Ayushi Project Report
Ayushi Project Report
Ayushi Project Report
On
“Study on Recruitment Process adopted by HELEUM Pvt. Ltd.”
By
“Ayushi Mishra”
“2200520700016”
Submitted at
STUDENT DECLARATION
bonafide record of work done by me under the guidance of Dr. Raji. This report
has not previously formed the basis for the award of any degree, diploma, or
Date:
Place: Lucknow
This is to certify that, Mis. Ayushi Mishra second semester student of Master of
Business Administration, Institute of Engineering & Technology, Sitapur Road,
Lucknow has completed the project report entitled “HUMAN RESOURCES
MANAGEMENT AND RECRUITMENT STRATEGIES” in partial fulfilment of the
Date:
Place: Lucknow
Dr Durgawati Kushwaha
Co-Convener
Department of Business Administration
Institute of Engineering & Technology Lucknow
This is to certify that Ms. Ayushi Mishra Second semester student of Master of
Business Administration, Institute of Engineering & Technology, Sitapur Road,
Lucknow has completed the project report entitled “HUMAN RESOURCES
MANAGEMENT AND RECRUITMENT STRATEGIES” towards partial fulfilment
Date:
Place: Lucknow
DR. Raji
PREFACE
All students learn theoretical subjects in their classroom, but as we are the management
students apart from theoretical studies, we need to get a deeper insight into the practical aspects
of those theories by working as a part of organization during our summer training. Training is
a period in which a student can apply his theoretical knowledge in practical field. So, this
training has high importance as to know how both the aspects are applied together. The training
session helps to get details about the working process in the organization. It has helped me to
know about the organizational management and discipline, which has its own importance. The
training is going to be a lifelong experience. This Project Report has been completed in Partial
I take this opportunity to express our gratitude to the Department of Business Administration,
IET Lucknow for this project and being the institution for pursuing the degree of MBA. I would
like to thank everyone who helped me in completing this project successfully. First of all, I
for his constant encouragement and invaluable advice in every aspect of my academic life and
Co Convener Dr.Durgawati Kushwaha, and my faculty guide Dr. Raji who has been a
constant source of inspiration and guidance for me. She has been very generous with her time
and expertise, and has always encouraged me to pursue my interests and passions. I would also
like to acknowledge the support and assistance of my batchmates who have been very helpful
and friendly throughout the project. They have shared their knowledge, skills and resources
with me, and have made my work easier and more enjoyable. I also appreciate the cooperation
and participation of all the subjects who took part in this study. Their responses and opinions
have been very useful in analyzing the data and drawing conclusions. Finally, I would like to
thank my family, especially my parents, for their love, care and support that motivated me to
do my best.
Table of contents
Page
Chapters Content
No.
Chapter I 1.Introduction 1-19
5.2 Recommendations 54
5.3 Limitations 55
5.4 Conclusion 56
CHAPTER.I INTRODUCTION
1.1 OVERVIEW
technology tools into the classroom to create more engaging, inclusive and individualized
learning experiences.
Today’s classrooms have moved beyond the clunky desktop computers that were once the norm
and are now tech-infused with tablets, interactive online courses and even robots that can take
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WHAT IS EDTECH?
Edtech definition: Edtech, short for education technology, refers to the use of software and
The influx of edtech tools are changing classrooms in a variety of ways. For instance, edtech
robots, virtual reality lessons and gamified classroom activities make it easier for students to
stay engaged through fun forms of learning. And edtech IoT devices are hailed for their ability
to create digital classrooms for students, whether they’re physically in school, on the bus or at
home. Even machine learning and blockchain tools are assisting teachers with grading tests
The potential for scalable individualized learning has played an important role in the edtech
industry’s ascendance. The way we learn, how we interact with classmates and teachers, and
our overall enthusiasm for the same subjects is not a one-size-fits-all situation. Everyone learns
at their own pace and in their own style. Edtech tools make it easier for teachers to create
individualized lesson plans and learning experiences that foster a sense of inclusivity and boost
the learning capabilities of all students, no matter their age or learning abilities.
And it looks like technology in the classroom is here to stay. In a 2018 study, 86 percent of
eighth-grade teachers agreed that using technology to teach students is important. And 75
percent of the study’s teachers said technology use improved the academic performance of
students. For that reason, many would argue it’s vital to understand the benefits edtech brings
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Benefits of Edtech for Students
An influx of technology is opening up new avenues of learning for students of all ages, while
also promoting collaboration and inclusivity in the classroom. Here are five major ways edtech
Increased Collaboration
Cloud-enabled tools and tablets are fostering collaboration in the classroom. Tablets loaded
with learning games and online lessons give children the tools to solve problems together.
Meanwhile, cloud-based apps let students upload their homework and digitally converse with
one another about their thought processes and for any help they may need.
IoT devices are making it easier for students to have full access to the classroom in a digital
environment. Whether they’re at school, on the bus or at home, connected devices are giving
students Wi-Fi and cloud access to complete work at their own pace — and on their own
classroom.
Various apps also help students and teachers stay in communication in case students have
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“Flipping” the classroom
Edtech tools are flipping the traditional notion of classrooms and education. Traditionally,
students have to listen to lectures or read in class then work on projects and homework at home.
With video lectures and learning apps, students can now watch lessons at home at their own
pace, using class time to collaboratively work on projects as a group. This type of learning style
Edtech opens up opportunities for educators to craft personalized learning plans for each of
their students. This approach aims to customize learning based on a student’s strengths, skills
and interests.
