Coca-Cola s history in the Philippines is intertwined with the country s own.

Throughout the years, we have become so much a part of everyday Philippine life through a shared heritage. From its beginnings in 1927 until now, Coca-Cola remains one of the most loved beverages by Filipinos. The establishment of Coca-Cola Bottlers Philippines Inc. (CCBPI) in June 1, 1981, transformed Coca-Cola into the dominant player in the industry as one of the world s largest Coca-Cola bottlers. Today, CCBPI is the 8th largest corporation in the Philippines in revenues. From 1981 s 75 million unit cases sold by Coca-Cola, the year 2000 saw a massive growth in sales to 386.3 million unit cases. From our beginnings in 1927 until today, Coca-Cola in the Philippines is now the 8th largest market in the world. Coca-Cola is the leader in the Philippine soft drink industry. Over 70 million consumers from Luzon, Visayas and Mindanao enjoy the wide portfolio of beverages that Coca-Cola offers. Our marketing and distribution networks cover 16 commercial territories and over 243 sales offices. Through this, we are able to reach 10 million Filipino homes to bring refreshment and fun. We are able to share in every aspect of Filipinos lives. Through birthdays, celebrations and holidays, Coca-Cola is always there to make every memory taste better. There are 19 Coca-Cola bottling plants in the country. And in all of these we ensure that we take measures to protect and preserve the environment. We employ state-of-the-art waste water treatment facilities and embark on education drives to inform communities about the importance of protecting and rehabilitating our rivers. We also work towards preventing air and land pollution through special projects and initiatives. Coca-Cola in the Philippines employs over 9,000 people from CCBPI and The Coca-Cola Export Corporation (TCCEC), the Philippine arm of Coca-Cola in Atlanta. We value the contributions that each Coca-Cola member gives. We provide training and development courses to help people become the best that they can be in their jobs through the Center for Learning and Development program. In July of 2001, CCBPI returned to the San Miguel Corporation after being a part of Coca-Cola Amatil Ltd. for several years. The merge brought about the acquisition of The Cosmos Bottling Corporation. This introduced many new drink variants into the Coca-Cola portfolio of beverages. To date, Coca-Cola in the Philippines offers the widest selection of beverages to fulfill every hydration and lifestyle requirement. We offer many beverages for different needs like soft drinks, water, juices, teas, sports and energy drinks. Everyday we strive to give our consumers what they need as a total beverage company. Truly, the story of Coca-Cola in the Philippines is that of the country s itself. We have grown together with the events that have shaped the country. Looking forward, we will continue to be at one with the Filipino consumers and to be a part of their lives.

A Brief History of The Coca-Cola Company Coca-Cola was first invented by John Stith Pemberton in 1886 as a drink meant to impart good health and stamina. Pemberton was a pharmacist from Columbus, Georgia who originally made a cocawine called Pembertons French Wine Coca in 1885. When prohibition laws were passed within his county, Pemberton set out to make a new, non-alcoholic drink. What he created was a pleasant tasting syrup that could be mixed with carbonated water and served at the soda fountain as a refreshing drink. He first sold this drink for five cents a glass at his establishment, Jacobs Pharmacy in Atlanta, Georgia. The average sales for the first eight months averaged nine glasses a day. Another Atlanta pharmacist and businessman, Asa Griggs Candler bought into Pembertons company, and in the following year, Pemberton sold Candler his remaining interest in the company. Asa Candler purchased exclusive rights to the Coca-Cola formula in 1891 and by the following year, had increased sales ten times over. Sales were going so well that Candler sold his pharmaceutical business and devoted himself fully to the success of Coca-Cola. His brother, John and Pembertons former partner, Frank Robinson joined Candler and together they formed The Coca-Cola Company. The trademark Coca-Cola was registered in the US Patent Office on January 31, 1893. Candler continued to grow the business with aggressive advertising and distributing thousands of free drink coupons. In 1894 the popular drink was sold in bottles for the first time. Beginning in 1899, independent bottling companies were licensed to bottle the drink, a practice that is still in use today by the US soft drink industry. In the early 1920s Robert Woodruff, then the president of The Coca-Cola Company, demanded strict standards at soda fountains where drinks were mixed, to create a uniform, quality product. This Quality Drink campaign included having trained service people at the soda fountains to ensure that Coca-Cola was served correctly. In 1926 Woodruff established the Foreign Department, which in 1930 became a subsidiary of Coca-Cola known as The Coca-Cola Export Corporation. Woodruff was determined to expand of the Coca-Cola Company internationally. Plants had already been built in France, Cuba, Panama, Canada, Puerto Rico, the Philippines and Guam. Woodruff introduced the revolutionary new 6-bottle cartons that made it easier to take bottles of Coca-Cola home. In 1928, sales of Coca-Cola in bottles exceeded sales at the soda fountain for the first time. In 1929 metal, top-opening coolers were created to dispense bottles of ice-cold Coca-Cola in stores and filling stations. Automatic soda dispensers made their debut in 1933 at the Chicago Worlds Fair when CocaCola introduced the Dole Master Dispenser. This was the first soda dispenser that was able to mix the carbonated water and cola syrup together automatically, which was then dispensed merely with a pull of the handle.

