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    3 views1 page

    text

    Uploaded by

    Taonezvi Makanaka

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    © All Rights Reserved
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    of 1

    

    Business Name
    THE CANDY FAIRY

    Executive Summary
    THE CANDY FAIRY Online aims to become a leading e-commerce platform for specialty
    candies, offering a wide variety of unique and hard-to-find treats to customers
    nationwide. Leveraging a user-friendly website, social media, and targeted
    marketing, we will provide exceptional customer service, fast shipping, and an
    unparalleled selection of candies.

    Business Objectives
    1. Create an easy-to-navigate e-commerce platform with a vast selection of
    specialty candies.
    2.Maintain a customer satisfaction rating of 95% or higher.
    3.Expand product offerings to include gourmet and international candies.
    
    Market Analysis
    The online candy market is growing rapidly, driven by increasing demand for
    convenience, unique products, and nostalgic treats. Our target market includes:

    1. Young adults (18~35) and children from the age of 4~13 seeking unique gifts or
    treats.
    2. Parents looking for specialty candies for parties or events.
    3. Individuals with dietary restrictions or preferences (e.g., gluten-free,
    vegan).

    Marketing Strategy
    1. Social Media: Utilize Instagram, Facebook, and Pinterest for product showcases,
    promotions, and engagement.
    2. Influencer Marketing: Partner with social media influencers and bloggers in the
    food and lifestyle spaces.
    3. Email Marketing: Offer exclusive promotions, new product releases, and loyalty
    rewards to subscribers.
    4. Paid Advertising: Run targeted Google Ads and social media ads to reach our
    target audience.

    Operations
    1. Supply Chain: Establish relationships with reputable candy distributors and
    manufacturers.
    2. Fulfillment: Partner with a reliable shipping provider to ensure timely and
    secure delivery.
    3. Customer Service: Provide exceptional support through email, phone, and social
    media.

    Management Team
    1. CEO/Founder: Makanaka Mutandwa responsible for overall strategy, marketing,
    and operations.
    Conclusion
    The candy fairy Online is poised to become a leading online candy retailer,
    offering a unique and enjoyable shopping experience for customers nationwide. With
    a strong marketing strategy, efficient operations, and a commitment to customer
    satisfaction, we are confident in our ability to achieve significant growth and
    success.

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