Department Of

Marketing

Report On
Develop a business plan of your business
(Fest)
Submitted To
Sabikun Nahar Bipasha
Assistant Professor
Submitted By
Department Of Marketing
The Sales Symphony
Comilla University
 Table Of Contents

I. Executive Summary, Vision & Mission.

II. Company History, Business & Industry
Profile.
III. Business Strategy, Description Of The
Products.
IV. Marketing Strategy.
V. Competitor Analysis.
VI. Description Of Management Team.
VII. Plan Of Operation.
VIII. Loan Or Investment Proposal.
IX. The Content Of Assignment & Correction.
 Team Member Introduction And
Contribution
Name Id Contribution

Nusrat Jahan Mitu 12107021

Executive Summary, Vision & Mission

Omar Faruk 12107025 Company History

Md Tajmirul Rahman 12107027 Business & Industry Profile

Taslima Akter 12107023 Business Strategy, Description Of The

Products
Fatema Akter Hira 12107046 Marketing Strategy

Md Arman 12107028 Competitor Analysis

Md Sohel 12107024 Description Of Management Team

Mohammad Rashel 12107022 Plan Of Operation

Jesmin Akter Josy 12107019 Loan Or Investment Proposal

Farjana Afrin Mim 12107051 The Content Of Assignment &

Correction
 Executive Summary
The quality and taste attracts the customers more, especially when it is provided on
time and become environment friendly serves at their next door steps. It’s a socio
economic business and our mission is to provide healthy and best quality of home
made food at affordable .Our target market is the students, teachers and employees.
First of all we understand the market situation and find out that there is enough
space in food business for a new service to in this market. Our some food products
will be make in front of our customers which will be highlighted unhygienic food
so there is a demand of our food service business. Our service will be provided day
long time for one day in prompt manner. At first we will serve 8 types of food item
and sell various types of tress. We also use social media marketing, advertisement
for marketing purpose.

The Sales Symphony Mission Statement

To provide the best quality food in low cost to build customer relationships and
bring the customer closer to ours.

Vision
We The Sales Symphony believe that we are on the face to customers to make
delicious products and that’s not changing. We will constantly focusing on
innovative. We believe in the simple not the complex. We focus on student budgets
products that we make, and participate only in markets where we can make a
significant contribution.
 Sales Symphony History

1. How it began: We start a partnership business with ten members. Firstly we

plan to run the business a day. Secondly our intention making profit.
Thirdly, Day by day we formed a partnership business. Then we started our
business.

2. Date of Establishment: We started planning the business on November 11,

2024.

3. Partners’ Background: we are the founder Sales Symphony Partnership

business. We are ten members who founded the business. We are ten university
students. Now, we started our business and Share our individuals partner
responsibilities. Who are partners will start and run the business with each
responsibility.

1. Farjana Afrin Mim will be charge of overall business management.

2. Mitu will take the execution and make vision and mission of the company.

3. Omar and Dihan will take financial management

4. Business strategy, Description of products were taken by Taslima.

5. Marketing Strategy was taken by Hira

6. Arman will take the responsibility competitors analysis.

7. Description of Management team will operate Anas.

8. Plan of Operation will be managed by Rashed Ahmed. We distributed our

responsibility each member and we agreed to operate this business.
4. Initial Idea: As we are students of Marketing Department of Comilla
University. When we participated our Entrepreneurship and small business
management course. Our course coordinator Sabikun Nahar Bipasa Mam shared
the concept of this business. Then, we planned about Sales symphony business.
Now, we are to start the business.

5. Product Idea: We produced two types product

1. Food products. 2. Non food products. There are seven types of food products.
Jhal Phai Cha, Tetul Cha, Malta Cha, Masala Cha, Tree(mini), Tacos, Anarkali
Fruits, Shahi Tukra, Dim Masala, Gugnii, Jar Cake, we also produced Non-food
product. Indoor trees

Business & Industry Profile

Industry Type:
our business will operate in a multi-product category within the food and lifestyle
sector. This includes:
Street Foods and Beverages (Tea): A quick-service model targeting festival visitors. .
Target Audience:
- Students, faculty, and visitors to the Comilla University campus during the fest.
- Age group: Primarily 18–35 years old.

Unique Selling Proposition (USP):

- Food Section: Affordable and fresh homemade street foods and tea catering to a
diverse palate.

Employees
Team Structure:
Our 10 team members can be divided as follows to ensure efficiency:
- Food Preparation and Sales (5 members):
 - 2 for food preparation
- 2 for tea-making
- 1 for customer service and payment handling

Marketing and Social Media (2 members):

- 1 for handling live posts, stories, and responses
- 1 for photography and video coverage

Address
- Business Location:
Stalls within the Comilla University campus (ensuing our location is highly visible
with adequate signage).

