Pizza Pasta Outlet Business Plan

SODA FOUNTAIN!
PROPOSED PLAN FOR SETTING UP FOUNTAIN AT PORT GRAND
SODA FOUNTAIN!
PROPOSAL INDEX
PASTA-BASTA! PROPOSAL INDEX

1. Logo 2. Executive Summary 3. Layout Plan 13. 4. Lay out Plan Restaurant 14. Marketing Plan Proposed Menu 11. 12. Capital Investment Preliminary Revenues & ROI calculation
5. Restaurant Impression
15. Area & Interior Works 6. Proposed Furniture, Chairs and Tables 7. Proposed Crockery 8. Proposed Ceiling Light 9. Proposed Fancy Uniform 10. Market Research Results 16. Action Plan
SODA FOUNTAIN!
LOGO
SODA FOUNTAIN!
EXECUTIVE SUMMARY
SODA FOUNTAIN! EXECUTIVE SUMMARY Objective:

The Soda fountain will sell hot and cold beverages as its primary products in addition to light snacks & confectionary items. The Soda Fountain will primarily focus on selling all types of CSDS, mock tails, tea and coffee. The USP of the fountain lies in its location which is central and cannot be missed by the average visitor of Port Grand. The other strength of the facility will heavily rely on the package and display of its products. It will definitely be done in an appealing manner to differ from any regular beverage serving facility.
SODA-FOUNTAIN! EXECUTIVE SUMMARY OPERATIONS PERFORMANCE:

Keeping in view the unparalleled reputation of Port Grand as a facility with both, wide range of dining options and entertainment options, there is very little doubt that the fountain will not be able to achieve its desired targets.
It is evident from the current trend and comparative results that with the increase in popularity of Port Grand we are optimistic that the footfall of the fiscal year of 2012/2013 will be showing an increasing trend. The total F&B revenues will also shown an increase when compared with the previous year while the departmental profit will also receive a boost over the same period
SODA-FOUNTAIN! EXECUTIVE SUMMARY Location & Concept Portrayal:

The existing space is ideal for the placement of this facility as it caters to all sections of the complex, the central location of the fountain is its major USP. We intend to have this fountain operating from 5.00pm until midnight and the hours of operation can easily be revisited based on the kind of activities taking place in house. This is a major advantage of running the facility internally and gives us the added advantage of maximizing sales and eventually the profits. The concept is very simple and it is based on the fact that it will be an outlet that serves hot and cold beverages with a range of light snacks and confectionary items. The items are to be served and displayed in an appealing manner to make it a unique concept.
SODA- FOUNTAIN! EXECUTIVE SUMMARY OFFERINGS: All types of CSDs, bottled juices, variety of energy drinks, cold coffee(cans) Variety of snack item i.e. bakery items, sandwiches and wide range of confectionary items
Average check will vary from Rs. 50 to Rs.200

Wholesome portions guaranteed;
PASTA-BASTA! EXECUTIVE SUMMARY LAYOUT & TIMINGS:
Opening hours 7 days a week from 2.00pm to 1.00 am last order;

Currently this will be the only outlet of its kind on the street.
PASTA-BASTA! Restaurant
Layout Plan Kitchen
PASTA-BASTA! LAYOUT PLAN KITCHEN
PASTA-BASTA! RESTAURANT
Layout Plan Restaurant
PASTA-BASTA! LAYOUT PLAN RESTAURANT
Restaurant Impression
PASTA-BASTA! RESTAURANT IMPRESSION
Proposed Furniture
PASTA-BASTA! - PROPOSED FURNITURE DISPLAY
CROCKERY
PASTA-BASTA! - PROPOSED CROCKERY DISPLAY
Proposed Lights
PASTA-BASTA! - PROPOSED CEILING LIGHTS
PASTA-BASTA! - PROPOSED WALL LIGHTS
Proposed Fancy Uniform
PASTA-BASTA! - PROPOSED FANCY UNIFORM

CHEF UNIFORM
PASTA-BASTA! - PROPOSED FANCY UNIFORM

WAITER UNIFORM
MARKET RESEARCH RESULTS
Pasta-Basta! Market Research Results

Question Asked Responses Received Not Answered 5 1.92% Some Times 128 Not Answered 20 7.66% Not Answered 10 3.83%
Yes 1. Do you find this restaurant concept interesting ? %age to total responses 246
No 10
Total 261 100.00% Total 261 100.00% Total 261 100.00%
94.25% 3.83% Always Never
2. Do You like Pasta Dishes? %age to total responses
109
41.76% 1.53% 49.04% Yes No 3 May Be 39
3. Would you visit this restaurant with family & friends? 209 %age to total responses
80.08% 1.15% 14.94%
Pasta-Basta! Research Results

