EPPING BOYS HIGH SCHOOL

YEAR 12 ASSESSMENT
TASK 2: Marketing
2023

HSC BUSINESS STUDIES

Student number …………………………... Teacher ………………………………….

Time allowed: 60 minutes

Weighting: 25%

Outcomes:
H1 Critically analyses the role of business in Australia and globally
H2 Evaluates management strategies in response to changes in internal and external
influences
H3 Discusses the social and ethical responsibilities of management
H4 Analyses business functions and processes in large and global businesses
H5 Explains management strategies and their impact on businesses
H6 evaluates the effectiveness of management in the performance of businesses
H7 Plans and conducts investigations into contemporary business issues
H8 Organises and evaluates information for actual and hypothetical business situations
H9 Communicates business information, issues and concepts in appropriate formats

DIRECTION TO CANDIDATES:

Section I Multiple Choice worth 20 marks

Attempt ALL questions
Mark your selected response clearly in black pen on the separate Answer
Sheet provided.

Section II Business Report worth 20 marks

Write your answers clearly in black pen in the booklet provided

Total marks: /40

1
Section I
20 marks
Attempt Questions 1-20
Select the response A, B, C, D that BEST completes the following statement.

Mark your selected response clearly in BLACK PEN on the separate Answer Sheet
provided.

1. In which market would wholesalers and retailers purchase finished products to resell them
to make a profit?

A. Consumers
B. Industrial
C. Intermediate
D. Resources

2. Campbell & Co. adopts a marketing technique that involves its employees selling services
whilst surveying the public.

Which ethical influence on marketing is this an example of?

A. Truth
B. Accuracy and good taste in advertising
C. Engaging in fair competition
D. Sugging

Use the following information to answer Question 3.

Sales ($ millions)
2020 2021
Company A 8.4 8.4
Company B 7 6.5
Company C 9 9.5

Note: In 2021 industry sales were $165 million, $40 million less than the previous year

3. For the period of 2020 to 2021 which of the following statements is true?

A. In each company, both sales and market share changed

B. In Company A, both sales and market share did not change
C. In Company B, sales decreased, and market share increased
D. In Company C, sales increased, and market share decreased

2
4. Which of the following are features of the marketing approach?

A. Mass production and aggressive marketing techniques

B. Customer satisfaction and corporate social responsibility
C. Strong focus on advertising and manufacturing quality products
D. Satisfying customer needs and developing long term relationships with employees

5. When is a consumer entitled to a refund under the Competition and Consumer Act
(2010)?

A. The consumer damages the product after it has been purchased

B. The product does not match the description in an advertisement
C. The consumer changes their mind and wants to return the product
D. The consumer has found the same product for a lower price at another store

6. Before launching their new breakfast cereal, PS Foods developed three variations and
invited people to try each one. They used this feedback to decide which product to sell.

What activity has PS Foods engaged in?

A. Establishing marketing objectives

B. Competitive positioning
C. Market research
D. Publicity

7. A business offers potential customers free samples of its chocolate in a supermarket.

Which marketing strategy is this business using?

A. Advertising
B. Public relations
C. Personal selling
D. Sales promotion

8. A business previously focussed on making products efficiently, assuming that consumers

would purchase them. They recently realised that focusing on consumer’s needs and
wants is more important.

Which of the following describes the business’s initial approach to marketing?

A. Consumer
B. Marketing
C. Production
D. Selling

3
9. A business has suffered bad publicity due to safety concerns about its products. This has
led to a decrease in sales.

What factor has influenced customer choice?

A. Economic
B. Government
C. Sociocultural
D. Psychological

10. A recent marketing campaign has received many complaints due to its controversial and
offensive nature.

Which of the following influences on marketing apply to this situation?

A. Good taste in advertising which is illegal and unethical

B. Good taste in advertising, which is legal but may be unethical
C. Misleading and deceptive advertising which is illegal and unethical
D. Misleading and deceptive advertising, which is legal but may be unethical

11. Lana purchased a face cream after reading about its benefits in an advertisement. She
used the product for seven days but did not experience the claimed benefits and
developed a rash.

What area of consumer law protects Lana in this situation?

A. Sugging
B. Bait and Switch
C. Implied conditions
D. Good taste in advertising

12. Glamboyz sells lip gloss to teenage boys.

Which type of market is Glamboyz operating in?

A. Consumer
B. Industrial
C. Mass
D. Resource

4
13. The table below shows marketing data for “We Dig Your Bling”

Year Planned Sales Actual Sales Planned Actual

($ million) ($ million) market market
share share
(%) (%)
1 500 450 10 9
2 550 600 8 8.5

What does this data suggest about their performance?

A. The business achieved its marketing objectives in Year 1

B. The business achieved its sales objectives in Year 2 due to an increase in market share
C. The business did not achieve its market share objective in Year 2 because it failed to
monitor its performance in Year 1
D. The business achieved its sales objective in Year 2 due to the controls implemented
based on its performance in Year 1

14. Two days after purchasing a new mobile phone, Claude finds it is actually a used phone
as photographs are stored on file.

What aspect of consumer laws is relevant to Claude?

A. Deceptive and misleading advertising

B. Price discrimination
C. Implied conditions
D. Warranties

15. Which of the following is a secondary source of data used in market research?

A. Experimental research
B. Government publications
C. Observational research
D. Surveys and questionnaires

16. What is the name given to the core group of customers to whom the business primarily
promotes and prices its products?

A. Market segmentation
B. Mass market
C. Niche market
D. Target market

5
17. What is the focus of the marketing concept?

A. Production of goods and services

B. Advertising of the product is essential in meeting the demands of customers
C. All sections of the business are involved in satisfying a customer’s needs and wants
D. Collecting information from customers to create a marketing plan for the business

18. A large overseas-based supermarket is opening in Australia. Its competitive edge is that
goods will be sold at the lowest prices in the market.

How would this be identified in a competitor’s SWOT analysis?

0. Strength
A. Weakness
B. Opportunity
C. Threat

19. At which stage of the product life cycle is promotion most likely to be discontinued?

A. Introduction
B. Decline
C. Growth
D. Maturity

20. Which of the following is an ethical criticism of marketing?

A. Provides accurate information on products

B. Engages in competition
C. Creates needs
D. Increases online advertising

6
Section II
20 marks
Attempt Question 21
Allow about 40 minutes for this section
Answer the question on the booklet provided.
The expected length of response is approximately 6 written pages or 800 words.
__________________________________________________________________________________

Your answer will be assessed on how well you:

● demonstrate knowledge and understanding relevant to the question
● apply the hypothetical business situation
● communicate using relevant business terminology and concepts
● present a sustained, logical and cohesive response in the form of a business report
__________________________________________________________________________________

Question 21

Mr Crapp started his clothing manufacturing business “Crappy Clothing”, five years
ago. The business makes men’s clothing under two labels. ‘Classy by Crapp’ is the
premium label that is sold in exclusive men’s wear stores. ‘Canko’ is the general label
that is sold in discount department stores.
Ex-staff and current staff claim that the business is focusing on cost instead of quality.
Customer service and faulty product returns costs are rising rapidly. Some customers
have complained that the dyes used in the clothing have caused painful skin irritations.
The premium label has had issues with broken seams, damaged zippers and buttons
falling off.
The marketing budget has been cut as the business’ sales revenue continues to fall.

To address this situation, you have been hired as a consultant by “Crappy Clothing” to write a
report to address their marketing concerns.
In your report:

● Discuss the ethical influences affecting this business

● Explain the importance of other influences that could affect this business

● Assess how a situational analysis and market research can assist “Crappy Clothing”
with its marketing process.

7
8