2023 BDes Second Year Syllabus

Annexure-XV of the Special Academic Council meeting (10th meeting) minutes
Number of Pages: 59
Saintgits College of Engineering

(Autonomous)
Second Year Syllabus 2023

UG Programme—Bachelor of Design (B Des.)
Kottukulam Hills, Pathamuttom, Kottayam, Kerala 686 532

Index
B Des. Third Semester

.
Third Semester
Sl No. Course Code Course Name Page No
PRODUCT DESIGN
1 22BD301 Product Sketching..................................................................................................5

2 22BD302 Identity Design*......................................................................................................7
3 22BD303 Form Studies............................................................................................................9
4 22BD304 Material Technology.......................................................................................... 11
5 22BD305 Technical Drawing.............................................................................................. 13
6 22BD306 Nature Inspired Design..................................................................................... 15
7 22BD307 Simple Design Project....................................................................................... 17
COMMUNICATION DESIGN
1 22BD308 Communication Theory & Semiotics*......................................................... 19

3 22BD309 Advanced Typography....................................................................................... 21
4 22BD310 Advanced Photography..................................................................................... 23
5 22BD311 Motion Graphics*................................................................................................ 25
6 22BD312 Video Software*................................................................................................... 27
7 22BD313 Illustration Techniques..................................................................................... 29
INTERACTION DESIGN
1 22BD308 Communication Theory & Semiotics*......................................................... 19

3 22BD314 Basics of Interaction Design............................................................................ 31
4 22BD315 UX & Psychology.................................................................................................. 33
5 22BD311 Motion Graphics*................................................................................................ 25
6 22BD312 Video Software*................................................................................................... 27
7 22BD316 User Research....................................................................................................... 35
Courses marked with an (*) are common to two or more disciplines.
SAIN TGITS COL L E GE OF E N GIN E ERI N G ( AUT ON OMOUS ) B D E S . S YLLAB US 2 0 2 3 2

B Des. Fourth Semester
Fourth Semester
Sl No. Course Code Course Name.........................................................................................................Page No
PRODUCT DESIGN
1 22BD401 Colour, Materials , Finishes & Trends............................................................ 38

2 22BD402 Toy Design............................................................................................................. 40
3 22BD403 Parametric Modelling........................................................................................ 42
4 22BD404 Accessory Design................................................................................................. 44
5 22BD405 User Experience Design* .................................................................................. 46
6 22BD406 Product Ergonomics........................................................................................... 48
7 22BD407 Craft Design Project............................................................................................ 50
COMMUNICATION DESIGN
1 22BD408 Print & Production Methods........................................................................... 52

2 22BD409 Publication Design.............................................................................................. 54
3 22BD410 Sound Design*...................................................................................................... 56
4 22BD411 Animation Design*............................................................................................. 58
5 22BD405 User Experience Design*................................................................................... 46
6 22BD412 3D Graphics*......................................................................................................... 60
7 22BD413 Design for Social Change.................................................................................. 62
INTERACTION DESIGN
1 22BD414 Introduction to HTML & CSS........................................................................... 64

2 22BD415 Design & Technology......................................................................................... 66
3 22BD410 Sound Design*...................................................................................................... 56
4 22BD411 Animation Design*............................................................................................. 58
5 22BD405 User Experience Design*................................................................................... 46
6 22BD412 3D Graphics*......................................................................................................... 60
7 22BD416 Interaction Design Project............................................................................... 68
Courses marked with an (*) are common to two or more disciplines.

Third Semester

Product Sketching
Course Description
Course Code 22BD301
Course Credits 2
Course Name Product Sketching
L–T–S/P/D 1–0–1
Pre–requisite 22BD103 Design Drawing
Year of Introduction 2023
Course Objectives
The enhancement of drawing skills with observation, visualisation and presentation
techniques will help in developing professionalism in sketching, thereby adding value in
communicating the idea faster and better. Formulating an ability to judge an illustration
or an object and developing the same by ideating by brainstorming and sketches. Various
techniques of sketching with different mediums will help them learn new tools.
Course Outcomes
Upon completing this course students should be able to:
1. Efficiently articulate imagination to sketches
2. Understand the colour, material texture, light and shadow of objects using various
techniques
3. The practice of different tools to sketch various viewpoints, angles, and perspectives.
4. Adaptation of pencil sketches to using digital medium for sketching
5. Learning to digitally manupulate objects and environment
Course Implementation Clock (In Hours)

Course introduction with thorough briefing of Course Objectives 2 Hrs.
and expected Course Outcomes
Course content delivery hours 24 Hrs.
Syllabus
Students enhance their drawing skill by learning product design sketching techniques and
tools that generate ideas into paper.
Course Contents
Module 1 6hrs Introduction sketching - use of colour, material texture, shadows

Module 2 6hrs Perspectives, Human proportion, and objects
Module 3 6hrs Illustration of objects using digital tools
Module 4 6hrs Exploration and manipulation of form and space
References
1. Mariko Higaki, Observational Sketching: Hone Your Artistic Skills by Learning How to
Observe and Sketch, Everyday Objects Rockport Publishers, 2020
2. George Hlavacs, The Exceptionally Simple Theory of Sketching (Extended Edition): Why
Do Professional Sketches Look Beautiful?, BIS Publishers B.V, 2022
3. Koos Eissen, Sketching Product Design Presentation, BIS, 2014
4. Kevin Henry, Drawing for Product Designers, Laurence King Publishing, 2012
5. Koos Eissen, Sketching, BIS, 2019
6. Ernest Norling, Perspective Made Easy, bnpublishing, 2007

7. Joseph D’Amelio, Perspective Drawing Handbook, Dover Publications Inc, 2004

8. Chris Hart, Figure It Out! Human Proportions: Draw the Head and Figure Right Every Time,
Sterling, 2014
Modes of Evaluation
Marks
Continuous Internal Evaluation (CIE) 50
End Semester Jury (ESJ) 40
Exhibition & Activities (E&A) 10
Total 100
In the End Semester Jury, the student will present all his work in all courses as displays and
explain his/her learnings from each course one after the other. The Jury can ask any question
related to the course and if satisfied can grade the student or in case they are not satisfied, can
ask him him to resubmit part or whole of his work within a stipulated time.

Identity Design
CO M M O N T O CO M M UN I C AT I O N D ESI GN , PR O D U C T D ESI GN & I N T ER AC T I O N D ESI GN
Course Description
Course Code 22BD302
Course Credits 4
Course Name Identity Design
L–T–S/P/D 1–0–3
Pre–requisite Nil
Course Objectives
The purpose of a visual identity is to represent a thought or an idea connected to a business
or a product. A logo or identity stands in for the business, service or product it represents
and over time may even become synonymous with what it represents. The Identity Design
course deals with the branding and identity design of products, brands, services, and even
organisations. As aspiring designers, students are expected to pick up skills and thought
processes to design logos, identities and branding systems. They are exposed to many logos,
their designers and their evolution and application across media to understand the topic.
Emphasis will be placed on the use of semiotics and visual language as analytical tools for
the communication design students providing an understanding of branding elements,
its application and documentation. This is done through lectures, presentations, video,
exercises and a final project.
Course Outcomes
1. Undertake research, prepare design briefs, develop options and fine-tune them based on
feedback
2. Generate ideas through concept drawings, prepare the final print ready artwork and
develop the style guides, and brand stories.
3. Develop design solutions following the design process.
4. Write concept notes
5. Expand the final logo into an identity system and develop a brand manual also for its
implementation.

Syllabus
Students get exposed to hundreds of logos, analyse them and then start designing them
step by step, building stationery and brand manuals for their assigned project
Course Contents
Module 1 6hrs Introduction / History of branding / Famous logos and designers

Module 2 6hrs Type and logos /multi lingual logos
Module 3 6hrs Form and identity
Module 4 6hrs Art of abstraction
Module 5 6hrs Colour and identity

Module 6 6hrs Stationery, Brand manual

Module 7 6hrs Project allotment and briefing
Module 8 6hrs Presentations
References
1. Catharine Slade-Brooking, Creating a Brand Identity: A Guide for Designers, Laurence King
Publishing
2. Yasaburo Kuwayama, Trademarks & Symbols of the World
3. David Airey, Identity Designed: The Definitive Guide to Visual Branding, The Quarto Group
4. David Airey, Logo Design Love: A guide to creating iconic brand identities, Peachpit Press,
2014
5. Alina Wheeler, Designing Brand Identity: An Essential Guide for the Whole Branding
Team, John Wiley & Sons, 2012
6. Miguel Abellon, Innovative Stationery Graphics: Professional Corporate Identity Design,
Instituto Monsa de Ediciones, 2012
7. Helen Vaid, Branding: Brand Strategy, Design, and Implementation of Corporate and
Product Identity, Watson-Guptill, 2003
8. Adrian Frutiger, Signs and Symbols: Their Design and Meaning
Modes of Evaluation
Marks
Total 100
ask him to resubmit part or whole of his work within a stipulated time.

