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IEC Activities-1

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No.F.

17(8-372)/CMO/G/AB-PMJAY/2024-25 I/260063/2024

GOVERNMENT OF TRIPURA
DISTRICT IMPLEMENTATION UNIT (AB-PMJAY)
OFFICE OF THE CHIEF MEDICAL OFFICER
GOMATI DISTRICT, UDAIPUR

Date:- 24/09/2024

To
The Sub-Divisional Medical Officers- Udaipur/Amarpur/Karbook.
The Medical Officer In Charges- Ompi CHC / Natunbazar CHC / Kakraban CHC/ Atharabhola PHC
/Killa PHC/ Silachari PHC / Ghorakappa PHC/ Tulamura PHC / / Chellagang PHC / Twidu PHC /
Maharani PHC/ Garjee PHC/Adipur PHC/Tirthamukh PHC/Mirza PHC.

Subject : Observance of Ayushman Bharat Pakhwada from 15th September to 30th September
2024 for observing 6th year completion of AB-PMJAY and 03 year completion of ABDM and also
allocation of monthly IEC activities for last 2 quarters- reg

Ref No:- 130230/1/24/THPS/IEC/AB-PMJAY Awareness/245300/2024 dated 10.09.2024

Sir/Madam,

Ayushman Bharat- Pradhan Mantri Jan Arogya Yojana (PMJAY) is going to complete its 6 years
on 23rd September 2024 and Ayushman Bharat Digital Mission (ABDM) is going tocomplete its
3 years on 27th September 2024. In this connection Ayushman Bharat Pakhwada will be
observed from 15th September to 30th September 2024 and Ayushman Bharat Diwas will be
observed on 23rd September, 2023.

Programme for 6th Year Completion of AB-PMJAY and 3 Years completion of ABDM at District
Level during the Pakhwada:

The following activities are to be implemented with proper planning. Hospital wise budget
allocation is enclosed herewith-

1. Awareness in ASHA Bharosa Divas and VHNDs.


Awareness is required in every corner of the state and accordingly the information on
Ayushman Bharat PMJAY, CMJAY and ABDM (ABHA generation and scan & share) is
to be discussed with all the ASHAs in ASHA Bharosa Divas and VHNDs for awareness. A List
of VHND tentative dates to be shared within 3rd of every month for submission to higher
authority and also for ready reference for monitoring purpose.

2. Ayushman cluster Meetings with PMJAY beneficiaries:- An awareness programme


to be implemented at Sub Centers catering GP ADC with PMJAY beneficiaries, SHG
Members, PRI members ,where discussion on Ayushman card generation and benefits
of AB-PMJAY will be discussed. CMJAY beneficiaries also may be mobilized for
awareness generation. Special emphasis may also be given to awareness on ABDM for
No.F.17(8-372)/CMO/G/AB-PMJAY/2024-25 I/260063/2024

ABHA generation & Scan and Share. Proper plan to be prepared to cover all the
vulnerable pockets for successful implementation and need to be shared with SHA
before implementation. Flex of PMJAY with CMJAY and ABDM to be mandatorily
displayed in the programmes .

Total Fund Allotted Per Fund Breakup


Meeting
Rs 700/- Rs 300/- organization cost
Rs 400/- for ASHAs for mobilizing beneficiaries

Reporting Format:-

Sl No Name of Name of Tentative Date, Responsible Remarks


the District GP/ADC Time and personfor
Venue implementation
and monitoring

3. Health Talks followed by Street Darma/ Puppet shows :- The IPC cum street
dramas/Puppet Shows to be implemented in the required pockets. The support of
ANM/MPW/ ASHA etc to be involved for catering a bigger mass among the beneficiaries
of AB-PMJAY, CMJAY and ABDM for awareness generation.

