Business Idea 5

Marketing Mix
1.Product
•We highlight the eco-friendly aspects of thread recycling service,how it contributes
to sustainability or reduces environmental Impact.
•We communicate the process of recycling threads and the positive outcomes such
as reduced waste and resource conservation.
•We are exploring the possibility of offering customised recycled threads.
•We are using innovative technologies or processes used in thread
recycling,demonstrating a commitment to cutting-edge and efficient methods.
2. Price
•Market Analysis:Conducted through research on pricing in the region.
Costing:
•Calculate Fabric needed to make a 1 unit
•Sewing Thread used for 1 unit (in Metres),labour cost or production cost.
•Pricing strategy: Adopt a penetration pricing to gain market share initially.
•Discounts: Consider volume based discounts to encourage bulk purchases.
3. Place
•Partners: Partnering with tailors or boutiques
•Online or offline presence: Develop a user friendly website to reach a broader
customer base.
•Delivery Services: Establish a reliable delivery network for bulk orders.
4. Promotion
•Social media: Leverage platforms like Facebook,Instagram and Twitter for targeted
advertising or engagement.
•Collaborations: Tailors,boutiques
•Educational Content: create content highlighting the benefits or awareness
regarding thread recycling.
Marketing Plan
1.Market Analysis
•We are assuming the total number of tailors or boutiques in Jalandhar.
•Average number of tailors in boutiques are
Calculate.
•We are targeting 80% of the population in Jalandhar interested in recycling the
thread process.
Target Demographics
•We are assuming the Cotton extraction total cost population in Jalandhar.
•Calculate the total cloth wastage annually
•We are assuming that 5% of people will be ready for the total cloth acquired.
•Calculate the cost of acquiring clothes.
2. Unique Selling Proposition
•We highlight distinctive features like innovative recycling technologies or sets high-
quality standards.
•We are focused on the eco-friendly aspects of thread recycling service,how it
contributes to sustainability or reduces environmental impact.
•Using innovative technologies or high quality standards.
Environmental Benefits
•we are focused on cloth wastage per person
emphasise the environmental benefits of thread recycling like waste
reduction,resources conservation and contributing to a circular economy.
3. Product Strategy
•We are developing a range of recycled thread products with a focus on
quality,customization options and versatility.
•Firstly,we are focused on the total population in Jalandhar and then collecting cloth
wastage per person,and calculate the total cost of acquiring clothes.
• We manufacture different clothes like shirts,t-shirts,maxi dresses,short kurta and
long kurta.
•We are creating educational materials explaining the thread recycling process and
its positive impact.
4.Pricing Strategy
•We are establishing competitive and transparent pricing models more focused on
considering bulk discounts or loyalty programs.
•We clearly communicate the value proposition to justify the pricing of thread
5.Distribution channels
•We are establishing convenient collection points in partnership with local textile
markets.
•We are developing an online platform or direct sales to be more convenient for the
customers to purchase the clothes.
6. Promotion Strategy
•We are introduced to digital marketing,content marketing utilising social media to
create awareness about the environmental impact of textile waste and the benefits of
thread recycling.
•We collaborate with sustainability influencers,eco-conscious brands to amplify the
message.
9.Partnerships and collaborations
•We are creating partnerships with textile recycling facilities,local NGOs and
suppliers of textile waste,tailors or boutiques to encourage the use of recycled
threads in their products.
10.Monitoring and Evaluation
•We are implementing key performance indicators to measure the success of the
marketing plan like customer engagement,collection volumes and market share.
•Gather customer feedback and adapt the marketing strategy based on insights.
Segmentation Targeting positioning
Segmentation
1.Demographic segmentation
•We are targeting the environmentally conscious consumers of various age groups
and income levels.
•We are focused on business or textile industries located in Jalandhar who are
committed to sustainability.
2. Geographic segmentation
•We are concentrating efforts in urban areas with higher populations in Jalandhar
and a strong eco-conscious culture.
•We are focused on expanding our clothes gradually into regions with emerging
sustainability trends.
3.Psychographic segmentation
•We are appealing to individuals who value ethical and sustainable practices in their
purchasing decisions.
Targeting
Consumers
•We target the individuals seeking eco-friendly alternatives in fashion or home
goods.
•We are focused on eco-conscious communities and environmentally active social
media groups.
Businesses
•We are focused on fashion brands looking to integrate sustainable materials into
their products.
•Textile manufacturers who are committed to reducing their environmental footprint.
Positioning
•Environmental sustainability
•We position the thread recycling services as a key contributor to environmental
conservation and waste reduction.
•We are focused on the role in promoting a circular economy and reducing the textile
industry’s ecological impact.
Quality and Innovation
•We are highlighting the high-quality standards of recycled threads.
•We are focused on innovation in recycling technologies.
•We position recycled threads as a versatile and customizable option for various
clothes.
Community Engagement
•our partnerships with local textile markets,who provide textile recycling facilities etc.

Business Idea 5

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Marketing Mix

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