Introduction

Welcome to the smartest decision you've ever made Hustler's University this is the
smartest thing you've ever done if you're sitting there wondering you should
already know but if you’re sitting there wondering hmm is this going to be worth it
or not Buckle the fuck up this is the smartest thing you've ever done because this
is the first time besides the PHD course where I'm going to lay down all of my
knowledge in the world about a particular subject PhD course was girls this is
going to be about business everything I know about making money so the way this
came around was I was convincing yet another person to not go University I have
convinced well I don't know if I've actually convinced them but I often say the
biggest mistake people make in their lives is traditional education it's a waste of
time it's a scam and I always tell people why it's a waste of time why it's a scam
like there's a double inflation principle that I coined myself the fact that more
degrees exist every year which inflates them because they're less valuable because
more exist plus the price goes up every year which means it's less valuable because
it's more expensive if more exists the price should go down scarcity and value are
linked but there’s some kind of double inflation that goes on with education which
is propagated by the mainstream think tanks because they want to put you in there
and they want to brainwash you they want to put you in there and you want to turn
you into a pussy not actually teach you anything that's useful just turn you into a
little work or drone nobody goes to University and leaves knowing how to get rich
and if you look at all the richest people in the world or all the most successful
people they'll say I didn’t go to school or I quit University I dropped out because
you're not learning anything about getting rich you’re sitting there just being
brainwashed it's bullshit so when I was sitting there saying to this person don’t
go you need jungle you need don’t go uni they said well what do I do instead then I
said learn from me and they said oh okay well what do I learn so you can join the
War Room you can learn there so okay yeah I'll join but is there anything else I
thought you know what I’m gonna start my own University I’m going to give people a
genuine option a genuine alternative to mainstream education I don't know about you
but me personally all I ever want to do is get rich I didn't give a fuck if I got
rich breaking rocks or got rich being a professional fighter I didn’t care I want
money I was not passionate about some business I was passionate about money and
money only so if you’ve joined this course to learn how to run a business and get
rich congratulations you're about to learn a whole bunch of shit because I've run a
bunch of companies you're going to find out during the length of this presentation
this is No Nonsense no fluff no doubt ably the hardest hitting presentation given
by a multi-millionaire on how to make money in history because all the other multi-
millionaires are lying to you they’re lying to you by talking bullshit Tai Lopez if
you read books you'll be rich lie you can read books all day you're not gonna get
rich as a lie these other fucking nerds think positive if you'll be rich another
lie what do you mean if I read books and I think Happy Money appears in my bank no
it does not this is garbage we're caught in the garbage we're getting down to it
with100 points 100 business lessons I’ve learned across my business career so well
as I said if you've just made the decision to join the university congratulations
your world view is about to change forever I don't have a seatbelt on my chair but
I'm ready if you have a seatbelt in your chair put it on if you don't hold on tight
we're about to get rich right here Hustler's University lesson one even though a
white board for you motherfuckers that's how hard I've worked on this university
project whiteboard markers
Lesson one: speed
Now I tell this to everybody all thetime and nobody understands what I'mtrying to
say I'm going to try andarticulate it so speed is extremelyimportant in business
everything thatneeds to be done must be done fast thatdoesn't mean it has to be
done cheap orshit it means it has to be done quicklypeople seem to conflate the two
that ifyou do something quickly it must beterrible that's not the case when you'rea
professional fighter you learn topunchyour instructor says faster fasterfaster you
learn to punch faster youdon't degrade your punch you don't startpunching like an
idiot you keep the samequality of punch but you do it quickernow nobody in the
world the modern worldespeciallyand I'm going to say thislittle caveat that I've
learned acrossmy career as well especially if you'redealing with creative people in
any kindof regard they don't understand speednumbers people kind of understand
speedcreate people don't understand speed andthis is their they have a strength

1
andaweakness there with creating people havesomething I don't have they're
verycreative and they can see things I can'tsee but it takes time I'm the
completeopposite I want everything done straightaway now but speed is super
importantfor a business and I'm going to tell youwhyso whatever you're thinking of
doingwhatever the business you're thinking ofrunning you need to do things quickly
ifan airplane everyone knows how planeswork is flying through the sky
Arrowbeautiful demonstration for you there abeautiful fucking diagram even if
itsengines fail it will continue to fly ifthe engines failit will not fall out of
the sky andinstantly crash to the ground it willcontinue to fly do you know
whybecause it has forward momentum it'sgoing forward and that means the wingsare
creating lift air is goingunderneath the plane as long as theplane goes forward it
will not fall andfail and a business is exactly the samethe key with business is to
make sureyou're always moving forward alwaysproducing content and always
doingeverything you can as quickly aspossible while maintaining the qualitydo not
conflate quality with speed youcan do the same if you have an idearight now and you
have someone you'reworking with let's say you need a newwebsite you tell the
company it's goingto take two weeks no it's not gonna taketwo weeks you take three
days we'regonna find someone else we can't do itin three days I'll find someone who
canyou can build a good website in threedays people have unrealistic stupid
timeframes everyone thinks things takeforever things don't take forever thingscan
be done quickly I know because I'vedone it I've pushed people or done itmyself and
seen what's going to be donedo you know what I could do in two weeksme as a man who
knows nothing about webdesign in two weeks I could learn webdesign and build a
website and I knownothing so how the fuck can you the guywho knows websites take
two weeks tobuild a fucking website it's garbageeveryone is slow and being slow
isdeadly to a company for two reasons onethe faster you get things online thefaster
you start making moneynow if you make money today because youwere in a rush let's
say you quicklypush and you get online today and youmake money that's one Universe
AndAnother Universe where it takes a weekand you get online that week of
makingmoney is gone that money is lost thelonger it takes to get something
onlinethe less money you're going to make as awhole if I start a company today to
theend of my life and start a company nextmonth to the end of my life the what
Istart today has been running longer it'sgoing to generate more money the
quickerthings are done the quicker money ismade it's as simple as that
that'sstarting a company even if a company isalready online speed is super
importantonce again I'll give you an examplelet's say uhI don't knowproducing an
advert the faster youproduce an advert the faster it's outthe faster you get
results if you do itquick enough you might beable toproduce two adverts in the time
otherpeople take to produce one now you have double the advertising that other
peoplehave speed you have to attack and youhave to move quickly when I talk to
people, people say to me all the time I have a business idea I'll say okay cool a
weeklater I'll say how's your business
you'll go what business

you have an idea and it's been a week

where's your fucking company where's

your business

it's been a week you ain't done shit

people are lazy people are slow people

are complacent including you everything

must happen instantly quickly fast speed

attack Hitler conquered Europe with

Blitzkrieg you need to go quickly I

could not emphasize this enough lesson

2
one speed is important nothing can be

slow I'll tell you another quick story

about this lesson

I used to run a company so you're going

to find out about a whole bunch of

companies I ran and I've run in my time

during this presentation so my work

history is long and varied but I'll give

it to a very short version there was a

job selling television advertising that

required a degree

a degree in marketing

to sell TV advertising packages it was

cold calling this is a long time ago I

was 20 13 years ago before email was a

thing you'd get on the phone you'd call

people up market manager hi my name is

Andrew Tate I'm calling from uh TriStar

Television I'm interested are you

interested in put your brand on TV blah

blah blah old school sales which anyone

if you've not done a sales job and if

you are going to look for a job do a

sales job because once you learn to sell

you're going to be all right and you're

always going to be looked after by the

company because you bring the money in

they're gonna give you a nice car a nice

office whatever

so anyway I went to apply for this job

they said I needed a degree I said I

3
don't need a degree

they're like why didn't you go to

university I said because I ain't got

four years to waste in school I'd rather

get four years of experience out here

working jobs I'd rather have real

experience and money in my pocket and

learn the hard way than go to some

school and sit around and drink alcohol

and do drugs like all these other

university graduates are I'll work for

free for one week and if you don't think

I'm good don't give me the job that's

what I said I worked for free for a week

and they gave me the job because I'm a G

so there you go that proves how

pointless uni is I got the job above all

the graduates because I was prepared to

do one week's free work well it's better

to do one week's free work than four

years free work while paying money to go

the fuck is that waste of time

so I got this job at TriStar I'm there I

break the company sales record in the

first month how because I was just on

the phone hard work just calling calling

calling I would call everyone everyone

in the office would laugh at me because

we were a real small business we were

really small in terms of Television

advertising uh standards and I would

call the companies like McDonald's like

4
the huge companies that we never stood a

chance of getting a deal with in a

million years I'd call everyone

tenacious I'd get the newspaper and go

through it anyone who put an advert in

that means they had an advertising

budget means they had a marketing

manager call them call them call them so

I brought the company record in the

first month I landed three 40 Grand

deals 120 Grand abroad and 10 turnover

12 10 commission 12 grand for me I was

20. 12 Grand I didn't have another kind

of money in my fucking life I couldn't

believe it

turns out the top salesman there besides

me because I broke the company record

for the first month uh I didn't bring

the company record as a total but just

for the first month the the best

salesman there was a guy called Dan

you're gonna hear about Dan locks he

taught me a lot about sales and business

he wanted to start his own TV company so

I'd only been there a month now I'm

having lunch with Dan the number two in

the company and he's saying I'm gonna go

start my own TV company I want to make

you a managing director

I've been doing a month I'm 20. now I'm

going to be a managing director of this

5
company but I have 12 Grand in the bank

so I have a bit of money to sit on I'm

like yeah fuck it what's the worst that

can happen fuck it so I only work for

this company a month and a half before I

quit and start my own TV company I'm 20.

