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How to Answer Scenario-Based PM Interview Questions

The document outlines a mock interview practice for product management, focusing on user empathy and feature design for a digital wellness app and product thinking for a fintech app. It details a structured approach to diagnose low engagement with a feature and high drop-off rates during the KYC process, including data analysis, user feedback, and potential solutions. The emphasis is on understanding user behavior, improving user experience, and iterating based on feedback to enhance feature adoption and retention.

Uploaded by

Amitkumar Mishra
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© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
1 views

How to Answer Scenario-Based PM Interview Questions

The document outlines a mock interview practice for product management, focusing on user empathy and feature design for a digital wellness app and product thinking for a fintech app. It details a structured approach to diagnose low engagement with a feature and high drop-off rates during the KYC process, including data analysis, user feedback, and potential solutions. The emphasis is on understanding user behavior, improving user experience, and iterating based on feedback to enhance feature adoption and retention.

Uploaded by

Amitkumar Mishra
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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HOW WOULD YOU ANSWER

TWO PRODUCT
MANAGEMENT QUESTIONS
FOR MOCK INTERVIEW
PRACTICE Jesal Shah

User Empathy + Feature Design


Imagine you’re building a new feature inside a digital wellness app that
reminds users to take breaks, meditate, or move around during their day.
But after launching the feature, you notice very low engagement — barely
anyone is clicking or using the reminders.
As a Product Manager, how would you approach this problem? What steps
would you take to diagnose and improve feature adoption?

Step 1: Diagnose the Problem (Understand the 'Why')


Data Analysis
I’d check analytics to see when reminders are sent vs. when users are active.
Look at open rates, click-throughs, time of day, and feature usage after the
reminder.
User Segmentation

Is the problem across all users or just specific segments (e.g., new users vs.
old users)?
Check engagement by cohort: frequency of app usage, location, device
type.
User Feedback / Interviews
Talk to users or send a quick in-app survey:
“Did you find the reminders helpful?”
“Why did you ignore or dismiss it?”
“Would you prefer reminders at a different time or in a different format?”
Step 2: Identify Possible Causes
The timing of the reminder could be wrong (e.g., users are busy working or
driving).
The messaging might be too generic or annoying.
Notification fatigue — users might be getting too many pings.
Users may not understand why the reminder is valuable.
Feature is not customizable, so it doesn’t feel personal.

Step 3: Design Solutions


Add Smart Timing / Personalization
Let users choose when and how often to get reminders
Use machine learning or usage patterns to auto-suggest optimal times
Improve UX and Messaging
Make reminders motivational and aligned with user goals (“Take 2 mins to
reset & stay sharp.”)
Include action buttons like “Snooze,” “Remind later,” or “Quick meditation”
Gamify or Add Progress Tracking

Show streaks or rewards for using the break/reminder feature


Tie it into daily wellness goals

Step 4: Measure Success


Increase in reminder engagement rate (clicks, opens)
Increase in feature usage post-reminder
Improvement in user retention and satisfaction (NPS or feedback)

Final Summary:
I would use both data and empathy to understand the root cause, iterate on timing,
content, and control, and test new solutions in A/B groups. By listening to users
and adjusting based on real feedback, we can turn a low-performing feature into a
daily habit driver.
Product Thinking (Discovery)
Imagine you’ve just joined a growing fintech app, and users are dropping off
after signing up but before completing their KYC (Know Your Customer)
process.
As a Product Manager, how would you go about understanding and solving
this problem?

1. Identify the Problem Clearly


Analyze Data: Start by looking at where exactly users drop off. Is it on a
specific screen or step in the KYC process?
Gather User Feedback: Conduct user interviews or surveys to understand their
pain points. Are they confused by the steps, or is something taking too long?

2. Hypothesize the Causes


User Experience Issues: The KYC process might be too complex or lengthy.
Users might feel overwhelmed or impatient.
Technical Issues: There could be problems with document uploads, OTP
verification, or the app not recognizing certain document formats.
Trust and Security Concerns: Users might hesitate to share sensitive
information if they don’t fully trust the app yet.
3. Prioritize and Test Solutions
Improve Onboarding Flow: Consider giving users more time to explore the app
before asking for KYC. Maybe show the value they get by completing it.
Simplify the Process: Break the KYC steps into smaller, more intuitive parts.
Use clear instructions and progress indicators.
Optimize Technology: Ensure OTPs are delivered quickly and that document
uploads are smooth.
Enhance Support: Provide easy access to customer support if users get stuck.
Build Trust: Use trust signals like testimonials, security badges, and clear
explanations of why KYC is necessary.
4. Measure and Iterate

A/B Test Changes: Roll out changes to a small segment of users and measure
the impact on drop-off rates.
Continuously Iterate: Use data and feedback to refine the process until the
drop-off is minimized.

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