Market Feasibility
Market Feasibility
Market Feasibility
MARKET FEASIBILITY AND MISSOURI NET NEW SALES STUDY LEES SUMMIT EAST TAX INCREMENT FINANCING PLAN INTERSTATE 470 & U.S. HIGHWAY 50 LEES SUMMIT, MISSOURI
April 2007
Prepared for: City of Lees Summit, Missouri 220 SE Green Lees Summit, MO 64063 Prepared by: Canyon Research Southwest, Inc. 651 Delaware Avenue, Suite 139 Buffalo, NY 14202 PR# 07-04-01
651 DELAWARE AVENUE, SUITE 139 / BUFFALO, NY 14202 / (716) 362-1203
April 10, 2007 Steven Lewis, City Administrator City of Lees Summit, Missouri 220 SE Green Lees Summit, MO 64063 RE: Market Feasibility and Missouri State Net New Sales Study First Amendment of the Lees Summit East TIF Plan; Lees Summit, Missouri
Dear Mr. Lewis: The attached report represents our findings relating to the Market Feasibility and Missouri Net New Sales Study prepared for the First Amendment Lees Summit East Tax Increment Financing (TIF) Plan located southeast of Interstate 470 and U.S. Highway 50 in Lees Summit, Missouri. The Lees Summit East TIF Plan calls for the development of a 548,186 square foot lifestyle center, 650,705 square foot power center, 85,000 square feet of festival retail and restaurants, Legoland Missouri theme park and 250-room hotel, Sea Life Aquarium and 850,000 square feet of office space. The First Amendment Lees Summit East Tax Increment Financing Plan is seeking a variety of public revenues sources including TIF revenues, City Super TIF revenues and State Supplemental TIF revenues. The City Super TIF and State Supplemental TIF allows for a portion of the new local and state taxes created by a project to be used to fund eligible public infrastructure and related costs for a period of up to 23 years. The purpose of the report is to evaluate the market viability of developing the Lees Summit East TIF Plans retail, hotel and office components as well as forecast net new retail sales generated for the State of Missouri by the project. Upon review of the report, should any questions arise or additional information requested I could be reached at (716) 362-1203. Respectfully submitted, CANYON RESEARCH SOUTHWEST, INC. Eric S. Lander, Principal Enclosure
TABLE OF CONTENTS
Page #
ii 1 1 2 4 4 6 6 7 8 9 10 21 23 27 28 28 28 35 36 37 38 38 38 42 43 45 46 46 55
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While the Independence Center retail hub located approximately eleven miles northeast of the Lees Summit East Redevelopment Area maintains a large inventory of big-box retailers, it lacks a major concentration of specialty retailers, restaurants, nightclubs and one-of-a-kind destination retailers. Lees Summit is the fastest growing community in eastern Jackson County and best suited to support a lifestyle center. These market dynamics bode well for the ability of the Lees Summit East Redevelopment Area to support feasible lifestyle center development. Lees Summits favorable demographics and lengthy list of absent big-box retailers also bodes well for the opportunity to facilitate feasible power center development. The Lees Summit East Redevelopment Area possesses the necessary site characteristics and trade area demographics to support feasible development of a lifestyle center, power center and festival retail. The location of the Independence Center retail hub outside of the primary and secondary trade area allows for the potential to attract sister stores and strong tenant interest reported by RED Development affirms the sites desirability as a premiere big-box retailer and large-scale shopping center location. In combination with the neighboring 719,639 square foot SummitWoods Crossing, development of the approximately 1.3 million square feet of retail space planned by the Lees Summit East TIF Plan will create a dynamic retail destination supporting the second largest concentration of retail space in eastern Jackson County. Given Lees Summits narrow retail market, considerable pent-up demand for retail space and market positioning, short-term development of the Redevelopment Areas three retail components appears reasonable and achievable. Scheduled opening dates are the fourth quarter 2008 for the lifestyle center and the fourth quarter 2009 to first quarter 2010 for the power center and festival retail. Based on actual lease rates for comparable power and lifestyle center in the Kansas City area achievable lease rates for both the lifestyle and power centers range from $23.00 to $32.00 per square foot triple-net for the small shops and $12.00 to $16.00 per square foot triple-net for the junior anchors. The two department store sites are virtual giveaways. Market lease rates for the shop and restaurant space within the festival retail center range from $28.00 to $35.00 per square foot. Lease rates for the small shops within the power center, power center and festival retail will fluctuate based on the spaces size, location and level of tenant improvements.
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for the Redevelopment Area will primarily originate from visitors to Legoland and the aquarium; therefore, feasible development wont be dictated by competitive hotel market conditions. A Market Report published by Smith Travel Research identified competitive area historical hotel operating trends that include six hotels totaling 430 rooms operating in Lees Summit as well as the 201-room Hilton Garden Inn in Independence and 121-room Courtyard by Marriott in Blue Springs. Concurrent with national hospitality trends, the competitive hotel market suffered from the adverse economic impact originating from 9/11. Recent operating trends suggest that the competitive hotel market is well on its way to recovery, posting strong gains in room demand, average daily rates (ADR), revenue per available room (RevPAR) and total lodging revenue over the past three years. The newer chain hotels outperform the overall market. With no short-term hotel development planned in Lees Summit competitive hotel market conditions are forecast to continue to recover. The Redevelopment Area possesses the necessary location and site requirements to support future development of a full-service hotel. The site offers convenient freeway access, necessary land area and infrastructure, and proximity to the Legoland theme park and aquarium that are forecast to generate annual attendance of approximately 1.45 million. Direct competition is minimal with no full-service hotels operating in Lees Summit and just two properties located within eastern Jackson County. The Legoland theme park is scheduled to open by spring 2009. To support the Legoland theme park operations the 250-room Legoland-theme hotel is expected to open soon after by fall 2009 to spring 2010. Based on directly competitive hotel market conditions and the ability of a fullservice hotel to capture room night demand generated by the approximately 1.45 million annual visitors to Legoland and the aquarium, the developers anticipated opening date for the 250-room Legoland-theme hotel appears reasonable and achievable. Daily room rates were forecast for the 250-room Legoland-theme hotel based on reported rates for full-service hotels in both eastern Jackson County and Overland Park, Kansas (i.e., Embassy Suites, Courtyard by Marriott and Sheraton Overland Park). Stabilized occupancy for the 250room hotel is forecast to require three years from opening. Year 1 operating results are forecast at a 60 percent occupancy rate, an ADR of $150 per night and a RevPAR of $90 per night. By stabilization in Year 3 the hotel is forecast to operate at an average occupancy rate of 70 percent, an ADR of $156 per night and a RevPAR of $109.25 per night.
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Lees Summit is anticipated to continue to emerge as an office location. The future of Lees Summit as a professional office location hinges on such competitive assets as excellent freeway access and exposure, the availability of freeway interchange building sites, ample inventory of executive housing, excellent quality of life including a highly rated school district, continued growth of high-income households (similar to South Johnson County, Kansas) and increased commute drive times into Kansas Citys Central Business District. Lees Summit is estimated to absorb 1.87 to 2.1 million square feet of professional office space through the year 2020, requiring the development of an estimated 153 to 172 acres of commercial land. The Lees Summit East Redevelopment Area is an excellent location for future professional office development. Location benefits include a Lees Summit address, high concentration of well-educated professionals, direct freeway access, the availability of executive housing and location within the Summit Technology Campus. Favorable site characteristics include major arterial street visibility, favorable adjacent land uses and sufficient parcel size to facilitate a wide mix of professional office product (i.e., single-tenant, garden, low-rise and mid-rise buildings) within a master planned environment and convenient freeway access. These favorable location and site characteristics are expected to support the Redevelopment Areas position as one of the premiere business locations in Lees Summit. At a 50 percent capture rate of city-wide office space absorption the Redevelopment Area is forecast to absorb approximately 75,000 square feet of office space annually, resulting in an 11- to 12-year project build-out. Current market conditions suggest that the initiate phase of office space within the Redevelopment Area is capable of entering the market by 2009. Given the Redevelopment Areas premiere office location, the development of Class B+ and A office space is supportable. Achievable rents in current dollars range from $20.00 to $24.00 per square foot full-service.