I own 50 of a TV advertising agency

turns out Dan is a massive cocaine

addict and basically left me to run the

entire company that's why he wanted me

he wanted me to do everything and him

just go out and take the money for the

bank and do cocaine so at 20 I ran the

entire company now for a year and a half

this company functioned and this company

functioned by selling the cheapest

television advertising that ever existed

so what we would do was

let's say we would we would charge

people 18 19

000 pounds and that would include a

fully produced advertisement from start

to finish and their Air Time on TV and

all the legalities to get them on TV you

have to get the advertising standards

everything that was a complete package

with like 150 adverts on TV for like 18

Grand

and we were we had we're calling up

calling people on the phone me and Dan

eventually we hired Tristan ended up

with like 10 members of Staff cold

6
calling calling the world promising

television advertising at this price now

how does this all link back to lesson

one speed I'll tell you how

because

on an 18 or 19 Grand package we were

only making

two grand three grand we weren't making

any money on it in fact a lot of the

deals we were losing money or breaking

even but we were just trying to build up

a customer base we were just going into

meetings saying here's our clients and

showing a list of clients people like

how the fuck these young guys go all

these clients they must be some kind of

young marketing Geniuses so people

thought we were but really we're just

selling it too cheap so we had all these

clients so how did we stay alive for a

year and a half before it finally blew

up on our face speed we were robbing

Peter to pay Paul so we were getting

money in

I bought a brand new car Dan had a brand

new car we had this big fancy office

we're paying wages but we didn't have

the money so how do you pay to put the

person on TV when you get a new deal you

get a new deal you get a new deal so

you're paying for old deals with new

7
money but the key was as long as we kept

the speed going as long as we kept the

speed as long as we kept pushing forward

we were never out of business we didn't

even need to make profit we just needed

to get money if you can just find a way

to get money into the bank you don't

even need profit we were doing two deals

a week

in our first year we turned over nearly

a million pounds I'm 20. I've got a

million pound business

but there was no profit it was just

land a new deal so we could put the old

deal on TV and eventually you get deeper

and deeper and deeper and deeper into

the hole to get to the point where you

oh shit loads of money

which is what happened now this business

would have still lasted another two

three years and this business I learned

a very valuable lesson which we're going

to come to later we're going to come

back to this business so pay attention

but I learned a really important lessons

in this business but this business would

last another three or four years except

I took a one month holiday to go

training kickboxing in Thailand I was

still training at the minute I wasn't I

wasn't a world champion by then but I

was still a professional fighter I was

8
training I took a one month holiday

during my holiday Dan just did shitloads

of Coke from the company bank account

just empty the company bank account no

deals were landed and it all blew up in

our stupid faces law fucking court cases

everyone taking us to court I was

literally I was 20 when you're young

you're scared of things there's bailiffs

at the door we've lost our office I was

literally sitting there I couldn't sleep

I was panicking I didn't know what to do

everything fucking blew up in our stupid

faces but if I could go back in time and

I didn't take that one month holiday and

I would have kept it running for another

three or four years and if I knew then I

know now some of the other lessons I'm

going to teach you this would have made

me a millionaire 20 years old

so speed if you are moving fast you

cannot fail the name of this company was

T2 television T2 T2 television proves

speed wins get the money in get a deal

produce the advert get it out get

someone else in get money now speed no

we can't wait when's the meeting oh next

Wednesday no it's not next Wednesday

it's tomorrow tell them we'll go there

tomorrow they can only travel to us next

Wednesday we'll go to them tomorrow we

9
have to close the deal now money money

money money money now speed I cannot

emphasize this enough because it is my

entire business philosophy if I had to

give you one important point this is the

reason this is the first point speed and

everybody is slow and if you start to

work like me you'll realize everyone's

slow and that's okay but things must

happen quickly it's extremely important

the second point of the University most

of you don't know what a business is

a business is money in

a business is nothing else but money in

it's not money out it's not your

accountant it's not your logo it's not

your website a business is money into a

bank so

a drug dealer who has money going into

his pocket is more of a businessman than

someone with a registered Trade logo and

an accountant and all this garbage who

ain't getting paid you own a business if

you're getting paid that's what a

business is so please understand this

point because this is a very important

point and this is why this is called the

hustlers University because you need to

understand how to look and Approach at a

business

so

cash is first so let me give you an

10
example

people I say to people

start a company start how would you

start a makeup company and they go okay

well I find some makeup and I get a logo

and I would uh start a trade I get a

trademark and then you know I need stock

listen to all the things they're

mentioning fine makeup we're gonna have

two things we have things that cost

money

and things that make money

as a business your primary concern is

always making money

and when people think of how to start a

business all they start thinking about

is how to spend money

oh I defined a makeup brand I find some

makeup and test it out and then get a

logo and get some labels made and get a

warehouse and and get a website

spend spend spend spend where's the

money in

where's the money

this is a business where's the fucking

money you're talking about spending

money I'm talking about making money so

as a hustler you always have to be about

making money money in is a business not

money out the amount amount of people

I've spoke to said I have a business

11
like oh what have you got I've got this

and I've got a registered trademark and

I own this and I know you've all watched

Dragon's Den and you think this shit's

important with your registered trademark

and you own this you've got the logo and

you've got the labels and you've got the

product and you go blah blah blah you're

not making any money no one's paying you

it's not a business if no one pays you

it's a business when people are paying

you until then it's circle jerk bullshit

it is much better to have this right and

this wrong

understand me it's much better to have

this right and this wrong than the other

way around that is extremely important

for you to understand if I had to start

a makeup brand I would do none of this

zero do you know I do I'd make a website

with makeup on it and prices and I start

advertising

bang now I'm making money making money

getting orders

I don't have any makeup I don't have a

warehouse I ain't got a logo I ain't got

oh I got trademark logo I ain't got

nothing but I'm making money

with money you can fix the problems so

when I've got money in my bank then I

email everyone the product you've

ordered the one you're interested in is

12
in such high demand that we're sold out

there'll be a slight delay in delivery

of your product but don't worry we're

going to give you one for free or we're

going to give you a free gift thanks for

being a valued customer now this

person's gonna wait they're like free

gift okay I'll chill I'll wait now you

have three or four weeks to find some

fucking makeup to put in the fucking

mail but at least you got money

you got money in the bank you've spent

none of your own money or hardly any you

got money coming in and now you've got

to find a way to fulfill the orders that

goes back to business lesson number one

speed now you gotta quickly find some

makeup find your logo stick it on put it

in the fucking mail

but doing that makes more sense than

this

what if you do all this shit

and then you try and advertise and no

one buys

then you've lost if we do it my way I

advertise no one buys I lost anything

big whoop who cares no one wants my

makeup oh well good thing I don't have

500 boxes of it sitting in my fucking

bedroom like you dorks a business is

money in when you want to start a

13
business your number one concern is how

do I get money in

nothing else everyone who starts a

business starts talking about everything

else we need an office why do you need

an office no one's paid you yet and

you're talking about an office I need a

new laptop why no one's paid you yet

you're talking about laptop you don't

need anything until people start giving

you money money in is a business money

out is vanity it's very easy for me to

think of a business buy an office Buy

laptops hire staff get an accountant

sort out the tax records register the

company online get business cards get a

logo and get that trademarked and I'm

doing all this shit I'm spending all

this money wasting all this time and no

one's paid me anything

it ain't a business

when you come at me with a business plan

my first question is where's the money

when you want to start a business the

first question is where's the money how

are you gonna get paid is it PayPal is

it stripe is it Bitcoin how are you

gonna get paid how can people pay you

and how are you going to convince them

to do that how are you going to convince

them to pay you when you've worked that

out you can work the rest out a business

14
is money in nothing else that's lesson

number two and that is extremely

important because it's going to save you

a bunch of fuck ups in the future this

leads on to idea number three the third

lesson you're learning business is super

important I've kind of covered it when I

discuss two but this is very important

star ideas for free

people come to me all the time Andrew I

have an idea for a business maybe you

need a small investment it's normal

let's say you're developing an app you

need to invest in the app something

that's that happens but a lot of people

ask for insane amounts of money

50 Grand 100 Grand 200 Grand oh to start

my business you can start businesses

very very cheaply if you do it the right

way

let's look at our beautiful

demonstration our beautiful diagram here

of our Makeup Company

if you start a makeup company this way

you need minimum 200 Grand you need an

office you need logos you need

trademarks you need stock you need staff

you need company incorporation you need

tax you need accountants you need

advertising budgets you need 200 Grand

200k to start this business

15
if you start business this way make a

website put some pictures on there

pretend you've got a whole bunch of

stuff you ain't got and start getting

money in you can start this business for

five grand

let's say for the website five grand

that's 195 Grand difference

now

the problem with this business is you're

going to start getting money in and

you're not going to have any way to

fulfill the orders but back to business

lesson number one because you're a fast

worker because you're industrious

because you work with speed you'll find

a way to fulfill the orders Hey listen

worst case you give them the money back

worst case you refund them but at least

with this idea you can test the

viability of your plan one

and two you're not in the hole so let's

assume both companies are bound to fail

here you've lost five grand here you've

lost 200 Grand

why risk all that money

when you can do it cheap

also with five grand startups you can

now for the same price as starting one

company you can now start 40 companies

one of them is going to work

because they're five grand each to start

16
one of them is going to work

so you have to learn that the idea of

starting a business is not expensive get

that out of your head I'm a millionaire

a multi-millionaire and I will not spend

more than five grand launching a company

five grand Max

I'll spend five grand and if I see money

coming in maybe I'll invest some more

or when the money starts coming into the

Makeup Company you might reinvest all

the money that's fine because I ain't

your money that's money you're making

you can build a company off the money

you're bringing in from the company and

never spend your own money

that's how you launch a company now

every time I say this people go to me oh

well what about this what about that if

you're going to launch a fucking

airplane company and try and compete

with Boeing you need money obviously but

I'm talking about for you guys out there

this is the hustlers University if

you're looking at making money starting

a new company or you already have a

small company the some of the biggest

mistakes you can make is investing lots

of money when you're broke it's hard to

make mistakes because you don't have any

money to lose when you're rich it's easy

17
