Introduction

Machine learning is a powerful tool for digital marketing that uses data analysis
to predict consumer behavior and improve marketing campaigns. Did you know
Netflix uses machine learning to personalize its content recommendations,
Amazon uses it to suggest products to customers, and Spotify uses it to curate
personalized playlists for users?
According to a survey by Salesforce, 51% of marketers already use Artificial
Intelligence in some form, and another 27% plan to incorporate it into their
strategies in the next two years. Machine learning algorithms can help
you analyze customer journeys, predict trends, and personalize content while
saving you time and resources. This article will dive into machine learning and
explore how it can revolutionize your digital marketing efforts. Whether you’re a
seasoned marketer or just starting, the power of machine learning can take your
campaigns to the next level.

Table of Contents
 What is Machine Learning for Marketing?
 Top Machine Learning Concepts for Digital Marketing
 8 Ways Digital Marketers can Use ML
 10 Examples of Using ML in Digital Marketing
 Conclusion
 Frequently Asked Questions
What is Machine Learning for Marketing?
Machine learning is artificial intelligence that enables computer programs to
learn and improve independently without being explicitly programmed. In digital
marketing, machine learning analyzes vast amounts of data to gain insights,
identify patterns, and make predictions.
For example, a digital marketing team might use machine learning algorithms to
analyze customer behavior data, such as browsing history, purchasing habits,
and social media activity, to identify which products or services most likely
appeal to them. These insights can help optimize marketing campaigns, such as
creating targeted ads or personalized email campaigns, to improve the chances of
converting those customers into buyers. Machine learning can help digital
marketers to make more informed decisions and optimize their strategies based
on data-driven insights.
In today’s data-driven world, the role of marketing in businesses has become
more complex than ever before. To succeed, businesses need to harness the
power of Machine learning, Data Science, Deep Learning, and Artificial
Intelligence to create marketing strategies that are targeted, efficient, and
effective to capture the target audience. This article will explore how Artificial
Intelligence and marketing can collaborate to create a marketing strategy that
drives revenue growth and customer engagement. We will also discuss various
machine learning techniques and tools that can be used to analyze customer data
to find patterns in the data, optimize marketing campaigns for cost-effectiveness
and customer acquisition, and personalize customer experiences based on those
recommendations. In this article, we will dive deep into AI driven Marketing.

1. What exactly is AI marketing, and how can it help create marketing

strategies?
2. What benefits are we getting by using AI to create Marketing strategies?
3. What are the different steps involved in using AI for marketing in your
organization?
4. Which tools can you use to incorporate AI intelligence in marketing
strategies?
5. Which companies currently using AI to find optimized marketing
strategies?

Top Machine Learning Concepts for Digital Marketing

Several machine learning concepts are essential for digital marketers to
understand. Here are a few key ones:
Building Safe AI Experiences with Azure AI
 Supervised Learning: This is the most common form of machine learning
used in digital marketing. Supervised learning algorithms are trained using
labeled data (already categorized or classified data) to predict future
outcomes. For example, a supervised learning algorithm could be trained
on customer data to predict which customers are most likely to purchase.
 Unsupervised Learning: Unlike supervised learning, unsupervised learning
algorithms are trained on unlabeled data. The algorithm looks for patterns
and similarities in the data to make predictions. Unsupervised learning can
be used to segment customers based on behavior or interests.
 Neural Networks: Neural networks are machine learning algorithms
modeled after the structure of the human brain. They are commonly used
in image and speech recognition but can also be used in marketing to
predict customer engagement.
 Natural Language Processing (NLP): A subset of machine learning focuses
on analyzing and understanding human language. NLP can be used to
analyze customer feedback or reviews to gain insights into customer
sentiment and preferences.
 Reinforcement Learning: Reinforcement learning involves training an
algorithm to make decisions based on trial and error. It is commonly used
in recommendation systems to suggest products or content to customers
based on their previous interactions.
8 Ways Digital Marketers can Use ML
Wondering how to use machine learning in digital marketing? Machine learning
has the potential to revolutionize digital marketing by providing marketers with
new insights and tools to improve their performance. Here are seven ways digital
marketers can use machine learning to enhance their marketing efforts:
1. Predictive Analytics
Predictive analytics is a powerful tool that uses machine learning algorithms to
analyze historical data and predict future outcomes. This can create targeted and
personalized marketing campaigns based on customer data and preferences. To
use predictive analytics in digital marketing, marketers must collect and analyze
data from various sources, such as customer transactions and website
interactions.
2. Customer Segmentation
Customer segmentation is dividing customers into groups based on their
behavior and interests. Machine learning algorithms can analyze customer data
and segment customers into groups more likely to respond to specific marketing
campaigns. This can be done by collecting data from various sources, such as
social media interactions and website analytics.
3. Content Optimization
Content optimization involves analyzing the performance of different types of
content and using this data to optimize future content. Machine learning
algorithms can be used to analyze the performance of different kinds of content,
such as blog posts and social media updates, to identify patterns and insights that
can be used to optimize future content. This can be done by analyzing data from
various sources, such as website analytics and social media engagement.

4. Email Marketing
Email marketing is a powerful tool for digital marketers, and machine learning
can be used to create personalized email campaigns based on customer behavior.
This can be done by analyzing data from various sources, such as purchase
history and browsing behavior, to create targeted email campaigns more likely to
resonate with customers. It also helps in marketing automation by allowing us to
schedule emails beforehand.

5. Social Media Advertising

Social media advertising is an effective way to reach a large audience. Machine
learning algorithms can be used to analyze social media data to identify patterns
and insights that can be used to create more effective social media advertising
campaigns. This can be done by analyzing data from various sources, such as
social media engagement and website analytics.

6. Chatbots
Chatbots are becoming increasingly popular in digital marketing, and machine
learning can be used to create intelligent chatbots that can provide customers
with personalized recommendations and assistance. This can be done by
analyzing customer data and using this data to develop customized chatbot
interactions.

7. SEO Optimization
Search engine optimization (SEO) is a critical component of digital marketing.
Machine learning algorithms can analyze website data and identify factors
contributing to higher search engine rankings. This can be done by analyzing
data from various sources, such as website analytics and search engine rankings.
8. A/B Testing
A/B testing is a powerful technique used in digital marketing to compare two
versions of a webpage, email, ad, or other digital assets to see which one
performs better. Machine learning algorithms improve the effectiveness of A/B
testing by analyzing large amounts of data and providing insights that can help
optimize marketing campaigns. A/B testing is also very important when it comes
to building a new product.
10 Examples of Using ML in Digital Marketing
Machine learning has numerous applications in digital marketing that can help
marketers better understand their customers, improve their marketing
strategies, and increase conversions. Here are 10 applications of machine
learning in digital marketing:

1. Predictive Analytics
Machine learning algorithms can analyze historical data to predict future
outcomes and help digital marketers create targeted and personalized marketing
campaigns. Predictive analytics is a powerful tool for digital marketers, allowing
them to create targeted and personalized marketing campaigns that are more
likely to resonate with their audience. By analyzing historical data, marketers can
identify patterns and insights that can be used to predict future outcomes and
inform their marketing strategies.
Example of Machine Learning for Marketing in Predictive
Analytics
Netflix
One example of a brand that uses predictive analytics in its digital marketing is
Netflix. To predict which movies and TV shows a user will enjoy, Netflix uses
machine learning algorithms to analyze user data, such as watch history and
ratings. This allows them to create personalized recommendations for each user,
increasing engagement and retention.
Amazon
Another example is Amazon, which uses predictive analytics to create targeted
product recommendations for customers based on their browsing and purchase
history. Amazon’s machine learning algorithms analyze customer data to identify
patterns and insights that can help predict which products a customer is most
likely to purchase. This allows Amazon to create personalized recommendations
more likely to resonate with each customer, increasing the chances of a sale.

2. Customer Segmentation
Customer segmentation is another application of machine learning in digital
marketing that allows marketers to divide customers into different groups based
on shared characteristics, such as demographics or behaviors. This enables
marketers to create targeted campaigns for each group, improving the
effectiveness of their marketing efforts.

