Mba Year 2(s.b.a)

MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25
University with potential for

Excellence(Accredited by NAAC A+
Grade) Category Graded Autonomy
by UGC
III - SEMESTER
MBA Year-II Semester–III
HPW Max Marks

Course Code Course Title Nature Credits (Th+Tu+P) (CCE+ESE)
Operations Management
MB301 Core 4 4Th + 1 Tu 40+60
E- Global Business
MB302 Core 4 4Th + 1 Tu 40+60
MB303 Total Quality Management Core 4 4Th + 1 Tu 40+60

Finance
Investment Analysis &
MB304-F-I Portfolio Management Elective 5 4Th + 1 Tu 40+60
MB304-F-II Banking & Insurance Elective 5 4Th + 1 Tu 40+60
Marketing
MB304-M-I Marketing Engineering Elective 5 4Th + 1 Tu 40+60
MB304-M-II Advertisement and Retail
Management Elective 5 4Th + 1 Tu 40+60
Human Resources
MB304-HR-I Compensation Management Elective 5 4Th + 1 Tu 40+60
MB304-HR-II Industrial Relations and
Labour Laws Elective 5 4Th + 1 Tu 40+60
Entrepreneurship
MB-304-E-I Project Management &
Business Plan Elective 5 4Th + 1 Tu 40+60
MB304-E-II Innovation & Design
Thinking Elective 5 4Th + 1 Tu 40+60
Systems with Business

MB304-S-I Analytics
Data Base Management Elective 5 3Th + 2P 40+40+20P
MB304-S-II Systems Elective 5 4Th + 1 Tu 40+60
Business Analytics
Case Study
MB 305 2 50
Research Design
MB 306 1 25
Progress Seminar
MB 307 1 25
Semester Credits 26 600
Total Credits at the end of III Semester 76 1800

*Research Design and Progress Seminar should be evaluated for 25 marks each and then converted
to Grade.
Two Case Studies will be conducted both for Core and Elective. Presentations may be conducted in Teams.
Evaluation must be done on the basis of participation, conceptual knowledge, team cohesiveness, analytical
skills, discussion and presentation skills. Each Case study should be evaluated for 25 Marks.
 HPW – Hours Per Week

 CCE – Continuous Comprehensive Evaluation
 ESE – End Semester Exam
 Th- Theory
 Tu – Tutorial
 P - Practical
SEMESTER-III
PAPER CODE – MB301
Course: OPERATIONS MANAGEMENT
Course Objectives:
1. To provide an extensive introduction to the field of operations management.
2. To explain the concepts, strategies, tools and techniques for managing the transformation
process that can lead to building of adequate knowledge regarding the basic manufacturing
facilities
3. How service activities have attained significance and need managerial skills to address the
problem and build competitive advantage for the firm. Further
4. To introduce various optimization techniques with managerial perspective.
5. To understand maintenance management operations
Course Outcomes:
1. Understanding of the evolution of operations management practices and world class
manufacturing processes
2. Define the importance /Planning organizing and controlling aspects of operations
management,
3. Enhances the understanding of product development and design process, to maintain the
economies in maintenance engineering.
4. Ability to plan and control the production and operations, and overcome bottlenecks
5. Provides insight to Quality management tools and practices.
UNIT-I: Introduction to Production and Operations Management
Introduction, Objectives, Scope and Differences among Production and Operations Management. Historical
evolution of Production and Operations Management.
Characteristics of Modern Operation functions. Recent trends in Production and Operations Management.
Operations Management interaction with other functional areas of management. The transformation
Process: Manufacturing, Service and Hybrid Agile Manufacturing.
UNIT-II: Operations Planning
PPC Introduction, Objectives, Basic types of Production Control, Capacity planning, Capacity
Requirement,
Resources aggregate planning, MPS, MRP-I, MRP-II, Economic Batch quantity, Lean operations, JIT, Line
balancing, ERP.
UNIT-III: Designing and Managing Operational systems
Introduction to product design, importance, objective, factors influencing, characteristics of good product
design. Process design and selection, process planning, process strategy, product life cycle versus process
life cycle.
Work Study, Method Study, Time study, Motion Study and work measurement. Facility location, Facility
layout, types of layouts, Job Sequencing, Johnson’s Algorithm, n jobs two machines, n jobs three
machines, n jobs m machines, (Problems) Scheduling,
UNIT-IV: Productivity, Quality and Maintenance Management
Productivity, importance, measurement of productivity, tools to increase productivity, factors affecting

industrial productivity, TQM, essentials, principles, scope and ISO standards basics. Statistical Quality
Control (SQC), Control charts for variables and attributes (Problems).
Break Down Maintenance, Preventive Maintenance, Replacement of machines, Replacement Models. when
money’s worth is not considered in capital cost of the Asset, when money’s worth is considered in capital
cost of the Asset, Individual and Group replacement (problems)
UNIT-V: Inventory Control and Stores Management
Role and Importance of inventory, Inventory planning and control, Inventory decisions - Economic Order
Quantity (EOQ), Selective Inventory Control, Safety Stock and Reorder Level and Inventory models-
Inventory analysis and control systems: ABC, (Problems) VED, FNSD analysis, Just In Time (JIT)
Stores Management: Functions of stores and Materials control. Classification, codification, simplification
and standardization of materials, Bin card, Double-Bin and stores Ledger. Evolution of Computer Based
Stores Management and emerging trends in stores management.
Suggested Books:
1. Nigel Slack, Stuart Chambers and Robert Johnston, “Operations management”, Prentice Hall,
Sixth edition
2. Panner Selvem, “Production and operations management”, Prentice Hall of India
3. Upendra Kachru, “Operations management”, Excel Publications.
4. Martin K. Starr, “Production & Operations management, Wiley India, New Delhi.
5. Buffa, S. Elwood and Sarin, K. Rakesh - Modern Production/Operations Management, John Wiley &
Sons.
6. Chunnawals, “Production & operations management”, Himalaya Publications.
7. Kanishka Bedi, “Production & operations management”, Oxford University Press.
8. Adam EE & Ebert RJ , “Production and operations management”, 6th ed., Prentice hall of India.
9. Chary, S.N. - Production & Operations management, New Delhi, Tata McGraw Hill
10. Manoj Kumar Sarkar - Production & Operations Management, Jaico Publisher.
11. P. Rama Murthy - Production and Operations Management, new age international.
12. Gaither N. and Frazier, G., Operations Management, ed. ix, Thomson.
SEMESTER-III
PAPER CODE: MB 302
Course: E-GLOBAL BUSINESS
Course Objectives:
1. To understand the fundamentals of e-commerce and its impact on global business.

