ICICI Presentation
ICICI Presentation
ICICI Presentation
Life Insurance
Overview
ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank - one of India's foremost financial services companies-and Prudential plc - a leading international financial services group headquartered in the United Kingdom. Operations started in December 2000 Nation-wide reach includes 1,960 branches (inclusive of 1,096 micro-offices), over 237,000 advisors; and 6 bancassurance partners.
Insurance plan are spread across multiple categories, catering different needs of different individuals.Insurance Plans can be broadly divided into following three categories.
Life Insurance
Retirement Plans Health Insurance
Life insurance products assure your family will receive financial support, even in your absence. Life Insurance Plan can be further divided into following categories Education Insurance Plans Wealth Creation Plans Protection Plans
Retirement Solutions
The primary objective of this plan is to help customers to accumulate enough funds for financial needs in post retirement years. Following are Products offered in this category. ICICI Pru LifeTime Pension Maxima ICICI Pru LifeStage Pension Advantage
Health Insurance
Health insurance policies insure you against several illnesses and guarantee you stay financially secure should you ever require treatment.
To study the varied reasons of availing life insurance plans Find out the satisfaction of Customers with the distribution channel of ICICI. To find out the main problems which are faced by the Customers in the distribution channel and what are the main improvements which they want in the distribution system. Find out the areas which require improvements with regard to Customers satisfaction.
ANALYSIS:
62% of the respondents are already insured. 38% of the respondents are not insured.
82% of the respondents are satisfied. 18% of the respondents are not satisfied.
48% of the respondents like LIC. 14% of the respondents like ICICI. 10% of the respondents like HDFC. 8% of the respondents like Birla Sun Life. 8% of the respondents like Bajaj Allianz. 12% of the respondents like other companies.
40% of the respondents are concerned about Tax Benefit. 32% of the respondents are concerned about their Security. 28% of the respondents are concerned about Investment/Savings.
a) 20% of the respondents know about it from Advertisements. b) 24% of the respondents know about it from Friends and Relatives. c) 42% of the respondents know about it from Direct Selling Agents. d) 14% of the respondents know about it from Other Sources.
Q6. Are you satisfied with the incentives (tax benefits or Bonuses) associated with your policy?
18% of the respondents are Highly Satisfied. 24% of the respondents are satisfied. 20% of the respondents are Moderate.
Q7. According to you, in what areas should the insurance companies work upon?
28% of the respondents want Easy procedures. 20% of the respondents want fewer premiums. 18% of the respondents want more returns. 34% of the respondents want Transparency.
Q8. Do you think that services have improved after allowing private players in insurance sector?
a)80% of the respondents think that services have improved. b) 20% of the respondents think that services have not improved.
SUGGESTIONS
There is a need for better promotion for the investment products & services. The bank should advertise its products through television because it will reach to the masses. Company should give more attention on Campaigning tools Scheme Proper sales promotion schemes in city Should emphasize on rural market.
Thank You!!