Competitors
-Festival Food Vendors: Compete on quality, pricing, and unique food items.
Consider offering free samples or combo discounts.

-Shops in Festival: Provide a fresh, engaging experience with personal touches like
handwritten notes or eco-friendly packaging.

-Strategy to Stand Out:

- Offering special "Fest Combo Deals" (e.g., tea + a snack or a food item + a small
plant).
- Ensure visually appealing stall designs with clear branding.

Technologies
Social Media Plan:
- Pre-Fest Engagement:
- Post teasers about your products with countdowns on Facebook and Instagram.
- Highlight unique items (e.g., an "Exclusive Fest Tea" or "Limited Edition Plants").
- Using hashtags like #ComillaFest, #FestFusion, and #GreenStreet.

- During the Fest:

- Sharing live updates, behind-the-scenes prep, and happy customer testimonials.
- Creating a "Share & Win" contest encouraging visitors to post photos at your stall.
- Post-Fest Follow-Up:
- Thank your customers with a post and hint at possible future ventures.
- Collecting feedback via social media polls or DMs.

Payment Methods:
-we will be offering both cash payments and digital options like bKash or Nagad to
cater to all customer preferences.

Product description

 Product line(food and non food products)

 Product benefits

Food products(snack)
1. TEA(flavor of sweet orange, olive, tamarind)
A streaming cup of freshly brewed tea with varieties flavor.

BDT. Sweet orange- 30, olive-20, tamarind -20

2.TACOS

Crispy taco shells with spicy minced cicken.

BDT.70(per pcs)

2. Jar cake

Soft spongy layers of cake served in a jar.

BDT.30

4.Egg masala

A delicious blend of boiled egg cooked in a spicy masala gravy.

BDT.30

5.Ghugni

Traditional Bengali street food and a flavorful snack that feel like home.

BDT.20(per plate)

6. Sahi tukra

Royal desert and heavy treat for sweet lovers.

BDT.20(per pcs)

7.ANARKOLI FRUIT

A refreshing fruit and perfect for healthy and tasty treat.

BDT.60(per pcs)

NON- FOOD PRODUCT

Indoor plant

 Money plant
Bring positively energy and prosperity in home.
 Snake plant
Stylish and hardy addition for home and office.

Business strategy
1. Marketing strategy
 Word of mouth
 Social media
 Student discount.
2.Quality and taste

We maintaine premium quality and taste but cost- effective ingredients.

3.Branding

We select a easy and unique name for our stall “sales symphony” and use this
name in banner and signboard.

4.customer feedback

We try to take feedback from customers to improve products and business.

5.scalability

If we earn profit and lead one day business successfully we run this business in
future.

The sales symphony combines the indulgence of fast food with the charm of
nature, creating a one-of-a-kind event. Through strategic marketing efforts—
spanning social media and on-ground activities—the fest aims to attract a divers
audience, deliver an unforgettable experience, and promote a balance of
indulgence and sustainability.

Marketing strategy:
Target consumers and their characteristics and habits:

 Food lovers , Gardening hobbyists and Eco-conscious individuals(Students,

young adults, local people and also stuffs).

Branding and messaging

 Our brand name: “ sales symphony “

 Tagline: will be…….
“Quick snacks, big smiles “, Tasty bites ,happy vibes”, Fast food, fresh
roots”

Showing consumer interests by:

 Offering different types of products ( refreshing fruits, verity flavor of tea,
some fast food items and also lovely indoor and outdoor plants.)
 Provide benefits
 Setting discount pricing system
I. “Buy 2 Tacos, get a Money Plant Free” (for our lucky customer)
II. Put Discount Sticker on some Passion fruits.

Pre-event Promotion:

 Social media (3 weeks before)

I. Platform: Instagram, Facebook, and Twitter.
II. Post Real-time updates and stories showcasing food, plants, and happy
attendees.
III. Post countdowns (e.g., “30 days to the tastiest day of the year!”).
 Offline promotional
I. Local media ( Left-let, banners)
II. Roadshows

 Face to face invitation (formally and informally)

I. Give invitation card for Teachers and Administrative officers and
COUJA
II. Invite our friends from different departments.

