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SOCIAL NETWORK

EXPOSE ANGLAIS

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SERVICES MANGO
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© © All Rights Reserved
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4 views

SOCIAL NETWORK

EXPOSE ANGLAIS

Uploaded by

SERVICES MANGO
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 5

INTRODUCTION

A social network refers to an online platform or service that allows users


to create and share content, interact with each other, and form
connections based on common interests, activities, or goals. It usually
includes features like profiles,
posts, messaging, and content
sharing.
Social networks are designed to
facilitate communication,
collaboration, and community-
building between people. The
connections people form on social
networks can be based on personal
relationships, professional
networks, shared interests, or
hobbies.
Since their appearance, these
platforms have profoundly changed
communication, cultural exchanges and the way in which information
circulates on a global scale.

I - HISTORY AND EVOLUTION OF SOCIAL NETWORKS


The first online communication tools date back to the 1990s, with
discussion forums and instant messaging. However, modern social media
emerged in the early 2000s, with platforms like Friendster (2002) and
MySpace (2003). The real disruption came with the creation of Facebook
in 2004, which ushered in a new era of online social communication.
Subsequently, platforms like Twitter, Instagram, LinkedIn and more
recently TikTok have diversified the use of social networks.
II- THE MAIN SOCIAL MEDIA PLATFORMS
• Facebook: One of the pioneers of social networks, Facebook
allows you to connect with friends, share publications, photos, videos, and
interact through likes and comments. It is also a key tool for marketing and
advertising.

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• Twitter: Twitter is distinguished by its short messages called
“tweets”. It is used primarily to share information in real time, and is a very
influential platform in the world of politics and public events.
• Instagram: Specializing in sharing photos and videos,
Instagram is particularly popular with young people and influencers. The
platform promotes the creation of visual content and offers numerous tools
for promoting brands and products.
• LinkedIn: Unlike other social networks, LinkedIn is oriented
towards the professional world. It allows you to create a business network,
search for career opportunities and share professional information.
• TikTok: With its short videos, TikTok has become a global
phenomenon. The platform promotes the creation of fun and viral content,
often associated with challenges, musical trends or creative videos.
• Snapchat : A multimedia messaging app focused on short-lived
photos and videos, often used among younger users.
• WhatsApp : WhatsApp is an instant chat tool that quickly
established popularity even though it joined the market rather late.
Facebook also purchased this application. Text messages, images, video,
audio, documents, and other types of content can all be shared.
III- THE ADVANTAGES OF SOCIAL NETWORKS
Social networks offer numerous advantages that have transformed the
way people interact, communicate, and do business. Here are some of the
key benefits:
Social networks allow us to connect and stay in touch with our friends,
family and colleagues around the world. This makes it easy to keep up
with what's going on in each other's lives, even when you can't see each
other in person.
Social media can also be a great way to find new friends and connect with
other people who share similar interests.
Other advantages of social networks are the possibility of easily collecting
information, such as news, events and advertising, as well as being up to
date.
They can also help us reconnect with old friends or find people we've lost
touch with over the years.

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Social media can also be a valuable tool for businesses, allowing them to
connect with potential #customers and reach new #audiences.
Platforms like #Facebook and #Twitter allow companies to easily share
their news and promote their products or services, while professional
networks like LinkedIn help them connect with other #industry
professionals.
In addition, social networks provide a way to collect valuable user data and
#analytics, which can help companies improve their products and
#services.

IV- DISADVANTAGES OF SOCIAL NETWORKS FOR PEOPLE


Social networks have profound repercussions on society, both on an
individual and collective level.
• Communication and connectivity: Social networks make it possible
to maintain links with friends and meet new people, regardless of
geographic distance. Users can exchange ideas and experiences at any
time.
• Information sharing: These platforms have become primary
sources of information, both for real-time news and for diverse content.
However, the speed of dissemination of information has also led to the
rapid spread of rumors or fake news.
• Mental health: Although social media facilitates social interactions,
it is also linked to mental health problems. Obsession with self-image,
constant social comparison, and cyberattacks (such as cyberbullying) are
phenomena that affect many users, particularly young people.
• Activism and politics: Social media has played a key role in social
movements like #MeToo or Black Lives Matter. They make it possible to
mobilize masses around political and social causes. However, they have
also been used to spread hateful or radical speech.
Despite these advantages, social networks also have some drawbacks for
businesses. For example, they present a risk of copyright or trademark
infringement if #companies share copyrighted content without permission
They can also be used by competitors to spread negative information
about you or by disgruntled customers posting negative reviews.

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V- THE BUSINESS OF SOCIAL NETWORKS
Social networks have become essential tools for marketing and
advertising. They offer targeted advertising solutions that leverage user
data to deliver personalized ads. This has transformed the way businesses
communicate with their customers. Here are some key elements of the
social media business:
• Advertising: Thanks to the data collected on users, companies can
target their ads very precisely, based on user preferences, behaviors or
even location.
• Influencer marketing: Increasingly, influential individuals on
platforms like Instagram or YouTube are paid to promote products or
services. This phenomenon has given rise to an entire industry around
“influencers”.
• E-commerce: Many platforms like Instagram or Facebook have
integrated e-commerce functions, allowing users to directly purchase
products via social networks.

VI- THE FUTURE OF SOCIAL NETWORKS


The future of social networks promises to be dynamic and full of
innovations. Among the expected developments, we can cite:
• Artificial intelligence (AI): Social networks will increasingly use AI
to personalize content, improve the user experience and fight against fake
news.
• Virtual and augmented reality: Technologies like virtual reality (VR)
or augmented reality (AR) could transform the way users interact on social
networks, with more immersive experiences.
• Decentralized social networks: Faced with criticism over data
management and censorship, some are considering the creation of
decentralized social networks, where users would have more control over
their data and content.

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CONCLUSION
Social networks are powerful tools that have profoundly changed the way
we communicate, consume information and interact with the world. Social
media has both advantages and disadvantages. On the one hand, they
can provide valuable communication tools for individuals and businesses,
helping them connect with others around the world and improve their
products or services.
However, they can also present risks such as privacy issues and online
bullying, making them a complex but important part of modern life.
As long as we take action to address these challenges, social media has
the potential to be a positive force for youth and society as a whole.

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