CHAPTER III

INTRODUCTION TO LINEAR PROGRAMMING

Linear Programming- is an optimization method, which shows how to

allocate scarce resources such as money, materials or time and how to do such
allocation in the best possible way subject to more than one limiting condition
expressed in the form of inequalities and/or equations.
It enables users to find optimal solution to certain problems in which the solution
must satisfy a given set of requirements or constraints.

Optimization in linear programming implies either maximization (such as profit,

revenue, sales, and market share) or minimization (such as cost, time, and
distance) a certain objective function. It implies that in LP we cannot max/min two
quantities in one model. It involves linearly related multi-variate functions, i.e.,
functions with more than one independent variable.

The goal in linear programming is to find the best solution given the constraints
imposed by the problem; hence the term constrained optimization.

Linear programming Models (LPM)

Linear Programming (LP) models are mathematical representations of LP

problems. Some LP models have a specialized format, whereas others have a more
generalized format. Despite this, LP Models have certain characteristics in
common. Knowledge of these characteristics enables us to recognize problems that
are amenable to a solution using LP models and to correctly formulate an LP
model. The characteristics can be grouped into two categories: Components and
Assumptions. The components relate to the structure of a model, whereas the
assumptions reveal the conditions under which the model is valid.

Components Assumptions
1. Objective function 1. Linearity
2. Decision variables Model 2. Divisibility Model
3. Constraints Structure 3. Certainty Validity
4. Parameters & RHSV 4. Non-negativity
 Components of LP model

1. The Objective Function- is the mathematical or quantitative expression of

the objective of the company/model. The objective in problem solving is the
criterion by which all decisions are evaluated. In LPMs a single quantifiable
objective must be specified by the decision maker. For example, the
objective might relate to profits, or costs, or market share, but to only one
of these. Moreover, because we are dealing with optimization, the objective
will be either maximization or minimization, but not both at a time.

2. The Decision Variables - represent unknown quantities to be resolved for.

These decision variables may represent such things as the number of units
of different products to be sold, the amount of Birr to be invested in various
projects, the number of ads to be placed with different media.

Since the decision maker has freedom of choice among actions, these decision
variables are controllable variables.
3. The constraints - are restrictions which define or limit the feasibility of a
proposed course of action. They limit the degree to which the objective can
be pursued.
Atypical restriction embodies scarce resources (such as labor supply, raw materials,
production capacity, machine time, storage space), legal or contractual requirements
(e.g. Product standards, work standards), or they may reflect other limits based on
forecasts, customer orders, company policies etc.
4. Parameters - are fixed values that specify the impact that one unit of each
decision variable will have on the objective and on any constraint it pertains
to as well as to the numerical value of each constraint.
➢ The components are the building blocks of an LP model. We can better
understand their meaning by examining a simple LP model as follows.

Example:

Maximize: 4X1 + 7X2 + 5X3 (Profit) ________________ objective function

Subject to:
2X1 + 3X2 + 6X3  300 labor hrs
5X1 + X2 + 2X3  200 lb raw material A System contents
3X1 + 5X2 + 2X3  360
X1 = 30 Individual
X2  40 constraints
X1, X2, X3  0 → Non-negativity constraints.
System constraints – involve more than one decision variables.
Individual constraints – involve only one decision variable.
None-negativity constraints specify that no variable will be allowed to take on a
negative value. The non-negativity constraints typically apply in an LP model,
whether they are explicitly stated or not.
Assumption of LP Models

1. Linearity. The linearity requirement is that each decision variable has a

linear impact on the objective function and in each constraint in which it
appears. Following the above example, producing one more unit of product
1 adds Br. 4to the total profit. This is true over the entire range of possible
values of X1. The same applies to each of the constraints. It is required that
the same coefficient (fro example, 2 lb. per unit) apply over the entire range
of possible value so the decision variable.

2. Divisibility. The divisibility requirement pertains to potential values of

decision variables. It is assumed that non-integer values are acceptable. For
example: 3.5 TV sets/hr would be acceptable → 7 TV sets/2hrs.

3. Certainty. The certainty requirement involves two aspects of LP models.

i) With respect to model parameters (i.e., the numerical values) – It in
assumed that these values are known and constant e.g. in the above
example each unit of product 1 requires 2lab his is known and remain
constant, and also9 the 300 lab/hr available is deemed to be known and
constant.
ii) All the relevant constraints identified and represented in the model are as
they are.