to make mistakes because you have a lot

of money to lose start companies as

cheaply as possible basically for free

by prioritizing money in and not

prioritizing fulfillment

that way you get to start companies

cheap you can start a lot of them you

have money coming in the door and you

can reinvest money you're making in your

company and build your company from the

ground up

every company I ever made include

including T2 television was done this

way when I got my first deal for T2

television I had a Blackberry and a

business card and I went to their office

and I signed the deal I had a business

bank account that was free no tax

incorporation nothing they paid me and I

used that money to buy an office

done I started a television advertising

agency like this I didn't get an office

first office staff computers desks I

didn't have any money I had the 12 Grand

from the commission but I was saving

that for myself in case it all went

wrong I could have blown my whole 12

Grand and set up the office but no I

bought a laptop I had a laptop I bought

a Blackberry had a business card landed

my first deal and set up my whole

business off of money already coming in

18
and if you can do that with an

advertising agency you could do that

with nearly anything

this is television advertising this is

like Premiere shit back in 13 14 years

ago before the internet was big almost

everyone wanting to be on TV that's how

you start companies I started an

advertising company with a fucking

BlackBerry this is how this allows you

to start more businesses and allows you

to see what's viable and what's going to

make money and what isn't without risk

it's extremely important you approach

businesses this way and not businesses

this way it is extremely important get

this in your head these first three

lessons about speed about money in being

priority over everything else and about

starting businesses with this Focus as

opposed to the cost Focus money in as

opposed to fulfillment That's good I've

already taught you more than you're

going to learn about business anywhere

else

that's key because if you do things this

way it's very hard to have a Monumental

fuck up it's very hard to lose money and

also now you can start nearly any

company

you can start nearly any business

19
give me a business name something

completely random

a record label you want to start a

record label so record label what do you

have you have

this is completely on the Fly record

label so let me wipe my board this is

completely on the Fly unprompted we're

testing my business genius for the

Hustler's University Let Me Clear My

Beautiful diagram here

right so how does the record label make

money make

we've make and we have costs

so record label makes money by selling

records correct I'll never run a record

label so I might be wrong so you have to

sell records

now a record label is a digital product

so it's actually harder than makeup

because how can you sell records you

don't have

so what I'd be looking to do first thing

is test my distribution channels so

costs you need to find records you can

instantly Supply unlike a makeup company

so you define artists which are I

wouldn't say struggling but they're

certainly you need to go out there and

find some artists which don't want money

up front so you need to work out some

kind of commission deal with our SSA

20
look we're going to give you x amount on

the base of the sales so you have to

find we're going to put broke boys

because it doesn't you know what at this

point

especially with a record label although

you need good quality artists to have a

good reputation as a record label if you

have shit ones at the beginning it

doesn't really matter if you have some

shit ones and you sign Rihanna later on

is it going to be like oh they have

Rihanna now but three years ago they had

that crap band no one's heard of they

ain't gonna care it's not gonna damage

reputation so at this point you can just

get broke boys get broke boys off from a

commission deal

to make to to try and sell records so

let's say we're selling a record for a

pound let's say it's a 50 50 split 50

50.

now you've got distribution channels how

are you going to sell the records where

are you going to sell them Apple music

Spotify whatever whatever you have to

test the distribution channels test them

out test out an independent distribution

channel so let's say you do all the

traditional distribution

traditional stuff

21
and let's say you want to try and sell

some stuff independently so let's say

you start a website or you go on it's my

space to leaving a thing for music

SoundCloud or something like that yeah

so there's a few other abstract view

ways you can try and sell money you can

try and sell records let's say through

their own website or through SoundCloud

through some of the other ones you can

try some abstract

our methods

now here's what I would do

I'm running a record label I find broke

boys broke boys agree to go 50 50 split

I promise to sell loads of Records you

have to promise this is your job so I

promise to sell fucking hundred thousand

records a month some bullshit I promise

I'd lie this is what I do all the time

no big deal 100 000 a month easy easy

easy I get them I'd put them across all

the distribution channels I've seen how

somebody would sell if we don't sell any

do you know whose fault it is

the broke boys fault

I'll come back to him and go okay well

yeah we have two of your songs it's not

enough people don't know who you are we

need to produce some contents to raise

your profile I don't know if you guys

have any videos of you performing live

22
we need more music we can put out there

and I would just continue to extract

from the broke boys more videos more

songs all for free all based on a

commission deal and just put it out

there speed just like we said number one

like I said I've never on a record lab

of my life just come off the top of my

head speed give me more give me more

give me more the more they produce the

more they give you and the more you put

out there it doesn't matter if you sell

a little bit of each you're going to

start to make money look at what we do

and what I do all my different

businesses at this moment I run Cobra

tech.com I have the War Room which is a

business itself I have the webcam

business I have two YouTube channels I

have casinos I all I do because it's

just got just speed scatter gun so in

this kind of particular if you're gonna

do a record label you need to have as

much as much as possible video and and

music that you can that you can afford

when I say afford a commission only deal

just constantly constantly put out their

speed on every single possible

distribution Channel that's what you

need to do then what you do is

when you have these boys everywhere

23
broke boys the broke boy record band you

have them everywhere and you have tons

of their stuff then you can approach

someone who's not shit or a little bit

better

so we have the less broke boys

less broke or right here my terrible

writing because I'm writing an angle

and when you go to the less broke voice

you can say whoa look at the broke boys

we've got them on Spotify SoundCloud

they're on their own website selling

they're here they're on iTunes they're

there look at this this is some videos

of them performing yeah we use these for

promotion they're on this YouTube

channel they're on that YouTube channel

the less broke boys but I call these

guys they actually call them a lot of

promo what did you really do all you did

was extract it from these guys now the

less broke boys might want to work with

you maybe you don't give them maybe

there's a slightly better commission

deal maybe they get 60 you get 40.

take their shit

before you know you're gonna have a

catalog of stuff so people go who's this

record label you go well bang and you

type any of those bands in and they

flood the internet with things

now you're a real record label now and

24
now new band's up and coming bands want

to work with you just because they're

not a promo you've got to put them

everywhere

one of these up and coming bands might

be the next big thing who knows

all I've done in this business model I

don't know anything about record labels

all I've done is stick to my tenants of

business one this is free

this is free this is running a record

label from your bedroom

doing all this is some work on your

computer putting them on iTunes and

making a website whatever whatever

that's all fucking free

negotiate with the broke boys you can do

in a cost of coffee or a Starbucks

so that this is a free business I've

just gave

one is free

two we've prioritized money in the first

thing I wrote is how do we make the

money

how do we make the money we sell records

okay so we need this we need this we

need this program's making the money and

the third thing I did was speed quickly

get out get out get out tell the broke

boys to make more tell the broke boys to

start a daily Vlog of them recording uh

25
daily Vlog of what it's like in the band

start putting out on a YouTube channel

Speed speed more and more and more give

me give me content content non-stop

speed

all I did was stick to my three basic

business principles now imagine you

tried this for six months and it doesn't

work have you lost money no what did you

lose you didn't have a big fancy office

you didn't lose nothing what's the worst

that could happen what's the worst that

can happen nothing and that is the exact

point I'm trying to teach here if you

stick to these three tenants in nearly

any business you'll launch it for

basically nothing and nothing can go

wrong

nothing can go wrong

0.4 Let Me Clear My Board

I'm gonna get some hot chick

like the board

back to me message a female right now

sorry bear with me let me uh get a

member of staff

right point four

staff

now

this is going to be a controversial one

but bear with me if you're watching so

far you should have learned a lot

because we're just getting fucking

26
started we have a hundred business

points to go through we're on number

fucking three number four

family and friends are actually the best

staff you can possibly get now people

say don't mix friends with business

don't mix family with business can you

clean my board sit here and wipe it

please don't mix friends with business

get that shit off don't mix friends with

business don't mix family with business

that's a lie so the reason people say

this is because people are dickheads and

they can't get along with anyone they're

not they can't get along with anybody

long enough to make any money but I

guarantee you have family members right

this second who can make you money

I guarantee you

you have a 15 year old niece nephew

cousin brother whoever

who knows more about computers than you

do

I guarantee there's a 15 year old out

there with nothing better to do who

knows more about Photoshop than you do

right now

his stupid ass needs a job

so you can start a company right now you

can call up all your cousins one of my

cousins works for me my brother works

27
for me one of your cousins nieces

nephews whatever some 15 16 year old

who's in school and bored and say we're

starting a company I'm gonna make you a

director you're gonna have 10 of the

business you're gonna do everything I

say and by the time you're 20 you're

gonna be rich

not bad

7 out of ten

you're gonna be rich

and he'll come start doing work for you

now if you if he won't listen to you

well then I don't know if you can't tell

a 15 year old to do then you're a

dickhead but me I always have people I

can call on there must be younger people

don't you don't need some old person you

need young people and the reason for

this is because young people have

nothing to lose if you hire a 30 year

old man he has to pay his rent he hasn't

got time to waste he has rent to pay he

has a car payment to pay whatever a 15

year old he has nothing he is he only

doesn't play video games so if the

business fails who cares he has nothing

to lose so why don't you utilize him

you must have friends

or family members

who are young enough in a position that

they have time to waste don't hire

28
people who can't afford to not pay their

rent hire people who live for free if

you have friends and they have a kid go

to your friends and say your kid's 15

he's good with computers yeah I'm

thinking of starting a company I'm

thinking of letting him work with me for

free at the beginning see if he's good

maybe he's good I'll start paying him

they'll love that they'll love the idea

of their son or adult or getting some

enterprising work yeah a good idea

what's the business name bang There are

free effectively free workers everywhere

and if they're not free they're

extremely cheap and they're everywhere

you just don't utilize them so now let's

think of fucking you own a website

business I don't fucking know website

business let's say you don't know it

like you're me I don't know anything

about building websites you want to

start a website company it's it's

oversaturated I wouldn't recommend it

but let's say you start one you go you

find a 15 year old you tell his ass to

learn how to make websites you convince

him it's a good idea and then you start

taking money and you give them you give

it to the 15 year old you're a middleman

now 15 year old works for free you can

29
do websites cheap now you can do

websites for 300 bucks I'll do your

entire website for 300.

