PROJECT REPORT ON

A BRIEF STUDY ON THE SALES PERFORMANCE 0F HYUNDAI MOTOR

COMPANY INDIA IN 2019

Project report submitted to Nagaland University in partial fulfilment for the award of the
degree of bachelor of commerce.

VEFUZO CHUZHO

Department of Commerce

KOHIMA COLLEGE

Kohima, 797001

2021
 DEPARTMENT OF COMMERCE

KOHIMA COLLEGE

KOHIMA-797001

NAGALAND

Date:

DECLARATION

I declare that the project report entitled “A BRIEF STUDY ON THE SALES
PERFORMANCE OF HYUNDAI MOTTOR COMPANY INDIA IN 2019” submitted by
me for the award of the degree of Bachelor of Commerce of Nagaland University is my
own work. The project has not been submitted for any other degree of this university or
any other university.

VEFUZO CHUZHO

CERTIFICATE

We recommend that this thesis be placed before the examiners for evaluation.

AKONO PHIRA NGIPLON RACHEL CHOHWANGLIM

H.O.D Department of Commerce Supervisor
 ACKNOWLEDGEMENT

I would like to express my special thanks and gratitude to Ma’am NGIPLON RACHEL,
Asst. Professor Dept. of commerce, who gave me the golden opportunity to do this
wonderful project on “A BRIEF STUDY ON THE SALES PERFORMANCE OF
HYUNDAI MOTOR COMPANY INDIA IN 2019”. Her valuable guidance has been the
one that helped me patch this project and make it full proof success, her suggestion and
instructions has served as the major contribution towards the completion of the project.

I would also like to express, my gratitude to Dr. RALIMONGLA Principal of Kohima

College, Kohima for giving an opportunity for this project.

I also like to thank my parents and friends who have helped me with their valuable
suggestions and guidance, it has been helpful in various phase of completion of the project.

With due regard, I express my heartfelt gratitude to all of them.

 PREFACE

As a part of the B. Com 6th semester, this project is on “A BRIEF STUDY ON THE SALES
PERFORMANCE OF HYUNDAI MOTOR COMPANY INDIA IN 2019”. The project
mainly focusses on the sales volume of the company and the position of the company. A
part from that a brief study on other aspect of Hyundai motor is done. Hyundai motors is a
south Korean company based.

Automobile industry plays a vital role in our economy and the progress of the economy. It
contributes a large sum of income to the nation. Different company have different objective
and goals to be accomplished. Hyundai motors does a lot of corporate social responsibility
by doing various social activities and is also one of the brand company. We have use
analysis of sales volume. A brief overall company study is done.
 CONTENTS

CHAPTER 1: INTRODUCTION

1.1 Introduction of Hyundai Motor Company

1.1 History of Background

1.2 Scope of Study

1.3 Review of Literature

1.4 Objective

1.5 Research Methods

1.6 Limitation of the study

CHAPTER 2: SALES PROFILE & DETAIL ANALYSIS

2.1 Brief Company Profile

2.2 Types of Car

2.3 Analysis of Income and sales volume

2.4 Total Sales of Domestic & Export market

2.5 Graph Presentation

CHAPTER 3: SUGGESTION AND CONCLUSION

3.1 Suggestion

3.2 Conclusion
 CHAPTER 1: INTRODUCTION

1.1 INTRODUCTION OF HYUNDAI MOTORS COMPANY IN INDIA

In India Hyundai is fully owned subsidiary of South Korean automobile manufacture

Hyundai. Hyundai Motor India Ltd. (HMIL) is wholly owned subsidiary of Hyundai Motor
Company (HMC). The India brand was founded in 6th may 1996 which took the Indian
automobile industry by storm. Hyundai India has two production facilities located in
Irangattukotai and Sriterumputur in Tamil Nadu. Both the aforementioned plants have a
combined production capacity of 7 lakhs units per years. The company also uses these
plants to export models across the world. HMIL is India first smart mobility solution
provider and the number one car exporter since inception in India. It currently has 10 car
models across segments SANTRO, GRAND i10 N10s, all new i20, AURA, VENUE,
SPIRITED, new VERNA, all new CRETA, ELANTRA, NEW 2020 TUISON & KONA
ELECTRIC. HMIL’s fully integrated state-of-the art. Manufacturing plant near Chennai
boasts of advanced production, quality and testing capability. The Company also launch
its first fully electric vehicle in India, the Kona Electric.

