging technologies like AI, predictive analytics, and

automation can enhance the effectiveness of RPO services, driving
even greater efficiency in recruitment processes.

➢ Expansion of Service Offerings:

Jessant RPO providers have the opportunity to broaden their services

beyond traditional recruitment. This could include employer
branding, talent market insights, or workforce planning.

Tmarketing and sales eats

➢ Market Competition:
The Jessant RPO industry is highly competitive, with both established
players and new entrants vying for clients. Staying ahead requires
continuous innovation and high-quality service delivery.

➢ Economic Uncertainty:
Economic fluctuations can impact hiring budgets and lead to
fluctuations in demand for RPO services. Providers need to be agile
in responding to changing market conditions.
➢ Regulatory Changes:
Changes in labor laws, immigration policies, or data protection
regulations can affect recruitment processes, potentially requiring
RPO providers to adapt their strategies and offerings.

A job description is a tool that explains the tasks, duties, functions, and responsibilities of a
position. It details who performs a specific type of work, how that work is to be completed,
and the frequency and purpose of the work as it relates to the organization's mission and
goals.

29
 Research Methodology
Research methodology simply refers to the practical “how” of a research study. More specifically, it’s
about how a researcher systematically designs a study to ensure valid and reliable results that
address the research aims, objectives, and research questions. Specifically, how the researcher went
about deciding:
• What type of data to collect (e.g., qualitative or quantitative data)
• Who to collect it from (i.e., the sampling strategy)
• How to collect it (i.e., the data collection method)
• How to analyze it (i.e., the data analysis methods)

Within any formal piece of academic research (be it a dissertation, thesis, or journal article), we will
find a research methodology chapter or section that covers the aspects mentioned above.
Importantly, a good methodology chapter explains not just what methodological choices were
made, but also explains why they were made. In other words, the methodology chapter should
justify the design choices, by showing that the chosen methods and techniques are the best fit for
the research aims, objectives, and research questions.

So, it’s the same as research design?

Not quite. As we mentioned, research methodology refers to the collection of practical decisions
regarding what data you’ll collect, from whom, how you’ll collect it, and how you’ll analyze it.
Research design, on the other hand, is more about the overall strategy you’ll adopt in your study.

For example, whether you’ll use an experimental design in which you manipulate one variable while
controlling others. You can learn more about research design and the various design types here.

What are qualitative, quantitative and mixed-methods?

Qualitative, quantitative, and mixed-methods are different types of methodological approaches,

distinguished by their focus on words, numbers, or both. This is a bit of an oversimplification, but it's
a good starting point for understanding.

Qualitative research refers to research that focuses on collecting and analyzing words (written or
spoken) and textual or visual data, whereas quantitative research focuses on measurement and
testing using numerical data. Qualitative analysis can also focus on other “softer” data points, such
as body language or visual elements.

It’s quite common for a qualitative methodology to be used when the research aims and research
questions are exploratory. For example, a qualitative methodology might be used to understand
people’s perceptions about an event that took place, or a political candidate running for president.

In contrast to this, a quantitative methodology is typically used when the research aims and research
questions are confirmatory. For example, a quantitative methodology might be used to measure the

30
relationship between two variables (e.g. personality type and likelihood to commit a crime) or to test
a set of hypotheses.

The mixed-method methodology attempts to combine the best of both qualitative and quantitative
methodologies to integrate perspectives and create a rich picture.

What is a sampling strategy?

Sampling is about deciding who (or where) you’re going to collect your data from. Why does this
matter? Well, generally it’s not possible to collect data from every single person in your group of
interest (this is called the “population”), so you’ll need to engage a smaller portion of that group
that’s accessible and manageable (this is called the “sample”).
How you go about selecting the sample (i.e., your sampling strategy) will have a major impact on
your study. There are many different sampling methods you can choose from, but the two
overarching categories are probability sampling and non-probability sampling.

Probability sampling involves using a completely random sample from the group of people you’re
interested in. This is comparable to tmarketing and sales owing the names of all potential
participants into a hat, shaking it up, and picking out the “winners”. By using a completely random
sample, you’ll minimize the risk of selection bias and the results of your study will be more
generalizable to the entire population. Non-probability sampling, on the other hand, doesn’t use a
random sample. For example, it might involve using a convenience sample, which means you’d only
interview or survey people that you have access to (perhaps your friends, family, or work
colleagues), rather than a truly random sample. With nonprobability sampling, the results are
typically not generalizable. What are data collection methods?