Form Studies
Course Description
Course Code 22BD303
Course Credits 2
Course Name Form Studies
L–T–S/P/D 1–0–1
Pre–requisite Nil
Course Objectives
Students will be able to have an imaginative mind that can visualise the 3-dimensional view
of an object. They can distinguish between shapes, forms, colours and textures by making
a physical object and allowing them to imagine from a new perspective. A possibility for
stretching their imagination to experiment with abstract forms yet having users in mind.
Course Outcomes
1. Express in forms like soft, hard, warm, cold, precise, gross, delicate, strong, fragile, rugged,
etc.
2. Study product expressions by analysing in terms of elements like form, proportion,
colour, texture, etc.
3. Know abstract forms in 3d in context with a product and its use.
4. Realise art and sculpture through design, solving problems, and making things user-
friendly.
5. Freely explore of various materials, processess and their properties. Know the difference
between small-scale and large-scale industrial uses, manufacturing processes, and their
advantages.

Syllabus
Students get hands-on experience with various materials and by knowing their properties
making product forms.
Course Contents
Module 1 6hrs Material properties and their structures relation with space
Module 2 6hrs Usability and application of abstract forms in product design
Module 3 6hrs Semantics, Associative, and emotive qualities
Module 4 6hrs Manipulation and their application on products
References
1. John bowers, Introduction to two-dimensional design: Understanding Form and function,
John Wiley & Sons Inc, 2008
2. Wucius Wong, Principles of form and design, John Wiley & Sons Inc, 2008
3. Eric Chan, 1,000 Product Designs: Form, Function, and Technology from Around the
World, Rockport Publishers, 2010

4. Ralph Ball , Form Follows Idea, Black Dog Publishing Ltd, 2005

5. Josiah Kahane, The Form of Design: Deciphering the Language of Mass Produced Objects,
BIS Publishers B.V, 2015
Modes of Evaluation
Marks
Total 100

Material Technology
Course Description
Course Code 22BD304
Course Credits 2
Course Name Material Technology
L–T–S/P/D 2–0–2
Pre–requisite 22BD105 Material Studies
Course Objectives
The course prepares students to be aware of the engineering side of product design,
having to use various machines and using the workshop to make components and create
working prototypes. Mixing of various materials and processes effectively to make working
models using additive and subtractive methods will allow students to decide on an efficient
production process..
Course Outcomes
1. Understand the production process of different types of materials
2. Posses the decision-making ability on an effective method and materials to make a
product
3. Have hands-on experience in making objects with a variety of materials using machines
and tools having dimensional precision
4. Get exposure to real-life industrial manufacturing processes and their application
5. Have a basic awareness about the upcoming technologies for manufacturing(AR, VR, etc)
6. Develop product using 3D printing technology

Syllabus
Students will explore the manufacturing process and its possiblities making working
prototypes.
Course Contents
Module 1 6hrs Exploring engineering and manufacturing process

Module 2 6hrs Workshop and tools to develop objects from engineering drawing
Module 3 6hrs Industry visits and sampling
Module 4 6hrs Exposure to the latest technologies and 3D printing objects
References
1. Rob Thompson, Manufacturing Processes for design professionals, Shroff/O’Reilly, 2019
2. Chris Lefteri, Making It: manufacturing techniques for product design, Laurence King
Publishing; 2nd edition, 2012
3. Dan Cuffaro, The industrial design reference, and Specification: Everything Industrial
Designers need to Know Every Day, Rockport Publishers, 2013

4. Rob Thompson, Prototyping and Low- volume production, Thames and Hudson, 2011

5. Rob Thompson, Sustainable Materials: Processes and Production: The Manufacturing
Guides, Thames & Hudson Ltd, 2013
6. Kathryn McElroy, Prototyping for Physical and Digital Products, Shroff/O’Reilly; First
edition, 2019
7. Kathryn McElroy, Prototyping for Designers: Developing the Best Digital and Physical
Products, O’Reilly Media; 1st edition, 2016
Modes of Evaluation
Marks
Total 100

Technical Drawing
Course Description
Course Code 22BD305
Course Credits 2
Course Name Technical Drawing
L–T–S/P/D 1–0–1
Pre–requisite Nil
Course Objectives
This will be the introduction to Computer-Aided Design(CAD) for students. The knowledge
of 2D technical drawings of parts and objects will be the stepping stone to the digital space
in the design industry. Learning a product function and its various assembly components
that make it work will create a holistic picture of mass production and the importance of
CAD. This will educate the students to read or understand technical drawings that are made
with the current industrial standards.
Course Outcomes
1. Draw technical drawings using dimensional analysis
2. Recognize and read industrial drawings
3. Understand and make drawings using industry-recognizable standards.
4. Use of CAD software and practical applications of the results

Syllabus
Students will explore the manufacturing process and its possiblities making working
prototypes.
Course Contents
Module 1 6hrs General principles of technical drawing - ISO Drawing - Drawing

Sheet - Scale - Lettering - Tolerancing - GPS - Views - Screw - thread -
welding
Module 2 6hrs Application of geometrical tolerances - Surface finish - BOM - BOQ
Module 3 6hrs 2D CAD drawing and application -
Module 4 6hrs Production drawing
References
1. Brian Griffiths, Engineering Drawing for Manufacture,Butterworth-Heinemann, 2002
2. Colin Simmons, Dennis Maguire and, Neil Phelps, Manual of Engineering Drawing British
and International Standards Newnes, 2020
3. Paul Green and, MR Paul Green, The Mechanical Engineering Drawing Desk Reference:
Creating and Understanding ISO Standard Technical Drawings, Createspace, 2007
4. Ashleigh Fuller, Antonio Ramirez and, Douglas Smith, Technical Drawing 101 with

AutoCAD, SDC Publications, 2022

5. B. V. R. Gupta and M. Raja RoyEngineering Drawing with AutoCAD, I K International
Publishing House Pvt. Ltd, 2016
Modes of Evaluation
Marks
Total 100
In the End Semester Jury, the student will present all his work in all courses as displays and explain
his/her learnings from each course one after the other. The Jury can ask any question related to
the course and if satisfied can grade the student or in case they are not satisfied, can ask him him
to resubmit part or whole of his work within a stipulated time.

Nature Inspired Design
Course Description
Course Code 22BD306
Course Credits 4
Course Name Nature Inspired Design
L–T–S/P/D 1–0–3
Pre–requisite Nil
Course Objectives
This is a project-based course that allows students to connect with people and nature.
Understanding the social, cultural and physical environment contributes to the
development of empathy and utilitarian considerations of design. The inspiration for the
project is taken from plants, animals, or their environment which will help students to get
closer to nature. The concept of biomimcry, metamorphosis, etc are used to drive design
development. This course prepares them to broaden one’s perception of the local habitat
through fieldwork, interaction, analysis and documentation.
Course Outcomes
1. Use design tools like Brainstorming, concept generation, and interviews
2. Increase observation skills by taking inspiration from nature and recreating that to a
product
3. Have better analytical skills and group work coordination
4. Vists, Interviews and market study analised using different charts and graphs.
5. Generate professional report

Syllabus
Students become more observant on a micro level towards nature and develop
inspirational ideas by creating products.
Course Contents
Module 1 8hrs Identifying the inspiration and ideation (sketches & concepts)
Module 2 8hrs Research, verification and reworking on the concept
Module 3 8hrs Finalising the design sketches and material selection
Module 4 8hrs Making mockups and iteration
Module 5 8hrs Documenting and prototyping
Module 6 8hrs Presentation/ Exhibition
References
1. Ferdinand Tonnies, community and society, Dover Publication, 2011
2. Design and Environment by H Kumar Vyas, NID, 2009
3. S Balaram, Thinking Design, Sage India, 2010

4. Baniel B Lee and Achim Brosziewski , Observing Society: Meaning, Communication, and

Social Systems Cambria Press, 2009
5. Kate Fletcher, Design and Nature: A Partnership, Routledge, 2019
Modes of Evaluation
Marks
Total 100