Feedback of Market Research
Sr. Names no Mr. Sardar 1 Khalid Mr. A 2 Akbar Mr. M 3 Akbar Ms. Sadia 4 Ahmed Ms. Amna 5 Kabeer Ms. 6 Shanella Kabeer Mr. Kabeer 7 Malik 8 Mr. Hanan Mr. Babur 9 Kamal Mr. Atle 10 Hetland Contact # Email Address Q1
Yes Yes Yes Yes Yes
Q2
Q3 Comment
0300 5340004 Sardarkhalid1@hotmail.com / 0300 9734817 3005019222 3472439636 3008548175 0303 5112311
SomeTimes Yes Alwayes Always Yes
It really depends on the quality and the trendy look you are able to create.
Yes Smart and ultra clean is a must for me.
SomeTimes Yes Ambiance is very imported Always Yes Good Effect, Please maintain.
3035112311
Yes
SomeTimes Yes
3035112311 0321 5010179 3005103000 Babur.kamal@yahoo.com
Yes Yes Yes
SomeTimes Yes Always
Further promotion and marketing with spread uncentues would help. Yes Keep on conducting such events.
SomeTimes Yes I hope Taere will be viwo.
3425335161
atlehatland@yahoo.com
Yes
Always
Always pleasant to attend Marriott & Pearl Yes Musical evenings Norwegians too enjoy Pakistani Music & Food!

Sr. Names no Ms. Saniya 11 Zafar Mr. Haroon 12 Rasul Ms. Laraib 13 Khan 14 Mr. Pervez Ms. Mariam 15 Nadeem Dr. 16 Shehwar Sikander Mr. Malik 17 Sikandar Hayat Mr. Khalid 18 Bin Sohail Mr. Bilal 19 Saeed 20 Mr. Lakurr Contact # Email Address
haroonvasup84@gmail.com haroonrasul84@gmail.com 3334254124 3454145489 3224393986
Q1
Yes YES Yes Yes Yes
Q2
Always
Q3 Comment
Yes
Diet conscious people should be offered be own pasta with varied low calories meals.
SomeTimes Yes
Allow children i.e. part time students to sing on special occasions held in PC. SomeTimes Yes My dear I like this very much.
SomeTimes Yes Always Yes
3217605933
Yes
Always
Yes
0321 5333771
Yes
Always
Yes MayB e MayB e
0345 5200701 3005015888
Yes Yes Yes
SomeTimes SomeTimes
SomeTimes Yes I like this Hotel food is good.

Sr. Names no Ms. Samina 21 Shahid Mr. Shahid 22 Bashir Mr. Waqar 23 Amjed 24 Mr. Iftahar Mr. M 25 imran Mr. 26 Mehmood Ali Khan
27
Contact #
3005269787 3225111069 3455486041 3004143595 3459498554
Email Address
Q1
Yes Yes Yes Yes Yes
Q2
Always Always Always
Q3 Comment
Yes We have always enjoyed our visit to PC Rwp. Yes PC Rawalpindi is arranging good function. Yes Will be waiting anxiously for the opening.
SomeTimes Yes I like this Hotel very much. Always MayB Best Environment, I have ever seen which is e the tradition of pearl Continental.
3008235027
Yes
SomeTimes Yes
Found good company from staff Really like this. It has been an exhilarating event. One that we will cherish for a life time. I appreciate your idea, but must put some more interesting items for old age people.
Ms. Tabinda 3334254124 Tahir
tabindatahir@yahoo.com
Yes
SomeTimes Yes
Ms. Bushra 0323 5427274 Shahzad Prof 29 3009135587 shahzadali65@cymail.com Shahzad Ali Ms. 03465040579/ 30 2214197 Mushfaih
28
Yes Yes Yes
SomeTimes Yes SomeTimes Yes Always Yes

