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    Summer Internship Project: Topic:-"A Brief Study On The Effectiveness of Advertisement of Sudha Brand Product."

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    Amit Bharadwaj
    This document summarizes a study on the effectiveness of advertisements for Sudha brand products. The study involved collecting primary data through questionnaires from 100 customers and retailers. Key findings include that 76% of customers had seen Sudha advertisements, 50% of customers purchase Sudha products from retailers, and 92% felt the advertisements' message was good. Suggestions include emphasizing television advertising and making ads more attractive and convincing to win customer loyalty. The conclusion is that the study provides useful feedback on Sudha's advertising spending and effectiveness at reaching customers.

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    Summer Internship Project: Topic:-"A Brief Study On The Effectiveness of Advertisement of Sudha Brand Product."

    Uploaded by

    Amit Bharadwaj
    42 views18 pages
    This document summarizes a study on the effectiveness of advertisements for Sudha brand products. The study involved collecting primary data through questionnaires from 100 customers and retailers. Key findings include that 76% of customers had seen Sudha advertisements, 50% of customers purchase Sudha products from retailers, and 92% felt the advertisements' message was good. Suggestions include emphasizing television advertising and making ads more attractive and convincing to win customer loyalty. The conclusion is that the study provides useful feedback on Sudha's advertising spending and effectiveness at reaching customers.

    Original Title

    Chandran Shu

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    This document summarizes a study on the effectiveness of advertisements for Sudha brand products. The study involved collecting primary data through questionnaires from 100 customers and retailers. Key findings include that 76% of customers had seen Sudha advertisements, 50% of customers purchase Sudha products from retailers, and 92% felt the advertisements' message was good. Suggestions include emphasizing television advertising and making ads more attractive and convincing to win customer loyalty. The conclusion is that the study provides useful feedback on Sudha's advertising spending and effectiveness at reaching customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    42 views18 pages

    Summer Internship Project: Topic:-"A Brief Study On The Effectiveness of Advertisement of Sudha Brand Product."

    Uploaded by

    Amit Bharadwaj
    This document summarizes a study on the effectiveness of advertisements for Sudha brand products. The study involved collecting primary data through questionnaires from 100 customers and retailers. Key findings include that 76% of customers had seen Sudha advertisements, 50% of customers purchase Sudha products from retailers, and 92% felt the advertisements' message was good. Suggestions include emphasizing television advertising and making ads more attractive and convincing to win customer loyalty. The conclusion is that the study provides useful feedback on Sudha's advertising spending and effectiveness at reaching customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 18

    SUMMER INTERNSHIP PROJECT

    TOPIC:A BRIEF STUDY ON THE EFFECTIVENESS OF ADVERTISEMENT OF SUDHA BRAND PRODUCT.

    PRESENTED BY:CHANDRANSHU KUMAR

    CONTENTS

    Objective of the report Research methodology Questionnaire Table and charts Finding Suggestion conclusion

    Objectives

    Effectiveness of advertisement of sudha brand product. To study about number of respondent watching the advertisement. To analyze impact of advertisement on respondent. To evaluate the attention level of respondent while watching this advertisement. To know about the quality of this advertisement compare to competitors. To analyze advertisement strategies adopted by the competitor. To study the effectiveness of the company for the media choice.

    Research methodology
    Sample size:100 customer and 100 retailers Sampling techniques- Questionnaire Sampling method- Random sampling Data collectionprimary data and secondary data

    Questaionnaire
    Questions from customers 1. Have you seen sudha product advertisement ? 2. Do you able to get different varities of milk at retail point? 3. How do you describe the impact of this advertisement? 4. Identify the product verity do you aware off? 5. How well did this advertisement catch your attention? 6. How many types of sudha products are in market? 7. Who decide to purchase in your family?

    Questions from Retailer


    1. 2. 3. 4. 5.

    Do you faced problem in stoking and selling the sudha product? Would you satisfied to new design of milk parlor? Do you feel this ad givens you all that you interest to know about the product? Kindly suggest to improve this advertisement to be even more attractive? Your opinions about the sudha products under patna dairy project.

    Age wise classification


    Age No of respondents 37 36 13 14 100 percentage

    0-20 20-30 30-40 40 above Total

    37 36 13 14 100

    Charts from above data


    no of respondents
    40 35 30 25 20 15 10

    no of respondents

    5
    0 0-20 20-30 30-40 40 above

    Impact of advertisement over respondent


    option Very well Some what Not very well Not at all well
    Total

    respondent 30 51 16 3
    100

    percentage 30 51 16 3
    100

    options

    very well some what Not very well Not at all

    Purchase of sudha product by customer


    option Retail point Retailer Shoap Others Total No of respondents 12 50 22 16 100 percentage 12 50 22 16 100

    Sales

    Retail point Retailer Shoap Others

    Findings

    37% respondents where 0-20years age between customer use the sudha product. 76% respondent of customer seen the sudha product advertisement. 70% respondent of customer knowledge about the four and above type of sudha product available in market. 30%respondent of customer find the impact of advertisement very well attractive. 27% and 21% respondent of customer aware of sudha icecream and sudha lassi.

    Cont..

    50% respondent of customer purchase through of retailer. 87% respondent of customer current use of sudha product. 40%and 27% respondent of customer choosing the sudha product of quality and price. A media choice 44% had said it is good. About message 92% respondent had said it is very good

    suggestion
    The emphasis can be given to television media which is considered as best media among other. The ad must be convincing one to win the heart of the customer. The deviation of customer must be avoided by producing advertising concept. The ad should be made more attractive. The brand awareness should be

    Cont..
    Tagline Take care should be well defined. The smell should be interesting. Fruity and look like natural ones. Distinction among the various Fruity Flavors should include in their advertising strategy.

    conclusion

    The study has been conducted in the right time where the company is spending enough amount of money for advertisement and trying to find its feedback. The major objective of this study is to find the advertisement effectiveness of sudha product The other objectives are finding best media for advertising, comparing other companies ads to sudha product and finding the impact of sudha product in customers mind.

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