half now half when it's done people like

300 for a website yeah 150 bucks now has

your business done take 150 bucks give

50 bucks to the 15 year old tell them

when he's done he gets another 50 bucks

100 bucks for him 200 bucks for you you

ain't done shit boom wham bam done he

can even start your company website for

advertising at the beginning for free

bang you have free workers out there

find young people because young people

can afford to work for fucking nothing

you try to find members of staff that

have mortgages and fucking pension plans

that's expensive the best staff you can

find are young people and in most cases

young people know more than the old

people anyway especially about

technology and stuff young people are

fantastic I love hiring 18 19 year old

kids they know fucking more than me

about fucking Tick Tock Instagram all

the blah blah all the shit that's big

they know more than me I'm 33 I'm not

even old these kids are sitting there

going we need to do this and this and

this I'm like

go then they're like how I'm like how

long is it going to take like a week I

30
said no it's me ready tomorrow tomorrow

show me it done don't piss me off go

speed back to lesson one

bang so you already have workers for

your business you already have them you

just don't fucking use them because

you're lazy so contact them right now

let's get started

I apologize for the change of face but

Andrew has invited me here to talk about

another very important point when it

comes to making money

which is work with family when possible

that's why I'm here

now it's very easy for people like me

and Andrew to tell you to work just with

family members because we're two

brothers and we're exceptionally close

but we actually learned this from other

people

me and Andrew have always been best

friends but we used to fight and argue

when we were growing up and when we were

16 17 we worked in completely different

let's call it Fields I mean we worked

different jobs we weren't actively

putting our resources together and

trying to make money

we had some friends who were Pakistani

guys from the United Kingdom and they

taught us a very important lesson one of

31
our friends I won't say his name but he

had a Ferrari and he used to drive it

around our hometown and we were very

impressed and we said well you know how

do you have this Ferrari

because he was only a lawyer a junior

lawyer making maybe 50 000 pounds a year

a good income

but not a Ferrari income

and he told us he said you English

people you white people actually he said

mixed race

have it all wrong I have six brothers

and what me and my brothers do is this

one of us is a doctor one's a dentist

one's a lawyer one's an architect we're

all in different fields what we do is we

live in the same house our wives live

with us our wives cook the meals and

look after our children and we pool of

all of our money together that way we

own the house instead of renting six

other houses I thought oh that's pretty

clever and what about the Ferrari I said

well a Ferrari finance payment is 2 000

pounds a month more than me on my own

however I don't drive the car all the

time so me and all of my brothers we

bought these Finance agreements for the

Ferrari our Range Rover and our Rolls

Royce and we all drive them whenever we

want

32
oh wow that is smart

that's a conversation that got me and

Andrew thinking at a very young age

from that point on whenever we were

renting a small apartment we'd rent it

together rather than pay two separate

rents property prices in England were

still too expensive for us to buy but uh

when we worked together when we were

looking at making money we thought how

can we do this together

and everything from there went into a

single pot up until this day where

multi-millionaires we share bank

accounts I don't know what's in whose

account under what name which house

which car is owned by who I mean I know

on paper but it doesn't matter because

everything is collectively owned

now now it doesn't matter so much me or

Andrew could go our separate ways by our

own family home and have three supercars

each if we wanted to

but we don't

you see when we were much younger uh our

first ever Supercar was an Aston Martin

Vantage an old one cost us 65 000 pounds

second hand wasn't the most amazing car

but we paid for it the both of us that

way we had a Supercar for both of us to

use the money we saved

33
we put into business the other

activities we were doing and that helped

us Propel forward to the point we're at

now so sure it would be easy to divide

resources and split now but why am I

going to reach the next level faster if

I do that no

so now I live in a seven bedroom house

my driveway is full it's got six cars on

it I actually need to extend it uh now

because Andrew won't stop buying cars

but that's fine by me

always work with family

now my cousin from the United States

is in a very lucky position he's now

living here in Bucharest he works with

us and he essentially works with us

forever as long as we're making money

he's going to be here and he's part of

the team

when I first met him he was five years

old I didn't see him again until he was

19. now when he was 19 he was smart he

had it all going on but he was a bit

privileged his mother was a very well to

do woman uh best-selling author uh on

the in the field of political science in

the University professor

and he was at University everything was

getting paid for him I thought okay you

know he's not from the same world as me

but then things started going wrong for

34
him he was uh sleeping on the floor

delivering pizzas living the kind of

life I remember

so after two years of what I call this

struggle I thought okay it's time to

bring Luke back in and Luke is now a

member of our team as he is a member of

our family now I understand not

everybody has Brothers not everybody has

cousins you may be an only child you may

be an orphan I don't know what you are

but everyone's got those people those

people that are so valuable to you that

you wouldn't stab them in the back for a

billion dollars and a thousand women

those are the people you want to work

with as long as you are sure that they

share your sentiments those are the

people you want to team up with pull

your resources live in the same house if

you're broke if you're both working

dead-end jobs rent one room together if

need be if you're good friends if you

meet a woman tell them to take a walk

for an hour and come back

that is the one of the keys to my land

your success

Lesson five: command respect

now what I want to do in the hundred

points this hundred tenets of business

is I don't want to talk too much about

35
the fluffy bullshit that all the other

millionaires talk about and teach

because what they're really doing is

copping out

so it's very easy for Tai Lopez who has

no real business skill Tai Lopez doesn't

know anything about business

to say you get rich by reading books

because it sounds easy then everyone

goes oh really okay I'll read but it

sounds easy but it's not true and think

positive you'll get rich that's not true

either but some things are true and

number five this is true command respect

this is true so I'll give an example

we're gonna go back to Dan the t2 guy so

I still talk to Dan sometimes now and

he's a good guy he's got good heart but

he just loves drugs

some people do

one of the reasons I'm good at business

is because I command respect

and I command respect because I'm a

physical specimen of a man this is the

reality I'm a professional fighter so

this helps me whether I'm running my

webcam girls or whether I was pitching

television advertising there's a level

of respect humans have for other humans

who are physical specimen Dan is a big

black guy

the way Dan sold and act acted and

36
treated staff he could get away with

that he couldn't get away if he was an

obese white guy

because there's something evolutionary

about humans and if you're a person

who's viewed as strong people respect

you and people trust you if you want to

run a business and you want people to

spend money with you the one of the best

things you can do is go to the gym

tell you the truth getting fucking

physical shape and people will see okay

well he's obviously not afraid of hard

work he's obviously disciplined there's

some things that are spoken without

being spoken there's a word for it that

will come to me and having a physical

presence is one of them it helps in

business every possible way if I stand

up when I used to stand up to sell TV

advertising in front of people and say I

guarantee you you spend 19 000 with me I

guarantee you spend 19 000 you get

double back

when they see your product on TV a

product like this is going to sell do

you sell online yeah where else do you

sell Tesco Sainsbury's oh you're in the

super stores as well you're going to

make twice your money back guaranteed if

I say that as a big strong guy who they

37
can tell obviously trained really hard

was disciplined was was not afraid of

hard work that was more valuable than if

I was a fat piece of shit it's gonna

work I'm like what the fuck do you know

you just eat pizza you don't know

anything

go to the gym command a physical

presence once they have to beat anyone

up I'm saying if you command a physical

presence your words have more weight and

it helps in business across all things

everything

I know webcam girls is a very unusual

business and none of you have probably

run webcam girls but I learned a whole

bunch about business running by webcam

girls in fact I approached my webcam

girl business the same as I approached

every other business with the same

tenants I started it for cheap with a

laptop I already had and a girlfriend I

already had I found out how to get the

money in before I found out how to

produce the videos I had people sending

me money for these feature-length porn

videos I couldn't even produce them I

didn't even have a fucking camera money

first

all my same thing speed

quickly get everything produced quick

quick I did all the same things with all

38
my businesses but the reason I could

have so many girls listen to me is

because I'm me and I'm me because I'm

big and strong I'm Andrew Tate so if you

want to run your business do not neglect

physical presence now you can be

successful without physical presence

there's a whole bunch of dorks who are

successful but I'm talking about what I

know about business and what I've

learned this is the hustlers University

and what I'm saying is it will help you

even if you're Bill Gates and he was

super successful and he's a dork he

would have been more successful if he

was a big strong dude it's never gonna

detriment you to be bigger and stronger

in life and whether it's in business and

every other aspect of life being bigger

and stronger and commanding physical

presence will always help you shows

discipline it shows that you understand

hard work and it makes your word more

valuable and sometimes in business all

you've really got is your word you have

to promise people shit and they have to

believe you so if you do that as a big

strong dude people just believe you more

this is just a harsh reality this is the

Hustler's University I told you it's No

Nonsense there's no garbage if you want

39
to run a company start going to the gym

get big get strong it's going to help

you make money sooner or later I

guarantee you it's going to help you

make money this is 0.5 don't neglect it

because it's very very true even if it

only helps you ten percent ten percent

is a law 10 is the business the 10 is

the difference between success and

failure

ten percent is the difference between a

little bit of money and a lot of money

ten percent is is a huge difference if

you're if you're selling let's say

you're selling

a million dollars a product

and you got 20 margin

that's 200k

if you had an extra 10 margin because

you're the big strong guy and you got

300K

bang that's an extra 100 Grand a year

that's a fucking 911 that's a Porsche

there's a big difference it's a big

difference so do not neglect number five

because it's real check the guns would

you an air let me prove the point would

you have bought this course you bought

this course because I'm Andrew J you

trust me you've obviously looked at me

and you go you know what I something

about this guy he knows something I

40
trust him would you have still bought

this course if I was morbidly obese

genuine question I know it's an extreme

but this question if I was morbidly

obese in my chair and very very fat I'm