Sr. Names Contact # no Ms. Farah 31 3339134628 Najeeb 32 Mrs. Sardar 051 5730247 Mrs. Sheikh 33 3004200876 Shahnaz Mr. Imtiaz Ul Haq & 34 3008500068 Afshan Imtiaz Ms. 35 Maruam Naseem Ms.
36 Meshayam 3235166171 Yes Always 0333 5239951
Email Address
Q1
Yes YES Yes
Q2
Always SomeTimes Always
Q3
Yes Yes Yes
Comment
I like visiting your restaurant frequently.
Yes
SomeTimes
--
Yes
Always
37
38
39
40
Naseem Mrs. Moazzama Mr. Ehtesham Ahmed Ms. Hasnaim Qayyam Mrs. Saifuddin
03215163467
Yes
SomeTimes
I think there is no corner of PC which is not known at me. It my all time favorite refreshing Yes spot. Good job done to establish it! We all are proud over u!! Well, this place has always been my favorite Yes eating spot. May Allah shower his almost blessing s on this place Such innovative steps will help to make PC Yes unique and outstanding. Well appreciated.
Yes
0321 8554004
Yes
Always
Prices are a bit high .Try to lower it down.
3075372824
Yes
SomeTimes
No
3008567553
Yes
Always
Yes
All is good and interesting

Sr. Names no Dr. Rabia 41 Bilal
42 Mr. Tarar 43
Contact #
3335300039 3008460377 3335200002
Email Address
Q1
Yes Yes Yes
Q2
Always Always Never
Q3
Yes
Comment
Pasta should have original Italian herbal essence to it I love the atmosphere and of course such a Yes good arrangement of everything.
Yes
Mrs. Shahzad
44
Mr. Magro Umar
3215678517
YES
SomeTimes
I think people would like /follow the trend of Diet food (Since most of us are health conscious). Some interesting Die try /Less Yes sugar /sugar free dishes should also be included to invite people of all ages. PC otherwise is a class and symbol in itself.
Yes
45
46
47 48 49
50
Mr. Tariq Murtaza Mrs. Ayesha Murtaza Ms. M.N Muniaza Ms. Wajiha Jamil Khan Ms. Beena Qaisar Mr. Raja Qaisar Saeed
3008555269
Yes
Always
0301 8555269
Yes
SomeTimes
Yes
3008551551 3219559695 3454888944
No Yes Yes
Sometimes Maybe Sometimes Maybe SomeTimes Yes
You need to add more details for your research.
Only pasta dishes are not a good idea, there should be something exciting for kids.
0345 4888844
Yes
SomeTimes
Yes

Sr. Names no 51 Mrs. Riaz Mr. 52 Muhammad Riaz Mr. Junaid 53 Rana Ms. Sadia 54 Salman Dr. Bilal 55 Arjumand Ms. 56 Mahnoor Shakeel
57 Mr. Imran
Contact #
0321 8590981 0321 8590981
Email Address
Q1
Yes Yes
Q2
Q3 Comment
SomeTimes Yes SomeTimes Yes
3224393987 0302 5550015 3335311139
Yes Yes Yes
There should be a greater variety in the dishes that would be served. Have some special menu for kids as well, and SomeTimes Yes some pasta activities for kids.
SomeTimes Yes SomeTimes Yes Early breakfast option should be there.
0323 5244841
Yes
Always
Yes
Yes Yes Yes Yes
Always Always
Yes Yes
Visiting this restaurant will become easy it there is valet service.
Mrs. Major 0321 5678517 Umar Mr. Junaid 59 0342 6400000 Shaukat
58 60 Mr. M Asim 3335504381
SomeTimes Yes SomeTimes Yes

Sr. Names no Mr. Rizwan 61 Safdar Mrs. Hamid 62 Mukhtar Miss. 63 Farzan
64
Contact #
3315423416 3038600108 3004272472
Email Address
Q1
Yes Yes Yes
Q2
SomeTimes SomeTimes Never
Q3 Comment
MayB e Yes MayB e MayB E
Miss. Anahil 0323 5854444 Gardazi

3455775555
No
Sometime
Mr. 65 Khawaja Ahmed Ms. 66 Rumaisa Kamal Ms. Diya 67 Mirza

68 Ms. Mania
Yes
Always
Yes
3008549889
Yes
Always
Yes MayB e MayB e MayB e Yes
0322 5269591 0322 5269591
Yes Yes
SomeTimes SomeTimes
Mr. 69 Mudassar Ali Mrs. 70 Salaluddin
0322 5269591
Yes
SomeTimes
0333 5190656
Yes
SomeTimes
Would like to see an Italian restaurant pindi which is going & spunky.