Video content tools help students learn at their own pace and because students can pause and
rewind lectures, these videos can help students fully grasp lessons. With analytics, teachers can
see which students had trouble with certain lessons and offer further help on the subject.
Instead of relying on stress-inducing testing to measure academic success, educators are now
turning to apps that consistently measure overall aptitude. Constant measurements display
learning trends that teachers can use to craft specialized learning plans based on each student’s
strengths and weaknesses or, more importantly, find negative trends that can be proactively
Attention-Grabbing Lessons
Do you remember sitting in class, half-listening, half-day dreaming? Now, with a seemingly
infinite number of gadgets and outside influences vying for a student’s attention, it’s imperative
to craft lesson plans that are both gripping and educational. Edtech proponents say technology
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is the answer. Some of the more innovative examples of students using tech to boost classroom
participation include interacting with other classrooms around the world via video, having
students submit homework assignments as videos or podcasts and even gamifying problem-
solving.
Human resource management (HRM) is the practice of recruiting, hiring, deploying and
into effect and overseeing policies governing workers and the relationship of the organization
with its employees. The term human resources was first used in the early 1900s, and then more
widely in the 1960s, to describe the people who work for the organization, in aggregate.
this context, employees are sometimes referred to as human capital. As with other business
assets, the goal is to make effective use of employees, reducing risk and maximizing return on
investment (ROI).
The modern term human capital management (HCM) is often used by large and midsize
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The purpose of HRM practices is to manage the people within a workplace to achieve the
organization's mission and reinforce the corporate culture. When people management is done
effectively, HR managers can help recruit new employees who have the skills to further the
company's goals. HR professionals also aid in the training and professional development of
A company is only as good as its employees, making HRM a crucial part of maintaining or
improving the health of the business. Additionally, HR managers monitor the state of the job ..
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1.2 INDUSTRY PROFILE
EdTech is short for “education technology.” It uses computers, computer programs, and
The broad field of EdTech encompasses not only the hardware and software programs used in
what is commonly known as “remote learning,” “distance learning,” or “online education,” but
also theories of learning and increasing research into what are the most effective means of
EdTech’s been around longer than most people think. Computer-aided learning is simply a
natural development arising from improved technology. In the mid-twentieth century, schools
and training centres were already using available technology, such as copy machines and media
As early as the 1960s, educational institutions were conducting trials and experiments that
involved using computers to help teach students math and spelling. Online courses sprang up
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soon after the advent of internet connections, and it is estimated that by 2010, there were nearly
The United Kingdom’s Open University and Canada’s University of British Columbia were
early innovators in making online education interactive, enabling direct communication for
teaching and discussion between teachers and students, and between students and other
students.
The development of multimedia sources and better video conferencing computer programs
makes EdTech both more accessible and more effective. The industry now includes such
innovations as EdTech “robots” that students can use to take notes and blockchain tools that
different students learn at different paces and learn best in diverse ways.
For example, while some students learn information best from reading, others benefit more
from audio-visual presentations of information. EdTech offers students the flexibility to access
learning from the sources they find most helpful and effective.
A major benefit hailed by online learning students is that of being able to access teaching and
training at their own individual pace and time. The flexibility to access online learning at
whatever time is most convenient for the student makes education and ongoing professional
training much more available to all types of people, in all types of situations.
It is particularly helpful to people with a full-time job and, therefore, would find it extremely
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An obvious and substantial benefit of EdTech is the massive potential cost savings in education.
Online e-learning can be provided at a fraction of the cost of attending a major university or
The reduced cost of online learning makes obtaining a degree or additional professional
certification much more affordable for anyone interested in expanding their knowledge and
skills.
One Concern
While EdTech offers many obvious benefits, there is one major concern regarding its use for
young children. Many educational theorists, psychologists, and sociologists fear that students
learning solely online will suffer from a failure to develop social skills that come only from
For that reason, educators caution that parents of children using distance learning should be
careful to arrange regular social interactions with other children through several avenues, such
Of course, in the midst of the COVID-19 pandemic, virtually everyone is suffering from an
eLearning has been around for some decades. But several factors have led to the accelerated
adoption of e-learning across multiple levels of education and for upskilling purposes across
domains.
Today, consumers have greater access to affordable smart devices and internet data. The
automation, and gamification in education has also made the digital learning process more
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engaging. These shifts have triggered trends like micro-learning, the practice of learning in
As of 2023, India has established itself as the second largest eLearning market, with an
estimated market size of $6 billion, after the US. By 2025, it is expected to grow to $10 billion
by 2025. Currently, the K–12 education market is estimated to be worth $2.7 billion, followed
In this blog, we spotlight the top education solution providers in India and what makes their
1. Unacademy
This Bangalore-based Edtech is one of the top EdTech companies in India. Unacademy started
with a mind frame to disrupt how students train for competitive exams. It launched as a
Today, the Unacademy app boasts over 1 million video lessons across a wide range of over 60
plus cross-sector entrance tests such as CAT, pre-medical, UPSC, banking, CA, CAPF, UPSC,
and CLAT. Students can also follow tutors across subjects and learn from the comfort of their
smartphones.
2. UpGrad
Another EdTech transforming education in India is the UpGrad platform, which offers an
For instance, the platform caters to working professionals with virtual master’s programs in
domains ranging from management, Artificial Intelligence (AI), and Machine Learning (ML)
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UpGrad has also partnered with several national and international universities, enabling
students to spend some semesters on campus and abroad, thus saving on costs and earning a
legit university degree. Study destinations include the UK, the US, Australia, Canada, and
Germany.