2. To explore the challenges and opportunities associated with conducting business in a digital
environment.
3. To analyse the strategies and technologies used in e-global business.
4. To develop critical thinking and problem-solving skills in the context of e-global business.
5. To identify the challenges in e-Global operations
Learning Outcomes:
1. Identify and explain the key concepts and principles of e-global business.
2. Describe the impact of e-commerce on global business operations.
3. Analyse and develop strategies for conducting business in a digital environment.
4. Apply critical thinking skills to solve problems and make informed decisions related to e-global
business.
5. Evaluate the emerging trends in e-global business
Unit 1: Introduction to e-Global Business
Introduction to e-commerce and its evolution, Globalization and the digital economy, Benefits and
challenges of e-global business, Global market entry strategies, Digital transformation and its impact on
global business, Evolution of online marketplaces and their role in e-global business, The role of
technology and innovation in driving e-commerce growth, Regulatory and legal frameworks governing e-
global business, The role of artificial intelligence (AI) and automation in e-global business, Digital
entrepreneurship and the emergence of start-ups in the digital space, Cyber security challenges in e-global
business and methods for protection, The impact of social media on global business and customer
engagement, Emerging technologies shaping e-global business (such as Internet of Things, edge
computing, etc.)
Unit 2: E-Global Business Models
Types of e-business models (B2C, B2B, C2C, etc.), E-marketplaces and online platforms, Digital
marketing and customer relationship management, Payment systems and security in e-global business,
Peer-to-peer (P2P) sharing economy and its implications for e-global business, Subscription-based business
models and recurring revenue strategies, Omni channel retailing and the integration of online and offline
channels, Influencer marketing and its effectiveness in e-commerce, Collaborative consumption and its
impact on e-global business, Crowd funding platforms and their role in supporting e-commerce ventures,
Influencer selection and management strategies for effective digital marketing, Strategies for building and
managing online communities to drive customer loyalty, Social commerce and social selling strategies.
Unit 3: Managing E-Global Business Operations
Supply chain management in a digital environment, Logistics and fulfilment in e-commerce, International
trade and legal considerations, Cross-cultural management and customer service, Warehouse automation
and robotics in e-commerce fulfilment, Reverse logistics and managing returns in e-global business,
Intellectual property rights and protection in digital transactions, Customer data privacy and compliance
with data protection regulations, Cloud computing and its role in supporting scalable and flexible e-
commerce operations, Supply chain sustainability and responsible sourcing in e-global business,
Innovations in last-mile delivery and the future of e-commerce logistics, Legal considerations for cross-
border e-commerce transactions and international expansion, Risk management in e-global business
operations.
Unit 4: E-Global Business Strategies
Developing an e-global business strategy, E-marketing and online advertising, Data analytics and business
intelligence, Social media and online reputation management, Personalization and customization strategies
in e-commerce, User experience (UX) design and its role in enhancing online conversions, Conversion rate
optimization (CRO) techniques for e-global business, Competitive analysis and benchmarking in the digital
marketplace, Personalization through machine learning and recommendation systems, Social commerce
and the integration of e-commerce with social media platforms, Voice search optimization and its impact
on e-commerce websites, Gamification strategies for enhancing customer engagement and retention,
Chatbot implementation and customer support automation.
Unit 5: Emerging Trends in E-Global Business
Mobile commerce and the rise of m-commerce, Artificial intelligence and machine learning in e-commerce,
Blockchain technology and its applications, Ethical and sustainability issues in e-global business, Voice
commerce and the impact of smart speakers on e-commerce, Augmented reality (AR) and virtual reality
(VR) in enhancing online shopping experiences, Crypto currencies and their potential for transforming
global payments, Environmental sustainability practices in e-global business, The Internet of Things (IoT)
and its applications in e-commerce, Virtual reality (VR) and augmented reality (AR) in transforming the
online shopping experience, The rise of smart cities and their impact on e-global business, The ethical
implications of AI and automation in e-commerce decision-making processes, Data-driven decision-making
and predictive analytics in e-global business.
Suggested Books:
1. "E-Commerce 2025: 11 Trends Impacting E-Commerce Companies This Decade" by Gerald Celente
2. "Global E-commerce: Impacts of National Environment and Policy" by Yong Zhou
3. "E-Business and E-Commerce Management" by Dave Chaffey and Tanya Hemphill
4. "Global Electronic Commerce: A Policy Primer" by Catherine L. Mann and Sarah Cleeland Knight
5. "e-Business: The Indian Scenario" by Ravi Kalakota and Marcia Robinson

6. "e-Commerce in India: A Game Changer for the Economy" by Pradeep Kumar.
7. "Global E-commerce: Impacts of National Environment and Policy" edited by Geng Cui and Yu Tian
8. "Digital Marketing: Strategy, Implementation and Practice" by Dave Chaffey and Fiona Ellis-Chadwick
9."e-business: The Indian Scenario " by Ravi Kalakoda and Marcia Robinson
10."e-commerce in India: A Game Changer for the Economy " by Pradeep Kumar
SEMESTER-III
PAPER CODE-MB303
Course: TOTAL QUALITY MANAGEMENT
Course objectives:
1. Orienting the students towards the importance of quality as a management tool