Sr. Names no Ms. 71 Nosheen Ms. Shazia 72 Javed Mr. Yasir 73 Qazi Ms. Amna 74 Tehreem Mr. 75 Muhammad Imad Ms. Kausar 76 Jehan Ms. 78 Shaheen Khokar Ms. 79 Yasmeen Yousaf Ms. 80 Zaryhoona Contact #
0321 8554004 3018569996 3065314230 3235166171
Email Address
Q1
Yes Yes Yes Yes
Q2
Always SomeTimes SomeTimes Always
Q3 Comment
Yes MayB e Yes Yes MayB e Yes Special deals for children under 12 years
3339055992
Yes
SomeTimes
3015599338
Yes
SomeTimes
3005115088
Yes
SomeTimes
Yes
3335522080
Yes
Always
Yes
As I have read the whole concept description, I think it has attractive package for everyone.
0333 5513444
Yes
Always
Have a pleasant environment the price is under Yes the large of common /lay man which is the best put of it.

Sr. Names no Mr. Yasir 81 Ashfaq
82 Ms. Maria
Contact #
0300 8505907 0301 5501200
Email Address
Q1
Yes Yes
Q2
Q3 Comment
SomeTimes Yes SomeTimes MayB e
83 Mr. Asad
3335359103
Yes
Confining the dishes to pasta only is not a good SomeTimes Yes idea; you can also include fish, salads and many things.
Always Always SomeTimes Yes The above concept will make PC unique. Yes MayB e
Mr. Taimur 3335142605 Sharif Dr. Arshad 85 3335239951 Naseem Mr. Masood 86 3008505007 Yasir
84 87
Yes Yes No
Mr. M 3215147384 Qasim Ayub
Yes Yes Yes Yes
SomeTimes Yes Always Always Always
This is a nice restaurant and I would like to come here again.
88 Lt Col Ayub 3215326767
Yes Please ensure security & rest all is wonderful. Yes Love Italian Food. Yes Love Italian food.
Mr. Jawaid 3345334988 Anwar 90 Mr. M Bilal 3335141159

89

Sr. Names no Mr. 91 Nadeem Mrs. 92 Nadeem Ms. Asifa 93 Baig Mr. Mirza 94 Samiullah Ms. Azra 95 Shaukat Ms. Anum 96 Shaukat Mr. Shaukat 97 Raza Mrs. Sania 98 Shaukat Mrs. Amber 99 Javed Ms. Farah 100 Mushtaq Contact # Email Address Q1
Yes Yes 3325393508 3335115172 3005559445 0300 8501218 3008501218 Yes Yes Yes Yes Yes Yes 0300 8568976 0301 5089700 Yes Yes
Q2
Never Always
Q3 Comment
MayB e Yes
SomeTimes Yes SomeTimes Yes Always Always Yes Yes Also include various types of fresh juices.
Food quality is very important. Price should be in line with Simi restaurant
SomeTimes Yes Always Yes
SomeTimes Yes Always enjoy the environment and food. SomeTimes Yes
Always found PC more comfortable than any other restaurant.

Sr. Names no 101 Ms. Hijab Ms. Rabia 102 Bokhari
103 Ms. Sadia 104 Ms. Sara 105 Ms. Sobia 106
Contact #
Email Address
Q1
Yes Yes Yes Yes Yes Yes
Q2
SomeTimes SomeTimes SomeTimes
Q3 Comment
Yes Yes
MayB e Always Yes MayB SomeTimes e Always Yes
Mr. Farooq 0321 5010179 Hassan Mr. Riaz Ahmed

0300 8569249
107
Yes
I have association with this hotel since 1972 when it MayB was intercontinental. I had an opportunity to open SomeTimes e an embassy office in this hotel and introduced your hotel at many occasion. Always SomeTimes Yes Yes
Ms. Hafsa 0303 5112311 Kabeer Mr.Mahfooz 109 0300 5537539 Khokhar
108 110
Yes Yes
Good effort.
Mrs. Habiba 3035112311 kabeer
Yes
Always
Yes
Nice Taste
Ms. 111 Shanellah 3315112311 Kabeer Mr. Najeeb 112 0300 8564442 ur Rehman
Yes
Always
Yes
Awsum effort! Nice Taste. Excellent improvement in environment since my last visit.
Yes
Always
Yes