Simple Design Project
Course Description
Course Code 22BD307
Course Credits 4
Course Name Simple Design Project
L–T–S/P/D 1–0–3
Pre–requisite Nil
Course Objectives
The goal of this course is to make the students aware of the complexity of any simple
object and the reason why it has not have changed the design over a period of time. This
is a full-scale project they will use the entire design process. The product is designed
with aesthetics, functionality and usability study with iterations that need to direct to an
innovative yet simple thought.
Course Outcomes
1. Have a holistic understanding of the basic design process
2. Learn with the iterative process
3. User research and feedback
4. Aesthetics, ergonomics, and usability
5. Material choices and Mockup

Syllabus
Students will be able to complete a full scale project with one of the design process, and
making a working prototype.
Course Contents
Module 1 8hrs Project brief and initial research

Module 2 16hrs Design process application
Module 3 8hrs CMF, Mock-up, rebriefing, user testing and iteration
Module 4 8hrs Documentation and prototyping
Module 5 8hrs Display and presentation
References
1. James Adams, Good Products, Bad Products: Essential Elements to Achieving Superior
Quality, McGraw-Hill Professional, 2012
2. William Lidwell, Gerry Manacsa, Deconstructing Product Design: Exploring the Form,
Function, Usability, Sustainability, and Commercial Success of 100 Amazing Products,
Rockport Publishers, 2011
3. Hardi Meybaum, The Art of Product Design: Changing How Things Get Made, Wiley, 2014
4. David Bramston, Basics Product Design: Idea Searching: 01, Bloomsbury Publishing India

Private Limited, 2008

5. Don Norman, The Design of Everyday Things, Basic Books, 2013
6. Tom Kelley, Creative Confidence: Unleashing the Creative Potential Within Us All, William
Collins, 2015
Modes of Evaluation
Marks
Total 100

Communication Theory & Semiotics
CO M M O N T O CO M M UN I C AT I O N D ESI GN & I N T ER AC T I O N D ESI GN
Course Description
Course Code 22BD308
Course Credits 2
Course Name Communication Theory & Semiotics
L–T–S/P/D 1–0–1
Pre–requisite Nil
Course Objectives
This course gives a theoretical understanding in the diverse domains of communication
theory, media studies and semiotics which is essential for a design student. The principles
governing different media like print, radio, television, cinema etc are also touched
upon while understanding the common threads that binds them all. Finally the course
also exposes the students to semiotic theory, the study of signs and symbols another
prerequisite for visual thinking.
Course Outcomes
1. Understand the theories of Communication, Role and workings of language in aiding and
preventing communication, Communication as a creative practice
2. Signs and symbols, history of semiotics, Medieval semiotics, communicative function,
mental concepts as signs, semiotics and philosophy of language, Transcendental semiotics,
linguistic sign
3.Application of semiotics and communication theory in illustration, cinema, print and web.

Syllabus
This is a theory course learnt through lectures and studio assignments where they apply the
theories to practice.
Course Contents
Module 1 6hrs Barriers to communication process, encoding-decoding-noise, types

of noise,
Module 2 6hrs Berlo’s model, Shannon & Weaver Model, Schramm’s model
Module 3 6hrs Categorisation of signs into three main types: icon, index and symbol
Module 4 6hrs Phonology, morphology and syntax, medium is the message
References
1. C. David Mortensen, Communication Theory, Routledge, 2007
2. Ronald H Forgus, Perception: The basic process in cognitive development, McGraw-Hill,
1996

3. Ziauddin Sardar and Borin Van Loon, Introducing Media Studies: A Graphic Guide, Icon

Books, 2010
4. Julian McDougall, Routledge, Media Studies: The Basics, 2012
5. Umberto Eco, Semiotics & The Philosophy Of Language, John Wiley & Sons,1986
6. Paul Cobley, Introducing Semiotics: A Graphic Guide, Icon Books, 2010
7. Marshall McLuhan, The Medium is the Message, Penguin Classics, 2008
Modes of Evaluation
Marks
Total 100

Advanced Typography
Course Description
Course Code 22BD309
Course Credits 2
Course Name Advanced Typography
L–T–S/P/D 1–0–1
Pre–requisite 22BD205 Basic Typography
Course Objectives
This course takes their learning of typography beyond basics to start creating letterforms.
They learn about type design from the works of the masters and learn to design typefaces
on their own by hand and by using software. Students learn to modify existing typefaces
and create new typefaces. Their focus will be on Indic typefaces and their uses.
Course Outcomes
1. To understand the process and complexities of typeface design
2. To understand type formats and technology underneath typefaces
3. To learn a software to create a new typeface
4. To research about different scripts and their applications
5. To design a typeface from scratch

Syllabus
Students become more sensitive to typography and acquire skills to modify existing
typefaces and develop new ones from scratch.
Course Contents
Module 1 6hrs Introduction to Indic typography and script research

Module 2 6hrs Bitmap fonts, three dimensional type in vernacular scripts
Module 3 6hrs Learning to design typefaces, the process, tips and tricks
Module 4 6hrs Project stages and promotion of the typeface designed
References
1. Karen Cheng, Designing Type, Laurence King Publishers, 2020
2. Stephen Coles, The Geometry of Type, Thames & Hudson, 2016
3. Alan Haley, Alphabet: The History, Evolution and Design of Letters we use today,Thames &
Hudson, 1995
4. Chris Campe and Ulrike Rausch, Designing Fonts, Thames and Hudson, 2020
5. Bruce Willen and Nolen Strals, Lettering and Type, Princeton Architectural Press, 2009
6. Letraset Catalogues

Modes of Evaluation
Marks
Total 100

Advanced Photography
Course Description
Course Code 22BD310
Course Credits 2
Course Name Advanced Photography
L–T–S/P/D 0–0–2
Pre–requisite 22BD206 Basic Photography
Course Objectives
This course deals with studio photography using artificial lights and prepares them to
photograph products, still life and live models. Special effects in photography, macro and
micro photography, usage of props, tabletop photography are also explored here.
Course Outcomes
1. Understand the complete process of fashion, product and portrait photography
2. Use different types of lighting equipments and techniques in order to get desired results
3. Understand new techniques and technology used in photography.
4. To make students use photography as a means of commmunication, rnarrative building,
story telling

Syllabus
Students become more adept in photography and use it as a means of communication.
Course Contents
Module 1 6hrs Advanced lighting techniques

Module 2 6hrs Shooting with made-up sets and props
Module 3 6hrs Analysiing new techniques and technology in Photography
Module 4 6hrs Photo essays, exhbibitions, narratives
References
1. Kelby Scott, The Digital Photography Book, Peachpit Press, 2006
2. Bryan Peterson, Learning to see creatively; Design, Color and Composition in
Photography, Amphoto Books, 1988
3. John Child, Studio Photography: Essential Skills, Focal Press, 2008
4. Christian Hough, Studio Photography and Lighting: Art and Techniques, The Crowood
Press, 2013
5. Sarah Plater, Mastering Portrait Photography, Ammonite Press, 2015
6. Marco Antonini, Sergio Minniti, Francisco Gomez, Gabriele Lungarella, Luca Bendandi,
Experimental Photography: A Handbook of Techniques,The Crowood Press 2015

Modes of Evaluation
Marks
Total 100

Motion Graphics
Course Description
Course Code 22BD311
Course Credits 4
Course Name Motion Graphics
L–T–S/P/D 2–0–2
Pre–requisite Nil
Course Objectives
This course introduces the elements of motion graphics to students to make them explore
the possibilities of type and graphics in the dynamic media. From kinetic typography,
dynamic data visualisations, titling graphics, their applications are on the rise.
Course Outcomes
1. Understand the workflow of motion graphics
2. Create and edit title graphics, text and graphics based animations mixed with audio
3. Storytelling through moving images

Syllabus
Students start using and text and images to create title graphics and animated stories..
Course Contents
Module 1 12hrs KInetic Typography

Module 2 12hrs Animated Graphics
Module 3 12hrs Titling Graphics
Module 4 12hrs Visual Storytelling
References
1. Ian Crook, Peter Beare, Motion Graphics: Principles and Processes from the Ground Up,
Bloomsbury Academic, 2015
2. Austin Shaw, Design for Motion: Fundamentals and Techniques of Motion Design, Focal
Press, 2015
3. Matt Woolman and Jeffrey Bellantoni, Type in Motion: Innovations in Digital Graphics,
Rizzoli International Publications, 2001

Modes of Evaluation
Marks
Total 100

Video Software
Course Description
Course Code 22BD312
Course Credits 4
Course Name Video Software
L–T–S/P/D 2–0–2
Pre–requisite 22BD204 Design Software
Course Objectives
Students learn the basics of video shooting, lighting, editing, music selection, mixing,
editing and producing short documentaries and films using software in this course.
Course Outcomes
1. Use video and audio editing and mixing software
2. To make short films and documentaries mixing various shot and edited footage
3. Understand the creative and technical aspects of handling video and audio
4. Do storytelling through moving images