Estimated Net New Sales Generated by Lees Summit East TIF Plan
Net New Incremental Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $682,325,738 $665,309,209 $648,718,623 $213,587,189 $218,926,869 $224,400,041 $632,543,274 $208,377,746 $616,772,726 $203,295,362 $601,396,806 $198,336,938 $586,405,598 $193,499,452 $571,789,437 $188,779,953 $218,095,859 $223,548,255 $229,136,962 $234,865,386 $240,737,020 $246,755,446 $252,924,332 $259,247,440 $557,538,901 $184,175,564 $212,776,448 $543,644,806 $179,683,477 $207,586,778 $530,098,202 $175,300,953 $202,523,686 $516,890,360 $171,025,320 $197,584,084 $504,012,777 $166,853,971 $192,764,960 $55,452,860 $57,116,446 $58,829,939 $60,594,837 $62,412,682 $64,285,063 $66,213,615 $68,200,023 $70,246,024 $72,353,404 $74,524,007 $76,759,727 $79,062,519 $491,457,159 $162,784,362 $188,063,376 $53,837,728 $479,215,425 $158,814,012 $183,476,464 $52,269,639 $467,279,697 $154,940,499 $179,001,428 $50,747,223 $454,410,565 $151,161,462 $174,635,540 $48,037,419 $31,869,824 $32,666,570 $33,483,234 $34,320,315 $35,178,323 $36,057,781 $36,959,226 $37,883,206 $38,830,286 $39,801,044 $40,796,070 $41,815,971 $42,861,371 $43,932,905 $45,031,228 $46,157,008 $47,310,934 $443,099,877 $147,474,598 $170,376,136 $46,638,271 $31,092,512 $430,910,663 $143,877,656 $166,220,621 $44,118,853 $30,334,158 $420,191,702 $140,368,445 $162,166,459 $42,833,838 $29,594,300 $409,302,513 $136,944,824 $158,211,180 $41,148,500 $28,872,488 $398,487,147 $133,604,707 $154,352,371 $39,312,500 $28,168,281 $5,253,125 $5,384,453 $5,519,064 $5,657,041 $5,798,467 $5,943,429 $6,092,014 $6,244,315 $6,400,423 $6,560,433 $6,724,444 $6,892,555 $7,064,869 $7,241,491 $7,422,528 $7,608,091 $7,798,294 $7,993,251 $8,193,082 $8,397,909 $8,607,857 $8,823,053 $376,809,158 $125,425,026 $147,835,514 $38,250,000 $25,532,277 $5,125,000 $199,482,325 $111,950,500 $24,294,291 $42,500,000 $3,565,993 $5,000,000 $18,358,728 $18,358,728 $0 $0 $0 $0 $0 $1,802,774 $1,992,032 $2,187,379 $2,242,063 $2,298,115 $2,355,568 $2,414,457 $2,474,819 $2,536,689 $2,600,106 $2,665,109 $2,731,737 $2,800,030 $2,870,031 $2,941,782 $3,015,326 $3,090,709 $3,167,977 $3,247,176 $3,328,356 $3,411,565 $3,496,854 $3,584,275 $3,673,882 Summit Fair Power Center Legoland Festival Retail Aquarium Hotel F&B Sales Total Net New Sales $18,358,728 $189,113,558 $344,159,849 $362,878,362 $372,803,509 $382,780,222 $392,563,897 $403,794,441 $414,122,493 $425,984,424 $436,887,770 $448,071,312 $459,542,284 $471,308,105 $483,376,390 $495,754,949 $508,451,797 $521,475,156 $534,833,460 $548,535,364 $562,589,749 $577,005,722 $591,792,632 $606,960,068 $622,517,869
Gross
Base Year
Year
Sales
Sales
2008
$18,358,728
2009
$199,482,325
2010
$376,809,158
2011
$398,487,147
2012
$409,302,513
2013
$420,191,702
2014
$430,910,663
2015
$443,099,877
2016
$454,410,565
2017
$467,279,697
2018
$479,215,425
2019
$491,457,159
2020
$504,012,777
2021
$516,890,360
2022
$530,098,202
2023
$543,644,806
2024
$557,538,901
2025
$571,789,437
2026
$586,405,598
2027
$601,396,806
2028
$616,772,726
2029
$632,543,274
2030
$648,718,623
2031
$665,309,209
2032
$682,325,738
Totals
$12,246,451,416
$4,111,947,653
$4,627,180,034
$1,365,745,116
$842,115,306
$161,745,190
$66,928,811
$11,175,662,109
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Project Area 7 located at the northeast corner of Chipman and Ward Roads is planned for the development of approximately 850,000 square feet of office space. The submitted First Amendment TIF application does not contemplate activation of Project Area 7 or dedication of incremental TIF revenues. The First Amendment to the Lees Summit East Tax Increment Financing Plan creates a dynamic mixed-use development leveraging off of the sites excellent freeway exposure, efficient regional access, Kansas Citys status as a regional tourism destination and eastern Jackson Countys strong population and employment growth. The Legoland component is well positioned to both capitalize on the 11.2 million annual visitors to the Kansas City area as well as generate additional visitation. The retail components are designed to recapture retail sales from Lees Summit residents and generate new sales to the community.
Lifestyle Center
Lifestyle centers represent the latest evolution of the regional mall. During the past several years, the lifestyle center has provided a new type of business locale for fashion department stores, high-end specialty retailers and restaurants that traditionally operated the majority of their stores in regional malls. Lifestyle centers generally occupy 150,000 to 1.0 million square feet of retail space in an outdoor setting. Components of a lifestyle center include one or more fashion department stores or large specialty retailers and a large number of high-end specialty stores, restaurants and entertainment venues. Lifestyle centers maintain several clusters of similar retail categories such as entertainment (i.e., movie theatre and theme restaurants); home furnishings (i.e., furniture and linens); and fashion (i.e., apparel and cosmetics). Lifestyle centers have increasingly evolved into entertainment destinations, incorporating theme restaurant and nightclub clusters, cinemas, amusement centers, fun places, and entertainment spaces and streets. Lifestyle centers possess the following characteristics: Lifestyle centers have an open-air configuration and include at least 150,000 square feet of shop space occupied by department stores, high-end national chain specialty stores and theme restaurants. Retail categories most commonly represented are apparel, home goods, and books and music. Entertainment retailers such as a multiplex cinema and a large concentration of table-service restaurants are common; and Design ambience is critically important. Lifestyle centers invariably have amenities such as fountains and street furniture conducive to leisure-time visits and casual browsing. The retail layout and street pattern often reflect a Main Street type ambience, allowing parking directly in front of the stores.
Because of the unique market positioning lifestyle and entertainment centers/districts create a major retail destination catering to local residents, visitors and tourists. The trade area boundaries of destination lifestyle and entertainment centers/districts are influenced by a variety of factors, including: The size of the center and its tenant mix; The number and size of the anchor stores; The size and location of the nearest sister unit of the anchor store(s); 4
The areas transportation system; Site accessibility and travel times; Size and draw of the local tourism market; and The surrounding areas population density and demographic characteristics.
Power Center
Power centers generally contain 250,000 to 600,000 square feet of building area anchored by at least one major anchor store of 100,000+ square feet of and at least four smaller category specific junior anchor tenants each having 20,000 to 25,000 square feet or more. Power centers also contain a small inventory of in-line shops that constitute no more than 10 to 15 percent of the centers total building area. The major anchor may be a discount department store, a warehouse club or a home improvement store. The smaller category specific junior anchor tenants typically have a narrow merchandising focus but a deep selection in specific merchandise lines, such as consumer electronics, off-price apparel, sporting goods, books, computer hardware and software, bulk foods, records and tapes or building materials and home improvement products. Power centers typically occupy a 25- to 80-acre parcel, gravitate to super regional mall and freeway interchange locations, and maintain a primary trade area of a 5- to 10-mile radius.
Theme/Festival Center
Theme/festival centers typically employ a unifying theme that is carried out by the individual shops in their architectural design and, to an extent, in their merchandise. These centers are located within major tourist destinations and are anchored by restaurants, entertainment facilities and other tourist-oriented businesses. Theme/festival centers typically range in size from 80,000 to 250,000 square feet of shop space. Examples of theme/festival centers include Horton Plaza and Seaport Village in San Diego; Faneuil Hall Marketplace in Boston; and Harborplace in Baltimore.