4. Non-negativity. The non-negativity constraint is that negative values of

variables are unrealistic and, therefore, will not be considered in any
potential solution; only positive values and zero will be allowed.

Formulating LP Models

Once a problem has been defined, the attention of the analyst shifts to formulating
a model. Just as it is important to carefully define a problem, it is important to
carefully formulate the model that will be used to solve the problem. If the LP
model is ill formulated, ill-structured, it can easily lead to poor decisions.

Formulating linear programming models involves the following steps:

 1. Define the problem/problem definition
* To determine the # of type 1 and type 2 products to be produced per
mother so as to maximize the monthly profit given the restrictions.
2. Identify the decision variables or represent unknown quantities
* Let X1 and X2 be the monthly qualities of Type 1 and type 2 products

3. Determine the objective function

* Once the variables have been identified, the objective function can be
specified. It is necessary to decide if the problem is maximization or a
minimization problem and the coefficients of each decision variable.

Note: a. The units of all the coefficients in the objective function must be the
same. E.g. If the contribution of type 1 is in terms of Br so does for
type 2.
b. All terms in the objective function must include a variable each term
have to have 1 variable.
c. All decision variables must be represented in the objective function.

4. Identifying the constraints

- System constraints - more than one variable
- Individual constraints - one variable
- Non-negative constraints

Example

1. A firm that assembles computer and computer equipment is about to start

production of two new microcomputers. Each type of micro-computer will require
assembly time, inspection time and storage space. The amount of each of these
resources that can be devoted to the production of microcomputers is limited. The
manger of the firm would like to determine the quantity of each microcomputer
to produce in order to maximize the profit generated by sales of these
microcomputers.

Additional information
In order to develop a suitable model of the problem, the manager has met with
design and manufacturing personnel. As a result of these meetings, the manger
has obtained the following information:

Type 1 Type 2
Profit per unit Birr 60 Birr 50
Assembly time per unit 4hrs 10hrs
Inspection time per unit 2hrs 1hr
Storage space per unit 3cubic ft 3cubic ft

The manager also has acquired information on the availability of company

resources. These weekly amounts are:

Resource Resource available

Assembly time 100hrs
Inspection time 22hrs
Storage space 39 cubic feet

The manger also meet with the firm’s marketing manger and learned that demand
for the microcomputers was such that whatever combination of these two types of
microcomputer is produced, all of the output can be sold.

Required: Formulate the Linear programming model.

Solution:
Step 1: Problem Definition
- To determine the number of two types of microcomputers to be
produced (and sold) per week so as to maximize the weekly profit
given the restriction.
Step 2: Variable Representation
- Let X1 and X2 be the weekly quantities of type 1 and type 2
microcomputers, respectively.

Step 3: Develop the Objective Function

Maximize or Zmax = 60X1 + 50X2
Step 4: Constraint Identification
System constraints: 4X1 + 10X2  100hrs Assembly time
2X1 + X2  22hrs inspector time
3X1 + 3X2  39 cubic feet Storage space

Individual constraint No
Non-negativity constraint X1, X2  0

In summary, the mathematical model for the microcomputer problem is:

 Zmax = 60X1 + 50X2
Subject to: 4X1 + 10X2  100
2X1 + X2  22
X1 + 3X2  39
X1, X2  0

2. An electronics firm produces three types of switching devices. Each type involves
a two-step assembly operation. The assembly times are shown in the following
table:
Assembly time per Unit (in minutes)

Section #1 Section #2
Model A 2.5 3.0
Model B 1.8 1.6
Model C 2.0 2.2
Each workstation has a daily working time of 7.5 hrs. The manager wants to obtain
the greatest possible profit during the next five working days. Model A yields a
profit of Birr 8.25 per unit, Model B a profit of Birr 7.50 per unit and Model C a
profit of Birr 7.80 per unit. Assume that the firm can sell all it produces during this
time, but it must fill outstanding orders for 20 units of each model type.
Required: Formulate the linear programming model of this problem.
Solution:
Step 1. Problem definition
To determine the number of three types of switching devices to be
produced and sold for the next 5 working days so as to maximize the 5
days profit.
Step 2. Variable representation
Let X1, X2 and X3 be the number of Model A, B and C switching devices
respectively, to be produced and sold.
Step 3. Develop objective function
Zmax: 8.25X1 + 7.50X2 + 7.80X3
Step 4. Constraint identification
2.5X1 + 1.8X2 + 2.0X3  2250 minutes Ass. time station 1 System
3.0X1 + 1.6X2 + 2.2X3  2250 minutes Ass. time station 2
X1  20 Model A
X2  20 Model B Individual constraint
X3  20 Model C
X1, X2, X3 0 Non negativity
 In summary:

Zmax: 8.25X1 + 7.50X2 + 7.80X3

: 2.5X1 + 1.8X2 + 2.0X3  2250 minutes
3.0X1 + 1.6X2 + 2.2X3  2250 minutes
X1  20 model A
X2  20 model B
X3  20 model C
X1, X2, X3  0 non negativity
3. A diet is to include at least 140 mgs of vitamin A and at least 145 Mgs of vitamin
B. These requirements are to be obtained from two types of foods: Type 1 and Type
2. Type 1 food contains 10Mgs of vitamin A and 20mgs of vitamin B per pound.
Type 2 food contains 30mgs of vitamin A and 15 mgs of vitamin B per pound. If
type 1 and 2 foods cost Birr 5 and Birr 8 per pound respectively, how many pounds
of each type should be purchased to satisfy the requirements at a minimum cost?
Vitamins
Foods A B
Type 1 10 20
Type 2 30 15
Solution:

Step 1. Problem definition

To determine the pounds of the two types of foods to be purchased to make
the diet at a minimum possible cost within the requirements.
Step 2. Variable representation
Let X1 and X2 be the number of pounds of type 1 and type 2 foods to be
purchased, respectively.
Step 3. Objective function
Cmin: 5X1 + 8X2
4. Constraints
10X1 + 30X2  140 System constraints
20X1 + 15X2  145
X1, X2 0 non-negativity constraints.
Solution Approaches to Linear Programming Problems
There are two approaches to solve linear programming problems:
1. The Graphic solution method
2. The Algebraic solution/ simplex algorithm method

A. The Graphic Solution Method

It is a relatively straightforward method for determining the optimal solution to
certain linear programming problems. It gives as a clear picture. This method can
be used only to solve problems that involve two decision variables. However, most
linear programming applications involve situations that have more than two
decision variables, so the graphic approach s not used to solve them.

E.g.: 1. Solving the micro-computer problem with graphic approach

Zmax = 60X1 + 50X2
: 4X1 + 10X2  100
2X1 + X2  22
3X1 + 3X2  39
X1, X2  0
Steps:
1. Plot each of the constraints and identify its region – make linear
inequalities linear equations.
2. Identify the common region, which is an area that contains all of the
points that satisfy the entire set of constraints.
3. Determine the Optimal solution- identify the point which leads to
maximum benefit or minimum cost.

24
22 2X1 + X2 = 22

20

16

3X1 + 3X2 = 39
12
(0, 13) E
8
(5, 8) D 4X1 + 10X2 = 100
4 (9, 4) C

(0, 0) A 4 8 B 12 16 20 24 28

To identify the maximum (minimum) value we use the corner point approach or
the extreme point approach. The corner point/extreme point approach has one
theorem: It states that;
 For problems that have optimal solutions, a solution will occur at an
extreme, or corner point. Thus, if a problem has a single optimal solution,
it will occur at a corner point. If it has multiple optimal solutions, at least
one will occur at a corner point. Consequently, in searching for an optimal
solution to a problem, we need only consider the extreme points because
one of those must be optimal. Further, by determining the value of the
objective function at each corner point, we could identify the optimal
solution by selecting the corner point that has the best value (i.e., maximum
or minimum, depending on the optimization case) at the objective function.

Determine the values of the decision variables at each corner point. Sometimes,
this can be done by inspection (observation) and sometimes by simultaneous
equation.
Substitute the value of the decision variables at each corner point.
After all corner points have been so evaluated, select the one with the highest
or lowest value depending on the optimization case.

Points Coordinates How Value of Objective function

X1 X2 Determined Z = 60X1 + 50X2
A 0 0 Observation Birr 0
B 11 0 Observation Birr 660
C 9 4 Simultaneous Birr 740
equations
D 5 8 Simultaneous Birr 700
equations
E 0 10 Observation Birr 500
Basic solution
X1 = 9
X2 = 4
Z = Birr 740
After we have got the optimal solution, we have to substitute the value of the
decision variables into the constraints and check whether all the resources
available were used or not. If there is an unused resource we can use it for any
other purpose. The amount of unused resources is known as the amount of the
scarce resource that is unused by a given solution.
The slack can range from zero, for a case in which all of a particular resource is
used, to the original amount of the resource that was available (i.e., none of it is
used).
 Computing the amount of slack
Constraint Amount used with Originally Amount of slack
X1 = 9 and X2 = 4 available (available – Used)
Assembly time 4(9) + 10(4) = 76 100 hrs 100 – 76 = 24 hrs
Inspection time 2(9) = 1 (4) = 22 22 hrs 22 – 22 = 0 hr
Storage space 3(9) + 3(4) = 39 39 cubic ft 39 – 39 = 0 cubic ft

