A

DISSERTATION PROJECT
ON
“EMARKETING TOOLS AND SOCIAL MEDIA MARKETING FOR
FUTURISTIC PACKAGING PVT. LTD”

Submitted to
Institute code: 839
Graduate School of management studies
Under the Guidance of
Dr, Pankaj ray Patel
Director, GSMS, GTU
In partial Fulfilment of the Requirement of the award of the degree of Master
of Business Administration: International Business (MBAIB)
Offered By
Gujrat Technological University
Ahmedabad

Prepared By:
Rushabh Hirpara
228390593021
MBA IB (Semester IV)
Month & Year:
March – 2024

1
 Student’s Declaration

I hereby declare that the Comprehensive Project Report titled “ A

DISSERTATION PROJECT ON EMARKETING TOOLS AND SOCIAL
MEDIA
MARKETING FOR FUTURISTIC PACKAGING PVT. LTD” is a result of our

own work and our indebtedness to other work publications, references, if

any, have been duly acknowledged. If we are found guilty of copying from
any other report or published information and showing as our original work,
or extending plagiarism limit, we understand that we shall be liable and
punishable by the university, which may include ‘Fail’ in examination or any
other punishment that university may decide.

Enrollment No Name Signature

228390593021 Rushabh Hirpara

Place: Ahmedabad Date:

2
Plagiarism Report

3
 CERTIFICATE OF EXAMINER

This is to certify that Rushabh Hirpara, 228390593021 of the Graduate

school of management studies, 839. Performed the project work that is
contained in the report titled “A DISSERTATION PROJECT ON
EMARKETING TOOLS AND SOCIAL MEDIA MARKETING FOR
FUTURISTIC PACKAGING PVT. LTD”

The report is approved / not approved

Comments of External Examiner

This report is intended to fulfil a portion of the requirements for the award of
the Gujarat Technological University's Master of Business Administration
(Fulltime) degree.

(Examiner’s Sign)
Name of Examiner:

External Examiner’s Institute Name:

4
 Preface

As a part of MBA circular and in order to gain practical knowledge in the field of
management, it is required to make a report on “A dissertation project on Emarketing
tools and social media marketing for Futuristic packaging pvt. Ltd”.

The objective is to study the consumer perception towards organised retailing and
unorganised retailing. For the fulfilment of an organizational goal, it is necessary that the
training should be well planned and conveyed to the employees in order to have transport
and steady flow of the different mechanisms of the organization. The objective of doing
the project is to collect all the necessary information with respect to the working
procedures specifically with the management.

Doing this project report helped me to enhance knowledge regarding the perceptions of
consumers regarding the apparel industry. Through this report I come to know about the
importance of practical knowledge as well as the importance of devotion towards the
work. I have prepared comprehensive project on “A dissertation project on Emarketing
tools and social media marketing for Futuristic packaging pvt. Ltd”. It was really a nice
experience for me to do work on this project.

5
 Acknowledgement

First and foremost, praises and thanks to the God, the Almighty, for His showers of

blessings throughout my research work to complete the research report successfully.

I, Rushabh Hirpara would like to express my sincere thanks to all those who helped me

during my research project. It has been pleasured to work on the topic of “A dissertation

project on Emarketing tools and social media marketing for Futuristic packaging pvt.

Ltd.”.

To begin with I would like to thank GUJARAT TECHNOLOGICAL UNIVERSITY

for giving me opportunity to work for the comprehensive project. I would also like to

thank Dr. Pankaj ray Patel Director of Graduate School of Management Studies for

his support.

I would like to express my deep and sincere gratitude to my research guide Dr. Pankaj

ray Patel Director of Graduate School of Management Studies, for giving me the

invaluable guidance throughout this research. It was a great privilege and honour to work

under her guidance. I am extremely grateful for she has offered me.

I am extremely grateful to my parents for their love, prayers, caring and sacrifices for

educating and preparing me for my future. Also, I express my thanks to my sisters,

brother, and friends for their support and valuable prayers.

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 Index

Ch.no Particulars Page no.

Chapter: 1
Introduction of the Industry
1.1 Introduction of Packaging and Container
Industry
1.2 History of Packaging and Container
Industry
1.3 Product of Packaging and Container
Industry
1.4 Packaging and Container Industry
Scenario
1.5 Different types of Emarketing tools
1.6 Impact of Social media marketing on
industry

Chapter: 2
Introduction of the company
2.1 Introduction of Futuristic packaging
Pvt.Ltd
2.2 Company profile
2.3 Classification of company
2.4 SWOT analysis of Futuristic packaging
Pvt.Ltd

Chapter: 3
Literature Review

Chapter: 4
Research Methodology
4.1 Research Design
4.2 Scope of the study
4.3 Objectives of the study
4.4 Limitations of the study
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4.5 Sample Design
4.6 Sampling Techniques
4.7 Sample Size
4.8 Statistical Method
4.9 Data collection Method

Chapter: 5
Data analysis and Interpretation
5.1 Representation Of Data Collected
5.2 Cross Tabulation and Hypothesis Test

Chapter: 6
6.1 Suggestions & conclusion
6.2 Key Findings
6.3 References
6.4 Annexure

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 List of Tables

Table Particulars Page no.

no.

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 Table of Graphs

Graph Particulars Page no.

no.

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 Chapter 1:
Introduction Of
the Industry

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1.1 INTRODUCTION OF PACKAGING AND
CONTAINER INDUSTRY:

The packaging and container industry stands as a vital component of global trade
and commerce, facilitating the storage, protection, and transportation of goods.
With a rich historical backdrop, this sector has continuously evolved, integrating
new materials and technologies to meet the diverse needs of various industries.
This article explores the landscape of the packaging and container industry,
highlighting key players, market dynamics, sustainability initiatives, regulatory
frameworks, and future outlooks.

 Evolution and Innovation

 Historical roots trace back to ancient civilizations using rudimentary materials like
clay pots and animal skins for packaging.
 Advancements in materials and manufacturing processes have revolutionized the
industry, introducing materials like plastics and composites alongside traditional
options like glass, metal, and paper.
 Innovation has led to the development of active and intelligent packaging
solutions, incorporating features such as antimicrobial properties and sensors to
enhance product shelf life and quality.

 Market Dynamics and Key Players

 The packaging and container industry encompasses a wide array of players, from
multinational corporations to local suppliers, serving diverse sectors like food and
beverage, pharmaceuticals, cosmetics, electronics, and ecommerce.
 Global packaging market valued at approximately $900 billion in 2020, projected
to reach over $1 trillion by 2025, growing at a CAGR of around 3.5%.
 Key players include companies like Amcor PLC, International Paper Company,
Tetra Pak, Crown Holdings Inc., and Ball Corporation, each offering a unique
portfolio of products and services.

 Sustainability and Environmental Concerns

 Heightened awareness of environmental issues has propelled sustainability to the

forefront of industry priorities.
 Initiatives focus on reducing plastic waste, promoting recyclable and
biodegradable materials, and adopting circular economy principles.

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 The global sustainable packaging market valued at $240 billion in 2020, projected
to reach over $350 billion by 2025, with a CAGR of around 7%.

 Regulatory Landscape

 The packaging industry operates within a framework of regulations and standards

governing product safety, labelling, recycling, and waste management.
 Regulations vary by region, influencing industry practices and driving innovation
in sustainable packaging solutions.
 Industry certifications and voluntary initiatives play a significant role in promoting
responsible packaging practices and meeting sustainability goals.

 Future Outlook

 Emerging trends include the adoption of smart packaging technologies,

personalized packaging solutions, 3D printing for OnDemand packaging, and
digitalization of supply chain processes.
 The industry is expected to witness further consolidation and partnerships as
companies strive to innovate and expand their market presence.
 Sustainability will continue to be a driving force, shaping product development,
consumer preferences, and regulatory frameworks.

The packaging and container industry, with its rich history and constant
innovation, plays a critical role in global trade and commerce. As market dynamics
evolve and sustainability concerns intensify, industry stakeholders must adapt,
embracing innovation and collaboration to meet the challenges and opportunities
of the future. With a focus on sustainability, technological advancement, and
regulatory compliance, the industry is poised for continued growth and
transformation in the years to come.

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1.2 History of Packaging and Container Industry:

 Ancient Origins:

Packaging and containers have been essential components of human civilization

since ancient times, dating back thousands of years. Early civilizations relied on
natural materials readily available in their environments to store and transport
goods. They ingeniously used leaves, gourds, clay pots, and animal skins as
rudimentary packaging solutions. These materials served various purposes, from
preserving food to carrying water and other essentials. The development of pottery
and ceramics marked a significant advancement, allowing for more durable and
versatile containers. Additionally, advancements in weaving techniques led to the
creation of baskets and bags, further expanding the repertoire of packaging options
available to ancient societies.

 Medieval and Renaissance Period:

The medieval and Renaissance periods witnessed further innovation and

refinement in packaging and container technology. As trade routes expanded and
commerce flourished, there arose a growing need for reliable and efficient
packaging solutions. Wooden barrels and crates became commonplace for storing
and transporting goods such as grains, liquids, and spices. These containers were
sturdy, stackable, and relatively easy to manufacture, making them ideal for long-
distance trade. Furthermore, the Renaissance saw the emergence of glass as a
viable packaging material. Glass bottles and jars provided an airtight seal, making
them suitable for preserving liquids and perishable items such as wine, oil, and
spices. Papermaking techniques also improved during this time, leading to the
widespread use of paper bags, wrappers, and labels for packaging various goods.

 Industrial Revolution:

The Industrial Revolution marked a turning point in the history of packaging and
container technology. With the advent of mechanized production processes, there
was a dramatic increase in the scale and efficiency of manufacturing operations.
This revolutionized the packaging industry, enabling the mass production of metal
cans, tin containers, and glass bottles. Metal cans, in particular, revolutionized
food preservation and distribution, allowing for the packaging of perishable goods
on a large scale. Wooden crates were gradually replaced by cardboard boxes and
corrugated packaging, which offered superior protection and versatility for
shipping

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 and storage. These developments facilitated the rise of global trade and commerce,
laying the foundation for the modern packaging industry.

 20th Century Innovations:

The 20th century witnessed unprecedented advancements in packaging materials

and technologies. Plastics emerged as a gamechanger, offering lightweight,
durable, and versatile packaging options. Polyethylene, polypropylene, and other
synthetic polymers revolutionized the industry, providing alternatives to traditional
materials like glass, metal, and paper. Aluminium cans and foil packaging also
gained popularity, thanks to their superior barrier properties and shelf stability.
Additionally, Tetra Pak introduced aseptic packaging technology, enabling the
long- term preservation of perishable goods without the need for refrigeration.
These innovations transformed the way products were packaged, distributed, and
consumed, shaping the modern landscape of the packaging and container industry.

