Position Profile – Display Manager

Title Senior Strategist

Purpose Placed in the heart of the 1HQ team, the purpose of this role is to provide insights, strategy
and conceptual thinking across both current and prospective clients, and to be the point of
contact for Account Handling and Creative Teams for their growing project portfolio.

Reports to Director of Brand Innovation Strategy

Direct Reports None

Key Area of • To provide a clear, killer insight based upon critical analysis of trends, past research and
Responsibility data found through desk research, safaris and provided by clients, in order to deliver
excellent conceptual and creative output.
• Develop integrated communication and promotional strategies for clients across the
marketing and communication mix.
• Build knowledge of key clients, their market and competitors.
• To identify new, creative and innovative product and communication opportunities.
• Effectively communicate and present recommendations to clients.
• Provide day-to-day client support including working on but not limited to yearly brand
planning, campaign evaluation, new business pitches, award entries and agency
credentials.
• Develop creative platforms and opportunities for brands and their innovation,
communication and promotional strategies, working with a variety of different clients
including brand, packaging, retail, advertising and digital.
• Shape and formulate standout creative ideas and solutions.
• Conduct ethnographies, stakeholder interviews, focus groups and workshops.
• Carry out any other reasonable tasks in connection with the job function, as requested by
your manager.

Technical Career Experience

Competencies • At least 1 year experience of working with FMCG clients
• Personally moderated a minimum of ten ethnographies/ in-depth interviews and a
minimum of five focus groups
• Management of at least 2 external client relationships
• Creation of written concepts on at least three separate brands
• Fresh eyes category analysis and opportunity identification on at least three brands (min
1 from FMCG)
• Facilitation of least one client workshop
• Led at least three client projects from start to finish
Qualifications
• Degree educated
Required Skills
• Ability to understand what a brand stands for and how it influences brand
communications and the brief to the agency.
• Ability to ask probing and asking questions to determine the root causes of problems and
to solve these in an effective and efficient way.
• An ability to work individually as well as within a team in order to deliver excellent
original, conceptual and creative output.
• Experience of leading new business pitches and develop client relationships to generate
repeat business.
 • Ability to analyse and interpret insight to identify the right creative strategy and approach
for our client’s brands.
• The ability to delegate effectively across the team
• Ability to identify appropriate research methodologies and communicate these effectively
to clients and suppliers
• Ability to adapt to rapidly changing client demands and relationships
• Ability to execute a range of innovation and brand strategy approaches
• Ability to define an innovation or brand strategy proposal approach and project
methodology
• Ability to move beyond analysis to synthesis and problem solving

Ceuta Group Effective Communication – Level 4 Client Focussed – Level 3

Core 6 Creates a safe environment for open Anticipates client/customer upcoming needs
Behavioural communication enabling colleagues to and concerns
Competencies communicate more effectively
Looks for ways to add value beyond
Is able to accept feedback and deliver clients/customers immediate requests and acts
proactive management solutions upon them

Recognises when others are having Demonstrates an urgency and understanding of

difficulty understanding information and client/customer needs when providing solutions
adapts their style appropriately to issues

Acknowledges all mind-sets and Ensure clients expectation on timescales,

successfully motivates others to act in delivery and outcomes are realistic and
the best interests of the company accurate

Effectively communicates the business Is able to identify and action issue resolution
objectives with others whilst building a
positive company culture Explores and addresses long-term
client/customer needs
Always scans work for ambiguity or
misinterpretation before sending Is pro-active in their approach to develop
client/customer feedback into positive
outcomes

Analyses their service delivery and seeks out

way in which to actively improve and develop
People Driven – Level 3 Drives Performance & Efficiency –Level 3
Trusts colleagues to deliver work once Identifies when adjustments are needed in own
delegated appropriately to create area of responsibility and sets priorities
positive work outputs accordingly

Acts as a team player, investing time to Takes responsibility for making decisive
generate a common focus and genuine decisions to move things forward and owns the
team spirit outcome

Provides a supportive environment and Demonstrates commitment to delivering results

removes barriers to ineffective working in his/her own work as an example to the team
Takes responsibility for creating a Empowers others to maximise efficiencies
working environment that encourages through result-based constructive feedback
equality, diversity and inclusion
Identifies areas in the business where
Consistently demonstrates the ability to improvements will bring the most significant
give timely and constructive feedback gains

Encourages and seeks out feedback and Can overcome obstacles to reach goals and
makes positive improvements regardless provide alternative solutions that grow the
of how the feedback was given business and accomplish financial objectives

Recognises potential in others and Prioritises effectively to ensure that result-

encourages self development driven business outcomes are achieved
Supports & Embraces Change – Level 3 Grows the Business – Level 3
Inspires others by championing changes Seeks a wide range of sources of objective
to achieve common goals information when making decisions

Drives efficiency and effectiveness by Recognises causes and consequences of actions

identifying and exploring areas for and events that are not readily apparent and
improvement takes appropriate action

Leverages appropriate behaviours within Is alert to emerging issues and trends which
team in support of change efforts to may impact or benefit their own and team’s
drive improved performance work

Communicates change plans to Uses own knowledge and expertise to lead

employees in a clear and timely manner interventions and develop new systems for self
and team
Collaborates and makes compromises for
the greater good without sacrificing Can demonstrate how directly or indirectly their
personal principles or business ethics role, and that of their team, impacts business
results
Uses the business tools available to
measure effectiveness of change Has a good level of understanding of the Ceuta
Group’s business, products and services