Constraints that have no slack are some time referred to as binding constraints
since they limit or bind the solution. In the above case, inspection time and storage
space are binding constraints; while assembly time has slack.
Knowledge of unused capacity can be useful for planning. A manager may be able
to use the assembly time for other products, or, perhaps to schedule equipment
maintenance, safety seminars, training sessions or other activities.
Interpretation: The Company is advised to produce9 units of type 1
microcomputers and 4 units of type 2 microcomputers per week to maximize his
weekly profit to Birr 740; and in do so the company would be left with unused
resource of 24-assembly hrs that can be used for other purposes.
2. Solving the diet problem with graphic approach
Cmin: 5X1 + 8X2
10X1 + 30X2  140
20X1 + 15X2  145
X1, X2 0
16

12
20X1 + 15X2 = 145
(0, 9.67) A
8

10X1 + 30X2 = 140

4 B (5, 3)

C (14,0)
4 8 12 16 20

Points Coordinates How Value of the objective function

X1 X2 Determined Z = 5X1 + 8X2
A 0 9.67 Observation Birr 77.30
 B 5 3 Simultaneous Birr 49
equations
C 14 0 Observation Birr 70

Basic solution: X1 = 5 pounds

X2 = 3 pounds
C = Birr 49

Interpretation: To make the diet at the minimum cost of Birr 49 we have to

purchase 5 pounds of Type1 food and 3 pounds Type 2 food.

If there is a difference between the minimum required amount and the optimal
solution, we call the difference surplus: That is, Surplus is the amount by which the
optimal solution causes a  constraint to exceed the required minimum amount. It
can be determined in the same way that slack can: substitute the optimal values of
the decision variables into the left side of the constraint and solve. The difference
between the resulting value and the original right-hand side amount is the amount
of surplus. Surplus can potentially occur in a  constraint.

B. The Simplex Algorithm/Algebraic Solution Method

The simplex method is an iterative technique that begins with a feasible solution
that is not optimal, but serves as a starting point. Through algebraic manipulation,
the solution is improved until no further improvement is possible (i.e., until the
optimal solution has been identified). Each iteration moves one step closer to the
optimal solution. In each iteration, one variable that is not in the solution is added
to the solution and one variable that is in the solution is removed from the solution
in order to keep the number of variables in the basis equal to the number of
constraints.

The optimal solution to a linear programming model will occur at an extreme

point of the feasible solution space. This is true even if a model involves more than
two variables; optimal solutions will occur at these points. Extreme points
represent intersections of constraints. Of course, not every solution will result is
an extreme point of the feasible solution space; some will be outside of the feasible
solution space. Hence, not every solution will be a feasible solution. Solutions
which represent intersections of constraints are called basic solutions; those which
also satisfy all of the constraints, including the non-negativity constraints, are
called basic feasible solutions. The simplex method is an algebraic procedure for
systematically examining basic feasible solutions. If an optimal solution exists, the
simplex method will identify it.

The simplex procedure for a maximization problem with all  constraints

consists of the following steps.

1. Write the LPM in a standard form: when all of the constraints are written
as equalities, the linear program is said to be in standard form. We convert
the LPM in to a standard form by applying the slack variables, S, which
carries a subscript that denotes which constraint it applies to. For example,
S1 refers to the amount of slack in the first constraint, S 2 to the amount of
slack in the second constraint, and so on. When slack variables are
introduced to the constraints, they are no longer inequalities because the
slack variable accounts for any difference between the left and right-hand
sides of an expression. Hence, once slack variables are added to the
constraints, they become equalities. Furthermore, every variable in a model
must be represented in the objective function. However, since slack does
not provide any real contribution to the objective, each slack variable is
assigned a coefficient of zero in the objective function.

