A W S FO R DATA

The ultimate guide

to developing
an end-to-end
data strategy
3 key attributes to help your organization unlock
more value from data
Table of contents
Data is the spark that leads to meaningful innovation........................................ 3

Key challenges and considerations ................................................................. 4

3 key attributes that can help your organization unlock more value from data........ 5

Comprehensive. . .......................................................................................... 6

Integrated. . . . . . ........................................................................................... 12

Governed. . . . . . ............................................................................................ 16

Making security more strategic. . .................................................................... 21

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I N T R O D U C T IO N

Data is the spark that leads Is there a proven data strategy?

The answer is “Yes.”
to meaningful innovation The good news is that you don’t have to reinvent the wheel. Organizations are
already capturing the benefits of an end-to-end data strategy built on Amazon
Now more than ever, data is at the center of every application, process, and Web Services (AWS). For example, AstraZeneca is integrating and scaling its
business decision. It’s the genesis for modern invention, and in today’s fast- data and artificial intelligence (AI) capabilities across the business to innovate
changing and complicated landscape, how you put your organization’s data to faster to improve patient outcomes. With AWS Data services, they can now
work can be the golden ticket to accelerating innovation and accomplishing run more than 51 billion statistical tests in under 30 hours, facilitating delivery
your organizational goals. The stakes are high. According to Forrester Research, of genomic insights to drug discovery projects. BMW Group and many more
organizations that have a system to promote data-driven insights are 140 manufacturers use data to optimize their supply chains and improve production
percent more likely to create sustainable competitive advantage and 78 percent capacity. And organizations like LG AI Research are leveraging their data to
more likely to fuel a revenue growth environment.1 develop generative AI applications to transform business processes, broadening
access to AI in various industries such as fashion, manufacturing, research,
With a pressing need to empower the entire organization to use data to education, and finance.
make better, faster decisions that fuel new ideas and drive business agility,
leaders are embracing a fundamental truth: The journey to innovation begins While the achievements are limitless, the central challenge is this: Many
with data, and successfully becoming a data-driven organization begins by organizations are sitting on a treasure trove of data but don’t know how to
implementing an end-to-end data strategy. gain value from it. In this eBook, you will learn the fundamentals of building
an end-to-end data strategy to keep up with your data needs now and in the
future—enabling a sustainable advantage that comes from unlocking the
value of your data.

1
“Creating a data-driven culture,” CIO.com, March 2022

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B EC O M I N G DATA-D R I V E N

Key challenges and considerations

More data than ever is being generated and stored Analytics and machine learning adoption is still impeded
On-premises tools and legacy data stores can’t meet today’s demands, by a lack of skills and inertia
organizations need new data stores that can scale and grow as business needs Many businesses are struggling to make progress with scaling analytics and ML
change—whether from the gigabytes and terabytes handled today or the tools. Gartner finds that organizations investing in AI moved just 54 percent
petabytes and exabytes that will be managed in the future. of their AI proof-of-concept pilots into production.3 A continued lack of data
and ML skills and quantity or quality of data to train on are some of the issues
Data siloed across multiple sources creates productivity slowing progress in this important area. Still, the need to help business users
and cost inefficiencies leverage data-driven decision making (DDDM) is growing.

Modern organizations need to easily access and analyze diverse types of data,
including log files, clickstreams, voice, and video. However, these wide-ranging
Trying to maintain data governance is a full-time job
data types are typically stored in silos across multiple data stores. To extract Traditional data architectures require risky, complicated management
intelligence, organizations must break down these silos to unify all types of procedures because data is accessed from so many places. Granting, tracking,
data. This important optimization of costs and operations is transforming auditing, and removing employee access—while simultaneously remaining
the infrastructure from a source of complexity and expense to an engine of in compliance with a growing number of regulations—is a full-time job.
value creation. Automating these mandatory data governance tasks frees modern teams to
shift their focus back to innovation.
The current state of decision making is unsustainable
Gartner reports that 65 percent of decisions made today are more complex
Data is increasingly difficult to secure
(involving more stakeholders or choices) than they were five years ago.2 To There was a time when IT teams chose between making their architectures fast
make better and faster decisions, organizations need the ability to perform or making them secure. Now, they need to deliver both. Meanwhile, security
analytics and machine learning (ML) operations in an agile, cost-effective attacks increased by 31 percent from 2020 to 2021, according to Accenture’s
way­—using optimal tools and performance to scale for each use case. State of Cybersecurity Resilience 2021 report, while average attacks per
Organizations can no longer waste precious time constantly redeploying and organization increased from 206 to 270 year over year.4 How can organizations
reconfiguring infrastructure to scale performance and capacity. maximize privacy and security?