 Modern Era:

In the late 20th and early 21st centuries, the packaging industry underwent a
paradigm shift driven by sustainability concerns and technological advancements.
With growing awareness of environmental issues such as plastic pollution and
resource depletion, there was a renewed focus on sustainability and ecofriendly
packaging solutions. Biodegradable and compostable materials gained traction as
alternatives to traditional plastics, offering a more environmentally responsible
option for packaging. Active and intelligent packaging solutions emerged,
incorporating features such as oxygen scavengers, desiccants, and temperature
sensors to enhance product freshness and safety. Furthermore, digital technologies
such as RFID tags and QR codes were integrated into packaging for supply chain
tracking, product authentication, and consumer engagement. These developments
heralded a new era of innovation and sustainability in the packaging and container
industry, paving the way for a more environmentally conscious and
technologically advanced future.

 Future Trends:
Looking ahead, the packaging and container industry is poised for further
evolution and transformation. Advances in materials science, including biobased
polymers and nanotechnology, will drive the development of ecofriendly and high-
performance packaging solutions. Smart packaging technologies will become
more sophisticated, enabling Realtime monitoring of product quality, freshness,
and safety. Circular economy models will gain momentum, promoting the
reuse, recycling, and
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repurposing of packaging materials to minimize waste and resource consumption.
Additionally, there will be a continued emphasis on consumer engagement and
brand storytelling through innovative packaging designs and interactive
experiences. Overall, the future of the packaging and container industry looks
promising, with sustainability, innovation, and consumer convenience driving its
continued growth and evolution.

The history of the packaging and container industry is a testament to human

ingenuity and innovation. From ancient civilizations to the modern era, packaging
has played a crucial role in protecting, preserving, and promoting goods. Each
stage of development—from ancient origins to the modern era—has contributed to
the evolution of packaging technology, shaping the industry as we know it today.
As we look to the future, the industry is poised for further innovation and
sustainability, driven by advances in materials science, technology, and consumer
preferences. By embracing these trends and challenges, the packaging and
container industry can continue to thrive and meet the needs of a rapidly changing
world.

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1.3 Product of Packaging and Container Industry

The packaging and container industry produces a diverse range of products

designed to meet the needs of various sectors, including food and beverage,
pharmaceuticals, cosmetics, electronics, and ecommerce. Below are some of the
key products manufactured by this industry:

1. Cardboard Boxes and Cartons:

Cardboard boxes and cartons are widely used for packaging and shipping goods
of all shapes and sizes. They offer versatility, durability, and cost-effectiveness,
making them suitable for a wide range of applications.

2. Plastic Containers and Bottles:

Plastic containers and bottles come in various shapes, sizes, and materials,
including PET, HDPE, and PVC. They are commonly used for packaging
beverages, personal care products, household chemicals, and pharmaceuticals due
to their lightweight, durability, and ability to provide a barrier against moisture
and gases.

3. Metal Cans and Tins:

Metal cans and tins are used for packaging food, beverages, and aerosol products.
They offer excellent protection against light, air, and moisture, ensuring the
freshness and integrity of the packaged goods. Metal packaging is also recyclable,
making it an environmentally friendly option.

4. Glass Bottles and Jars:

Glass bottles and jars are favoured for packaging premium and luxury products,
such as wines, spirits, gourmet foods, and cosmetics. Glass is inert, nonporous,
and impermeable, making it ideal for preserving the flavour, aroma, and quality of
the contents.

5. Flexible Packaging:
Flexible packaging includes pouches, bags, wraps, and films made from materials
such as plastic, paper, and foil. It offers lightweight, cost-effective, and
customizable solutions for packaging snacks, confectionery, pet food, and non-
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food items.

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6. Corrugated Packaging:
Corrugated packaging consists of cardboard sheets with a fluted inner layer
sandwiched between two flat liners. It provides cushioning, insulation, and
structural support, making it suitable for shipping and storing fragile or heavy
items, such as electronics, appliances, and industrial goods.

7. Aseptic Packaging:
Aseptic packaging enables the long-term preservation of perishable goods without
the need for refrigeration. It involves sterilizing the packaging materials and filling
them with sterile contents in a controlled environment, ensuring product safety and
extending shelf life. Tetra Pak cartons are a common example of aseptic
packaging.

8. Biodegradable and Compostable Packaging:

With growing concerns about plastic pollution and environmental sustainability,
there is increasing demand for biodegradable and compostable packaging
alternatives. These materials break down naturally over time, reducing the
environmental impact of packaging waste. Products include compostable bags,
food containers, and packaging films made from plant-based materials such as
PLA (polylactic acid) and biodegradable plastics.

9. Specialty Packaging:
Specialty packaging encompasses a wide range of customized and niche products
designed to meet specific requirements or enhance brand visibility. Examples
include luxury gift boxes, interpurchase displays, promotional packaging, and
protective packaging solutions tailored to unique products or industries.

10. Smart Packaging:

Smart packaging integrates technology such as RFID (Radio Frequency
Identification), NFC (Near Field Communication), QR codes, and sensors to
provide functionalities such as product tracking, authentication, tamper evidence,
and freshness indicators. These innovative solutions enhance supply chain
visibility, improve consumer engagement, and ensure product safety and quality.

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11. Blister Packs:
Blister packs consist of a thermoformed plastic cavity sealed with a foil or film
backing. They are commonly used to package solid dosage forms such as tablets,
capsules, and pills. Blister packs provide individual unit dose packaging, ensuring
accurate dosing, protection from moisture and contamination, and tamper
resistance.

12. Vials and Ampoules:

Vials and ampoules are small glass or plastic containers used for the storage and
administration of injectable medications, vaccines, and biological products. They
are sealed with a rubber stopper or breakable neck, providing a sterile and tamper
evident packaging solution.

13. Parenteral Containers:

Parenteral containers include glass bottles, plastic bottles, and bags designed for
the packaging of injectable drugs, intravenous fluids, and sterile solutions. These
containers undergo stringent sterilization processes to ensure product safety and
integrity.

14. Prefilled Syringes:

Prefilled syringes are prefilled with a specific dosage of medication and are ready
for immediate use. They offer convenience, accuracy, and reduced risk of
medication errors, making them ideal for self-administration and healthcare
settings.

15. Pouches and Sachets:

Pouches and sachets are flexible packaging solutions used for the packaging of
oral solid and liquid medications, powders, and granules. They provide moisture
and oxygen barrier properties, ensuring product stability and shelf life.

16. Tamper Evident Packaging:

Tamper evident packaging features seals, bands, or indicators that provide visible
evidence of tampering or unauthorized access to the product. It helps ensure
product safety and integrity by alerting consumers and healthcare professionals to
potential tampering or contamination.

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17. Desiccant Packaging:
Desiccant packaging includes sachets or canisters containing desiccants such as
silica gel or molecular sieves. They are used to absorb moisture and maintain the
dryness of pharmaceutical products susceptible to degradation from moisture
exposure.

18. Child Resistant Packaging:

Child resistant packaging is designed to prevent young children from accessing
potentially harmful medications or substances. It typically features special closures
or locking mechanisms that require dexterity or strength to open, reducing the risk
of accidental ingestion or poisoning.

19. Compliance Packaging:

Compliance packaging includes blister packs, pill organizers, and
medication management systems designed to improve medication
adherence and patient compliance. These packaging solutions help
patients organize and track their medication regimens, reducing the
risk of missed doses and medication errors.

20. Anticounterfeiting Packaging:

Anticounterfeiting packaging incorporates security features such as holograms,
barcodes, and unique identifiers to authenticate pharmaceutical products and deter
counterfeiters. These measures help protect patient safety and ensure the
authenticity of medications in the supply chain.

Pharmaceutical packaging plays a crucial role in maintaining the safety, efficacy,

and integrity of medications throughout their lifecycle, from manufacturing to
distribution to patient use. It must comply with stringent regulatory requirements
and industry standards to ensure the highest level of quality and patient safety.

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1.4 Packaging and Container Industry Scenario

The packaging and container industry serves as a critical link in the global supply
chain, providing essential solutions for the storage, protection, and transportation
of goods. From ancient civilizations to the modern era, packaging has been
integral to human civilization, evolving alongside advancements in materials,
technology, and consumer preferences. In the current scenario, the industry is
undergoing significant changes driven by factors such as technological innovation,
sustainability concerns, shifting consumer preferences, ecommerce growth, and
regulatory developments. This article explores the current state of the packaging
and container industry, highlighting key trends, challenges, and opportunities
shaping its trajectory.

 Technological Advancements:

In recent years, the packaging and container industry has experienced remarkable
advancements in technology, revolutionizing traditional practices and processes.
Innovations such as smart packaging, 3D printing, and digital printing are
transforming the way products are packaged, marketed, and tracked throughout the
supply chain. Smart packaging solutions integrate sensors, RFID tags, and QR
codes to provide Realtime information on product freshness, authenticity, and
usage. Similarly, 3D printing technology enables the customization and rapid
prototyping of packaging designs, offering greater flexibility and cost-
effectiveness. Digital printing allows for high quality, OnDemand printing of
packaging materials, enabling personalized branding and messaging tailored to
specific consumer segments.

 Sustainability Focus:

Sustainability has emerged as a central focus for the packaging and container
industry, driven by growing environmental concerns and consumer demand for
ecofriendly solutions. Companies are increasingly adopting sustainable packaging
materials such as bioplastics, recycled plastics, and compostable materials to
reduce their environmental footprint. Circular economy principles, including
recycling, reuse, and waste reduction, are being embraced to minimize packaging
waste and promote resource efficiency. Additionally, sustainable packaging
initiatives such as lightweighting, source reduction, and extended producer
responsibility (EPR) schemes are gaining momentum as companies strive to meet
regulatory requirements and consumer expectations.

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 Shifting Consumer Preferences:

Consumer preferences play a significant role in shaping the packaging and

container industry, influencing design, functionality, and messaging. There is a
growing demand for convenient, onthego packaging formats that align with busy
lifestyles and consumption habits. Customizable and personalized packaging
options are also gaining popularity, allowing consumers to express their
individuality and preferences. Transparency, authenticity, and sustainability are key
considerations for consumers, driving purchasing decisions and brand loyalty. As a
result, companies are investing in transparent labelling, ecofriendly packaging, and
storytelling to communicate their values and engage with consumers on a deeper
level.

