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Course Outline: Survey Methods for Decision Making
Course code: QT511
Credit:2.25, Core Course Area: Operations and Quantitative Method Program: PGDM Term III Academic Year 2024-2025 _______________________________________________________________________ Instructor(s) Dr. Ruchika Dr. Arvind Seth Name
The course aims to develop an understanding of survey methods in carrying out a research study. The students will be shown how to convert a real-life management decision problem into a workable problem to be tackled through survey methods. They will be taught to define a problem and collect data using various methods and use appropriate statistical techniques for analysis so as to provide recommendations to the management.
COs >> 2. COURSE OUTCOMES (COs) COs and POs >> COs, POs and CECs >> After going through the course, the students would be able:
Course Outcome 1 (CO1): To formulate the problem in a decision situation.
Course Outcome 2 (CO2): To identify the appropriate design to work on the problem.
Course Outcome 3 (CO3): To apply a broad survey of methods and techniques of surveys & give exposure to ethical practices used in conducting a study. Course Outcome 4 (CO4): To prepare suitable platform for data analysis, interpretation, and presentation to the management.
COs >> COs and POs >> COs, POs and CECs >>
3. MAPPING OF THE PROGRAM OUTCOMES (POs) AND COURSE OUTCOME (COs)
Course Outcomes (COs)
Program Outcomes (POs) CO CO CO CO 1 2 3 4
PO1: Student should be able to write well-organized and grammatically 2
correct business reports and letters.
PO2: Student should be able to make effective oral presentations. 1
PO3: Student should be able to demonstrate critical thinking skills by 3 3 3 3
understanding the issues, evaluating alternatives on the basis of multiple perspectives, and presenting a solution including conclusions and implications.
PO4: Student should be able to demonstrate problem-solving skills by 3 3 3 3
understanding and defining the problem, analyzing it and solving it by applying appropriate theories, tools, and techniques from various functional areas of management.
PO5: Student should be able to illustrate the role of responsible
leadership in management.
PO6: Student should be able to identify social concerns and ethical 2
issues in management.
PO7: Student should be able to identify challenges faced by the
organization at the global level.
PO8: Student should be able to take decisions in the global business 1 1 1
environment. 4. PEDAGOGY
The course will be based on Classroom lectures and exercises based on class discussions, cases, and group assignments. Students would have to work individually as well as in groups. Students are expected to read the relevant chapters from the book and any other reading material provided before they come to the class.
5. COURSE EVALUATION COMPONENTS (CECs)
CEC1: End term Examination – 50 Marks
CEC2: Quizzes – 25 Marks
CEC3: Case (Written and Presentation) – 12 Marks
CEC4: Assignment – 13 Marks
COs >> COs and POs >> 6. MAPPING BETWEEN COs, POs and CECs COs, POs and CECs >>
7. RESOURCES 7.1 Textbook * Deepak Chawla & Neena Sondhi, “Research Methodology – Concepts and Cases” (Vikas Publishing House Pvt. Ltd.), Second Edition (2016).
7.2 Reference Books
* William G. Zikmund, “Business Research Methods” (Thomson Asia Pvt. Ltd.), Seventh Edition. [BRM]. * Roger Bougie, Uma Sekaran, Mala Srivastava, “Research Methods For Business: A Skill Building Approach”, (Wiley), Eighth Edition (2024).
International (A) (from * Features of a Good Surveys Textbook, page 45) * Role of Survey Methods in Case 2.3 : Bharat Sports Various Functional Areas of Daily (A) (from Textbook, Management page 46) * Process of Conducting Surveys
2 * Types of Studies (Exploratory, Read: Chapter 2 & 3 of
Descriptive, Experimental) Textbook
* Defining Problem and
Formulation of Hypothesis Cases: * Writing of a Proposal for conducting surveys Case 3.2: Danish International (B) (from * Ethics in business Textbook, page 67)
* Classification of Designs
3 METHODS OF DATA COLLECTION Read: Chapter 5 & 6 of
Textbook * Types of Data – Primary & Secondary Cases:
* Methods of Collecting Primary Case 6.1: Danish
Data International (C) (from Textbook, page * Application of Secondary Data 154) in Survey
* Evaluation of Secondary Data Case 6.2: What’s in
* Syndicated Studies a Car?