2
“How to Make Better Business Decisions,” Gartner, October 2021
”Half of AI Models Never Make It To Production: Gartner,” EnterpriseAI, August 2022
4
3

4
“State of Cybersecurity Resilience 2021: How aligning security and the business creates cyber resilience,” Accenture, 2021
B EC O M I N G DATA-D R I V E N

3 key attributes that can help Comprehensive

your organization unlock more

value from data Integrated

According to a PwC survey of more than a thousand senior executives, highly data-driven
organizations are three times more likely to report significant improvements in decision
making compared to those that rely less on data.5 Governed
AWS can help your organization implement an end-to-end strategy that makes data
management easier at every step of the journey—from ingesting, storing, and querying data
to analyzing, visualizing, and running ML models. Regardless of your business challenges, your
data strategy should be:

1. Comprehensive: Equipped with the right tools, with the optimal price performance for any
user, type of data, and use case
2. Integrated: The ability to integrate data that is stored and analyzed in different tools and
systems to gain a better understanding of your business and predict what will happen
3. Governed: Governance of all your data to securely give data access when and where your
users need it to speed innovation

A data-driven mindset may also require a broader cultural change in which both goals and
decisions are supported by the data strategy.

Follow the link below to explore why data plays a vital role in enabling this cultural change.
And learn why a growing number of companies are leveraging data-driven capabilities to
automate a set of business-critical use cases.

Read 5 Key Elements of a Data-Driven Culture eBook ›

Farrell, M., “Data and Intuition: Good Decisions Need Both,” Harvard Business Publishing, January 2023
5
5
1
Comprehensive
Equipped with the right tools, with optimal price performance for any
user, use case, and data type

Businesses need to build future-proof data strategies that can meet their
needs now and in the future. It takes more than just a single data lake, data
warehouse, or business intelligence (BI) tools to harness data effectively. It
requires an end-to-end data strategy with a comprehensive set of tools that
accounts for the scale and variety of data and the many purposes for which
you want to use it. In fact, 94 percent of the top 1,000 AWS customers use
more than 10 AWS Database and Analytics services.

Building with a cloud provider that innovates to continuously bring you all
the data tools you will need and more with the right price performance for
your use case ensures that you have a data strategy that grows with you.
AWS has the broadest and deepest set of data capabilities to support any
data workload or use case. From data storage to analytics, machine learning
(ML), and generative AI, to end-user tools and solutions, AWS provides the
right capability to address your use case, so you don’t have to compromise
on performance, cost, or results. AWS is continually accelerating its pace of
innovation, so you will never outgrow AWS for your data needs.

