Hypothesis Testing for two populations (Excel Tutorial)
Hypothesis Testing for two populations (Excel Tutorial)
To conduct hypothesis test for two populations (difference between two population means), we can use
the Data Analysis Toolkit. This tool offers convenient options to perform this test. As learned in the
lecture, this hypothesis test can be categorized in one of three cases:
Question 2
The “See Me” marketing agency wants to determine if time of day for television advertisement influences
website searches for a product. They have extracted the number of website searches occurring during a
one-hour period after an advertisement was aired for a random sample of 30 day and 30 evening
advertisements. The data is provided in the tab by the name “Searches”. Suppose an analyst wants to
determine if the average number of website searches differs between the day and evening advertisements.
a) specify the competing hypotheses.
b) Calculate the value of the test statistic and the p-value, assuming that the population variances are
equal.
c) What is the conclusion of the test at 5% significance level?
Question 3
In Question 2, you concluded that the mean number of searches between Day and Evening advertisements
differ. It is not hard to see that the mean number of searches after Evening advertisements is higher
(population 2). You would like to determine if the difference between the two averages is higher than
10,000 searches. In other words, you would like to investigate if the mean number of searches after
Evening advertisements is higher than that of the Day advertisements by more than 10,000. Conduct this
test in the “Searches Version 2” tab.
a) specify the competing hypotheses.
b) Calculate the value of the test statistic and the p-value, assuming that the population variances are
equal.
c) What is the conclusion of the test at 5% significance level?