LG R&D VIETNAM

Introduction
LG Corporation, formerly known as Lucky-Goldstar, established in 1958 and have since
become leaders of the advanced digital era, thanks to technological expertise acquired by
manufacturing home appliances like radios and TVs. It is a South Korean multinational
conglomerate founded by Koo In-hwoi and managed by successive generations of his
family. The headquarters are in the LG Twin Towers building in Seoul. Nowadays, they
control more than 142 local subsidiaries worldwide, with roughly 74,000 executives and
employees.
Their philosophy revolves around people, sincerity, and the fundamentals. LG focuses on
understanding customers, offering optimum solutions, and providing new experiences
through ceaseless innovation to help people lead a better life.
They’ve developed their brand image gradually and consistently to communicate, “Life’s
Good.”
Jeong-do management
The ‘Jeong-do management’ embodies high ethical
standards and transparent business operations. They
explain they are becoming a faster and smarter global
brand of the future thanks to their pioneering and
innovative technology and continuous growth.
LG aims to succeed through fair management practices
and constant development of business skills.

Sustainability
Sustainability is of great priority in LG’s business.
The company is focusing on two major areas: ‘3Cs’ for the planet, which are carbon
neutrality, circularity, and clean technology, and ‘3Ds’ for people, which are design for all, a
decent workplace and diversity & inclusion. As released in Sustainability report, LG said:
“3Cs for the Planet: Carbon Neutrality, Circularity and Clean Technology
This year, LG’s global sites recorded a total global emissions of direct (scope 1) and indirect
(scope 2) greenhouse gases (GHG) of 92.7 million tons, * a 22 million ton decrease from the
previous year – a reduction that supports its pledge to achieve net-zero (direct and indirect)
by 2030.
The company also recorded a renewable energy conversion rate of 8.2 percent. This comes
after it committed to only using renewable energy at its global business sites by 2050 and
successfully joined RE100 (Renewable Energy 100), an initiative advocating for businesses
to convert to 100 percent renewable energy.
The company is also accelerating carbon reduction in the product use stage by expanding
the application of highly efficient eco-friendly technologies. Approximately 80 percent of LG’s

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total carbon emissions come from the product use stage and includes indirect emissions
(scope 3) that are generated outside the company’s operational facilities. Last year, the
functional unit carbon emissions of seven major products, which accounts for about 80
percent of the carbon emissions generated during the product use stage, decreased by 13.1
percent compared to 2020. Functional unit carbon emission refers to the value obtained by
dividing the amount of GHG emitted during the average period of product use by the
functional unit of the product. For example, a refrigerator’s GHG emissions are expressed
per liter while a washing machine’s GHG emissions are conveyed per kilogram. In addition,
in 2021, LG became the first South Korean appliance manufacturer to have its GHG
emissions reduction target at the product use stage (scope 3) validated by Science Based
Targets initiative (SBTi).
To establish a circular ecosystem, the company recovered a total of 472,876 tons of
electronic waste from 52 countries last year. Since 2006, LG has recovered a cumulative
total of recovered electronic waste that amounts to 3,992,768 tons. As of 2022, the number
of recycled plastics used in the company’s products reached 32,987 tons, 25 percent higher
than 2021 figures. What’s more, the company’s South Korean business sites recently
received Zero Waste to Landfill (ZWTL) verification.
3Ds for People: Design for All, Decent Workplace and Diversity & Inclusion
LG has also been prioritizing accessibility by integrating voice recognition and voice
guidance features into its major products and distributing braille stickers that attach to every
LG home appliance. The company also plans to expand the universal design concept –
products designed in a way that makes them easy to use by everyone – to all products
going forward.
Last year, the company surveyed its major Tier 1 suppliers about their energy usage and
carbon emissions, and then verified this data through a third party. Since this year, LG has
been raising awareness among the executives and employees of its partners through a
carbon neutrality education program. A total of 152 suppliers have participated in the
program as of the first half of this year.
In addition, in accordance with international Responsible Business Alliance (RBA)
standards, the company is also providing support through third-party ESG certification
reviews to pre-emptively respond to ESG risks of suppliers in areas such as labour,
environment, ethics as well as health and safety. Beginning this year, the scope has been
expanded to include partners based not only in Korea but around the world.
Expanding Role of ESG Committee
LG continues to expand the role of the ESG Committee which reports to its board of
directors to internalize ESG management. The committee, made up of 4 independent
directors and 1 executive CEO, is overseen by chairman Seo Seung-woo, an independent
director who was appointed to the role earlier this year.
Last year, to ensure transparency in the management and governance of the board of
directors and governance structure, the ESG Committee established guidelines for the