2. Towards understanding the principles and practices of total quality management
3. Introducing the various tools and techniques used in the measurement of quality
4. Understanding the importance of six sigma as a quality tool and its implementation
5. Sensitizing the participants to the importance of quality in various sectors.
Course outcomes:
1. Define the basic terminologies and metrics that are used to govern quality management
2. Get a better perspective on quality standards like ISO and quality awards
3. Be able to identify the various metrics that govern quality
4. Elucidate the role and importance of six sigma as a quality measurement tool
5. Identify the various means and techniques for establishing quality in manufacturing, services and IT
sector.
Unit-I: TQM- History and Evolution
Connotations of Quality, Quality Dimensions- Product and Service. The concept of TQM, Evolution of
TQM-Inspection, SQC, QA and TQM. Conventional quality management versus TQM. Customer supplier
focus in TQM. Benefits and Costs of TQM. Historical perspectives of TQM. Quality System Awards and
Guidelines-ISO, Malcom Baldrige National Quality Award (MBNQA), European Foundation for Quality
Management (EFQM), Golden Peacock National Quality Award (GPNQA).
Unit - II: Tools of TQM
Measurement Tools: Check Sheets, Histograms, Run Charts, Scatter Diagrams, Cause and Effect Diagrams,
Pareto’s Chart, Process Capability Measurement. Analytical Tools: Process Mapping, Regression Analysis,
Resource Utilization and Customer Service Analysis, The Five Why’s, Overall Equipment Effectiveness.
Improvement Tools and techniques: Kaizen, JIT, Quality Circles, Force Field Analysis, Five S’s. Control
Tools: Gantt Chart, Network Diagram, Radar Chart, The PDCA cycle, Milestone Tracker Diagram and
Earned Value Management.
Unit-III: Techniques of TQM
Quantitative techniques: Failure Mode Effect Analysis (FMEA), Statistical Process Control (SPC),
Quality Function Deployment (QFD), Design of Experiments (DOE), Quality by Design and Monte Carlo
Technique (MCT). Qualitative techniques: Benchmarking, The Balanced Scorecard, Sales and Operations
Planning, Kanban and Activity Based Costing (ABC). Taguchi methods: Quality loss function, Orthogonal
arrays, Signal-to-Noise ratio: Nominal-the best, Target-the-best, Smaller -the-best, Larger-the-best.
Parameter Design, Tolerance design.
Unit-IV: Six Sigma and its Implementation
The concept of Six Sigma, Objectives of Six Sigma, The framework of Six Sigma programme, Six Sigma
Organization: roles and responsibilities, Six Sigma problem solving approach: The DMAIC model, Six
Sigma Metrics: Cost of poor quality, Defects per million opportunities and First pass yield. Benefits and
costs of Six Sigma.
Unit-V: TQM in Various Sectors
Implementation of TQM in Manufacturing Sector- Automobile and Pharmaceuticals

TQM in Service Organization: Framework for improving service quality, Model to Develop to measure
service quality programs. TQM in Health-care services, Hotels and financial services- Banks, Investment
company and Mutual Funds. Role of TQM in IT Sector.
Suggested Books:
1. Dale H. Besterfield, Carlo Besterfield- Michna, Glen H Besterfield and Mary Besterfield “ Total Quality
Management”, 2018, Pearson Education
2. K. Shridhara Bhat “Total Quality Management” Himalaya Publishing House, 2010,First Edition.
3. D.R.Kiran, “Total Quality Management”, Key Concepts and case studies, 2017,Elsevier, BS Publications
4. Poornima M. Charantimath, “Total Quality Management”, 2022, Pearson Education (PMC)
5. Ramaswamy, S., “Total Quality Management”,2017, McGraw Hill Education.
6. “The Six Sigma Instructor Guide”, Green belt Training made easy, 2008, 2nd Ed. Macmillan
7. R.P. Mohanty & R.R. Lakhe, “ TQM in the Service Sector” Jaico Books.2016.
PaperCode–MB304–S - I
Discipline Specific Elective
DATA BASE MANAGEMENT SYSTEMS
Course Objectives:
1. The objective of the course is to present an introduction to database management

systems, with an emphasis on how to organize, maintain and retrieve - efficiently, and
effectively - information from a DBMS.
2. To explain basic database concepts, applications, data models, schemas and instances.
3. Describe the basics of SQL and construct queries using SQL.
4. Use the basics of SQL and construct queries using SQL in database creation and
interaction.
5. Analyze and Select storage and recovery techniques of database system.
Course Outcomes:
1. Apply the basic concepts of Database Systems and Applications

2. Design a commercial relational database system (Oracle, MySQL) by writing SQL
using the system.
3. Appraise Database design and to familiarize issues of concurrency control and
transaction management in DBMS
4. Develop an understanding Database recovery Authentication, Authorization and
access control.
5. Assess and appraise SQL concepts and its applications
Unit-1: Database System Architecture and Data Models
Data Abstraction, Data Independence, Data Definition Language (DDL), Data Manipulation
Language (DML), Entity-relationship model, network model, relational and object oriented
data models, integrity constraints, data manipulation operations.
Unit-2: Relational Query Languages and Relational Database Design
Relational algebra, Tuple and domain relational calculus, SQL3, DDL and DML constructs,
Open source and Commercial DBMS - MYSQL, ORACLE, DB2, SQL server.
Unit-3: Query Processing and Optimization and Storage Strategies
Evaluation of relational algebra expressions, Query equivalence, Join strategies, Query

optimization algorithms, Indices, B-trees, hashing.
Unit-4: Transaction Processing and Database Security
Concurrency control, ACID property, Serializability of scheduling, Locking and timestamp

based schedulers, Multi-version and optimistic Concurrency Control schemes, Database
recovery Authentication, Authorization and access control.
Unit-5: SQL and PL/SQL Concepts
Basics of SQL, DDL,DML,DCL, structure – creation, alteration, defining constraints –

Primary key, foreign key, unique, not null, check, IN operator, aggregate functions, Built-in
functions –numeric, date, string functions, set operations, sub-queries, correlated sub-queries,
join, Exist, Any, All , view and its types., transaction control commands
Suggested Books:
1. “Database System Concepts”, 6th Edition by Abraham Silberschatz, Henry F. Korth, S.