As the name suggests, data collection methods simply refer to how you go about collecting the data
for your study. Some of the most common data collection methods include:
• Interviews (which can be unstructured, semi-structured, or structured)
• Focus groups and group interviews
• Surveys (online or physical surveys)
• Observations (watching and recording activities)
• Biophysical measurements (e.g., blood pressure, heart rate, etc.)
• Documents and records (e.g., financial reports, court records, etc.)

The choice of which data collection method to use depends on your overall research aims and
research questions, as well as practicalities and resource constraints.

Chapter – 5
31
 Learning Summary
& Conclusion

Learnings

32
1. Industry Knowledge: I have gained a deeper understanding of my company’s industry,
and how they operate. This knowledge can be invaluable as I have moved forward in my
career.

2. Professional Skills: Internships often provide an opportunity to develop and refine

various professional skills. This could include communication skills, time management,
teamwork, problem-solving, and adaptability. And while working with my company I have
tried to gain professional skills.

3. Technical Skills: Depending on the nature of my internship, I have acquired new

technical skills or improved existing ones. This could involve software, tools, or industry-
specific knowledge. I have made Excel sheets, Word Documents, etc., and I have
researched various tasks so it also enhanced my Research skills.

4. Networking: Building connections with colleagues, supervisors, and other professionals

in your industry is a crucial aspect of internships. These connections can be beneficial
for future job opportunities, mentorship, and gaining insights into the industry. I tried and
build my connections with all my seniors.

5. Workplace Etiquette: Understanding office dynamics, appropriate workplace behavior,

and how to navigate professional relationships are essential skills that are often learned
during internships. I learned how to behave, sit, and work in the office, how we use all
the protocols, and how the company follows a hierarchical way to get work done.

6. Project Management: While doing this internship, I got a chance to work on projects,
manage tasks, and meet deadlines. Learning to juggle multiple responsibilities and
prioritize tasks is a key skill in any work environment.

7. Problem-solving: Internships often present real-world challenges. Successfully

overcoming these challenges helps you develop problemsolving skills and a sense of
resourcefulness. I have learned how to solve problems by getting help from the seniors.

8. Adaptability: The professional world is dynamic, and internships often expose us to

different situations. Being adaptable and open to change is a valuable skill in any career.
I have tried my best to adopt new procedures being taught by my seniors and try to
adopt all the new methodologies while working.

9. Self-Discovery: Internships can provide insights into your strengths, weaknesses, and
areas of interest. This self-awareness is crucial for making informed decisions about your
career path. Internship allows us to gain experience in different fields. This internship
allowed me to think about whether I would like to work in this field in the future or not.

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 Conclusion
An internship is a period of work experience, usually offered by companies or organizations,
where individuals, often students or recent graduates, engage in practical, hands-on work in
a specific industry or field. Internships can be paid or unpaid, and they can vary in duration,
ranging from a few weeks to several months.

Internships serve several purposes:

• Skill Development: Interns have the opportunity to apply theoretical knowledge

gained in the classroom to real-world situations, enhancing their skills and gaining
practical experience.

• Networking: Internships provide a chance to build professional networks by

interacting with professionals in the chosen industry. Networking can open doors to
future job opportunities and mentorship.

• Resume Building: Having internship experience on a resume can make a candidate

more attractive to employers. It demonstrates that the individual has practical
experience and is familiar with the expectations of the workplace.

• Career Exploration: Internships allow individuals to explore a specific career field,

helping them determine if it aligns with their interests and goals.

• Transition to Employment: In some cases, internships serve as a stepping stone to

full-time employment. Companies often use internships as a way to evaluate
potential future hires.
\In a nutshell, this internship has been an excellent and rewarding experience. I can
conclude that there has been a lot I’ve learned from my work at Jessant Needless to say,
the technical aspects of the work I’ve done are not flawless and could be improved
provided enough time. I believe my time spent in research and discovering it was well
worth it and contributed to finding an acceptable solution to build a fully functional web
service. Two main things that I’ve learned the importance of are time-management skills
and self-motivation.

Chapter – 6
Bibliography
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• www.wikipedia.com

• https://www.jessant.com/
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• https://gscen.shikshamandal.org/

• https://www.google.com/

• www.youtube .com

• www.linkdIn.com

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