When WWII broke out, Robert Woodruff was quoted as saying that he wanted to see that every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is and whatever it costs the Company. During the war, 64 bottling plants were constructed as close as was possible near areas of combat in N. Africa, the Pacific and Europe. Military personnel consumed more than 5 billion bottles of Coca-Cola during WWII. In 1955 Coca-Cola was first put into cans for military personnel in Japan and the Pacific, but bottlers did not embrace this new container until 1960. The now world-famous drink was also now offered in 10-, 12- and 26-ounce bottles. The first plastic, 2-liter bottle was introduced in 1977. The Coca-Cola Company introduced Diet Coke in 1982. This was the first extension of the Coca-Cola and Coke trademarks. In two years time, Diet Coke was the top-selling diet soft drink in the world. In 1985 the formula for Cola-Cola was changed and The Coca-Cola Company released a new Coke. There was such a negative reaction to this change that the old formula was re-released within 8 months with the name Coca-Cola Classic. On July 12th of 1985, the new Coke was the first soft drink to be consumed in space, having been placed in specially designed cans just for the trip on the Space Shuttle Challenger. These containers were called the Coca-Cola Space Can. Diet Coke became the first diet soft drink consumed in space aboard the Space Shuttle Discovery in February of 1995. This trip marked the first time soda fountain equipment was used in space. Today, Coca-Cola produces nearly 450 brands in more than 200 countries and rates as one of the most recognizable trademarks in the world, (and possibly, out of it?).

The Chronicle Of Coca-Cola

BIRTH OF A REFRESHING IDEA The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed.

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Thinking that "the two Cs would look well in advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment. During the first year, sales averaged a modest nine drinks per day. Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. An Atlantan with great business acumen, Mr. Candler proceeded to buy additional rights and acquire complete control. Learn the rest of the history by selecting another chapter from the drop-down menu on the right.

Benefits? 03/02/2011 19 Comments During the San Miguel time Coke was in a struggle to keep its image up because at that time there was less support in terms of merchandising and advertisement. The company was a bit mismanaged in terms of operations in General. Service vehicles of supervisors would not even have a decent maintenance. It was also during the San Miguel time when Coca Cola was able to acquire Cosmos Bottling Corporation its competitor in Bacolod City and some rural areas in Negros. It promised to absorb all employees of CBC but it was not feasible and so they have to let most of them go after a few years of transition. Before Atlanta bought back CCBPI the employees were enjoying the time of their life, although of course they had rough times as well. Back then when you are not feeling well or if you have an emergency that requires medical attention, all you need to do is go to the hospital and bring your Coke ID with you. After you have recovered from your sickness you check out of the Hospital without having to pay any fees. As compared to the Medical benefit a Coke employee has currently, they need to

have their health insurance card with them, and if they exceed the coverage of the insurance they will still need to seek approval from Human Resource if the company will cover for it. A good example would be the accident a couple of years back that happened to Account Developer Carlo Caindoc. He was accidentally side swept by another vehicle while he was heading home from work, there was little alcohol content on his urine since his last customer were on a drinking session and he was asked to have one glass. If you are in the sales you cannot avoid situations like this especially if you are building rapport, considering that your customers would own a sari sari store that gets converted into a drinking hub during the late afternoon. His Cheek bone was broken and the insurance company did not cover the expense since they claimed he was drunk. Carlo turned to HR for assistance and he was disapproved. For that he has to shell out 80,000 for the repair of his cheek bone. It could have been covered by the Company but HR manager Rolyn Flores declined assisting Carlo. Salary For the exempt group or employees who are non-unionized they are entitled to an increase in their salary every year. But currently there is this so called salary cap, wherein if you reach the maximum level of increase for the position you are holding you will no longer have any increase on your salary but a lump sum based on your performance. So if the salary cap of your position is just 20,000 and you have reached the peak it will remain as it is and will have no further increases until you retire. The salary cap depends on the job grade level of your position though. When you belong to the exempt group all salary increases are dependent on your performance evaluation, and that means if you are not good with your supervisor or manager you will not get any increase. Just like what happened to some of the AD who never had an increase since their employment with Coke. But before, there was no salary cap. Employees in the exempt group can enjoy an increase every year and looks forward to have a better condition as they stay longer with the company. For unionized employees, their increase along with other benefits such as rice subsidy, shoe allowance, commission (for sales men) is dependent on their Collective Bargaining Agreement which cycles every three years. People in the sales force also have cell phone subsidy with globe, the rate depends on the job grade level. There has been a misconception about the work hours and status of the Sales people or, you can say this is a perceived misconception being camouflaged or ignored. Account Developers are made to report during Saturdays and when there are special events without any compensation. They are supposed to work only for 8 hours a day and 5 days a week. Every time they report for work on a Saturday they only get meal allowance which is 350 and is only equivalent to 4 hours of work. During festivities where they are made to report and extend