Sudarshan, McGraw-Hill.
2. “Fundamentals of Database Systems”, 7th Edition by R. Elmasri and S. Navathe, Pearson
3. “An introduction to Database Systems”, C J Date, Pearson.
4. “Modern Database Management”, Hoffer, Ramesh, Topi, Pearson.
5. “Principles of Database and Knowledge – Base Systems”, Vol 1 by J. D. Ullman,
Computer Science Press.
PAPER CODE – MB 304 –S-I

Course: DATABASE MANAGEMENT SYSTEMS - Practical Syllabus
Note: Student is required to submit a document showing the database as per their questions
Experiment 1: Student should decide on a case study and formulate the problem statement.
Experiment 2: Conceptual Designing using ER Diagrams (Identifying entities, attributes,
keys and relationships between entities, cardinalities, generalization, specialization etc.)
Experiment 3: Converting ER Model to Relational Model (Represent entities and
relationships in Tabular form, Represent attributes as columns, identifying keys) tables
created from ER Model.
Experiment 4: Normalization -To remove the redundancies and anomalies in the above
relational tables, Normalize up to Third Normal Form
Experiment 5: Creation of Tables using SQL- Overview of using SQL tool, Data types in
SQL, Creating Tables (along with Primary and Foreign keys), Altering Tables and Dropping
Tables
Experiment 6: Practicing DML commands- Insert, Select, Update, Delete
Experiment 7: Practicing Queries using ANY, ALL, IN, EXISTS, NOT EXISTS, UNION,
INTERSECT, CONSTRAINTS
Experiment 8: Practicing Sub queries (Nested, Correlated) and Joins (Inner, Outer and
Equip).
Experiment 9: Practice Queries using COUNT, SUM, AVG, MAX, MIN, GROUP BY,
HAVING, VIEWS Creation and Dropping.
Experiment 10: Practicing on Triggers - creation of trigger, Insertion using trigger, Deletion
using trigger, Updating using trigger
Experiment 11: Procedures- Creation of Stored Procedures, Execution of Procedure, and
Modification of Procedure.
Experiment 12: Cursors- Declaring Cursor, Opening Cursor, Fetching the data, closing the
cursor
Experiment 13: Creating forms and working with different objects, Graphics and reports.
Experiment 14: To create a table, alter and drop table.
Experiment 15: To perform select, update, insert and delete operation in a table.
Experiment 16: To make use of different clauses viz where, group by, having, order by,
union, intersection, set difference.
Experiment 17: To study different constraints. [SQL FUNCTION]
Experiment 18: To use oracle function viz aggregate, numeric, conversion, string function.
Experiment 19: To understand use and working with joins.
Experiment 20: To understand use and working of sub-queries.
Paper Code–MB304–S - I I
Course: BUSINESS ANALYTICS
Course Objectives:
1. The objective is to provide knowledge of data science
2. To provide basic statistical tools
3. State the importance of data in current business scenario
4. To develop contingent business models for better analysis
5. Demonstrate ability to Interpret data using R program
Course Outcomes:
1. Describe data as a tool for business analysis
2. Apply data visualization techniques for businesses
3. Evaluate Micro metrics to identify data gaps
4. Design business models that help in better decision making
5. Develop, manage and manipulate data Using R program
Unit – I: Introduction to Business Analytics
Definition of Business Analytics, Categories of Business Analytical methods and models,

Business Analytics in practice, Big Data - Overview of using Data, Types of Data- Business
decision modeling.
Unit – II: Descriptive Analytics
Overview of Description Statistics (Central Tendency, Variability), Data Visualization -

Definition, Visualization Techniques – Tables, Cross Tabulations, charts, Data Dashboards using
Advanced Ms-Excel or SPSS.
Unit – III: Predictive Analytics
Trend Lines, Regression Analysis – Linear & Multiple, Predictive modeling, forecasting
Techniques, Data Mining - Definition, Approaches in Data Mining- Data Exploration &
Reduction, Data mining and business intelligence, Data mining for business Classification,
Association, Cause Effect Modeling.
Unit – IV: Prescriptive Analytics
Overview of Linear Optimization, Non Linear Programming Integer Optimization, Cutting Plane
algorithm and other methods, Decision Analysis – Risk and uncertainty methods - Text analytics
Web analytics.
Unit – V: Programming Using R
R Environment, R packages, Reading and Writing data in R, R functions, Control Statements,

Frames and Subsets, Managing and Manipulating data in R.
Suggested Books
1. Camm, Cochran, Fry, Ohlmann, Anderson, Sweeney, Williams - Essentials of Business

Analytics, Cengage Learning.
2. James Evans, Business Analytics, Pearson, Second Edition, 2017.
3. Albright Winston, Business Analytics - Data Analysis - Data Analysis and Decision
Making, Cengage Learning, Reprint 2016.
4. Sahil Raj, Business Analytics, Cengage Learning.
5. Jank Wolfgang, “Business Analytics for Managers”, Springer
6. Prema Alla, Introduction to Data Science Using R, BS Publications
7. Sharaff Aakanksha, Data Science and Its Applications, Taylor & Francis
Paper Code – MB 305

CASE STUDY
A Case study is a detailed analysis of a person or group or a unit such as corporate division
that stresses factors contributing to its success or failure. It is a rich method for investigating
and researching a single case. The research questions that can be investigated by case studies
include outcome questions, theory-building, pragmatic and experiential or narrative
questions.
Faculty must choose Case Study for students. They must teach them the methodology of
solving Case Study.
For evaluating a case presentation/ discussion, the following steps shall be followed:
1. The participants should ensure that they have enough detail to help present an
overall assessment as well as a few strengths and weaknesses, with specific examples
of each category.
2. The evaluator should observe the reaction to the opening question and check if the
choice is a good one to set a base for further discussion.
3. Note down the participant responses as Initiator, Builder, Challenger and
Summarizer, etc.
4. Examine the connection across transaction blocks and assess how the overall
learning objective is being addressed.
5. Check if the closure is appropriately done and the participants have come up with
a decision sheet and involvement sheet.
6. Comment on the students’ preparation and level of engagement at different points
in the discussion.
7. Scrutinize the presentation for an overall assessment on the areas to be
appreciated, areas of concern, actionable recommendations.
Paper Code MB 306

RESEARCH DESIGN
A Research Design seminar presentation to be made by the student on the topic chosen for
Project Work. A synopsis must be submitted to the college.
The Research Design Seminar will consist of
1. Title of the Project.

