SM Project

ACKNOWLEDGEMENT As a student of course.strategic management MGT 603 and all the preaching and guidance of my course teacher Mr.
. M. Shafiq. I hereby present my final project as required on firm operatingin Pakistan belonging to telecom sector. i.e Ufone one of the leading cellular service provider alongwith value added service and business strategies.I also hereby present all the facts and figures which I gather about Ufone from newspapers,websites and from Ufones annual report. Due to my job and other secular activities I couldnt beable to approach the firm directly, however with the help of my friends those close to Ufone. I prepared this project for consideration of approval of my learning and understanding about thesaid subject.
EXECUTIVE SUMMARY Ufone (official name: PTML) is a PTCL company, PTML (Ufone) - a wholly-owned subsidiaryhas improved its financial performance commenced its operations on 29th January 2001 as aGSM 900 service provider. Since the outset, it has expanded its coverage and customer base ata rapid pace and established itself as one of the leading cellular service providers in Pakistan. During the last year Ufone successfully completed the launching of sites under Phase V inexisting as well as new cities and towns by investing more than US$ 525 million. This hasincreased the asset base of Ufone from rupees 20 billion to 27 billion. To further enhance thesubscriber base and strategically position the company in the growing telecom market, Ufone hasfinalized a network expansion for Phase VI contract amounting to about US$ 170 Million. Ufonecurrently, has network coverage in more than 4,745 locations throughout the country.
Ufone's operational performance has been very encouraging despite stiff competition in Pakistan telecom market which has led to reduction of pricesto bare minimum level. Ufone managed to improve its revenue and after taxprofit by 87% and 54% respectively, as compared to the last year throughaggressive policies and exercising strict control over expenses.
TABLE OF CONTENTS Introduction..1.0 Details of Project..1.1 Purpose of Project1.2 Findings2.0 External & Internal Analysis.2.1SWOT Analysis.2.3 EFE Matrix2.4 IFE Matrix2.5 Nine Cell Diagram.2.6 BCG Matrix2.8 Details of Product .2.8.1 BCG Matrix2.8.2QSPM.2.9Conclusion.3.0 Recommendation4.0 References5.0
1.0INTRODUCTION1.1 DETAILS OF THE PROJECT Ufone is a Cellular Service Provider founded in 2001 It is also a subsidiary firm of PTCL As of 2008,Ufone employs more than 1,730 people. It manufactures its the GSM company providing services to allfour continents urban and rural areas., As of 2008, Ufone is the second largest telecommunicationcompany in Pakistan. In recent years the company has endured significant improvement in services toalmost 4,745 locations throughout the country.The major competitors of Ufone are domestic companies like MOBILIINK Pakistan Mobile Communications Limited, better known as Mobilink GSM, is atelecommunication service provider in Pakistan. According to PTA statistics, Mobilink has 30.88million customers by January 2008. Mobilink's Head office is located in Kulsum Plaza, BlueArea, Islamabad TELENOR Telenor (OSE: TEL, NASDAQ: TELN) is the incumbent telecommunications company in Norway, with headquarters located at Fornebu, close to Oslo. Today, Telenor is mostly aninternational wireless carrier with operations in Scandinavia, Eastern Europe and Asia. Inaddition, it has extensive broadband and TV distribution operations in four Nordic Countries. PAKTEL/ CHINA MOBILE/CMPAK Paktel was the first ever company granted license to carry out cellular phone services inPakistan, set up by Cable & Wireless. It carried out AMPS services until 2004, when thecompany launched GSM services as well. Its main competitor emerged in late 1990s asInstaphone and soon began to dominate the market. On 4th May 2007, Paktel was renamed toCMPak. And then, on 16th May 2007, China Mobile announced that it had upped its stake inCMPak to 100%. Moreover, PTA (Pakistan Telecommunication Authority) has announced that itmay resolve the frequency issue with China Mobile, as it was one of the main reason for pullout by Millicom International Cellular S.A.
WARID Warid Telecom International is an Abu Dhabi based mobile telecommunication firm providingtelephony services in Bangladesh, Pakistan and Uganda. ZONG
Zong is the first International brand of China Mobile being launched in Pakistan. It is meant toempower and liberate the people of Pakistan in every nook and corner of the country 1.1 PURPOSE OF THE PROJECT The purpose of this project is to enhance the ability of understanding the importantfactors, matrix, strategy of business. And also to encourage to know more about thetelecommunication sector in Pakistan.Ufone is one of my favorite cellular company. I have being using Ufone since2004. Over the past few years Ufone developed dynamically. Ufone is the purposeof my project and my communication medium in life
2.0 FINDINGS2.1 INTERNAL & EXTERNAL ANALYSIS INTERNAL ENVIORNMENTHuman Resource ManagementMarketing DepartmentCommercial DepartmentSales DepartmentFinance DepartmentPayroll DepartmentInformation Technology DepartmentEngineering DepartmentAdministrationAuditing DepartmentCustomer CareEXTERNAL ENVIORNMENTEconomic ConditionsSocial ConditionsCultureDemographicsEnvironmentalCompetitiveTechnologicalConsumer AttitudeGlobalization
Suggested Strategies 1. Market Development2. Market Penetration3. Product Development4. Restructuring5. Retrenchment6. Liquidation 5.0 References Pakistan Telecommunication Website
PTCL Annual Report Ufone Website Friends Teachers Handout,

SM Project

Uploaded by

Copyright:

Available Formats

SM Project

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

SM Project

Uploaded by

Copyright:

Available Formats

ACKNOWLEDGEMENT As a student of course.strategic management MGT 603 and all the preaching and guidance of my course teacher Mr.

PTCL Annual Report Ufone Website Friends Teachers Handout,

You might also like