Construction Trends
Due to its status as a rapidly growing suburban community, in recent years Lees Summit has experienced accelerated retail development activity as several national big-box retailers opened stores in an attempt to capitalize on an emerging new market. From 1997 to 2006 approximately 3.0 million square feet of retail space (includes freestanding, strip and anchored centers) was constructed in Lees Summit. New retail construction peaked in 2000 at 1.24 million square feet with the development of the 719,639 square foot SummitWoods Crossing. The power center is anchored by Super Target, Lowes Home Improvement Warehouse, and Kohls and now serves as Lees Summit primary retail destination. Despite the recent construction boom, Lees Summits retail vacancy rate has remained healthy, ranging between 1.09 to 3.27 percent from January 2002 through January 2006.
Retail Sales
In response to a growing population and heightened new retail construction activity, taxable retail sales in Lees Summit, Missouri escalated from $752 million in 2000 to $1.2 billion by 2006, an increase of nearly 60 percent.
Despite the recent construction boom and strong growth in retail sales, Lees Summit remains under retailed. According to the RMP Opportunity Gap Retail Stores Report published by Claritas, Inc. retail leakage in the City of Lees Summit provides the greatest opportunities for capturing additional retail sales for department and super stores, building materials and garden supplies, clothing and accessories stores, health and personal care, furniture and home furnishings, and electronics and appliance stores. These retail deficiencies suggest the opportunity to support continued shopping center development in Lees Summit.
Potential Retail Expenditures $43,137,183 $36,828,361 $178,559,438 $144,554,775 $65,779,679 $75,005,763 $11,037,314 $9,131,965 $182,103,933 $16,493,877 $6,511,232 $139,004,929
Actual Retail Sales $22,767,645 $20,932,735 $122,390,870 $1153,604,684 $43,578,217 $25,866,140 $7,303,218 $3,923,382 $88,398,710 $7,164,684 $2,606,229 $134,491,170
Opportunity Gap/Surplus $20,369,538 $15,895,626 $56,168,568 ($9,049,909) $22,201,462 $50,139,623 $3,734,096 $5,208,583 $93,705,223 $9,329,193 $3,905,003 $4,513,759
Community Center
260,000
CVS Pharmacy Summit Fitness Hy-Vee Food Store Osco Drug / Ace Hardware Westlake Ace Hardware Hobby Lobby Price Chopper
Community Center
149,892
Community Center
121,674
Neighborhood Center
133,137
Neighborhood Center
108,000
Neighborhood Center
89,748
Neighborhood Center
88,273
Price Chopper
1,670,363
2007 90,785 $33,113 $3,006,163,705 45% 1.0 $1,352,773,667 $1,176,184,466 $176,589,201 $225 784,841
2011 106,865 $37,238 $3,979,438,870 45% 1.0 $1,790,747,492 $1,176,184,466 $614,563,026 $245 2,508,421
According to Claritas, Inc. during 2006, total retail sales for Lees Summit, exclusive of automobile sales, were estimated at nearly $1.2 million. Assuming Lees Summit achieves a retail trade pull factor of 1.0 potential retail sales generated by city residents amount to $1.35 billion. The estimated retail leakage of approximately $177 million is sufficient to support approximately 785,000 square feet of retail space today. By the year 2011, Lees Summit is forecast to capture an additional $438 million in retail sales, sufficient to support development of 1.72 million square feet of retail space. Of this future demand for retail space upscale retail is forecast to account for approximately 600,000 square feet. Therefore, it appears sufficient demand exists to warrant near-term construction of all three shopping center concepts totaling approximately 1.3 million square feet planned for by the Lees Summit East TIF Plan. To conclude, from 2007 through 2011, residents of Lees Summit, Missouri are forecast to generate retail sales sufficient to support feasible development of over 2.5 million square feet of retail space. This retail space demand forecast does not account for the capture of retail sales originating from outside of the community. With the presence of Wal-Mart, Home Depot and SummitWood Crossing, Lees Summit is drawing non-resident shoppers from Kansas City and Raytown to the north and unincorporated areas to the east. Development of the Lees Summit East TIF Plans retail components will substantially improve Lees Summits retail draw from outside of the community.
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10
Gifts & Specialty Shops Apple Computers Bang & Olufsen Barnes & Noble Discovery Channel EB Games Paper Source Sharper Image Sony Style Fine Jewelry Helzberg Diamonds Swirk Jewelry Tiffany & Co. Tivol Vinca Fine Jewelry
Specialty Foods Balsano's Gelato Cafe The Better Ceddar Cold Stone Creamery LatteLand Expresso Panache Chocolatier Scooters Coffeehouse Starbucks Coffee
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Hawthorne Plaza is located immediately south of Town Center Plaza and houses such upscale retailers as Tivol Fine Jewelers, Talbots, Jos. A. Bank Clothiers, Steves Shoes, Casa Bonita Home, Rumors Salon, and 40 Sardines Restaurant. Together, Town Center Plaza and Hawthorne Plaza form southern Johnson Countys premiere upscale retail destination. The Town Center Plazas distance from the planned Summit Fair greatly minimizes its competitive impact.
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Zona Rosa
Zona Rosa is a 93-acre mixed-use project located at the intersection of Interstate 29 and Barry Road within the northern region of Kansas City, Missouri. Zona Rosa is designed as an urban village with pedestrian promenades and public plazas supporting nearly 900,000 square feet of specialty shops, restaurants and entertainment venues. Office space, residential housing and lodging are integrated within the lifestyle center. The mix of commercial and residential uses has created a dynamic urban environment not found anywhere in northern Kansas City. Zona Rosa Phase 1 is designed for 506,792 square feet of specialty retail and restaurant space. The initial phase opened in mid-2004 with 485,119 square feet of specialty retail space constructed to date. Anchor tenants include Dicks Sporting Goods, Marshalls Megastore, Barnes & Noble, DSW Shoes, and Majestic Theatre and Comedy Club. Dining (18 restaurants), apparel & accessories (23 stores) and entertainment venues highlight Zona Rosas tenant mix. The current tenant mix for Zona Rosa Phase 1 is outlined in the table on page 14. Zona Rosa Phase 1 is currently 92 percent occupied. Signed tenants not yet open include Charlotte Russe (7,200 square feet), Marshmellow Kisses (5,000 square feet), Healthy Home Store (1,381 square feet) and GNC (1,090 square feet). Just 21,673 square feet of shop space remains to be constructed at Zona Rosa Phase 1. Zona Rosa Phase 2 is now under construction located immediately north of Phase 1 adjacent to both Interstate 29 and MO 152. A 200,000 square foot Dillards store will anchor Phase 2, accompanied by ten commercial buildings housing 185,000 square feet of specialty shops and restaurants, 44,000 square feet of office space and 54 residential units. A 100-room hotel is planned for the western portion of Phase 2 at the southeast corner of North Congress Avenue and MO 152. Site work on Zona Rosa Phase 2 is currently underway with the 185,000 square feet of shops scheduled to open by August 4, 2008 and the 200,000 square foot Dillards store opening by September 3, 2008. Zona Rosas suburban location, trade area demographics, project design and tenant mix makes it the most comparable Kansas City area lifestyle center to Summit Fair. However, its distance approximately 31 miles to the nortwest greatly minimizes its competitive impact.