Competitor Analysis
Our business name is Sales Symphony and we are planning to start a new business
towards our fest program. Our product include four different types of tea and other
food items. However, we have competitions who also starting similar businesses in
the fest.
 1. Identify competitions:
 Direct competitors: Other stalls or businesses at the fest selling food
items especially tea or beverage
 Indirectly competitions: Stalls selling other popular snacks, drinks or
meals that attract a similar audience.
2. Marketing and Branding :
 Visual Appeal : Every stall in the fest in the same design, packaging
and presentation.
 Promotion : Every stall use poster or social media advertising for
their stall. we have to focus on unique poster design and promotion.
How To Differentiate Our Business

 Highlight unique flavour : Offer exclusive tea blends and creative

combination.
 Focus on presentation : Use eco friendly, visual appealing product.
 Competitive pricing : Ensure our prices are attractive but still profitable.
 Offer customization : Allow customers to personalize their tea and food
items.
 Promotion : Using unique poster design and promotional strategy.
Description of Management team

The management team of the entrepreneurial fest plays a pivotal role in ensuring
the seamless execution of the event. Comprising dynamic and dedicated
individuals, this team oversees every aspect of planning, coordination, and
execution.

Core Team

The Core Team serves as the backbone of the fest, providing strategic direction
and overseeing the entire event's execution.

Member: Farjana Afrin Meem,Taslima Akter, Fatema Akter Hira

 Responsibilities:
 Defining the fest's vision, theme, and objectives.
  Managing high-level decision-making and problem-solving.

Marketing Team

The Marketing Team ensures the fest garners maximum visibility and attracts a
wide audience.

Member: Tajmirul Rahman Dihan, Nusrat Prium Mitu, Jasmine Joshy, Md.
Rashel

 Responsibilities:
 Designing and executing promotional campaigns across social media,
print, and offline channels.
 Creating engaging content, including posters, videos, and newsletters.
 Managing public relations, including press releases and media
interactions.

Operations Management Team

The Operations Management Team ensures all logistical and on-ground aspects of
the fest run smoothly.

Member: Farjana Afrin Meem, Tajmirul Islam Dihan, Anas Ahmed Sohel, Md.
Arman, Nusrat Prium Mitu, Jasmine Joshy, Taslima Akter, Fatema Akter
Hira,Omar Faruk, Md.Rashel

 Responsibilities:
 Venue selection, setup, and management.
 Coordinating event schedules, speaker sessions, and workshops.
 Managing technical requirements like audio-visual setups and IT
support.
  Overseeing safety, security, and crowd management.

Financial Management Team

The Financial Management Team is responsible for maintaining the fest's financial
health and ensuring all activities stay within budget. All members of our team have
contributed equally financially to the business.

Member: Farjana Afrin Meem, Tajmirul Rahman Dihan, Anas Ahmed Sohel, Md.
Arman, Nusrat Prium Mitu, Jasmine Joshy, Md.Rashel,Taslima Akter, Fatema
Akter Hira,Omar Faruk

 Responsibilities:
 Preparing and managing budgets.
 Handling sponsorship funds.
 Ensuring transparent accounting and reporting.
 Monitoring expenses and advising on cost-effective strategies.

Volunteer Coordination Team

The Volunteer Coordination Team acts as a bridge between the management and
the volunteers, ensuring the smooth execution of tasks.

Member: Tajmirul Rahman Dihan, Anas Ahmed Sohel, Md. Arman

 Responsibilities:
 Assigning volunteers to specific roles.
 Managing volunteer schedules and ensuring efficient task execution.
 Motivating and addressing volunteer concerns during the fest.
 Recognizing and appreciating volunteer contributions.
Operational plan our business:

Sales symphony is a partnership Business. The main objective of our shop is to

earn profit and learn how to create a full time business and provides services to
customer to fulfill their needs and wants.

To fulfill our objective we made team and assign all of team separated topic.

The main product of our shop are Tea, Tacos jar cake, Egg mashla , chugni , shahi
tukra ,passion fruits and indoor plants. There are four types of tea we sells in our
shop . All of ingredient to make four types of tea are buy in local retail shop. Our
processing team make tea instead to fulfill consumer desire.

Tocas, Jar cake , Egg mashla ,chugni , shahi tukra all of them are our home made
product. The Ingredient of product we can buy it in local market.

Passion fruits: We can purchase this fruits in local market of cox’s bazar. We use
sundar korear services to reach the destination.

Department and Rules: All team are perform separated activities .Processing
department make product , supply team will supply all products to actual
consumer.

Resources Needed: we can use financial resources to buy all of ingredient and
produce those product. Technical reasurces use to prepared four types of tea.

Timeline: All team performed their activities previous day of the function.
Risk Management and contingency plan: we can identify our business potential
risk such as supply chain , disruptions, financial shortfall . we develop contingency
plans. We ensure that we have backup plan in place to minimize disruption.

Loan and Investment proposal:

In this business we are not seeking any loan from bank or other sources.Here we
are investing by our own money and the total amount is 10,000 and as we are 10
members so we will invest 1000 per member.

And we also wrote a investment proposal letter to PRAN-RFL Group of Company

to collaborate with them and waiting for their response.