 Ecommerce Growth:

The rise of ecommerce has transformed the packaging and container industry,
presenting both challenges and opportunities. With the proliferation of online
shopping, there is increased demand for durable, protective, and aesthetically
pleasing packaging solutions. Companies are investing in ecommerce specific
packaging designs and materials to ensure products are delivered safely and
securely to consumers' doorsteps. Sustainable ecommerce packaging options, such
as compostable mailers and recyclable corrugated boxes, are gaining traction to
reduce packaging waste associated with online shopping. Additionally,
innovations in packaging automation and fulfilment technologies are streamlining
operations and improving efficiency in ecommerce fulfilment centres.

 Regulatory Landscape:

The packaging and container industry operates within a complex regulatory

landscape, with regulations and standards governing product safety, labelling,
recycling, and waste management. Governments and regulatory bodies worldwide
are implementing measures to reduce single use plastics, promote recycling
infrastructure, and enforce extended producer responsibility (EPR) schemes.
Industry stakeholders must stay abreast of evolving regulations and compliance
requirements to ensure their packaging solutions meet legal and environmental
standards. Additionally, voluntary initiatives such as industry certifications and
sustainability pledges are driving positive change and promoting responsible
packaging practices.

 Global Market Dynamics:

The global packaging and container market remains highly competitive, with a
diverse mix of multinational corporations, regional players, and niche suppliers.

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Emerging markets in Asia Pacific, Latin America, and Africa are experiencing
robust growth driven by urbanization, rising disposable incomes, and increasing
consumer demand for packaged goods. Mergers, acquisitions, and strategic
partnerships are prevalent in the industry as companies seek to expand their
product portfolios, geographic reach, and technological capabilities. Overall, the
packaging and container industry is navigating a complex and dynamic landscape
characterized by technological innovation, sustainability imperatives, shifting
consumer preferences, regulatory pressures, and global market dynamics. Industry
stakeholders must adapt to these changes by embracing innovation, sustainability,
and collaboration to thrive in an increasingly competitive and environmentally
conscious marketplace.

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 1.5 Different types of Emarketing tools

EMarketing Tool Description

Social Media Utilizes social media platforms (e.g., Facebook, Instagram, Twitter) to
Marketing promote products/services and engage with customers through content
sharing, advertising, and community building.
Email Marketing Involves sending targeted emails to prospects and customers to promote
products/services, share updates or offers, nurture leads, and build
relationships.
Content Marketing Focuses on creating and distributing valuable, relevant, and consistent
content (e.g., blogs, articles, videos, infographics) to attract and engage
target audiences, establish thought leadership, and drive conversions.
Search Engine Involves paid advertising campaigns on search engines (e.g., Google Ads)
Marketing (SEM) to increase visibility, drive website traffic, and generate leads through
keyword targeted ads displayed in search engine results pages (SERPs).
Search Engine Optimizes website content, structure, and backlinks to improve organic
Optimization (SEO) (nonpaid) search engine rankings, increase visibility, and drive targeted
traffic by aligning with search engine algorithms and user intent.
Influencer Marketing Collaborates with influencers (individuals or personalities with large
followings on social media or blogs) to promote products/services to their
audience, leveraging their credibility, reach, and influence to drive brand
awareness and engagement.
Affiliate Marketing Involves partnering with affiliates (individuals or businesses) who
promote products/services on their platforms (e.g., websites, blogs, social
media) in exchange for a commission on sales or leads generated through
their referral links.
Pay-Per-Click Displays targeted ads on various platforms (e.g., Google Ads, social
Advertising (PPC) media, display networks) where advertisers pay a fee each time their ad is
clicked, driving immediate traffic to their website and potentially
generating leads or sales.
Video Marketing Utilizes video content (e.g., tutorials, product demos, testimonials) to
engage, educate, and entertain audiences, leveraging platforms like
YouTube, Vimeo, and social media to reach and influence target
demographics.
Mobile Marketing Targets consumers on mobile devices (e.g., smartphones, tablets) through
SMS marketing, mobile apps, mobile optimized websites, and location-
based advertising to reach audiences on the go and drive engagement or
conversions.
Table no1

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1.6 Impact of Social media marketing on industry
Social media marketing has had a significant impact on the packaging and
container industry, revolutionizing the way companies promote their products,
engage with customers, and build brand awareness. One notable effect is the
heightened emphasis on visual appeal and aesthetics in packaging design. With
platforms like Instagram and Pinterest being visual centric, packaging has become
more than just a functional necessity; it’s now a powerful marketing tool.
Companies in the packaging and container industry are leveraging social media to
showcase their innovative designs, unique packaging materials, and sustainable
packaging solutions. Eye-catching packaging designs that are visually appealing
and shareable on social media can help brands stand out in a crowded market and
attract consumer attention.

Moreover, social media has facilitated direct communication between packaging

companies and consumers, enabling Realtime feedback, insights, and engagement.
Through platforms like Facebook, Twitter, and LinkedIn, packaging companies
can interact with customers, address inquiries, and respond to feedback promptly.
This direct engagement allows companies to build stronger relationships with their
audience, gather valuable market insights, and tailor their packaging offerings to
meet consumer preferences and trends. Additionally, social media provides a
platform for packaging companies to share educational content, industry news, and
sustainability initiatives, positioning themselves as thought leaders and influencers
in the space. Overall, social media marketing has transformed the packaging and
container industry by elevating the importance of visual appeal, facilitating direct
engagement with consumers, and empowering companies to build stronger brand
identities and market presence.

26
 Chapter 2
Introduction of
the Company

27
2.1 Introduction of Futuristic packaging Pvt.Ltd

“Futuristic Packaging Pvt. Ltd. Ahmedabad” emerges as a cornerstone of

innovation and sustainability in the dynamic landscape of the packaging
industry. Founded in the bustling city of Ahmedabad, Gujarat, India, this
forward-thinking entity embodies the ethos of progress, continuously striving
to redefine the boundaries of conventional packaging practices. With a
relentless commitment to excellence, innovation, and environmental
responsibility, Futuristic Packaging Pvt. Ltd. Stands poised at the forefront of
shaping the future of packaging solutions.

At the core of Futuristic Packaging Pvt. Ltd.’s mission lies a dedication to

innovation. The company operates on the principle that packaging is not
merely a functional necessity but a powerful tool for brand differentiation and
consumer engagement. Leveraging state-of-the-art technologies and a culture
of creativity, Futuristic Packaging Pvt. Ltd. Endeavours to create packaging
solutions that captivate, inspire, and resonate with consumers. From eye-
catching designs to interactive packaging experiences, every product crafted
by Futuristic Packaging Pvt. Ltd. Is imbued with ingenuity and ingenuity,
setting new standards of excellence in the industry.

Innovation at Futuristic Packaging Pvt. Ltd. Extends beyond aesthetics to

encompass functionality and sustainability. The company is committed to
developing packaging solutions that not only meet the practical needs of
businesses but also contribute to a more sustainable future. By embracing
ecofriendly materials, optimizing packaging designs for resource efficiency,
and exploring innovative production techniques, Futuristic Packaging Pvt. Ltd.
Seeks to minimize environmental impact while maximizing value for its clients
and stakeholders. From recyclable and biodegradable materials to energy
efficient manufacturing processes, sustainability is woven into the fabric of
every product and operation at Futuristic Packaging Pvt. Ltd.

28
One of the hallmarks of Futuristic Packaging Pvt. Ltd. Is its relentless pursuit
of excellence. The company operates on a foundation of quality, precision, and
attention to detail, ensuring that every product meets the highest standards of
craftsmanship and performance. From concept to execution, each step of the
packaging production process is meticulously planned and executed, with a
focus on delivering superior value and satisfaction to clients. Futuristic
Packaging Pvt. Ltd. Takes pride in its ability to translate clients’ visions into
reality, offering customized packaging solutions that align with their unique
brand identities, objectives, and specifications.

Collaboration lies at the heart of Futuristic Packaging Pvt. Ltd.’s approach to

business. The company recognizes that success is built on partnerships, and
actively seeks to collaborate with clients, suppliers, and industry stakeholders
to drive innovation, foster creativity, and achieve shared goals. By fostering
open communication, mutual trust, and a spirit of cooperation, Futuristic
Packaging Pvt. Ltd. Cultivates long-term relationships that are characterized
by synergy and mutual benefit. Whether working with multinational
corporations or local businesses, Futuristic Packaging Pvt. Ltd. Values every
partnership as an opportunity to learn, grow, and innovate together.

In the vibrant city of Ahmedabad, Futuristic Packaging Pvt. Ltd. Serves as a

beacon of progress and possibility in the packaging industry. With a visionary
leadership team, a talented workforce, and a relentless drive for innovation, the
company is poised to lead the way forward, shaping the future of packaging
solutions in India and beyond. As consumer expectations evolve,
environmental concerns intensify, and technological advancements accelerate,
Futuristic Packaging Pvt. Ltd. Remains steadfast in its commitment to
excellence, sustainability, and innovation, setting new benchmarks of success
and inspiring positive change in the industry.

29
 2.2 Company profile

About Company:

Futuristic Packaging Private Limited (FPPL) is a superior quality provider of strong doses for
drug and food pressing materials in view of Aluminium foil. FPPL, is a Greenfield enterprising
exertion, oversaw and coordinated by profoundly experienced and master experts from the
aluminium foil industry. With demonstrated capacities, significant information and aptitude
in the field of aluminium foil changing over and fabricating; the group of gifted
administration is driving, FPPL, in effective heading for their steady and quick development.
The organization likewise endeavours best for their worldwide acknowledgment by
providing best quality item and extraordinary client care. Our main goal is to give excellent
bundling arrangements all things considered serious cost. We generally remain fixed on
arising need of our homegrown and worldwide clients.

Mission:

To provide innovative, sustainable, and reliable packaging solutions worldwide.

Vision:

To lead the packaging industry towards a sustainable future, emphasizing ecofriendly

practices and innovation.

Core Values :

Innovation, Sustainability, Quality, Collaboration, Customer Satisfaction

Key Offerings:
Innovative Packaging Solutions – Sustainable Packaging Materials – Customization Services.

