Ima Individual assignment

Introduction
The movie trailer that I have selected is 2012

(https://www.youtube.com/watch?v=ce0N3TEcFw0&t=112s&ab_channel=SonyPicturesEntertai
nment). In this movie, it was saying that a father tried to rescue his children during the
apocalypse of the earth and I felt that the movie was very astonishing. The reason that I have
chosen this movie trailer is that this movie trailer is very iconic for a natural disaster movie. The
movie has an earthquake, a tsunami, an avalanche, and a volcanic eruption which showed a lot of
apocalypses within just a trailer. Moreover, this movie is a very popular natural disaster movie
and I believe that everybody knows this movie. I remembered during the release of this movie,
the cinema was always full. At that time, people were stunned and surprised at the film’s effects
because at that time the multimedia technology was not yet very advanced. Two production
companies made this movie trailer. The production companies for this movie trailer are
“Centropolis Entertainment” and “The Mark Gordon Company”. Centropolis Entertainment is
a movie production company founded in 1985 by German film director Roland Emmerich.
Centropolis entertainment is the production company of international filmmakers, director
Roland Emmerich, and his sister, producer Ute Emmerich. The company has created a total of 25
films from 1985 to 2019 that have grossed over 3 billion dollars worldwide (Wikipedia,2020).
The assumption of this company’s vision of this company is to create more movies to get
worldwide recognition. The company’s mission is to continue to deliver films that challenge both
the eye and the mind. The Mark Gordon Company is an independent company founded in
1987 by American film director Mark Gordon. This company has created a total of 32 movies
from 1988 to 2020. The Mark Gordon Company has a strategy of creating and owning
high-quality production films (Wikipedia, 2020). The assumption of this company’s vision
statement is to create a diverse and inclusive movie. The assumption of this company’s mission
is to provide the highest quality of the movie, deliver values to the viewers, and continue to make
great progress. The producers of this trailer are Harald Kloser, Aaron Boyd, Volker Engel, Larry
Franco, and Mark Gordon (IMDb,2020). Harald Kloser, who was born on 9th July 1956, is an
Austrian film composer and producer. He was known for his work for The day after tomorrow
(2004) and Alien vs Predator (2004) (IMDb,2020). Aaron Boyd is known for his work in 2012
(2009) and The day after tomorrow (2004) (IMDb,2020). Volker Engel, who was born on 17th
February 1965, is a German special effect artist. He won an Oscar Award for the best visual
effect on Independence Day (1996) (Wikipedia,2020). He was also known for his work for
Godzilla (1998) and White House Down (2013) (IMDb,2020). Larry Franco, who was born on
5th April 1949, is an American film producer, assistant director, and actor. He produced a total of
26 movies, a total of 16 movies as an assistant director, and a total of 4 movies as an actor
(Wikipedia,2020). Mark Gordon, who is also the founder of a company production name “The
Mark Gordon Company'', was born on 10th October 1965 in America. Mark Gordon is a
producer who has a net worth of 65 million dollars (Celebrity Net Worth,2020). He is notable for
his works such as The Day After Tomorrow (2004), Steve Jobs (2015), and The Patriot (2000)
(IMDb,2020). He was also the president of Producer of Guild America from 2000 until 2004.
The designer of this movie trailer is Barry Chusid (IMDb, 2020). Barry Chusid is a production
designer and art director known for Rampage (2018) and Independence Day: Resurgence (2016).
Part 1
In this “2012” movie trailer, there are a total of 4 multimedia elements found and used in the
trailer. The 4 multimedia elements found and used in the trailer were text, video, animation, and
audio.
Text
The element of the text is a set of texts that are shown in the multimedia application. Text is the
most fundamental and most effective way to transmit information to the audiences in
multimedia. Text is usually used to express the information and strengthen the information to the
other multimedia element. The benefits of using text are it conveys the message more
understandable if the other multimedia elements are not being able to convey the message.
However, if this element is overused, the whole multimedia application would become boring
and time taking for the audience to read.
In the above of these 4 images say that “Mankind's earliest civilization warned us this day
would come”. Based on solely these 4 images with text, it tells the audience that the apocalypse
is happening soon in the movie. The audience would also sense something tremendous and epic
is approaching.
Then, in the above of these 3 images, it was a set of texts that try to tell the audience the