13
Anchor Tenants Marshalls MegaStore Dick's Sporting Goods Barnes & Noble
Home Furnishings Ethan Allen Norwalk Furniture The Sharper Image DSW Stride Rite
Shoes
14
15
Men's & Women's Fashions Applebee's Arthur Bryant's Bob Evans Chili's Bar & Grill Chipotle Culver's Gimme Sum Hash House a Go Go IHOP Johnny Carino's Longhorn Steakhouse McDonalds Nick-N-Willy's Pizza Outback Steakhouse Panera Bread Planet Sub Sonic Taco Bueno Ted's Montana Grill Caliente Cuban Restaurant Cantina #1 Corona Cheeseburger in Paradise Claddagh Irish Pub Dave & Buster's Granite City Food & Brewery Hooter's Margarita Mama's Pin-Up Bowl Saddle Ranch Chop House STIX T-Rex The Legends 14 Theatres Wildfish Yard House
Aeropostale American Eagle Outfitters Ann Taylor Banana Republic BCBG Max Azria Brooks Bros. Carters Cavender's Forever 21 Gap Outlet H&M Hot Topic Jockey Maurices Motherhood Maternity Old Navy Oshkosh B'Gosh Pacific Sunwear Sports Nutz T.J. Maxx The Buckle Tommy Hilfiger Home Furnishings & Electronics Amini's Galleria Cingular Wireless Curtains of Kansas City GameStop Home Decorator's Collection Le Creuset Linens 'N Things Verizon Wireless Shoes & Athletic Apparel Adidas Clarks Converse Finish Line Nike Off Broadway Shoes Rack Room Shoes Timberline Cards/Books/Gifts Books-a-Million Build-a-Bear Hallmark T-Bones Team Shop Wyldewood Cellars Winery
Specialty Shops
Beauty Brands Claire's Helzberg Diamonds Nails So Happy Sunglass Hut The Cosmetics Company Store Ultra Diamonds Wilson's Leather Zale's
16
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The table on pages 19 and 20 provides a matrix comparing the tenant mix of the four comparable destination lifestyle centers/districts operating in the metropolitan Kansas City area. The purpose of this comparative analysis is to identify a potential market niche and retail tenant mix for Summit Fair. Zona Rosa Phase 1 and Town Center Plaza are suburban lifestyle and entertainment centers maintaining a similar tenant mix highlighted by apparel stores, dining establishments, specialty stores, and entertainment venues. In fact, these destination lifestyle and entertainment centers share many of the same national retailers (i.e., American Eagle Outfitters, Ann Taylor, Express, The Gap, Barnes & Noble, and Sharper Image) due to similar market positioning, high trade area income levels, and their distance apart which allows for the operating of sister stores. Both Zona Rosa Phase 1 and Town Center Plaza service primarily the local market and illustrate the potential of Summit Fair to attract national and regional retailers. Examples of retailers operating stores at both Town Center Plaza and Zona Rosa include American Eagle Outfitter, Buckle, Cache, Express, Gap, Limited, Victorias Secret, Barnes & Noble, Dicks Sporting Goods, Sharper Image and The Childrens Place. Country Club Plaza and the Village West Tourism District illustrate the ability of lifestyle centers/districts to support a regional trade area through a unique tenant mix and association with major attractions. Country Club Plaza benefits from its prestigious image, large inventory of specialty retailers and restaurants, and urban mixed-use environment while the Village West Tourism District benefits from the regional draw of Nebraska Furniture Mart, Cabelas and the Kansas Speedway. The Legends at Village West has created a distinctive retail environment through the tenancy of one-of-a-kind retailers, theme restaurants, and entertainment venues not currently operating in the Kansas City market. The market positioning of both lifestyle and entertainment centers/districts attracts local residents, tourists and area visitors as well as generated above-average retail sales volumes. National lifestyle retailers operating in eastern Jackson are limited to Independence Center. Clothing and accessories stores operating within the Independence Center retail hub include Abercrombie & Fitch, Aeropostale, American Eagle Outfitters, Ann Taylor Loft, Buckle, C.J. Banks, Charlotte Russe, Chicos, Chistopher Banks, Coldwater Creek, Gap, Hollister & Co., J. Jill, New York & Company, The Limited Too and Victorias Secret. Major national clothing and accessories chains not operating a store at the Independence Center hub include Banana Republic, Forever 21, J. Crew, Lane Bryant, Talbots and White House/Black Market. To conclude, given the modest inventory of national lifestyle retailers operating stores within the Independence Center a large number of national upscale clothing, accessories and specialty retailers are candidates for Summit Fair. Summit Fair is also located outside of Independence Centers primary trade area allowing the opportunity to support sister stores. Despite high income levels only a modest number of national restaurant chains operate in Lees Summit. Potential restaurant chains include Bravo Italiana, California Pizza Kitchen, Cheesecake Factory, Houstons, Kona Grill, P.F. Changs China Bistro, Red Lobster and Teds Montana Grill.
18
X X X
X X
X X X X
X X X
19
X X X
X X X X X X X X
X X
X X
20
21
NEC 39th Street & Arrowhead Avenue SEC 39th Street & MO 291 NEC I-470 & Hwy 40
NWC Jackson Drive & Little Blue Parkway NEC 39th Street & Arrowhead Avenue NWC Jackson Drive & Little Blue Parkway
NEC 39th Street & Arrowhead Avenue NWC Jackson Drive & Little Blue Parkway
NEC 39th Street & Arrowhead Avenue NWC 39th Street & Crackerneck Road NEC 39th Street & Arrowhead Avenue NEC 39th Street & Crackerneck Road SWC 39th Street & MO 291
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Visibility
Visibility and exposure have a significant influence on a shopping centers achievable retail sales volumes. All shopping center types should possess major arterial frontage with lifestyle centers preferring a freeway or highway location. National and regional big-box retailer, restaurant, convenience store and bank chains also require major arterial frontage. The Lees Summit East Redevelopment Area possesses extensive frontage onto both Interstate 470 and U.S. Highway 50, satisfying the exposure requirement of big-box retailer, lifestyle center and power center sites.
Accessibility
Lifestyle and power centers rely on an efficient regional transportation network that typically includes a mix of major arterial streets and freeways. The Lees Summit East Redevelopment Area is located adjacent to Interstate 470 and U.S. Highway 50 providing the necessary regional access to support big-box retailer, lifestyle center and power development.
Traffic Counts
The vehicular traffic counts on arterial streets that flow past the site are important when evaluating a potential lifestyle center site. Average daily traffic counts past the Lees Summit East Redevelopment Area were reported by the Missouri Department of Transportation in 2005 at 54,955 vehicles on Interstate and 55,692 vehicles on U.S. Highway 50. These high traffic volumes provide sufficient exposure for big-box retailers, specialty shops and restaurants.
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Direct Competition
Department stores and category-specific big-box retailers anchor lifestyle centers. National retailers operating stores in an 8-mile radius of the Lees Summit East Redevelopment Area are listed in the table below.
Home Improvement
Movie Theatre Sporting Goods Hobby & Crafts Clothing & Accessories
Notable big-box retailers absent from the primary and secondary trade area include Dillards, Macys, Costco, Sams Club, AMC Theatres, Marshalls, Mervyns, Ross, Steinmart, Gordmans, Petsmart, Barnes & Noble Booksellers, Comp USA, Bed Bath & Beyond and Linens N Things. This lengthy list of absent big-box retailers bodes well for the Lees Summit East Redevelopment Area to attract a sufficient number of big-box retailers to facilitate feasible lifestyle and power center development.
24
Tourism Market
Feasible festival retail development requires access to a large tourism market and close proximity to a major tourism attraction. The Kansas City area serves as a regional tourism destination supporting upscale shopping, professional sports franchises and a host of tourism attractions. During 2006, visitors to the metropolitan Kansas City area were estimated 11.2 million. First-year attendance is estimated at approximately 1.0 million for Legoland and 450,000 for the aquarium. The strong local tourism market and location adjacent to Legoland Missouri and aquarium provides an ideal setting for the Lees Summit East Redevelopment Area to support festival retail development.
Conclusions
Based on standard site evaluation criteria, it has been determined that the Lees Summit East Redevelopment Area possesses the necessary site characteristics and trade area demographics to support feasible development of a lifestyle center, power center and festival retail. The location of the Independence Center retail hub outside of the primary and secondary trade area allows for the potential to attract sister stores and strong tenant interest reported by RED Development affirms the sites desirability as a premiere big-box retailer and large-scale shopping center location. In combination with the neighboring 719,639 square foot SummitWoods Crossing, development of the approximately 1.3 million square feet of retail space within the Lees Summit East Redevelopment Area will create a dynamic retail destination and the second largest concentration of retail space in eastern Jackson County.