Sr. no Names
1
Contact # Q1
Q2
Q3 Comment
Yes
Mirza Salman Ahmed
0300-8297085 Yes Always
Ms.Sobia
0333-5533300 Yes Always
3 4 5 6 7 8 9
Ms. Maria Patel
Yes
Yes
Plz have separate kids portions and more colorful menu, like alphabet and numbers pasta etc Yes Would prefer if fresh Italian tomatoes are used, these could be grown exclusively for the restaurant. additional sides would be great, like different breads, or veggies etc Yes Add interesting halal drinks to the menu.
Yes
Mr. Abid Naseem siddiqui 0333 9225800 Yes Always
Mr. Sami Ahmed Magoon 0300-4353153 Yes Sometime Yes Mr. Mannan Rana
0300 5018080 Yes Always Yes
If you bring the price down by 20% this concept could really fly. In this restaurant some other Italian dishes should be included such as pizzas
Mr. Muhammad Usman 0321-8540375 No Some Time May be Mr. Kazim Abdul Hafeez
Yes Sometime 3335158713 Yes Sometime 0300 8241899 Yes Sometime
Yes Its a nice idea plus the price is also very economical. Yes Yes
Mr. Azam Ishaque 10 Mr. Sulaiman Lalani

Sr. no Names
11 12 13 14 15
Contact # Q1
Yes Yes Yes 0333-5120067
Q2
Always Always Always
Q3
Yes Yes Yes
Comment
Mr. Imran M Qureshi Ms. Sanna Malik Mr. Aijaz Alam Mr. Hasnain Riaz Mr. Shahid Zoom
I think pasta restaurant wont be a good idea since most of the people are not familiar with such dishes in Pakistan
Yes
0301 5481922 Yes Sometime
16
Ms. Salma Tahir
3335125133 Yes Sometime
Yes
17
Mr. Ali Faisal Ms. Reema Aftab
0321 4308023 No Sometime
Yes
I feel that workable prices should be placed. The things offered would possibly need reprising after a while. Also the time till last order would cost in labor and preparation-in-front-ofcustomer. Let it not be said after a few months : It started off well but now the prices are very high and service not good after 11.00 pm Well thank. Im not saying no in that sense that its completely no. Your idea is good but I think you should introduce some more Italian dishes. Good idea...please also includes thin crust original Italian pizzas. Will this restaurant be within Marriot / PC or somewhere else? The price range seems to be a little on the higher side for a pasta place. Should not be more than Rs 600.00 + Taxes I would love to visit this restaurant and in my opinion Price range should be 500-700(including taxes) initially in order to capture major / bigger piece of pie of population.
18
0333 5112789
19
Syed Javaid A Kazi
0300 8559433 Yes Sometime
Yes
20
Mr. Babar Shehbhaz
0345 2115249 Yes
Always
Yes

Sr. no Names
21 Mr. Kamran Hashim 22 Mr. S.H Arsalan 23 Mr. Rohail Ajmal 24 Mr. Adeel Kiani 25 Mr. Kashif Hussain 26 Mr. Yasir Akhtar 27 Mr. Furrukh Baig 28 Mr. Sheraz Zahoor 29 Mr. Usman Rashed 30 Mr. Noman Danish
Contact # Q1 Q2
Q3 Comment
Seems like you are focusing on quality rather than quantity 0300 9234871 Yes Always Yes which is a good sign. I think the concept is interesting and wil be graded as a 0300 2355856 Yes Sometime Yes valuable addition in the restaurants of Hashoo Group.
0333 5517571 Yes Always Yes 3455195536 Yes Yes Yes 0333 5247660 Yes Sometime Yes 0300 5551979 Yes Always Yes 0301 8540104 Yes Sometime Yes 0308 5054599 Yes Yes Yes 0333 4000046 Yes Sometime Yes 0321 5100340 Yes Sometime Yes