Hyundai is the second selling carmaker in India with a wide range of products in various
segments. The Korean manufacture entered the Indian automotive market in 1998 with the
launch of the SANTRO hatchback, which was also re-introduced in October 2018.
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Hyundai has invested in creating a vast network of dealership and service centers, the
second largest in India for the convenience of both new and existing customers.

HMC has set up a research and development facility (Hyundai Motor India Engineering-
HMIE) in the cyber city of Hyderabad.

To support HMIL’s growth and expansion plans, HMIL, currently having 388 strong dealer
network and more than 1000 strong service points throughout India.

1.1 HISTORY BACKGROUND IN INDIA

After 1980, the Indian automobile sector saw radical but historical change. With an
intention to modernize the Indian automobile industry Hyundai Motor India Limited was
incorporated on 6 may 1996. During the entry of Hyundai, there were few Automobile
manufactures in India like Maruti Udyog Limited, Daewoo Motor, Hindustan motors,
Mahindra & Mahindra & Tata Motors. Hyundai Motor’s first car Santro was launched in
23 September 1998 which hit the Indian automobile market. Within a few months of
inception, Hyundai Motor India limited became the second largest automobile
manufacturer and the largest automobile exporter in India.

In year 1999, Hyundai launched its Accent & in the year 2000, the company launched
Santro zip drive. Considering the demand of Indian customers, the company launched
upgraded version of Accent i.e. Accent CRDi. in 2002. In the year 2003, Santro Xing & in
2004, the company introduced Accent viva CRDi. in year 2005, Hyundai’s A5 segment
Sonata Embera touched the Indian roads whereas in year 2007, the company introduced
Sonata CRDi.

In year 2009, the company launched first diesel automatic new Verna & on 13 October
2010, the company launched its sports utility vehicle Santa Fe. In the same year the
company exported 247,102 cars to 110 countries which included Santro, i10, i20, &
Accent. On 11 may 2011, Hyundai Motor launched its fluidic Verna & Eon on 13 October
2011 & on 28 march 2012, the company launched i-Gen i20.

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 1.2 SCOPE OF STUDY

The scope study is to learn about the Hyundai Motors company and their activities. To
learn the sales volume of the company and the performance of the company. The project
mainly focuses on the sales performance of HYUNDAI motors. The sales volume of the
Hyundai company for the year 2019 studied in this project. The study also attempts to
determine the use of Hyundai company cars by the people in India.

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1.3 REVIEW OF LITERATURE

A.V. Vedpuriswar wrote in his article “Hyundai in India” How Hyundai has grown
to first but second largest automobile players because of Maruti Suzuki India
limited in India. Suzuki India limited mention in sustainability report 2009-10
focuses on its. Hyundai motors owned its distinct identity in India automobile
market by offering various vehicles for fulfil the demand of customer from different
segment.

Arvind Saxena in his interview told that Hyundai motor India limited is defending
their brand by introducing new technology and style to their vehicle. Hyundai
offering the same product across the world i.e. a new model launches around the
same time all over the world. He also said that with the changing needs & wants
customers, Hyundai motor is trying to fulfil the consumer’s expectation by giving
them technologically advanced car with more features and more value for money
than.

Raja Mani in his article discussed the topic development & growth of the Indian
automobile sector. His article speaks about various issues like removal of licensing,
rationalizing taxes and duties, acquisition of foreign technology etc. It also explains
the revolution which overtook the Indian automobile industry and the future of the
industry.

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 1.4 OBJECTIVE OF STUDY

Based on the problem the objective of the research is divided into two which are as follows:

Primary Objective:

To analyze brand loyalty of customers towards the company’s products range.

Secondary Objective:

Analyze consumer satisfaction and sales performance of Hyundai for different cars.
Analyses the after sales service provided by company.
To know the Hyundai corporate social responsibilities.
To fine the area of improvement required.
To focus on historical growth of Hyundai motor India limited.
To evaluate the performance of Hyundai motor India limited with respect to Export,
Sales, Production after tax.

The topic has been already given to collect information about Current happening in the
market. It helps to make improvements in service and quality of the product, for their long
time existence in the market and getting profit. Simultaneously, it was also helpful for me
to learn the channel of Distribution and observe the demand of particular products.