gonna teach you about business would you

have bought the course or would you have

thought fuck you you fat fuck you don't

know nothing

and if you're honest with yourself you

think yeah you're probably right I

wouldn't have bought from you if you're

obese

so that's the extremes I'm a

professional fighter obese these are

extremes but the extremes prove the

point the closer you are to in good

physical condition the more likely you

are to be respected and the more likely

you are to be able to say things and

people believe you

so get in physical shape that's 0.5

commanding respect is always always

gonna be able to help you throughout

life especially in business

point six

resell the people you've already sold to

easiest money you'll ever make

so in T2 television

when we because obviously we knew we

weren't making money when shit was

41
getting hard what we do is we were

selling these 18 19 Grand deals and one

of the reasons we survived so long is

we'd get people to sign up pay 18 19

Grand

make their advert show them their advert

hope they loved it and if they love

their advert then we try and sell a

bonus airtime package we come at them

and say by the way we've got a really

big purchase coming up from McDonald's

some bullshit and we're getting airtime

extremely cheap and for only an extra

five grand we can get you an extra 100

spots on TV some garbage some bullshit

and try and sell them this extra package

and this package had some profit in it

for us the spots we give them would be

in the middle of the night cheap

bullshit and this was our only chance to

make any profit so if they said no to

this we did all the work for effectively

nothing they said yes we'd make

we'd sell it for five and it was like

four grand profit that's how we were

surviving

so if we tried to put that in at the

front end and sell 24 25 Grand packages

we couldn't sell it but it was sold them

at 19 and then tried to upsell them

later we had about 60 70 upsell rate if

people like their advert

42
so the easiest money you'll ever make is

selling to people who've already bought

from you before as long as you

relatively fulfilled your deal so we we

did it after the advert we didn't we

never tried to sell it to them before

they saw the advert because then it was

much harder to sell so if you do a good

job or a half good job the best

customers driven appear have are people

who've already bought from you before

you should already know this about

business this is a very easy one but it

is so much easier to sell to someone

who's already bought from you than it is

to sell to someone new a lot of you

watching this may have already bought

something from me before

congratulations you must know a lot of

shit but it's very very important it's

very very true so I get a lot I know a

lot of people a lot of different

businesses and they all call me up for

advice and one of the first things I had

a guy called me up about two months ago

and he was saying he was struggling for

cash he asked me to borrow money

and I said I won't say who he is or what

this business is because you'll know

some of you will know

so to protect him I was like well okay

43
how much you need he's like 200 Grand so

how many customers do you have because

all in all we all in all how many

customers are on your database he goes

about

ten thousand but bro there's your 200

Grand

put together a fucking email campaign do

a huge discount don't let you don't have

to let it leak out into the public let

them pay full price these people have

bought from you before put it all

together pow and blast it out there's

your 200 Grand what do you need me for

these people have bought from you before

and you delivered there's your money

your money's sitting right there go get

it

so easy to sell to people who have

already bought from you before if you

did a half good job

in business you don't need to sell to

tons of people if you can sell to the

same people over and over again and it's

much easier to sell to the same people

over and over again than it is to keep

finding new people keep that in mind

especially during times when you need

cash or you're trying to raise cash or

you want to increase cash flow the first

thing you should do if you have a

company and you're making a bit of money

44
making a little bit money and you go you

know I want to make some more what can I

do don't look at advertising more don't

look at getting new customers don't look

at a new product launch the first thing

you should do is go is there anything

I've already got that I can resell to

people who have already bought from me

and that is the easiest money you're

ever going to make don't forget that

because you'll need that a certain

points in your business career you're

going to need to be able to pull that

ace at your sleeve and generate money

from thin air

keep in mind that's point six right

point seven

this is another one that goes back to

0.2 and 0.3 but this is really important

don't get legal before you get rich

this is super important

we're talking about hustle in here I'm

telling you the hacks to becoming rich

do not get legal before you are rich you

can fix your legal bullshit when you've

already made money

it's a shame I've deleted my word erase

to my beautiful makeup diagram but it's

very Sim similar to what we were saying

earlier I know so many people who have

registered a company registered for vat

45
registered with the tax man already have

an accountant and haven't made any money

yet

I in most of my companies will make a

million dollars before I'll even

consider fucking around with a tax form

talking to an accountant or registering

any fucking companies

all that shit is on the later base until

you have proved the viability of your

company and you have money coming in

when you're rich and you have money in

the bank then worry about that stuff

do not waste your time energy and money

doing all that legal crap before you

know anything about whether your

business is going to work or not don't

do that it's the it's it's

counterproductive and it's expensive and

it's a Time sink

if every time I had to start a company

or an idea I had to go register a

company get an account and do tax forms

do vat forms what a waste of time

I've started maybe 100 companies in my

life

20 of them made money you tell me 80

times I would have had to fuck around

don't do that I know so many people who

have a company legally but don't have a

company in reality because it exists as

a legal entity but it does not provide

46
cash a company provides cash if you're a

street drug dealer you own a company

much more than the guy with all the

legal entities which ain't making money

do not we're Hustlers here it's the

hustlers University do not confuse this

money in what's the lessons I've been

teaching you money in where's the money

in legal shit is a cost we're not

interested in costs until we've seen the

money in

do not get legal before you get rich you

do not need any legal bullshit you need

a website a domain name and you that's

it you do not need any legal bullshit

before you get rich don't make that

fucking mistake the reason people do

that is because it makes them feel

better

it makes them feel better because then

they feel like they have a company so

people go I want to start a company

they don't know what to do and they

don't know how to make money so they

think well if I spend money and set it

all up legally then it's then then I've

got a company

then they feel better inside like

they've achieved something when really

they've achieved nothing because they're

still not making money don't fall into

47
these traps so you can walk around

telling everyone you have a company

because you spent money anyone can spend

money making money is hard spending

money is fucking easy

do not do that vanity I own a company on

paper garbage fuck all that off until

money's coming in the bank do not get

legal before you get rich extremely

important

0.9

use what you got

so this comes down to one of the ideas

for how what idea of a business to run

so I just gave you the example of the 15

year old cousin who can make websites

now you're on a website company or your

15 year old cousin who can do I don't

know fucking who knows what he can do he

can mow Lawns every 15 year old can mow

Lawns now you have a lawn mowing

business bam tell his stupid ass to go

deliver some flyers drive him around

your car play some two-pack chill out in

your car text some bitches drive it five

miles an hour let him drop off all the

leaflets and then let him mow all the

Lawns you collect all the money and just

pay him a percentage bang you now own a

lawnmower lawn mowing company

congratulations

use what you got I made a lot of money

48
with webcam girls if you're watching

this you don't know that webcam girls

you can go to a chatterbait.com you see

girls on there on webcam get naked

talking to dudes taking money that made

me millions and millions of dollars I

came up with that idea by sticking to

this principle use what you've got so

right now if you're sitting there make a

list of everything you have and I mean

everything

you have a house say it's renting you

have a car it's on lease you have uh

physical strength let's say you're a

strong guy when I was making my list I

was writing everything down I was like

well I've got six girlfriends

six girlfriends so okay strip how can

girls make me money strip club but that

takes money to set up remember

costs

money in

strip club I cannot I cannot get money

in a strip club without a club so I

looked at all the costs for a strip club

and realize it's too expensive before I

could get money in it's too big a risk

remember there's too much risk I could

lose three 400 Grand can't risk that how

could I get money in

how can I get money in

49
for having hot girls

without spending money out so my first

idea was strip club but I looked at all

the costs

I was like okay so how why do men send

why do men spend money on girls in strip

club because girls are beautiful they

get to look at the girls see some

titties that uh how can I do that

without the club well the internet

if I put them on the Internet it's cheap

this is literally how I thought I stuck

to my business principles okay it's

cheap start looking up bound discover

the webcam websites

all right so I've already got the girls

I've already got a laptop I've already

got the internet Bang

the day I had the webcam idea the same

day I was making money I didn't spend

any money

but I was making new money

because I refused to allow myself to

spend

then I started making new money in with

the webcam because I knew I had the

internet I knew I had laptops I knew I

had girls use what you've got look

around you what people do you have does

your old mother need a new job maybe

she's at home and she's bored and she

wants to maybe she'll mail things for

50
you

I don't fucking know do you have cousins

nieces nephews do you have a girlfriend

who has nothing to do use what you have

people things you have make a fucking

long ass list and you'll start thinking

of ideas business ideas and they're

going to come to you like the strip club

came to me but then you're gonna sit

there and go okay this is a good idea

but I can't afford that but then you're

gonna go back to the other lessons I've

taught you okay this is how much it

would cost to set up that way but how

can I get the money in

that this would generate without all the

costs and if you do that and you sit

there with a piece of paper and you

write everything down and you stick to

the principles I've taught you so far

about how to start businesses you may

find a business you can start for a

couple Grand

you've already got your staff a couple

Grand you got an idea you try it doesn't

work lost a couple Grand does work bang

you're rich

that simple if it starts to work speed

speed speed speed speed more more

lesson one it's really not that

complicated this is how Hustlers get

51
rich

it's really really simple

so use what you got a lot of you already

have things you can use you just don't

use them

Uber is another one man Uber is a

fucking perfect one so

I know Uber doesn't pay very much at all

I know that but

oh

you know everyone loves to do when they

first get their driving license

Drive

maybe you have a 17 year old cousin or

some shit he's just learned to drive get

his ass on Uber

rent a car

find a way to rent a car with unlimited

mileage per month tell him he's gonna do

10 hours of uber a day to train how to

drive

lie to his ass and say that you in the

Uber app you can track and make sure he