Sr. no Names
31 32
Contact # Q1
0300 508 6998 Yes Yes
Q2
Always Yes
Q3
Yes Yes
Comment If u Know the Concept of Wagamama (Pasta) Would work very well. Please do take very good care of the atmosphere as well.There is many choices around but my choice will be on these 3 factors. 1-Value for Money .2 Environment, 3.Quality of Food Kindly use olive oil. Just that the Parmesan cheese has to be of superior quality to ensure we get the right taste. Its good effort to promote reputed organization hotels, Please also offer good promotional actives. Mostly people are hesitant The idea is very good. My only suggestion would be to add in some of the dishes vegetables such as sundried tomatoes, mushrooms, brocclies etc. it will create a range without adding too much to the cost. with best regards good luck Price should be reasonable. Cost will not be more than Rs.100, that too on the higher side. Pricing it 8 times the cost price is a bit too much. I feel the price slab is double of what it should be
Mr. Sohail S Kiani Mr. Abdul Waseem Mr. Irfan Khan Ms. Qurat Ul Ain Naeem Ms. Rubeena NI HoodbHoy Mr. Imran Latif
33
3004005140 Yes
Yes
Yes
34 35 36
Yes Yes 0300 8007686
Always Always
Yes Yes
37
Ms. Shakira masood
Yes
Always
Yes
38
Mr. Q Corp
Yes
Yes
Yes
39 40
Mr. Masood Ahmed Mian 0321 5178700 Yes Sometimes Ms. Sahar Nasir
Yes Yes
No Yes

Sr. no Names
41 Ms. Moazzam Nawaz 42 Mr. Shafqat Jaffrey 43 Mr. A.H Siddiqui 44 Mr. Ismail Naila 45 Mr. M Nasir Ali Syed 46 Ms. Nabeela Zafar 47 Ms. Sadaf Shah 48 Mr. Luigi Damiani 49 Mr. Shahzaib Khoso 50 Dr. Hina Fahad
Contact # Q1 Q2
Q3 Comment
I like your ideas when ever chance me to visit I must try it. Yes Sometime Yes Prices should be 400-600 for the kids to visit at their own
Yes Yes Yes Yes Sometime No 3328220634 Yes Sometime Yes Good concept in reasonable price. Good Luck
Few dishes of pasta should be cooked on Pakistani spicy flavor.

3008460146 Yes Sometime Yes Great Idea Yes Yes No
I would suggest to open the restaurant one half an hour earlier (12.30 pm)
Yes Always Maybe
An addition of a slight Italian live music will be great for the Yes Always Yes ambience of restaurant. I love the idea of a Pasta only restaurant... It wills definitely work.

Sr. no Names
51 Mr. Khurram M Siddiqui 52 Ms. Sumayya Zafar 53 Ms. Aneera Abid Gilani
Contact # Q1 Q2
Q3 Comment
Yes Always Yes Yes Always Yes
All the best! This is a very interesting concept. Looking Yes Always Yes forward to the opening!
54 Mr. Alam Syed Shazad Yes Sometime Yes 55 Mr. Syed Murtaza 3212472298 Yes Sometime Yes
Ms. Reshma Abdullah

54 Mr. Hamid Hussain 55 Mr. Syed Farhan 56 Mr. Mansoor Ahmed 57 Mr. Saqib Shah
Such surveys should be carried out using web based formats Yes Always Yes for easy input.
3453084010 Yes Always Yes 3028268406 Yes Sometimes Maybe 0331 5457292 Yes Always Yes 0300 3389748 Yes Always Yes
PASTA-BASTA! Restaurant CAPITAL INVESTMENT
PASTA-BASTA! CAPITAL INVESTMENT

Sr. Discription No. 1 2 3 4 5 6 7 8 9 Pasta Plate (Blue) Pasta Plate (Orange) Pasta Plate (Green) Pasta Plate (Red) Dessert Plate (Blue) Dessert Plate (Orange) Dessert Plate (Green) Dessert Plate (Red) B&B Plate (Blue) Quantity 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Unit Cost Total Cost (PKR) (PKR) 735 735 735 735 251 251 251 251 136 136 136 136 228 228 228 22,050 22,050 22,050 22,050 7,530 7,530 7,530 7,530 4,080 4,080 4,080 4,080 6,840 6,840 6,840
10 B&B Plate (Orange) 11 B&B Plate (Green) 12 B&B Plate (Red) 13 Teacup with saucer (Blue) 14 Teacup with saucer (Orange) 15 Teacup with saucer (Green)

