DATA ANALYTICS

Data Analytics – 6 Modules

Module – 1 : Excel Analytics Module – 4: Business Statistics & Visualization

Module – 2 : Sql Module – 5: Python for Analytics
Module – 3: PowerBi Module – 6: Hands-On-Project

Introduction to Data Analytics

a. What is Data Analytics ? Its importance in business and decision-making process ?
b. Skills required to become Data Analyst , Business Analyst, Business Intelligence
Analyst, Marketing Analyst, Research Analyst, Reporting Analyst
c. Difference between Data Analyst, Business Analyst, Business Intelligence Analyst
d. Tools Covered: Excel, Sql, PowerBi, Python
e. Career Opportunities, Roles, Jobs Description & Pay Packages for Data Analyst ?
f. Difference between Data Analytics, Business Analytics & Data Science
g. Learning Objectives of Data Analytics Course:
 Data Collection & Cleaning
 Data Exploration & Analysis
 Data Visualization
 Reporting & Dash boarding
 Business Insights & Recommendations

Key Takeaways
a. Hands-On-Project delivered using Tools lime Exel ,Sql, PowerBi & Python for data
analytics project implementation
b. Resume preparation
c. All topics explained with REAL WORLD projects only
d. Data Analytics Project End to End Lifecycle explanation
e. Mock Interviews & Test for Data Science Interview preparation
f. Detailed assistance in Resume preparation. Special attention for experienced people
on previous experience
g. Real time interview questions and answers e-book
h. Trainer & Lab Coordinator available for doubt clarification
i. Latest resources, blogs and articles shared

Flat No: 212, 2nd Floor, Annapurna Block, Aditya Enclave, Ameerpet, Hyd. And #101, Sree Swathi Anukar.
info@kellytechno.com www.kellytechno.com Ph & Whatsapp: 998 570 6789, Online: 001 973 780 6789
 DATA ANALYTICS
Module – 1 Excel
i. Averageif & Averageifs
2. Excel Overview j. Match & Index
a. Creating a New Workbook k. Text Functions
b. Navigating in Excel l. Data Functions
c. Moving the Cell Pointer m. Editing & Copying Formulas Fixing
d. Using Excel Menus Errors in Your Formulas
e. Using Excel Toolbars: Hiding, n. Formulas with Several Operators
Displaying, and Moving Toolbars and Cell Ranges
f. Entering Values in a Worksheet
and Selecting a Cell Range 4. Data Analysis & Pivot Tables
g. Previewing and Printing a a. Creating a PivotTable
Worksheet b. Specifying the Data, a PivotTable
h. Switching Between Sheets in a Analyzes
Workbook c. Changing a PivotTable's Calculation
i. Inserting and Deleting Worksheets d. Selecting What Appears in a
j. Renaming and Moving Worksheets PivotTable
k. Hiding Columns, Rows and Sheets e. Grouping Dates in a PivotTable
l. Splitting and Freezing a Window f. PivotTable Formatting
m. Editing, Clearing, and Replacing g. Pivot Chart
Cell Contents h. Slicing
n. Cutting, Copying, and Pasting Cells i. Conditional-Formatting
o. Moving and Copying Cells with j. Data Validation
Drag and Drop k. Data Consolidation
p. Collecting and Pasting Multiple l. Text To Columns
Items Using the Paste Special m. Remove Duplicates
Command n. Record Macros
q. Inserting and Deleting Cells, Rows,
and Columns Using Undo, Redo 5. Data Visualization Using EXCEL
r. Checking Your Spelling Finding and a. Creating a Chart
Replacing Information b. Chart Formatting
s. Inserting Cell Comments c. Changing a Chart Type and
t. Sort Working with Pie Charts
u. Filter d. Adding Titles, Gridlines

3. Formulas 6. Conclusion
a. Creating a Basic Formula a. Dashboard Building Tips & Tricks
b. IF, Nested Ifs b. Data Cleaning Demo
c. IFNA, IF Error c. Sample Project Demo
d. Vlookup d. Review and Recap
e. HLookup e. Final Project: Call Centre Analysis
f. XLookup & Apparel Manufacture Analysis
g. Sumif & Sumifs
h. Countif & Countifs

