BEP Module 2 notes
BEP Module 2 notes
CHERTHALA, ALAPPUZHA
BBA SEMESTER III – MODULE II NOTES
BUSINESS ENVIRONMENT AND POLICY
ECONOMIC ENVIRONMENT
Economic environment refers to all the external economic factors that influence buying
habits of consumers and businesses and therefore affect the performance of a company.
(Or)
Economic environment of a business refers to the overall economic conditions and
factors that can influence its operations, performance, and decision-making.
ELEMENTS/ FACTORS/ TYPES OF ECONOMIC ENVIRONMENT OF A BUSINESS
Factors affecting the economic environment of a business can be broadly categorized into
two main types: microeconomic factors and macroeconomic factors.
These factors operate at different levels and have distinct impacts on businesses.
Let's delve into each type:
1. Microeconomic Factors:
Microeconomic factors refer to the individual economic elements that directly
influence the operations and decision-making of a specific business, industry, or
market.
These factors are more localized and deal with specific economic agents.
Some key microeconomic factors include:
a) Supply and Demand:
The foundation of microeconomics lies in the theory of supply and demand.
The demand for goods and services by consumers and the supply of those goods
and services by producers determine market prices and quantities traded.
b) Market Structure:
The type of market structure in which a business operates (e.g., perfect
competition, monopolistic competition, oligopoly, monopoly) affects its pricing
power, competition level, and potential for profit.
c) Production Costs:
The cost of inputs (e.g., labor, raw materials, machinery) required for production
significantly impacts a firm's profitability and pricing decisions.
d) Consumer Behaviour:
Understanding consumer preferences, purchasing habits, and price sensitivity
is crucial for businesses to design effective marketing strategies and develop
products that meet customer needs.
e) Elasticity of Demand:
Elasticity measures how responsive the quantity demanded is to changes in
price or income.
Businesses need to consider demand elasticity when pricing their products or
services.
f) Factor Markets:
The markets for resources such as labour, land, and capital affect a business's
production costs and ability to hire skilled workers.
2. Macroeconomic Factors:
Macroeconomic factors, on the other hand, deal with the overall behaviour and
performance of an entire economy or country.
These factors have a broader impact on the economic environment in which
businesses operate.
Some key macroeconomic factors include:
a) Gross Domestic Product (GDP):
GDP represents the total value of goods and services produced within a
country's borders.
It indicates the overall economic health and growth rate of the country.
b) Inflation Rate:
The rate at which the general level of prices for goods and services is rising and
purchasing power is falling.
High inflation can erode purchasing power and affect consumer spending.
c) Unemployment Rate:
The unemployment rate measures the percentage of the labour force that is
jobless and actively seeking employment.
High unemployment rates can lead to reduced consumer spending and lower
demand for goods and services.
d) Interest Rates:
The rate at which a bank lends money to its customers.
Reserve banks set interest rates to influence borrowing costs and control
money supply.
Changes in interest rates affect consumer spending, business investment, and
overall economic activity.
e) Government policies and regulations:
Policies related to taxes, trade, labour laws, and other areas can have a
significant impact on business operations.
f) Exchange Rates:
The value of one currency relative to another. Fluctuations in exchange rates
can impact import and export costs, affecting international trade and
competitiveness.
g) Consumer spending:
The amount of money that consumers are willing to spend on goods and
services, which is a key determinant of economic growth.
h) Economic System:
The type of economic system, such as capitalism, socialism, or mixed economy,
in a country determines the allocation of resources and the role of the
government in the economy.
Both microeconomic and macroeconomic factors are interconnected, and businesses
need to consider both types when making decisions.
Microeconomic factors address specific issues within a business's control or industry,
while macroeconomic factors deal with broader economic conditions that can shape the
overall economic environment and business landscape.
Understanding and analyzing these factors enable businesses to respond effectively to
changes in the economic environment and formulate sound strategies for success.
ECONOMIC SYSTEM
Economic systems are structures that define how a society allocates its resources,
produces goods and services, and distributes them among its members.
There are several different types of economic systems, each with its own characteristics
and methods of organization.
The main economic systems are:
1. MARKET ECONOMY (CAPITALISM):
Under capitalism, the economic environment is characterized by private ownership of
the means of production and the operation of economic activities primarily driven by
market forces.
It is a system where individuals and businesses are free to pursue their economic
interests with limited government intervention.
Capitalism is often associated with competitive markets, profit motive, and individual
economic freedom.
KEY FEATURES OF A CAPITALIST ECONOMY:
1. Private Ownership:
In a capitalist economy, the means of production, such as land, capital, and
enterprises, are owned and controlled by private individuals or entities.
This includes private businesses, corporations, and individuals who can own and
use property for economic activities.
2. Market-Driven Economy:
Capitalism operates on the principles of supply and demand.
Prices of goods and services are determined by market forces, and decisions
regarding production, consumption, and investment are guided by the profit motive.
