MARICO
MARICO
MARICO
PROF. A R MISHRA
PRESENTED BY
CHANDRA SEKHAR DAS
It is the strategic management of activities involved in aquisition and conversion of materials to finished products delever to the customer.
Supply chain is the system by which organizations, make and deliver their products or services according to market demand
Achieving high level of customer satisfaction. Getting continuous feedback from customer. Selection of best supplier that will help to reduce the cost. Reducing the cost to customer through having effective distribution system. Risk minimization.
TYPE
INDUSTRY FOUNDED HEADQUARTER KEY PEOPLE PRODUCTS REVENUE
Public
Consumer goods 1987 Bandra,mumbai,india Harsh mariwala Edible oil,Hair oil,Skin care,Febric care etc. 4,OO8.3 core
1000
EMPLOYEE
The company was originally a joint venture between a Lever group company and Nissin of Japan In 1988 The Company was incorporated on 13 th october, under the name of Marico Foods Ltd. In 1989 The name of the Company was changed to Marico Industries Limited. Marico acquires HLL`s Nihar for Rs 216 cr in 2006
These are the activities concerned with receiving the materials from suppliers, storing these externally sourced materials, and handling them within the firm.
Here goods are received from a companys suppliers. MARICO purchase their raw material from all around the world. In order to maximize their availability of raw material Marico maintain good relationship with their suppliers. MARICO use JIT (Just in Time) approach for handling of raw material
These are all the activities concerned with distributing the final product and/or service to the customers.
MARICO manage their Distributor and Super Distributor in different rural and urban area. MARICO make their product easily assessable
Aggressive strategy
Forecast accuracy was at 70% In sufficient secondery data Poor distribution channel
ERP
Minet
APO
BIW