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SOP for Press Release Writing, Translation, and Publishing
Purpose To ensure effective media publicity for events organised by the Centre for Aerospace and Security Studies (CASS), a structured process for drafting, approving, translating, and disseminating press releases (PR) is essential.
Scope This SOP covers the procedures for writing, translating, and printing press releases for CASS events.
Procedure
The PR will go through following six steps:
1. Drafting the Press Release:
a) The OPI will draft the press release (PR) in English seven days before the event.
2. Initial Review and Approval:
a) The OPI will present the PR to President, CASS Lahore.
b) The President will review and forward the PR to the Editor for necessary changes.
3. Translation to Urdu:
a) The responsibility for Urdu translation lies with the OPI.
b) After receiving the finalised PR from the Editor, the OPI will send the PR for Urdu translation.
c) Urdu translation will be ready 4 days before the event.
4. Post-Seminar Adjustments:
a) Immediately after the event concludes, the OPI will make any required additions or subtractions to the PR.
b) The revised PR will be presented to the President for final approval along with the event picture.
c) In case of changes in the PR, Urdu translator will also be contacted amend the Urdu version of PR.
Page 1 of 2 5. Final Steps for Publication:
a) Once the translated PR is received, the Dir O/A will then send it for publication.
Timeline Summary
Role/ Task Deadline Responsibility Draft English PR OPI 7 days before event
Present PR to President OPI 7 days before event
Forward PR to Editor President 7-6 days before event
Immediately after Urdu Translation OPI & Translator approval by the President Adjust PR post-seminar OPI Immediately after event Present final PR with picture to OPI Immediately after event President Send final PR for publication Dir O/A Immediately after event