2. Statement of the problem
3. Introduction
4. Aims and objectives
5. Hypotheses (if any)
6. Research Methodology
a. Nature of the study
b. Scope of the study
c. Data Collection methods
d. Tools for analysis
e. Chapterization (Name of the chapters)
Paper Code MB 307

PROGRESS SEMINAR
Students must present their Progress of Research Seminar showing the extent of work done
on the Project chosen. A write up on the Progress Work must be submitted to the college.
University with potential for

Excellence(Accredited by NAAC A+
Grade) Category Graded Autonomy
by UGC
IV -SEMESTER
MASTER OF BUSINESS ADMINISTRATION

MBA Year-II Semester–IV
HPW Max Marks

Course Code Course Title Nature Credits (Th+Tu+P) (CCE+ESE)
Business Policy and Strategy

MB401 Core 4 4Th + 1 Tu 40+60
Logistics and Supply Chain
MB402 Management Core 4 4Th + 1 Tu 40+60
MB403 Business Intelligence Core 4 3Th + 2P 40+40 +20P

Finance
MB404-F-III Financial Risk Management Elective 5 4Th + 1 Tu 40+60
MB404-F-IV International Finance Elective 5 4Th + 1 Tu 40+60
Marketing
MB404-M-III Buyer Behaviour Elective 5 4Th + 1 Tu 40+60
MB-404-M-IV Services and Digital
Marketing Elective 5 4 Th + Tu 40+60
Human Resources
MB404-HR-III Leadership and Change Elective 5 4 Th + 1Tu 40+60
Management
MB404-HR-IV Performance Management Elective 5 4 Th + 1 Tu 40+60
Entrepreneurship
MB404-E-III Technology for Elective 5 4 Th + 1 Tu 40+60
Entrepreneurs
MB404-E-IV Social Entrepreneurship Elective 5 4 Th + 1 Tu 40+60
Systems with Business
Analytics
MB404-S-III Data Visualization Elective 5 3 Th + 2 P 40+40+20P
MB404-S-IV Data Mining for Business Elective 5 4 Th +1 TU 40 + 60
Dissertation
MB405 1 25
Final Presentation
MB406 2 50
Viva Voce during Final
MB407 1 25
Presentation
Semester Credits 26 600
Total Credits at the end of IV Semester 102 2400

SEMESTER-IV
PAPER CODE-MB 401
Course: BUSINESS POLICY AND STRATEGY
Course Objectives:
I. To impart key strategic business skills to the learners
2. To make the student learns about business environment
3. Toexposethestudenttowardsvariouspracticalapproachesofstrategyformulation
4. To provide Industry analysis to the learners
5. To build understanding of the nature of dynamics of strategy implementation process
Course Outcomes:
I. The students develops higher level skills in strategic business areas
2. The student outlook changes towards business environment
3. They are exposed to practical problems of strategy formulation
4. The students attains the knowledge about Industry and market
5. The students critically analyze the internal and external environment of business
Unit-I: Introduction to Strategic Management
Business Definitions, Business Objectives, Types of Businesses, Strategic Planning, Planning

Process, decision making, Strategy definition, Establishing Corporate direction, Vision, Mission
And Object ives – Strategic Intent – Strategic Management & Process, A Model of Strategy and
And Elements used in strategic positioning – Strategic choice and Strategic action.
Unit-II: Environmental Appraisal

Environmental scanning, Introduction, Demographic, Social and Cultural environment,
Technological environment, Economic Environment, Political environment, Natural
Environment and Industry analysis, Portfolio Analysis, BCG, GE and Add Little Models
For understanding Competitive position, S W O T Analysis, Porter’s Competitive
Advantage, Value chain Analysis – Core Competencies and Capability building Strategies.
Unit-III: Strategy Formulation

Business Strategies: Business Level Strategy, Strategy formulation, Situation Analysis,
Growth Strategies, Offensive strategies, Defensive strategies, Generic Strategies, Industry
Life Cycle Analysis, Emerging Industries, Maturing Industry, Fragmented Industry, Strategy
For Leaders, Challengers, Followers and Niches – Managing Business Crisis.
Unit-IV: Alternative Strategies

Strategy analysis and Choices, Strategy Alternatives, Corporate level international
strategy, Creating Value through Intensive Growth strategies, Integration Strategies,
Diversification Strategies, Mergers & Acquisitions – Strategice Alliances –
Outsourcing Strategies, Types of Outsourcing, Benefits, Growth and Drivers of
Outsourcing, Managing Strategic Change, Approaches to Organizational Structure,
Matching Structure and Strategy with the use of 7s.
Unit –V: Strategy Implementation and Control

Strategy Implementation: Strategies Evaluation and Control, Social responsibilities
of Business, Business Ethics, Corporate Governance, Good Corporate Citizenship,
Understanding Environmental Change and Instilling Corporate Culture for
Promoting S M A R T approach, Re-Designing Organizational Structures and
Controls – Corporate Failures, Mechanism for Strategy control and Evaluation,
Types of Strategic Controls – Social and Ethical responsibilities of Corporate
Organizations.
Suggested Books:
1. Arthur A Thomson Jr, Sitricland “Strategic Management concepts and cases

“TATA Mc Graw Hill Company Ltd. Second reprint 2010, New Delhi.
2. Gerry Johnson, Kevan Scholes, Richard Whittington, “Exploring Corporate
Strategy”Pearson Education Ltd. United Kingdom Second Edition 2009.
3. P. Subbarao “Business Policy and Strategic Management” Himalaya Publishing
House, Revised Edition 2017.
4. Upendra Kachru “ Strategic Management” 2008 Concepts and Cases” 2005,
EXCEL BOOKS New Delhi.
5. R.M. Srivastava “Management Policy and Strategic Management – Concepts,
Skills and Practices “ 2014 revised edition, H P H, Hyderabad.
SEMESTER-IV
PAPER CODE-MB 402
Course: LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Course objectives:
1. To understand the fundamental operations of logistics and supply chain management.