Slack = Requirement – Production, surplus = Production – Requirement

Taking the microcomputer problem its standard form is as follows:

Zmax = 60X1 + 50X2 Zmax = 60X1 + 50X2 + 0S1 + S2 + 0S3

: 4X1 + 10X2  100 : 4X1 + 10X2 + S1 = 100
2X1 + X2  22 2X1 + X2 + S2 = 22
3X1 + 3X2  39 3X1 + 3X2 + S3 = 39
X1, X2  0 X1, X2, S1, S2, S3  0
Develop the initial tableau: the initial tableau always represents the “Do
Nothing” strategy, so that the decision variables are initially non-basic.
a) List the variables across the top of the table and write the objective function
coefficient of each variable jut above it.
b) There should be one row in the body of the table for each constraint. List
the slack variables in the basis column, one per raw.
c) In the Cj column, enter the objective function coefficient of zero for each
slack variable. (Cj - coefficient of variable j in the objective function)
d) Compute values for row Zj
e) Computer values for Cj – Zj.
 Sol/n Cj 60 50 0 0 0
basis X1 X2 S1 S2 S3 RHSV Øj = bj/xj (aij)
S1 0 4 10 1 0 0 100 100/4 = 25
S2 0 2* 1 0 1 0 22 22/2 = 11 Leaving
S3 0 3 3 0 0 1 39 39/3 = 13 variable
Zj 0 0 0 0 0 0
Cj-Zj 60 50 0 0 0 0

Entering variable Pivot column Pivot row

* Pivot Element

2. Develop subsequent tableaus

3.1. Identify the entering variable - a variable that has a largest positive
value is the Cj – Zj raw.
3.2. Identify the leaving variable - Using the constraint coefficients or
substitution rates in the entering variable column divide each one into
the corresponding quantity value. However do not divide by a zero or
negative value. The smallest non-negative ratio that results indicate
which variable will leave the solution.

3. Find unique vectors for the new basic variable using row operations
on the pivot element.

Sol/n Cj 60 50 0 0 0
basis X1 X2 S1 S2 S3 RHSV Øj = bj/xj (aij)
S1 0 0 8 1 -2 0 56 56/8 = 7
X1 60 1 1/2 0 1/2 0 11 11/. 5 = 22
S3 0 0 3/2 0 -3/2 1 6 6/1.5 = 4
Zj 60 30 0 30 0 660
Cj-Zj 0 20 0 -30 0 0
Leaving variable

Entering Variable

Sol/n Cj 60 50 0 0 0
basis X1 X2 S1 S2 S3 RHSV Øj = bj/xj (aij)
S1 0 0 0 1 6 -16/3 24
X1 60 1 0 0 1 -1/3 9
X2 50 0 1 0 -1 2/3 4
Zj 60 50 0 10 40/3 740
Cj-Zj 0 0 0 -10 -40/3

Optimal solution: X1 = 9
X2 = 4
S1 = 24 hrs
 Z = Birr 740

4. Compute the Cj – Zj raw

5. If all Cj – Zj values are zeros and negatives you have reached
optimality.
6. If this is not the case (step 6), rehear step 2to5 until you get optimal
solution.

“A simplex solution is a maximization problem is optimal if the Cj – Zj row consists

entirely of zeros and negative numbers (i.e., there are no positive values in the
bottom row).”

Note: The variables in solution all have unit vectors in their respective columns
for the constraint equations. Further, note that a zero appears is raw c - z in every
column whose variable is in solution, indicating that its maximum contribution
to the objective function has been realized.

Example 2
A manufacturer of lawn and garden equipment makes two basic types of lawn
mowers: a push-type and a self-propelled model. The push-type requires 9
minutes to assemble and 2 minutes to package; the self-propelled mower requires
12 minutes to assemble and 6 minutes to package. Each type has an engine. The
company has 12 hrs of assembly time available, 75 engines, and 5hrs of packing
time. Profits are Birr 70 for the self-propelled models and Birr 45 for the push-type
mower per unit.
Required:
1. Formulate the linear programming models for this problem.
2. Determined how many mower of each type to make in order to maximize
the total profit (use the simplex procedure).