The platform also offers short online programs for college students and a range of free courses.
3. Simplilearn
This platform started as a learning blog and eventually evolved into a full-scale digital learning
platform. Offering a wide range of certificate programs, the program aims to help professionals
and students build skills through an engaged process, emphasizing making learners job-ready.
The platform has partnered with several industry leaders to curate cutting-edge courses, which
comprise a mix of certificates and post-graduate programs. The platform has partnered with
4. TrainerCentral
This EdTech serves a unique model and purpose. TrainerCentral, owned by parent company
Zoho, is a platform that enables individuals, teachers, and trainers to turn their skills and
Instructors can create a website, update content, introduce certifications and assignments,
access course marketing support, and accept learners’ payments. It enables them to introduce
features such as in-built live classrooms with a chat functionality to increase engagement.
5. Udemy Founded in 2009, digital learning platforms like Udemy quickly discovered that
learners aspire to learn based on their schedules and commitments. So, it evolved into an
upskilling platform that offers over 220,000 online video courses in the areas of domains.
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These range from music, IT, and marketing, to personality development, lifestyle, and design.
Their technology boot camps are highly rated and popular. Another interesting trend is
6. WhiteHat Jr
With technology being the backbone of almost every career path today, coding knowledge is
highly valued in business and entrepreneurship. WhiteHat Jr offers courses to help nurture a
Six to 18-year-olds engagingly learn to code. However, the courses go beyond coding.
WhiteHat Jr also offers programs on Maths and music at various school levels.
7. edX
This platform established itself through partnerships with pedigree universities like Harvard
and MIT. It offers undergraduate, master’s, and certificate programs across almost every
possible domain- from nursing and data science to philosophy and languages like Spanish.
The programs are highly valued for their attention to pedagogy. The platform’s boot camps are
also popular.
8. iMarticus
This platform offers diverse programs designed to enable ambitious professionals to build the
skills and knowledge that can catapult them to the next level in their careers. The flexible
learning schedule and short-term duration of the programs allow professionals to take weekend
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Marticus has partnered with several corporations and educational institutes to deliver more
value to the programs. The mix of on-demand content, live instructor videos, and brief stints
9. Emeritus
This EdTech is another player in the professional program space but with a difference. Emeritus
has partnered with 55 top-tier universities in India, China, the US, Europe, and Latin America
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The universities include ISB, INSEAD, Harvard, MIT, Columbia, Cambridge, IIT, Wharton,
IIM, UC Berkeley, INCAE, NUS, and HKUST. Over 100 plus programs are facilitated in
multiple languages. Domains range from digital marketing, AL/ML, and design to sales,
Founded in 2007, this tech-powered education platform caters to K–12 students. Schools have
enhanced the quality of education through their signature modules, such as TeachNext,
Study guides and products are accessible to various school state boards, CBSE, and the ICSE
curriculum in multiple languages. Education is delivered via their state-of-the-art app through
Heleum is a company that operates at the national level but doesn’t have much higher position
in the market as compared to other players of the market. Heleum has a turnover of only 2 crore
a year and in the last financial year of 2022-2023 it has incurred a profit of only 3 cr.
So, in comparison with big players of the market it has no existence in the market and has no
The big players like Upgrad, unacademy, physicswallah etc. are a very large unicorns and they
have annual turnover of more than 1 billion and share almost 90 percent of the ed tech market.
So, the companies which operates at small scale doesnot impact or influence the market share
of these companies. And so is Heleum, it’s a small-scale startup which has a market share of
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1.3 COMPANY PROFILE
brilliant mentorship to the young budding minds looking for guidance and assistance is
deciding their career paths. It is a wide digital learning-platform which helps enhance the
technological and intellectual skills of an individual and help them grow to their full potential.
We believe in skills over knowledge and therefore, services provided by us would help the
learner a long way in the future and will assist them fairly well while making important career
decisions because these are the decisions which form the most crucial part of one’s life.
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OUR CURATED CURRICULUM
Our curriculum is designed in such a way that still can’t use electricity well.
A full-fledged learned and well-experienced team of professionals to provide guidance and one-to-
one mentorship to each student.
Refining of skills already present along with embodiment of new ones to help them make fit for the
jobs in any field they wish to take up.
1.Heleum has a total of 6069 competitors and it ranks 6,069th among them.
3.Overall, Heleum and its competitors have raised over $5.03B in funding across 498 funding
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4.There are 4 private unicorns, 12 public and 98 acquired companies in the entire competition
set.
Python Courses
Designing Courses
1. Adobe Photoshop
2. Adobe Indesign
3. Ux/Ui Designing
4. Motion Graphics
1. Fullstack Webdevelopment
2. Mean Stack Development
3. React
4. Javascript
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Hacking Courses
1. Ethical Hacking
2. Pentesting Android A
Strengths
3. Diversification
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Weakness
2. Small workforce.
Opportunities
1. Skilled workforce.
Threats
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CHAPTER.II LITERATURE REVIEW
2.1 REVIEW OF THE LITERATURE
Prepared by: Ahmed Al-Harerat Submitted to: Dr Rula Halaseh Abstract :The
purpose of this review is to review what came in some studies and articles that talk about the
topic of employment and selection during the time period between 2010 and 2020 in order to
study the modalities that are carried out in these two tasks in various organizations. The review
provided an explanation of both tasks, taking into account what came from the
recommendations in those studies. Finally, the researcher presented a brief summary about the
recruitment and selection process. Introduction The human resource management activities are
considered one of the most important activities that have an impact on companies and among
these activities we will review in our review these are related to recruitment and selection
activities to try to clarify these activities more and to stop the most important practices used in
recruitment processes and the selection to review through our review what came in many of
the research papers Documented and published in publishing magazines and websites. The
recruitment process aims to provide the best elements with excellent qualifications and
qualifications. The importance of the recruitment process to the Human Resources Department
is to prevent hiring the wrong person, who may cost the organization very much. Away from
the salaries and incentives offered, the process of employing an inappropriate and effective
component may cost larger losses based on the decisions and activities wrongly practiced.
