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Sanjeev Chandel CV

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SANJEEV SINGH CHANDEL Email: sanjiiva@gmail.com, Mob: +91 9560452954 Address: Flat no.

13, pocket 5, Mayur Vihar, New Delhi

Sales & Marketing, Retail Brand & Marketing Communication, Visual Merchandising Executive Summary
MBA in Retail Management & Marketing (2008-10) from Institute for Technology and Management, Kharghar,

Navi Mumbai.
Professional exposure of 6 yrs in sales, marketing & Merchandising. Did Sales to top class international Retailers as well as Indian Retailers. Post graduate from NIFT, Kolkata (2000-02).

Exposure in charting out marketing strategies and contributing towards enhancing business volumes & growth and achieving profitability norms. Career Sketch HCL Infosystems Ltd. Accountabilities Retail activities Enrolling new retailers from existing and other cities.

Sr. Key Accounts Executive (Organized Trade)

Feb 2011 Till Date

Introducing new products and categories within existing accounts Planning/Developing promotional opportunities and creating an in-store experience for certain product categories. Develop good relationship with existing clients for smooth functioning of the business. Order processing and planning Achieving Sales & Collection Targets. Driving the sales effort for a higher market share in the assigned territories. Sales Analysis to enhance ASP & growth of stores. Multiple product handling and aligning with product teams across categories at both internal and external customer levels. Ensure product fulfillment and a healthy financial atmosphere. Managing sales & marketing operations; implementing sales promotional activities as a part of product launch, brand building and market development effort.

Keeping track of competitor activities & Promotions. Team Management Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets. Conducting meetings for setting up sales objectives and designing or streamlining processes to ensure smooth functioning of sales operations Recruitment & Training

Recruiting Promoters for our Brands. Providing on-counter training and motivate our sales staff. Motivating retailers to promote our brands by sharing promotional ideas / campaign details/best practices with them independently.

Motivating retailers to maximize our Brand sales.

Product Category: Nokia Handsets & Accessories, Kodak Camera, Apple Ipod, Pendrives & Memory Cards Shahi Exports Pvt. Ltd (Apparels) Accountabilities Retail activities Implementing In-store VM and enhance our brand visibility at the store level. Power Displays. Enrolled new retailers from existing and other cities. Building trade relations with retailers. Loyalty programs. Sr. Merchandiser / Marketing Aug 07 June 08

Product Development & Pricing Helped Designing team to develop designs as per customers demand and fashion forecast. Pricing of products and deciding on the mark-ups or Discounts. Developed new potential suppliers/vendors for any new fabric or trims requirements.

Coordination with Logistics, production & other department to assure in time arrivals at stores. Training & Motivation

Motivating retailers to promote our brands by sharing promotional ideas / campaign details/best practices with them independently. To provide on-counter training and motivate our sales staff. Motivating retailers to maximize our Brand sales.

Product Category: Mens: Formal Shirts, Casual Shirts, Cotton Pants, Trousers, Denim Jeans, Denim Shirts, Polo T-Shirts etc. Womens: Dresses, tops, skirts, tunics, Shirts, Pants etc. Superior Clothing Pvt. Ltd. (Apparels) Accountabilities

Asst. Manager Marketing

July'03 - July'07

Enrolled new retailers from existing and other cities. Building trade relations with retailers. Taking care of the brand hygiene in the store. Outdoor site selection. Arrangements for fashion shows. Develop designs as per customers demand and fashion forecast. Pricing and deciding on the mark-ups or Discounts. Developed new potential suppliers/vendors for any new fabric or trims requirements. Coordination with Logistics, production & other department to assure in time arrivals at stores. Motivating retailers to promote our brands by sharing promotional ideas / campaign details/best practices with them independently. To provide on-counter training and motivate our sales staff. Motivating retailers to maximize our Brand sales.

Product Category: Mens: Formal Shirts, Casual Shirts, Cotton Pants, Trousers, Denim Jeans, Denim Shirts, Polo T-Shirts etc High Fashioned Women Garments like dresses, embellished tops, skirts, tunics, Formal & casual Shirts and Trousers etc Crew Bos Product Pvt Ltd.(Gurgaon) Asst. Merchandiser Aug'02 - June'03

Accountabilities Presentations to potential clients to sell our products.

Developing accessories as per Buyers request & fashion forecasts. Costing for every new enquiry. Sample approvals. Follow ups with the vendors to ensure in time sourcing of raw materials to start production. Order execution - Preparing & following Time & Action plan to ensure timely delivery. Production follow ups.

Clients Handled: Next, Esprit, Zara, Armani, Massimo dutti Product Category: Fashion Bags, Wallets, Belts, Credit Card Holders, passport holders, Purse, coin purse Slippers etc. Scholastic 2008-10 2000-02 Skills

Institute for Technology and Management, Kharghar, Navi Mumbai Post Graduate Diploma in Retail Management and Marketing National Institute of Fashion Technology, Kolkata Post Graduate Diploma in Apparel design & Technology

M S Office( Adv. Excel) Adobe Photoshop Corel Draw Illustrator

Personal Dossier

Date Of Birth:

19th October, 1978

Languages known English, Hindi

Ref: Can be provided on request.

Date:

/ /2012

Sanjeev S. Chandel

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