Example of Machine Learning for Marketing in Customer

Segmentation

Spotify
One example of a brand that uses customer segmentation in its digital marketing
is Spotify. Spotify uses machine learning algorithms to analyze user data, such as
listening history and playlists, to target audiences into segments based on their
music preferences. This allows them to create personalized playlists and
recommendations for each user, increasing engagement and retention.
Coca-Cola
Another example is Coca-Cola, which uses customer segmentation to create
targeted marketing campaigns for different age groups and demographics. Coca-
Cola uses machine learning algorithms to analyze customer data from social
media and other sources to identify patterns and insights that can be used to
create personalized campaigns for each group.
3. Content Optimization
Content optimization is another application of machine learning in digital
marketing that allows marketers to improve the effectiveness of their content by
analyzing user behavior and preferences. This involves using machine learning
algorithms to analyze user data, such as search history and social media activity,
to identify patterns and insights that can help optimize content for maximum
engagement.

Example of Machine Learning for Marketing in Content

Optimization
The New York Times
One example of a brand that uses content optimization in its digital marketing is
The New York Times. The New York Times uses machine learning algorithms to
analyze user data, such as reading behavior and search history, to personalize
the content each user sees on their website. This allows The New York Times to
create a more engaging and personalized experience for each user, increasing
user engagement and retention.
Expedia
Expedia uses content optimization in the travel industry to personalize the travel
recommendations that each user sees on their platform. They use machine
learning algorithms to analyze user data, such as search history and past
bookings, to create personalized recommendations for each user more likely to
resonate with their preferences.

4. Email Marketing
Machine learning can help create personalized email campaigns based on
customer behavior, such as purchase history and browsing behavior. ML
algorithms can optimize various aspects of email marketing, such as improving
open rates, click-through rates, and conversion rates.
Example of Machine Learning for Marketing in Email
Marketing
Spotify
Spotify uses machine learning algorithms to personalize its email marketing
campaigns. They analyze user data, such as listening habits, to create
personalized playlists and recommendations. They also use machine learning to
optimize the timing and frequency of their email campaigns, increasing the
likelihood that the target audience will engage with their emails.
Pinterest
Pinterest uses machine learning to personalize its email marketing campaigns,
recommending pins and boards based on a user’s past activity on the platform.
They also use machine learning to optimize the timing and frequency of their
email campaigns, sending users emails at times when they are most likely to
engage.
5. Social Media Advertising
Machine learning can analyze social media data to identify patterns and insights
that can help create more effective social media advertising campaigns. It is a
powerful tool for optimizing social media advertising campaigns. By analyzing
user data and personalizing campaigns, brands can increase engagement and
conversions, leading to higher ROI and improved customer satisfaction.
Example of Machine Learning for Marketing in Social Media
Advertising
Airbnb
Airbnb uses machine learning algorithms to optimize its social media advertising
campaigns. They analyze user behavior and preferences to create targeted ads
personalized to each user. This has resulted in increased engagement and higher
conversion rates.
Nike
Nike uses machine learning to create personalized social media advertising
campaigns. They analyze user data, such as workout preferences and style
preferences, to create targeted ads personalized to each user. This has resulted in
increased engagement and higher conversion rates.
6. Chatbots
Machine learning can be used to create intelligent chatbots that can provide
customers with personalized recommendations and assistance. Chatbots are now
increasingly popular in digital marketing, and machine learning can help
improve their functionality and performance.
Example of Machine Learning for Marketing in Chatbots
Starbucks
Starbucks uses a chatbot on its app to allow customers to place orders and make
payments. The chatbot uses machine learning to remember past orders and
make recommendations based on the customer’s preferences. This has resulted
in increased convenience for customers and higher sales for Starbucks.
Bank of America
Bank of America uses a chatbot on its website to answer customer questions. The
chatbot uses machine learning to understand the customer’s question and
provide relevant information. This has resulted in increased customer
satisfaction and reduced wait times for support.

7. Customer Lifetime Value Prediction

Machine learning algorithms can analyze customer data to predict their lifetime
value and help marketers make better decisions about which customers to
target. Prediction is a powerful application of machine learning in digital
marketing. By analyzing customer data, machine learning algorithms can predict
the future value of each customer to a brand, helping marketers to optimize their
marketing strategies.
Example of Machine Learning for Marketing in Customer
Lifetime Value Prediction
Macy’s
Macy’s uses machine learning to predict customer lifetime value by analyzing
customer purchase history, demographic data, and other behavioral data. They
use this information to create personalized offers and promotions, increasing the
likelihood that customers will continue to shop at Macy’s in the future.
Walgreens
Walgreens uses machine learning to predict customer lifetime value by analyzing
customer purchase history, loyalty program data, and other behavioral data.
They use this information to create personalized offers and promotions,
increasing customer loyalty and sales.
8. Ad Targeting
Machine learning can help target ads to specific audiences based on their
behavior, interests, and demographics. Ad targeting is a critical component of
digital marketing, and machine learning algorithms can optimize ad targeting to
improve the effectiveness of ad campaigns.
Example of Machine Learning for Marketing in Ad Targeting
Uber
Uber uses machine learning to optimize ad targeting for its various services.
They analyze user data, such as location and travel history, to create targeted ads
personalized to each user. This has resulted in increased engagement and higher
usage rates for Uber.
Facebook
Facebook uses machine learning to optimize ad targeting for its advertisers. They
analyze user data, such as demographic information and browsing behavior, to
create targeted ads personalized to each user. This has resulted in increased
engagement and higher conversion rates for advertisers.
9. Fraud Detection
Fraud detection is an essential application of machine learning in digital
marketing. By analyzing data patterns and user behavior, machine learning
algorithms can identify and prevent fraudulent activities like click and payment
fraud.
Example of Machine Learning for Marketing in Fraud
Detection
PayPal
PayPal uses machine learning to detect and prevent payment fraud. They analyze
user behavior, such as purchase history and payment patterns, to identify
suspicious activities and prevent fraudulent transactions. This has resulted in
increased trust and security for PayPal’s users.
Google Ads
Google Ads uses machine learning to detect and prevent click fraud. They analyze
user behavior, such as click patterns and device information, to identify
suspicious activities and prevent fraudulent ad clicks. This has resulted in
increased effectiveness and ROI for Google’s advertisers.
10. Sales Forecasting
Sales forecasting is an important application of machine learning in digital
marketing. By analyzing historical data and market trends, machine learning
algorithms can predict future sales and help brands make informed marketing
and sales strategy decisions.
Example of Machine Learning for Marketing in Sales
Forecasting
P&G
Procter & Gamble uses machine learning to forecast sales for its various
products. They analyze consumer behavior, preferences, market trends, and
competition to predict future sales and optimize marketing and sales strategies.
This has increased sales and higher ROI for Procter & Gamble’s brands.
Ford
Ford uses machine learning to forecast sales for its various vehicle models. They
analyze market trends, consumer behavior and preferences, and production and
supply chain data to predict future sales and optimize production and marketing
strategies. This has increased sales and higher ROI for Ford’s vehicle models.
Conclusion
Machine learning has revolutionized digital marketing by providing powerful
tools to analyze consumer behavior, predict sales, and optimize marketing
strategies. With the growth of data analytics and machine learning technologies,
businesses can now make informed decisions that were previously impossible.
Analytics Vidhya Certified AI & ML BlackBelt Plus Program is an excellent
opportunity for professionals to learn and apply these advanced techniques. The
course offers comprehensive training on data analysis, machine learning
algorithms, and real-world case studies to enable learners to build predictive
models and optimize marketing strategies.
Whether you are a marketing professional looking to upskill, or a business owner
seeking to gain a competitive edge, the Analytics Vidhya Certified AI & ML
BlackBelt Plus Program is a valuable investment. The knowledge and skills
gained from this course will equip you to take your marketing efforts to the next
level and stay ahead of the curve.

Q1. How is Machine Learning used in Digital Marketing?

Ans. Machine learning is used extensively in digital marketing to help companies
predict customer behavior, personalize marketing messages, and improve ad
targeting by analyzing customer data, browsing behavior, and other relevant
factors. It is also used to optimize pricing and promotional strategies and
automate various marketing tasks such as email marketing and customer
segmentation.
Q2. Is Machine Learning Good for Marketing?
Ans. Yes, machine learning is good for marketing as it enables companies to make
data-driven decisions, personalize marketing messages, and optimize marketing
strategies. Machine learning can help businesses better understand their
customers and their needs, improving customer satisfaction and increasing sales.
It allows marketers to record important metrics and use them to plan their
marketing activities.

