Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 79 views

    Introduction To Business Research: ©the Mcgraw-Hill Companies, Inc., 2001 Irwin/Mcgraw-Hill

    Uploaded by

    yunikepuspita
    The document discusses the importance of business research for managers in making decisions. It covers why managers need better information in today's competitive environment and the value of acquiring research skills. It also outlines different types of studies and styles of research as well as characteristics of good research and the relationship between managers and researchers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Introduction To Business Research: ©the Mcgraw-Hill Companies, Inc., 2001 Irwin/Mcgraw-Hill

    Uploaded by

    yunikepuspita
    79 views12 pages
    The document discusses the importance of business research for managers in making decisions. It covers why managers need better information in today's competitive environment and the value of acquiring research skills. It also outlines different types of studies and styles of research as well as characteristics of good research and the relationship between managers and researchers.

    Original Description:

    material

    Original Title

    BRM

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses the importance of business research for managers in making decisions. It covers why managers need better information in today's competitive environment and the value of acquiring research skills. It also outlines different types of studies and styles of research as well as characteristics of good research and the relationship between managers and researchers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    79 views12 pages

    Introduction To Business Research: ©the Mcgraw-Hill Companies, Inc., 2001 Irwin/Mcgraw-Hill

    Uploaded by

    yunikepuspita
    The document discusses the importance of business research for managers in making decisions. It covers why managers need better information in today's competitive environment and the value of acquiring research skills. It also outlines different types of studies and styles of research as well as characteristics of good research and the relationship between managers and researchers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    You are on page 1of 12

    Part 1

    Introduction to Business Research

    Irwin/McGraw-Hill

    The McGraw-Hill Companies, Inc., 2001

    Chapter 1

    Business Research Methods


    Donald Cooper Pamela Schindler
    Irwin/McGraw-Hill The McGraw-Hill Companies, Inc., 2001

    Chapter 1 Research in Business

    Irwin/McGraw-Hill

    The McGraw-Hill Companies, Inc., 2001

    Click to edit Master title style Why Study Research?


    Slide 1 - 1

    Research provides you with the knowledge and skills needed for the fast-paced decision-making environment

    Irwin/McGraw-Hill

    The McGraw-Hill Companies, Inc., 2001

    Why Managers need Better Click to edit Master title style Information
    Slide 1 - 2

    Global and domestic competition is more vigorous Organizations are increasingly practicing data mining and data warehousing

    Irwin/McGraw-Hill

    The McGraw-Hill Companies, Inc., 2001

    ClickValue of Acquiring Skills The to edit Master title style


    Slide 1 - 3

    To gather more information before selecting a course of action To do a high-level research study To understand research design To evaluate and resolve a current management dilemma To establish a career as a research specialist
    Irwin/McGraw-Hill The McGraw-Hill Companies, Inc., 2001

    Types of Studies Used to do Click to edit Master title style Research


    Slide 1 - 4

    Reporting

    Descriptive
    Explanatory Predictive
    Irwin/McGraw-Hill The McGraw-Hill Companies, Inc., 2001

    Click to edit Master title style Different Styles of Research


    Slide 1 - 5

    Applied Research
    Pure Research/Basic Research Business Research

    Irwin/McGraw-Hill

    The McGraw-Hill Companies, Inc., 2001

    Click to editGood Research? What is Master title style


    Slide 1 - 6

    Following the standards of the scientific method Purpose clearly defined Research process detailed Research design thoroughly planned High ethical standards applied Limitations frankly revealed
    Irwin/McGraw-Hill The McGraw-Hill Companies, Inc., 2001

    Click to editGood Research? What is Master title style


    Slide 1 - 7

    Following the standards of the scientific method (cont.) Adequate analysis for decision-makers needs Findings presented unambiguously Conclusions justified Researchers experience reflected
    Irwin/McGraw-Hill The McGraw-Hill Companies, Inc., 2001

    The Manager-Researcher Click to edit Master title style Relationship


    Slide 1 - 8

    Managers obligations
    Specify problems Provide adequate background information Access to company information gatekeepers

    Researchers obligations
    Develop a creative research design Provide answers to important business questions

    Irwin/McGraw-Hill

    The McGraw-Hill Companies, Inc., 2001

    Click to edit Master title style Manager-Researcher Conflicts


    Slide 1 - 9

    Managements limited exposure to research Manager sees researcher as threat to personal status Researcher has to consider corporate culture and political situations Researchers isolation from managers

    Irwin/McGraw-Hill

    The McGraw-Hill Companies, Inc., 2001

    You might also like