25
8.49% 9.30% 12.08% 16.92% 24.10% 14.17% 10.61% 3.47% 0.66% 0.19%
7.07% 7.78% 9.98% 15.49% 22.20% 15.11% 15.26% 5.43% 1.25% 0.43%
6.09% 6.68% 8.28% 14.04% 20.21% 15.46% 18.31% 8.04% 2.09% 0.81%
11,225 12,137 19,713 11,183 20,916 26,949 21,110 12,980 17,002 35.53 35.62
12,433 11,882 20,393 14,065 18,399 25,065 24,906 16,504 18,494 36.67 36.44
12,614 12,825 20,194 15,975 18,030 23,613 27,065 20,481 21,257 37.71 37.37
26
Conclusions
The Lees Summit East Redevelopment Area is planned for development of lifestyle, power and festival centers totaling approximately 1.3 million square feet. In recent years Lees Summit has experienced accelerated retail construction activity as several national big-box retailers opened stores in an attempt to capitalize on the communitys growing population, high-income levels and narrow retail market. From 1997 to 2006 nearly 3.0 million square feet of retail space was constructed in Lees Summit. New retail construction peaked in 2000 at 1.24 million square feet. Taxable retail sales in Lees Summit escalated from $752 million in 2000 to $1.2 billion by 2006, an increase of nearly 60 percent. Like so many rapidly growing suburban communities, despite a recent surge in new retail construction Lees Summit remains severely under-retailed and continues to suffer from considerable retail sales leakage. Retail leakage during 2006 was estimated at $177 million, sufficient to support approximately 785,000 square feet of retail space. By the year 2011, Lees Summit is forecast to support an additional $438 million in retail sales and 1.72 million square feet of retail space. Of this future demand for retail space upscale retail is forecast to account for approximately 600,000 square feet. Therefore, sufficient demand exists to warrant near-term construction of all three shopping center concepts totaling approximately 1.3 million square feet planned for the Lees Summit East Redevelopment Area. Four destination lifestyle centers/districts currently operate within the central, north, west and southwest quadrants of the metropolitan Kansas City area. Their distance apart allows for the operation of sister stores. The Lees Summit East Redevelopment Area is located within eastern Jackson County that doesnt possess a lifestyle center. While the Independence Center retail hub approximately eleven miles northeast of the Lees Summit East Redevelopment Area maintains a large inventory of big-box retailers, it lacks a major concentration of specialty retailers, restaurants, nightclubs and one-of-a-kind destination retailers. Lees Summit is the fastest growing community in eastern Jackson County and best suited to support a lifestyle center. These market dynamics bode well for the ability of the Lees Summit East Redevelopment Area to support feasible lifestyle center development. Lees Summits favorable demographics and lengthy list of absent big-box retailers also bodes well for the opportunity to facilitate feasible power center development. The Lees Summit East Redevelopment Area possesses the necessary site characteristics and trade area demographics to support feasible development of a lifestyle center, power center and festival retail. The location of the Independence Center retail hub outside of the primary and secondary trade area allows for the potential to attract sister stores and strong tenant interest reported by RED Development affirms the sites desirability as a premiere big-box retailer and large-scale shopping center location. In combination with the neighboring 719,639 square foot SummitWoods Crossing, development of the approximately 1.3 million square feet of retail space planned by the Lees Summit East TIF Plan will create a dynamic retail destination supporting the second largest concentration of retail space in eastern Jackson County.
27
# of Hotels 0 0 6 1 7
28
1999
61
Budget / Economy Hotels Super 8 963 SE Oldham Parkway Limited-Service Hotels Holiday Inn Express 4825 NE Lakewood Parkway Comfort Inn & Suites 3701 Ralph Powell Road Hampton Inn 1751 NE Douglas Street Comfort Inn 607 SE Oldham Parkway Lee's Summit Inn 1020 SE Blue Parkway Fairfield by Marriott 1301 NE Windsor Drive 75 X X
$69.95 $78.95 - $109.99 Suites $75.99-$80.99 Standard $82.99 - $119.99 Suite $99-$109 Standard $159 King Jacuzzi $64.99 Standard $69.99 Suites $59 - $69 Standard $99 Suites $79.99 Standard $84.99-89.99 King Room
29
The City of Lees Summit levies a sales tax equivalent to 5.0 percent of gross daily rental receipts derived from transient guests for hotels and motels. Since FY 1999-2000 transient lodging tax revenue collected by the City of Lees Summit has grown by approximately 46 percent. From November 1999 through June 2001 three new hotel properties totaling 246 rooms opened in Lees Summit. The large gains in transient lodging tax receipts during fiscal years 2000-01 and 2001-02 are reflective of the new inventory in hotel rooms. Consistent with local and national lodging industry trends, lodging demand and revenues declined in FY 2002-03 and remained depressed for the following two years. Transient lodging receipts reported by the City of Lees summit grew by a healthy 5.8 percent in FY 2005-06.
The 250-room Legoland-theme hotel is designed as a full-service property featuring upscale room design and amenities, including food and beverage operations, swimming pool, fitness center, meeting space and business services. Because no comparable full-service hotels currently operate in Lees Summit the competitive market analysis expanded the survey to include fullservice hotels operating in eastern Jackson County. The survey identified two comparable hotel properties including the 201-room Hilton Garden Inn in Independence and 121-room Courtyard by Marriott in Blue Springs. Opened in October 2001, the Hilton Garden Inn is the most comparable full-service hotel operating in eastern Jackson County. Located at Interstate 70 and Little Blue Parkway approximately 12 miles northeast of the Redevelopment Area, the Hilton Garden Inn features an 11,322 square foot ballroom with a seating capacity of up to 1,400, two on-site restaurants (Great American Grill and Hereford House), business center, swimming pool, jacuzzi and fitness center. The 20,000 square foot Hartman Conference Center is located adjacent to the Hilton Garden Inn. The daily room rate for the Hilton Garden Inn is currently $119.
30
The Courtyard by Marriott in Blue Springs, Missouri opened in April 2000. The 4-floor, 121room hotel (118 standard rooms and 3 suites) is located at Interstate 70 and Adams Dairy Parkway adjacent to the Adams Pointe Golf Club. The hotel caters to business travelers and groups due to its association with the Adams Pointe Conference Center that offers ten meeting rooms totaling 25,000 square feet of conference space seating 12 to 1,200 people. Hotel amenities include an indoor swimming pool and whirlpool, fitness center, business services and the Courtyard Caf. Current daily room rates range from $99 to $119 for standard rooms and $139 for suites. Golf packages are also available. A customized Market Report was purchased from Smith Travel Research identifying competitive area historical hotel operating trends. Smith Travel Research is an independent research firm that compiles data on the lodging industry. As depicted by the table below, Market Report includes six hotels totaling 430 rooms operating in Lees Summit as well as the 201-room Hilton Garden Inn in Independence and 121-room Courtyard by Marriott in Blue Springs. The Market Report published supply and demand data from 2000 to 2006.
Year Opened
# of Rooms
52 76 57 109 75 61
0 0 0 900 0 0
2001 2000
11,322 8,272
31
According to the data published by Smith Travel Research, from 2001 to 2003 the average annual occupancy levels for the eight competitive hotel properties declined considerably due to the ill effects of 9/11 on the national tourism industry as well as the opening of four hotels generated a strong spike in hotel room supply. With the absence of new hotel supply and an improving local economy hotel occupancies improved to 52.9 percent during 2004. Hotel demand continued to strengthen in 2005 and 2006 as the average occupancy reached 58.3 percent. During 2006, the cumulative occupancy level among the six properties operating in Lees Summit was approximately 56.2 percent.
From 2000 to 2006, the peak season for the eight competitive hotels ran during the summer months of June through August with monthly hotel occupancy rates averaging 59.2 to 65.7 percent. The winter months of November through January represent the off season with monthly occupancy rates averaging 39.9 to 46.4 percent since 2000.
32
During 2006, the days of the week capturing the highest room demand among the eight competitive hotel properties were from Monday through Wednesday marked by business travel with reported average occupancy levels of 57.9 to 67.7 percent. Friday and Saturday also reported strong room demand concentrating on leisure travelers with occupancies averaging 63.3 to and 67.3 percent, respectively.
From 2001 to 2003 the eight competitive hotel properties reported relatively flat average daily rates (ADR), reflecting large gains in room inventory and declining occupancy levels. ADR escalations have improved over the past three years with annual gains of 2.02 to 5.79 percent. By 2006, the ADR reached $75.32, up from $67.17 in 2003. Revenue per available room (RevPAR) also improved from $33.94 in 2003 to $43.89 in 2006, an average annual increase of 8.9 percent. In the past three years room demand escalated by 3.79 to 6.08 percent per year from 138,666 room nights in 2003 to 159,949 room nights in 2006.
