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Computer Science and Sentiment Analysis

Sentiment Analysis is a process that uses natural language processing and machine learning to determine the emotional tone of text, which is crucial for improving customer service and understanding public opinion. It employs various methods including rule-based approaches, machine learning, and deep learning to analyze sentiments across different applications such as social media monitoring and market research. The future of sentiment analysis includes trends like multimodal analysis and real-time processing, highlighting its growing importance in various industries.

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3 views

Computer Science and Sentiment Analysis

Sentiment Analysis is a process that uses natural language processing and machine learning to determine the emotional tone of text, which is crucial for improving customer service and understanding public opinion. It employs various methods including rule-based approaches, machine learning, and deep learning to analyze sentiments across different applications such as social media monitoring and market research. The future of sentiment analysis includes trends like multimodal analysis and real-time processing, highlighting its growing importance in various industries.

Uploaded by

srtsezzers
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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SENTİMENT ANALYSİS

AND
COMPUTER SCİENCE

RUMEYSA ÇİÇEK
2023555024
What is Sentiment Analysis?

How Sentiment Analysis Works?

Applications of Sentiment Analysis

Computer Science and Sentiment Analysis

Future Trends and Opportunities


SENTİMENT ANALYSİS
Sentiment Analysis is the process of using natural language processing (NLP)
and machine learning techniques to determine the emotional tone behind a
series of words. The goal is to understand whether the sentiment expressed is
positive, negative, or neutral.
Why it matters:
Understanding emotions in text can help in improving customer service,
monitoring social media, analyzing public opinion, and even guiding business
strategies.
Example Applications:
Social media monitoring Customer feedback analysis Product or movie reviews
HOW SENTİMENT
ANALYSİS WORKS
Primary methods used to perform sentiment analysis
Rule-Based Approaches:
Uses predefined lists of words (lexicons) and rules to determine sentiment.
Example: Words like “happy” and “great” are labeled as positive, while “sad” and “angry” are labeled as negative.

Machine Learning Methods:


Supervised learning techniques use labeled datasets to train models to classify sentiment.
Example algorithms: Naive Bayes, Support Vector Machines (SVM), and Decision Trees.

Deep Learning Approaches:


Uses large datasets and neural networks for more complex sentiment classification.
Example models: Long Short-Term Memory (LSTM), BERT (Bidirectional Encoder Representations from
Transformers), and GPT (Generative Pretrained Transformer).
These methods can capture context and understand subtleties better than rule-based or simpler machine
learning methods.
APPLİCATİONS OF
SENTİMENT ANALYSİS
Key applications:
Social Media Monitoring:
Track public sentiment on platforms like Twitter, Facebook, or
Instagram to understand how people feel about a brand, political
event, or news story.
Customer Feedback and Reviews:
Analyze product or service reviews to gauge customer satisfaction, identify issues, and improve offerings.

Market Research:
Businesses analyze consumer sentiment to understand market trends and
improve targeted marketing strategies.
Healthcare:
Analyze patient feedback or forums to understand emotional well-being and improve services.
Financial Markets:
Sentiment analysis is increasingly used to analyze public opinion or news sentiment and predict stock market trends.
COMPUTER SCİENCE AND
SENTİMENT ANALYSİS
Key Technologies

Natural Language Processing (NLP)

Machine Learning

Deep Learning

Big Data Processing

Role of Computer Science

Data Preprocessing: Cleaning and transforming raw data into a usable form.

Algorithm Development: Creating the models that can accurately predict sentiment.

Scalability: Ensuring that sentiment analysis can be applied to massive datasets, such as social media streams.

Real-Time Processing: Implementing systems that can analyze and report sentiment in real-time (e.g., during live events)
FUTURE TRENDS AND
OPPORTUNİTİES
The future of sentiment analysis looks promising, with several emerging trends:

Multimodal Sentiment Analysis:


Combining text, audio, and visual data to understand sentiment more comprehensively. For example, analyzing a person’s tone of voice in
combination with the words they speak.

Emotion AI (Affective Computing):


AI systems that can recognize and respond to human emotions. This will allow more human-like interactions in customer service, healthcare,
and entertainment.

Real-Time Sentiment Analysis:


Sentiment analysis models will become even more capable of processing large-scale data in real-time, providing instant feedback for business
decisions or social media monitoring.

Sentiment and Predictive Analytics:


Sentiment analysis could be integrated with predictive analytics to forecast trends, such as predicting stock
prices or political outcomes based on public sentiment.
CONCLUSİON

Sentiment analysis is an essential tool for understanding human emotions in the digital age, providing valuable
insights for businesses, governments, and individuals.

Computer Science provides the foundation for sentiment analysis, from natural language processing and machine
learning to big data and deep learning technologies.

Despite the challenges, sentiment analysis continues to evolve, offering exciting opportunities for future applications
in a wide range of industries.
REFERENCES
1. Jurafsky, D., & Martin, J. H. (2008). Speech and Language Processing (2nd ed.). Prentice Hall.
Provides comprehensive information about Natural Language Processing (NLP) and sentiment analysis.
2. Bishop, C. M. (2006). Pattern Recognition and Machine Learning. Springer.
A textbook on machine learning and pattern recognition, which includes methods used in sentiment analysis.
3. Goodfellow, I., Bengio, Y., & Courville, A. (2016). Deep Learning. MIT Press.
A foundational book on deep learning, exploring neural networks and their application in sentiment analysis.
4. Pang, B., Lee, L., & Vaithyanathan, S. (2002). "Thumbs up? Sentiment Classification using Machine Learning Techniques." Proceedings of the ACL-02 Conference
on Empirical Methods in Natural Language Processing (EMNLP-02).
An important paper that first introduced machine learning techniques in sentiment classification.
5. Devlin, J., Chang, M. W., Lee, K., & Toutanova, K. (2018). "BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding." Proceedings of
NAACL-HLT 2019.
Introduces BERT, a transformer-based model that has revolutionized NLP tasks including sentiment analysis.
6. Socher, R., Perelygin, A., Wu, J., Chuang, J., Manning, C. D., Ng, A. Y., & Potts, C. (2013). "Recursive Deep Models for Semantic Compositionality Over a Sentiment
Treebank." Proceedings of the Conference on Empirical Methods in Natural Language Processing (EMNLP-13).
Discusses the use of recursive deep models for sentiment analysis with a focus on syntactic structures.
7. Stanford NLP Group - https://nlp.stanford.edu/
The official site of Stanford NLP, providing tools and resources for sentiment analysis and natural language processing.
8. Kaggle: Sentiment Analysis Competitions and Datasets - https://www.kaggle.com/
A platform offering various datasets and competitions related to sentiment analysis and machine learning.
9. "A Survey on Sentiment Analysis" (2019) - ResearchGate
A detailed survey on sentiment analysis, exploring various techniques and applications. Available on ResearchGate.
10. Medium - "Understanding Sentiment Analysis with Machine Learning" - https://medium.com/
A blog article that provides an easy-to-understand introduction to sentiment analysis and its applications using machine learning.
11. ACL (Association for Computational Linguistics) Conferences - https://aclweb.org/
One of the largest conferences in the field of computational linguistics, featuring research on sentiment analysis and NLP.
12. ICML (International Conference on Machine Learning) - https://icml.cc/
An important conference for research in machine learning, including techniques used in sentiment analysis.
THANK YOU

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