Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 9 views

    Flipkart

    Uploaded by

    VISHAL V

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Flipkart

    Uploaded by

    VISHAL V
    9 views3 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    9 views3 pages

    Flipkart

    Uploaded by

    VISHAL V

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Flipkart

    Product Placement Analysis

    **1. Core Product and Unique Features**

    Flipkart is a leading online shopping platform in India, offering a wide range of


    products including electronics, fashion, home goods, and more. The platform has
    revolutionized online shopping in India by providing a user-friendly interface and
    robust logistics.

    - **Augmented Reality (AR)**: The Flipkart Camera allows users to visualize products
    in their environment before purchasing, enhancing the shopping experience.
    - **Voice Search**: Integrated voice search supports multiple vernacular languages,
    making it accessible to a broader audience.
    - **AI-Powered Personalization**: Features like Flippi (a chat-based shopping
    assistant) tailor recommendations to individual preferences.
    - **FinTech Innovations**: Offers various payment options including
    buy-now-pay-later schemes to cater to diverse financial needs.

    **2. Target Market Audience**

    Flipkart primarily targets Indian consumers aged 16-55, focusing on tech-savvy


    individuals who prefer online shopping for convenience and variety. This
    demographic includes students, working professionals, and homemakers across
    urban and semi-urban areas.

    **3. Competitive Analysis**

    Key points regarding Flipkart's competitive landscape include:

    - **Market Share**: Dominant player in Indian e-commerce.


    - **Unique Selling Point**: Extensive product range with innovative features.
    - **Key Competitors**: Amazon India, Snapdeal, and other regional players.
    **4. Data Analysis (Metrics)**

    **4.1 User Engagement**


    Flipkart boasts over 500 million registered users, with significant traffic spikes during
    festive seasons due to targeted marketing campaigns. Customer engagement is
    high through personalized recommendations based on browsing history.

    **4.2 Sales Growth**


    The platform has experienced consistent growth in sales volume year-over-year,
    particularly during major sales events like the Big Billion Days.

    **5. Brainstorming New Product Ideas**

    One potential idea is to develop a fully immersive virtual reality shopping platform
    that allows customers to explore products in a virtual store environment. This could
    enhance customer engagement and satisfaction.

    **6. Company Culture and Values**

    Flipkart emphasizes innovation, customer-centricity, and inclusivity. The culture


    encourages collaboration among employees from diverse backgrounds to enhance
    the shopping experience.

    **7. Past Projects/Future Projects**

    Flipkart has executed successful campaigns like "Big Billion Days," significantly
    boosting sales. Future projects include enhancing logistics capabilities with
    advanced AI-driven supply chain management systems.

    **8. ESG Report Analysis**

    Flipkart is increasingly focusing on ESG initiatives, including reducing carbon


    footprints through efficient logistics and promoting sustainable products on their
    platform.

    Resources
    1. Wikipedia Entry on Flipkart: [https://en.wikipedia.org/wiki/Flipkart]
    2. About Flipkart - CPT Hitbullseye:
    [https://cpt.hitbullseye.com/flipkart/about-flipkart.php]

    You might also like