Syllabus
Students become proficient in using software for audio and video editing and mixing..
Course Contents
Module 1 12hrs Audio recording, audio editing and mixing

Module 2 12hrs Video recording, video editing and mixing
Module 3 12hrs Mixing audio and video to make short films
Module 4 12hrs Colour grading, Formats
References
1. Software manuals
2. David Bordwell and Kristin Thompson, Film Art - An Introduction, 2009
3. Steven Ascher and Edward Pincus, The Film maker’s Handbook: A Comprehensive guide
for the Digital age, Penguin Books, 2008
4. Steven D Katz, Film Directing, Shot by Shot: Visualising from Concept to Screen, Michael
Wiese Productions, 1991
5. Mike Figgis, Digital Film-Making, Faber, 2007
6. Andrew Dix, Beginning Film Studies, Manchester University Press, 2008

Modes of Evaluation
Marks
Total 100

Illustration Techniques
Course Description
Course Code 22BD313
Course Credits 2
Course Name Illustration Techniques
L–T–S/P/D 0–0–2
Pre–requisite 22BD103 Design Drawing
Course Objectives
Students learn analog and digital illustration techniques which can be used in their
communication design works. They also learn about different representation styles of
prominent artists.
Course Outcomes
1. Use illustration as a medium of expression
2. To understand different types of illustration
3. Identify styles, mix styles and create new styles of illustration
4. Use analog and digital tools to create illustrations and mix them too.

Syllabus
Students become proficient in analog and digital illustration styles and techniques.
Course Contents
Module 1 12hrs Illustration as a medium of communication

Module 2 12hrs Different styles of illustration
Module 3 12hrs Different techniques of illustration
Module 4 12hrs Digital Tools, Digital illustrations
References
1. Stephanie Corfee, Creative Illustration & Beyond: Inspiring tips, techniques, and ideas
for transforming doodled designs into whimsical artistic illustrations and mixed-media
projects, Walter Foster Publishing, 2013
2. All About Techniques in Illustration, B E S Publishing Co., 2001
3. Jill Bossert, Editorial Illustration: Love - A Guide to Professional Illustration Techniques
Sponsored by the Society of Illustrators, Rotovision, 1997
4. The Art of Vector Illustration: Concepts, Tools and Techniques, Phabio Rosa, 2021
5. Luke Herriott & Robert Brandt, 500 Digital Illustration Hints, Tips and Techniques,
Rotovision, 2009

Modes of Evaluation
Marks
Total 100

Basics of Interaction Design
Course Description
Course Code 22BD314

Course Credits 2
Course Name Basics of Interaction Design
L–T–S/P/D 1–0–1
Pre–requisite Nil
Course Objectives
This course introduces the topic Interaction design to the students making them
understand the basic definitions, processes involved and scope of the subject. The topic
also covers 5 dimesions of Interaction design, Fundamental principles of Interaction Design
and importance of Usability in this field.
Course Outcomes
1. Build a clear understanding on the basics of Interaction Design.
2. Apply the principles of interaction in the design process.
3. Understand importance and apply the concept of Usability.

Syllabus
Students gets clarity and understands the importance of the subject Interaction Design.
Course Contents
Module 1 6hrs Basic definitions and scope of Interaction Design.

Module 2 6hrs Five Dimentions of Interaction Design, laws of UX.
Module 3 6hrs Goal driven design,HCI, Usability, Fundamental principles of
Interaction.
Module 4 6hrs Process of Interaction Design - User research, ideation, wireframes,
prototyping, testing
References
1. Bill Moggridge, Designing Interactions, The MIT Press, 2007.
2. Simon Sinek , Start with why: How Great Leaders Inspire Everyone To Take Action,
Penguin, 2011.
3. Steve Krug, Don’t Make Me Think: A Common Sense Approach to Web Usability, New
Riders, 2005.
4. Don Norman, The Design of Everyday Things: Revised and Expanded Edition, Basic Books,
2013.
5. Daniel Kahneman, Thinking, Fast and Slow, Penguin, 2011.

Modes of Evaluation
Marks
Total 100

UX & Psychology
Course Description
Course Code 22BD315
Course Credits 2
Course Name UX & Psychology
L–T–S/P/D 1–0–1
Pre–requisite Nil
Course Objectives
The objective of this course is to introduce the role of psychology in user experience.
The learners will be able to effectively apply different aspects of human behaviour in their
designs.
Course Outcomes
1.Understand the importance of psychology and human behaviours.
2.Understand more about the target users and their needs.
3.Understand how users interact with design.

Syllabus
Students become more adept in photography and use it as a means of communication.
Course Contents
Module 1 6hrs Mental models, Predicting interactions

Module 2 6hrs Attention and cognitive load
Module 3 6hrs Human behaviour
Module 4 6hrs Problem solving & decision making
References
2013.
2. Elliot Aronson, The Social Animal, Worth Publishers, 2011.
3. Susan Weinschenk, 100 Things Every Designer Needs to Know About People, New Riders,
2011.
4. Dan Ariely, Predictably Irrational, Revised and Expanded Edition, Harper Perennial, 2010.
5. Joe Leech, Psychology for designers, mrjoe press, 2017.

Modes of Evaluation
Marks
Total 100

User Research
Course Description
Course Code 22BD316

Course Credits 2
Course Name User research
L–T–S/P/D 1–0–1
Pre–requisite Nil
Course Objectives
This course prepares learners to do design research and takes them through the research
process from defining the research problem on to data collection and analysis using various
techniques.
Course Outcomes
1. Learn different type of user researches
2. Conduct an effective user research and derive valuable insights from it.
3. Document and analyse the research outcomes.

Syllabus
Students learn to undertake research and undergo the process of documenting & analysing
the research data.
Course Contents
Module 1 6hrs Introduction to user research.

Module 2 6hrs Types of user research, Qualitative & Quantitative research
attitudinal & behavioural research.
Module 3 6hrs Research tools , Research analysis.
Module 4 6hrs Field study, Case study.
References
1. Stephanie Marsh, User Research: A Practical Guide to Designing Better Products and
Services, Kogan Page, 2018.
2. Elizabeth Goodman, Observing the User Experience: A Practitioner’s Guide to User
Research, Morgan Kaufmann, 2012.
3. Steve Portigal, Interviewing Users: How to Uncover Compelling Insights, Rosenfeld Media,
2013.
4. Peter W Szabo, User Experience Mapping: Enhance UX with User Story Map, Journey Map
and Diagrams, Packt Publishing, 2017.
5. James Pannafino, UX Methods: A Quick Guide to User Experience Research Methods,
CDUXP LLC, 2017.
6. BradNunnally,DavidFarkas, Research:Practical Techniques for Designing Better Products,
O’ReillyMedia, 2016.

Modes of Evaluation
Marks
Total 100

Fourth Semester

Colour, Materials, Finishes & Trends
Course Description
Course Code 22BD401
Course Credits 2
Course Name Colour, Materials, Finishes & Trends
L–T–S/P/D 1–0–1
Pre–requisite 22BD203 Colour Studies
Course Objectives
The course is a guide to reflect on the outcome of various combinations and its use of
colour, material and finish. You can incorporate this knowledge into your strapped projects
looking at the future prospects. Imbibe the reason that influences the mood, creates
atmosphere, and lifts the spirits of life’s luxuries using the colour, material and finish.
Knowing how the change in the attitude of a space or the shift in perspective of an object by
the progressive change in the selection of colour, material and finish. Learning the history
of color selection in the market by analysing the trend and forecasting the plausible future
gives a larger picture of the colour theory.
Course Outcomes
1. Understand how colour psychology impacts an object.
2. The idea of material and finishes that can be attained.
3. Knowing the cause and effect while manipulating a generic object and its implications on
an individual and market.
4. Colour mixing and appearance and application of colour on materials.
5. Insight into colour, material and finish; trends and its changes over the period of time,
6. A comprehensive perspective of material combination with various finishes and its
impact on objects and emotion.
7. Essential awareness of trend forecasting

Syllabus
Practising various combinations of CMF will allow students to formulate a viewpoint on the
aesthetics, mood, and emotion of a space or forecast its use over a period of time. .
Course Contents
Module 1 6hrs CMF Design Introduction and History