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C O M P R E H E N SI V E

Scaling data-driven applications

Build future-proof applications on a modern data infrastructure for the best price and performance
for your use case at scale. AWS databases include Amazon Aurora, which provides the performance
and availability of commercial-grade databases at one-tenth the cost. More than a hundred
thousand AWS customers use Amazon Aurora for their relational databases. AWS offers eight Data strategy tip:
purpose-built database engines for use cases such as graphs, streaming, and documents, each
Achieve a cost-effective data strategy
uniquely designed to provide optimal performance for your applications, transforming the
without sacrificing performance. Enable
economics of database ownership.
your organization to maximize its current
capabilities by optimizing costs.
Powering data and data warehouses
Organizations use data lakes and data warehouses to unify datasets and apply analytics and ML to Samsung
aid in decision making and create new data-driven customer experiences. Samsung saved 44 percent on monthly
operational costs and an additional 22 percent
AWS has been helping hundreds of thousands of customers build a strong foundation for data
on maintenance fees when migrating to
lakes with services such as Amazon Simple Storage Service (Amazon S3), AWS Glue, and AWS Lake
Amazon Aurora PostgreSQL.
Formation for years. Customers also rely on Amazon Redshift, a fast petabyte-scale data warehouse
delivering up to five times better price performance than other cloud data warehouses. Amazon
Redshift helps you securely ingest, combine, and run historical, real-time, and predictive analytics Carrier
on all of your data in just a few clicks, with super-fast query results. Carrier connected its cold chain logistics
network to help its customers optimize cold
Providing analytics for all use cases chain operations, decrease their energy use,
and enhance their outcomes with a reduction
True agility helps organizations adapt quickly to changing business needs. To power these rapid
in costs, delays, cargo loss, and spoilage in
actions, AWS analytics services enable your organization’s teams to ingest, combine, and run
transit.
historical, real-time, and predictive analytics on all of your data. This includes services for SQL
querying, log analytics, streaming, and Apache Spark. For big-data querying, Amazon EMR supports
United
more big-data frameworks than any other provider and gets you up to two times faster time-
to-insights. AWS customers achieve more than three times the performance with Apache Spark United Airlines created an intelligent airport
when they run supported and AWS-optimized runtimes for Amazon EMR, AWS Glue, and Amazon with more than 20,000 sensors producing data
SageMaker. to drive real-time insights, optimizing ground
equipment capabilities, resulting in $120
million in savings for equipment that was
no longer required.
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C O M P R E H E N SI V E

To make decisions in real-time, you will need streaming data services such as Amazon Kinesis
Data Streams (Amazon KDS), which allow you to build applications for high-frequency event

94%
data, such as clickstream data, and gain access to insights in seconds. Amazon Kinesis Data
Firehose simply and reliably loads data streams into data lakes, warehouses, and analytics
services—no extract, transform, and load (ETL) or cumbersome data preparation required.

Innovate faster with services that make Machine Learning

and AI more accessible
Organizations have been using ML to add intelligence to existing processes, automate
time-intensive manual tasks, and accelerate innovation using data. Now with generative AI,
organizations have the opportunity to reinvent customer experiences and applications. With
AWS, you have access to the most comprehensive set of AI and ML services. Amazon Bedrock
is the easiest way to build and scale generative AI applications with foundation models (FMs)
With the industry’s broadest and deepest set
to create new content and ideas, including conversations, stories, and images. With Bedrock,
of data services, 94 percent of the top 1,000
you can use your own data to easily and securely customize FMs from AI21 Labs, Anthropic,
AWS customers each use 10+ AWS Database
and Stability AI, as well as Amazon Titan models via an API.
and Analytics services.
AWS also offers a wide range of services that allow you to add AI capabilities like image
recognition, forecasting, and intelligent search to applications with a simple API call. To build
your own ML models, Amazon SageMaker provides all the tools necessary to easily build,
train, and deploy ML models at scale. In addition, Amazon SageMaker JumpStart offers FMs
not available in Amazon Bedrock, such as Cohere and LightOn, as well as open-source models,
such as FLAN-T5, GPT-J, and Bloom.

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C O M P R E H E N SI V E Scale data-driven decision making
throughout your organization
• Amazon QuickSight: Meet varying analytic
Enabling data insights throughout the organization
needs from the same source of truth
It’s no longer just data-savvy individuals who can rapidly extract valuable, relevant insights through modern interactive dashboards,
from data to help inform decision making. ML-powered BI solutions such as Amazon paginated reports, embedded analytics, and
QuickSight, enable easy connectivity to data sources. Business analysts can utilize this data to natural language queries
showcase fresh trends and predictive insights on interactive BI visualizations and dashboards. • Amazon SageMaker Canvas: AWS no-code
interface that enables business analysts to
Amazon QuickSight Q uses ML, allowing users to query their data in plain language
generate accurate ML predictions without
without writing a single line of code. Business users can even ask “why” questions to better
prior experience
understand factors that are impacting data trends. They can also forecast metrics by stating
something such as, “Forecast sales for the next 12 months” to receive an immediate response • Amazon DataZone: Simplifies governed
based on the insights of past data and seasonality. A visual point-and-click interface enables access to data for business users
business analysts to generate accurate ML predictions without prior experience. In just a few • AWS Training and Certification: More than
clicks, analysts can import data from various sources, automatically prepare data, and build 150 professional development courses
and analyze ML models. related to data, analytics, and ML
• Amazon Bedrock: The easiest way to build
Boosting data proficiency and scale generative AI applications with
Having employees who can use data effectively will help your organization achieve its data foundation models
objectives. Invest in educating and upskilling your workforce in data, analytics, and ML with
AWS Training.

