Vision

Asian Paints aims to become one of the top five Decorative coatings companies world-wide by leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to build long term value in the Industrial coatings business through alliances with established global partners.

History Today
Asian Paints becomes the 10th largest decorative paint company in the world Asian Paints is more than twice the size of its nearest competitor It is one of the most admired companies in India Present in 22 countries with 27 manufacturing locations, over 2500 SKU's, Integrated SAP ERP & i2 - SCM solution Rated Best Employer by BT-Hewitt survey, 2000 Bluest of the blue chips by Hindu Business Line; Most admired company to work for by ET-BT survey, 2000 On the recommendations of Booz, Allen and Hamilton, Asian Paints restructured itself into Growth, Decorative and International business units and adopted SCM and ERP technology Asian Paints aims to become the 5th largest decorative paint company in the world

1967
Asian Paints emerges as India's leading paint company ahead of any international competition.

1957 - 66

The family-owned company makes the transition to a professionally managed organisation. British company Balmer Lawrie rejects the products of a giant British paint company in favour of Asian Paints. Asian Paints embarks on an ambitious grassroots marketing campaign, partnering with thousands of dealers in small towns all over India.

1954
Asian Paints mascot, Gattu, the mischievous kid, is born.

1945
Asian Paints touches a turnover of Rs. 3,50,000, with an innovative marketing strategy "to reach consumers in the remotest corners of the country with small packs."

1st February, 1942

Armed with little knowledge and great determination, Champaklal H. Choksey, Chimanlal N. Choksi, Suryakant C. Dani and Arvind R. Vakil get together to manufacture paint in a garage on Foras Road, Bombay. They name their company 'The Asian Oil & Paint Company', a name that they picked randomly from a telephone directory.

Manufacturing Facilities
Asian Paints along with its subsidiaries has operations in 17 countries across the world and 23 paint manufacturing facilities, servicing consumers in 65 countries through Berger International, SCIB Paints-Egypt, Asian Paints, Apco Coatings and Taubmans. Asian Paints operates in 5 regions across the world viz. South Asia, South East Asia, South Pacific, Middle East and Caribbean region through the five corporate brands viz. Asian Paints, Berger International, SCIB Paints, Apco Coatings and Taubmans. In 7 markets, it operates through its subsidiary, Berger International Limited; in Egypt through SCIB Paints; in 5 markets in the South Pacific it operates through Apco Coatings and in Fiji and Samoa it also operates through Taubmans. Country No. South Asia 1 India 9 Bhandup, Ankleshwar, Patancheru, Kasna, Sriperumbudur, Rohtak, Sarigam, Baddi, Taloja Asian Paints Asian Paints Asian Paints Countries Manufacturing Plants Company Location

2 3 4

SriLanka Nepal Bangladesh

1 1 1

South East Asia 5 South Pacific 6 7 8 9 10 Middle East 11 12 Oman Bahrain 1 1 Berger International Berger International Tonga Fiji Samoa Islands Vanuatu Solomon Islands 1 1 1 Asian Paints Asian Paints & Taubmans Taubmans Asian Paints Asian Paints Singapore 1 Berger International

13 14 Caribbean 15 16 17 Total

Dubai Egypt

1 1

Berger International SCIB Paints

Jamaica Barbados Trinidad & Tobago

1 1 1 23

Berger International Berger International Berger International

Supply Chain
Asian Paints has harnessed the powers of state-of-the-art supply chain system using cutting edge technology to integrate all its plants, regional distribution centres, outside processing centres and branches in India. All the company's paints plants in India, two chemical plants, 18 processing centres, 350 raw material and intermediate goods suppliers, 140 packing material vendors, 6 regional distribution centres, 72 depots are integrated. The supply chain runs through a wide spectrum of functions right from materials planning to procurement to primary distribution. It has played a pivotal role in improving operational efficiencies and creating agile procurement, production and delivery systems. It has also enhanced the flexibility of operations, lowered output time and reduced delivery costs, while improving customer-servicing levels and profitability. The Supply Chain Management is backed by IT efforts that help the company in demand forecasting, deriving optimal plant, depot and SKU combinations, streamlining vendor relationships, reducing procurement costs and scheduling production processes for individual factories.