their work hours to more than what is required they have no compensation at all. Another term for that would be OFFER TIME. To think, they work for Coca Cola. Bonuses Employees of Coke, all of them are enjoying 13th month pay which is given in the middle and on the last quarter of the year, they also enjoy gratuity pay amounting to 5,000 which is given in the middle of the year. But then, during Christmas, they have nothing, as compared back in the days of the San Miguel management. Each would enjoy Christmas cash bonus plus gift checks worth 5,000 to 8,000 of Coca Cola and San Miguel products, gratuity Pay plus the birthday bonus of the Chairman was also given as well.
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Ingredients
Variety is the foundation of our commitments to our consumers. With our range of beverage products, package sizes and nutrition information provided on our packages, we strive to inform, motivate and empower consumers to make sensible beverage choices. Our goal is to help people around the world lead healthier lives by providing beverages for every lifestyle, life stage and life occasion. Read our "Advertising and Marketing to Children Policy." We have over 500 beverage brands inclusive of more than

3,500 beverages. They range from full-, reduced-, low- and no-calorie sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk- and soy-based beverages. All of these beverages are made of high-quality ingredients and can be part of a healthy, balanced diet. In 2010, the Company launched more than 600 new beverage products globally, including more than 150 lowand no-calorie options for consumers. The launch of these low- and no-calorie options expanded our portfolio of that category by approximately 25 percent from 2009 to 2010. To date, we have more than 800 low- and no-calorie beverage products, accounting for approximately 25 percent of our 2009 unit case volume. Coca-Cola Zero, now available in more than 100 countries, has been an important addition to these no-calorie beverage alternatives. As an additional way to help consumers manage calories, we continue to introduce smaller packaging sizes in markets throughout the world. In the United States, we introduced the 8-ounce, 100-calorie aluminum cans of Coca-Cola, Cherry Coke and Sprite in 2007. We also began introducing our new "Coca-Cola mini can" at the end of 2009, offering consumers a 7.5-ounce, 90-calorie serving of Coca-Cola. Understanding the growing consumer need for products that deliver enhanced beverage benefits, we offer functional beverages that can help consumers address nutrition gaps and performance needs. For example, NutriJuice, a vitaminand mineral-fortified orange juice drink specifically developed to help address the problem of iron-deficiency anemia and malnutrition in children, was launched in the Philippines in 2007. To date, approximately 36,000 children have benefited from consuming this free product which is provided to elementary school children during the school year. In 2008, we introduced Powerade Zero -- a caloriefree beverage with electrolytes and B vitamins -- which offers consumers health benefits and hydration in a nocalorie option. Other fortified products are Nurisha, ViMngo and Nuricier. The Beverage Institute for Health & Wellness The Coca-Cola Company's Beverage Institute For Health & Wellness, formed in 2004, is part of our ongoing commitment to using health and nutrition science to

advance the role that beverages can play in health and wellbeing. The Institute and our team of medical and nutrition scientists are responsible for the Companys clinical research programs and serve as a valuable resource for internal and external parties interested in the science of beverages and their benefits and role in active, healthy living. The Institute fosters:
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Understanding of health and nutrition issues facing consumers and the opportunities related to these issues. Science and research by advancing existing and emerging nutrition and health science with application to beverages. Education so that consumers better understand the basics of nutrition, the role of beverages in nutrition and the necessary balance between diet and physical activity. Communication and sharing information to advance knowledge of the science of beverages. Community and stakeholder outreach through participation in programs that leverage all of our learnings in the communities we serve. Please visit www.beverageinstitute.org for more information, including research, publications and information about nutrition and hydration.