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independence, diversity and expertise of independent directors as well as the corporate
governance charter.
Since 2006, the company has published its sustainability report every year. Starting last
year, alongside the LG ESG Fact Book which outlines its ESG management goals, activities
and performance, the company has published the ESG Story Book which helps customers
and stakeholders understand LG’s ESG activities in a more engaging story format”.
Core values
Uncompromising customer experience: consistently pursue high quality of products,
services, communications, and everything they provide meet their uncompromising.
Human-centred innovation: sincerely look at diverse people and their lifestyles, creating
remarkably innovation smart life solutions to lead the whole world in a better way.
Warth to power a smile: put care and thoughtfulness into everything they do, to make
people’s lives, communities, and the environment better, ensure their products and services
leave people with a smile.
On January 1, 1995, the morning newspapers unveiled LG's new CI to citizens nationwide.
The winking red smiley face had a simple message printed below, "Happy New Year."
The ad sparked widespread curiosity. Then, on January 4, after the New Year holidays, LG
satisfied public curiosity with a full-page newspaper article titled, "Lucky Goldstar turns into
LG." This was LG's first official greeting to the public.
The symbolic mark, dubbed the "Face of the Future", presented along with the new LG
name, was inspired by an artifact from the Silla Dynasty, the "Smile of Silla." It symbolizes
five concepts (world, future, youth, humanity, and technology) and describes LG's
management philosophy of "Creating Value for Customers" and "Promoting People-Oriented
Management." The one-eyed smiley face, created with the "L" and "G," represents goal
orientation, concentration, and positivity. The asymmetric blank section represents creativity
and adaptation.
The "Face of the Future" represents striving to be the best in the world, embodying dynamic
youth, and undertaking new technological challenges. It also symbolizes the face of the
global customers that LG always keeps in mind. It shows LG's People Resolution to respect
and satisfy customers all over the world.
On December 31, 2015, after 20 successful years, LG embarked on another transformation.
The company developed the LG Smart Font, a reflection of love towards the customer, and
applied it to the logo. The LG Smart Font incorporated the emotional connection of
handwritten text and conveyed a customer-oriented, innovative image. The font was also
applied to the "Life's Good" slogan for consistency and unity.
In May 2023, LG Electronics reinvented its brand to actively engage with
customers across various touchpoints. It added youthfulness and dynamism to its
distinct brand identity, which aligns with core values of uncompromising customer
experience, human-centered innovation, warmth to power a smile.