Q3. How to use AI in Marketing?

Ans. To use AI in marketing, businesses can start by identifying their marketing
goals and relevant data sources. They can then use machine learning algorithms
to analyze this data and gain insights into customer behavior, preferences, and
patterns. They also use AI to automate various marketing tasks, such as customer
segmentation, ad targeting, and personalized messaging.

Q4. What is the future of machine learning for digital marketing?

Ans. The future of machine learning in digital marketing is promising, and it will
continue to create more personalized and relevant marketing campaigns,
improve customer experiences, and optimize marketing budgets. As AI
technologies advance, machine learning will become increasingly important in
automating marketing processes and driving business growth.
Email automation is a game-changer for businesses, but with AI, it’s becoming
even more powerful! AI-powered email automation tools use ML algorithms to
analyze data and optimize campaigns, delivering personalized content to each
recipient. These tools can also help businesses save time and resources by
automating repetitive tasks and providing insights into customer behavior. From
lead generation to customer retention, AI-powered email automation can help
businesses improve their email marketing strategies and drive revenue growth.
This article will explore how AI transforms email automation, and the top AI-
powered tools businesses can use to improve their marketing efforts.

Table of contents
 What is Email Automation?
 How to Use Email Automation?
 Types of AI Email Automation Tools
o 1. Drip Email Campaign Tools
o 2. Trigger-Based Email Automation Tools
o 3. Automated Newsletter Tools
 Features to Look for in AI Email Automation Tools
 Top 10 AI Email Automation Tools in the Market
 o 1. Customer.io
o 2. RafflePress
o 3. Sendinblue
o 4. iContact
o 5. Constant Contact
o 6. Drip
o 7. ConvertKit
o 8. Mailchimp
o 9. ActiveCampaign
o 10. Mailjet
 Boost Your Revenues with AI Email Automation Tools
 Frequently Asked Questions

What is Email Automation?

Email automation is the method of sending emails to potential consumers
through a self-operating and pre-built system – email marketing automation
tools. The potential customers are usually those who visit your portal or are on
your subscriber list. Gone are the days when people had to spend hours tracking
people and sending personalized emails to each. Email marketing automation
software works according to the steps the customers take. The potential
customers’ activities serve as triggers for email activation.

How to Use Email Automation?

Time needed: 15 minutes

Sending automated messages via automated email marketing platforms can be a

crucial component of a marketing plan to engage customers. Several benefits
prove the importance of email automation tools in email marketing, such as:

1. Create a Segmented Email List

With email automation tools, companies can create segmented mailing

lists as per their customer relationship data or consumer activities.
Creating segmented lists for mailing makes it possible to separate your
consumers depending on their behavior patterns, characteristics, and level
of involvement. Brands may learn what their customers are interested in
through automation tools. Effective customer segmentation lets marketers
convey relevant marketing messages to current and prospective
customers.

2. Enhancement of Conversion Rate

Most of the customers still choose email as a way of interaction. Email

marketing is incredibly effective if utilized properly. It can be an efficient
feeding tool. Compared to broadcast emails, automated customized emails
have a higher number of clicks. There are varied campaigns a company can
choose from. It is nearly impossible for a company to send special offers or
festive/birthday wishes to thousands of customers.

However, the software you use to deliver your automated email message
can be fed with this information. Such personalized emails can increase the
customer conversion rate to the maximum.

3. Minimized Errors

There are possibilities of potential errors while sending or reusing

templates for mass emailing as it is difficult to script unique emails to each
of your users. You may use the prediction of email automation. Email
automation tools cover it all, from mapping specific user variables to
pertinent areas of your templates and sending them immediately with
ultimate accuracy.

4. Upgraded Product Awareness

 No company would want to overburden its users to the extent that they
lose interest in them and their products. You can use relevant email
automation tools to achieve the ideal balance and keep your customers’
interests intact. Moreover, a synchronized flow helps improve the
frequency and timing of your email campaigns, raising consumer
awareness of your goods without going overboard.

5. Increased Revenue

Customization is successful in boosting sales by up to 26% more.

According to the report, personalized emails have transaction rates and
revenue per email that are six times higher than those that are not
customized.

Moreover, marketing jobs that are tedious and repetitive can be

automated, conserving effort and time. An efficient email automation tool
can handle various tasks, including maintaining consumer data, tracking
clients, re-establishing contact, calculating ROI and gauging interest levels.
Also, by including personalization fields in the email, such as name,
company name, location, etc., you can further increase efficiency and
revenue.

Types of AI Email Automation Tools

There are three types of email automation tools covered in email campaign
automation solutions. The following sections present each type, its benefits and
examples:

1. Drip Email Campaign Tools

Drip marketing automatically sends a specified number of emails to your
audience at set intervals in response to their activities or status changes.
Businesses can use drip marketing to stay in touch with their audience following
significant events or activities in a personalized manner.

Examples of Drip Campaigns

  Welcome emails: Welcome drips and welcome emails can help make a
good impression and inform new audience members of upcoming sales,
events, and activities, making them feel like they share your values.
 Product recommendations: These can boost conversions and give
recipients a feeling of being special with individualized emails, increasing
the likelihood of cross- and up-selling.
 Automated first purchase: When you thank someone for their purchase,
they may feel they are a special group member.
 Lead nurture: To connect with prospects and provide pertinent content,
employ lead nurturing campaigns. It can take many forms, such as
providing customers with more information about the product’s benefits,
letting them attend an online course, or instructing them how to use the
service. Sales and buying value may rise as a result of these initiatives.

Benefits of Drip Campaign Tools

By expressing a company’s values, you may establish a connection with your
audience and position yourself as a valuable resource for their requirements.

 You may increase sales by converting visitors into customers, encouraging

repeat business, and reactivating a disengaged audience.
 You may easily help clients in their never-ending hunt for goods, services,
and information to encourage behavior change.
 Effective and targeted campaigns can be customized and depend on a
certain action.

2. Trigger-Based Email Automation Tools

Trigger-based tools are automated processes that execute tasks in response to a
predetermined trigger event. The trigger is a perfectly timed, measurable action
that a prospect or customer frequently performs. A wide range of marketing
messages is set to start by using triggers.

Examples of Trigger-Based Emails

 Win-back & Follow-ups: Give customers, viewers, or subscribers follow-
up and win-back messages to revive them and urge them to do a certain
action. Provide a link to the checkout and highlight the key details.
  Customer Commitment Messages: Loyal customers are even more
important than new ones because they provide useful references, spend
more money, and advertise the company.
 Purchase Confirmation Notes: To foster trust and transparency, it’s
crucial to send customers an instant confirmation of their order, payment,
and gratitude.

Benefits of Trigger-Based Tools

 Uses events to initiate immediate, automated actions and send relevant
messages at the right time, increasing receptiveness and positive regard
from prospects.
 More accuracy, efficiency, customization, and personalization are all made
possible.
 Gaining customers’ trust through personalizing and customizing the
customer journey.
 Sales are increased, better conversions, consumers are re-engaged, and
trust, customer experience, satisfaction, and loyalty are improved.

3. Automated Newsletter Tools

An automated newsletter tool is the most popular email type in email marketing.
They frequently provide news and updates to keep viewers interested. They are
made to gently nudge consumers into conversion at the same time.

Examples of Automated Newsletters

 Daily newsletters: They offer you a handy opportunity to connect with
and interact with your audience, raising the probability that they will visit
your website again.
 Designed to focus on specific subject sectors: RSS automation or CMS
integration can create newsletters for different content categories and
verticals, increasing the likelihood of subscribers.
 Weekly round-up: Publishers should focus on creating weekly content
that is more interesting for their audience and encourage them to opt
down rather than out.

Benefits of Automated Newsletter Tools

  Enhance traffic by including links to unique content, how-to tutorials, and
practical advice.
 Develop brand authority by providing informative and worthwhile content
to create positive impressions of your emails.
 By giving those who haven’t made a purchasing decision important
information and case studies, email newsletters can indirectly improve
sales.
 To provide subscribers value, develop unique content for each channel.