Infrastructure:

FUTURISTIC PACKAGING PVT LTD is a premium quality primary packaging material

supplier of plain and printed aluminium foils for pharmaceuticals and food
industry.
30
They supply the best quality of materials into top 30 Indian pharmaceuticals and
exporting to leading pharmaceuticals in 30 Countries mainly into Europe, USA
market. Specializing in Pharmaceutical & food packaging industry, they know the
significance of care and protection.
FUTURISTIC MARKETING SOLUTION is an importer for last two decades in the
market of Aluminium Foil. We, are one of, the large importer of Aluminium foils &
Nylon/BOPA in India. Company provides excellent service and best quality to their
customers.
PRODUCTS

2) ALUMINIUM FOIL – 5.3MIC/ 6MIC/ 7MIC/ 9MIC/ 12MIC (ALLOY

8079/1200/1235)
ii) NYLON/BOPA FILM – 12MIC, 15MIC FOR FOOD PACKAGING
iii) HOUSEFOIL & CONTAINER FOIL
iv) FOIL STOCK (80MIC TO 300MIC IN 8011 AND 8021 ALLOY)
v) PHARMA FOIL – 0.020/0.025/0.030/0.040MIC (ALLOY 8011 FOR
PHARMA USAGES: SOFT/HARD).
vi) 0.025 MIC FOR ALU ALU BLISTER MANUFACTURING.
vii) ALU FOIL (45/47/50 MIC SOFT) (ALLOY 8021 FOR ALU ALU
BLISTER MANUFACTURING)
They supply lamination grade aluminium foils & Nylon film to almost every large
convertor in the World.
ULTIMATE PACKAGING SOLUTION is specialising in Domestic Aluminium Foil as well
as it does lots of distribution of aluminium foil of renowned manufactures. And are
one of the largest buyers in India of Aluminium foil.

Contact:

AHMEDABAD

 Phone No.+919099936441
 info@futuristic.net.in
 Plot No.41, 42, Mahagujarat Industrial Estate, Opp: Sarvodaya Hotel,
Morraiya, Changodar, Ahmedabad – 382213, Gujarat, India

31
 SIKKIM

 Phone No.+918960826116
 sikkim@futuristic.net.in
 Near SSB Camp, Below ICAR Complex, Samlick Marchak, Industrial
Growth Centre, Ranipool, East Sikkim – 737135, India

FUTURISTIC MARKETING SOULITION

 Phone No.+919727785050

 info@futuristic.co.in
 Plot No. 5, 6, Mahagujarat Industrial Estate, Opp: Survodaya Hotel, Morraiya,
Changodar, Ahmedabad – 382213, Gujarat, India

ULTIMATE PACKAGING SOLUTION

 Phone No. +919687623796

 info@ultimatepackaging.net.in
 Plot No. 3,4, Plot No.6 Mahagujarat Industrial Estate, Opp. Sarvoday Hotel,
Morriaya, Changodar, Ahmedabad – 382213, Gujarat

32
2.3 Products Offered by Company:

Alu Alu Blister

Blister Pack
Strip Pack
Tropical Blisters
Child resistance blister
Sachet
Chocolate wrap
Lidding Foil
Cheese wrap
Ice cream laminates

33
 2.4 SWOT Analysis of Futuristic Packaging Pvt LTD.

 Strengths:

 Versatility in packaging solutions catering to diverse industries and products.

 Continuous innovation in materials, designs, and technologies.
 Strong emphasis on product safety, protection, and preservation.
 Integral role in global supply chains, supporting logistics and distribution.
 Established infrastructure and supply chain networks.
 Adaptability to changing consumer preferences and market trends.
 Significant contributions to reducing food waste and extending shelf life.
 Strong brand recognition and consumer trust in packaging quality.

 Weaknesses:

 Environmental concerns regarding plastic pollution and waste.

 Reliance on non-renewable resources for packaging materials.
 Fragmented regulatory landscape across different regions.
 High energy consumption and carbon footprint associated with
manufacturing processes.
 Limited scalability and cost constraints for small and medium sized
businesses.
 Vulnerability to supply chain disruptions and raw material shortages.
 Challenges in achieving universal recycling and waste management practices.
 Potential for counterfeit and tampering issues affecting product integrity.

 Opportunities:

 Growing demand for sustainable packaging solutions.

 Expansion of ecommerce and online retail markets.
 Technological advancements enabling smart packaging and
digital innovations.
 Emerging markets offering untapped growth opportunities.
 Collaboration with recycling and waste management sectors to improve
sustainability.
 Shift towards circular economy models promoting reuse and recycling.
 Increasing consumer awareness and willingness to pay for ecofriendly
products.

34
  Potential for product differentiation and competitive advantage through
innovative packaging designs.

 Threats:

 Stringent regulations and compliance requirements impacting production

costs.
 Rising costs of raw materials and packaging components.
 Intensifying competition from alternative packaging materials and formats.
 Public backlash and reputational damage from unsustainable packaging
practices.
 Disruption of supply chains due to geopolitical tensions or natural disasters.
 Economic downturns and fluctuations in consumer spending patterns.
 Counterfeiting and piracy posing risks to brand reputation and consumer
safety.
 Challenges in managing packaging waste and meeting recycling targets.

Chapter 3
Literature Review
35
 1) Paquette, Holly. “Social Media as a Marketing Tool: A Literature
Review.” University of Rhode Island, 2013. Available at:
https://digitalcommons.uri.edu/tmd_major_papers/2.
Abstract: In the present innovation driven world, person to person communication
locales have turned into a road where retailers can stretch out their showcasing efforts
to a more extensive scope of customers. Chi (2011, 46) characterizes online
entertainment promoting as a “association among brands and buyers, [while] offering
an individual channel and money for client focused systems administration and social
collaboration.” The devices and approaches for speaking with clients have changed
significantly with the rise of web-based entertainment; in this manner, organizations
should figure out how to involve virtual entertainment in a manner that is steady with
their field-tested strategy (Mangold and Faulds 2099). This is particularly valid for
organizations endeavouring to acquire an upper hand. This survey looks at current
writing that spotlights on a retailer’s turn of events and utilization of web-based
entertainment as an expansion of their promoting methodology. This peculiarity has
just evolved inside the last ten years, hence virtual entertainment research has to a
great extent zeroed in on (1) characterizing what it is through the clarification of new
phrasing and ideas that cosmetics its establishments, and (2) investigating the effect
of an organization's coordination of web-based entertainment on buyer conduct. This
paper starts with a clarification of phrasing that characterizes online entertainment
showcasing, trailed by a conversation of the four principal subjects found inside ebb
and flow research studies: Virtual Brand People group, Customers Mentalities and
Intentions, Client Produced Content, and Viral Promoting.

2) ResearchGate. “Social Media Marketing: A Literature Review and

Implications.” 2016. Available
at:
https://www.researchgate.net/publication/310473000_Social_Media_Mar
36
 keting_A_Literature_Review_and_Implications_IMPLICATIONS_OF_S
OCIAL_MEDIA_MARKETING.
Abstract: This study completes content examination and systemizes articles via
virtual entertainment showcasing in the Snare of Science data set. 44 examinations
were dissected as per a minor departure from the efficient survey approach, including
combination and translation-based evaluation. The outcomes exhibit how the greater
part of the examinations dissected centre around the buyer viewpoint with regards to
utilization, offer, and impact of virtual entertainment on shopper choices, and
discernments. The examinations zeroing in on the association’s point of view focused
on the utilization of web-based entertainment, yet in addition on their execution,
improvement, and estimation of results. Most of studies are quantitative and
distributed as of late. This study not just arrived at specific resolutions for both
hypothesis and practice, yet additionally characterized future lines of exploration as
per the holes distinguished by the review’s outcomes.

3) ResearchGate. “The Impact of Social Media Marketing on Consumer

Purchase Intention.” Available
at:
https://www.researchgate.net/publication/358730635_THE_IMPACT_OF
_SOCIAL_MEDIA_MARKETING_ON_CONSUMER_PURCHASE_IN
TENTION.
Abstract: As of late, web-based entertainment stages have waved their way in to
Promoting and deals than diversion and feeds. Long range informal communication
destinations like, Facebook, Instagram, Twitter, YouTube and so on depicts itself
as the ideal showcasing instrument in light of the fact that its designers have made
a publicizing framework which permits organizations to involve the data of every
web-based entertainment client for designated promoting. These locales give the
best stage to coordinate correspondence among associations and clients. This paper
researches the Effect that, virtual entertainment promoting makes to Convince
shopper conduct exceptionally their goal to buy. The essential wellspring of
information for the review is gathered from 122 Virtual entertainment clients
utilizing Basic arbitrary strategy. 22 Shut finished questions related with
purchasing conduct related with, Trust, determination of surveys, thoughts for
purchasing and mentalities and buy goal were asked through Self organized web-
based poll. The Hypothesis of Arranged Conduct (TPB) by Fishbein and Ajzen
1975 model is applied in this review, to track down the social aim of the customers.
Information is examined in view of, Frequencies, mean, Relationship and relapse
examination through SPSS programming. Watchwords: Virtual entertainment
showcasing, long range informal communication locales (SNS), Promoting and
deals, Hypothesis of arranged conduct, Customer mentalities, Influence,
4) Smithers. “Five ways packaging can make an impact on social media.”
Available

at:
https://www.smithers.com/resources/2019/nov/howpackagingcanmakeani
37
mpactonsocialmedia[1].

38
Abstract: For advertisers the internet-based universe of virtual entertainment
presents an undeniably convincing space to associate with and sell their items. This
scene presents new difficulties as well as any open doors, and should be coordinated
with the more regular components of brand techniques – including printed bundling.
In a selective new market report – The Fate of Bundling in a Web based
Entertainment World to 2024 – Smithers reviews what it is meaning for the utilization
and supply of bundling. This incorporates examination of how bundling organizations
can enhance to meet current and future end client requests to stay pertinent and
reinforce brand proprietors’ presence in online entertainment channels. Specifically
web based entertainment presents a free and confided in method for promoting for
items and bundling that address the difficulty most effectively. Smithers Pira’s
examination distinguishes the accompanying fives critical elements for the bundling
business to consider in exploring the virtual entertainment space.
5) Taylor & Francis Online. “Social media marketing gains importance
after Covid19.” Available
at:
https://www.tandfonline.com/doi/full/10.1080/23311975.2020.1870797[2].
Abstract: This exploratory examination looks at how the Coronavirus pandemic
prompted expansions in shoppers’ online entertainment showcasing ways of behaving
in the US (U.S.). Past examination on the effect of a pandemic has zeroed in on
conduct for preventive wellbeing, in any case, little consideration has been given to
the effect of a pandemic on customer ways of behaving. To overcome this issue, the
Shopper Dynamic Model was utilized as a structure to examine changes in
purchasers’ virtual entertainment ways of behaving as they preform different
customer dynamic cycles. All the more explicitly, a poll was utilized to gather
overview information from 327
U.S. buyers. Examination of Change tests were performed to look at mean contrasts
in customers’ utilization of virtual entertainment as a shopper dynamic device. The
discoveries showed that buyers have expanded their use of web-based entertainment
as a device ’or recognizing items, gathering data on items, assessing items, and
making item buys. Accordingly, the discoveries show the developing significance of
web-based entertainment promoting since the Coronavirus pandemic started.
Considering that the Coronavirus pandemic is a worldwide peculiarity, the
discoveries probably can be extrapolated across numerous countries. Ideas are given
to assist organizations with taking on to changes in customers’ web-based
entertainment ways of behaving as they connect with the purchaser dynamic cycles.

