Urban Nom-Nom is a mobile food truck business founded by Preesha Patel, aiming to provide innovative and delicious international street food in Vadodara, with plans for expansion across India. The company emphasizes sustainability, community engagement, and diverse dietary options while projecting a gross profit of 9,60,000 INR per year. They seek an investment of 50 Lakhs for 3% equity to facilitate the introduction of multiple trucks in major cities over the next five years.
Urban Nom-Nom is a mobile food truck business founded by Preesha Patel, aiming to provide innovative and delicious international street food in Vadodara, with plans for expansion across India. The company emphasizes sustainability, community engagement, and diverse dietary options while projecting a gross profit of 9,60,000 INR per year. They seek an investment of 50 Lakhs for 3% equity to facilitate the introduction of multiple trucks in major cities over the next five years.
Urban Nom-Nom is a mobile food truck business founded by Preesha Patel, aiming to provide innovative and delicious international street food in Vadodara, with plans for expansion across India. The company emphasizes sustainability, community engagement, and diverse dietary options while projecting a gross profit of 9,60,000 INR per year. They seek an investment of 50 Lakhs for 3% equity to facilitate the introduction of multiple trucks in major cities over the next five years.
Urban Nom-Nom is a mobile food truck business founded by Preesha Patel, aiming to provide innovative and delicious international street food in Vadodara, with plans for expansion across India. The company emphasizes sustainability, community engagement, and diverse dietary options while projecting a gross profit of 9,60,000 INR per year. They seek an investment of 50 Lakhs for 3% equity to facilitate the introduction of multiple trucks in major cities over the next five years.
URBAN NOM-NOM Day-to-Day Roles Work Force:- 1 Chef and 2 assistants (PER TRUCK)
FOUNDER: PREESHA PATEL
CEO: VIDHAN PATNI Head of MARKETING: DHYEY PATEL Head of FINANCE: VIDHAN PATNI Head of IT: SHREYAS BAVISETTI Head of Design: FALAK SANGVI Manager: Poojan Patel Facility and Management Management: Our food company is led by emerging entrepreneur, Preesha Patel, along with Mareting Specialist, Vidhan Patni, known for working in Google as a financial head entered this buisness as Ceo for his passion for food. The Board of Directors, consisting of Poojan Patel, Dhyey Patel, Shreyas Bavisetti and Falak Sanghvi, all who are experienced within the marketing sector. We will be employing a duo for each food truck, along with staff to support marketing strategy schemes and monitor our profit and loss. Our chefs have 5 years of experience atleast. About Our Business Our food truck business, Urban Nom-Nom, aims to revolutionize the culinary experiences of millions around the world. This is a new world of culinary simplicity. We want customers to experience innovative as well as delicious dishes from all over the world. Operating as a mobile eatery, we leverage flexibility and creativity to cater diverse foods on wheels.
Location : We will start our food trucks in Vadodara, and expect
to expand in the next few years to the whole of India. Licenses we’ll need... Fire Safety Certificate Shop And Establishment License NOC From RTO NOC From Municipal Corporation FSSAI Mobile Vendor’s License Kitchen Insurance Why Us? Gourmet Fusion Madness Farm-to-Truck Freshness Eco-Warrior Community Engagement Customizable Delights Solar generated trucks Financial Overview Capital Expanses Details Description Rate, INR Quantity, Nos Total,INR
Purchase/modification of truck 4,50,000 1 4,50,000
Microwave 7,000 2 14,000
Electric stove 2,700 3 8,100
Fridge+Freezer 35,000 1 35,000
Juicer Mixer 5,000 1 5,000
Grill+Oven 15,000 1 15,000
Utensils-1 lot 30,000 1 30,000
Solar Panel-3 kW 30,000 3 90,000
Miscellaneous 30,000 1 30,000
60,000 Total License Cost 60,000 —
Total capital cost per truck 7,37,100
Financial Overview Operation Overview
Operation details Per month
Total sales 8,50,000 INR/month
Raw material cost 3,40,000 INR/month
Salaries 2,00,000 INR/month
Cutleries 80,000 INR/month
Administrative Expenses 50,000 INR/month
Miscellaneous 1,00,000 INR/month
Gross Profit 80,000 INR/month
Gross Profit per year 9,60,000 INR/year
ROI Less than a year
Business Details Type of business: Our buisness is a private limited buisness with the founder having 22%, the ceo having 18% and other members having 15% each.