message that this movie’s director is who and the director’s previous masterpieces.
Next, in the above of these 2 images, it is another set of texts “the end is just the
beginning” shown in the movie trailer. It is trying to tell the audience that the world is coming to
an end but it is just the beginning for the movie to be shown.
This is another group of texts that have been shown in the movie trailer. It was trying to
tell the audience to expect and anticipate watching the movie this November when the movie had
not yet been released.
The text contained in these 2 images is to preview the castings of this movie.
Audio
The element of audio in multimedia is the sound that is produced by vibration and can be
perceived by our hearing. In multimedia, some types of message and information can’t be
transmitted to the audience effectively without using the element of audio. The audio could come
in the form of sound effect, which is produced from the computer, music sheet, and also
narrative. For example, using the cool sound effect while narrating a bit of the storyline during
the trailer, the audience would have an immense feeling of climax. Featuring the good quality of
sound lets the audience increase their focus and also gain a new experience in the movie trailer.
At the beginning of the movie trailer, static voices were used in the movie trailer. For example,
there was a news reporter broadcasting on television. The broadcasting voice was tuned to the
static sound so that it could catch the curiosity of the audience. Using this type of audio could
also generate the simulation sensation to the audience so that the audience would have the enrich
the new experience of this movie trailer.
“ Master of Shadow” by Two Steps From Hell track was used in the movie trailer of 2012
(Wikipedia 2020). This soundtrack was beginning to play in the duration of 1:05 of the movie
trailer. This background music could give the audience a chilling atmosphere and have the
expectation of disaster scenes. This type of soundtrack could reinforce the atmosphere to the
action emotion that has been portrayed.
Video
The element of the video is the combination of the images, which has been captured and
recorded, to form moving visual pictures. Video can also contain other multimedia elements as
well, for example, text, audio, etc. One of the factors that will increase the popularity of a movie
is dependent on the quality of the movie trailer’s video. The good quality of the video will grab
the attention of the viewer.
Animation
The element of the animation in multimedia is the illusion of the motion created by a series of
images to give the effect of the movement. In a movie trailer, a 3D digital animation is
commonly used. The reason 3D is used is that animation is used to further enhance the
experience of the audience to further understand the message conveyed to them.
In the duration of 2:35 of the movie trailer, the movie title was fully animated with 3D.
Part 2
One of the strengths in this movie trailer was the sound effect used. The sound effects such as the
explosion, building collapse, tsunami, and the earthquake scene were used in this movie trailer
greatly affect the movie. These sound effects could increase the intensity of the audience and
arouse the audiences’ attention. In my opinion, the sound effects in the movie trailer also very
realistic and suit the actual natural disaster phenomenon. The other strength in this movie trailer
is the duration of this movie trailer. This movie trailer duration is remarkably long. This would
let the audience to enrich more experience to natural disaster and adds curiosity to the audience.
This will also enable the audience to have a longer experience to keep engaging with this movie
and create more expectations for the actual movie.
One of the weaknesses in this movie trailer was the movie trailer spoiled too much of the actual
movie’s plot to the audiences. The natural disaster scenes in the movie trailer exposed too much,
which will appear in the actual movie, to the audience. This would let the audiences lost interest
to re-watch the actual movie. In my opinion, it was important to find a balance between the
storytelling in the movie trailer but not showing to the audience what will happen in the actual
movie so there are no surprises anymore. The other weakness of this movie trailer there was no
showing who is the main character. In this 2012 movie trailer, most of the scene is only the
apocalyptic scene but without the main character scene. In my opinion, giving the main actor
some time to shine his/her performance to the audience so that the audience would anticipate
more on the actual movie.

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Introduction

The movie trailer that I have selected is 2012

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