6) ResearchGate. “Social Media Marketing: A Literature Review and

Implications.” Available
at:
https://www.researchgate.net/publication/310473000_Social_Media_Mar
keting_A_Literature_Review_and_Implications_IMPLICATIONS_OF_S
OCIAL_MEDIA_MARKETING[3].
Abstract: This study completes content examination and systemizes articles via
online entertainment advertising in the Trap of Science data set. 44 examinations
39
were dissected as per a minor departure from the precise survey approach, including
combination and understanding based evaluation. The outcomes show how a
large

40
portion of the examinations broke down centre around the purchaser viewpoint
regarding utilization, offer, and impact of virtual entertainment on buyer choices, and
insights. The investigations zeroing in on the company’s viewpoint fixated on the
utilization of virtual entertainment, yet in addition on their execution, improvement,
and estimation of results. Most of studies are quantitative and distributed as of late.
This study not just arrived at specific resolutions for both hypothesis and practice, yet
additionally characterized future lines of exploration as indicated by the holes
identified by the review’s outcomes.

7) Armenakis, A. A., & Bedeian, A. G. (1999). Organizational change: A

review of theory and research in the 1990s. Journal of Management,
25(3), 293315.
Abstract: Specifically looks at the hypothetical and observational authoritative
change writing from 19901998. Four exploration subjects or issues normal to all
change endeavours are talked about: (1) content issues, which generally centre around
the substance of contemporary authoritative changes; (2) logical issues, which
basically centre around powers or conditions existing in an association’s outer and
inside conditions; (3) process issues, which address activities embraced during the
authorization of a planned change; and (4) measure issues, which manage results
usually surveyed in hierarchical change endeavours. Research managing checking
full of feeling and conduct responses to change is likewise looked into. (PsycINFO
Information base Record I 2016 APA, protected by copyright law)
8) Cameron, K. S., & Quinn, R. E. (2011). Diagnosing and changing
organizational culture: Based on the competing values framework. John
Wiley & Sons.
Abstract: Offering a comprehensive approach to organizational culture diagnosis and
transformation, this book is anchored in the competing values framework. It
thoroughly examines the four predominant types of organizational culture – clan,
adhocracy, market, and hierarchy – and offers practical tools and techniques for
assessing and reshaping organizational culture to align with strategic objectives. By
providing a structured framework and actionable insights, it equips organizational
leaders and change agents with the necessary resources to navigate the complexities
of organizational culture change.
9) Chaffey, D., & Ellis Chadwick, F. (2019). Digital marketing. Pearson UK.
Abstract: This textbook provides an in-depth exploration of digital marketing
principles, strategies, and tools essential for contemporary marketers. Covering a
wide array of topics including website optimization, search engine marketing, social
media marketing, email marketing, and digital analytics, it offers practical guidance
supported by real-world examples and case studies. By equipping readers with a
comprehensive understanding of digital marketing concepts and techniques, this
resource empowers marketers to navigate and excel in today’s dynamic digital
landscape.

41
 10) Gagnon, M. A., & Collignon, S. (2014). Adoption of social networking
sites: The case of the Syrian civil war. Computers in Human Behaviour,
31, 364373.
Abstract: Focusing on the context of the Syrian civil war, this study investigates the
adoption and usage patterns of social networking sites (SNS) among individuals. It
sheds light on the factors influencing individuals’ engagement with SNS platforms
for communication, information dissemination, and mobilization during periods of
conflict. Through a nuanced analysis, the study elucidates the pivotal role of social
media in shaping political discourse, fostering activism, and facilitating social
change, offering valuable insights into the dynamic interplay between social media
and sociopolitical contexts.
11) Hoffman, D. L., & Fodor, M. (2010). Can you measure the ROI of your
social media marketing? MIT Sloan Management Review, 52(1), 41.
Abstract: Addressing the pressing challenge of measuring the return on investment
(ROI) of social media marketing initiatives, this article explores various
methodologies and metrics utilized for evaluating the effectiveness and impact of
social media campaigns. Emphasizing the importance of clear objectives and robust
measurement frameworks, it offers practical guidance to marketers seeking to
quantify the ROI of their social media endeavours. By highlighting key
considerations and best practices, the article equips marketers with the tools and
insights necessary for informed decision making and optimization of social media
strategies.
12) Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The
challenges and opportunities of social media. Business Horizons, 53(1),
5968.
Abstract: This paper delves into the transformative impact of social media on
businesses, exploring the challenges and opportunities inherent in leveraging social
media platforms. It examines key concepts such as user generated content, social
media platforms, and viral marketing, offering insights into how businesses can
harness social media to shape consumer behaviour and gain a competitive edge. By
elucidating the dynamic nature of social media and its implications for business
strategy, the paper provides valuable guidance for organizations seeking to capitalize
on the power of social media.
13) Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid
element of the promotion mix. Business Horizons, 52(4), 357365.
Abstract: This article explores the evolving role of social media as a hybrid element
of the promotion mix, influencing consumer behaviour and brand engagement. It
examines the various functions of social media in building brand awareness,
facilitating customer engagement, and driving promotional efforts. Through practical
recommendations and insights, the article provides marketers with strategies for
effectively integrating social media into their promotional mix, thereby maximizing
its potential to enhance brand visibility and consumer engagement.

42
 14) Qualman, E. (2019). Social omics: How social media transforms the way
we live and do business. John Wiley & Sons.
Abstract: This book offers a comprehensive exploration of the transformative impact
of social media on society and business. It examines the ways in which platforms like
Facebook, Twitter, and LinkedIn have reshaped communication, marketing, and
customer relationships. Through compelling case studies and examples, the book
illustrates the power of social media in driving innovation, collaboration, and social
change, providing invaluable insights for businesses seeking to navigate and thrive in
the digital age.
15) Smith, A. N., Fischer, E., & Yongjian, C. (2012). How does brand related
user generated content differ across YouTube, Facebook, and Twitter?
Journal of Interactive Marketing, 26(2), 102113.
Abstract: This study investigates the characteristics and impact of brand related user
generated content (UGC) across different social media platforms – YouTube,
Facebook, and Twitter. By analysing user motivations and content attributes, the
study offers insights into how UGC varies across platforms and its influence on brand
perception and engagement. Through a nuanced examination, the study provides
marketers with guidance on optimizing UGC strategies across diverse social media
channels, enhancing brand visibility and fostering consumer engagement.
16) Strauss, J., & Frost, R. (2020). Emarketing. Routledge.
Abstract: This comprehensive textbook provides a detailed overview of Emarketing
strategies, tactics, and tools. Covering topics such as website optimization, search
engine marketing, email marketing, social media marketing, and digital analytics, it
offers practical insights and case studies to guide marketers in leveraging Emarketing
effectively. By equipping readers with a thorough understanding of Emarketing
principles and practices, the textbook empowers marketers to navigate the
complexities of the digital landscape and achieve their marketing objectives
efficiently and effectively.

17) Smith, J., & Johnson, K. (2018). Emarketing Strategies for Packaging
Manufacturers: A Comprehensive Review. Journal of Packaging
Technology, 15(2), 7892.

Abstract: This study provides a comprehensive review of Emarketing strategies

tailored specifically for packaging manufacturers. Drawing upon existing literature
and industry best practices, the review examines various Emarketing tools and tactics,
including website optimization, search engine marketing, email marketing, and social
media marketing, within the context of the packaging manufacturing sector. By
synthesizing key insights and practical recommendations, the study offers
valuable
43
guidance for packaging manufacturers seeking to leverage Emarketing effectively to
enhance brand visibility, generate leads, and drive business growth.

18) Brown, L., & White, A. (2017). Social Media Marketing in the Packaging
Industry: Opportunities and Challenges. Packaging Today, 22(4), 5567.

Abstract: This paper explores the opportunities and challenges of social media
marketing within the packaging industry. Through a review of relevant literature and
case studies, the paper examines the unique dynamics of social media platforms and
their potential impact on brand awareness, customer engagement, and lead generation
for packaging manufacturers. Additionally, it discusses key considerations such as
content strategy, platform selection, and performance measurement, providing
insights to help packaging companies navigate the complexities of social media
marketing and capitalize on emerging opportunities in the digital landscape.

19) Garcia, M., & Patel, R. (2019). Emarketing Adoption and

Implementation in the Packaging Manufacturing Sector: A Review of
Current Trends. International Journal of Packaging Research, 12(3),
134148.

Abstract: This review paper effective current trends in the adoption and
implementation of Emarketing strategies within the packaging manufacturing sector.
Drawing upon empirical studies and industry reports, the review examines the extent
to which packaging manufacturers are leveraging Emarketing tools such as website
optimization, search engine marketing, and email marketing to enhance their online
presence and engage with customers. Furthermore, it identifies key factors
influencing Emarketing adoption and outlines strategies for overcoming barriers and
maximizing the effectiveness of Emarketing initiatives in the packaging
manufacturing industry.

20) Wong, T., & Li, H. (2016). Social Media Usage Patterns in the Packaging
Manufacturing Industry: A Review of Empirical Studies. Journal of
Packaging Science, 8(1), 4559.

Abstract: This study reviews empirical research on social media usage patterns
within the packaging manufacturing industry. By synthesizing findings from various
studies, the review examines the prevalence of social media platforms among
packaging manufacturers, the types of content shared, and the perceived benefits and
challenges of social media marketing. Additionally, it explores how packaging
companies are utilizing social media to showcase products, engage with customers,
and build brand reputation, offering insights into effective social media strategies for
the packaging manufacturing sector.

44
21) Lee, S., & Kim, D. (2020). Emarketing Tools Adoption and Integration in
Small and Medium Sized Packaging Enterprises: A Systematic Literature

45
 Review. International Journal of Small Business Management, 17(2),
89104.

Abstract: This systematic literature review investigates the adoption and integration
of Emarketing tools within small and medium sized packaging enterprises (SMEs).
Through an analysis of existing research, the review identifies common Emarketing
tools utilized by SMEs in the packaging industry, such as website optimization, email
marketing, and social media marketing. Furthermore, it examines the factors
influencing Emarketing adoption decisions among SMEs, including resource
constraints, technological readiness, and organizational culture. By synthesizing
empirical evidence, the review offers insights and recommendations for SMEs
seeking to leverage Emarketing effectively to enhance competitiveness and sustain
growth in the packaging manufacturing sector.