ain't breaking the speed limit so he

drives safe put his ass on Uber pay for

his gas and keep and give him half the

money and keep half for yourself

bang done set them up get him ready this

this is shit I didn't plan I'm just

telling you things off the top of my

head because this is how I think it was

a hustler I don't I don't need to sit

52
and think I just know there's money and

I find a way to get the money

that's how I am

so right now you've got cousins out

there who aren't driving Uber if you can

convince them to drive Uber well then

why don't they do it without you easy

you can talk some shit make some shit up

hey if you've got an Uber account no

I'll set it all up for you because it's

complicated and there's some tax I'll

handle the tax don't pay no tax just lie

blah blah blah get him an Uber get them

in cars bang bang take the money

done

what are you waiting for use what you

got you've already got people there's

cars there's things happening you're

just not doing anything

look around make a full list of what you

have stick to the business principles

and find a way to get money in without

spending money out and you won't lose

that's what I did with the webcam

company and it made me millions of

dollars

Millions I ended up with huge numbers of

girls

all because one girl I start with one

girl made money bought another laptop

got another girl two girls made money

53
bought a bigger apartment three girls

four girls five girls bang bang bang

before you know I had a fucking Empire

of women

because I stuck to my business

principles I never I never spent money I

didn't make first

I never from my webcam company which

ended up generating over seven million

dollars I never once ever spent money

that I hadn't made

I didn't spend a dollar out of my pocket

that I hadn't already made first from

the webcam company I started that from

zero just like I started my advertising

agency zero and this is why when people

come to me and go I want to start a

business I need an investment I sit

there and think you don't know about

business because if you knew about

business and your idea was really good

you would need my money you'd pull it

off for zero

if you're talented and your idea is good

you don't need money

so if you can't make it work for zero or

for very little then it probably

wouldn't work anyway and you just lose a

whole bunch of money because if it would

work if it's a good idea and it will

work then money will start coming in

Fast and you'll have the money you need

54
if no one's sending you money in to give

you the money you need then the idea

doesn't work anyway

so if I put these hoes on it's like

I'll take that back

if I put these chicks on cam and no one

was paying them

then they weren't hot enough to be in a

strip club were they

luckily they were I know my girls are

hot it's just an example this way I get

to find out if they're good enough for

free this way I get to find out they're

good enough for two 300 Grand

think about it use what you've got

you've already got shout out there

you're just lazy Point ten

staff

I know a lot of people who are starting

companies or they want to start business

and the first thing they say is I need

an assistant or I need this or I need

that member of staff

staff need a clear objective so here is

the very simple magic rule for staff

either make you money

or save you time

that's a clock in case you're wondering

or you don't need them

so a Salesman a sales staff

will sell things and bring money in

55
you'll be able to sit there and see

exactly each week how much money that

member of staff made you and you'll be

able to make sure that he made you more

than he cost you fine

other members of staff are going to save

you time even if it's a general

assistant or PA you'll be able to see

the time saved with the tasks they've

given and you need to be able to sit

down with a piece of paper once a month

once every couple weeks whatever and

audit your staff

member how much money do they make how

much do they cost positive or negative

staff member

what tasks did they complete how much

longer from my life would it take in me

to do those tasks is it worth the money

because if you could have done those

tasks in your free time where you spent

watching TV then you don't need that

fucking member of Staff buy room and

save the cash

you have to audit your staff very

specifically by this method they either

save you time or they make you money or

you don't need them now anyone who's

worked any kind of job knows if you go

into any kind of company most people are

doing nothing

I've worked so many jobs and everyone

56
did nothing in fact I had a job at a

company selling advertising after I left

the after T2 failed I got a job at

another company selling

websites and all this kind of

advertising and I spent three of my five

days a week reading Wikipedia because I

didn't care because I had a basic and it

was an

it was enough and by then I was training

to be a world champion I was tired all

the time so I didn't give a shit

and no one called me up on it no one

noticed

three days a week I did nothing but read

Wikipedia pages

because I couldn't access Facebook it

was interesting

that is literally the level of laziness

most people experience if you take out

coffee breaks cigarette breaks chit

chatting in the office most people do

fucking nothing I'm very sure you could

fire 50 of the people in nearly any

company and the company would be just

fine if the other 50 did some real work

everyone's lazy big companies are

inefficient because they haven't got

time to do this but you're not gonna

have a big company you're a hustler

you're gonna have a few members of staff

57
you're gonna make millions of dollars

and you're gonna make sure that you're

either making you money or they're

saving you time now the amount of time

they're saving you isn't enough or

they're not making enough money to cover

their wages they gotta go

there is you've got to be ruthless in

this game but this is how staff this is

the magic formula of staff so when

people say to me I want to start a

company I need a assistant I say an

assistant to do up oh just to help me

with things what things what things will

they help with how long do those things

take how much time is that going to save

you and why do you not have the time to

do them yourself

because you want to watch TV because you

need to relax because you're afraid

you'll burn out

shut up it's garbage it's all garbage

you want to feel important to tell

someone what to do it's not how you get

rich

this is the magic staff formula

do they make me money do they save me

time write it all fucking down work it

out and if it ain't good enough they

gotta go simple that is how you manage

staff because I could ask so many

questions about staff

58
making money save me time done another

thing that's important with staff is you

have to teach staff your business ethics

so whenever I remember staff I've argued

with staff plenty of times because

everything must be done quickly but that

is how I work that is how I want them to

work now I am a hundred percent certain

that even if it's only by one percent

the fact that I am uncompromising in the

fact I want things quickly things get

done quickly or quicker if I didn't say

anything it may take 10 seconds if I

complain it may take nine seconds it may

only be a tiny saving but that is how I

work that is how the people I work with

I want them to work speed is everything

so when you get new members of staff on

board as well make sure they understand

your business principles especially

number one because that is your business

Mantra speed

so if you have a Salesman

and he's selling and he's doing

fantastic that's good you can sit him

down and say you know what you're doing

a fantastic job you're making lots of

money I'm very very proud of you look

you're making this this this you've done

really well that you're making Target

it's only one thing I want to talk about

59
so how quickly you work

I'd be like what do you mean I'm hitting

Target yeah you are hitting Target but

when you're inputting information to the

system I think we can get that done

quicker there must be a faster way we

can get that done free up is time if he

does things quicker he has more free

time to sell more products you'll make

more money speed no one ever Works fast

enough

when I was fighting jab crossed the

basics is never quick enough it has to

be quicker it has to be quicker in

fighting there's no such thing as too

quick everything must be faster all of

the time it's the same in your business

all of the time faster all of it all the

time if your assistant is saving you

time if they work faster they save you

more time because they have more time to

do more things to save you time

faster all the time

so even if they're both performing

you still have to re-incentesize and

re-illiterate point one point one is

super super important

if you do that you're gonna get more at

your staff more money is going to be

made more Works can get done it's better

for everyone as a whole

I learned this business I learned this

60
we're going to come I'm probably some of

these points will overlapped but before

television

I worked as a fishmonger when I was 15

was my first job and I used to carry

boxes of ice

and a fish at six o'clock in the morning

on the market shit job in the middle of

winter you're carrying ice six in the

morning it's minus five it's horrible

your hands are shaking it's a horrible

job and I got paid no money but I did it

because I wanted money so if I'll do

that at 15 your 15 year old nephew will

make a fucking website

so I used to get up at five run from

where I lived in Luton to the Town

Center Market rotten because I didn't

have a fucking car work 10 hours and

then run home

that's how much energy you have when

you're young that's what I did

and the person I worked for was my uncle

my uncle worked there his name was Keith

and he always used to tell me faster

faster faster faster

and I was always trying to move these

books of fish as quickly as possible and

one when I was moving on the boxes I'd

say yeah but

if I finish it all what's the rush I'm

61
here till five o'clock he goes no no

faster faster you'd always push me to

finish and then if I finished everything

I'd have maybe three hours left if I

walked it would take me to 10 hours if I

ran like crazy it would take me seven

hours so in a three hour spare I say now

what do I do he goes there's always work

to do find work to do

what do you mean find work to do let's

find work to do fine work if I see you

standing around I'm gonna get angry find

work that's what you used to say I'd end

up sweeping the floor or wiping the

walls cleaning the walls some dumb shit

but he was right I'm gonna come to this

point later on

if you do things quickly you have more

time to find work to do

and finding work to do adds up I swept

the floor I wiped the walls maybe

someone came in saw the nice clean

pristine walls and bought some fish they

wouldn't have otherwise bought if

there's a tiny mark on the walls who

knows

the point is the work got done quicker

because I was being pushed to be fast it

got done and then more work happened

even if it was menial work more work

happened in the same time frame more

work got done

62
that made me more valuable as a staff

member that's how he valued me

you've got to be the same

right
Conclusion
that's the first 10 lessons we have 90 more the first 10 lessons of the hustlers
University I bet you're sitting there already in their minds blown they're sitting
there like whoa I've learned so much I didn't think of it that way Tate you're a
genius I know I know we have 90 more we've just begun if you've watched this video
once I recommend watching it two or three times these things need to sink in like
second nature to you need to be able to recite them one by one we've talked
about how you start companies what you prioritize in a company how you make sure
everything's done quickly and why that's so important how you manage staff how you
find ideas to relaunch companies what members of Staff you can get we’ve covered
all this in the first 10 points this alone is enough this alone is worth the value
I've taught you and we've just begun the first 10 points of the hustlers University
if you watch this video I recommend you watch it two or three more times beforeyou
even move on to number two if you want to move on to number two do it but you need
to pay attention to these because they are the basis of everything I'm going to
teach you here on after.