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C U ST O M E R ST O RY

ADP makes 312 trillion

decisions a month with
analytics processes
ADP helps more than 900,000 businesses manage the 70 million
people through its people and payroll process. That management
generates a massive amount of data. In fact, ADP processes more
than 2.5 petabytes of data with more than 25 billion individual
data points represented. ADP uses Amazon Redshift and Amazon
Neptune to perform aspects of its overall data processing. These
AWS Data services help companies measure, compare, predict, and
apply insights about their workforces. Using AWS services, ADP also
enables organizations to create Pay Equity Dashboards, helping more
than two-thirds of companies show improvement in pay equity.

“Now is the time to use data to help people to

understand what actions we can take to create a
more diverse, more equitable, and a more inclusive
work environment and to build the future we all
want to create.”

Jack Berkowitz, CDO, ADP

Read more about ADP’s experience ›

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C U ST O M E R ST O RY

BMW Group
democratizes data
usage at scale
BMW Group moved to an AWS-based centralized data lake for its
agility, flexibility, and its ability to process terabytes of telemetry
data from millions of vehicles daily. Anonymized data from vehicle
sensors and other sources across the enterprise is now easily
accessible for internal teams who create customer-facing and
internal applications. Building up a human-readable data catalog
and clearly displaying data resources proved essential, boosting the
productivity of data analysts, data scientists, and engineers.

“We are just starting our journey with AWS, and

we look forward to helping our business fulfill its
strategy of driving innovation into the future.”

Kai Demtröder, VP of Data Transformation, Artificial Intelligence, Data, &

DevOps Platforms, BMW Group

Learn how leading organizations are capturing the

benefits of an end-to-end strategy built on AWS ›

11
2
Integrated
Break down silos so data can be put to work effectively

Opportunities to transform your business with data exist all along the
value chain. But making such a transformation requires you to see the full
picture of your customer and business. With data spread across multiple
departments, services, on-premises databases, and third-party applications,
you need to be able to easily integrate data across silos to get the best
insights. Companies have various approaches to how they are unifying
data—data mesh, lake house, data fabric, and so on—but typically, it
involves a data lake as a foundational element. Data lakes allow you to
collect, store, organize, and process valuable data from your data silos and
make it available to analytics, visualization, and ML tools in a governed way.

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I N T EG R AT E D Connect with hundreds of data
Zero-ETL sources
• Amazon AppFlow: Integrate data lakes and
Many organizations have multiple data lakes in addition to data warehouses, analytics
data warehouses with 50+ sources of data
tools, ML tools, and software-as-a-service (SaaS) applications. Integrating data across silos
requires complex ETL pipelines, which can take hours, if not days. That’s just not fast enough • AWS Data Exchange: Access 350+
for modern decision making. Organizations should adopt technologies that automate or third-party providers and 3,500+ public
eliminate ETL where possible. data products
• Amazon SageMaker Data Wrangler: Build
AWS is investing in a Zero-ETL future, allowing organizations to automatically integrate
ML models with 40+ data sources with a
all of their data. This includes bringing ML to the data source with SageMaker integration
single click
into Amazon Redshift, Amazon Aurora, Amazon Athena, and Amazon Neptune, integrating
Amazon Aurora and Amazon Redshift for real-time analytics; and providing a direct
integration between Amazon S3 and Amazon Redshift for real-time data streams. In addition,
you can run queries across data stored in operational databases, data warehouses, and data
lakes to provide insights across multiple data sources with no data movement using Amazon
Athena and Amazon Redshift.