Therefore, this process is one of the most important processes for managing human resources
Whereas, the selection process is the process that aims to select the best and most suitable
donor for the job. Taking into consideration the conditions necessary in this process and
adopting the principle of justice, equality and equal opportunities for all candidates, and that
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selection be made on the basis of merit and merit, and there must be a type of control when
selecting employees, as the right person is in the right place. Based on the foregoing,
recruitment and selection processes are among the most important topics that we need to study
and care about, and therefore I chose this topic because of its importance, trying to provide
information of its importance through my review of some of the studies published between
Recruitment Process Recruitment is the process of searching the candidates for employment
and stimulating them to apply for jobs in the organization(Biswas2012). Stonner, Freeman and
Gilbert (2000) stated that the purpose of recruitment is to provide a group of candidate that is
large enough to let managers select the employees they need. Recruitment according to Nzuve
(1997) refers to the discovery and development of the sources of required personnel so that
sufficient number of candidates will always be available for employment in the organization.
The purpose of recruitment is to seek out or explore, to evaluate, to induce and to obtain
commitment from the prospective employees so as to fill up positions required for successful
operation and organization. )Raghavi and Gopinathan 2013) define it as the process of creating
a group of qualified candidates for vacancies within organizations. In both professional and
applicants with the necessary qualifications and capabilities, and inform them of available job
opportunities. There are various methods of recruitment but for the sake of simplicity, they
have been categorized under two broad headings.) Neeraj Kumari 2013).
Internal Recruitment This is for those people who are already working in the organization; the
HR people publish the circular on notice board and online portal to invite the deserving
employees to participate in the interview via they can also upgrade their position level and avail
their career growth. In this case, employees refer their resume personally and sometimes by
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their internal communication portal. This process may not be followed in all companies and
organizations, for example in the study (Sintheya Rahman 2011). Some of the advantages of
internal hiring have been mentioned. We review what each of Stonner, Freeman and Gilbert
(2000) identified three advantages of an organization policy to recruit from within. First,
individuals recruited from within are already familiar with the organization and its members,
and this knowledge increases the likelihood that they will succeed. Secondly, a promotion from
within policy fosters loyalty and inspires greater effort among organization members. Finally,
it is usually less expensive to recruit or promote from within than to hire from outside the
organization. Certain disadvantages to internal recruitment were also recognized. It limits the
pool of available talent. In addition, it reduces the chance that fresh view points will enter the
organization, and it may encourage complacency among employees who assume seniority
graduate people this process is applicable, step by step selection and recruitment process is
shown (Bushra Bintey Mahbub 2020). Many vacancies are filled from outsiders. Even when
an company own.
candidates if transferred or promoted elsewhere in the company there comes a vacant position,
which should be filled externally. (Ayesha Yaseen 2015) The process below shows how groups
of candidates are created from different sources. It is impossible to gather all candidates from
a different category and experience using only one source. These sources have proven to be
very useful and effective for finding the right number of people who are able.
Preliminary Steps for Recruitment: There are some issues which are controlled by the
administration of the company during the recruitment process. These are given below: 1)
Operations about their vacancy position and thus the HR starts their activities. 2) Timing: The
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HR Operations department usually gets 60 days to recruit and select a candidate. This time is
not specified by the respective department in which a vacancy has been opened. Time period
perform the job is provided to the HR operation by the respective department to make the
4) Recruitment budget: Robi Axiata Ltd. allocates a fixed amount of recruitment budget every
year. Division wise this budget is allocated. 5) Sources of candidates: Robi Axiata Ltd. always
prefers recruiting online. They have their own website where applicants send their CV‟s.(
Sintheya Rahman 2011) . However, through my review of the overall studies that I have
researched, I found that there are deficiencies that may be taken into consideration for such
issues, but this ruling may not be correct, perhaps mentioning these issues was ignored because
they may be considered one of the axioms related to the recruitment process . While there was
consensus in the steps necessary to perform the recruitment process, but differences may be in
the nature of the work of each organization or company and in general, the steps used in the
recruitment process were as follows according to a study(G van der Waldt 2014). Common
sequential steps in the recruitment process: 1) Identify the need to recruit/determine whether a
vacancy exist 2) Update the job description, specification and profile 3) Determine the key
performance areas of the job/recruitment planning 4) Consult the recruitment policy and
Recruitment evaluation and control The organization’s decision on whether to adopt the
internal or external depends on many factors. Motivating factors have been mentioned on the
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recruitment and selection process in more than one study, but overall we find that there is a
great similarity between those factors and differences that may occur based on the nature of
the work of each organization and on the environment Work in which the company does its
business. As for those factors, he came up with a study (Dr. Nazrul Islam and others 2010)
Internal Factors: Recruitment policy, Human resource planning, Size of the Firm, Cost of
recruitment, Growth and Expansion External Factors: Supply and demand, Labor market,
In addition, a study reported (MUSTAPHA, Adeniyi Mudashiru and others 2013) the
following factors have also been identified as factors that determine sources of recruitment;
Organizational policy regarding recruitment, The availability of the required staff within the