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With brave optimism to ensure that Life’s Good for everyone around the world,
LG Electronics introduced its Active Red color and digital logo play and made its slogan
“Life's Good” more iconic.
LG Vietnam
The LG Sel Electronics Joint-Venture in Vietnam was established in 1995 and in 1997
started to manufacture the first product, namely the CTV. The second Vietnam-based
affiliate, LG Meca, was established in 1998 to manufacture refrigerating appliances. In 2002
LG Sel Electronics was restructured as a 100% foreign-owned company. Later on the digital
versatile disc (DVD), the liquid-crystal display (LCD) and the cell phone were added to the
LG product line in Vietnam. Together with LG in Korea, Thailand, Indonesia, China, India,
the United States and Brazil, the Vietnam-based affiliate is an important manufacturing base
of LG worldwide and as such participates in the global value chain.
In the beginning of the establishment, like many foreign investors in Vietnam, LGEV used to
face a big problem with different culture and working styles of foreign managers and local
employees along the company hierarchy. The language barrier made it difficult for them to
understand each other; Vietnamese staff was often too shy to check the instructions from
Korean managers again and thus could not follow them properly. The cultural gap and the
difference in the working styles resulted in a lot of misunderstanding and conflicts between
Korean and Vietnamese employees. As most Vietnamese employees of LGEV were young
and did not have either experience or soft skills, the differences piled up like a non-tangible
barrier and made them too unconfident at the workplace. The big question for the company
was how to get to know the issues and expectations of local workers and address them
properly. If the problem persisted work quality and productivity would be put at risk.
Mr. Ko Myung Eon, LG Electronics Vietnam General Director, commented on the impact of
the corporate culture as follows: “When the gap among people is filled up, all of us will
become friends and open our hearts on everything. This helps build trust and loyalty of the
employees. The company agenda will be understood from the bottom to the top the
structure. Once we have trust and solidarity, we believe nothing can block our way to
success. This is the guiding principle to LG Vietnam. I believe it is important for every
company, including those in the electronics industry, to pay attention to building its corporate
culture.”
Open Communication is one of keys to work with people, which means controlling current
self-pride, communicating with speed & accuracy based on respect for others through
modesty, attentive listening/consideration, and open-minded thinking/behaviour.
Side by side, managers worked for harmonized industrial relations and strengthening
corporate culture. The efforts led to great achievements as LG is ranked in the Top 100 best
to place to work in Vietnam and in the list of most favourite employers in the electronics-
electricity industry in 2022.
LG Electronics R&D Vietnam

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LG Electronics’ (LG) R&D center in Vietnam has officially become an R&D subsidiary in a
move aimed at strengthening LG’s rapidly growing electric vehicle related business. The
opening ceremony for the new subsidiary was held March 2023 in Hanoi, Vietnam.
The Vietnam-based R&D subsidiary is tasked with developing and verifying software for in-
vehicle infotainment (IVI) systems, which have been a major focus for the company’s
mobility business. IVI systems, a key technology for future mobility that includes telematics
and Audio, Video, Navigation (AVN) solutions, simultaneously provide a variety of driving-
related information and entertainment functions.
According to market research firm Strategic Analytics, LG is leading the global market for IVI
systems with a 23% share as of the third quarter of 2022. The company has now recorded a
double-digit share of the IVI market for two years consecutively.
LG has continuously strengthened R&D capabilities in Vietnam for automotive parts since it
established the Hanoi R&D Center under its Vietnam Production Corporation in 2016. With
the success of the first center, the company created an additional R&D branch office in Da
Nang in 2020.
The new R&D subsidiary is part of LG’s strategy to solidify its position in the global auto
parts market and lead the fast-approaching autonomous driving era. Based on the balanced
growth of its three core businesses – IVI systems, lighting and headlight systems via ZKW
Group and e-powertrains developed through a joint venture between LG and Magna, the
company now possesses the technological capabilities, scale and experience to accelerate
the arrival of next-generation mobility solutions.
LG also aims to increase the workforce at the newly formed LG Electronics Development
Vietnam, Ltd., boosting the number of skilled professionals more than 30 percent, from 750
to 1,000 employees, by 2024. With the key missions of offering an environment that enables
colleagues to demonstrate their capabilities, focus on their work and create value &
delivering the “invaluable” office operation services & solutions that contributes to a
company’s business success.
Since 2021, LG has been operating programs in collaboration with Vietnamese universities
to help foster talented, young locals seeking careers in software development. These
include the awarding of academic scholarships and guaranteeing employment for high-
performing students at universities in Da Nang and neighboring cities. The program is slated
to expand to universities in Hanoi this year.
“We will continue to provide mobility solutions that deliver differentiated value to our global
auto industry customers,” said Lee Sang-yong, senior vice president of LG’s VS R&D
Laboratory. “By boosting our infrastructure to the next level, LG will continue to further
enhance our capabilities and develop next-generation, innovative mobility solutions.”
The IT labor market 2023 - 2024
In the report of Future of IT 2023, KPMG revealed some key points: IT can make pivotal
innovation happen at remarkable scale and unprecedented pace, and IT will be under
pressure, perhaps as never before, to do more — both faster and better. This pressure is
compounded by the prevailing challenge to obtain the modern talent needed to meet