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1.5 RESEARCH METHODS

The nature of the project work has been descriptive as no hypothesis, is taken to be tested.
Though the conclusions drawn could be taken as the hypothesis and further tested by the
research work undertaken in the relevant field. The nature of the project work has been
descriptive as no hypothesis and further tested by the research work undertaken in the
relevant field. The reason for choosing the descriptive research designed is the fact the
project report has been primarily based upon the secondary sources of data and whose
authenticity could be assured of the reluctance of the company personnel in parting with
all of the information procured from the secondary sources of data.

Information was collected from secondary sources such as internet website annual
reports, etc.

TECHNIQUES OF DATA COLLECTION

This I done directly from the website. It is a method of obtaining information from
secondary source.

AREA OF STUDY

A brief study on Hyundai company focusing mainly on the sales performance India in
2019

TIME ALLOCATION

The time allocation for the project is 2 months.

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1.6 LIMITATIONS OF STUDY

The study was a good learning process and was a very satisfying experience. Yet there
were several factors that problem this plan to study as a desired. The company belong in
Tamil Nadu and thus the lack of proper information from the website and not able to access
any primary data. These can be summarized as follows;

The relevant data required for this study was not readily available unlike most of
the companies.
It is possible that the information supplied by the informants may be incorrect. So,
the study may lack accuracy.

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CHAPTER -2 SALES VOLUME & DETIAL ANALYSIS

2.1 Brief Company Profile

2.2 Types of Car

2.3 Analysis of Income and Sales Volume Position Of Data

2.4 Total Sales of Domestic & Export Market

2.5 Graph Presentation

8
2.1 Brief Profile in India

HYUNDAI MOTORS COMPANY

PROFILE

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor
Company (HMC). HMIL is India’s first smart mobility solutions provider and the number
one car exporter since inception in India. It currently has 10 car models across segments
SANTRO, GRAND i10 NIOS, all-new i20, AURA, VENUE, Spirited New VERNA, All
New CRETA, ELANTRA, New 2020 TUCSON & KONA Electric. HMIL’s fully
integrated state-of-the-art manufacturing plant near Chennai boasts of advanced
production, quality and testing capabilities.

HMIL forms a critical part of HMC’s global export hub. It currently exports to around 88
countries across Africa, Middle East, Latin America, Australia, and Asia Pacific. To
support its growth and expansion plans, HMIL currently has 522 dealers and more than
1,298 service points across India.

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 Company Profile in tabular form.

Sl.No Details and address of Hyundai Motor India Limited

1 Type Subsidiary

2 Industry Automotive

3 Founded 06 May 1996

4 Headquarters Kanchipuram, Tamil Nadu, India

5 Key people Seon Seob Kim (CEO)

6 Products Automobiles
Production
7 7,10,012 units
output
8 Parent Hyundai

9 Website www.hyundai.co.in

Brief Profile of CEO of Hyundai Motor India Limited (HMIL)

Mr. Seon Seob Kim is the MD & CEO of Hyundai Motor India Ltd since Dec 1, 2018. He
joined Hyundai Motor Company in January 1992. A keen strategist with 27 years of
diversified Global experience Mr S S Kim has worked in different markets of Hyundai
Motor Company. Prior to Hyundai Motor India, he was Head of Business Operations
Strategy Division of Hyundai Motor Company headquarters in Seoul.

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2.2 TYPES / CLASSIFICATION OF HYUNDAI CARS IN INDIA

HATCHBACK

SANTRO
GRAND I10 N10S
ELITE I20

SEDEN

AURA XCENT
VERNA
ELANTRA

SUV

VENUE
CRETA
TUCSON
KONA

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TYPES OF HYUNDAI CARS AVAILABLE IN INDIA

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13
ELECTRIC CAR OF HYUNDAI MOTORS COMPANY IN INDIA

(HYUNDAI KONA ELECTRIC)

Hyundai Motors Company launched an Electric Lite version as Kona Electric in India on
9 July 2019. In 2020, Hyundai started producing the Kona Electric in its European factory
in the Czech Republic. Kona Electric reached 100,000 global sales milestone in June 2020.