organization and its effect on the overall organizational efforts, The level of position to be
filled, The number of job positions to be filled. AhmedAbad(2018) mentioned in his study
about many factors, most of which are consistent with what most of what was mentioned above,
but he also mentioned a factor that differs from what has been mentioned, which are factors
related to the criteria of recruitment Technical criteria, that is, professional skills and
experience in your field. Candidate's personality and charisma are the most effective criteria in
the recruitment process in France. And Communication skills and knowledge of foreign
languages are also very important, to ensure that the smooth flow of communication between
the company and its subsidiary company is ensured. As for the advantages and disadvantages
of internal employment, this was mentioned in the study Zenyka Viedeyona Zebedeus 2015)
through a table sourced from (Bernardin & Russell (2013). The advantages of the internal
recruitment came as follows: a healthier evaluation for the candidates and reduces the training
time, and it is considered quick in comparison with the external recruitment, by cheaper
confirmation, and more than that, it motivates the current employees. But at the same time it
has the disadvantages of it creating vacancies that can stifle the diversity of politics and may
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be the shortage of candidates. On the other hand, (Bernardin & Russell 2013) mentioned the
facilitating growth and can provide training time and is also considered to be able to solve new
problems. But the disadvantages that we may be exposed to by adopting external employment
are expensive and considered slower than employment The procedure may have less valid data
on the candidates, and it may hinder the upward movement of individuals. The Neeraj
Kumari(2013) study mentioned the benefits and benefits related to employment in another way,
as it was mentioned that employment helps to create a pool of talents from potential candidates
for the benefit of the organization and it also increases the total number of candidates looking
for work at the lowest cost and it also helps to increase the success rate of the selection process
by reducing the number of qualified visits One or more qualified job applicants and helps in
identifying and preparing potential job applicants who will be the appropriate candidate for the
job and in the end recruitment processes help to increase the organization and individual
effectiveness of different employment techniques and for all types of applicants For jobs.
Selection Process: Selection is the process of picking individuals who have relevant
qualifications to fill jobs in an organization. Selection is much more than just choosing the best
candidate. It is an attempt to strike a happy balance between what the applicant can and wants
to do and what the organization requires.( Neeraj Kumari 2012). (Aleksandra Stoilkovska and
others 2015) knows the process of selecting qualified individuals to fill vacancies in the
organization. In other words, the organization will not have much chance of success if it fails
to choose the people with the necessary qualifications because the main goal is to hire the best
(Bernard Oladosu Omisore 2016) is the process of choosing from the group of applicants who
will be appointed by the institution based on specific regulatory requirements. Finally (Ayesha
Yaseen 2015) explained it End result of a constructive recruitment is having suitable competent
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candidates from the pool of people. Next step is selecting the most productive and suitable
person according to the requirements of the job vacancy it can be done by assessing the
candidates by various tools or measures and making a rational choice or decision followed by
an offer of employment. The basic aim of selection as stated by Castetter (1992) is to fill the
vacant vacancies with personnel who meet the job related competencies, self-motivated and
directed or inclined towards success, consistent, efficient towards goals, system and
organization, contribute well and quick learner directed towards self-development. In the
(Aisha Yassin 2015) study, he stated that the goals and objectives of the selection process lie
in the following: Gather as much relevant information to analyze the facts. Organize and
evaluate the information to make the rational choice. Assess each candidates in order to choose
the best person for the job Forecast performance of a candidate on the job and its compatibility
with the firm. Provide knowledge to applicants so that they can judge whether or not they are
ready to accept an offer of employment considering the hardships and opportunities. Neeraj
Kumari 2012 mentioned in his study that the importance of choice lies in three aspects and
mentioned it as follows : Performance: At first, our own performance depends in part of our
own subordinates. Employees with right skills will do a better job for any company and for the
owner. Employees without these requisite skills or who are abrasive would not perform
effectively and the company performance will suffer to a great extent. So there is a time to
screen out undesirables and to choose the better and perfect candidate that can effectively
contribute to company success. Cost: Second, it is important because it is costly to recruit and
benefit ratio have to be considered while hiring of employees in order to avoid any unnecessary
wastage of money and the valuable resources .The total cost of hiring a manager could easily
be 10 times as high as once one add search fees, interviewing time, reference checking, and
travel and moving expenses. Legal Obligations: Thirdly it is important because of the two legal
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implications of incompetent hiring. Firstly equal employment law requires nondiscriminatory
selection procedures for selected groups. Secondly, courts will find the employer liable when
employees with criminal records or other problems use access to customers’ homes to commit
crimes. Lawyers call hiring workers with such backgrounds, without proper safeguards,
negligent hiring. So the negligent hiring highlights the need to think through what the job
human requirements are. So in order to avoid the concept of negligent hiring, it is necessary to
make a systematic effort in order to gain relevant information about the applicant and verify
all the documentation. We come to mention the steps related to the selection process and I have
noticed in many studies a great agreement between these steps and there may be slight
differences based on the nature of the work of each organization and the environment in which
it works, but the most comprehensive steps mentioned in the study (G van der Waldt 2014).