Flat No: 212, 2nd Floor, Annapurna Block, Aditya Enclave, Ameerpet, Hyd. And #101, Sree Swathi Anukar.
info@kellytechno.com www.kellytechno.com Ph & Whatsapp: 998 570 6789, Online: 001 973 780 6789
 DATA ANALYTICS
Module – 2 SQL
a. Joins
b. Subqueries
7. Introduction to SQL c. Common Table Expressions (CTE)
a. What is SQL d. Views
b. Overview of the SQL Language e. Temporary Tables
c. SQL Database Structure f. Stored Procedures and Triggers
d. Advantages of SQL g. Advanced Query Optimization
h. Window Functions
8. Data Definition Language (DDL)
a. Introduction to DDL Module – 3 PowerBI
b. Creating Database and Tables
c. Modifying and Deleting Tables 13. Introducing Power-BI Desktop
a. Overview of Power-BI
9. Data Manipulation Language (DML) b. Power-BI Platform Types
a. Introduction to DML c. Why Power-BI
b. Retrieving Data using Select d. Exploring Power-BI
Statement e. Power-BI vs Excel
c. Inserting, Updating and Deleting f. Three Components of Power-BI
data
14. Connecting & Shaping Data
10. Basics a. Data Connectors
a. Syntax of Queries b. Connection Modes
b. Create Database, Tables c. Intro to Power Query
c. Drop Database, Tables d. The Query Editor
d. Insert Into, Update, Alter, Truncate, e. Data QA & Profiling
Delete f. Data Cleaning
e. Constraints, Primary Key, Foreign
Key 15. Table Transformations
f. Select Statement a. Calendar Tools
g. Commenting Query b. Combine & Append Queries
h. Filtering, Grouping, Sorting and c. M Language
Limiting.
16. Creating Data Model
11. Intermediate a. Data Modeling 101
a. Aggregation b. Normalization
b. Group by c. Facts & Dimensions
c. Having d. Primary & Foreign Keys
d. Case, Coalesce e. Cardinality
e. Text Functions f. Filter Flow
f. Date & Time Functions g. Star & Snowflake Schemas
g. Order Of Execution & Order of h. Hierarchies
Writing i. Managing Relationships

12. Advanced SQL 17. Calculated Fields With DAX

Flat No: 212, 2nd Floor, Annapurna Block, Aditya Enclave, Ameerpet, Hyd. And #101, Sree Swathi Anukar.
info@kellytechno.com www.kellytechno.com Ph & Whatsapp: 998 570 6789, Online: 001 973 780 6789
 DATA ANALYTICS
a. DAX 101
b. Columns & Measures
c. Row & Filter Context
d. DAX Syntax
e. Common Functions
f. Text, Date Functions
g. Calculate
h. Iterators
i. Time Intelligence

18. Visualising Data

a. Data Viz Best Practices
b. Formatting & Filtering
c. Bookmarks
d. Report Interactions
e. User Roles
f. Parameters
g. Custom Tooltips
h. Mobile Layouts
i. Slicer panels
j. Report navigation
k. Row-level security
l. Optimize reports
m. Filtering
n. Interaction Controls
o. Top N Cards

19. Advance Topics

a. Smart Narrative
b. Q&A Visual
c. Decomposition Tree
d. Key Influencers
e. Top Segments
f. Optimize Ribbon
g. Pause Visuals
h. Optimization Presets
i. Apply all Slicers
j. Performance Analyzer
k. External Tools

20. Hands-On Project

a. Excel, Sql, PowerBI, Statistics,
Python

Flat No: 212, 2nd Floor, Annapurna Block, Aditya Enclave, Ameerpet, Hyd. And #101, Sree Swathi Anukar.
info@kellytechno.com www.kellytechno.com Ph & Whatsapp: 998 570 6789, Online: 001 973 780 6789
 DATA ANALYTICS

Module – 4 Business Statistics & Data Visualization

1. Business Statistics & Data Visualization

a. Qualitative & Quantitative
b. Scales of Measurement – Nominal / Ordinal / Interval / Ratio
c. Types of Statistics
 Descriptive Statistics
 Inferential Statistics
d. Descriptive Statistics
 Measures of Central Tendency or Location
 Mean
 Median
 Mode
 Percentiles
 Quartiles (Q1 – 25th Percentile, Q2 – 50th Percentile/Median, Q3 – 75th
Percentile)
e. Measures of Dispersion or Spread or Variability
 Variance
 Standard Deviation
 Interquartile Range
 Range
 Coefficient of Variation
f. Measures of Distribution – Shape
 Distribution Shape
 Histogram (Summarizing Quantitative Data)
 Skewness – Left & Right Skewed
 Normal Distribution / Normal Curve / Normal Probability Distribution
 Bell Shaped Curved
 Understanding Properties of Normal Distribution
 Area Under the Curve for any Normal Distribution
 Normal Probability Density Function
 Standard Normal Distribution
 Z – scores – Standard Normalization (computation)
g. Inferential Statistics
 Point Estimation
 Population & Sample
 Population Parameter
 Sample Statistics
 Difference between Population Parameter & Sample Statistic?
 Why Sample when Population data available?