Features to Look for in AI Email Automation Tools

The following are the features to look for while choosing the best AI email
automation tools:

Segmentation Capabilities
By using specific criteria, email subscribers are divided into smaller segments
through the segmentation capabilities of email marketing automation tools.
Segmentation is commonly used as a personalization strategy to offer more
appropriate email marketing to subscribers based on their attractions, past
purchases, geography, and miscellaneous other factors.

Personalization Options
Personalizing your emails can enhance revenue and ROI by increasing open and
click-through rates. Using your data and knowledge about a certain subscriber,
you can target an email marketing campaign to them. Including a subscriber’s
name, gender, geography, or other features, in the subject line is an example.

A/B Testing Features

Split email testing, or A/B testing, includes sending two copies of your email to
two separate test populations on your email list. Also, it’s the quickest technique
to ascertain your audience’s preferences and modify your email messages
accordingly. The email that earns the most opens and hits is the one that will be
forwarded to your other subscribers.

Reporting and Analytics

Reporting is used to simplify complex information to make it easier to
understand, whereas analytics is the method for making choices based on the
information given. Marketing and sales teams can continuously improve their
email messaging by observing which content engages potential customers and
which is ignored or discarded.

Integrations with Other Marketing Tools

Marketing tools and software linking together for seamless email marketing
activities is email integration. They enable marketers to connect systems like
their CRM or point-of-sale system with their email service provider to create
messages that are even more tailored, appropriate, and effective.

So
urce: Unlayer

Top 10 AI Email Automation Tools in the Market

The market presents a range of email marketing software, each with distinct
strengths. The following products include the best email automation tools for
companies in the market:

1. Customer.io
A platform for curating and designing marketing and product emails with an
interactive workflow builder. Workflows merge in-app messaging with emails,
SMS, push, and webhooks. You can rapidly set up a test to find out which channel
gives your audience the most conversion.

So
urce: Customer.io

Features of Customer.io
 In-app messages
 Ad audience sync
 Data warehouse sync
 Identity resolution
 Scalability

Pricing of Customer.io
 Essentials: $100 per month ($0.009/additional profile
 Premium: Available on Contact
 Enterprise: Available on Contact
Pros and Cons of Customer.io
Pros Cons
Very comprehensive and user- Quite expensive for many contacts
friendly
Easy segment users in varied ways Premium expensive too
Easy to create newsletters Requires developer’s help depending on the useNo
chat feature
Creates email flows without code –
disclosure
2. RafflePress
It is one of the least expensive and most effective WordPress giveaway plugins
that make WordPress contests, prizes, and awards simple to create.

So
urce: OptinMonster

Features of RafflePress
 Responsive mobile friendly
 Drag and drop giveaway builder
  Social media integrations
 One-click entry and fraud protection
 Viral giveaway templates
 Distraction-free giveaway landing page
 Tracking and retargeting
 Marketing and CRM integrations

Pricing of RafflePress
 Ultimate: $499.50 /one-time
 Growth: $199.50 /year
 Pro: $99.50 /year
 Plus: $39.50 /year

Pros and Cons of RafflePress

Pros Cons
Fraud protection is superb Limited integration options
Efficient in creating viral giveaways Slow processing
Easy to set up and use –
Mobile friendly –
3. Sendinblue
A comprehensive marketing automation tool that merges SMS messaging and
email marketing services. It provides a drag-and-drop builder to construct
automated workflows, segment users and send engaging emails.
 Source:Email
Vendor Selection

Features of Sendinblue
 Marketing platform available
 Sales CRM
 Enhanced conversations
 SMS Marketing
 Transactional emails
 Email segmentation
 Landing page
 Live chat options
 Sign up forms
 Marketing automation

Pricing of Sendinblue
 Free: ₹0/month
 Starter: Starts from ₹1575/month
 Business: ₹4075/month
 Enterprise: Custom price

Pros and Cons of Sendinblue

Pros Cons
Easy to use Templates less robust
Variable designs No guiding videos
Easy scheduling of delivery dates No undo options
4. iContact
An automated email campaign lets a subscriber connect with a landing page, click
a link, or fulfill any other criteria you specify. There is no need for HTML
expertise, and using the Drag & Drop Editor is simple through iContact.

Source: Software Advice

Features of iContact
 Bulk email campaigns
 Scheduled emails
 Re-engagement emails
 Triggered emails
 Email automation
 Personalization
 Campaign reports
 Easy segmentation
 Custom fields
 Email autoresponders
  Landing page analytics
 A/B Testing

Pricing of iContact
 Advanced: $65/month

Pros and Cons of iContact

Pros Cons
Easy email building List uploading is slow
Easy email templates editing Scheduling features need
improvement
Good customer service Less storage space for images
5. Constant Contact
An email marketing service which is user-friendly for beginners and provides a
quick and simple setup process. Constant Contact receives great marks for
providing excellent customer service, webinars and thorough online training to
assist your success.
Source: AagencyAnalytics

Features of Constant Contact

 Email marketing
 Social media marketing
 Event marketing
 SMS marketing
 Mobile apps
 Email templates
 List-building tools
 A/B testing
 Integrations
 Reporting
 Syncing with CRM
 E-commerce
 Marketing automation
 Landing pages

Pricing of Constant Contact

  Email & Digital Marketing: Starts at $9.99/month
 Lead Gen & CRM: Starts at $199/month

Pros and Cons of Constant Contact

Pros Cons
Good alternative for database administration Monitoring parameters are hard at times
Sign up and entering payment information is Calls take longer to connect
easy
Excellent Interface Can handle a large number of contacts
6. Drip
This application makes the drip email procedure more efficient. It’s a
surprisingly straightforward tool with a lot of power. The program has drag-and-
drop elements for easy construction, pre-made themes, and email-gathering
technology.
Source: Drip Help Center

Features of Drip
 Market across multiple channels
 Behavior-based personalization and segmentation
 One-click integrations
 In-app insights and guidance
 Smart A/B testing
 Pre-built playbooks

Pricing of Drip
  Starts at $39/month

Pros and Cons of Drip

Pros Cons
Great email sending and list CRM functions are less effective than those of other email
management automation tools
Flexible automation A BigCommerce integration is required
Easy-to-use workflows –
7. ConvertKit
ConvertKit is the platform for creator marketing that includes your album, book,
collection, podcast, and newsletter. As a go-to marketing center for creators,
ConvertKit makes it simple to expand and manage your community.

So
urce: ConvertKit

Features of ConverKit
 Creator Network
 Landing pages
 Email designer
 Email marketing
  Sponsor Network
 Deliverability
 Forms
 Integrations
 Visual automation
 Commerce

Pricing of ConverKit
 Free: $0/month
 Creator: $9/month
 Creator Pro: $25/month

Pros and Cons of ConverKit

Pros Cons
Subscriber’s box has an email landing High in price
Free mailing address for customers Difficult to create a landing page
Good CRM Not a recommendation for a non-tech
person
8. Mailchimp
You may use Mailchimp to send drip emails as a follow-up based on a variety of
factors, including website activity, consumer inactivity, abandoned shopping
carts, and more. If you require an all-encompassing platform for inbound
campaigns, Mailchimp can be the right choice.
Source: Epilocal

Features of Mailchimp
 Automated conversions
 AI and analytics optimization
 Targeted segmentation
 Synced integration

Pricing of Mailchimp
 Free: ₹0/month
 Essentials: Free for 1 month, starts at ₹770/month
 Standard: Free for 1 month, starts at ₹1,150/month
 Premium: Starts at ₹23,000/month
Pros and Cons of Mailchimp
Pros Cons
Easy to useFast mail Inefficient automation features
delivery rate
Spam folder has less email Colors and font sizes of email signatures can not be
delivery changedUnattractive pricing
9. ActiveCampaign
ActiveCampaign is a robust email automation software that allows you to fine-
tune email marketing campaigns with pinpoint accuracy. A marketing strategy
can be created in a variety of inventive ways thanks to the ability to filter
contacts into categories and tags.