Module 2 6hrs Application of colour theory, systems, models, and principles
Module 3 6hrs CMF in Emotional, Functional, and Cultural Context
Module 4 6hrs CMF Trend analysis and forecast
References
1. Karen Haller, The Little Book of Colour: How to Use the Psychology of Colour to Transform
Your Life, Penguin, 2019

2. Liliana Becerra, CMF Design: The Fundamental Principles of Colour, Material and Finish

Design, Frame Publishers BV, 2016
3. Laura Perryman, The Colour Bible: The definitive guide to colour in art and design, Ilex
Press, 2021
Patti Mollica, Color Theory, Walter Foster Publishing, 2002
4. Josef Albers, Interaction of color 50th anniversary, Yale University Press; Anniversary
edition, 2013
5. Dale Russell, Surface: Textures, Finishes, and Materials for Stylish Interiors (Materials S.),
Rotovision, 2002
6. Sean Adams, Jessica Helfand, The Designer’s Dictionary of Color, ABRAMS, 2017
7. Andrew J. Elliot and Mark D. Fairchild Handbook of Color Psychology (Cambridge
Handbooks in Psychology) , 2018
Modes of Evaluation
Marks
Total 100

Toy Design
Course Description
Course Code 22BD402
Course Credits 4
Course Name Toy Design
L–T–S/P/D 1–0–3
Pre–requisite Nil
Course Objectives
This will allow students to skillfully explore how design children’s toys and to build
environments that reflect evolving philosophies of child-rearing and development. Here
they can create for kids to learn to be creative, social and cultural know-how in different
spaces. The progressive growth of the child’s cognitive, motor and social skill toys will guide
the design development. A toy design that is specifically for a certain age with a sense of
colour, ergonomics, sustainability, safety and functional object is created.
Course Outcomes
1. Learn child psychology and physiology and the development by age
2. Colour, pattern, shapes, and form for kids’ age objects are made with trend analysis and
market study.
3. Research and analysis of child development in the present context
4. Toy development process and mock-up are well expressed
5. Rules for material selection and safety
6. Prototype with child interactions

Syllabus
Practicing various combinations of CMF will allow students to formulate a viewpoint on the
aesthetics, mood, and emotion of a space or forecast its use over a period of time. .
Course Contents
Module 1 8hrs History of Toys - contemporary and traditional toys

Module 2 8hrs Child Psychology - Cognitive, Social, Linguistic, Moral and Behavioural
development; Physiology - Physical and Motor development
Module 3 8hrs Colour, Material, Finish, case study, Manufacturing process and its
form, safety and government regulations
Module 4 8hrs Design process application - ideo design process - Double Diamond
Design process
Module 5 8hrs Prototyping, testing and Documentation
Module 6 8hrs Display/ Presentation

References
1. Gita Wolf, Anushka Ravishankar, Toys and Tales with Everyday Materials, Tara Publishing,
2003
2. Megan Brandow-faller, Childhood by Design Toys and the Material Culture of Childhood,
Bloomsbury Visual Arts, 2019
3. Jean Piaget, Barbel Inhelder, The Psychology of the Child Bloomsbury Visual Arts, 2019
4. H. Rudolph Schaffer, Social Development, Wiley-Blackwell, 1996
5. Viviana A. Zelizer, Pricing the Priceless Child: The Changing Social Value of Children, 1994
6. Haim G. Dr. Ginott, Between Parent and Child: Revised and Updated: The Bestselling 7
Classic That Revolutionized Parent-Child Communication, 2003
8. www.arvindguptatoys.com
9. Brian Volk-Weiss, The Toys that made us, Netflix 2017
Modes of Evaluation
Marks
Total 100

Parametric Modelling
Course Description
Course Code 22BD403
Course Credits 2
Course Name Parametric Modelling
L–T–S/P/D 1–0–1
Pre–requisite Nil
Course Objectives
Students will be introduced to parametric 3D software that will help students to create
a technically accurate model of the perceived object or part drawing. Creating the three-
dimensional CAD model will enable students to see all the sides, which will further help in
editing and making the model assembly. The course will expose students to understand
manufacturing feasibility and limitations while prototyping objects with rapid prototyping
machines, CNC milling or 3d printing.
Course Outcomes
1. Learn the steps taken to convert a 2D model to 3D model
2. Students will be able to use all the tools of the software to make a digital model
3. Manufacturing feasibility will be understood by the students
4. The conversion of 3D models to 2D drawings in the software with industry standard
5. Basic rending used in the parametric software
6. Assembly parts gives holistic view of the product function for the students

Syllabus
Studence will be practicing 3D modeling in degital space using paramentric software to
help visualize and develop products or parts.
Course Contents
Module 1 6hrs Introduction to the tools used for the parametric modelling
Module 2 6hrs 2D to 3D modelling
Module 3 6hrs Creating Technical drawing with standard practices
Module 4 6hrs Rendering, Assembly, and Exploded views
References
1. Molly Hathaway Goldstein, James M. Leake, Jacob L. Borgerson, Engineering Design
Graphics: Sketching, Modeling, and Visualization, Wiley, 2022
2. Frank Melendez, Drawing from the Model: Fundamentals of Digital Drawing, 3D Modeling,
and Visual Programming in Architectural Design, Wiley, 2019
3. Allan Brito, Blender Quick Start Guide: 3D Modeling, Animation, and Render with Eevee in
Blender 2.8, Packt Publishing, 2018

4. William E. Howard, Joseph Musto, Introduction to Solid Modeling Using Solidworks,

McGraw Hill, 2020
5. Cadartifex, John Willis, Sandeep Dogra, Solidworks 2022: A Power Guide for Beginners
and Intermediate Users, CADArtifex, 2022
6. Jason van Gumster , Blender for Dummies E04, For Dummies, 2020
7. Sandeep Dogra, John Willis, Autodesk Fusion 360: A Power Guide for Beginners and
Intermediate Users (5th Edition), Cadartifex, 2022
8. Randy H. Shih, Parametric Modeling with Autodesk Fusion 360, SDC Publications, 2022
Modes of Evaluation
Marks
Total 100

Accessory Design
Course Description
Course Code 22BD404
Course Credits 4
Course Name Accessory Design
L–T–S/P/D 1–0–3
Pre–requisite Nil
Course Objectives
The aim of this course is to make accessories that are personal objects, that relate
functionally, conceptually and aesthetically to people and their environment. The course
involves exploring, processing and experimenting with thoughts, ideas and materials in
order to establish a platform for new ideas and a powerful personal expression. By the end
of the course, the student will have in-depth knowledge, both practical and theoretical, of
the design process and a clear understanding of the broader cultural and social context of
design..
Course Outcomes
1. Explore and create concepts of personal objects
2. Design objects with aesthetic and functional aspects
3. Use materials that are primarily in contact with the human body
4. Use ergonomics with Anthropometric measurements of the individual
5. Reallise use of personal preferences and interest
6. Use development process with human-centred design as prime objective

Syllabus
Practicing various combinations of CMF will allow students to formulate a viewpoint on the
aesthetics, mood, and emotion of a space or forecast its use over a period of time.
Course Contents
Module 1 6hrs Introduction to personal accessories - uses, function and aesthetics

Module 2 6hrs Basic research on personal and product accessories
Module 3 6hrs User study - persona
Module 4 6hrs Concept generation and ideation
Module 5 6hrs User specific Material exploration, properties identification
Module 6 6hrs Mock-ups and experiments
Module 7 6hrs User testing
Module 8 6hrs Prototyping

References
1. Aneta Genova, Accessory Design, Fairchild Publications, 2011
2. John Lau, Basics Fashion Design 09: Designing Accessories: Exploring the design and
construction of bags, shoes, hats and jewellery, Bloomsbury Visual Arts, 2019
3. Alison Freer, Accessory Handbook: A Costume Designer’s Secrets for Buying, Wearing, and
Caring for Accessories, Ten Speed Press 2019
4. Agata Toromanoff, Japandi Style: When Japanese and Scandinavian Designs Blend, Merrell
Publishers Ltd, 2022
2014
6. Ivy Liu and, Jian Wong, Eco Design: Lamps, Promopress, 2016
7. Malene Lytken, Danish Lights — 1920 to Now: 100 Stories about Danish Lamp Design,
Strandberg Publishing, 2019
Modes of Evaluation
Marks
Total 100

User Experience Design
Course Description
Course Code 22BD405

Course Credits 2
Course Name User Experience Design
L–T–S/P/D 1–0–1
Pre–requisite Nil
Course Objectives
This course introduces basic processes and principles involved in the field of UX and make
the learners understand various steps used in a project.
Course Outcomes
1. Understand how UX works in different sectors
2. Understand the need for UX and to apply it in design project.
3. Document and present evaluation data effectively

Syllabus
Students learns the basics of User Experience along with important steps required to
complete a project.
Course Contents
Module 1 3hrs Basics Principles of UX
Module 2 6hrs UX methodologies - 6 Stage process of UX Design, Tools used for

different phases/stages of UX Design
Module 3 6hrs User flow, Task flow & Information Architecture.
Module 4 6hrs Wireframing and Prototyping.
Module 5 3hrs Case study, Heuristic Evaluation.
References
1. Susan Weinschenk ,100 things every designer need to know about people, New Riders,
2011
2. Steve Krug , Don’t make me think, Pearson Education, 2015
2013.
4. Jesmond J Allen and James J Chudley, Smashing UX Design, John Wiley & Sons, 2012.
5. Leah Buley, The User Experience Team of One: A Research and Design Survival Guide,
Rosenfeld Media, 2013.
6. David C Evans, Bottlenecks: Aligning UX Design with User Psychology, Apress, 2017.
7. Matthew J. Hamm, Wireframing Essentials, Packt Publishing Limited, 2014.