Analyzing all of your data and third-party data

Data strategy tip:
To break down data silos, you can’t have connections to only some of your data sources­—you
need to be able to seamlessly connect to all of them, whether they live in AWS or in external Pursue Zero-ETL
third-party applications, on premises, or even in another cloud environment. No matter where Avoid building and maintaining complex data
they live, with AWS, you can automatically integrate hundreds of data sources across AWS and pipelines to perform ETL operations. Instead,
third parties. Amazon Aurora now supports zero-ETL
integration with Amazon Redshift to enable
Increasingly, organizations are also harnessing third-party data to deepen insights by joining
near real-time analytics and ML. Transactional
this third-party data with their own data. AWS Data Exchange enables AWS customers to
data written into Amazon Aurora is available in
access third-party data through files, tables, and APIs from more than 300 data providers
Amazon Redshift almost immediately. Analyze
and more than 3,500 data products, all from one place. Third-party data from partners and
data from multiple Aurora database clusters
customers are also being used, which increases the need for comprehensive governance
in the same new or existing Amazon Redshift
policies to protect the data. Data clean rooms—protected environments where multiple
instance and derive holistic insights across
parties can analyze combined data without ever exposing the raw datasets—have emerged as
many applications.
a solution. AWS Clean Rooms helps companies and their business partners securely analyze
and collaborate on their datasets—without sharing or revealing the underlying data.

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C U ST O M E R ST O RY

How data delivery

enables Goldman Sachs
to work smarter
Goldman Sachs has seen demand for financial market data increase
exponentially, typically doubling year over year. AWS Data Exchange
is a managed service that allows data processes to be centralized,
streamlined, and automated wherever possible. Migrating existing
market data feeds to AWS Data Exchange can improve the overall
efficiency of consuming third-party data, enabling more time to be
spent on the value-add analytics of the data and less on wrangling
the data to get it ready for use. The frictionless data delivery through
AWS Data Exchange is critical to future-proofing the organization.

“AWS Data Exchange is a key component of

Goldman Sachs’s financial cloud strategy because
it reduces friction for sourcing financial data from
new and existing third-party providers, and allows
us to focus on delivering our core services and
differentiated data analytics to better serve
our clients.”

Marco Argenti, Co-CIO, Goldman Sachs

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C U ST O M E R ST O RY

ENGIE accelerates its

zero-carbon transition
A global utility company in the process of a zero-carbon transition,
ENGIE built its Common Data Hub data lake on AWS. ENGIE
was supported by AWS Professional Services in the design and
implementation of the solution and the formation of an internal
service team to oversee the platform. With more than a thousand
projects worldwide currently on the Common Data Hub, this
cohesive solution eliminates silos, empowering every department
with equal access to a common data framework.

“We were convinced that AWS was a good solution

for many reasons, including the cost model—and
especially in terms of data storage.”

Gregory Wolowiec, Technology Team Leader, ENGIE Data Programs

Explore how AWS customers integrated their

data, breaking down data silos, and creating
transformative solutions for their organizations ›

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3
Governed
Free your teams to move faster with governed data access across the
data lifecycle

Beyond being comprehensive and integrated, it’s equally important to

ensure that your users can access data where and when it is needed with the
right level of control. With the right data governance strategy in place, you
can move faster to empower users with the data access they need—when
they need it.

As more data migrates to the cloud, driven by the cloud’s near-infinite scale
and horsepower, it’s imperative that enterprise data governance models
evolve in lockstep. IT and business leaders need up-to-date policies to
protect data as it moves back and forth among different repositories and to
accommodate changing privacy and data security regulations about where
data can be stored.5

“The key to good governance is figuring out how to define

access, then getting out of the way. By that I mean creating
exception processes, rather than taking an approach that
anytime you need data, you have to ask someone in a
central organization for it.”6

Rahul Pathak, VP for Analytics, AWS

6
Wexler, J., “A unified approach to data governance,” CIO, August 2021
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GOVERNED Govern holistically with AWS
Simplifying data access permissions • AWS Lake Formation: Makes it easy to
Implementing a successful governance strategy continues to present a unique set of govern and audit the actions taken with data
challenges. It’s time-consuming and challenging for organizations to provide internal or in your data lake on Amazon S3
external consumers with their data with the right level of access to specific datasets. They • Amazon DataZone: A data management
often engage in heavy lifting, such as manual scripts or investigating individual data clusters, service to catalog, discover, share, and
to figure out which consumers have access to what data. govern data

Manual work can also lead to costly data quality issues across different teams and
departments. Without centralized governance tools, data gets locked down in siloes, which
means you won’t be able to access and analyze all the data you may need to solve problems
or identify large areas of opportunity.