Sr. Discription No.
Continue from previous
Quantity
Unit Cost Total Cost (PKR) (PKR) 228 200 200 200 200 6,840 6,000 6,000 6,000 6,000
16 Teacup with saucer (Red) 17 Coffe Mug (Blue) 18 Coffe Mug (Orange) 19 Coffe Mug (Green) 20 Coffe Mug (Red) 21 Cutlery 22 Frosty Glasses 23 Place mats 24 Uniforms 25 Olive Oil Flagons 26 Parmesan Shakers 27 Pepper Mill 28 Rocksalt Mill 29 Red Chilli flakes shaker 30 15 tables 90cmX 90cm
30 30 30 30 30 Available 200 100 15 20 20 Available Available 20 15
200 200 2,000 300 300
40,000 20,000 30,000 6,000 6,000
200 15,000
4,000 225,000

Sr. Discription No.
Continue from previous
Quantity
Unit Cost Total Cost (PKR) (PKR) 7,800 468,000
31 60 Chairs 32 2 Deck Pizza Oven 33 Small Dishwasher 34 Other Kitchen Equipment 35 Cutlery 36 Signage 37 Cashier Station 38 Glass Panels 39 Ceiling Lamps 40 Flat Screen TV 41 Civil Work by Hotel Sub Total Contingency 15% Grand Total
60 Available 1
400,000 1,600,000
400,000 1,600,000
Available 20,000 5,000 8 12 1 15,000 2,000 70,000 100,000 20,000 5,000 120,000 24,000 70,000 100,000 3,324,000 498,600 3,822,600
Preliminary Revenues & ROI Calculation
PASTA-BASTA! Preliminary Revenues

Description A. Statistics Daily food covers Number of days per year Total food covers Average Guest Check B. Projected Financials I. Total Revenue Direct cost Salaries & Wages Other expenses Overhead expenses II. Total Expenses Departmental Profit (I-II) 19,710,000
100%
Pessimistic Amount %age 60 365 21900 900
Scenarios Moderate Amount %age 80 365 29200 900
Optimistic Amount %age 100 365 36500 900
26,280,000
100%
32,850,000
100%
5,913,000 30.00% 4,000,000 20.00% 1,872,450

9.50%
7,884,000 30.00% 4,000,000 15.22% 2,496,600

9.50%
9,855,000 30.00% 4,000,000 12.18% 3,120,750

9.50%
4,533,300 23.00% 16,318,750 82.79% 3,391,250 17.21%
4,533,300 17.25% 18,913,900 71.97% 7,366,100 28.03%
4,533,300 13.80% 21,509,050 65.48% 11,340,950 34.52%
PASTA-BASTA! ROI Calculation

Scenarios Description Pessimistic Amount C. Return on Investment (ROI) Total estimated investment ROI in Days ROI in months 3,822,600 411 13.7 3,822,600 189 6.3 3,822,600 123 4.1 %age Moderate Amount %age Optimistic Amount %age
Underlying Assumptions for Revenue Scenarios 1. Restaurant will operate all year around even Ramadan evenings 2. Average Guest check is net of taxes and including beverages 3. Direct F&B cost is calculated at 30% 3. Salaries &Wages are calculated @ 20% of total revenue in passimist scenario and kept constant for other scenarios 4. Other expenses 9.5% is calculated on year to date expenses in other current outlets 5. Overhead expenses are calculated at year to date current expenses and include, POMEC, A&G and A&BP
PROPOSED MENU
PASTA-BASTA! PROPOSED MENU (Side 1)
PASTA-BASTA! PROPOSED MENU (Side 2)
MARKETING PLAN
PASTA-BASTA! MARKETING PLAN PRE OPENING ACTIVITIES Teasers

To start at least 6 weeks before the opening
Teasers in the form of lobby streamers, flyers, face book, e- footer and e-shot will be developed and will be displayed and sent to our valued guests. The teasers campaign slowly will enhance with a bit more information as time is close of the opening.
Special badges for associates will be made, which will just ask Ask me about Pasta Basta.
Continue ..
PASTA-BASTA! MARKETING PLAN PRE OPENING ACTIVITIES

Continued from previous
Teasers
To start at least 6 weeks before the opening
Special chefs table will be organized for our top clients, where 4 to 6 couples will be invited to taste the food, the chef table will be organized for 3 to 4 times before opening. Special designed flyer will be attached with all bills. All invoices sent through credit department will also have this special flyer attached.
PASTA-BASTA! MARKETING PLAN OPENING ACTIVITIES

A special evening will be planned at the opening day of the restaurant, where our top valued guests will be called in to see for themselves the new concept in dining at Islamabad Marriott. A red ribbon cutting ceremony will be planned, where either Italian Ambassador or F &B top client will be called to grace the occasion for formal opening of the restaurant. Butler service on the opening night, Top models will be called in for our red carpet area with media doing spot interviews. Top TV channels and media will be called in at the opening ceremony.
Continue ..
PASTA-BASTA! MARKETING PLAN OPENING ACTIVITIES

A small menu as a give away will be given to all guests upon their departure.
Second day press release will be sent to all news papers.