8. Louis Rosenfeld, Peter Morville, Information Architecture: For the Web and Beyond,

O’Reilly Media, 2015.
Modes of Evaluation
Marks
Total 100

Product Ergonomics
Course Description
Course Code 22BD406
Course Credits 2
Course Name Product Ergonomics
L–T–S/P/D 1–0–1
Pre–requisite Nil
Course Objectives
This course enables students to understand the interaction among human beings and other
elements of a system and its application to design process in order to optimise human
performance. Ergonomics allows experimentation by user testing to provide comfort and
ease of using an object by learning the target market’s needs, wants and most importantly
their human proportion. This improves functionality, usability, safety, comfort, and overall
satisfaction. Product ergonomics of specific fields are explored, namely in the field of
medicine, agriculture, automobile, office space, etc.
Course Outcomes
1. Understand human proportions
2. The Object relation with human activities
3. Changes in ergonomic design based on functionality, usability, number of users,
geographical location, and aesthetics
4. Importance of colour, material, and finishes in relation to comfort and feedback of objects
5. Design empathy by knowing the persona and their needs
6. Product or part of an object with ergonomics as prime focus
7. Use of new technologies that help in developing ergonomics

Syllabus
Students learn about human measurements and product dimensions. They become
reasonable for the changes in the forms of a product design and will make it easy to use.
Course Contents
Module 1 6hrs Human factors and fundamentals in ergonomics

Module 2 6hrs System ergonomics - Anthropometry - Micro ergonomics
Module 3 6hrs Design Development and evaluation of cognitive tasks
Module 4 6hrs Validation of prototype
References
1. Prabir Mukhopadhyay, Ergonomics for the Layman Applications in Design, CRC Press,
2019
2. Prabir Mukhopadhyay, Ergonomics Principles in Design An Illustrated Fundamental
Approach, Taylor & Francis Ltd, 2022

3. Marcelo M. Soares and Francisco Rebelo, Ergonomics in Design: Methods and Techniques

(Human Factors and Ergonomics), CRC Press, 2016
4. Marcelo M. Soares and, Neville A. Stanton and, Waldemar Karwowski Human Factors and
5. Ergonomics in Consumer Product Design: Methods and Techniques, CRC Press, 2011
6. Nektarios Karanikas and, Sara Pazell, Ergonomic Insights: Successes and Failures of Work
Design, Taylor & Francis Ltd, 2022
7. Henry Dreyfuss, The Measure of Man and Woman - Human Factors in Design, John Wiley &
Sons, 2002
8. Katrin Kroemer Elbert and, Henrike B. Kroemer, Ergonomics: How to Design for Ease and
Efficiency, Academic Press, 2018
Modes of Evaluation
Marks
Total 100

Craft Design Project
Course Description
Course Code 22BD407
Course Credits 4
Course Name Craft Design Project
L–T–S/P/D 1–0–3
Pre–requisite Nil
Course Objectives
Students are expected to have an exposure towards handicraft works of a community.
Grasping the Essence of the Craft and learning the evolution of the same will create an in-
depth understanding of the raw material, resources, tools, ethnography, social and cultural
aspects.
The aim is to research and develop products that are promoted in the current and emerging
market needs. The journey will portray and build the crafts as a vital and viable model.
Course Outcomes
1. Have exposure to Indian handmade products
2. Research materials, processes, methods, concepts, aesthetics, and style.
3. Have knowledge of social, cultural, and economic factors affecting handicraft
communities
4. Develop products with artisans to market-fit.

Syllabus
Students will be exposed to craft with real-world interaction with the artisans, materials,
tools, social and culture of the community to design products that have the market-fit.
Course Contents
Module 1 6hrs Introduction/History on the craft communities and products.

Module 2 6hrs Visits and analysis of craft centres, markets, and materials
Module 3 6hrs Research phase
Module 4 6hrs Design Development - sketches and models
Module 5 6hrs Market feasibility, viability, and desirability study
Module 6 6hrs CMF of the product
Module 7 6hrs Iteration/ redesigning
Module 8 6hrs Presentation
References
1. Aditi Ranjan, Handmade in India: Crafts of India, Mapin Publishing, 2009
2. Pepin Van Roojen, Textile Motifs of India, Pepin Press, 2008

3. Ilay Cooper and John Gillow, Arts and Crafts of India,Thames & Hudson, 1996

4. Amar Tyagi, Let’s Know Handicrafts of India, IBS Books, 2008
5. K. K. Subrahmanian, Studies in Local-Level Development-3 The Handicrafts Industry in
Kerala, Blending Heritage with Economics, Daanish Books, 2012
6. Upadhyay, M. N, Economics of handicrafts industry, White Lotus Press, 1970
Modes of Evaluation
Marks
Total 100

Print & Production Methods
Course Description
Course Code 22BD408
Course Credits 2
Course Name Print & Production Methods
L–T–S/P/D 0–0–2
Pre–requisite Nil
Course Objectives
Students are exposed to different printing techniques, pre-press and post-press
technologies. They learn about papers, their qualities, binding, lamination, printing inks and
making artworks and writing specifications for each print job.
Course Outcomes
1. Understand different printing techniques like letterpress printing, screen-printing, offset
printing, gravure printing, digital printing and more
2. To prepare artworks for these technologies
3. Identify different kinds of papers, pre-press and post-press techniques

Syllabus
Students learn how printing is done along with the pre-press and post-press aspects of
different printing techniques.
Course Contents
Module 1 6hrs Letterpress printing, Screen printing

Module 2 6hrs Offset printing, Gravure printing
Module 3 6hrs Digital printing
Module 4 6hrs Paper, Pre-press and Post-press techniques
References
1. David Bann, The All New Print Production Handbook, Rotovision, 2011
2. Barb Karg, Constance Sidles & Rick Sutherland, Graphic Designer’s Print + Colour
Handbook, Rockport Publishing, 2005
3. Poppy Evans, Forms, Folds, Sizes, Rockport Publishing, 2004
4. Designing for Print Production: Essential Concepts (2008)
by John C. Luttropp & Martin L. Greenwald, Published by Course Technology Ptr.
5. Printing Technology: Print the World, Read the Heart (2014) by Xia Jiajia, Gingko Press,
Inc.

Modes of Evaluation
Marks
Total 100
the course and if satisfied can grade the student or in case they are not satisfied, can ask him to
resubmit part or whole of his work within a stipulated time.

Publication Design
Course Description
Course Code 22BD409
Course Credits 4
Course Name Publication design
L–T–S/P/D 0–0–4
Pre–requisite 22BD205 Basic Typography
Course Objectives
Students learn the basics of publication design by planning and designing brochures,
catalogues and books like novels, technical books, text books, coffee table books, children’s
books, magazines and newspapers.
Course Outcomes
1. Design publications from scratch organising content and making flatplans.
2. They would be able to design different layouts according to the target audience, type of
media and available content.
3. They will be able to process all the content, combine them and produce printable files.