3. Profit Motive:
In a capitalist system, businesses aim to maximize profits.
The pursuit of profit serves as a powerful incentive for entrepreneurship, innovation,
and investment.
4. Competition:
Capitalism promotes competition among businesses.
This competition is believed to lead to efficiency, better products, and lower prices
for consumers.
5. Consumer Sovereignty:
Under capitalism, consumer preferences and choices play a significant role in
determining which goods and services succeed in the market.
6. Minimal Government Intervention:
Capitalism generally advocates for limited government interference in the economy.
The role of the government is primarily to ensure a level playing field, enforce
property rights, and provide essential public goods and services.
7. Profit and Loss System:
Capitalism is characterized by a profit and loss system, where successful businesses
earn profits, while those that fail to meet market demands incur losses.
8. Mobility and Social Class:
Capitalism allows for social and economic mobility, where individuals can move
between different social classes based on their skills, efforts, and entrepreneurship.
There is a potential for upward mobility through economic success.
9. Investment and Savings:
Capitalism encourages investment and savings by providing incentives for
individuals and businesses to invest in productive activities, fostering economic
growth and development.
10. Financial Markets:
Capitalist economies have well-developed financial markets, including stock
markets, bond markets, and banking systems, which facilitate the allocation of
capital and promote investment.
While capitalism offers numerous advantages such as efficiency, innovation, and economic growth, critics
argue that it can lead to income inequality, worker exploitation, and market failures. As a result, many
modern economies, including those with capitalist foundations, implement regulatory measures and social
safety nets to address these concerns and achieve a balance between market forces and social welfare.
Removal of Restrictions Regarding License, Permit, And Quota Raj: It removed the restrictions experienced during
the license, permit, and quota raj. It intended to liberalize the economy by removing bureaucratic restrictions on
industrial growth.
Public Sector’s Role and Disinvestment: The role of the public sector was decreased and two sectors were reserved
for the public. The process of disinvestment was started in PSUs.
Entry of Multi-National Companies: By removing restrictions it enabled the entry of multinational companies,
privatization, removal of asset limits on MRTP companies, liberal licensing policy, etc.
Increment in Domestic and Foreign Investment: Domestic, as well as foreign investment, increased in almost every
sector of the economy.
Increment in Exports and Related Activities: Increased efforts were undertaken to increase exports such as Export
Oriented Units (EOU), Export Processing Zones (EPZ), Agri-Export Zones (AEZ), etc. emerged.
Establishment of A Separate Ministry: To better resolve the issues of MSMEs in 2006 a new act and separate
ministry were established.
FISCAL POLICY
Fiscal policy refers to the use of government spending and taxation to influence and
regulate the economy.
It is one of the essential tools available to the government for macroeconomic
management and aims to achieve various economic objectives, such as economic growth,
price stability, full employment, and sustainable development.
There are two main components of fiscal policy:
1. Government Spending:
The government can directly impact the economy by spending money on various
projects and initiatives.
This spending can be on infrastructure development, social welfare programs, defence,
education, healthcare, and more.
When the government increases its spending, it injects money into the economy, which
can lead to increased demand for goods and services and stimulate economic growth.
2. Taxation:
The government can control the amount of money flowing into the economy by adjusting
tax rates.
When taxes are reduced, individuals and businesses have more disposable income,
which can boost consumer spending and investment.
On the other hand, increasing taxes can help reduce inflationary pressures and control
excessive economic growth.
The government can use fiscal policy in two ways:
1. Expansionary Fiscal Policy:
This type of policy is employed during economic downturns or recessions.
The government increases its spending or reduces taxes to stimulate economic activity,
create jobs, and encourage investment.
By doing so, the government aims to boost aggregate demand and get the economy back
on track.
2. Contractionary Fiscal Policy:
On the other hand, during periods of high inflation and economic overheating, the
government may implement contractionary fiscal policy.
This involves reducing government spending or increasing taxes to decrease aggregate
demand and control inflation.
OBJECTIVES/ AIM/ PURPOSE OF FISCAL POLICY
1. Economic Stability: To maintain stable economic growth and control fluctuations in
business cycles, aiming for low inflation and reduced unemployment rates.
2. Full Employment: To promote job creation and reduce unemployment by implementing
measures that stimulate economic activity and encourage investment.
3. Price Stability: To control inflation and prevent excessive price increases, ensuring a
stable and predictable economic environment.
4. Economic Growth: To support long-term economic expansion by fostering investment,
productivity, and innovation.
5. Income Distribution: To address income inequality and promote a fair distribution of
wealth by using progressive tax policies and social spending.
6. Public Debt Management: To manage government borrowing and debt levels responsibly
to ensure fiscal sustainability over the long term.
7. Macroeconomic Balance: To maintain a stable balance between government revenue
and expenditure, avoiding excessive budget deficits or surpluses.