2. To apply the knowledge and principles of management of cross functional areas for effective
Logistics and supply chain management.
3. Define the strategic issues and multi-level linkages in logistics management.
4. Explain the role and importance of transportation in logistics
5. Determine the warehouse and distribution center operations
Course Outcomes:
1. Demonstrate a holistic understanding of logistics and supply chain management and the role of
Logistics management in SCM
2. Assess the basic drivers that lead to the performance of LSM in effective manner.
3. Evaluate the role of Information Technology and recent trends in making supply
chains more efficient.
4. Tabulate the advantages and disadvantages of various modes of transportation
5. Design warehouse operations for a supply chain
Unit-I: Logistics Management-Introduction
Introduction to logistics, meaning of logistics management, objectives, Evolution of logistics

management, concept, functions of logistics management, Role of logistics in supply chain
management, difference between logistics and supply chain management, 3PL,4PL
Unit-II: Importance of Logistics Management
Inbound and outbound logistics, Integrated logistics management, Reverse logistics, Logistics
planning and strategy, Role and importance of transportation in logistics, Transportation formats,
Factors influencing their choice.
Unit III: Supply Chain Management
Concept, Objectives and Functions of SCM, Evolution of supply chain with respect to its origin,
Conceptual framework, Supply chain strategy and structure, Steps in supply chain management,
Drivers enhancing effectiveness of supply chains, Value chain, Value delivery systems
Unit-IV: Managing supply chains
Bull-Whip Effect, Measures of supply chain performance, Warehousing-Types of warehousing,

Warehousing operations, Warehouse Management Systems, Role of Distribution Centers,
Supplier integration- Forward integration, Backward integration, Diversification, Global supply
chains
Unit-V: Recent trends in SCM
Role of IT in SCM, Lean Supply Chains, Digital supply Chains, Green Supply Chains, Circular
Supply Chains, Agile Supply Chains, FMS, RFID, Bar coding, Trends in supply chain
management
Suggested Readings:
1. Shah. J, "Supply Chain Management", 2009, 1st Edition, Pearson Education

2. Shridhara Bhat, K “Logistics and Supply Chain Management”, 2017, Himalaya Publishing
House.
3. Crandall, Richard E & others, "Principles o Supply Chain Management", 2010, CRC Press.
4.Mohanty, R P and Deshmukh S.G, "Essentials of Supply Chain Management", 2009, 1st Ed
Jaico,
5. Chandrasekaran. N, "Supply Chain Management process, system and practice", 2010,
Oxford,1stEd.
6. Altekar, V. Rahul, "Supply Chain Management", PHI, 2005
7. Leenders, Michiel R and others, "Purchasing and Supply Chain Management", 2010, TMH.
8. Coyle, J.J., Bardi E.J. Etc., "A Logistics Approach to Supply Chain Management", 2009
Cengage,
9. Ling Li, "Supply Chain Management: Concepts, Techniques and Practices", 2009, 1st Ed
Cambridge.
10. Kachru Upendra, "Exploring the Supply Chain Theory and Practice", 2009, Excel books.
SEMESTER-IV
PAPER CODE -MB 403
Course: BUSINES INTELLIGENCE
Course Objectives:
1. To provide an understanding of business intelligence and related concepts

2. To understand the importance data warehousing and Data Mining in the context of
technological advancements in data base management
3. To introduce various concepts like Business Performance Management, Business
Analytics and Data Visualization and their utility
4. Identify concepts of data mining and its advantages
5. Analyze key indicators for business performance measurement
Course Outcomes:
1. Describe the importance of BI as good decision support system in an organization

2. Relate the learner to get a holistic perspective of BI tools
3. Assess theoretical framework for the understanding of data warehousing and data mining
4. Demonstrate a complete understanding of BPM architecture
5. Design and implement critical success factors for business intelligence
Unit-I: Introduction to Business Intelligence (BI)
Definition, History and Evolution, Styles of Business Intelligence, Benefits of Business

Intelligence, Real-time Business Intelligence, Business Intelligence Value chain, Architecture
of Business Intelligence.
Unit-II: Data warehousing and Data mining
Date Warehousing (DWH): - Definition, Characteristics, types,-Date warehousing frame work,

Data Warehousing architecture, Alternative architectures, Data ware housing integration, Data
ware housing- Development approaches, Real time data warehousing.
Data Mining: - Definition, Characteristics, Benefits, Data mining functions, Data mining
applications, Data mining techniques and tools. Text mining, Web mining.
Unit III: Business Performance Measurement (BPM)

Definition, BPM v/s BI, Summary of BPM Process, Performance measurement, BPM
methodologies, BPM architecture and applications, Performance dash boards.
Unit-IV: Business Analytics and Data Visualization

Business Analytics-Definitions, Tools and techniques of BA, Advanced business analytics
Business Analytics and Web usage, Benefits and success factors of Business Analytics.
Data Visualization: Definition, New direction in Data Visualization, GIS, GIS v/s GPS
Unit-V: Business Intelligence implementation and emerging trends