So
urce: ActiveCampaign

Features of ActiveCampaign
 Email & Online Marketing
 A/B testing
 Mobile optimization
 WYSIWYG email editor
 Dynamic content
  Landing pages
 Email deliverability reporting
 List management
 Triggered drip sequences
 Lead Management
 Lead nurturing
 Data quality management
 Automated sales alerts and tasks
 Campaign Management
 Social Media Marketing
 Reporting & Analytics
 Platform & Infrastructure

Pricing of ActiveCampaign
 Lite: starts at $29/month
 Plus: starts at $49/month
 Professional: starts at $149/month
 Enterprise: Available on contact

Pros and Cons of ActiveCampaign

Pros Cons
Easy Email Automation Lacking customer care
Efficient contact trackingGood email and Not-so-good template functionalityRequires
sms campaigns tech support
10. Mailjet
Mailjet offers a single platform where your team can write, modify, and send
emails. Real-time collaboration between developers and marketers is possible on
this platform. You can separate transactional emails from marketing campaigns
by setting up as many sub-accounts as necessary to match the organizational
structure of your business.
Source: Mailjet Help Center

Features of Mailjet
 Personalization
 Segmentation
 Automation
 A/B Testing
 Contact Management
 Email Verifications

Pricing of Mailjet
  Free: $0/month
 Essential: starts at $15/month
 Premium: starts at $25/month
 Custom: Upon request

Pros and Cons of Mailjet

Pros Cons
Good real-time collaboration Mail editor hangs down at times
Manageable email marketing Hard to use transactional SMS through API
Efficient email –
personalization

Boost Your Revenues with AI Email Automation Tools

AI Email automation is a powerful business tool to streamline email marketing
efforts and improve efficiency. With the ability to automatically segment
audiences, personalize content, and trigger targeted campaigns based on user
behavior, email automation AI can help businesses increase engagement and
drive conversions. Besides, AI-powered analytics can provide valuable insights
into campaign performance and help businesses optimize their strategies over
time.

Make sure to launch your email marketing campaign with the ideal marketing
strategy and the ideal ESP for your company! Every tool mentioned above has its
set of unique features to serve the requirements of your company. So, take your
time and choose wisely to get effective conversions.

Frequently Asked Questions

Q1. What are the 4 types of email marketing?
A. The four types of email marketing are promotional emails, newsletters,
transactional emails, and behavioral emails. Promotional emails aim to sell
products or services, newsletters provide information and updates, transactional
emails are triggered by user actions, and behavioral emails are based on user
behavior and interests.

Q2. What is email marketing CRM?

A. Email marketing CRM is a strategy that combines email marketing with
customer relationship management tools to help businesses manage their
interactions with customers through personalized and targeted email campaigns.
It allows businesses to track customer behavior, preferences, and purchase
history to tailor their email marketing efforts and increase engagement and
conversions.

Q3. What are the 4 types of email marketing?

A. The four types of email marketing are promotional emails, newsletters,
transactional emails, and automated emails. Promotional emails are used to
promote a product or service, while newsletters provide subscribers with
regular updates and valuable content. Transactional emails are triggered by a
user’s action, such as a purchase confirmation, and automated emails are pre-
scheduled emails sent based on specific criteria or triggers.

How to Send automated email with the analysis results

using python?

In big data scenarios , Email automation is the most important phase after any big data pipeline
to send logs, error files, result sets to the business stakeholders for them to analyse the data . It
enables you to enhance your email functionality without manually sending out individual
emails whenever a task in a big data pipeline runs or fails . Using automated email in your
email campaign helps increase engagement and provide a more tailored email experience for
your recipients. For example , one can send emails with log files, result sets , validation data to
other team members using email functionality in python.

System requirements

 Install the python module as follows :

 pip install pyzmail36
 pip install smtplib
 pip install pandas
 pip install imapclient
 The below codes can be run in Jupyter notebook , or any python console

Table of Contents
 Recipe Objective
 o System requirements
o Step 1: Connecting to the Gmail and logging in
o Step 2: Sending a Plain-text Email through the Code.
o Step 3 : Sending an Email with attachment through the Code
o Step 4 : Write inbox emails details to csv using pyzmail library.

Step 1: Connecting to the Gmail and logging in

 Before using Python to access your email, we will need to change our google account
setting to allow access to less secure apps.
 Otherwise, Google will not be able to give access to your code to sign in to the gmail
account. Now, for security reasons, we recommend changing this setting back to its
default state once you're done running the code.
 Turn Allow less secure apps to ON. Be aware that this makes it easier for others to
gain access to your account. Under "Security" catalogue, find "Less secure app
access" and turn it on
 Python provides smtplib module, which defines an SMTP client session object that can
be used to send mail to any Internet machine with an SMTP or ESMTP listener daemon.
 SMTP stands for Simple Mail Transfer Protocol.
 The smtplib module is useful for communicating with mail servers to send mail.
Step 2: Sending a Plain-text Email through the Code.
import smtplib, ssl port = 587 # For starttls smtp_server = "smtp.gmail.com" sender_email =
"xxxxxxxxxx@gmail.com" receiver_email = "xxxxxxxxxcv@gmail.com" password = input("Type your
password and press enter:") message = """\ Subject: Hi there Im sending an email through python code."""
context = ssl.create_default_context() with smtplib.SMTP(smtp_server, port) as server: server.ehlo()
server.starttls(context=context) server.ehlo() server.login(sender_email, password)
server.sendmail(sender_email, receiver_email, message)

Output of the above code:

Step 3 : Sending an Email with attachment through the Code

 Python's email package contains many classes and functions for composing and parsing
email messages, this section only covers a small subset useful for sending emails.
 There are quite a few ways to attach files to an email, but this is one of the simpler ways.
This time we will use an encoder and MIMEMultipart from the email module and
os.path to simply get the filename from the provided path.
 This method supports text files, images, videos, audio and pdfs.

import smtplib from email.mime.text import MIMEText from email.mime.multipart import MIMEMultipart
from email.mime.base import MIMEBase from email import encoders import os.path email =
'your@gmail.com' password = '***********' send_to_email = 'others@gmail.com' subject = 'Sending Email with
an attachment' message = 'Please find the attachment to email, thanks' file_location = 'C:\\Users\\DELL
E7440\\Desktop\\pyspark - Copy.txt' msg = MIMEMultipart() msg['From'] = email msg['To'] = send_to_email
msg['Subject'] = subject msg.attach(MIMEText(message, 'plain')) # Setup the attachment filename =
os.path.basename(file_location) attachment = open(file_location, "rb") part = MIMEBase('application', 'octet-
stream') part.set_payload(attachment.read()) encoders.encode_base64(part) part.add_header('Content-
Disposition', "attachment; filename= %s" % filename) # Attach the attachment to the MIMEMultipart object
msg.attach(part) server = smtplib.SMTP('smtp.gmail.com', 587) server.starttls() server.login(email,
password) text = msg.as_string() server.sendmail(email, send_to_email, text) server.quit()

Output of the above code:

Pyzmail Library :

 pyzmail is a high level mail library.

 It provides functions and classes that help to parse, compose and send emails. pyzmail
hide the difficulties of managing the MIME structure and of the encoding/decoding for
internationalized emails

To install :

pip install pyzmail36

Connecting to imap_server

import imapclient import smtplib import datetime import pyzmail imap_server = 'imap.gmail.com'
smtp_server = 'smtp.gmail.com' username = '******@gmail.com' password = '******' imapobj =
imapclient.IMAPClient(imap_server, ssl=True) imapobj.login(username, password) smtpobj =
smtplib.SMTP(smtp_server, 587) smtpobj.ehlo() smtpobj.starttls() smtpobj.login(username, password)

Searching and retrieving emails

import imaplib import pprint pprint.pprint(imapobj.list_folders()) imaplib._MAXLINE = 10000000

imapobj.select_folder('Inbox', readonly=True) UIDs = imapobj.search(['SINCE', '01-Aug-2020', 'BEFORE', '01-
Sep-2020'])

Step 4 : Write inbox emails details to csv using pyzmail library.

import pyzmail import csv with open('emaildata.csv', 'a', newline='', encoding='utf-8') as mycsvFile: for i in
range(len(UIDs)): raw_message = imapobj.fetch(UIDs[i], ['BODY[]']) message =
pyzmail.PyzMessage.factory(raw_message[UIDs[i]][b'BODY[]']) email_sub = message.get_subject()
email_from = message.get_addresses('from') email_to = message.get_addresses('to') mail_date =
message.get_decoded_header('date') mail_date = mail_date.split("<")[0].replace('"', '') for eid in UIDs:
mycsvFileWriter = csv.writer(mycsvFile) data = [eid, mail_date, email_from[0][0], email_from[0]
[1],email_to[0][1], email_sub] mycsvFileWriter.writerow(data) print('done')
Output of the Above code:

It will create a csv file with email Id, from emails , to- emails and subject data and it will write
the csv file to the current location where python is being run.