Syllabus
Students learn to orgainise content, layout pages and make print-ready files.
Course Contents
Module 1 12hrs Organising content, analysing content, making flatplans, laying out
pages
Module 2 12hrs Design for books, magazines, newspapers
Module 3 12hrs Digital printing
Module 4 12hrs Making print-ready files for production
References
1. Allen Hurlburt, Publication Design: Guide to Page Layout, Typography, Format and Style,
Van Nostrand Reinhold, 1976
2. Timothy Samara, Publication Design Workbook: A Real-world Design Guide, Rockport
Publishing, 2007
3. Martin Salisbury, Morag Styles, Children’s Picture books: The Art of Visual Storytelling,
Laurence King Publishing, 2012
4. Jenny Sullivan, Brochures: Making a Strong Impression - 85 Strategies for Message-driven
Design, Rockport Publishers Inc., 2004
5. Chris Frost, Designing for Newspapers and Magazines (Media Skills), Routledge, 2003
Jandos Rothstein, Designing Magazines, Allworth, 2007
6. Javier Errea, Newspaper Design: Editorial Design from the World’s Best Newsrooms,
Gestalten, 2018

7. Sue Apfelbaum , Designing The Editorial Experience, Adams Media, 2015

8. Cath Caldwell, Editorial Design, Adams Media, 2015
Modes of Evaluation
Marks
Total 100

Sound Design
Course Description
Course Code 22BD410
Course Credits 4
Course Name Sound Design
L–T–S/P/D 0–0–2
Pre–requisite Nil
Course Objectives
Sound is an additional tool for designers to communicate with their target audience. It
forms an integral part of most animation and film projects. This course introduces students
to the recording, editing, mixing and creation of sound.
Course Outcomes
1. Record, edit and mix sound bits
2. Create sound effects needed for a project.

Syllabus
Students will be proficient in recording, editing and creating sound.
Course Contents
Module 1 8hrs Sound recording

Module 2 8hrs Sound editing, mixing
Module 3 8hrs Sound effects
References
1. Amber Case, Aaron Day. Designing with Sound: Fundamentals for Products and Services.
O’Reilly Media, 2018
2. Cathy Pearl. Designing Voice User Interfaces: Principles of Conversational Experiences,
David Sonnenschein
3. Miss Kahra Scott-James, Sound Design for Moving Image: From Concept to Realisation,
Bloomsbury Academic, 2018
4. Joseph Cancellaro, Exploring Sound Design for Interactive Media, Delmar Cengage
Learning, 2005

Modes of Evaluation
Marks
Total 100

Animation Design
CO M M O N T O CO M M UN I C AT I O N D ESI GN , I N T ER AC T I O N D ESI GN
Course Description
Course Code 22BD411
Course Credits 4
Course Name Animation Design
L–T–S/P/D 0–0–4
Pre–requisite Nil
Course Objectives
This course involves the study of animation techniques and styles, animation process, pre-
production and post-production processes and equips them to make a short animation film
of their own. Both analog and digital methods are explored.
Course Outcomes
1. Conceptualise and make short animation films themselves by analog and digital means
2. Script, visualise, add music and edit animation films.

Syllabus
Students get introduced to the techniques and process of animation, which they may
choose to pursue further as a specialisation in their projects.
Course Contents
Module 1 12hrs Animation styles and techniques

Module 2 12hrs Scripting, pre-production
Module 3 12hrs Character design, layout, staging, backgrounds
Module 4 12hrs 2D and 3D Animation
References
1. Richard E. Williams, The Animator’s Survival Kit, Faber, 2009
2. Shamus Culhane, Animation from Script to screen, St. Martin’s Griffin Press, 1990
3. Tony White, The Animator’s Workbook-Step by step Technique of Drawn Animation,
Watson-Guptill Publications, 1988
4. Catherine Winder and Zahra Dowlatabadi, Producing Animation, Focal Press, 2001

Modes of Evaluation
Marks
Total 100

3D Graphics
Course Description
Course Code 22BD412
Course Credits 4
Course Name 3D Graphics
L–T–S/P/D 0–0–2
Pre–requisite Nil
Course Objectives
Advanced, affordable technology has brought 3D graphics to the masses. Eye-popping
images jump out at us from film screens and video games, advertisements and books. These
images inspire innovative designers to create ever bolder and more spectacular visions.
This course introduces them to the concepts of 3D models, textures and lighting and use of
appropriate software to create such visuals for their projects.
Course Outcomes
1. Conceptualise and make 3D assets and scenes for their projects
2. Do basic 3D animations

Syllabus
Students will be proficient in creating 3D graphics to create assets, scenes and animations
for their projects.
Course Contents
Module 1 12hrs Wireframing

Module 2 12hrs Applying Materials & Textures
Module 3 12hrs Lighting effects
Module 4 12hrs Rendering
References
1. Epic Software, The Best of 3D Graphics (Graphic Design),Rockport Publishers Inc., 2003
2. Ellery Connel, 3D for Graphic Designers, John Wiley & Sons, 2011
3. Simon Danaher, Complete Guide to Digital 3D Design, Premier Press, 2004
4. Ami Chopine, 3D Art Essentials: The Fundamentals of 3D Modeling, Texturing, and
Animation, Routledge, 2017

Modes of Evaluation
Marks
Total 100

Design for Social Change
Course Description
Course Code 22BD413
Course Credits 4
Course Name Design for Social Change
L–T–S/P/D 0–0–4
Pre–requisite Nil
Course Objectives
In this course learners will examine the questions: ’What’, ’How’ and ’Why’ in relation to
communication design for social change. They will analyse the social role and ethical
practice of communication design in international and global contexts of media and
communication. The course inculcates conceptual and objective perspectives within areas
of social issues. The course sensitises students to the necessary tools of perception and
analysis in order to “engage” with their immediate environment and establish scope for
design intervention with the aim to improve, enhance or create change for betterment
within the society at large and benefit people within the problem scenario. Posters,
pamphlets, brochures, print and social media releases can be the output generated
Applying the skills learnt in typography, illustration, photography and layout students
design campaigns aimed at making a social change across a variety of media.
Course Outcomes
1. Plan a campaign on a theme and make collaterals for it
2. Ensure consistency of message and visual style across media

Syllabus
Students learn to plan a campaign, create collaterals across media with consistency in
content and style.
Course Contents
Module 1 12hrs Theme selection, media selection

Module 2 12hrs Developing concepts
Module 3 12hrs Design and creation of collaterals
Module 4 12hrs Launching the campaign
References
1. Marc Andrews, Matthijs van Leeuwen&Rick van Baaren, Hidden Persuasion: 33
Psychological Influences Techniques in Advertising, BIS Publishing, 2014
2. Andrew Shea, William Drenttel& Ellen Lupton, Designing For Social Change: Strategies for
Community-Based Graphic Design,Princeton Architectural Press, 2012
3. David B. Berman, Do Good Design: How Design Can Change Our World, New Riders, 2008

4. Noah Stalin, The Design Activist’s Handbook: How to Change The World (or at Least Your

Part of It) with Socially Conscious Design, North Light Books, 2012
Modes of Evaluation
Marks
Total 100
the course and if satisfied can grade the student or in case they are not satisfied, can ask him to
resubmit part or whole of his work within a stipulated time.

Introduction to HTML & CSS
Course Description
Course Code 22BD314

Course Credits 4
Course Name Introduction to HTML & CSS
L–T–S/P/D 2–0–2
Pre–requisite Nil
Course Objectives
To train the students in the basics of HTML and CSS
Course Outcomes
1. Learn the basics of HTML & CSS
2. Understand the structure of a Web page or Web application.
3. Understand the basic process of building a Web page.

Syllabus
Basics of HTML & Basics of CSS
Course Contents
Module 1 12hrs Introduction, Editors, Basic structure of an HTML document,

Elements, Attributes, Working with text - headings, paragraphs,
styles, formatting.
Module 2 12hrs HTML colors, lists, tables. Working with images. HTML Blocks and
Inline elements.
Module 3 12hrs CSS - basic concept, CSS syntax, Selectors. Working with colors -
Backgrounds, Borders, Margins and Padding
Module 4 12hrs CSS Box Model. CSS Text, Fonts, Icons, Lists, Tables. Positioning
elements with CSS.
References
1. Jon Duckett, HTML and CSS: Design and Build Websites, John Wiley & Sons, 2011.
2. Elizabeth Castro, Bruce Hyslop, HTML and CSS: Visual QuickStart Guide, Peachpit Press,
2013.
3. Paul McFedries, Web Design Playground: HTML & CSS the Interactive Way. Manning
Publications, 2019.
4. Ikram Hawramani. HTML & CSS for Complete Beginners: A Step by Step Guide to Learning
HTML5 and CSS3, Independent, 2018.
5. ClydeBank Technology, HTML QuickStart Guide: The Simplified Beginner’s Guide To
HTML, CreateSpace Independent Publishing, 2015.
6. Lewis Coulson, Brett Jephson, The HTML and CSS Workshop: A New, Interactive Approach
to Learning HTML and CSS, Packt Publishing, 2019.

