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    Innovate-365-Final

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    madhavendra.p25

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    © All Rights Reserved
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    Innovate-365-Final

    Uploaded by

    madhavendra.p25
    9 views2 pages

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    © All Rights Reserved
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    9 views2 pages

    Innovate-365-Final

    Uploaded by

    madhavendra.p25

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Innovate 365

    Empowering Health Every Day with

    About the Program


    Swasth365 is a first-of-its-kind Patient Support Program
    that leverages digital platform that aims to increase
    patient adherence, provide Disease Awareness and
    lifestyle management for its users across major
    Non-Communicable Diseases and assist them in
    an improved quality of life and disease outcomes.

    The users are made aware of the program through doctors and pharmacies that
    share the details about the initiative as a free-of-cost service to support them in
    improved quality of life and disease outcomes. Once the user is verified by a
    validated prescription, they are eligible for two types of services:

    Platform Services Teleconsultation


    (Swasth365 Website)
    • Diet consultation and Diet follow-up
    • Learning about the ailment, it’s
    possible causes, signs & symptoms, • Pill refill reminder
    treatment • Clinical Psychologist Consultation
    • Food Recipes, Diet Plan, Physical • Physiotherapist Consultation
    Exercises & Health Blogs
    • Doctor Appointment Reminder
    • Device Training
    • Chemist Assistance if the patient faces
    difficulty in procuring the medicines
    • Device on rent and Nurse Support
    Patient Onboarding Journey

    1. Patient consults the doctor for any symptoms/preventive


    check-up/follow-up on existing ailment

    2. Doctor provides consultation and suggests patient to utilize


    the Patient Support Program

    3. Patient Navigates to the website via the QR code/URL

    4. Patient explores the website to understand the services


    offered and credibility

    5. Patient shares Contact Details with the team

    6.
    The team reaches out to the patient within 24hours to greet &
    request for additional details (prescription) & consent

    7.
    Team validates the prescription & onboards the patient
    (Only Mankind patients at present)

    8.
    Patient is provided a walkthrough of the services offered
    --> Patient awails the services as per requirement

    Problem Statement

    Though the initiative provides patients with medically validated services, it has been able to
    only onboard ~2000 patients in the past 18 months. To provide a better user experience, the
    company is planning to completely revamp the website to provide a better UX, redefine the
    user journey, integrate a AI-based chatbot, and launch a mobile-friendly application.
    The company wants to consult you on the road ahead on how can the initiative be made
    more user-friendly, create awareness, understand user persona, potential use case of AI, &
    healthcare services preferred (Competitor benchmarking of Digital Health Platforms).

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