33
Over the past three years the significant gains in occupancy and ADR levels among the eight surveyed hotel properties has produced improving lodging revenues. As illustrated by the bar chart below, total lodging revenues grew from $9.3 million in 2003 to $12.0 million in 2006, an increase of 29.3 percent.
To conclude, the Lees Summit hotel market experienced strong expansion from 1998 to 2001 with the bulk of the new inventory concentrating on mid-price limited-service properties. Existing hotel properties cater to both business and leisure travelers. Group travel demand is modest due to the absence of a full-service hotel with meeting space. Only two full-service hotels operate in eastern Jackson County that are considered comparable to the Legoland-theme hotel planned for the Redevelopment Area. Concurrent with national hospitality trends, the competitive hotel market suffered from the adverse economic impact originating from 9/11. Recent operating trends suggest that the competitive hotel market is well on its way to recovery, posting strong gains in room demand, ADR, RevPAR and total revenue over the past three years. The newer chain hotels outperform the overall market. In recent years the competitive hotel properties have reported increased room demand during mid-week by business travelers and weekends by leisure travelers. With no short-term hotel development planned in Lees Summit competitive hotel market conditions are forecast to continue recovery.
34
Average occupancy levels and revenue per available room are presently insufficient to support economically feasible new hotel construction within Lees Summit. However, as the existing properties achieve stabilized occupancies and the local business community and population continues to grow, the short-term demand for additional hotel rooms will materialize. The most appropriate location for future hotel development is within the Interstate 470 corridor. Demand for the 250-room hotel planned for the Redevelopment Area will primarily originate from visitors to Legoland and the aquarium; therefore, feasible development wont be dictated by competitive hotel market conditions.
35
36
The Legoland hotel is designed as a full-service property. Based on lodging industry site selection criteria the Legoland site possesses the necessary location and site requirements to support future development of a full-service hotel. The site offers convenient freeway access, necessary land area and infrastructure and proximity to the Legoland theme park and aquarium that are forecast to generate annual attendance of approximately 1.45 million. Direct competition is minimal with no full-service hotels operating in Lees Summit and just the 201room Hilton Garden Inn and the 121-room Courtyard by Marriott located within eastern Jackson County.
Conclusions
The Redevelopment Area is designed for a 250-room Legoland-theme full-service hotel. Direct competition is minimal with just seven hotel properties totaling 493 rooms currently operating in Lees Summit. No full-service hotels operating in Lees Summit and just the 201-room Hilton Garden Inn and the 121-room Courtyard by Marriott located within eastern Jackson County. The Lees Summit hotel industry supports a narrow mix of economy and mid-price properties catering primarily to leisure and business travelers. Approximately two-thirds of Lees Summits inventory of hotel rooms was constructed from 1998 to 2001. Since mid-2001 no new hotels have opened in Lees Summit. During 2006, the seven hotels in Lees Summit operated at a cumulative occupancy rate of 56.2 percent. No hotel properties are currently under construction and scheduled for completion by year-end 2007. By 2010, the occupancy rate of the seven hotels in Lees Summit is forecast to improve to 61.5 percent. Demand for the 250room hotel planned for the Redevelopment Area will primarily originate from visitors to Legoland and the aquarium; therefore, feasible development wont be dictated by competitive hotel market conditions. A Market Report published by Smith Travel Research identified competitive area historical hotel operating trends that include six hotels totaling 430 rooms operating in Lees Summit as well as the 201-room Hilton Garden Inn in Independence and 121-room Courtyard by Marriott in Blue Springs. Concurrent with national hospitality trends, the competitive hotel market suffered from the adverse economic impact originating from 9/11. Recent operating trends suggest that the competitive hotel market is well on its way to recovery, posting strong gains in room demand, ADR, RevPAR and total revenue over the past three years. The newer chain hotels outperform the overall market. With no short-term hotel development planned in Lees Summit competitive hotel market conditions are forecast to continue recovery. The Legoland site possesses the necessary location and site requirements to support future development of a full-service hotel. The site offers convenient freeway access, necessary land area and infrastructure and proximity to the Legoland theme park and aquarium that are forecast to generate annual attendance of approximately 1.45 million. Direct competition is minimal with no full-service hotels operating in Lees Summit and just two properties located within eastern Jackson County.
37
200,000
150,000
100,000
50,000
0 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
38
The Lees Summit office market has historically consisted of Class B and C garden office product. In the past several years much of the new office construction has included larger Class B+ buildings located within business parks along Interstate 470. A list of office buildings constructed during 2005 and 2006 is summarized in the table below.
Address 2618 A NW Chipman Rd 3700 SW Cheddington Dr 1205 NE Douglas St 601 NW Obrien Rd 251 SW View High Dr 1110 SE Broadway Dr 1905 SE Langsford Rd 1155 NE Douglas St Bailey Center Building 221 NW McNary Ct 4880 NE Goodview Cr 100 NE Tudor Rd 3540 NE Ralph Powell Rd 340 NE Capital Dr 100 NE Missouri Rd 3171 NE Carnegie Dr 255 NW Blue Py 3550 NE Ralph Powell Rd 3350 NE Ralph Powell Rd 3215 NE Carnegie Dr 301 NE Mulberry St 1301 NW Arborwalk Bv
Building Area Sq Ft 2,500 3,081 3,406 4,327 4,431 5,400 5,404 6,180 7,855 8,332 8,525 8,900 12,925 13,650 14,658 14,880 16,250 17,167 18,260 18,480 43,062 9,600 247,273 Building Area Sq Ft 3,636 5,440 8,913 8,970 9,000 12,050 12,327 20,067 21,316 101,719
Address 821 NE Columbus St 410 D SE 3rd St 3151 NE Carnegie Dr 915 SW Lemans Ln 3170 NE Carnegie Dr 3570 NE Ralph Powell Rd 3200 NE Ralph Powell Rd 3735 SW Raintree Dr 3265 NE Ralph Powell Rd
39
Over the past several years the bar has been raised in the Lees Summit speculative office market with several Class B+ buildings entering the market commanding lease rates much higher than historically supportable. The highest quality Class B+ product is located within new buildings at the Interstate 470 interchanges at Woods Chapel Road and Douglas Street. Despite this upward trend, office space in Lees Summit doesnt command the high rents supported by Overland Park, Kansas. According to Colliers Turley Martin Tucker, the annual lease rate for speculative office space in eastern Jackson County averages $16.98 per square foot full-service. Class A office space leases for $19.64 per square foot with Class B space leasing for $15.34 per square foot. A survey of speculative office buildings in Lees Summit was conducted in an effort to gauge current lease rates. As the table on page 41 indicates, 31 speculative office buildings were surveyed totaling 386,988 square feet of net leasable space. Annual lease rates range from $13.00 to $24.00 per square foot full-service with the highest quality buildings garnering $19.00 to $24.00 per square foot. Two actively developing business parks in Lees Summit will pose as the principal competitors to the designated office land within the Lees Summit East TIF Plan. Rollins Meadows is located at the southeast corner of Interstate 470 and Douglas Street and is approved for the development of 414,757 square feet of office. Existing office development includes Legacy Ridge Corporate Centre I-IV totaling 106,842 square feet of leasable space, 45,258 square foot Southwestern Bell Call Center and freestanding buildings occupied by Geha and MBPI. Rollins Meadows is complemented by the neighboring 109-room Hampton Inn, Outback Steakhouse and 119,585 square foot Douglas Square Shops. The Chapel Ridge Office Park at the southwest corner of Interstate 470 and Woods Chapel Road rates as Lees Summits premier office park, featuring freeway visibility, presence adjacent to the Chapel Ridge Golf Course and close proximity to executive housing. Several single-tenant and speculative office buildings have been constructed along the Interstate 470 frontage and backing onto the golf course. The Lees Summit speculative office market is dominated by Class B and C garden office space. Recent new office development has been particularly active along the North Interstate 470 Corridor consisting of higher quality Class B+ product. The future of Lees Summit as a professional office location hinges on such competitive assets as excellent freeway access and exposure, the availability of freeway interchange building sites, amply inventory of executive housing, excellent quality of life including a highly rated school district, continued growth of high-income households (similar to South Johnson County, Kansas) and increased commute drive times into Kansas Citys Central Business District.