(from Textbook, page
155)
4 QUALITATIVE STUDY TECHNIQUES Read: Chapter 6 of
Textbook * Qualitative vs Quantitative Survey Cases:
* Methods of Carrying out Case 6.5: Career in
Qualitative Surveys Service Sector vs (Unstructured interviews, Manufacturing Focused group discussions, Sector – The Case Case studies, Observation of MBA Aspirants method, Projective techniques - (from Textbook, page word association test, sentence 160) completion test, TAT)
5 MEASUREMENT & SCALING Read: Chapter 7 of
TECHNIQUES Textbook
* Different Types of Cases:
Measurement
* Scales for Rating & Attitude
Measurement
* Various formats of Rating
Scales
6 * Likert Scale, Semantic Case 7.1: Tupperware
Differential Scale and Staple India Pvt. Ltd. (from Scale Textbook, page 194)
* Measurement Error
* Classification of Good Case: Delaware Art
Measurement – Reliability, Museum Validity and Sensitivity
7 QUESTIONNAIRE DESIGN Read: Chapter 8 of
Textbook * Schedule vs Questionaire Cases: * Questionaire design procedure
* What should be asked?
* Phrasing Questions
8 * The Art of Asking Question Case 8.3: What
Does an Employee * What is the best sequence? Want? (from Textbook, page 240) * What is the best layout? Case: Business World * Pretesting and Revising of Questionnaire. 9 SAMPLING & SAMPLING DESIGNS Read: Chapter 9 of Textbook * Various Sampling Concepts Cases: * Probability Sampling Design, Systematic Sampling, Stratified Sampling, Cluster Sampling Case 9.2: Herbal Tooth * Non-Probability Sampling Powder (from Textbook, Design – Convenience page 271) Sampling, Judgmental Sampling Quota Sampling and Snow Ball Sampling Case: Tyme Inc. * Determination of Sample Size
* Handling non-responses
10 DATA PREPARATION Read: Chapter 19 from
BRM * Coding, Editing, Data Processing Facilities & Methods Pages 151 - 160 from RM
Cases:
Case 7.1: Tupperware
India Pvt. Ltd. (Textbook)
11 UNIVARIATE & BIVARIATE Read: Chapter 11
ANALYSIS OF DATA from Text Chapter 22 from BRM * Descriptive versus Inferential Analysis Cases:
* Analysis of Multiple Responses
* Analysis of Ordinal Scale Data
12 * Measures of Central Tendency Case 11.1: Eating Out and Dispersion Habits of Individuals
* Preparation and Interpretation
of Cross Tables
* Data Transformation
* Calculating Summarized Rank
Order
13 Cases: Contingency Table – Interpretation, x2 Analysis, t test for mean.
Case 12.2: Perception of
People about Ban on Plastic Bags in Delhi
14 Summarizing the course
15 Group Presentations
# This is a tentative plan. Few topics/cases may be added/deleted basis the class progress.
9. ACADEMIC INTEGRITY & CLASS RULES
a) Plagiarism is the use of or presentation of ideas, works that are not one’s own and which are not common knowledge, without granting credit to the originator. Plagiarism is unacceptable in IMI and will invite penalty. Type and extent of penalty will be at the discretion of the concerned faculty.
b) Cheating means using written, verbal or electronic sources of aid during an examination/ quiz/ assignment or providing such assistance to other students (except in cases where it is expressly permitted by the faculty). It also includes providing false data or references/list of sources which either do not exist or have not been used, having another individual write your paper or assignment or purchasing a paper for one’s own submission. Cheating is strictly prohibited at IMI and will invite penalty as per policies of the Institute.