Developing a data governance strategy

A new AWS/MIT survey of more than 350 data professionals shows that data governance
is the top priority of chief data officers (CDOs), with more than 50 percent of CDOs noting
“establishing clear and effective data governance” as their leading responsibility. Governance
Data strategy tip:
is also an area CDOs spend much of their time on, as more than 66 percent of survey
respondents said data governance initiatives are a top focus.7 A Splunk report on the economic benefits
of mature data practices reinforces the
Without a governance approach that supports innovation, organizations will find it hard to importance of access. By focusing on
be data-driven and, ultimately, to remain competitive. After all, the more time workers spend things such as data classification and
grappling with data, the less time they spend innovating with it. data sharing across business areas, “data
innovation leaders” enjoy greater brand
AWS is investing across the data journey to enable end-to-end data governance with less
loyalty and higher customer satisfaction and
effort. AWS Lake Formation makes it easy to govern and audit the actions taken with data
operationalize more of their data. Data leaders
in your data lake on Amazon S3, and AWS Lake Formation can also be used to govern data
are “4.6 times as likely to drive more than 20
sharing in Amazon Redshift. Amazon DataZone is a new data management service to catalog,
percent of their revenue from new, innovative
discover, share, and govern data so that everyone in the organization can act on data. And for
products and services” as data beginners.8
your ML models, Amazon SageMaker has features to help you govern and audit the end-to-
end ML development cycle.

“The Best Offense Is a Great Defense,” TechCrunch Brand Studio, sponsored by AWS, 2022
17
7

8
“The Economic Impact of Data Innovation 2023,” Splunk, 2022
GOVERNED

Using Machine Learning and AI responsibly

AI and ML are some of the most transformative technologies we will encounter in our
generation—to tackle business and societal problems, improve customer experiences, and spur
innovation. With the widespread use and growing scale of AI, it is critical that the technology
is built in a responsible way. While most companies have begun their journey to responsible AI,
Amazon Titan
the majority (95 percent) are struggling to operationalize across key elements of responsible AI,
including fairness, explainability, robustness, security and privacy, transparency, and governance. Innovate responsibly with high-performing
Taking the steps to transform responsible AI from theory to practice is critical, and that starts with foundation models. Titan foundation models
educating the next generation of ML leaders and advancing the science behind responsible AI, are built to detect and remove harmful content
working hand-in-hand with academic, industry, and government partners. in the data, reject inappropriate content in
the user input, and filter model outputs that
Generative AI also raises new challenges in defining, measuring, and mitigating concerns about contain inappropriate content (such as hate
fairness, toxicity, and intellectual property (IP), among others. At AWS, we are committed to speech, profanity, and violence).
building foundation models with responsible AI in mind at every stage of the comprehensive
development process—from how we acquire training data to protecting against bias in user
prompts and outputs. We are working to develop new approaches and solutions to identify and
mitigate bias, address privacy questions, and continue to iterate to provide the right safeguards
and build trust among our customers and end users.

AWS offers a comprehensive set of resources to help you govern and ensure AI and ML models
are built in a responsible way, with data practices that mitigate bias and protect data privacy.
This includes purpose-built capabilities like Amazon SageMaker Clarify, transparency tools like
AWS AI Service Cards, and Amazon SageMaker Model Cards, and a course from Machine Learning
University (MLU) on fairness and bias. Data scientists can use governance controls in SageMaker
to gain end-to-end visibility into ML models, including training, version history, and model
performance—all in one place. Amazon Titan foundation models, which you can use to build
generative AI applications, are built to detect and remove harmful content in the data, reject
inappropriate content in the user input, and filter the models’ outputs that contain inappropriate
content such as hate speech, profanity, and violence.

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C U ST O M E R ST O RY

By simplifying governance,
OneFootball saw a 40%
increase in the utilization
of its analytics platform
OneFootball has grown rapidly to become one of the world’s most
popular digital media platforms for soccer (“fútbol”) enthusiasts. To
better use data for the benefit of the company and 70 million fans
of “the beautiful game,” OneFootball built a nimbler solution on AWS
in just a few days. Since integrating data from its inefficient backend
databases into its cloud-based data lake, OneFootball has radically
simplified data ingestion and eliminated legacy ETL workloads
altogether. Beautiful game, indeed.