Read csv file which is written in the above step and using pandas print the first 5 lines

import pandas as pd df = pd.read_csv("mycsvfile.csv") df.head()

Output of the above code :

Adding the column names to the dataframe which we created from csv file.

df.columns =['eid', 'mail_date','sender_name','email_from', 'email_to', 'subject'] df.head()

Output of the above code: After adding the columns printing the first 5 lines

Taking Unique emails of senders and creating another dataframe from the csv file.

Sender = df['email_from'].unique().tolist() Sender_emaildata = pd.DataFrame({ 'Senders': Sender })

After creating unique emails dataframe write and encode dataframe to csv file to the e-mail
using pandas

import pandas as pd Sender_emaildata.to_csv('unique_emails.csv', encoding='utf-8')

Output of the above code :

We can send the email by attaching the csv file which is generated using the above step

## Sending an Email with attachment through the Code. import smtplib from email.mime.text import
MIMEText from email.mime.multipart import MIMEMultipart from email.mime.base import MIMEBase from
email import encoders import os.path email = '******@gmail.com' password = '**********' send_to_email =
'*******@gmail.com' subject = 'Sending Email with an attachment' message = 'Please find the attachment to
email, thanks' file_location = 'unique_emails.csv' msg = MIMEMultipart() msg['From'] = email msg['To'] =
send_to_email msg['Subject'] = subject msg.attach(MIMEText(message, 'plain')) # Setup the attachment
filename = os.path.basename(file_location) attachment = open(file_location, "rb") part =
MIMEBase('application', 'octet-stream') part.set_payload(attachment.read()) encoders.encode_base64(part)
part.add_header('Content-Disposition', "attachment; filename= %s" % filename) # Attach the attachment to
the MIMEMultipart object msg.attach(part) server = smtplib.SMTP('smtp.gmail.com', 587) server.starttls()
server.login(email, password) text = msg.as_string() server.sendmail(email, send_to_email, text) server.quit()

Validating Email Addresses with Machine Learning

Some email problems are unique and require customized solutions. While other issues are more
widespread and plague our senders on a frequent basis. For these common problems, we’ve been
increasingly applying machine learning solutions to optimize our customers’ email sends.

As a branch of artificial intelligence, machine learning gives computers the ability to learn, and then
continuously analyze and make predictions based on the input data.

Unfortunately, 8.4% of email addresses entered online are invalid, misspelled, or fake.

Inbox providers monitor your engagement with recipients. If you are continuously sending to
invalid email addresses, they assume your emails are unwanted. Inbox providers will penalize you
and filter more of your emails to spam, hurting your reputation and deliverability. Conversely, when
you send to valid email addresses, mailbox providers reward you with better inbox placement.

Improve deliverability by validating new email addresses before you send to them
Current in-house and third-party email address validation solutions have had limitations.
We’ve often heard from customers expressing frustrations when trying to validate email
addresses. They spend hours writing regular expressions to spot bad syntax in email
addresses–only to have limited functionality. And precious money were thrown to third-
party services without accessible sending integration.
We decided there had to be a smarter way.

This real-time API detects invalid email addresses, like those that are mistyped, inactive,
non-existent, disposable, or shared. We do this by leveraging our massive scale, and
harnessing the power of machine learning.

Our research showed that machine learning is the most accurate, secure, and reliable
method to validate email addresses. No need to waste development hours writing long,
ugly regular expressions that only check syntax errors.

Easily avoid spammer tactics (such as the broken SMTP handshake) that mailbox providers
frown upon. Machine learning automatically learns patterns in the data, without us needing
to think of and hard code every possible variation. This leads to our end goal of
decreasing hard bounce rates, improving reputation with inbox providers, and increasing
overall deliverability.

What is AI-based email marketing?

AI-based email marketing is a form of machine learning. In an email program, it's the set of
rules and processes that allows programs to analyze hundreds or thousands of inboxes for
marketers to create better, more personalized content for subscribers.

AI can help email teams understand deep insights, such as:

 Which subject lines perform better

 What times recipients tend to open emails
 What the optimal frequency for sending emails is
 When to send an abandoned cart email
 Which new segments to include in your email list
 How recipients interact with your emails
 How to personalize future content to better engage subscribers

In a nutshell, AI can help email teams know what kind of email to send, to whom, when, and
how often. However, AI doesn't replace marketers or developers but rather helps
streamline their processes and analyze (and use) big data in real time.

4 AI for email marketing benefits

AI is a game-changer for email marketing teams, whether you're a team of 1 or 100. Here
are a few of the benefits of using AI in your email program:

1. Personalization
AI learns about each of your customers: their history, engagement behaviors, interests, and
habits. It then uses this information to determine what product recommendations,
discounts, or freebies will best resonate with each recipient on your list.

So when someone visits your website and browses a certain selection of items, AI can
retarget that potential customer via email if they abandon their cart before checkout. It'll
know what items they were looking at and let them know if there's been a price change,
discount, or it's close to selling out.

This level of personalization goes beyond adding someone's first name to an email. It
engages with them based on their behaviors, increasing their chance of converting to a
customer.

2. Efficiency

Humans can do practically anything you ask your email marketing AI to do—it just takes a
money-wasting amount of time. Email automations and AI optimizations let your email
marketing teams focus on big-picture problem-solving and solutions rather than choosing
individual send times or sifting through product recommendations to send to a single
customer on your list of 200,000.
AI also analyzes your email programs' performance and customer behavior in real time,
which means you can use the data from yesterday's email campaign to inform tomorrow's
send. And you can accomplish this without having a team of dedicated data scientists
constantly sifting through your analytics to pull out email optimization insights.

3. Optimization

AI can also help your email program, even if your program is already crushing it. When
optimizing an email, AI makes teeny-weeny tweaks that add up to a big difference. For
example, AI can help optimize your email program by:

 Adjusting the send time to better align with customer behavior

 Recommending a different subject line that'll likely get a higher open rate
 Segmenting your audience to increase the likelihood of engagement and conversion

4. Automation

You and your marketing team won't always be at your computer when a customer needs
help or an email recipient joins your email list. Nor should you manually route customers
through a journey that AI can guide them.

AI-powered email automation can help you send the right content, to the right recipient, at
the right time. It can use prewritten copy, promotions, links, and blog post snippets to
engage your audience without any human intervention.

Plus, your AI-powered email campaigns continue to improve themselves by consuming

data and making changes. So if an automated email doesn't perform well, AI will adjust
future campaigns to improve the content, timing, or promotion.

AI for email marketing tools

Twilio SendGrid has built several AI-based email marketing tools to help improve the email
experience for senders and recipients alike. Here are a few of those tools:

 Email Validation: Our real-time API scans your list to detect and prevent invalid
email addresses, creating a clean list that reduces your bounce rates and improves
your deliverability. The email validation tool also helps users submit their correct
email address the first time, eliminating typos and lost leads.
 Neural Protection: Our neural protection increases your deliverability rates by
identifying risky sending patterns. The AI monitors your sending behaviors and
inspects outgoing messages to spot ways you might be hurting your reputation with
inbox service providers (ISPs). It also intelligently paces your sending and schedules
retries for each ISP (as needed) to ensure maximum inboxing with each provider.
  Deliverability Insights: Our AI scans your real-time metrics and email
performance to provide recommendations and actionable insights. This dynamic
email advice helps improve your email deliverability and boost the overall success
of your email program.

How we use machine learning at Twilio SendGrid

Our Data Science team used a neural network model to classify invalid and valid emails.
They applied a convolutional neural network (CNN) and recurrent neural network (RNN)
layers to capture and remember patterns in the email address.