Flat No: 212, 2nd Floor, Annapurna Block, Aditya Enclave, Ameerpet, Hyd. And #101, Sree Swathi Anukar.
info@kellytechno.com www.kellytechno.com Ph & Whatsapp: 998 570 6789, Online: 001 973 780 6789
 DATA ANALYTICS
 Sample Size to select
 Determining sample size for a hypothesis test about a population
mean
 Sampling Methods or Distributions
o Simple Random Sample
o Systematic Sampling
o Stratified Sampling
 Hypothesis Testing and Decision Making
 What is hypothetical question (more than one answer)
 Developing Null and Alternate Hypothesis
 Alternate Hypothesis as a Research Hypothesis and we need evidence to
believe
 Null Hypothesis is an assumption to be challenged
 Confidence Level
 Type I & Type II Errors
 T-Test (comparison of means)
 Comparison between two groups
 One Sample t-test
o One Sided/Tailed
o Two Sided/Tailed
 Two Sample t-test
o One Sided/Tailed
o Two Sided/Tailed
 Paired t-test
 Steps for Evaluating Hypothesis – One Sample & Two Samples
 Compute confidence level with t-test
 Finding out t-critical values from t-distribution table
 Degrees of Freedom
 Calculating p-value (probability of making Type I Error)
h. Measures of Association between Two Continuous Variables
 Covariance
 Correlation Coefficient (Measure of Relationship)
 Interpretation of Covariance & Correlation Coefficient
 Cause & Effect relationship
 Difference between spurious correlation & correlation
i. Probability
 Sample Space
 Event
 How do we calculate Probability?
 Classical approach
 Relative frequency approach

Flat No: 212, 2nd Floor, Annapurna Block, Aditya Enclave, Ameerpet, Hyd. And #101, Sree Swathi Anukar.
info@kellytechno.com www.kellytechno.com Ph & Whatsapp: 998 570 6789, Online: 001 973 780 6789
 DATA ANALYTICS
 Conditional Probability
 Bayesian Conditional Probability
j. Discrete Distributions
 Ratio & Proportions
 Odds & Odds Ratio
 Conditional Odds Ratio
 Discrete Distributions on Binary Variable
 Binomial Distribution
 Poisson Distribution
 Uniform Distribution
 Test of Independence
 Chi-Square test for association (Measure of Relationship between two
categorical/binary variables)
 Chi-Square distribution
 Degrees of Freedom in Chi-Square statistics
 Chi-Square statistic formula
 Steps for hypothesis testing using chi-square test
k. ANOVA – Analysis of Variance
 F-Test
 Compute F-Statistics
 F-Statistics Formula (between groups and within the group)
 Compute F-Critical value
 Degrees of Freedom
 Confidence
 Steps for hypothesis testing using F-statistics and F-critical values for more
than two groups

2. Data Pre Processing

a. Cleaning data with python
b. Data Type Conversions
c. Encoding categorical data
d. Binning and Normalization
e. Feature Scaling & Standardizing Data
f. Handling missing values – Imputation

Flat No: 212, 2nd Floor, Annapurna Block, Aditya Enclave, Ameerpet, Hyd. And #101, Sree Swathi Anukar.
info@kellytechno.com www.kellytechno.com Ph & Whatsapp: 998 570 6789, Online: 001 973 780 6789
 DATA ANALYTICS

3. Exploratory Data Analysis (EDA) & Visualization

a. Summary Statistics
b. Charts & Graphs
 One Dimensional Charts
 Histogram / BarChart
 Two Dimensional Charts
 Bar Charts (Stack & Dodge)
 Box Plots
 Scatter Plots
 Multi-Dimensional Plots
 Fancy charts – Bubble Charts, Word Clouds
 Outlier Detection & Management
 Variable Selection / Variable Transformation

Module – 5 Python for Data Analytics

1. Introduction to Python
a. Understanding the Reason for Python’s popularity
b. Different IDE, Anaconda and Jupyter Notebook
c. Basic, Core & Advanced Python:
 Variables & Data Types in Python
 Functions
 Local & Global Statements
 Data Structures: List, Tuple, Set, Dictionaries
 Operators, Loops, Functions, Dictionaries
 Numeric & String related functions
 Object Oriented Programming (OOP)
d. Scientific Python:
 Numpy
 Pandas
 Matplotlib
 Seaborn
 Sci-kit Learn

Module – 6 Hands-on Projects

Flat No: 212, 2nd Floor, Annapurna Block, Aditya Enclave, Ameerpet, Hyd. And #101, Sree Swathi Anukar.
info@kellytechno.com www.kellytechno.com Ph & Whatsapp: 998 570 6789, Online: 001 973 780 6789