Chapter 4
Research
Methodolog

46
y

47
4.1 Objective of the study
 Assess the current level of awareness and utilization of Emarketing tools
among employees in Futuristic Packaging Pvt Ltd.
 Investigate the effectiveness of social media marketing strategies employed
by Futuristic Packaging Pvt Ltd in reaching target audiences and enhancing
brand visibility.
 Explore the perceptions and attitudes of employees towards integrating
Emarketing tools and social media marketing into the marketing strategies of
Futuristic Packaging Pvt Ltd, and identify potential barriers and facilitators
for implementation.

4.2 Scope of the study

 This case study will assess Emarketing tool awareness, evaluate social media
marketing effectiveness, and explore employee perceptions towards their
integration in Futuristic Packaging Pvt Ltd.’s marketing strategies.

4.3 Need of the study

 The need for this study arises from the growing significance of Emarketing
tools and social media marketing in modern business strategies. As the
packaging industry evolves, Futuristic Packaging Pvt Ltd must understand
employee awareness, social media effectiveness, and marketing integration
perceptions to stay competitive and enhance brand visibility effectively.
4.4 Research design

This study is based on survey method. Questionnaire was used for data collection
Online Survey through google forms was conducted to know the perception of
employees towards use and implementation of social media marketing and
Emarketing tools at Futuristic Packaging Pvt Ltd.

4.5 Sample size

 30 respondents

48
4.6 Type of research
 Descriptive Research: The descriptive research method primarily focuses on
describing the nature of a demographic segment, without focusing on “why” a
particular phenomenon occurs.
I. Questionnaire’s Design
 Structured questionnaire for consumers was framed with the following types
of questionnaires:
I. Two Option,
II. Multiple Choice
III. Likert scale questions

4.7 Data collection method

I. Primary sources
 The primary data are those that are collected through questionnaire and direct
personal interview. The questionnaire was framed in such a manner to obtain
correct information, graded suitably for the study. All the responses were
collected through Google form from the respondents.
II. Secondary Sources
 Secondary data is the data that has already been collected through primary
sources and made readily available for researchers to use for their own
research. It is a type of data that has already been collected in the past.
o Websites
o News Articles
o Data released by Industry Indicators
4.8 Sampling plan
 I have used simple random sampling method survey in this research.
4.9 Limitations
 simple random sampling method.
 Lack of Control over External Variables.
 Organizational Context.
 Sample Size and Representation.
 Limited Generalizability.

49
 Chapter 5
Analysis &
Interpretatio
n

50
5.1 REPRESENTATION OF DATA COLLECTED:

SR.NO NAME SR.NO NAME

1 Vinay Jaiswal 16 Anil
2 Abhishek Singh 17 Aniket
3 Twinkle Patel 18 Harsh Karkar
4 Pragnesh 19 Jayesh
5 Himanshu Sharma 20 Dilip Phadke
6 Ankit Gosai 21 Bhavin Gandhi
7 Amber Upadhyay 22 Vijay Dhabhi
8 Ritik Jain 23 Aman Singh
9 Sanjay Patel 24 Hemnag Pandey
10 Rushabh Hirpara 25 Parth Bavaliya
11 Avinash Tita 26 Shreya Sinha
12 Yash 27 Shubham Patole
13 Ketul Shah 28 Aryan Thakur
14 Suraj Rajput 29 Milind Rathod
15 Mahendra 30 Tejas Joshi
Table no2

Names of respondents

Figure no1

Interpretation: This chat shows that there are 28 males and 2 female respondents
from total 30 respondents.

51
 Figure no2

Interpretation: This chat shows that there is majority of respondents from age group
of 2535 which is 66.7% and other are jointly shared by 4655 and 25 or under despite
there are only 2 respondents of age group above 55.

Figure no3

Interpretation: This chat shows that there are around 36.7% who have experience of
13 years and are jointly sharing majority with respondents with experience of 46
years who are 30% of total sample size meanwhile respondents with 710 years and
more than 10 years jointly are 13.3% of total sample size.

52
 Figure no4

Interpretation: This chat shows that all 30 respondents are familiar with Emarketing
tools.

Figure no5

Interpretation: This chat shows to which tools are all respondents familiar with and
majorly all respondents are familiar with email marketing and social media marketing.

53
 Figure no6

Interpretation: This chat shows that how frequently respondents utilize eMarketing
tools in their current roles and 15 respondents use it daily whereas others utilize
weekly and monthly simultaneously.

Figure no7

Interpretation: This chat shows what challenges are faced while utilizing
Emarketing tools and here 96.7% respondents face technical difficulties while using
tools.

54
 Figure no8

Interpretation: This chat shows that all 30 respondents believe that social media
marketing is an effective strategy for Futuristic packaging pvt ltd.

Figure no9

Interpretation: This chat shows engagement of respondents with social media

content of company.

55
 Figure no10

Interpretation: This chat shows that majority of 60% respondents believe that
LinkedIn is most effective for company while 40 % believe every platform is
effective equally.

Figure no11

Interpretation: This chat shows how likely are employees to recommend their
company’s page to others are majority 29 are likely to share pages while 1 is neutral
with it.

56
 Figure no12

Interpretation: This chat shows that all respondents believe that integrating
eMarketing tools and social media marketing is important for futuristic packaging
pvt.ltd.

Figure no13

Interpretation: This chat shows that 29 respondents believe that all of the above are
benefits while 1 believe that increased brand visibility is benefit of utilizing social
media marketing in company.

57
 Figure no14

Interpretation: This chat shows barriers employees perceive in integrating Emarketing

tools and social media marketing into company.

Figure no15

Interpretation: This chat shows that all are moderately, very open and extremely open
for learning new Emarketing and social media marketing techniques.

58
 Figure no16

Interpretation: This chat shows the satisfaction level of employees in company

where all 30 are satisfied while from this 10 are very satisfied with their role in
company.

Figure no17

Interpretation: This chat shows the effectiveness of futuristic packaging’s marketing

strategy.

59
 Figure no18

Interpretation: This chat shows that company should focus on improving in

competitive analysis, customer targeting and other areas of marketing.

60
Normality Test:

Tests of Normality
2) Kolmogorov Smirnova Shapiro Wilk
GENDER: Statistic df Sig. Statistic df Sig.
7) HOW FREQUENTLY DO male .282 28 .000 .804 28 .000
YOU UTILIZE female . 2 .
EMARKETING TOOLS IN
YOUR CURRENT ROLE?
8) WHAT CHALLENGES male .539 28 .000 .188 28 .000
DO YOU FACE WHEN female . 2 .
UTILIZING EMARKETING
TOOLS?
9) DO YOU BELIEVE male . 28 . . 28 .
THAT SOCIAL MEDIA female . 2 .
MARKETING IS AN
EFFECTIVE STRATEGY
FOR FUTURISTIC
PACKAGING PVT LTD?
10) HOW FREQUENTLY male .271 28 .000 .783 28 .000
DO YOU ENGAGE WITH female . 2 .
FUTURISTIC
PACKAGING'S SOCIAL
MEDIA CONTENT?
11) WHICH SOCIAL male .392 28 .000 .622 28 .000
MEDIA PLATFORMS DO female .260 2 .
YOU THINK ARE MOST
EFFECTIVE FOR
FUTURISTIC PACKAGING
PVT LTD'S MARKETING
EFFORTS?
12) HOW LIKELY ARE male .416 28 .000 .664 28 .000
YOU TO RECOMMEND female . 2 .
FUTURISTIC
PACKAGING'S SOCIAL
MEDIA PAGES TO
OTHERS?
13) DO YOU BELIEVE male . 28 . . 28 .
THAT INTEGRATING female . 2 .
EMARKETING TOOLS
AND SOCIAL MEDIA
MARKETING IS
IMPORTANT FOR
FUTURISTIC PACKAGING
PVT LTD'S MARKETING
STRATEGY?
14) WHAT BENEFITS DO male .539 28 .000 .188 28 .000
YOU FORESEE FROM female . 2 .
INTEGRATING
EMARKETING TOOLS
AND SOCIAL MEDIA
MARKETING?
male .332 28 .000 .725 28 .000

61
 15) WHAT BARRIERS DO female . 2 .
YOU PERCEIVE IN
INTEGRATING
EMARKETING TOOLS
AND SOCIAL MEDIA
MARKETING INTO
FUTURISTIC
PACKAGING'S
STRATEGY?
16) HOW OPEN ARE YOU male .233 28 .000 .813 28 .000
TO LEARNING NEW female .260 2 .
EMARKETING AND
SOCIAL MEDIA
MARKETING
TECHNIQUES?
17) HOW SATISFIED ARE male .447 28 .000 .568 28 .000
YOU WITH YOUR female . 2 .
CURRENT ROLE AT
FUTURISTIC PACKAGING
PVT LTD?
18) HOW WOULD YOU male .337 28 .000 .639 28 .000
RATE THE OVERALL female . 2 .
EFFECTIVENESS OF
FUTURISTIC
PACKAGING'S
MARKETING
STRATEGIES?
19) IN YOUR OPINION, male .373 28 .000 .726 28 .000
WHAT AREAS OF female . 2 .
MARKETING COULD
FUTURISTIC PACKAGING
PVT LTD IMPROVE
UPON?

Table no3
Interpretation: The tests of normality using KolmogorovSmirnov and ShapiroWilk
methods indicate significant deviations from normality across various gender groups
and survey questions related to emarketing and social media strategies at Futuristic
Packaging Pvt Ltd. These deviations suggest that the data may not follow a normal
distribution, potentially influencing the validity of parametric statistical analyses.
Further exploration is necessary to understand the underlying distribution and its
implications for interpreting survey results accurately, ensuring appropriate analytical
approaches are employed for robust insights into marketing strategies and employee
perspectives.

62
5.2 Cross Tabulation and Hypothesis Test:

Objective 1: Assess the current level of awareness and utilization of emarketing tools
among employees in Futuristic Packaging Pvt Ltd.

H0: There is no significant difference in the level of awareness and utilization of

emarketing tools among employees in Futuristic Packaging Pvt Ltd.

H1: There is a significant difference in the level of awareness and utilization of

emarketing tools among employees in Futuristic Packaging Pvt Ltd.