2) Application form
6) Assessment center’s
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Conclusions:
This paper reviewed some of the research papers, articles and reports published during the past
ten years of the year 2020. The researcher focused on one of the most important topics of the
Human Resources Management Department, which is recruitment and selection processes. The
review provided a detailed overview of both recruitment and selection, and reviewed the
procedures and processes that are performed with these tasks according to their nature from
one organization to another, but there is a general character or we can say that there is a general
framework for carrying out these tasks. The researcher found through his review of studies and
articles that the process of selection and selection is one of the most important jobs that the
Human Resources Department claims, and the importance of these jobs lies in being the first
source in supplying organizations and companies with the workforce required to achieve the
goals of the company. However, through my reading of some studies that came during the last
ten years, I found that this topic did not receive more attention from researchers, but there is a
difficulty in obtaining and collecting information related to this topic. Therefore, this review
may be useful for future researchers and it will also be my first step for future research, which
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.2.2CONCEPTUAL UNDERSTANDING:
The concept of recruitment relates to finding and hiring the best-qualified candidates for open
positions within an organization, either internally or externally, in the most cost-effective and
timely fashion.
Recruitment Process
Recruitment is a process of finding and attracting the potential resources for filling up the
vacant positions in an organization. It sources the candidates with the abilities and attitude,
which are required for achieving the objectives of an organization. Recruitment process is a
process of identifying the jobs vacancy, analyzing the job requirements, reviewing
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1.Recruitment Planning: The recruitment process begins with the planning where in the vacant
job positions are analyzed and then the comprehensive job draft is prepared that includes: job
specifications and its nature, skills, qualifications, experience needed for the job, etc.
Here, the recruitment committee decides on the number and the type of applicants to be
contacted. The aim of any organization is to attract more candidates as some of them might not
be willing to join, or some might not qualify for the job position. So the company has a
sufficient number of candidates to choose amongst them. The type of candidates required for
the job is well specified in terms of the task and responsibilities involved in a job along with
2.Strategy Development: Once the comprehensive job draft is prepared, and the type and the
number of recruits required are decided upon; the next step is to decide a strategy that is adopted
while recruiting the prospective candidates in the organization. The following strategic
•Make or Buy Employees, which means the firm either, decides to select less skilled employees
•Methods of Recruitment, the firm decide on the methods used for recruiting the individuals.
Such as the internet provides detailed information about the prospective candidates and helps
•Geographical Area, the next decision is related to the area from where the candidates shall be
searched. The firm looks for those areas where the handful amount of qualified employees is
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•Sources of Recruitment, there are two sources of recruitment: Internal source (within the
organization), external source (outside the organization). The firm must decide the source from
3.Searching: Once the strategy is prepared the search for the candidates can be initialized. It
includes two steps: source activation and selling. The source activation means, the search for
the candidate activates on the employee requisition i.e. until and unless the line manager
verifies that the vacancy exists, the search process cannot be initiated.
The next point to be considered is selling, which means the firm must judiciously select that
prospective candidates.
4.Screening: The screening means to shortlist the applications of the candidates for further
selection process. Although, the screening is considered as the starting point of selection but is
integral to the recruitment process. This is because the selection process begins only after the
applications are scrutinized and shortlisted on the basis of job requirements. The purpose of
recruitment here is to remove those applications at an early stage which clearly seems to be
4.Evaluation and Control: Evaluation and control is the last stage in the recruitment process
wherein the validity and effectiveness of the process and the methods used therein is assessed.
This stage is crucial because the firm has to check the output in terms of the cost incurred.
The costs incurred in the recruitment process are to be evaluated and controlled effectively.
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• Advertisements cost and other costs incurred in recruitment methods, i.e., agency fees.
• Cost incurred in recruiting suitable candidates for the final selection process
• Time spent by the Management and the Professionals in preparing job description, job
Finally, the question that is to be asked is, whether the recruitment methods used are valid or
not? And whether the recruitment process itself is effective or not? Statistical information on
Methods of Recruitment:
Methods of recruitment are different from the sources of recruitment. Sources are the locations
where prospective employees are available. On the other hand, methods are way of establishing
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links with the prospective employees. Various methods employed for recruiting employees
1.Direct Methods: These include sending recruiters to educational and professional institutions,
employees, contacts with public, and manned exhibits. One of the widely used direct methods
is that of sending of recruiters to colleges and technical schools. Most college recruiting is done
in co-operation with the placement office of a college. The placement office usually provides
help in attracting students, arranging interviews, furnishing space, and providing student
resumes.
For managerial, professional and sales personnel campus recruiting is an extensive operation.
Persons reading for MBA or other technical diplomas are picked up in this manner. For this
purpose, carefully prepared brochures, describing the organisation and the jobs it offers, are
distributed among students, before the interviewer arrives. Sometimes, firms directly solicit
information from the concerned professors about students with an outstanding record. Many
companies have found employees contact with the public a very effective method. Other direct
methods include sending recruiters to conventions and seminars, setting up exhibits at fairs,
2.Indirect Methods: The most frequently used indirect method of recruitment is advertisement
in newspapers, journals, and on the radio and television. Advertisement enables candidates to
assess their suitability. It is appropriate when the organisation wants to reach out to a large
target group scattered nationwide. When a firm wants to conceal its identity, it can give blind
advertisement in which only box number is given. Considerable details about jobs and
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3.Third-Party Methods: The most frequently used third-party methods are public and private
employment agencies. Public employment exchanges have been largely concerned with factory
workers and clerical jobs. They also provide help in recruiting professional employees. Private
agencies provide consultancy services and charge a fee. They are usually specialised for
personnel. Other third-party methods include the use of trade unions. Labour management
recruitment.
