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    Business Plan of A Bank

    Uploaded by

    Mohammad Ovais Aslam
    This business plan is for a bank branch located in Jodia Bazar, Karachi. The branch aims to increase deposits from 700 million rupees to 1.3 billion rupees by 2013 through strategies like reinforcing customer relationships and offering incentives to employees for acquiring deposits. The branch has a competitive advantage due to its location in a wholesale trading hub. It plans to target emerging industries like IT and media companies to help achieve its growth objectives.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Business Plan of A Bank

    Uploaded by

    Mohammad Ovais Aslam
    4K views21 pages
    This business plan is for a bank branch located in Jodia Bazar, Karachi. The branch aims to increase deposits from 700 million rupees to 1.3 billion rupees by 2013 through strategies like reinforcing customer relationships and offering incentives to employees for acquiring deposits. The branch has a competitive advantage due to its location in a wholesale trading hub. It plans to target emerging industries like IT and media companies to help achieve its growth objectives.

    Original Description:

    Business plan for expansion of new branch of bank

    Original Title

    Business Plan of a Bank

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    © Attribution Non-Commercial (BY-NC)

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    This business plan is for a bank branch located in Jodia Bazar, Karachi. The branch aims to increase deposits from 700 million rupees to 1.3 billion rupees by 2013 through strategies like reinforcing customer relationships and offering incentives to employees for acquiring deposits. The branch has a competitive advantage due to its location in a wholesale trading hub. It plans to target emerging industries like IT and media companies to help achieve its growth objectives.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    4K views21 pages

    Business Plan of A Bank

    Uploaded by

    Mohammad Ovais Aslam
    This business plan is for a bank branch located in Jodia Bazar, Karachi. The branch aims to increase deposits from 700 million rupees to 1.3 billion rupees by 2013 through strategies like reinforcing customer relationships and offering incentives to employees for acquiring deposits. The branch has a competitive advantage due to its location in a wholesale trading hub. It plans to target emerging industries like IT and media companies to help achieve its growth objectives.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 21

    BANK

    BUSINESS PLAN

    Prepared by: Mohammad Aslam

    BUSINESS OVERVIEW

    BANK

    Introduction
    Commonly know as City Court Branch Opened in July 2001 Presently, the number of Employees are 15

    BANK

    TARGET
    Deposits have played a vital role in maintaining branchs Position The deposit of the branch as on December 2011 was Rs.700 (m) Present deposit is Rs.1,060 (m) till Aug 2012 Planning to achieve Rs.1,300 (m) upto 2013

    BANK

    Competitive Advantage
    Jodia Bazar, being the Hub of wholesalers, the revenue is mostly generated through imports and exports of commodities SMEs generating low-cost revenues are also key to adding deposits

    BANK

    Growth Plan
    To increase Foreign Trade business Lucrative opportunity in the wholesale hub of Karachi

    BANK

    BUSINESS STRATEGY

    BANK

    Strategy Tactics
    Reinforcing customers for low cost deposits Setting up weekly deposit targets and achieving them Motivate Employees to get deposits by giving them incentives, Internal Marketing Dedicating a DMO for Branch

    Tapping on to emerging markets such as


    IT Based companies Media related companies
    BANK

    Strategic Issues
    Lack of Marketing Workforce Law and Order situation

    BANK

    Core Values
    Achieving more Deposits in Less period Satisfying customers with best branch level services Efficient Team management

    BANK

    MARKETING

    BANK

    SWOT Analysis
    Strength
    Environment of the branch Branch opened on Saturdays

    Opportunities
    Long Term and short Term Credit rating of our Bank is Excellent Attracts the Depositor Trust

    All Employees of branch must know all products of the Bank

    Proper training about branch operation is required

    Location is critical, law and order situations due to Court area

    Weakness

    Threats
    BANK

    Market Research
    Wholesale Grain Market and Affluent Rice traders in the market New crop expectation and low rates to exporters and Traders will attract

    BANK

    Key Customers
    We have good relationship with a corporate client, Colgate Pakistan Limited Special Staff facilitation for Corporate client.

    BANK

    Tactical Promotion Plan


    Excess Word of Mouth Giving incentives to Employees for introducing new clients Visiting customers to their offices and maintaining good relationship management

    BANK

    Credibility & Risk Reduction


    Privacy of Customers is our priority Each customers info is strictly confidential Transparent banking

    Customers are awared about banking procedure


    BANK

    TEAM MANAGEMENT

    BANK

    Skills & Training


    Employees of each department are send for training every month Cross functional knowledge Proper evaluation of each employee every year

    Each employee in the Branch is asked to greet and guide customer with smile and full of Energy
    BANK

    CONCLUSION

    BANK

    Conclusion
    City court branch has huge impact on Importers and Exporters, credibility among the traders has to be very high to get more business Incentive plan for Employees will be essential to generate revenue

    BANK

    THE END

    BANK

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