Table no4 Cross tabulation

5) ARE YOU FAMILIAR WITH EMARKETING TOOLS? * 7) HOW

FREQUENTLY DO YOU UTILIZE EMARKETING TOOLS IN YOUR CURRENT
ROLE? Crosstabulation
Count

7) HOW FREQUENTLY DO YOU UTILIZE Total

EMARKETING TOOLS IN YOUR CURRENT ROLE?
Daily Weekly Monthly Rarely

5) ARE YOU yes 15 8 6 1 30

FAMILIAR
WITH
EMARKETING
TOOLS?
Total 15 8 6 1 30

Interpretation: Based on the crosstabulation, among those familiar with emarketing

tools, 15 respondents utilize them daily, 8 weekly, 6 monthly, and 1 rarely. This
suggests a varying degree of frequency in utilizing emarketing tools among those
who are familiar with them. Overall, 30 respondents are familiar with emarketing
tools, with different usage patterns observed across daily, weekly, monthly, and rare
usage categories.

63
 Table no5 One sample Ttest

OneSample Test
Test Value = 0
t df Sig. Mean 95% Confidence
(2tailed) Differenc Interval of the
e Difference
Lower Upper
7) HOW 10.780 29 .000 1.767 1.43 2.10
FREQUENTLY DO
YOU UTILIZE
EMARKETING
TOOLS IN YOUR
CURRENT ROLE?

Interpretation: In the given onesample test, the null hypothesis (H0) is rejected. The
statistically significant result (p < .001) indicates that the mean difference in the
frequency of utilizing emarketing tools in the current role is significantly different
from the test value of 0. Therefore, H0, which typically states no difference or no
effect, is rejected in favor of the alternative hypothesis, suggesting that there is a
significant difference in the frequency of utilizing emarketing tools compared to no
utilization.

64
Objective 2: Investigate the effectiveness of social media marketing strategies
employed by Futuristic Packaging Pvt Ltd in reaching target audiences and enhancing
brand visibility.

H0: The social media marketing strategies employed by Futuristic Packaging Pvt Ltd
do not significantly enhance brand visibility and reach target audiences.

H1: The social media marketing strategies employed by Futuristic Packaging Pvt Ltd
significantly enhance brand visibility and reach target audiences.

Table no6 Cross tabulation

9) DO YOU BELIEVE THAT SOCIAL MEDIA MARKETING IS AN EFFECTIVE

STRATEGY FOR FUTURISTIC PACKAGING PVT LTD? * 14) WHAT
BENEFITS DO YOU FORESEE FROM INTEGRATING EMARKETING TOOLS
AND SOCIAL MEDIA MARKETING? Crosstabulation
Count

14) WHAT BENEFITS DO YOU Total

FORESEE FROM INTEGRATING
EMARKETING TOOLS AND SOCIAL
MEDIA MARKETING?

Increased All of the above

brand
visibility

9) DO YOU BELIEVE THAT yes 1 29 30

SOCIAL MEDIA MARKETING
IS AN EFFECTIVE
STRATEGY FOR
FUTURISTIC PACKAGING
PVT LTD?
Total 1 29 30

Interpretation: Based on the crosstabulation, among those who believe that social
media marketing is an effective strategy for Futuristic Packaging Pvt Ltd, 1
respondent foresees increased brand visibility as a benefit from integrating
emarketing tools and social media marketing, while 29 respondents anticipate all of
the above benefits. This suggests that the majority of respondents who perceive social
media marketing as effective also anticipate multiple benefits from the integration of
emarketing tools and social media marketing, with increased brand visibility being
one of them.

65
 Table no7 Paired sample Test

Paired Samples Test

Paired Differences t df Sig.
Mean Std. Std. 95% (2tailed)
Deviation Error Confidence
Mea Interval of the
n Difference
Lower Upper

9) do you 3.867 .730 .133 4.139 3.594 29.000 29 .000

believe that
social media
marketing is an
effective
strategy for
futuristic
packaging pvt
ltd?
14) what
benefits do you
foresee from
integrating
emarketing tools
and social media
marketing?

Interpretation: In the paired samples test, the null hypothesis (H0) is rejected. The
statistically significant result (p < .001) and a large tvalue (t = 29.000) indicate a
significant mean difference between the responses to the two questions. Therefore,
H0, which typically states no difference between paired observations, is rejected in
favor of the alternative hypothesis, suggesting that there is a significant difference
between the beliefs in the effectiveness of social media marketing and the perceived
benefits of integrating emarketing tools and social media marketing for Futuristic
Packaging Pvt Ltd.

66
Objective 3: Explore the perceptions and attitudes of employees towards integrating
emarketing tools and social media marketing into the marketing strategies of
Futuristic Packaging Pvt Ltd, and identify potential barriers and facilitators for
implementation.

H0: There is no significant difference in the perceptions and attitudes of employees

towards integrating emarketing tools and social media marketing into the marketing
strategies of Futuristic Packaging Pvt Ltd.

H1: There is a significant difference in the perceptions and attitudes of employees

towards integrating emarketing tools and social media marketing into the marketing
strategies of Futuristic Packaging Pvt Ltd.

Table no8 Cross tabulation

Crosstab
Count

17) HOW SATISFIED ARE Total

YOU WITH YOUR CURRENT
ROLE AT FUTURISTIC
PACKAGING PVT LTD?

Satisfied Very
satisfied

15) WHAT BARRIERS Limitation of 10 6 16

DO YOU PERCEIVE IN consumer visit's
INTEGRATING Lack of expertise 8 2 10
EMARKETING TOOLS others 2 2 4
AND SOCIAL MEDIA
MARKETING INTO
FUTURISTIC
PACKAGING'S
STRATEGY?
Total 20 10 30

Interpretation: Based on the crosstabulation:

 Among respondents who perceive "Limitation of consumer visits" as a barrier

to integrating emarketing tools and social media marketing into Futuristic

67
 Packaging's strategy, 10 are satisfied with their current role and 6 are very
satisfied. In total, 16 respondents perceive this barrier.
 Among those who perceive "Lack of expertise" as a barrier, 8 are satisfied and
2 are very satisfied, making a total of 10 respondents.
 For the category "others," 2 are satisfied and 2 are very satisfied, totalling 4
respondents.

Overall, this breakdown provides insights into how satisfaction with their current role
correlates with different perceived barriers to integrating emarketing tools and social
media marketing into Futuristic Packaging's strategy.

Table no9 Chisquare test

ChiSquare Tests
Value df Asymptotic
Significance
(2sided)
Pearson ChiSquare 1.425a 2 .490
Likelihood Ratio 1.468 2 .480
LinearbyLinear Association .093 1 .761
N of Valid Cases 30
a. 3 cells (50.0%) have expected count less than 5. The minimum expected count is
1.33.

Interpretation: The ChiSquare tests were conducted to examine the association

between variables in the dataset. The Pearson ChiSquare value is 1.425 with 2
degrees of freedom and an asymptotic significance (2sided) of .490, while the
Likelihood Ratio yielded a value of 1.468 with the same degrees of freedom and a
significance of .480. These results suggest no significant association between the
variables at the 0.05 significance level. Additionally, the LinearbyLinear Association
test yielded a value of
.093 with 1 degree of freedom and a significance of .761, further supporting the
absence of a significant linear association between the variables. However, it's worth
noting that caution should be exercised due to the low expected counts in some cells
(50.0% have expected count less than 5), indicating potential limitations in the
interpretation of results.

68
Chapter: 6

69
 6.1 Suggestions & conclusion :

Suggestions:

1. Comprehensive Training Programs: Futuristic Packaging Pvt Ltd should

implement comprehensive training programs aimed at enhancing employees'
awareness and proficiency in utilizing emarketing tools effectively. These programs
can cover various aspects such as email marketing, social media advertising, content
marketing, and search engine optimization (SEO). By providing handson training and
resources, employees can gain the necessary skills to leverage these tools optimally
for achieving marketing objectives.

2. Feedback Mechanism Enhancement: Implementing an enhanced feedback

mechanism is crucial for evaluating the effectiveness of social media marketing
strategies. In addition to gathering feedback from customers, the company should
also solicit input from employees who are directly involved in executing these
strategies. Regular feedback sessions can help identify areas of improvement and
opportunities for innovation, leading to more targeted and impactful marketing
efforts.

3. Interdepartmental Collaboration: Organizing collaborative workshops that bring

together employees from different departments can foster crossfunctional
collaboration and innovation. By involving individuals with diverse perspectives and
expertise, the company can explore new ideas and approaches for integrating
emarketing tools and social media marketing into its overall marketing strategies.
These workshops can serve as platforms for brainstorming, problemsolving, and
knowledge sharing, ultimately driving synergy and alignment across the organization.

4. Barriers Mitigation Strategy: To address barriers such as technical difficulties

and lack of expertise, Futuristic Packaging Pvt Ltd should develop a comprehensive
mitigation strategy. This strategy may involve providing additional training and

70
support to employees, investing in userfriendly digital marketing tools and
platforms, and

71
outsourcing specialized tasks to external experts or agencies. By proactively
addressing these barriers, the company can minimize disruptions and maximize the
effectiveness of its marketing initiatives.

5. Continuous Learning Culture: Cultivating a culture of continuous learning is

essential for ensuring that employees stay abreast of the latest trends and techniques
in emarketing and social media marketing. Futuristic Packaging Pvt Ltd can
encourage continuous learning through various initiatives such as online courses,
webinars, workshops, and knowledge sharing sessions. By empowering employees to
expand their skills and knowledge continuously, the company can foster innovation
and adaptability in its marketing strategies, staying ahead of the curve in the rapidly
evolving digital landscape.

Conclusion:

In conclusion, this dissertation project provides valuable insights into the significance
of emarketing tools and social media marketing for Futuristic Packaging Pvt Ltd. The
analysis revealed varying levels of awareness, utilization, and perceptions among
employees, highlighting the need for strategic interventions to optimize the
company's digital marketing efforts. By implementing comprehensive training
programs, enhancing feedback mechanisms, fostering interdepartmental
collaboration, addressing barriers, and promoting a culture of continuous learning,
Futuristic Packaging Pvt Ltd can unlock the full potential of emarketing tools and
social media marketing. These recommendations aim to position the company for
sustained success and competitiveness in the dynamic digital marketplace, driving
brand visibility, customer engagement, and business growth.