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CHAPTER.III RESEARCH METHODOLOGY
There is absolutely no doubt that today the development of the EdTech sector is moving on at
incredible rates. And of course, the global COVID-19 pandemic has become the main booster
for it. In 2020, both educational institutions and students faced the situation when the digital
format of learning turned out to be the only one that could allow them to continue the process
of learning. That’s when the demand for eLearning software development services started to
There is absolutely no doubt that today the development of the EdTech sector is moving on at
incredible rates. And of course, the global COVID-19 pandemic has become the main booster
for it. In 2020, both educational institutions and students faced the situation when the digital
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format of learning turned out to be the only one that could allow them to continue the process
of learning. That’s when the demand for eLearning software development services started to
Source: HolonIQ
Just imagine in 2021, EdTech startups worldwide raised $21 billion in a while in 2020 the total
amount raised was $16 billion. However, after spending record sums in 2021, investors reduced
Global funding to EdTech startups decreased in 2022 and returned to pre-pandemic levels.
Around $11 billion went into the industry, which is a massive cash flow amidst ongoing
But if there is such an amazing demand on this market and it may seem that investors are just
sitting and waiting for a new project to put their money in, does it mean that the business
journey of every new EdTech startup will be absolutely seamless? Are there any challenges of
online learning space that you should be aware of before launching your project?
That’s exactly what we are going to discuss in this article. (Spoiler: Yes, there are some
apparent problems with online learning segment now. But we are here to help you transform
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PROBLEM STATEMENT FOR Heleum
The main task for a person considering a plan to launch an EdTech project is to find an answer
to the question: “What are the challenges of online learning space that startups will have to deal
with?” As soon as this answer is found, you will see what you can do with them and how you
can benefit from them. Yes, that’s not a mistake. We sincerely believe that all the issues can
become a good push for you to be more creative, innovative, and result-oriented with the right
approach.
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3.2 OBJECTIVE OF THE STUDY
1.To overcome the challenges being faced by Heleum to its competitors in the market.
5.To estimate the yield ratio of the recruitment process adopted at Heleum
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3.3 DATA COLLECTION AND ANALYSIS TOOL
This study used primary data in the analysis. Primary data entails first hand data that has not
Data is what the business world revolves around. Without data, organizations would not be
able to make clear and strategic decisions. Human resources activities contribute a great deal
of employee data which is useful to organizations. This data is then collected, organized,
HR professionals and business leaders then use the information to gain valuable insights, spot
and JS at LINKEDIN
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The information that I collected by population:
Personnel information: Make sure to create a secure digital file for each employee that
includes information that often comes in handy. For example, their full name, date of birth,
anniversary of hire, spouse or next of kin contact information, commuting preference, length
of service, attendance records, and uniform and shoe sizes (if you supply these).
incentives, proprietary property for inventions, background check results, and other legal
documents that spell out the terms of each individual's employment with your organization.
Job details: You'll also want to maintain careful records of job details, such as the job
description. requirements, educational and experience needs. Ensure that these aspects are
updated at least on an annual basis and compare them to what employees are actually doing
at work.
Skill inventory: It is vital to maintain a complete inventory of employee skill sets so that you
have available employees to take on new responsibilities. This also helps you to identify any
skill gaps that can require additional training or recruiting new talent.
Salary data: Each year, salaries change with new job tasks, technology, and inflation. In order
to keep your employees on board, it's a good idea to keep track of salary data and how the
salaries are changing. This can help your organization to remain competitive in a candidate-
Benefits information: Keeping track of benefits information is part of the long-term plan to
ensure that employees are making use of benefits like health insurance, paid time off, and
employee training programs. You can obtain this data from plan administrators and use it to
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Performance data: Many organizations track employee performance on a regular basis,
Make sure you have a system for employees to set goals with the help of their managers and
Employee survey data and feedback: A lot of employee data is generated directly from
employees. Data collected through things like onboarding surveys, employee engagement
surveys, and even exit survey findings can be valuable sources of information for making
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HOW RECRUITMENT IS CARRIED AT HELEUM
Linkedin's mission is to connect the world's professionals to allow them to be more productive
and successful. Central to this mission is our commitment to be transparent about the data we
We collect personal data from you when you provide, post or upload it to our Services, such
as when you fill out a form, (e.g., with demographic data or salary), respond to a survey, or
submit a resume or fill out a job application on our Services. If you opt to import your address
book, we receive your contacts (including contact information your service provider(s) or app
automatically added to your address book when you communicated with addresses or
If you sync your contacts or calendars with our Services, we will collect your address book
and calendar meeting information to keep growing your network by suggesting connections
for you and others, and by providing information about events, e.g. times, places, attendees
and contacts.
To reach a huge number of job seekers, here's what you can do:
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How Unstop helps in recruiting the employees.
• Sourcing candidates
1. Screening CVs
3. Scheduling interviews
4. Engaging candidates
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CHAPTER.IV DATA ANALYSIS AND INTERPRETATION
This simple use of data helped LinkedIn’s Recruiters Achieve a 82% in mail response rate:
Interested population
41
Population Size = 50
Interpretation:
The above response rate is collected for the hiring of recruiter in Heleum.
From the above data it is clear that out of 50 persons 41are interested for the opportunity and
9 are not interested.