63
Hustler's University straight into it

point 11.

Outsource cheaply if there's something

you cannot do and you need someone to do

it you need to Outsource cheaply you can

either find a student as I've discussed

earlier finding a niece nephew blah blah

or find students students are fantastic

because students need work to do for

their

fucking projects or whatever let's say

you need a video find us find a film

student

they'll do it cheaper than a film

company find students or use Fiverr

Outsource cheaply and never the point 11

is never higher if you can avoid it

please do don't hire another company to

do your work

so as a company

let me uh remove my

beautiful diagram

as a hustler

so I'm not trying to teach you how to be

a CEO I'm teaching you how to make five

or six million dollars a year so you can

buy supercars and enjoy your life as a

hustler you want to be here at the top

that's me

wait let me bring some muscles

there we go that's me

for the big arms of a g

64
that's me I'm the Hustler I'm the CEO

underneath me

you might have to have one company let's

say I develop an app I need an app

development company

but if I can help it I'll hire a student

to make my app ideally you want

individuals below you

you want this person who's your

assistant this person is your sales this

person does your app development or

whatever and it's all people

maybe you will need a company below you

to do something

so let's let's make this specific let's

say I have a app company

and then let's say this person is these

are all people that do different things

sales

assistant

my relationship with the people is

always going to be better and cheaper

than my relationship with the company

because a company is not interested in

making you rich

and I know you think the people aren't

either but bear with me a company is

interested in making it self-rich

they're very different things so if I

have a let's take an example as a

website if I need a new website

65
and I tell a person who works for me to

make that website me and the person have

a personal vested interest in such

website I can discuss within personally

we can get it done

if I hire a company to make my website

it gets added to the list of work and

then this company thinks how can we get

more websites do you understand where

I'm coming from the person

who's tasked with the website has one

job make my website

the company who's tasked with the

website has two jobs make the website

and find more people who need websites

they need to do two things

and if they're smart

and some of them are if they had to

choose between delivering your website

on time or taking on more work and

taking more money they'll take the money

their primary focus is not your site

their primary focus is generating money

do you understand these there's a huge

difference this person's primary focus

is completing his job for his boss this

person's primary focus is not completing

the job for the boss it's getting more

money from somewhere else there's

nothing to do with you fair enough they

may have more people in different

departments blah blah blah but that's

66
still the primary goals of the

individuals the primary goal of the

individual and the primary goal of the

company

plus the company's more expensive

so you want to try and Outsource cheaply

you want to have individuals you work

with now if an individual has a company

fine that's still an individual when

someone goes I'm me and I have my

company I see that as an individual

I don't see big companies as as people I

want to work with if I want a website I

don't want to go into some office full

of people making websites I don't like

that I've never had a positive

experience with that it's always

expensive they always have other jobs

and other things to do their primary

goal is making money they don't really

give a shit about you now if you need

something very specific and personalized

and you need a really big company okay

do it but in most cases you don't

try and work with people and try and

Outsource cheaply and try new students

this is number 11. nearly anything you

need done a student can do

you can find students and students are

drumroll

broke which means they work

67
cheap

find students if you don't know how to

do something find a student who doesn't

know how to do it try and avoid going to

companies companies have a different

objective than keeping you happy if you

have good staff under you you become

like a team you become like family

everyone wants to work together everyone

wants everything to work if you're a

good leader your staff genuinely want

everything to work and you're and you

genuinely want your staff to be happy

it's a happy medium everyone wants

success this company doesn't really give

a fuck if your company fails

if you've paid the invoice they don't

give a shit you've paid the invoice they

have to deliver a website whatever

they've got 10 other people to make

websites for oh your company fucked up

big whoop

work with people with vested interests

students young people trying Outsource

cheap try and avoid hiring another

company to do anything as as a hustler

you want to have you at the top

individuals you can trust below you and

that is the happiest company structure

you don't want to be working with lots

of companies I know guys are trying to

start businesses they hire a website

68
company they hire an accountancy firm

they hire this and I was like all it is

is you at the top company below you

company below you company below you all

trying to send you invoices and suck you

dry

it's bullshit don't do that you won't

get rich very quickly doing that trust

me Point 13 and this is fucking

important and this is the biggest

mistake I made with T2

businesses won't last forever

I know you think your business will last

forever but it won't

and if a business won't last forever

you need to get rich quick and put

yourself before your business

the biggest mistake I made with T2 is I

was so desperate trying to keep it

afloat that I wasn't taking any of my

own money I bought a new car and I gave

myself a little bit of money but if I

could go back in time I would have

milked that cow I had money in the bank

but to keep it surviving I didn't want

to take so much money

I had to keep Dan's Coke habit down so I

reduced the amount of wages we were

taking kept it low so when it all blew

up I wasn't sitting on any money

I kept the company alive at the expense

69
of me if I could go back in time by the

time it all blew up I'd be sitting on

half a mil clean look after yourself

first

and this is very very important because

no business lasts forever

doesn't matter what the business is even

my TV advertising business that worked

13 years ago would never work today

calling people on the phone trying to

convince them out of money when they can

just cut a YouTuber for 500 pounds with

more viewership and they can track the

clicks and directly see how much money

they're getting back that you can't do

with TV I could never sell TV to someone

today never this is before Instagram

before social media before YouTube all

this came along and killed TV now not as

a few big Brands left

Netflix who even watches TV that

business wouldn't last anymore I bet if

you told blacksmiths 200 years ago that

being a blacksmith ain't gonna ever work

again they've been like what people

always need metal what are you talking

about

blacksmiths don't aren't around anymore

every single business is going to fail

sooner or later so if it's gonna fail

make sure you get that money before it

blows up I have no problem with any one

70
of my businesses going boom

if it's already paid me

if all my cam girls quit but I have

three mil good

if I've taken all that free mil and

invested it in a big studio and

reinvested all the money and made

everything nice and then they all quit

then what was the fucking point

the goal of a business is to make you

rich

this is the point of your business to

make you rich the point of a business is

not to have a business for vanity the

point of the business is to make you

rich look after yourself first now

obviously this is an equation I'm not

saying only look after yourself to look

after your business I'm saying take this

in mind keep it as a happy equation and

make sure you're getting that money

with T2 I made a mistake and I kept

funneling all the money back into

keeping the ship afloat

it's my ship

it's a T2 ship on the waves

and I didn't take enough of the money

for myself

kept investing in new staff new

computers

dumb shit I was 20. all the lessons I'm

71
telling you now are lessons I've learned

if I would have just taken the money you

know what get dealing all right yeah

we'll keep it going yeah just take the

money take the money take the money take

the money by the time it blew up I would

have been sitting on 500 fucking Grand

and I didn't

you have to look after yourself a

business won't last forever so you have

to take the money and get rich look

after yourself

if you're thinking about oh maybe I need

a new camera maybe I need a new car

maybe I need new Vans whatever your

business is doesn't matter think about

it but also think long and heavy is that

going to bring new money in

let's look at our video production

business just come to my head

you have a video production business

you're filming in 4k you want this new

camera it's still 4K but it does all

these extra features does the Layman

understand it not really if you can go

to a meeting and tell them you're going

to film in 4k it's the same that camera

is 20 grand I don't know I don't know

I'm just tell me I don't know anything

about cameras do you spend the money on

that camera or do you just pocket the 20

grand I'm telling you what you do you

72
pocket the 20 grand because it's not

going to get you any more clients it's

still 4K

you can just lie in the meetings and

pretend your camera can do what that

camera can do you're not going to lose

or make any more business

get the fucking take the 20 grand they

ain't gonna add money in directly so you

don't need it you need to be getting

rich from your company look after

yourself first because when your company

fucks up you need to be able to say okay

abandon shit

abandoned ship with fucking suitcases

don't abandon when I abandoned T2 I had

nothing

and that was a mistake I worked my ass

off sleepless nights millions of dollars

to the bank for nothing

don't do that look after yourself first

this is point 13 a business won't last

forever you need to get rich quick and

you need to take the money take the

money for yourself don't run a business

for vanity look after yourself get that

money and keep it

if you have to choose between you and

the company most the time you should be

choosing you it's obviously it's a

balance you need to make sure your

73
company's looked after you need to

reinvest in your company blah blah of

course

but still you are the primary focus of

your universe

everything serves you including your

company that's Point 13. don't make the

mistake I made with T2 putting it all

back in

and not looking after yourself

there's a reason why you can actually

put this in the course look him up Sir

Philip green with BHS

billionaire bought BHS which is a big

clothing store in England saw it was

failing took billions and billions for

himself let it fail let everyone's

pensions go under let it sink once he

realized you know what what do I do here

do I do I just make millions and

billions to myself or do I save this

company nah for me he actually lost his

lordship for it because they thought it

was such an evil thing to do because

like a thousand like ten thousand old

ladies lost their pensions who'd worked

there for like four years pretty evil

but the point is the same as a

billionaire he understood me first

company second

so he milked it was another company

there's a toy store and they ran up

74
until Christmas day and they took all

the money for Christmas

no it was a catalog you remember the

catalog there was these Chris no there

was these Christmas catalogs I can't

remember these are these Christmas

catalogs and you pay every month and you

build up this balance and then before

Christmas you can order all your

presents and all your food from the

catalog

and they ran up until Christmas Day and

then they closed took millions and

didn't deliver anything ruined

everyone's Christmases I remember it was

big in the news in England they ruined

some like 10 000 families Christmases

because they couldn't afford a Christmas

anymore but the managing director