The Hyundai Kona body is made from 51% advanced high strength steel with 'hot
stamping' and adhesives for added rigidity. Standard safety equipment includes six airbags,
lane keeping assist and a driver attention monitor. Other features include automatic
emergency braking with pedestrian detection, blind spot detection and a rear cross traffic
alert.

Special Specifications of Hyundai Kona Electric:

1. Fuel Type : Electric

2. Charging time : 6 Hours 10 Minutes
3. Transmission Type : Automatic
4. Mileage : 452km per full charge

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AVAILABLE MILEAGE OF HYUNDAI CARS IN INDIA

Mileage (in kmpl), Manual

Transmission
Electric (fuel type)
Sl.No Name of Cars
Km/Full Charge
Petrol Fuel Diesel Fuel

HYUNDAI GRAND
1 20 25 NA
I10 NIOS

2 HYUNDAI AURA 21 25 NA

3 HYUNDAI I20 20.25 25.2 NA

4 HYUNDAI VERNA 19.2 21.3 NA

5 HYUNDAI VENUE 18.27 23.7 NA

6 HYUNDAI CRETA 17 21 NA

HYUNDAI
7 20.3 NA NA
SANTRO
HYUNDAI
8 14.59 14.59 NA
ELANTRA
HYUNDAI KONA
9 NA NA 452
ELECTRIC
HYUNDAI
10 13.03 18.42 NA
TUCSON

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2.3 ANALYSIS DATA IN 2019

In 2019, around 682 thousand vehicles were produced in Hyundai Motor Company’s
factory based in India. Production volume had increased in recent years compared to 2015.
According to the source, the India plant recorded the second highest production volume in
2019, being topped only by the Ulsan plant in South Korea.

Hyundai motor India has announced its sales numbers for the month of December 2019.
Apart from this, the company also revealed its sales performance for the calendar year
2019. In order to precise, Hyundai motor registered a cumulative sale of 6,91,460 units in
2019. Going to monthly sales, Hyundai motor India sold a total of 510,260 units in
domestic market. And 181,200 units in export market.

Tarun Garg, director – sales, marketing &service, Hyundai Motor India Limited said “the
year 2019 has been a challenging year for Indian automotive industry. Even in such adverse
conditions, Hyundai motor company as committed has launched 4 new benchmark
products in different segment. As a smart mobility leader, Hyundai became the first
company to bring the first connected SUV-VENUE and first long Range fully electric
SUV- KONA in the Indian market”.

Hyundai Motor India had registered 3.2 percent fall in cumulative sales to 58,807 units in
June 2019. The carmaker had launched VENUE compact SUV in India in may 2019 for an
introductory price of 6.50 lakhs. The compact SUV has received more than 50,000
booking. In July 2019, Hyundai also introduced KONA electric SUV in the country for a
starting price of Rs 25.30 lakhs.

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PRICE OF HYUNDAI CARS IN INDIA

Sl.No Name of Cars Ex-Showroom Price

1 HYUNDAI GRAND I10 NIOS ₹5.19 - 8.41 Lakh

2 HYUNDAI AURA ₹5.92 - 9.35 Lakh

3 HYUNDAI I20 ₹6.80 - 11.33 Lakh

4 HYUNDAI VERNA ₹9.11 - 15.20 Lakh

5 HYUNDAI VENUE ₹6.87 - 11.67 Lakh

6 HYUNDAI CRETA ₹10.00 - 17.54 Lakh

7 HYUNDAI SANTRO ₹4.68 - 6.36 Lakh

8 HYUNDAI ELANTRA ₹17.84 - 21.11 Lakh

9 HYUNDAI KONA ELECTRIC ₹23.78 - 24.02 Lakh

10 HYUNDAI TUCSON ₹22.56 - 27.34 Lakh

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 2.3 SALES VOLUME OF HYUNDAI CARS ACROSS INDIA IN 2019

BY MODEL (IN 1,000s)

Sl.no Name of Car Sales Volume ( in 1000s)

I20 ELITE 123.20

1

I10 GRAND 102.69

2

CRETA 99.74
3

VENUE 70.44
4

SANTRO 64.73
5

VERNA 28.19
6

XCENT 19.22
7

TUCSON 0.97
8

ELANTRA 0.79
9

KONA 0.28
10

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 2.4 TOTAL SALES OF HYUNDAI MOTOR COMPANY IN 2019