Solution:
1.
a) To determine ho many units of each types of mowers to produce so as to
maximize profit.
b) Let X1 - be push type mower.
X2 - be self-propelled mower.
c) Determine the objective function
Zmax = 45X1 + 70X2
d) Identify constraints
 9X1 + 12X2  720 minutes Assembly time
2X1 + 6X2  300 minutes packing time
X1 + X2  75 engines Engines
X1, X2  0

In summary:
Zmax = 45X1 + 70X2
: 9X1 + 12X2  720
2X1 + 6X2  300
X1 + X2  75
X1, X2  0
2.
a. Write the LPM in a standard form

Zmax = 45X1 + 70X2 + OS1 + OS1 + OS3

: 9X1 + 12X2 + S1 = 720
2X1 + 6X2 + S2 = 300
X1 + X2 + S3 = 75
X1, X2, S1, S2, S3  o

b. Develop the initial tableau – in LP matrices are commonly called

tableaus

Sol/n Cj 45 70 0 0 0
basis X1 X2 S1 S2 S3 RHSV Øj = bj/xj (aij)
S1 0 9 12 1 0 0 720 720/12 =60
S2 0 2 6 0 1 0 300 300/6 =50
S3 0 1 1 0 0 1 75 75/1 = 75
Zj 0 0 0 0 0 0
Cj-Zj 45 70 0 0 0
Leaving variable

Entering variable

c. Develop the subsequent tableaus

- Identify the entering variable
- Identify the leaving variable
Sol/n Cj 45 70 0 0 0
basis X1 X2 S1 S2 S3 RHSV Øj = bj/xj (aij)
S1 0 5 0 1 -2 0 120 120/5 = 24
X2 70 1/3 1 0 1/6 0 50 50/. 333 =150
S3 0 2/3 1 0 -1/6 1 25 25/.666 = 75
Zj 70/3 70 0 70/6 0 3500
Cj-Zj 65/3 0 0 -70/6 0
 Leaving variable

Entering variable

Sol/n Cj 45 70 0 0 0
basis X1 X2 S1 S2 S3 RHSV Øj = bj/xj (aij)
X1 45 1 0 1/5 -2/5 0 24
X2 70 0 1 -1/15 3/10 0 42
S3 0 0 0 -2/15 1/10 1 9
Zj 45 70 13/3 3 0 4020
Cj-Zj 0 0 -13/3 -3 0

Optimal solutions: X1 = 24 units

X2 = 42 units
S3 = 9 engines
Z = Birr 4020
Interpretation: The Company is advised to produce 24 units of push type mowers
and 42 units of self-propelled mowers so as to realize a profit of
Birr 4020. In doing so the company would be left with unused
resource of 9 engines which can be used for other purposes.

3. A firm produces products A, B, and C, each of which passes through assembly

and inspection departments. The number of person hours required by a unit of
each product in each department is given in the following table.
Person hours per unit of product
Product Product Product
A B C
Assembly 2 4 2
Inspection 3 2 1

During a given week, the assembly and inspection departments have available at
most 1500 and 1200 person-hours, respectively. if the unit profits for products A,
B, and C are Birr 50, Birr 40, and Birr 60, respectively, determine the number of
units of each product that should be produced in order to maximize the total profit
and satisfy the constraints of the problem.
Answer: 0 unit of product A, 0 unit of product B, 750 units of product C, unused
inspection time of 450 hours, and a maximum profit, Z ,of Birr 45,000.
4. The state chairman of a political party must allocate an advertising budget of birr
3,000,000 among three media: radio, television, and newspapers. The expected
number of votes gained per birr spent on each advertising medium is given below.
Expected votes per Birr spent
Radio Television Newspapers
3 5 2
Since these data are valid with in the limited amounts spent on each medium, the
chairman has imposed the following restrictions:
 No more than Birr 500,000 may be spent on television ads.
 No more than Birr 1,200,000 may be spent on radio ads.
 No more than Birr 2,400,000 may be spent on television and newspaper ads
combined.
How much should be spent on each medium in order to maximize the expected
number of votes gained?
Answer: Birr 500,000 should be spent on radio ads.
Birr 1,200,000 should be spent on television ads.
Birr 1,200,000 should be spent on newspaper ads.
Slack in the budget constraint is Birr 100,000.
Z = 9,900,000 is the maximum expected number of votes gained.
Limitations of linear programming
1. In linear programming uncertainty is not allowed, i.e., LP methods are
applicable only when values for costs, constraints, etc. are known, but in
real life such factors may be unknown.
2. According to the LP problem, the solution variables can have any value,
whereas sometimes it happens that some of the variables can have only
integral values. For example, in finding how may machines to be produced;
only integral values of decision variables are meaningful. Except when the
variables have large values, rounding the solution to the nearest integer will
not yield an optimal solution. Such situations justify the use of Integer
Programming.
3. Many times, it is not possible to express both the objective function and
constraints in linear form.