i. Vision: To become the leading mobile food business in India while being recognized for our delicious, continental street food offerings. We will start with Vadodara and then keep expanding as per the demand in other cities of India
ii. Mission: To provide not only Vadodara, but the whole of India with a convenient and exciting way to experience the rich tapestry of international street food culture, using fresh, high-quality ingredients and fostering a sense of community connection. Business Details OBJECTIVES:
Consistently deliver delicious and authentic street food dishes from various countries. Source high-quality ingredients, with a focus on supporting local Vadodara suppliers whenever possible. Cater to diverse dietary needs by offering vegetarian, vegan, and gluten-free options. Provide excellent customer service and create a welcoming atmosphere for our patrons. Become a recognized and active participant in the Vadodara food scene. Marketing Strategy We as a company will follow the 4 P’s of marketing:
1. Product: Our delicious and nutritious food .
2. Price: Our prices will range from around 150-250 INR as we want to make the food affordable for all customers. 3. Place: Vadodara Promotion: We are based in various social media platforms, primarily our Whats Unique: 1. Organizing Annual food fiesta: We invite small food business who want to expand and showcase thier food products. 2. We will provide a designing service to help new food truck businesses customize their own food truck,
Expansion; The food truck market has lots of potential for improvement, starting with the use of biodegradable cutlery, electric stoves, and by not letting any food go to waste. Every opportunity counts, and we are doing the best we can. Our finance report shows that we would also need extra funds to jump-start the business's growth, allowing us to cover more area. Target Market; Our target market is the general public, mostly people who have a 9-5 job, students who go to coaching, and foodies who would like to try new cuisines.
Competition; Vadodara has a vibrant food scene, including other mobile food vendors and traditional restaurants, especially those with a good public persona. However, we differentiate ourselves by: Unique and Diverse Menu Focus on Freshness Mobile Advantage Community Connection How much have we invested... Our famillies have invested 20 lakhs each, and have not asked for any interest. We are a bootstrapped company and hence have not raised any investments till now. We have not taken any loans. URBAN NOM-NOM
OUR ASK! 50 Lakhs for 3% equity
How will be use these proceddings:
We would be expecting to expand in 12 major cities in the next 5 years. We will introduce 4-5 trucks every year.
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Why invest? Innovative Culinary Experience Local and Sustainable Interactive Customer Engagement Customizable and Inclusive Strong Finance Join us! Join Us!- So, why should you invest in Urban Nom-Nom? Because we’re not just serving food; we’re serving happiness, one delicious bite at a time. We’re a unique, innovative, and eco-friendly food truck that’s ready to take the culinary world by storm. Let’s make the world a tastier place together!
Hop on board, and let's roll this food truck to greatness! Thank you for considering Urban Nom-Nom as your next delicious investment. Let's turn those hunger pangs into food truck gains! Bibliography:
“A Complete Guide on How to Open a Food Truck in India.” The Restaurant Times, 1 July 2016, www.posist.com/restaurant-times/resources/step-step-guide-start-food- truck.html.
Dean, Andrew, et al. Cambridge IGCSE Business Studies. Student’s Book. London, Collins, 2018.
“Starting a Food Truck Business in India: A Complete Guide.” Inresto, 22 Mar. 2022, inresto.com/blog/starting-a-food-truck-business-in-india-a-complete-guide/. Thankyou!
Food Truck Business Guide: Forge a Successful Pathway to Turn Your Culinary Concept into a Thriving Mobile Venture [II EDITION]: Food Truck Business and Restaurants
Food Truck Business Guide: Forge a Successful Pathway to Turn Your Culinary Concept into a Thriving Mobile Venture [II EDITION]: Food Truck Business and Restaurants