Fund Allotted per show Fund Break up


Rs 4000/- Rs 3500/- Implementation cost, Flex,
Transportation
Rs 500/- Untied

4. Awareness in schools: Awareness on PMJAY, CMJAY and ABDM in schools among


students may be organized. MPS/MPW health workers to generate awareness among
students during school hours. An interactive session on AB-PMJAY to be organized in the
schools for generating awareness about the scheme. After that Painting competition,
Essay writing competition, quiz competition, Extempore, Group Discussions etc to be
organized among students of classes 5th to 12th for educating and generating awareness
among them through their active participation. Leaflets to be distributed among students.
No.F.17(8-372)/CMO/G/AB-PMJAY/2024-25 I/260063/2024

Fund Allotted per school Rs 5000/-


Programme

Please follow annexure – I for hospitalwise activities breakup. All are requested to
implement the activities with proper planning so that bigger number of beneficiaries may
be catered. The programmes are to be completed within stipulated time and share good
quality photographs of the programmes for proper documentation.

Chief Medical Officer.


District Nodal Officer (AB-PMJAY)
Gomati District, Udaipur

Copy to :-
1.The D.M. & Collector, Gomati district, Govt. of Tripura, Udaipur, for kind information.
2. The Executive Secretary, Tripura Health Protection Society- for kind information.
3. The Chief Executive Officer, Tripura Health Protection Society- for kind information.
4. The Nodal Officers of all the Empanelled hospitals for kind information and necessary
action.
5. The DAPM- Gomati District, Tripura – For kind information.

-sd/-
Chief Medical Officer.
District Nodal Officer (AB-PMJAY)
Gomati District, Udaipur
No.F.17(8-372)/CMO/G/AB-PMJAY/2024-25 I/260060/2024

ANNEXURE- I

1. Awareness in ASHA 3. Health Talks followed 4. Awareness in


Amount Total
SL NO Name of the Hospital Bahrosha Divas and 2. Ayushman Cluster meeting NO Of SC by street Column1 Amount school on PMJAY, Column 2 Amount Grand Total
per SC Amount
VHNDs. Dramas/Puppet show CMJAY, and ABDM

1 Amarpur SDH 25 700 17500 SEPT,2024 4000 SEPT,2024 5000 26500


In all Sub- centres
2 Atharabhola PHC catering GP / ADC 10 700 7000 Rs 4000/- per show JAN,2024 5000 12000
withPMJAY beneficiaries,
3 Chellagang PHC PRI Members,SHG 3 700 2100 FEB,2025 4000 FEB,2025 5000 11100
Ayushman Bharat Members and ASHAs
4 Garjee PHC + Adipur PMJAY, CMJAY and 13 700 9100 DEC,2024 4000 DEC,2024 5000 18100
ABDM is to be
5 Ghorakappa PHC discussed in ASHA Rs 700/- per programme 4 700 2800 JAN,2025 4000 JAN,2025 5000 11800
bhorosha Divas and Rs 3500/-
6 Kakraban PHC + Mirza VHNDs Rs 300/- organization cost 18 700 12600 Implementation JAN,2025 4000 16600
cost, Flex and Rs 5000/- per
Karbook SDH +
7 10 700 7000 transportation OCT,2024 4000 show OCT,2024 5000 16000
Tirthmukh
8 Killa PHC 9 700 6300 FEB,2025 4000 FEB,2025 5000 15300
9 Maharani PHC 11 700 7700 DEC,2024 4000 DEC,2024 5000 16700
10 Natunbazar CHC Rs 400/- for the ASHAs for 10 700 7000 OCT,2024 4000 OCT,2024 5000 16000
11 Ompi CHC Duration - mobilizing beneficiaries in 12 700 8400 NOV,2024 4000 NOV,2024 5000 17400
Everymonth in the pragramme MARCH,202 MARCH,202
12 Silachari PHC 4 700 2800 4000 5000 11800
every hospital and Rs 500/- untied 5 5
13 TripuraSundari SDH HWCs from Sept 17 700 11900 fund SEPT,2024 4000 SEPT,2024 5000 20900
14 Tulamura PHC 15th,2024 to 9 700 6300 NOV,2024 4000 NOV,2024 5000 15300
March,2025
MARCH,202 MARCH,202
15 Twidu PHC 9 700 6300 4000 5000 15300
5 5
TOTAL 164 700 114800 56000 70000 240800

Chief Medical Officer


District Nodal Officer, AB-PMJAY
Gomati District, Tripura

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