Human Resources
Asian Paints believes that people are its strongest assets, for a company can go only as high as its people aim. It is people who innovate and invent, and who engineer the efficiencies that make a business succeed. It is they who drive growth and lead to greater heights. At Asian Paints, our human resources systems are designed to create a focused, performance oriented and agile company. A talent pool of over 4700 employees employed across 23 countries bring in a unique blend of mindsets and skills. An open and interactive work culture brings out the best in our people. A sense of ownership and freedom to experiment at their workplace brings out creativity and innovation in every individual. Excellent training is provided to develop leaders and re-strengthen competencies from within the organisation. Besides encouraging achievers from within the organisation, we absorb the best talent from some of the best management and technology institutes in the country. We hire people who are best suited to the job and whose personal goals are in alignment with our corporate purpose. Thus, the task is cut out for every individual within the framework of resultorientation, market insight, customer perspective, trust, respect and problem solving. The commitment of our people and their sense of discipline and ownership continues to drive growth for our company.

Retail Initiatives
Customers - the very core of all our business activities. From the beginning, Asian Paints has fostered a customer-centric approach to business. A simple but unbeatable concept of "going where the customer is" drives all our retail strategies. In the early 90s, for the first time in the paint industry Asian Paints offered the consumer over 150 shades. The concept was extended to the dealer shops through Colour World in the mid-90s, where Asian Paints began offering over 1000 shades. The introduction of Colour World provided a new direction for the paint industry into the age of retailing by providing the consumer - a service interface. With only a limited set of bases and colourants, manufactured and transported throughout the supply chain, Asian Paints provided a choice of innumerable shades to the customer through a technology of tinting at the last retail store. With the introduction of Colour World, almost all wall-finishes from Asian Paints offer a wide range and choice in colours be it for interior or exterior application. It has been our endeavour to reach out to our customers not only with our products but also with value-added services and initiatives. The Asian Paints Helpline introduced few years ago is a toll free service where consumers call and ask queries related to painting. The company has now extended this service to ASIAN PAINTS HOME SOLUTIONS, which offers painting services in addition to the paint. This service is available in 10 cities viz - Hyderabad, Bangalore, Kolkata, Delhi, Chennai, Ahmedabad, Mumbai, Pune, Coimbatore & Cochin. The company entered into a new foray of prediction of colour trends in India. Intensive research is carried out with interior designers, architects and the fashion community to arrive at trend movements in colour each year. The study being done for the second year is termed ColourNEXT 2006, which is a collection of 15 shades predicted to be the trendiest and most happening colours in decor space in 2006.

This study has helped consumers get an insight into the latest trends in colour. This exercise has also gone a long way in helping various industries decide their colour combinations for a range of products ranging from furnishings, floorings to home accessories.

Information Technology
Information technology (IT) plays a key role in enabling the company to grow and generate profits. Asian Paints is the only company in India to have integrated Supply Chain Management (SCM) Solution from i2 Technologies, and Enterprise Resource Planning (ERP) solution from SAP. With these IT tools firmly in place and with the backing of an extensive communication platform, we are an internally enabled enterprise. The road ahead is to integrate all our stakeholders including suppliers, employees and customers and create an extended enterprise. Asian Paints has launched a supplier portal that includes an automated digital document exchange facility that will improve the efficiency and effectiveness of interaction with suppliers. An employee portal has also been set up. Customer Relations Management (CRM) tools are being used in Asian Paints Helpline and Home Solutions initiatives. The successful deployment of ERP, CRM, Business Intelligence and Portal software from leading solution providers and integrated SCM systems has helped improve efficiency in the business as well as increase the transparency and accuracy of information across the company. In order to affect 24x7 availability of our IT infrastructure, we are setting up a disaster recovery site in South India. To match the pace of growth of our international business, we are focusing on improving transaction systems and messaging platforms. Implementing of a portal platform for improved collaboration and sharing of information across all geographies is already underway.

Research and Development

At Asian Paints, Research & Development has played a significant role in the growth of the organization. The company has continuously invested in R&D. The entire decorative coatings portfolio for the Indian market and for overseas ventures has been developed in-house. Our technologists not only develop new products and improve upon existing formulations; but also act as a pillar of support to other functions, viz Supports Manufacturing in process cycle time reduction & improves productivity by alternate / break through processes Provides solutions to environmental issues by minimizing waste at the time of generation and also in recycling Aids Marketing in providing technical tools/USPs to demonstrate and push new products Support Materials by providing new Raw Materials as alternate to current one to give them negotiating power and also alternate vendors for supply chain flexibility

FUNCTIONS OF ASIAN PAINTS

1. Asian Paints Retail 2. Asian Paints Project Sales (APPS) 3. Asian Paints Home Solutions (APHS)

1. Asian Paints Retail

Asian Paints Retail is a division created to cater the set of dealers from where we supply to our retail customers and end user in most of the cases. A set of dealers identified as Colourworld dealers who has tinting machine and can provide number of shades on demand of the customers. Services like Foresite, samplers, etc are routed by the selected set of dealers from the network. Customer can see the shade guides and shade cards at the dealers shop and can select the shades and product as per the requirement.