Implementing Business Intelligence-Implementation Factors, Critical success factors of
Business implementation, Managerial issues related to BI implementation, Business
Intelligence and integration -Types, Need, and Levels of Business Intelligence integration.
Emerging trends in Business Intelligence implementation, Social networks and Business
Intelligence, Collaborative decision making, Reality mining.
Suggested Readings:
1. Business Intelligence-A Managerial Approach, Turban, Sharada, Delen, King- Pearson -

Second Edition-2014.
2. Decision Support and Business Intelligence Systems -Turban, Aaronson, Liang,
Sharada- Pearson, and latest Edition.
3. Successful Business Intelligence, Cindi Howson, McGraw Hill Education-Indian
Edition.
4. Business Intelligence- A hands on approach by N. Rajeshwari, 1 st Edition, PHI
5. Ramesh Sharda, Turban E, Business Intelligence and analytics, 10 th Edition, Pearson
Books
6. Bernard Marr, “Data strategy” Kogan Page publishing
7. Anoop V K Kumar, “Business Intelligence demystified” 1st edition 2022, BPB
publications
8. Jarke M, Fundamentals of Data Warehousing, 2 nd edition Springer India publication
9. Paulraj Ponniah, Data warehousing fundamentals for IT professionals, 2 nd edition , John
Wiley books
10. Lather A S, Anil K Saini “Business Intelligence and data warehousing” 2018, Narosa
publication
SEMESTER-IV
PAPER CODE -MB 403
Business Intelligence Lab Syllabus
The business Intelligence lab will cover the following syllabus

 Introduction to Business Intelligence tools: Tableau and Power BI
 Creating interactive dashboards and reports
 Data storytelling and communicating insights effectively
 Developing a comprehensive BA solution for a real-world business
problem
Suggested Readings:
1. Ramesh Sharda, Dursur Delen, “ Business Intelligence and Analytics”
Pearson Education
2. Prasad R.N., Seema Acharya, “ Fundamentals of Business Analytics” Wiley
3. Albright, Winston, “ Business Analytics – Data Analytics and Decision
Making” Cengage Learning
SEMESTER-IV
PAPER CODE - MB 404-S-III
Course: DATA VISUALIZATION
Course Objectives:
1. To enable students to understand the concepts related to data visualization.
2. To understand the tools and techniques of Data Visualization, dashboards.
3. To enable a practical understanding of Visualization with Power BI.
4. Understand the concepts of dashboards in data visualization
5. Summarize the aspects of Microsoft power BI
Course Outcomes:
1. Assess the importance of Data -Visualization for Decision- making.
2. Indentify practical experience of Data Visualization on Microsoft Power BI.
3. Analyze the tools and techniques of data visualization
4. Design data visualization dashboards
5. Formulate methods to organize and monitor data visualization dashboards
Unit - I: Introduction to data and information visualization
Definition and why we visualize data, How we visualize data, A brief history of Data Visualization,
Types of data - categorical, ordinal and quantitative data. Visual analytics concepts.
Unit - II: Data Visualization tools and techniques
Data Visualization tools , Multidimensional Data Visualization tools, Column and Bar graphs, Charts,
Line graphs, Scatter plots, Pie graph, Hierarchical and Landscape Data Visualization tools, Maps, Tree
graph.
Unit - III: Data Visualization -Dashboard Basics
Definition- Performance of dashboard, Types of dashboards- Operational, Tactical and Strategic.

Dashboard design, Business activity monitoring through Dashboards, Common pitfalls of dashboard
design. Organizing data for dashboards
Unit - IV: Introduction to Power BI
Power BI, Concepts-Parts of Power BI Desktop , Major Building Blocks of Power BI, Data Sets, Shared
data sets, Reports, Dashboards - Types of Visualizations, Area charts, Bar and Column charts, Donut
charts, Gauge charts, KPI’s, Line charts, Maps, Matrix, Q&A Visual, Tree maps, Waterfall charts.
Unit - V: Microsoft Power BI and Other features
Getting Data Source-Excel as a source, SQL as source, Web as a source, Creating and interacting with
Dashboards, Sharing dashboards -Power Query editor for querying data and Report server for reports.
Suggested Readings:
1. Dick Kusleika “Data Visualization with Excel dashboards and reports”, 2021, Wiley.
2. Ramesh Sharada, Dursun Delen, Efraim Turban,”Business Intelligence”, A managerial perspective
on analytics Pearson.
3. Stephanie P.H,”Effective Data Visualization: Right chart for sight data” Evergreen 2019.
4. Tom Soukup, Ian Davidson,”Visual Data Mining -Techniques and tools for Data Visualization and
Mining”, Wiley Publishing.
5. Wayne W Eckerson, ”Performance Dashboards-Measuring, monitoring and managing your
business” Wiley &Sons, Inc.
6. Mitchell Pearson, Manuel Quintana,”Microsoft Power BI quick start guide: Packt Publishing, 2018.
7. Alberto Ferrari, Marco Russo,”Introducing Microsoft Power BI- Microsoft Press, 2016,
Microsoft Corporation.
Semester-IV
PAPERCODE-404-S-III
Course: Data Visualization
Practical Syllabus
Getting Started with Power BI – Understanding the parts of Desktop Power BI.
Getting access to Data Sources from Power BI.
Exploring Data sets.
Creating simple visualizations-Creating Map Visualizations, Using Combination Charts,
Using Table, Modify Colors in Charts, Adding Shapes, Images and Text box.
Creation, Sharing of Dashboards
Creation, Styling and Sharing of Reports
Using Excel Data (integrating excel data with Power BI)
SEMESTER-IV
PAPER CODE - MB 404-S-IV
Course: DATA MINING FOR BUSINESS
Course Objectives:
1. To familiarize students with concepts related to data mining.
2. To understand the various tasks in data mining
3. To give a holistic application of data mining
4. Describe clustering of data mining
5. Explain web mining techniques
Course Outcomes:
1. Assess the role of data mining in business and decision-making process.
2. Analyze practical overview of data mining
3. Design and formulate latest concepts in data mining
4. Compose prediction analysis techniques
5. Sketch various web mining techniques
Unit - I: Introduction to data mining
Definition- Data mining and knowledge discovery- Motivating challenges in data mining -Origins of data
mining - Data mining tasks.
Unit - II: Data pre-processing
Data summarization- Data cleaning- Data integration and transformation- Data reduction- Data
discretization and concept hierarchy generation- Feature extraction-feature transformation.
Unit - III: Association, Classification and Clustering
Association: Definition, Market-Basket Analysis, Naive Algorithm, Aprori Algorithm, Software for
association rule mining.
Classification and prediction: Decision tree, Bayesian classification, Rule-base classification, Prediction -
Linear regression.
Clustering: Basic issues in clustering, partitioning methods clustering analysis software.
Unit - IV: Web Mining and Other Mining
Web mining- introduction- Web content mining, Web usage Mining, Web structure mining- Spatial data
mining- Text mining, Multimedia mining.
Unit - V: Data mining applications