MONETARY POLICY
Monetary policy is another essential tool used by governments and Reserve Bank of India
(RBI), to control and stabilize the economy. Unlike fiscal policy, which involves changes
in government spending and taxation, monetary policy focuses on managing the money
supply and interest rates to achieve specific economic objectives.
The primary tool used by the RBI to implement monetary policy is setting interest rates,
i.e. the repo rate (the rate at which banks borrow from the RBI) and the reverse repo rate
(the rate at which banks lend to the RBI).
By adjusting these rates, the RBI can influence the cost and availability of credit in the
economy and therefore impact economic activity.
The aim of monetary policy in India is to maintain price stability, support economic
growth, and manage liquidity in the financial system.
KEY INSTRUMENTS OF MONETARY POLICY IN INDIA
The RBI uses various tools or instruments to implement monetary policy. Some of the key instruments include:
1) Repo Rate:
The repo rate is the rate at which the RBI lends money to commercial banks for short
periods, typically up to 14 days.
By changing the repo rate, the RBI influences the cost of borrowing for banks, which,
in turn, affects the interest rates they charge on loans to businesses and consumers.
2) Reverse Repo Rate:
The reverse repo rate is the rate at which the RBI borrows money from commercial
banks. It acts as a tool to absorb excess liquidity from the banking system.
Changes in the reverse repo rate influence the interest rates on surplus funds held by
banks with the RBI.
3) Cash Reserve Ratio (CRR):
The CRR is the percentage of a bank's total deposits that it must keep with the RBI in
the form of cash reserves.
By adjusting the CRR, the RBI controls the liquidity available with banks and,
consequently, affects the money supply in the economy.
4) Statutory Liquidity Ratio (SLR):
The SLR requires banks to maintain a certain portion of their net demand and time
liabilities (NDTL) in the form of specified liquid assets, such as government securities.
Changes in the SLR impact banks' ability to lend and the money supply.
5) Marginal Standing Facility (MSF):
The MSF rate is the rate at which banks can borrow overnight funds from the RBI
against approved government securities.
It provides a higher interest rate window for banks to meet their emergency liquidity
requirements.
EXIM POLICY/ FOREIGN TRADE POLICY (FTP)
The EXIM policy ("Export-Import Policy" of India), also known as the Foreign Trade
Policy (FTP), is a set of guidelines and regulations formulated by the Government of India
to govern the country's import and export activities.
The primary objective of an FTP is to promote exports, boost economic growth, create
employment opportunities, and enhance the competitiveness of domestic industries in
the global market.
The policy is updated by the Indian government every five years and provides details on
import duties, trade agreements, export incentives, and other related matters.
KEY ELEMENTS/ OBJECTIVES/ FEATURES OF FTP/ EXIM POLICY
1. Tariffs and Duties:
Governments may use import tariffs and export duties as instruments to control the
flow of goods and services across their borders.
Tariffs are taxes levied on imported goods, while export duties are taxes applied to goods
leaving the country.
2. Export Promotion:
The primary goal of most FTPs is to encourage and support exports.
Governments may provide various incentives and benefits to exporters, such as tax
breaks, subsidies, export credits, and export promotion schemes.
3. Import Regulations:
Countries may impose import restrictions or licensing requirements on certain goods
to protect domestic industries, ensure quality standards, or control the flow of specific
items.
4. Trade Agreements:
Governments often engage in bilateral or multilateral trade agreements with other
countries to facilitate trade and investment.
These agreements aim to reduce trade barriers and promote economic cooperation.
5. Special Economic Zones (SEZs):
Many countries establish SEZs, which are geographically demarcated areas with special
economic regulations.
SEZs offer various incentives to attract foreign investment, promote exports, and
facilitate industrial growth.
6. Trade Facilitation:
Measures are taken to simplify and streamline customs procedures, reduce
bureaucratic red tape, and enhance logistical efficiency to promote smoother trade
transactions.
7. Foreign Investment:
FTPs often address foreign direct investment (FDI) regulations and incentives to attract
investments from abroad.
8. Export-Import Documentation:
Detailed guidelines on export and import documentation are provided to ensure
compliance with international trade regulations and standards.
9. Exchange Rate Policies:
Governments may intervene in the foreign exchange market to stabilize the exchange
rate, which can have a significant impact on export competitiveness.
10. Trade Remedies:
FTPs may include provisions for trade remedies, such as anti-dumping duties,
countervailing duties, and safeguard measures, to protect domestic industries from
unfair trade practices.
11. Market Access:
FTPs may address market access issues, advocating for reduced trade barriers and
increased market opportunities for domestic exporters in other countries.
Foreign Trade Policy is a dynamic instrument that can be updated periodically to respond to changing
global economic conditions, geopolitical situations, and domestic economic goals. It plays a crucial role in
shaping a country's economic trajectory and its integration into the global economy.