CNNs are traditionally used in image processing, but were used here to create n-gram data
of character sequences which are fed to an RNN. The RNN is able to learn the patterns of
these character sequences which it uses to distinguish valid email addresses from invalid
ones.

This approach allowed us to learn more complex patterns and make specific predictions as
the data changes.

We decided that we specifically wanted to predict the following factors, as they are the
primary drivers of email address validity:

 Email address syntax: Does the email address have proper syntax, including a
recipient name, @ symbol, domain name, and top-level domain (such
as .com, .edu, .org)?
 MX and/or A record: Does the mail server and domain exist and will the server
accept email communication?
 Role email addresses: Is the email address used by several people at a company
who have a shared role, like “sales@example.com”?
 Disposable email addresses: Is this a temporary email address that the user will
not engage with and throw away?
 Keyboard smashes: Did a user knowingly or unknowingly input a random and
unintelligible string of characters as an email address?
 Suspected and known hard bounces: Is this an email address that has been
known to bounce in the past or is highly suspect to bounce based on previous
sending?

You can integrate the Email Validation API with your sign-up form, and use the power of machine
learning to make informed decisions on which addresses to keep and which to remove. All of the
information and transparent reasons for the score are easily accessible in the Twilio SendGrid UI.
The Email Validation API Beta is now LIVE! Create an API Key in your Twilio SendGrid dashboard
and check out our documentation to try the tool for free (available only to current Email API Pro
and Premier customers).

SendGrid's Email Validation API.

Predictive Personalisation
Machine learning (ML) helps you to analyse customer behaviour and examine their
interests to produce data-driven insights into your customer’s preferences. It allows you to
send tailored emails to each customer. ML can help you send relevant and engaging content
to your subscribers with personalised emails having higher open rates and CTRs. From
monitoring a customer’s browsing history to analyse their on-site activity, ML does it all
feasibly while providing a real-time and hyper-personalised recommendation for each
user.
Smart Segmentation
ML can segment your customer base smartly. From precise details about your subscriber
base to their particular behavioural signals, ML can do everything. This helps you in
segmenting your customer base into clear and relevant groups, and it makes your email
campaign top-notch. Email list segmentation enables you to have increased open click
rates, conversations, and CTRs and also enhance customer engagement. ML also helps in
accelerating this process by making it easy to detect hidden details, behaviour and
purchase patterns of your customers accurately and effectively, saving both your time and
resources.

Optimise Subject Line and Email Body

ML can make your email body, subject line and CTAs (call-to-action) more appealing by
analysing the history of your email campaign and adopting natural language processing
(NLP). Body copy needs to be bold and robust to persuade the targeted customer to open
your emails—similarly, a clearly defined CTA and enticing email body to drive specific
actions. HTML email developers can also apply ML and its algorithms to create content.
Algorithms analyse keywords, trending topics, schematics, and conversations to make the
content the most engaging.

Customises Email Promotions

ML can be used to offer special promotions to your customers through custom email
templates. It wouldn’t only allure the subscribers to stay stick on your list but also increase
your sales. For example, if one customer takes an action on a discount of 10%, your
potential revenue will go down by offering them a 40% discount on the same product. In
short, if a customer doesn’t settle for less, you need to offer the customer higher discount to
increase your sale.
Send Time Optimisation
Every customer’s behaviour is different and so is their preferred time to go through emails.
Therefore, it becomes imperative to know when a subscriber will open an email. ML can
help you with this by using predictive analysis. It sends automated emails to the
subscribers based on their past email interactions and behaviour.
Analyzes Analytics
Besides helping you optimise your email campaigns, ML makes use of the generated data
for wider analysis. It first observes a customer’s behavioural pattern and then speculates
the potential churn. It also works to add value upgrading through cross-selling and
upselling while working on referrals and pertaining existing subscribers.
Conclusion
Email marketing campaigns are always complicated and time-consuming. It requires
manual adjustments and examination of massive customers’ data. However, with the
advent of AI and ML, complex marketing tasks have become more straightforward. It helps
you to achieve outcomes that would otherwise be difficult and time-consuming without AI
and its widely used application ML. Leveraging AI and ML in your email marketing strategy
will not just save time and resources but also help you to create your email campaigns
more effective and relevant than ever before.

Email Marketing (16-feb-2024)

E-mail marketing worldwide - statistics & facts
In the 1970s, the world's first e-mail launched a new era of communication and marketing
alike. As the number of e-mail users continues to grow each year, e-mail has evolved into a
core digital marketing format for businesses across the globe. In 2023, e-mail marketing
revenue was estimated at more than 10 billion U.S. dollars. Few if any other channels can
compare with e-mail marketing’s average return on investment (ROI). In a late 2022 poll,
around half of marketing professionals surveyed reported a two times improvement rate in
their e-mail marketing campaigns’ ROI, leaving no doubt why e-mail has maintained its
claim to fame for decades.

Usage, metrics, and effectiveness

E-mail marketing remains one of the most popular digital marketing channels worldwide.
Over 80 percent of industry experts stated that they used e-mail newsletters as part of their
marketing strategies in 2022 while also employing various metrics to evaluate a campaign’s
success. In 2022, the highest click-to-open rate (CTOR) of marketing e-mails globally was
tracked in the financial service sector, followed by the publishing one. The e-mail
unsubscribe rates from various countries that year remained under one percent. More than
60 percent of marketers indicated that their e-mail campaign open rates improved in 2022,
indicating the stable progress of this digital channel.
Automation is key
Marketing automation has become an essential feature in e-mail marketers’ toolboxes. By
implementing different systems and software, marketing professionals can streamline
processes, collect and analyze user data, send the right e-mails at the right time, and
ultimately maximize campaign effectiveness. As of early 2023, e-mail was the channel that
relied the most on marketing automation, with 63 percent of surveyed professionals
choosing it over content and social media management.
Consumers’ perspective
E-mail marketing is designed, among other things, to contact consumers and facilitate
mutual communication. But how do recipients feel about receiving promotional content in
their inboxes? For one, users intentionally sign up for mailing lists, which indicates a level
of interest in a business. According to a 2022 survey, a quarter of consumers in the United
States stated that they were likely to purchase a product after receiving an e-mail
newsletter, highlighting the channel’s still vast marketing and targeting potential. However,
e-mail marketing acceptance varies according to the age of consumers - ten percent of U.S.
millennials and another 36 percent of U.S. Gen Zs were very unlikely to do the same in
2022, leaving marketers with a smaller window to engage readers and initiate their desired
reaction. This text provides general information. Statista assumes no liability for the
information given being complete or correct. Due to varying update cycles, statistics can
display more up-to-date data than referenced in the text.

Number of e-mail users worldwide from

2017 to 2026(in millions)

Number of e-mail users worldwide 2017-2026

Published by Laura Ceci, Jan 18, 2024

Despite the growth and prominence of mobile messengers and chat apps, e-mail is an
integral part of daily online life. In 2022, the number of global e-mail users amounted to
4.26 billion and is set to grow to 4.73 billion users in 2026.
Global e-mail audiences
In 2020, approximately 306 billion e-mails were sent and received every day worldwide.
This figure is projected to increase to over 376 billion daily e-mails in 2025. Recent
industry data shows that the trend towards mobile also holds true for e-mail: in December
2018, 43 percent of e-mail opens were via mobile. Desktop e-mail clients’ open share had
declined to 18 percent, and webmail accounted for 39 percent of opens. Based on the
dominance of mobile, it is no surprise that the iPhone e-mail app was the most popular e-
mail client, accounting for 29 percent of e-mail opens. Gmail was ranked second with a 27
percent open share. Gmail is a free e-mail service owned by Google, and the company
reported 1.5 billion active Gmail users worldwide in October 2018.
Malicious mail
Many online users use e-mails for website and newsletter signups and brace themselves for
the inevitable flood of spam and marketing communications. Whereas most unwanted e-
mails are annoying yet ultimately benign, consumers are right to be wary of malicious e-
mail that can be used to compromise their digital accounts and devices. Overall, consumers
are pretty aware of the dangers of unknown e-mails and according to a global survey in
February 2019, 45 percent of internet users reported that they avoided opening e-mails
from unknown e-mail addresses.