Application strength of data mining- Data mining for banking and financial data analysis- Data mining in
insurance-data mining in biological data analysis- Social media marketing- CRM- Tourism industry-
agriculture sector
Suggested Readings:
1. Introduction To Data Mining - Pang-Ning Tan, Michael Pang, Vipin Kumar - Education -2018.
2. Data Mining Concepts and Techniques- J. Han, M. Kamber- Morgan Kaufmann.
3. Introduction to Data Mining- ChaitanyaP. Agrawal, Meena Agrawal. Pearson
4. Data Mining: Concepts, Models, Methods and Algorithms- M. Kantardzic- John Wiley & Sons Inc.
5. Data Mining: Introductory and Advanced Topics - M. Dunham- Pearson Education.
6. Data mining Techniques and application – An introduction, Hongbo Du, Cengage Learning
7. Data Mining: Techniques And Trends, N. P. Gopalan, B. Sivaselvan , Prentice-Hall of India Pvt.Ltd
8. Khushboo Saxena, Sandeep Saxena, Akash Saxena, ”Data Mining and Warehousing “, BPB
Publications
9. G. K. Gupta “Introduction To Data Mining With Case Studies”, PHI Learning
10. Jain Pei, Jiawei Han, Micheline Kamber,”Data Mining: Concepts and Techniques” Elsevier
Science
Semester-IV
PAPER CODE - MB 405
DISSERTATION
A dissertation has to be prepared and submitted at the end of the IV semester. This carries one
credit. A broad outline for the dissertation is as follows
1. Introduction
2. Review of Literature
3. Research Methodology
4. Data analysis and findings
5. Conclusions, Suggestions and Recommendations
6. Annexure (Bibliography / References / Questionnaire)
Semester-IV
PAPER CODE - MB 406
FINAL PRESENTATION
A final presentation of the research / project work carrying two credits (50 marks) is compulsory.
This will be at the end of semester IV
Semester-IV
PAPER CODE- MB 407
VIVA VOCE DURING FINAL PRESENTATION
The viva voce during final presentation will carry one credit and cover various aspects of the
research project and also topics covered in the program curriculum. It will be a comprehensive
viva voce.

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25

University with potential for

MBA Year-II Semester–III

HPW Max Marks

MB303 Total Quality Management Core 4 4Th + 1 Tu 40+60

Systems with Business

Semester Credits 26 600

Total Credits at the end of III Semester 76 1800

 HPW – Hours Per Week

UNIT-I: Introduction to Production and Operations Management

UNIT-II: Operations Planning

UNIT-III: Designing and Managing Operational systems

UNIT-IV: Productivity, Quality and Maintenance Management

Productivity, importance, measurement of productivity, tools to increase productivity, factors affecting

UNIT-V: Inventory Control and Stores Management

1. To understand the fundamentals of e-commerce and its impact on global business.

Unit 1: Introduction to e-Global Business

Unit 2: E-Global Business Models

Unit 3: Managing E-Global Business Operations

Unit 4: E-Global Business Strategies

Unit 5: Emerging Trends in E-Global Business

5. "e-Business: The Indian Scenario" by Ravi Kalakota and Marcia Robinson

1. Orienting the students towards the importance of quality as a management tool

Unit-I: TQM- History and Evolution

Unit - II: Tools of TQM

Unit-III: Techniques of TQM

Unit-IV: Six Sigma and its Implementation

Unit-V: TQM in Various Sectors

Implementation of TQM in Manufacturing Sector- Automobile and Pharmaceuticals

1. The objective of the course is to present an introduction to database management

1. Apply the basic concepts of Database Systems and Applications

Unit-1: Database System Architecture and Data Models

Unit-2: Relational Query Languages and Relational Database Design

Unit-3: Query Processing and Optimization and Storage Strategies

Evaluation of relational algebra expressions, Query equivalence, Join strategies, Query

Unit-4: Transaction Processing and Database Security

Concurrency control, ACID property, Serializability of scheduling, Locking and timestamp

Unit-5: SQL and PL/SQL Concepts

Basics of SQL, DDL,DML,DCL, structure – creation, alteration, defining constraints –

1. “Database System Concepts”, 6th Edition by Abraham Silberschatz, Henry F. Korth, S.

PAPER CODE – MB 304 –S-I

Unit – I: Introduction to Business Analytics

Definition of Business Analytics, Categories of Business Analytical methods and models,

Overview of Description Statistics (Central Tendency, Variability), Data Visualization -

Unit – V: Programming Using R

R Environment, R packages, Reading and Writing data in R, R functions, Control Statements,

1. Camm, Cochran, Fry, Ohlmann, Anderson, Sweeney, Williams - Essentials of Business

Paper Code – MB 305

Paper Code MB 306

The Research Design Seminar will consist of

1. Title of the Project.

Paper Code MB 307

University with potential for

MASTER OF BUSINESS ADMINISTRATION

HPW Max Marks

Business Policy and Strategy

MB403 Business Intelligence Core 4 3Th + 2P 40+40 +20P

Semester Credits 26 600

Total Credits at the end of IV Semester 102 2400

Unit-I: Introduction to Strategic Management