With AWS Lake Formation, OneFootball could simplify security

management and governance at scale, so they could make data more
accessible across the company. This ultimately helped the team see a
substantial growth in weekly active analytics users and other internal
key performance indicators, increasing usage of the analytics platform
by 40 percent.

“Now we can spend more time understanding business

problems rather than maintaining different types of
database extractions. Seeing more and more people
across the organization make use of analytics on a daily
basis is a great achievement. Having all relevant data
sources reliably integrated was a prerequisite.”

Stephan Durry, Head of Data & Insights, OneFootball

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C U ST O M E R ST O RY

Pinterest puts
customers first
with governance
A scalable, automated fine-grained access control (FGAC) system
built using Amazon S3 ensured Pinterest’s growing data wouldn’t
outgrow the company’s existing controls. FGAC controls the access to
data and is based on multiple criteria offering options such as role-
based access control plus security for petabyte-scale datasets. It also
enabled creators and businesses on the platform to self-identify as a
member of an underrepresented group while ensuring that sensitive
data wouldn’t be used for any other purpose, such as advertising.

“Customer-facing impacts of Pinterest’s governance

efforts include using self-identifying data in a ‘very
controlled way’ to support Black-owned businesses
for Juneteenth. Creators can also add badges to
their profiles—which allows creator content to
appear in themed spaces on Pinterest—to show that
businesses are owned by someone who identifies
with an underrepresented group.”

David Chaiken, Chief Architect, Pinterest

Learn how AWS customers have empowered their

employees with the right governance strategies ›

20
Making security more strategic A history of unmatched
reliability and security
AWS has prioritized security since day one—with continuously protected, high-performing,
resilient, and efficient infrastructure for your workloads and applications. World-class security
experts who monitor the AWS infrastructure also build and maintain a broad selection of Amazon S3
innovative security services—which can help simplify the complexities of your own security and
Store and retrieve any amount
regulatory requirements.
of data with the best security.
AWS Security services and solutions can enable a mix of important advantages:

• Getting to insights faster – Provide the right level of access to your resources at all times
while maintaining confidence that your data is protected. AWS Security is built with AWS Lake Formation
performance in mind, so you get maximum protection and data governance that doesn’t slow
Build a secure data lake in days
you down.
with fine-grained access control.
• Reducing downtime – Tougher, more modern cloud security helps keep your enterprise
moving, so you don’t have to stop analyzing data to perform a discrete security process—it
can be integrated into every step along the way.
• Staying within your budget – AWS keeps security cost-effective and scales with the evolving Multi-AZ Regions
needs of your security risks and requirements, protecting your organization’s investments Ensure seamless failovers if an
and its commitment to data initiatives. Availability Zone (AZ) is disrupted.
• Keeping your focus – From infrastructure to services, AWS is secure by taking security
into account at every step along the way, so you can spend more time transforming data
into better decisions that drive business results and less time worrying about security and
governance.

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C O N C L U SIO N

The next wave of innovation

will be driven by data
Leaders and other decision makers looking to join the next wave of reinvention need to be
tenacious about getting to the truth. They also need the essential tools to stay agile enough
to pivot when needed to act on new opportunities. Simply stated, that means becoming
data-driven.

Organizations that are data-driven seek the truth by treating data not as the sole property
of siloed departments but as an organizational asset for all to use. Realizing a modern data
strategy for your organization is possible, no matter its size, location, or business needs. AWS
provides the most comprehensive set of services over the entire end-to-end data journey for
any workload, type of data, and desired outcome.

Learn more about why AWS is the best place to unlock value from your data and turn real-
time insights into meaningful innovation. And explore how we can help your teams with
infrastructure, tooling, and implementation support via the world’s leading professional
services and partner network. When it comes to data, AWS customers know how to do it better.

Discover the top data use cases to maximize business value

In the Maximizing Business Value with Data: 6 Data-Driven Use Cases for Leaders eBook, explore
AWS customer use cases and learn how you can take advantage of data to improve customer
experiences, optimize and reinvent supply chains, improve decision making, future-proof
applications, and more.

Learn more about reinventing your organization to be data-driven ›

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