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INTERN PROFILING AT HELEUM
Initially we fill find out the need of job for any candidate through survey, whether they need
of job or not.:
4. Salary data-collection
8. Salary expectations
10. Do you have clear idea about what is expected of you at this job?
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Looking for the job change or not?
(50 responses)
RESPONSES
1st Qtr 2nd Qtr
16%
84%
Interpretation:
Above data shows that;
84% of the population is looking for the job change.
And 16% of the population is not looking for the job change.
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Are you satisfied with your previous works?
(50 responses)
Responses
Satisfied
Not satisfied
46%
54%
Interpretation:
From the above data it is clear that:
Out of 50, only 27 i.e. 54% are satisfied with their previous work and 23 (46%) are not
satisfied with their previous work.
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Are you fresher or experienced?
(50 responses)
Responses
Fresher
46% others
52% Experienced
2%
Sample size = 50
Interpretation:
From the above data it is clear that out of 50 sample size-
23(46%) are freshers.
26(52%) are experienced.
And 1(2%) are others (not specified).
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Salary Expectations?
(50 responses)
Responses
4-5 Lpa
42% 5-6 Lpa
58%
Sample size = 50
Interpretation:
From the above data it is clear that :
49% are expecting salary from 4-5 LPA.
And 58% are expecting salary from 5-6 LPA.
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How you came to know about this company?
(50 responses)
Responses
4%
10%
LinkedIn
18% Internshala
Friends
68% Other
Sample size = 50
Interpretation:
From the above data it is clear that:
64% of sample size came to know about the company from LinkedIn.
18% of sample size came to know about the company from Internshala.
10% of sample size came to know about the company from Friends.
4% of sample size came to know about the company from others.
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Do you have clear idea about what is expected of you at this job?
(50 responses)
Responses
16%
Have Idea
No idea
84%
Sample Size = 50
Interpretation:
From the data we can conclude that:
Out of 50-
42 have clear idea about the job, and 08 don’t have the clear idea.
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Is the job role what you have expected?
(50 responses)
Responses
16%
Yes
No
84%
Sample size = 50
Interpretation:
From the above data it is clear that:
84% of sample have got the expected job role.
16% of sample haven’t got the expected job role.
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CHAPTER.V
5.1 FINDINGS
Compensation basically consists of direct and indirect compensation and Heleum is very much
concerned about both these types of compensation. They offer attractive package that is in per
with current market practice in similar sector. They also offer bonuses and yearly incremental.
For long term benefits, Heleum has provision of Gratuity, Provident Fund.
They also have leave planning for employees consisting of different kind of leaves according
to employee needs.
Performance Evaluation:
The evaluation of employee’s performance of Heleum is not properly done by the HR division.
Officers of the organization are competent even though many of them simply know the working
procedure of what they are doing but don’t know the philosophy behind doing those.
Service quality:
This organization is really good at its service quality. It is commendable. It is very important
for every organization serve its customers so that it create a loyal customer base who will
repeatedly buy its products and carry a long time relationship with the company as well as work
as a spoken person to promote the products of the company to peers, friends, relatives, etc.
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5.2 RECOMMENDATION/SUGGESTIONS
1. The organization should practice proper Heleum guideline. The purpose of Human
Resource Management is to improve the productive contribution of people.
2. To get effective and efficient employee, the organization should arrange proper training
3. The entire HR department should be well informed regarding the employment personal.
4. The organization should provide well direct compensation as well as direct to its staffs.
5. The management should have job evaluated salary structure, which is most competitive
properly.
7. In order to get competitive advantage and to deliver quality service, top management should
8. Periodical performance appraisal and giving recognition and rewards to the qualified
10. Heleum Asset Management should hire specialist for each individual sector.
11. The management should create customers database and continuously informing the
investors about the available facilities or opportunities which will work to achieve twin
goal at a time; one is direct marketing and another is large pool of customers database.
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5.3 LIMITATIONS
According to my work on this report, I have identified while working ,where some
This study only highlights the working done through an online internship. It would be more
4. The term of the internship period is brief time ,it is difficult to go through in depth within
5. The secondary source of information was not enough to complete the report.
7. Confidential
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5.4 CONCLUSION:
From the above discussion it can conclude such a way that since human resource management
performance. If an organization wants to gain full benefit from human resource management it
should follow all the sections of HRM. As a small Heleum few persons are recruited for its
operations and performances. But it will expand soon or later and then the number of HR
recruitment and selection practices and performance appraisal practices. As the review of the
literature showed. research has established that although the value of a company's human
resource assets may not show up directly on its balance sheet, it nevertheless, has tremendous
that Heleum remuneration practices as well as its training and development practices contribute
Based on the findings of this research, it is recommended that the management of Heleum
continues to ensure that the HR policy, which is a result of the corporate strategy to use human
resource, among others, to achieve outstanding performance every year, is upheld. In addition,
copies of the HR policy should be made available to all employees to ensure widespread
dissemination and application of the policies. Management should continue to ensure that the
recruitment and selection process is, and seen to be fair. There should be measures that will
ensure that all recruitment and selection practices adhere to the standards and policies of the
company since effective recruitment and selection practices will ensure positive financial
returns for the company, wither through ensuring effectiveness on the part of employees, or
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REFERENCES
• https://heleum.in/
• https://open.lib.umn.edu/humanresourcemanagement/chapter/4-1-the-recruitment-
process/
• https://en.wikipedia.org/wiki/
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