2. Asian Paints Project Sales

Asian Paints Projects Sales is a division specifically created to cater to the needs of large users (e.g. painting of buildings/complexes/institutes etc). Present in 61 locations across the country (including all the metros), it is a growing division of Asian Paints. Due to strong synergies with our traditional retail channel, Asian Paints Project Sales has the ability to service painting requirements across all the cities in India.

Services offered by APPS:

The painting process involves 2 broad steps Step 1: The decision making step - It involves selection of paint product, finish, shade, etc Step 2: The painting step - which involves all activities ranging from hiring painting contractors to post-painting care Asian Paints Projects Sales provides assistance on both the above steps as delineated below. Decision making step. We provide : Assistance in selection of products and finishes within our range of products Product Information Sheets (PIS) that contain data on our products Assistance in shade selection. Also, Asian Paints Foresite service enables you to visualise various shade combinations through a computer generated image (at company discretion). Please go through the section, Foresite for more details. Site sampling to provide a tangible perception of the finish and shade whenever required. Testimonials in the form of letters/photographs

Painting Process step. We provide : Guidance on the paint application procedure based on our Product Information Sheets. Guidance on approximate estimation of paint consumption based on information furnished to us. Guidance on substrate preparation depending on substrate condition. Pre-painting surface inspection by technical personnel (If required) Introduction of contractors for application (if opted for) in certain locations. Site visits by our personnel (frequency of visits to be agreed upon) Useful tips on post-application maintenance.

2. APHS - Service and Process Asian Paints Home Solutions is a professional painting service offered by Asian Paints Limited. The service was initiated as a pilot in Hyderabad during the year 2000 and currently is available in 13 cities all over India - Ahmedabad, Bangalore, Baroda, Chandigarh, Chennai, Coimbatore, Cochin, Delhi, Hyderabad, Jaipur, Kolkata, Mumbai, NCR (including Gurgaon, Faridabad and Noida) and Pune. Till date more than 55,000 customers have availed the service and experienced a delightful painting service. The objective of APHS is to provide a professional, hassle free painting service for consumer homes. The service also offers a range of exciting themes and special effects to give a signature look to the jobs undertaken. Customer feedback over the years has consistently shown that 4 out of every 5 customers who have experienced the service are satisfied with the service and as an endorsement of the same, 1 out of every 3 customers today are acquired through referrals from existing customers. How will APHS undertake & execute painting job at your home As an interested prospect, you may contact APHS Customer Care through the following routes - call to our national toll free no. 1800-209-5678, SMS Paint to 56161, e-mail us at customercare@asianpaints.com, web forms. Concerned Customer Care Executive will understand your requirement, interest in the service and schedule appointment for a site visit A Sales Associate will visit your home on the appointed date & time, o He will understand your painting requirements o He will share the various products and painting systems available and suggest recommended options given your need o He will conduct a thorough site evaluation to understand present condition of the paintable area o With your consent, he will get measurements done for the chosen paintable area through a panel applicator assigned for the job o He will finalize Painting Estimate as per the measurements, painting systems chosen and the standard rate card

Sales Associate will introduce you to the Relationship Associate who is supposed to be responsible for the execution of the job, and handover all points discussed with you so far, before start of the actual painting job The panel applicator assigned will initiate the job, with regular supervision by the Relationship Associate o The Relationship Associate will set a work schedule in consultation with the applicator for the job and share with you, this will provide the timeline for the completion of the painting job, in a phase wise manner o The RA will supervise and ensure the quality of painting is as per recommended guidelines and the painters are taking due care of things apart from painting - eg. Covering and masking of non-paintable surfaces, ensuring a clean job, taking care of furniture and fixtures etc. o The RA may also advice you on suggested shade choices, usage of special themes o Post completion of painting the RA will ensure professional handover of the site to you post required cleaning Post completion - the invoice & warranty card with a validity of 1 year on paint & application will be couriered to you An independent agency will contact you for confirming satisfaction rating on different parameters During or after the painting process if there is any problem faced, you may get in touch with our customer care at 1800-209-5678 or mail us at customercare@asianpaints.com