40
41
At an average FAR on 0.30 and a market equilibrium vacancy rate of 7.0 percent, through the year 2020 the Lees Summit speculative and owner-occupied office market is forecast to absorb an estimated 153 to 172 acres of commercial land. Based on freeway access and exposure; convenient access to Kansas Citys CBD; ability to support a mixed-use campus environment and proximity to executive housing, the Interstate 470 Corridor will remain as Lees Summits premier professional office location. Through the year 2020 the Interstate 470 Corridor is anticipated to capture 75 to 80 percent of all city-wide office space absorption.
42
Location
Lees Summit is an affluent bedroom community with a good reputation for a high quality of life and convenient freeway access. Existing office space demand within Lees Summit has stemmed from the high concentrations of professionals living in the community. Future office space demand will result from continued population growth and influx of educated professionals. As an office location the Lees Summit East Redevelopment Area benefits from excellent freeway access, ability to support a mixed-use campus environment, the availability of executive housing and convenient access to a wide variety of on-site retail facilities. The Redevelopment Areas presence within the Summit Technology Campus will also provide for a prestigious business address. The 328-acre Summit Technology Campus was originally constructed in 1961 to house Bell Labs. The campus consists of three connected buildings totaling 1.3 million square feet of office space occupied by AT&T, General Services Administration, LabOne, Caremark, St. Lukes, Fabtech, Inc., eScout.com; Questcor Pharmaceuticals, and Central Missouri State University. A total a 200 acres of vacant land remains available for development within the Summit Technology Campus, designed for a mix of office and retail uses.
43
Conclusions
It has been concluded that the Lees Summit East Redevelopment Area is an excellent location for future professional office development. Location benefits include a Lees Summit address; high concentration of well-educated professionals; direct freeway access; the availability of executive housing and location within the Summit Technology Campus. Favorable site characteristics include major arterial street visibility, convenient freeway access and exposure, favorable adjacent land uses and sufficient parcel size to facilitate a wide mix of professional office product (i.e., single-tenant, garden, low-rise and mid-rise buildings) within a master planned environment.
44
Conclusions
The Lees Summit East TIF Plan designates approximately 850,000 square feet of office space. Over the past decade the level of new office construction in Lees Summit has accelerated with approximately 2.6 million square feet of space constructed from 1995 through 2006. Recent development has raised the bar in terms of product type. The Lees Summit office market has historically consisted of Class B and C garden office product. In the past several years Class B+ buildings have accounted for much of the new office construction commanding lease rates much higher than historically supportable. The highest quality Class B+ product is located at the Interstate 470 interchanges at Woods Chapel Road and Douglas Street. Annual lease rates for speculative office space in Lees Summit range from $13.00 to $24.00 per square foot fullservice with the highest quality buildings garnering $19.00 to $24.00 per square foot. Lees Summit is anticipated to continue to emerge as an office location. The future of Lees Summit as a professional office location hinges on such competitive assets as excellent freeway access and exposure, the availability of freeway interchange building sites, ample inventory of executive housing, excellent quality of life including a highly rated school district, continued growth of high-income households (similar to South Johnson County, Kansas) and increased commute drive times into Kansas Citys Central Business District. Lees Summit is estimated to absorb 1.87 to 2.1 million square feet of professional office space through the year 2020, requiring the development of an estimated 153 to 172 acres of commercial land. The Lees Summit East Redevelopment Area is an excellent location for future professional office development. Location benefits include a Lees Summit address, high concentration of well-educated professionals, direct freeway access, the availability of executive housing and location within the Summit Technology Campus. Favorable site characteristics include major arterial street visibility, convenient freeway access, favorable adjacent land uses and sufficient parcel size to facilitate a wide mix of professional office product (i.e., single-tenant, garden, lowrise and mid-rise buildings) within a master planned environment. These favorable location and site characteristics are expected to support the Redevelopment Areas position as one of the premiere business locations in Lees Summit. At a 50 percent capture rate of city-wide office space absorption the Redevelopment Area is forecast to absorb approximately 75,000 square feet of office space annually, resulting in an 11- to 12-year project build-out. Current market conditions suggest that initiate phase of office space within the Redevelopment Area is capable of entering the market by 2009.
45
Lodging and food and beverage revenue forecasts for the 250-room Legoland-theme hotel were based on a survey of comparable full-service hotel in the metropolitan Kansas City area as well as lodging industry data published by Smith Travel Research.
47
Lees Summit TIF Plan - Summit Fair Forecast Retail Sales through Stabilization
Project Component Department Store Department Store Junior Anchors & Shops Out Lot 1 Out Lot 3 Out Lot 4 Out Lot 5 Out Lot 6 Totals Size Sq. Ft. 104,000 120,000 244,437 4,500 6,600 7,400 9,400 6,000 502,337 Sales Per Sq. Ft. $164 $175 $350 $450 $425 $400 $400 $425 2008 $2,850,455 $3,509,589 $12,153,207 $338,425 $468,781 $494,685 $0 $0 $19,815,141 2009 $17,000,000 $21,000,000 $72,720,008 $2,025,000 $2,805,000 $2,960,000 $1,895,452 $426,164 $120,831,624 2010 $19,000,000 $23,000,000 $78,922,596 $2,075,625 $2,875,125 $3,034,000 $3,854,000 $2,613,750 $135,375,096 2011 $20,000,000 $24,000,000 $85,389,865 $2,127,516 $2,947,003 $3,109,850 $3,950,350 $2,679,094 $144,203,677
48
49
Lees Summit East TIF Plan - Power Center Forecast Retail Sales through Stabilization
Project Component Anchor 1 Anchor 2 Junior Anchor Junior Anchor Junior Anchor Junior Anchor Junior Anchor Junior Anchor Shops Out Lot 1 Out Lot 2 Out Lot 3 Out Lot 4 Out Lot 5 Totals Size Sq. Ft. 135,000 97,440 54,500 42,250 35,000 50,000 50,000 35,000 101,515 14,200 14,200 7,200 7,200 7,200 650,705 Sales Per Sq. Ft. $525 $175 $200 $275 $200 $150 $175 $500 $275 $350 $350 $375 $375 $375 2009 $11,844,863 $2,849,786 $1,821,644 $1,941,764 $1,169,863 $1,253,425 $1,462,329 $2,924,658 $4,198,966 $830,603 $830,603 $451,233 $0 $0 $31,579,736 2010 $70,875,000 $17,052,000 $10,900,000 $11,618,750 $7,000,000 $7,500,000 $8,750,000 $17,500,000 $26,520,794 $4,970,000 $4,970,000 $2,700,000 $1,361,096 $451,233 $192,168,873 2011 $72,646,875 $17,478,300 $11,172,500 $11,909,219 $7,175,000 $7,687,500 $8,968,750 $17,937,500 $27,183,814 $5,094,250 $5,094,250 $2,767,500 $2,767,500 $2,767,500 $200,650,457
50
51
52
53
Forecast Gross Taxable Retail Sales Lees Summit East Tax Increment Financing Plan