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 transformation goals and cybersecurity requirements. In light of this, KPMG believes
technology organizations will need to attract and retain key talent in new ways and innovate
at greater scale to deliver features and insights that delight customers and employees.
Having a closer look at the labor market, KPMG evaluates that current talent management
practices are not enough to combat shortage of vital IT talent, thus, leads to the challenges
of creative solutions needed to recruit and retain IT Talents.
The labor shortage of IT professionals is not a new challenge. Most organizations have
struggled with this for some time and the extraordinary demand for IT professionals during the
pandemic, coupled with the ‘great resignation,’ only heightened the labor challenge. Latest
estimates suggest that 30–70 percent of data, security and development job postings are still
going unfilled. Looking forward, the shift to a technology ecosystem that is primarily ‘as a
service’ will likely compound the IT labor crisis amid the need for appropriate new digital skills.
Not only are organizations struggling to recruit talent, but they are also struggling to retain the
talent they have. Gartner reports that IT workers have a 19.5 percent lower intent to stay with
their company, as compared to non-IT employees. A large part of solving the labor shortage
involves creating a truly modern working environment. Interestingly, a shift to modern
technology and ways of working is not just important to the business, it is critical to attracting top
IT talent that today prefers an innovative, future-ready workplace. Organizations can combat
this challenge by upskilling their workforce. However, according to KPMG analysis, while overall
IT spending is expected to increase year over year, many organizations plan to reduce the
proportion of IT budget spent on training and education. This strategy will not be sustainable for
IT organizations that are already struggling to recruit talent — it will only dig them into a bigger
skills deficit. IT organizations should expect to prioritize and invest in strategic recruiting models,
upskilling their workforce, and cultivating an environment that retains talent if they hope to
reduce their growing skills gap and remain competitive.
You are the consultant, invited by top management of LG R&D for specific responsibility to
prepare a report, citing relevant research, which addresses the following tasks in the areas
outlined below.
Group assignment 1
Recruitment and selection
LG R&D is developing the employer brand with more focus on young talented undergraduates
from best technology universities of Vietnam. Therefore, they are looking for an intern that may
work as LG Colledge Ambassador. You are requested to do the followings:
1. Analyse the current situation of the company
2. Develop the Job Description, Job Specification and Performance Standards for this
position
3. Propose a recruitment plan that enable LG R&D to have a good pool of candicates
4. Propose a selection process with more detailed explanation about selection methods
thay company may apply in filtering and choosing the best fit candidate.
5. Presentation will be 15 minutes for each group. You are welcome to do Role Playing in
the presentation.
Group assignment 2
Performance appraisal
1. Design appraisal form so the top management of the company could apply in assessing
performance of staff by the end of this year.
2. Who could be chosen as appraisers?

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3. Propose solutions to reward the good performance.
4. Propose solutions to improve the underperformance.
5. Presentation will be 15 minutes for each group. You are welcome to do Role Playing in the
presentation.
Notice:
Data are used for educational purpose only.
Sources:
- https://www.lg.com/global/
- LG 2022-2023 Sustainability Report
- https://www.lg.com/vn
- Company’s profiles
- And other documents provided by LG
- Preparing for Future of IT 2023, KPMG