because managed director ended up going

to court but he still got waited because

it was legal he took 7 million

he looked at his business and goes you

know what I don't think this is

sustainable anymore I'm not gonna put

any more money I'm gonna take seven

million pounds I'm gonna fuck it off I'm

gonna deal with the big PR disaster I'm

gonna go hiding and whatever I've got

seven mil he looked after himself first

he would have put that seven mil back in

75
the company would have gone bust a year

and a half later and you have no money

look after yourself first be ruthless

with it take the money for you there's

no point in going through this stress

for any other reason

so sir Philip green look him up he did

it with BHS and you can also Google uh

Christmas catalog bankruptcy and you'll

see both of these people both times

managing directors took their money same

thing with the big Banks when the big

Banks went bust all the banking

directors you think they didn't take big

money when the big bank's all fucked up

you think they didn't take their big

bonuses first

the smart people know look after

yourself first look after the business

second the smart people know that

because as long as you're financially

okay as long as your bills are paid your

mortgage is paid and you have money

everything's gonna be

Point 12

. I've said this already about to say it

again

I've been over this but I'm gonna stress

it like I said some of these points are

going to overlap a little bit because of

the way I explain things off the top of

my head because I'm a fucking genius I

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don't need to sit there and script this

out

you can't fuck up if you don't spend

money

this is key it's very hard to fuck up if

you don't spend money now if you have a

very successful business and you're

sitting on lots of money and you don't

upgrade your business and then you go

out of business that's a fuck up you

should have spent money yes if you're a

blockbuster and you are sitting waiting

for people to rent videos and you didn't

invest in a streaming service like

Netflix and you got a business yeah you

fucked up you should have spent money

but at the beginning of a company as a

hustler if you don't spend money it's

very hard to fuck up 99 of business fuck

ups are I spent cash and I can't get it

back

I spent cash and I lost it

I spent cash and now I don't have enough

if you don't spend it's very difficult

to fuck up and this is why being broke

is so liberating I was happier starting

businesses when I was broke if you're

watching this and you're broke and

you're living at home with your mom you

are lucky

if everything goes wrong you still have

77
somewhere to sleep you're still going to

eat you're not worried about a mortgage

payment you ain't gonna worry about car

payment if everything fucks up you're

still okay if you're in a position where

you're semi-successful you have a BMW in

an apartment now you can't afford to

fuck up you're going to lose everything

this is the point so if you're not

successful things are even better but

spending money is the easiest way to go

wrong if you don't blow money

it's very hard to fuck up and that's why

we go back to the way I teach you to

start businesses for nearly for free

don't spend money

if you're going to spend money spend on

what you spending on here knowledge

information I'm going to save you

thousands hundreds of thousands for what

you got this course for but in general I

see people and they're so happy to spend

money don't spend your money because

it's very hard to fuck up if you're not

spending money if you've got a Hustle

it doesn't matter what it is

and it's bringing money in

yeah and you're not spending money all

the time you'll be okay

now I'm not saying be tight I'm not

saying don't invest I'm not saying be

stingy I'm not saying any of that I'm

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saying be careful and think do I need to

spend this money right now and when you

were to decide if you're going to spend

money or not the question is is it going

to make me more money

so let's take our makeup brand you have

your makeup brand

I chose makeup because I don't know

anything about makeup because I'm a man

so it's just a general thing you have

your makeup brand you have your website

you're doing some advertising you've got

a few YouTubers makeup YouTubers using

your products and you're doing some

advertising you're bringing in money

right we're bringing the money right now

you're all working from home you're from

home you've got boxes around your

bedroom you're working on a laptop

you're making money

now

you have some money you can spend

how do you spend that money

I'm asking you I already know the answer

the answer is you spend the money in a

way that will bring more money in

so let's say you're semi-successful now

you may sit and think well I want an

office now I need to get an office

now you want an office you don't need an

office you're making money without an

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office

setting up an office is that going to

bring in more orders

how will you be in all how is you being

in an office when the website's exactly

the same going to bring in more orders

it's not it's not going to change

anything if you spend that money on more

YouTubers talking about your products

you'll bring in more money

only spend money if it's going to

directly if you can see the clear path

to how it's going to lead to more money

in or don't spend it

too many people fuck up because they

just go oh yeah let me invest in oh I

need an office or we need to I have this

all the time with people all the time I

get approached with this all the time

you need a back end

all the time you need to spend I get

I'll go it's only two days ago fifteen

thousand Euro he wanted to build me this

super back end because I have the War

Room which is all run on Telegram and

all this bots so someone buys a product

automatically links to their telegram ID

automatically adds them in and out the

War Room checks what other products they

have links them into the right rooms in

the War Room blah blah blah blah blah

and I'm sitting there going okay

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I see how that would be useful a huge

very complicated technical back end

but I don't see how that's going to

bring more people in the front

I'm a millionaire

he won 15 grand which is nothing

I don't see how me having all this fancy

shit behind my website

at this current stage maybe at a later

date is going to make more people buy

from my website

so why do I need it

all I need is people to buy

I don't need this back end fucking back

end this big huge back end for money

that may speed up things once they've

already purchased but right now I'm

doing everything manually with staff and

the staff are competent and it's getting

done it's fine

so why do I need to spend this money it

goes against my business principles when

someone explains to me how this back end

will convince more people at the front

end to buy

that I'll be interested but until then

if I'm going to spend 15 grand I'm going

to spend it on bringing more people in

the front door

now if I get overloaded and there's no

possible way I can deliver on my

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products I'll buy a back end but until

that happens I am only interested in one

thing money in what's the other lessons

I taught you in the first two the first

ten lessons one of the lessons was what

what's a business

a business is this

this is a business

this oh is a website ain't a business

money in the bank ain't a business a

back end ain't a business

the only thing that's a business is this

orders coming in that is a business the

rest of it is bullshit fulfillment

this is your focus as long as you have

this you will be okay T2 succeeded for a

year and it would have been for many

years because of this

as long as you have this nothing will go

wrong

if this goes you're fucked you can have

the best website the best cash reserves

and the best back end in the world if no

one's ordering you're gonna go out of

business

if you have lots of orders no cash

reserves and no back end but people are

buying and buying and buying you've got

a business

this is it this is your focus if you're

gonna spend money it has to directly

lead to this

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don't fall for the geek shit especially

with the War Room I've had some people

come at me and go oh it's going to be a

program and just give it a geek shit

programming and you're able to see

everything that are very interesting I

understand why that sounds like

something I need but I don't see how

it's going to convince more people to

join the War Room people join the war

room because I'm me and I give value

that's why they joined the war room and

manually I make sure everyone ends up

where they need to be and it's fine

You could argue that this might speed

things up

and that's going to go back to number

one speed this is going to speed things

up give my staff more time

but I already do my staff time equation

member staff time saving

I'm very happy with the amount of time

that's being saved amount of money each

number of staffs making me I have a good

equation right now for my staff that

doesn't need adjusting my staff are all

fantastic everyone I work with is G

so I don't need to invest a bunch of

money plus as we're gonna have a bunch

of teething problems and not work

properly anyway

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so the point is if you're going to spend

money be careful and if you're going to

spend money you need to see a clear link

to how it's going to bring more money in

nothing else this is your business

nothing else is your business

the rest is bullshit number 14.

reputation control I get lots of

questions of people and say what about

you know my reputation people are saying

bad things etc etc

to control your reputation is very very

simple you need to do more good than bad

you're never going to have people 100

happy but as long as in general you do

more good than bad you'll be okay also

you'll find that people don't often

really go out of their way to slander

you unless you've really really

piss them off and one of the easiest

ways to piss people off is to ignore

them so in business no matter how bad

things are going you never ignore them

even if they're blowing up your email

and messaging you non-stop I'm unhappy

I'm unhappy and I'm happy try and find a

solution people only get worse and they

only get bitter if they're ignored

because if they're emailing you then

they're not writing all over blogs and

forums and making their complaints

public they're complaining directly to

84
you which means you can manage it so

this is another very important thing

about business everything I've taught

you so far you obviously see there was

some

struggles along the way and I learned

the most important thing you can do to

manage your reputation is to take all

the criticism personally so they can't

spend the criticism anywhere else so

someone has any kind of problem contact

them say hey you've got a problem let's

talk about it see if we can work

something out blah blah blah even if

they're a complete unreasonable idiot if

you complete if you continue to email

them back and forth and let them vent a

little they're very unlikely to continue

to just spread crap all over the

Internet because that's the world we

live in now it's easy to find customers

with the internet and it's easy to lose

customers with the internet so for

reputation control make sure you're

prepared to speak to people even when

they're being dicks that's point point

fifteen and this is very very important

this is going to be a major way you

should change your thinking in regards

to business so you've learned a lot of

things so far and you're about to learn

85
something else and I think I've

mentioned this before on Twitter but if

you missed it this is very very

important you have to change the way you

think about money

and you're going to change what you

think about money by only thinking about

money all of the time

so I'll give you an example

99.9 of people who go in a coffee shop

go in a coffee shop and buy coffee and

sit down

if I go in a coffee shop I go in I look

at the prices of the coffee I look at

how busy the place is I buy my coffee

and I sit down and then I think if I had

to run this business would I make money

could is there a way I could run this

business and make more money how much do