RPA 2 Power Center $0 $31,579,736 $192,168,873 $200,650,457 $205,666,718 $210,808,386 $216,078,596 $221,480,561 $227,017,575 $232,693,014 $238,510,340 $244,473,098 $250,584,926 $256,849,549 $263,270,788 $269,852,557 $276,598,871 $283,513,843 $290,601,689 $297,866,731 $305,313,399 $312,946,234 $320,769,890 $328,789,138 $337,008,866 $6,015,093,836 $1,365,745,116 $842,115,306 $161,745,190 $66,928,811 $0 $42,500,000 $38,250,000 $39,312,500 $41,148,500 $42,833,838 $44,118,853 $46,638,271 $48,037,419 $50,747,223 $52,269,639 $53,837,728 $55,452,860 $57,116,446 $58,829,939 $60,594,837 $62,412,682 $64,285,063 $66,213,615 $68,200,023 $70,246,024 $72,353,404 $74,524,007 $76,759,727 $79,062,519 $0 $3,565,993 $25,532,277 $28,168,281 $28,872,488 $29,594,300 $30,334,158 $31,092,512 $31,869,824 $32,666,570 $33,483,234 $34,320,315 $35,178,323 $36,057,781 $36,959,226 $37,883,206 $38,830,286 $39,801,044 $40,796,070 $41,815,971 $42,861,371 $43,932,905 $45,031,228 $46,157,008 $47,310,934 $0 $5,000,000 $5,125,000 $5,253,125 $5,384,453 $5,519,064 $5,657,041 $5,798,467 $5,943,429 $6,092,014 $6,244,315 $6,400,423 $6,560,433 $6,724,444 $6,892,555 $7,064,869 $7,241,491 $7,422,528 $7,608,091 $7,798,294 $7,993,251 $8,193,082 $8,397,909 $8,607,857 $8,823,053 $0 $1,802,774 $1,992,032 $2,187,379 $2,242,063 $2,298,115 $2,355,568 $2,414,457 $2,474,819 $2,536,689 $2,600,106 $2,665,109 $2,731,737 $2,800,030 $2,870,031 $2,941,782 $3,015,326 $3,090,709 $3,167,977 $3,247,176 $3,328,356 $3,411,565 $3,496,854 $3,584,275 $3,673,882 $19,815,141 $205,280,127 $398,443,278 $419,775,419 $431,122,992 $442,557,692 $453,835,804 $466,598,145 $478,496,290 $491,967,566 $504,520,491 $517,394,851 $530,598,911 $544,141,148 $558,030,259 $572,275,165 $586,885,018 $601,869,207 $617,237,363 $632,999,365 $649,165,349 $665,745,713 $682,751,123 $700,192,521 $718,081,132 $12,889,780,069 RPA 3 Legoland RPA 4 Festival Retail RPA 4 Aquarium RPA 6 Hotel F&B Total Taxable Sales
Year
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032
$19,815,141 $120,831,624 $135,375,096 $144,203,677 $147,808,769 $151,503,988 $155,291,588 $159,173,878 $163,153,224 $167,232,055 $171,412,856 $175,698,178 $180,090,632 $184,592,898 $189,207,721 $193,937,914 $198,786,361 $203,756,020 $208,849,921 $214,071,169 $219,422,948 $224,908,522 $230,531,235 $236,294,516 $242,201,879
Totals
$4,438,151,811
54
55
Given its positioning as an upscale lifestyle center Summit Fair is anticipated to re-capture Missouri resident sales currently spent out-of-state as well as generate new sales. The upscale retail sector accounts for an estimated 10 percent of Kansas City areas total retail sales. With only a modest number of upscale retailers housed at Independence Center and no lifestyle centers operating in the primary trade area all but a fraction of upscale retail sales are being captured elsewhere. Based on the inventory of lifestyle centers and upscale regional malls in the Kansas City area, an estimated 53 percent of the primary trade areas upscale retail sales are being spent in Kansas. The study assumed that Summit Fair would garner 65 percent of the primary trade areas sales currently captured by Kansas and 32.5 percent of all new upscale retail sales (10% of total retail sales). At build-out Summit Fair is forecast to capture $136.2 million in sales by Missouri residents now spent out-of-state and new sales. The JB Research Company forecast first-year attendance at Legoland of approximately 1.0 million visitors, consisting of 399,000 visitors within a 100-mile radius, 460,000 leisure tourists and induced visitation of 145,000. Assuming out-of-state rates of 50 percent for the local and induced visitation and 70 percent for leisure tourists, an estimated 594,000 visitors to Legoland will be from outside Missouri. According to D.K. Shifflet Associates the top activities of overnight leisure visitors to Kansas City are dining (32%), Shopping (32%) and entertainment (27%). Summit Fairs prospective tenant mix is ideal for catering to these tourist activities. The Travel Industry Association of America estimates daily retail expenditures by tourists at approximately $60. Assuming Summit Fair captures 35 percent of potential retail sales annual out-of-state spending is forecast at approximately $12.5 million. As summarized by the table on page 57, at stabilization Summit Fair is forecast to generate net new taxable sales of $133.6 million. At stabilization Summit Fair is forecast to generate total retail sales of approximately $144.2 million. Therefore, net new sales amount to approximately 92.65 percent of total sales. Net new sales to Missouri generated by Summit Fair will also be realized from the growth in retail sales over time. Throughout the 25-year projection period this report estimated overall growth in retail sales for Summit Fair at an average annual rate of 2.5 percent.
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Gross
Base Year
Year
Sales
Sales
$18,358,728 $199,482,325 $376,809,158 $398,487,147 $409,302,513 $420,191,702 $430,910,663 $443,099,877 $454,410,565 $467,279,697 $479,215,425 $491,457,159 $504,012,777 $516,890,360 $530,098,202 $543,644,806 $557,538,901 $571,789,437 $586,405,598 $601,396,806 $616,772,726 $632,543,274 $648,718,623 $213,587,189 $208,377,746 $203,295,362 $198,336,938 $193,499,452 $223,548,255 $229,136,962 $234,865,386 $240,737,020 $246,755,446 $252,924,332 $259,247,440
$4,627,180,034
$0 $111,950,500 $125,425,026 $133,604,707 $136,944,824 $140,368,445 $143,877,656 $147,474,598 $151,161,462 $154,940,499 $158,814,012 $162,784,362 $166,853,971 $171,025,320 $175,300,953 $179,683,477 $184,175,564 $188,779,953 $218,095,859 $212,776,448 $207,586,778 $202,523,686 $197,584,084 $57,116,446 $58,829,939 $60,594,837 $62,412,682 $64,285,063 $66,213,615 $68,200,023 $70,246,024 $72,353,404 $74,524,007 $76,759,727 $79,062,519
$1,365,745,116
$18,358,728 $24,294,291 $147,835,514 $154,352,371 $158,211,180 $162,166,459 $166,220,621 $170,376,136 $174,635,540 $179,001,428 $183,476,464 $188,063,376 $192,764,960 $55,452,860 $53,837,728 $52,269,639 $50,747,223 $32,666,570 $33,483,234 $34,320,315 $35,178,323 $36,057,781 $36,959,226 $37,883,206 $38,830,286 $39,801,044 $40,796,070 $41,815,971 $42,861,371 $43,932,905 $45,031,228 $46,157,008 $47,310,934
$842,115,306
$18,358,728 $42,500,000 $38,250,000 $39,312,500 $41,148,500 $42,833,838 $44,118,853 $46,638,271 $48,037,419 $31,869,824 $31,092,512 $30,334,158 $29,594,300 $28,872,488 $5,384,453 $5,519,064 $5,657,041 $5,798,467 $5,943,429 $6,092,014 $6,244,315 $6,400,423 $6,560,433 $6,724,444 $6,892,555 $7,064,869 $7,241,491 $7,422,528 $7,608,091 $7,798,294 $7,993,251 $8,193,082 $8,397,909 $8,607,857 $8,823,053
$161,745,190
$0
$0
$0
$0 $1,802,774 $1,992,032 $2,187,379 $2,242,063 $2,298,115 $2,355,568 $2,414,457 $2,474,819 $2,536,689 $2,600,106 $2,665,109 $2,731,737 $2,800,030 $2,870,031 $2,941,782 $3,015,326 $3,090,709 $3,167,977 $3,247,176 $3,328,356 $3,411,565 $3,496,854 $3,584,275 $3,673,882
$66,928,811
$18,358,728 $189,113,558 $344,159,849 $362,878,362 $372,803,509 $382,780,222 $392,563,897 $403,794,441 $414,122,493 $425,984,424 $436,887,770 $448,071,312 $459,542,284 $471,308,105 $483,376,390 $495,754,949 $508,451,797 $521,475,156 $534,833,460 $548,535,364 $562,589,749 $577,005,722 $591,792,632 $606,960,068 $622,517,869
$11,175,662,109
2009
$199,482,325
2010
$376,809,158
2011
$398,487,147
2012
$409,302,513
2013
$420,191,702
2014
$430,910,663
2015
$443,099,877
2016
$454,410,565
2017
$467,279,697
2018
$479,215,425
2019
$491,457,159
2020
$504,012,777
2021
$516,890,360
2022
$530,098,202
2023
$543,644,806
2024
$557,538,901
2025
$571,789,437
2026
$586,405,598
2027
$601,396,806
2028
$616,772,726
2029
$632,543,274
2030
$648,718,623
2031
$665,309,209
2032
$682,325,738
Totals
$12,246,451,416
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