DOMESTIC MARKET EXPORT MARKET

MONTH TOTALSALES
IN 2019 IN 2019

JANUARY 45,803 8,010 53,813

FEBRUARY 43,110 11,408 54,518

MARCH 44,350 16,800 61,150

APRIL 42,005 16,800 58,805

MAY 42,502 16,600 59,102

JUNE 42,007 16,800 58,807

JULY 39,010 18300 57,310

AUGUST 38,205 17800 56,005

SEPTEMBER 40,705 17,000 57,705

OCTOBER 50,010 13,600 63,610

NOVEMBER 44,600 15,900 60,500

DECEMBER 37,953 12,182 50,135

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 5,10,260 1,81,200 6,91,460

2.5 Graph Presentation

Sales Volume ( in 1000s)

1400.00

1200.00 1232.00

1000.00
1026.90
997.40

800.00

704.40
600.00 647.30

400.00

281.90
200.00
192.20
9.70 7.90 2.80
0.00
I20 ELITE I10 CRETA VENUE SANTRO VERNA XCENT TUCSON ELANTRA KONA
GRAND
1 2 3 4 5 6 7 8 9 10

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 45,803

43,110

44,350

42,005

42,502

42,007

21
39,010

38,205

40,705

50,010
DOM ESTIC M ARKET IN 2019

44,600

37,953
 EXPORT MARKET IN 2019
20,000
18300
17800
18,000 16,800 16,800 16,600 16,800 17,000
15,900
16,000
13,600
14,000
12,182
12,000 11,408

10,000
8,010
8,000

6,000

4,000

2,000

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 CHAPTER- 3 - CONCLUSION

3.1 SUGGGESTION

1.MILEAGE: The company is not consistent as for the mileage is concerned. Some of
the people are quite satisfied while some are not at all satisfied, extensive communication
thus needed to overcome this problem.

2. PICK UP: Hyundai SANTRO engine are is very poor especially while the A/C is on.
The improvement on the technical aspects should be performed.

3 COST OF SPARE PARTS: The spares parts of Hyundai are more expensive as
compared to the competitors. people are not too much award of the outlets. And effective
advertising in the respect is needed.

4. COMMUNICATION: Communication improves customers and dealer relation &

interaction. Ineffective communication is creating a big too gap between the customers and
the company. Thus, it must be improved.

5. ADVERTISING: The advertising policy of the company is not very good. So that
improvement should be done to build image. These are the suggestion which throws light
on the weaknesses of the company and where the company needs to give attention. The
marketing department needs to give more attention and position the car again. So that the
customer loyalty towards the company can be ascertained.

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 3.3CONCLUSION

Today, despite tough competition, Hyundai Motor India Limited has created a different
identity in Indian automobile market. Hyundai’s growth has been driven by volume-
oriented revenues coupled with technological soundness, constant innovations and superior
designs. Currently, Hyundai have a complete line up of cars across all segments.
Considering the changing needs of Indian customers, the company always fulfilled the
expectations of customers by giving them technologically advanced cars with more
features and more value for money.

Hyundai’s blue drive program has developed more sustainable energy-saving solutions
than ever before, including an eco-driving system that has been proven to lower fuel
consumption. Hyundai blue link technology allows owners of Hyundai cars to do all sorts
of cool things, including remotely turning on their car and heating it up. The Tucson Fuel
cell is not only the first mass-produced fuel cell vehicle in India, but it’s also the very first
Cross-over Utility Vehicle to offer the fuel cell technology.

No doubt Hyundai company is filled with lots of awards in different field. Hyundai
company has a promising scope. Its major role in corporate social responsibility has done
a lot in the course of the business. Evaluating the past performance of Hyundai motor, no
doubt that in coming future Hyundai Motor will be the leader in Indian automobile
industry.

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 BIBLIOGRAPHY

Books & General

Kothari, C. R. (2004), Research Methodology Methods

and Techniques, Delhi, New Age International (I) Ltd. publishers Page 1 to 65.
Ravindranath V Badi & Narayansa V Badi (2004), Mumbai, Himalaya Publishing
house, Pp. 78-96.
A.V. Vedpuriswar, Hyundai in Indian Automobile Industry, first edition,2017,
ICFAI university press, PP 195-216.

Web sites

www.hyundai.com
www.altavista.com
www.gogleschoolar.com
www.businesstoday.in

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