Daily number of emails sent worldwide

as of April 2023 by country (in billions)

Monthly share of spam in the total e-mail traffic worldwide from January 2014 to December
2022

Finding 1 – Email is about everyday life.

Our study indicates that email is not just used for official purposes, rather it’s used for
everyday life as social media.
E-mail marketing revenue worldwide from 2020 to 2027(in billion U.S. dollars)
Finding 1 – Email is about everyday life.
Our study indicates that email is not just used for official purposes, rather it’s used for
everyday life as social media.

poses, surprisingly, more than half (54%) of consumers said, “yes.”

But here, we found a significant disparity among old and younger age groups. As
expected, only 25% of teens (aged 16-17) reported that they use email to
communicate with their friends and family. On the other hand, a good majority – 60%
of older ones (aged 35-54) said they use email for social communication.

Marketers Takeaway
 1. Add teens to the mix. As a significant proportion of teens are using email for
various purposes, consider their interests and preferences while creating an
email marketing campaign or you can also design a separate email marketing
campaign for your younger audience if they’re a big part of your target audience.

2. Email to sell things online. As 6 out of 10 consumers use email to buy things
online, marketing products or services via email can be a vital strategy to reach
such a large audience.

Finding 2 – Call and email are top uses on smartphones.

To know the top uses of a smartphone by consumers, we asked them the question
below

Personal use! Our survey revealed that smartphones are mainly used for making
personal phone calls and using personal mail. The largest proportion – 80% of
respondents said they use their smartphone for making personal telephone calls. On
the other hand, a smaller proportion – 57% of respondents said they use it for business
telephone calls.
Email beats Social Media! While a larger proportion – 73% of respondents said
they use their smartphone for personal mail, a smaller proportion – 66% of consumers
said they use smartphones to access social media.

Our study also indicates that email is not dead among teenagers and even they beat all
age groups when it comes to using smartphones to check personal emails. 3/4th of
teenagers (aged 16-17) reported that they use their smartphones for personal mail,
while a little smaller percentage – 61% of old agers (aged 54+) reported the same.

Marketing Takeaway
Email can outperform social. As personal mail is one of the top reasons for
smartphone usage, email marketing can be as vital as social media marketing. So, the
marketing perception that email marketing is dead or no more effective seems to be
wrong, and marketers shouldn’t turn their back on running email marketing campaigns.

Finding 3 – Consumers check email

randomly throughout the day.
When we asked consumers, “when do you use your smartphone to check
emails?”, 72% of consumers said, “randomly throughout the day.”
Consumers check email at random all day long. In other words, they check emails
whenever they need a break, feel bored, when they’re waiting for food to come during
lunch, commuting to or from home.

So, checking email seems to be part of people’s routine and they spend a good amount
of their time checking the emails they receive.

Marketing Takeaway
Consider timing but don’t pay too much attention to send-time optimization
(STO). As checking email is not an activity that consumers do at a specific time,
marketers shouldn’t spend too many resources while deciding the send time. Still, you
can analyze the results of your past email marketing campaigns for STO.

Finding 4 – Ugly emails get deleted on

mobile.
If your emails don’t look good on smartphones, people are probably deleting them on
their smartphones right away.

A significant proportion of consumers – over 60% delete the e-mail that doesn’t
look good to them on their smartphones.

Even worse, 39% of consumers unsubscribe to receive emails from the sender if
they receive an email that looks ugly to them on their smartphones. A little smaller
proportion – 21% of consumers even said that they file it.

Looking at the positive side, 1/3rd of consumers still read the email that doesn’t
look good on their smartphones.

Here also, we found a notable difference between younger and older consumers. Older
consumers seem more aggressive than younger ones.
When it comes to deleting emails, 61% of older consumers (aged 35-54) said they
delete the email right away that doesn’t look to them good on their smartphones. On
the other hand, a smaller percentage – 49% of younger ones (16-24) said they do
the same.

In case of unsubscribing also, while 1/3rd of younger consumers unsubscribe on

receive an email that looks ugly to them on their smartphones, a larger proportion –
44% reportedly unsubscribed to receive further emails from the sender.

Marketers Takeaway
Optimize email for smartphones. As 73% of consumers use their smartphones for
personal mail, it becomes crucial to make your email messages mobile-friendly. Use
responsive email templates that look good on both mobile and desktop screens.

Finding 5 – Discounts drive maximum opt-

ins.
Admit it or not – everyone likes discounts. That’s why a large proportion – almost 70%
of consumers said they sign up to receive discounts via email from companies seeking
their business.
Product or service updates also make 55% of consumers sign up to receive emails from a
company. Another 44% of consumers simply sign up to receive emails from a brand just
because they love that brand.

Furthermore, 1/3rd of consumers also opt-in for emails to access information like – annual
reports, whitepapers, etc.

Even here, teens form the largest majority (75%) of consumers who are driven to opt-in to
receive emails for discounts. But they’re not into subscribing to receive emails regarding
product or service information.

Marketers Takeaway
Focus copy on discounts, incentives, or other offers. Rather than just pitching the product
information and asking them to buy, you can grab their attention with a discount or
incentive along with the relevant information. Discounts and offers can also drive them to
take profitable action.

Email marketing is a powerful strategy for businesses, especially those in the field of IT
solutions. With its ability to deliver personalized and targeted messages directly to
subscribers’ inboxes, email marketing can help build strong customer relationships and
drive conversions. In this blog post, we will explore ten essential types of email marketing
campaigns that every marketer in the Business IT solutions industry should know. These
campaigns will provide unique opportunities to connect with your audience and achieve
your marketing goals effectively.

Welcome Emails:
The welcome email is the first impression your subscribers receive after signing up for your
mailing list. It sets the tone for the relationship and can significantly impact customer
engagement. Use this opportunity to introduce your brand, offer a warm greeting, and
provide valuable information or incentives to encourage further interaction.

Promotional Emails:

Image: Freepik
Promotional emails are designed to promote your products, services, or special offers. They
can range from flash sales and discounts to new product launches and exclusive deals. By
crafting compelling subject lines and persuasive content, you can entice subscribers to take
action and make a purchase.

Newsletter Emails:
Newsletters are a commonly used method to keep your audience up to date with the latest
updates, industry trends, and valuable content. They serve as a way to establish yourself as
a trusted authority while maintaining regular communication with your subscribers. By
sharing pertinent articles, blog posts, case studies, or upcoming events, you can provide
valuable information and position yourself as a reliable source. For more information on
this topic, you can visit the website Webevis Technologies LLC

Abandoned Cart Emails:

When a customer abandons their shopping cart without completing a purchase, abandoned
cart emails come into play. These emails remind customers of the items they left behind,
often accompanied by personalized offers or incentives, enticing them to return and finalize
their purchase.

Re-engagement Emails:

Image: Freepik
Over time, some subscribers may become less engaged with your emails. Re-engagement
emails are designed to win back their attention and rekindle their interest. Use eye-
catching subject lines and offer exclusive content or incentives to encourage inactive
subscribers to re-engage with your brand.

Milestone Emails:
Milestone emails are an excellent way to celebrate important moments in a customer’s
journey. Whether it’s a birthday, anniversary, or subscription anniversary, sending
personalized emails with special offers or discounts can make your customers feel valued
and appreciated.

Upsell and Cross-sell Emails:

Upselling and cross-selling emails aim to increase the average order value by encouraging
customers to purchase related or upgraded products. Analyze customers’ purchase history
and recommend complementary items or suggest upgrades that enhance their overall
experience.

Educational Emails:

Image: Freepik
Educational emails provide valuable information, tutorials, tips, or industry insights to your
subscribers. By sharing your expertise and offering helpful content, you can position your
brand as a reliable source of knowledge, fostering trust and loyalty among your audience.

Event Invitation Emails:

If you’re hosting a webinar, workshop, or any other event, email invitations are a powerful
tool for driving registrations. Clearly communicate the event details, highlight the benefits
of attending, and include a prominent call-to-action to maximize event participation.

Feedback and Review Emails:

Feedback and review emails give your customers an opportunity to share their opinions
and experiences. By collecting feedback, you can gain valuable insights to improve your
products or services. Additionally, positive reviews can serve as social proof, building trust
and credibility for your brand.