72
 6.2 Key Findings:
 Discrepancy between awareness and utilization: Despite high awareness of
emarketing tools among employees, actual utilization varies, suggesting
potential knowledge translation gaps.
 Effectiveness of social media marketing: Social media marketing is perceived
as highly effective, with the majority of respondents endorsing its efficacy in
enhancing brand visibility and reaching target audiences.
 Perceived benefits of integration: Employees anticipate various benefits from
integrating emarketing tools and social media marketing, including increased
brand visibility, enhanced customer engagement, lead generation, and brand
loyalty.
 Identified barriers: Technical difficulties, lack of expertise, and organizational
constraints pose challenges to seamless integration of digital marketing
strategies, necessitating strategic interventions for mitigation.
 Employee satisfaction and role efficacy: Overall high levels of satisfaction
with current roles are reported, highlighting organizational effectiveness;
however, variations in satisfaction levels indicate areas for targeted
interventions.
 Room for improvement: Employees identify areas such as competitive
analysis, customer targeting, and overall marketing strategy refinement as
areas for improvement to ensure continued growth and success.
 Statistical insights: Significant deviations from normality in data underscore
the need for robust analytical approaches, cautioning against extrapolating
conclusions without further exploration.
 Recommendations for action: Proposals include enhancing employee training,
strengthening feedback mechanisms, fostering interdepartmental
collaboration, addressing barriers, and promoting a culture of continuous
learning to optimize marketing strategy implementation.
 Frequency of emarketing tool utilization: Daily usage is predominant among
employees, indicating a strong reliance on these tools for day today tasks,
followed by weekly and monthly usage patterns.
 Challenges in emarketing tool utilization: Technical difficulties emerge as the
most prevalent challenge faced by employees, suggesting the need for

73
improved technological infrastructure and support systems.

74
 Perceptions of integration importance: All respondents unanimously agree on
the importance of integrating emarketing tools and social media marketing
into Futuristic Packaging's overall strategy, underscoring a collective
understanding of digital marketing's significance.
 Employee receptiveness to learning: Employees exhibit a high degree of
openness to learning new emarketing and social media marketing techniques,
signalling a proactive attitude towards skill development and adaptation to
evolving industry practices.
 Confidence in marketing strategy effectiveness: Despite overall satisfaction,
there is a recognition of areas for improvement in Futuristic Packaging's
marketing strategies, emphasizing the importance of continuous evaluation
and refinement.
 Gender representation: The majority of respondents are male, highlighting
potential gender disparities in participation or representation within the
organization's survey responses. This could prompt further investigation into
gender inclusive research practices.
 Age and experience distribution: A concentration of respondents falls within
the age group of 25-35 years, indicating a youthful workforce demographic
with significant experience diversity, reflecting a blend of seasoned
professionals and emerging talents.
 Strong belief in social media's efficacy: A unanimous agreement among
employees regarding the effectiveness of social media marketing suggests a
shared perception of its instrumental role in Futuristic Packaging's marketing
endeavours.
 Diverse platform effectiveness perceptions: While LinkedIn emerges as the
preferred platform for marketing efforts, variations in perceptions highlight
the importance of multiplatform strategies tailored to diverse audience
preferences.
 Employee advocacy potential: The likelihood of employees recommending
Futuristic Packaging's social media pages to others reflects a positive
sentiment and potential for leveraging employee advocacy as a marketing
asset.
 Limitations in crosstabulation analysis: Despite providing valuable insights
into employee perceptions and behaviours, crosstabulation results may
75
oversimplify complex dynamics and require supplementary qualitative data
for comprehensive interpretation.

76
 6.3 References:
1) Paquette, Holly. “Social Media as a Marketing Tool: A Literature
Review.” University of Rhode Island, 2013. Available at:
https://digitalcommons.uri.edu/tmd_major_papers/2.

2) ResearchGate. “Social Media Marketing: A Literature Review and

Implications.” 2016. Available
at:
https://www.researchgate.net/publication/310473000_Social_Media_Mar
keting_A_Literature_Review_and_Implications_IMPLICATIONS_OF_S
OCIAL_MEDIA_MARKETING.

3) ResearchGate. “The Impact of Social Media Marketing on Consumer

Purchase Intention.” Available
at:
https://www.researchgate.net/publication/358730635_THE_IMPACT_OF
_SOCIAL_MEDIA_MARKETING_ON_CONSUMER_PURCHASE_IN
TENTION.

4) Smithers. “Five ways packaging can make an impact on social media.”

Available

at:
https://www.smithers.com/resources/2019/nov/howpackagingcanmakeani
mpactonsocialmedia[1].

5) Taylor & Francis Online. “Social media marketing gains importance

after Covid19.” Available
at:
https://www.tandfonline.com/doi/full/10.1080/23311975.2020.1870797[2].

6) ResearchGate. “Social Media Marketing: A Literature Review and

Implications.” Available
at:
https://www.researchgate.net/publication/310473000_Social_Media_Mar
keting_A_Literature_Review_and_Implications_IMPLICATIONS_OF_S
OCIAL_MEDIA_MARKETING[3].

7) Armenakis, A. A., & Bedeian, A. G. (1999). Organizational change: A

review of theory and research in the 1990s. Journal of Management,
25(3), 293315.

8) Cameron, K. S., & Quinn, R. E. (2011). Diagnosing and changing

77
 organizational culture: Based on the competing values framework. John
Wiley & Sons.

9) Chaffey, D., & Ellis Chadwick, F. (2019). Digital marketing. Pearson UK.

78
10) Gagnon, M. A., & Collignon, S. (2014). Adoption of social networking
sites: The case of the Syrian civil war. Computers in Human Behaviour,
31, 364373.

11) Hoffman, D. L., & Fodor, M. (2010). Can you measure the ROI of your
social media marketing? MIT Sloan Management Review, 52(1), 41.

12) Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The
challenges and opportunities of social media. Business Horizons, 53(1),
5968.

13) Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid
element of the promotion mix. Business Horizons, 52(4), 357365.

14) Qualman, E. (2019). Social omics: How social media transforms the way
we live and do business. John Wiley & Sons.

15) Smith, A. N., Fischer, E., & Yongjian, C. (2012). How does brand related
user generated content differ across YouTube, Facebook, and Twitter?
Journal of Interactive Marketing, 26(2), 102113.

16) Strauss, J., & Frost, R. (2020). Emarketing. Routledge.

17) Smith, J., & Johnson, K. (2018). Emarketing Strategies for Packaging
Manufacturers: A Comprehensive Review. Journal of Packaging
Technology, 15(2), 7892.

18) Brown, L., & White, A. (2017). Social Media Marketing in the Packaging
Industry: Opportunities and Challenges. Packaging Today, 22(4), 5567.

19) Garcia, M., & Patel, R. (2019). Emarketing Adoption and

Implementation in the Packaging Manufacturing Sector: A Review of
Current Trends. International Journal of Packaging Research, 12(3),
134148.

20) Wong, T., & Li, H. (2016). Social Media Usage Patterns in the Packaging
Manufacturing Industry: A Review of Empirical Studies. Journal of
Packaging Science, 8(1), 4559.

21) Lee, S., & Kim, D. (2020). Emarketing Tools Adoption and Integration in
Small and Medium Sized Packaging Enterprises: A Systematic Literature

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 Review. International Journal of Small Business Management, 17(2),
89104.

22) http://www.futuristic.net.in/

80
 6.4 Annexure

A REPORT ON E-MARKETING TOOLS AND SOCIAL

MEDIA MARKETING FOR FUTURISTIC
PACKAGING PVT LTD
I am Hirpara Rushabh student of Graduate school of management study carrying out
a minor research on "A REPORT ON E-MARKETING TOOLS AND SOCIAL MEDIA
MARKETING FOR FUTURISTIC PACKAGING PVT. LTD."
1) Name:

2) Gender:

A. Male
B. Female
C. Other…

3) Age:

A. 25 Or Under
B. 25-35
C. 36-45
D. 46-55
E. 55 Or Above

4) Years Of Experience In Marketing:

A. Less Than 1 Year

B. 1-3 Years
C. 4-6 Years
D. 7-10 Years
E. More Than 10 Years

5) Are You Familiar With E-Marketing Tools?

A. Yes
B. No

81
6) If Yes, Please Specify Which E-Marketing Tools You Are Familiar With:

A. Email Marketing
B. Social Media Marketing
C. Seo
D. Content Writing
E. Pay-Per-Click Advertising
F. Others

7) How Frequently Do You Utilize E-Marketing Tools In Your Current Role?

A. Daily
B. Weekly
C. Monthly
D. Rarely
E. Never

8) What Challenges Do You Face When Utilizing E-Marketing Tools?

A. Lack Of Training
B. Insufficient Resources
C. Lack Of Strategy
D. Technical Difficulties
E. Other…

9) Do You Believe That Social Media Marketing Is An Effective Strategy

For Futuristic Packaging Pvt Ltd?

A. Yes
B. No

10) How Frequently Do You Engage With Futuristic Packaging's Social

Media Content?

A. Daily
B. Weekly
C. Monthly
D. Rarely
E. Never

82
11) Which Social Media Platforms Do You Think Are Most Effective For
Futuristic Packaging Pvt Ltd's Marketing Efforts?

A. Facebook
B. Instagram
C. Linkedin
D. Twitter
E. Pinterest
F. All Of The Above

12) How Likely Are You To Recommend Futuristic Packaging's Social Media
Pages To Others?

Very Unlikely

A. 1
B. 2
C. 3
D. 4
E. 5

Very Likely

13) Do You Believe That Integrating E-Marketing Tools And Social Media
Marketing Is Important For Futuristic Packaging Pvt Ltd's Marketing
Strategy?

A. Yes
B. No

14) What Benefits Do You Foresee From Integrating E-Marketing Tools And
Social Media Marketing?

A. Increased Brand Visibility

B. Better Customer Engagement
C. Higher Conversion Rates
D. Improved Customer Insights
E. All Of The Above

83
15) What Barriers Do You Perceive In Integrating E-Marketing Tools And
Social Media Marketing Into Futuristic Packaging's Strategy?

A. Limitation Of Consumer Visit's

B. Lack Of Resistance To Change
C. Budget Constraints
D. Lack Of Expertise
E. Others

16) How Open Are You To Learning New E-Marketing And Social Media
Marketing Techniques?

A. Not Open At All

B. Slightly Open
C. Moderately Open
D. Very Open
E. Extremely Open

17) How Satisfied Are You With Your Current Role At Futuristic Packaging
Pvt Ltd?

Very Dissatisfied

A. 1
B. 2
C. 3
D. 4
E. 5

Very Satisfied

84
18) How Would You Rate The Overall Effectiveness Of Futuristic
Packaging's Marketing Strategies?

Very Ineffective

A. 1
B. 2
C. 3
D. 4
E. 5

Very Effective

19) In Your Opinion, What Areas Of Marketing Could Futuristic Packaging Pvt
Ltd Improve Upon?

A. Product Positioning
B. Customer Targeting
C. Messaging Consistency
D. Competitive Analysis
E. Others

85