Modes of Evaluation
Marks
Total 100

Design & Technology
Course Description
Course Code 22BD415

Course Credits 2
Course Name Design & Technology
L–T–S/P/D 1–0–1
Pre–requisite Nil
Course Objectives
This course prepares learners to incorporate technology in their design solutions. Designers
need to be aware of available and futuristic technology to make best use of them. This
course introduces many new and upcoming technological aspects to the learners.
Course Outcomes
1. Understand about the present technologies.
2. Learn about futuristic technologies and its effective application.
3. Understand how Industry 4.0 is shaping the fiels of design.
4. Learn about the trending immersive technologies in the market.

Syllabus
To give students a short introduction to the science and technology behind design.
Understanding technology is important for students before they start designing.
Course Contents
Module 1 6hrs Present technologies

Understanding the technology behind many products and services
Module 2 6hrs Futuristic technologies & its application
Module 3 6hrs Industry 4.0
Module 4 6hrs Immersive technologies - How virtual, augmented and mixed reality
can change the future of design
References
1. Adam Greenfield, Radical Technologies: The Design of Everyday Life, 2018
2. How Technology Works (Facts Visually Explained), Dorling Kindersley2020
3. David Pogue, National Geographic Science of Everything: How Things Work in Our World,
RHUS, 2013
4. Walter Isaacson, The Innovators: How a Group of Hackers, Geniuses, and Geeks Created
the Digital Revolution, Simon & Schuster, 2014
5. Frank Zöllner Frank Zollner Johannes Nathan, Leonardo Da Vinci, The Graphic Work
(Bibliotheca Universalis ,TASCHEN America Llc, 2014
6. James Garratt, Design and Technology, Cambridge University Press, 1996.

Modes of Evaluation
Marks
Total 100

Interaction Project
Course Description
Course Code 22BD416

Course Credits 4
Course Name Interaction Project
L–T–S/P/D 2–0–2
Pre–requisite Nil
Course Objectives
Learners are expected to take up a project of their choice or from a list of projects offered
by the faculty to apply their learning in the areas covered till Semester 4. This will also
help them create a body of work towards their specialization and portfolio. This could be
redesign of an existing product or service or a fresh design for a hypothetical product or
service.
Course Outcomes
1. Handle a project from start to finish.
2. Communicate the project outcome effectively.

Syllabus
Students learn to handle a project from start to finish applying what they have learnt till the
current semester.
Course Contents
Module 1 12hrs Research.

Module 2 12hrs Data Collection.
Module 3 12hrs Concept Generation.
Module 4 12hrs Design Execution.
References
1. Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun and Effective
User Experiences, New Riders, 2011.
2. Nir Eyal, Hooked: How to Build Habit-Forming Products, Portfolio Penguin, 2014.
3. Don Norman, The Design of Everyday Things: Revised and Expanded Edition. Basic Books,
2013.
4. Dan Saffer, Microinteractions: Designing with Details, Shroff/O’Reilly, 2013.
5. Jonas Lowgren and Erik Stolterman , Thoughtful Interaction Design: A Design Perspective
on Information Technology, The MIT Press, 2007
6. Bill Scott and Theresa Neil, Designing Web Interfaces, Principles and Patterns for Rich
Interactions, O’Reilly Media, 2009.

7. Jamie Steane & Dr Joyce Yee, Interaction Design: From Concept to Completion,

Bloomsbury Visual Arts, 2018.
Modes of Evaluation
Marks
Total 100

2023 BDes Second Year Syllabus

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Annexure-XV of the Special Academic Council meeting (10th meeting) minutes

Saintgits College of Engineering

Second Year Syllabus 2023

Kottukulam Hills, Pathamuttom, Kottayam, Kerala 686 532

B Des. Third Semester

1 22BD301 Product Sketching..................................................................................................5

1 22BD308 Communication Theory & Semiotics*......................................................... 19

1 22BD308 Communication Theory & Semiotics*......................................................... 19

Courses marked with an (*) are common to two or more disciplines.

SAIN TGITS COL L E GE OF E N GIN E ERI N G ( AUT ON OMOUS ) B D E S . S YLLAB US 2 0 2 3 2

1 22BD401 Colour, Materials , Finishes & Trends............................................................ 38

1 22BD408 Print & Production Methods........................................................................... 52

1 22BD414 Introduction to HTML & CSS........................................................................... 64

Courses marked with an (*) are common to two or more disciplines.

SAIN TGITS COL L E GE OF E N GIN E ERI N G ( AUT ON OMOUS ) B D E S . S YLLAB US 2 0 2 3 3

SAIN TGITS COL L E GE OF E N GIN E ERI N G ( AUT ON OMOUS ) B D E S . S YLLAB US 2 0 2 3 4

Course Implementation Clock (In Hours)

Module 1 6hrs Introduction sketching - use of colour, material texture, shadows

SAIN TGITS COL L E GE OF E N GIN E ERI N G ( AUT ON OMOUS ) B D E S . S YLLAB US 2 0 2 3 5

B Des. Third Semester

SAIN TGITS COL L E GE OF E N GIN E ERI N G ( AUT ON OMOUS ) B D E S . S YLLAB US 2 0 2 3 6

Course Implementation Clock (In Hours)

Module 1 6hrs Introduction / History of branding / Famous logos and designers

SAIN TGITS COL L E GE OF E N GIN E ERI N G ( AUT ON OMOUS ) B D E S . S YLLAB US 2 0 2 3 7

B Des. Third Semester

SAIN TGITS COL L E GE OF E N GIN E ERI N G ( AUT ON OMOUS ) B D E S . S YLLAB US 2 0 2 3 8

Course Implementation Clock (In Hours)

SAIN TGITS COL L E GE OF E N GIN E ERI N G ( AUT ON OMOUS ) B D E S . S YLLAB US 2 0 2 3 9

B Des. Third Semester

SAIN TGITS COL L E GE OF E N GIN E ERI N G ( AUT ON OMOUS ) B D E S . S YLLAB US 2 0 2 3 10

Course Implementation Clock (In Hours)

Module 1 6hrs Exploring engineering and manufacturing process

SAIN TGITS COL L E GE OF E N GIN E ERI N G ( AUT ON OMOUS ) B D E S . S YLLAB US 2 0 2 3 11

B Des. Third Semester

SAIN TGITS COL L E GE OF E N GIN E ERI N G ( AUT ON OMOUS ) B D E S . S YLLAB US 2 0 2 3 12

Course Implementation Clock (In Hours)

Module 1 6hrs General principles of technical drawing - ISO Drawing - Drawing

SAIN TGITS COL L E GE OF E N GIN E ERI N G ( AUT ON OMOUS ) B D E S . S YLLAB US 2 0 2 3 13

B Des. Third Semester

SAIN TGITS COL L E GE OF E N GIN E ERI N G ( AUT ON OMOUS ) B D E S . S YLLAB US 2 0 2 3 14

Course Implementation Clock (In Hours)

SAIN TGITS COL L E GE OF E N GIN E ERI N G ( AUT ON OMOUS ) B D E S . S YLLAB US 2 0 2 3 15

B Des. Third Semester

SAIN TGITS COL L E GE OF E N GIN E ERI N G ( AUT ON OMOUS ) B D E S . S YLLAB US 2 0 2 3 16

Course Implementation Clock (In Hours)

Module 1 8hrs Project brief and initial research

SAIN TGITS COL L E GE OF E N GIN E ERI N G ( AUT ON OMOUS ) B D E S . S YLLAB US 2 0 2 3 17

B Des. Third Semester

SAIN TGITS COL L E GE OF E N GIN E ERI N G ( AUT ON OMOUS ) B D E S . S YLLAB US 2 0 2 3 18

Course Implementation Clock (In Hours)

Module 1 6hrs Barriers to communication process, encoding-decoding-noise, types

SAIN TGITS COL L E GE OF E N GIN E ERI N G ( AUT ON OMOUS ) B D E S . S YLLAB US 2 0 2 3 19

B Des. Third Semester

SAIN TGITS COL L E GE OF E N GIN E ERI N G ( AUT ON OMOUS ) B D E S . S YLLAB US 2 0 2 3 20

Course Implementation Clock (In Hours)

Module 1 6hrs Introduction to Indic typography and script research

SAIN TGITS COL L E GE OF E N GIN E ERI N G ( AUT ON OMOUS ) B D E S . S YLLAB US 2 0 2 3 21

SAIN TGITS COL L E GE OF E N GIN E ERI N G ( AUT ON OMOUS ) B D E S . S YLLAB US 2 0 2 3 22

Course Implementation Clock (In Hours)

Module 1 6hrs Advanced lighting techniques