Press ads will also appear in leading newspapers.
Hospitality desk will have special back drop stating Now Open.
In house guests will also be invited and will have special discount for a week. New lobby streamers, e-shot, face book update and flyers will be made.
PASTA-BASTA! MARKETING PLAN POST OPENING ACTIVITIES

Top news papers and magazines editors/ sub editors and famous writers will be called to write review on the restaurant. Special meal deals offers will go to the young crowd through e-shot, e-footer, sms, face book update and in the form of flyers, which will have combination of Pasta Basta and Terrace Caf deals. Marketing campaign in the form of lobby streamers, e-shot, face book and flyers will continue with new designs.
Special nights will be planned at the Restaurant in collaboration of Red Bull, Coke and other top brands, which are liked and famous with youngsters.
Continue ..
PASTA-BASTA! MARKETING PLAN POST OPENING ACTIVITIES

At hospitality desk for some time in the evenings for an hour the taste panel will be organized, where the chefs will have few dishes for guests to taste. A special post card will be made, which will be in all rooms for guests to either take it away or send the card to their families and friends. A special GM invitation card will also be developed as that will have the restaurant picture and name and will have slogan of Just Experience it.
AREA & INTERIOR WORKS
AREA & INTERIOR WORKS Lebanese Restaurant Layout Model
PASTA-BASTA! Restaurant ACTION PLAN
PASTA-BASTA! PROPOSED ACTION PLAN

Director of Operations - Mr. Rolf: Concept Statement & purpose; Summarize revenue expectation 3 scenarios along with ROI; Summarize cost of investment; Assess roof above false ceiling; Assess AC supply and existing ducting; Design of lighting and ceiling; Kitchen back drop mirror with shelving; Wall hangings for columns; Signage inside-outside neon script Ferrari Red;

Corporate Executive Chef - Mr. Imran: List varieties of pasta to be served; List variety of sauces and toppings for pasta; Development of recipes, preparation method & cost; List kitchen equipment needed with estimated cost; List original ingredients needed;
Corporate General Manager F&B - Mr. Salman Qazi: Tables & Chairs (wood ) 80x80 or 75x75cm seating of 60; Table set up - blue water goblets, placemat, fork & spoon wrapped in cloth napkins, rock salt grinder, pepper mill, flavored olive oil parmesan shaker, candle light in the evening; Waiter uniforms different with long aprons; Develop SOP

Jointly by Mr. Imran & Mr. Qazi: Chef's uniforms different and unusual fitting in to scheme;
Tick-off menu similar to Noodle House;

Deep Pasta Bowls - wholesome portion- value for money; Research Market;
Arranged through Hotel Resources:

Coffee machine serving Lavazza o Illy already available; Opening hours 13.00pm - 2.00am;
POS station;
Beverage cooler already available; Food cost 30%-Labor cost 20%-other expenses 10% profit 40%;
THANK YOU

Pizza Pasta Outlet Business Plan

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SODA FOUNTAIN!

PROPOSED PLAN FOR SETTING UP FOUNTAIN AT PORT GRAND

PASTA-BASTA! PROPOSAL INDEX

SODA FOUNTAIN! EXECUTIVE SUMMARY Objective:

SODA-FOUNTAIN! EXECUTIVE SUMMARY OPERATIONS PERFORMANCE:

SODA-FOUNTAIN! EXECUTIVE SUMMARY Location & Concept Portrayal:

Average check will vary from Rs. 50 to Rs.200

PASTA-BASTA! EXECUTIVE SUMMARY LAYOUT & TIMINGS:

Opening hours 7 days a week from 2.00pm to 1.00 am last order;

PASTA-BASTA! LAYOUT PLAN KITCHEN

Layout Plan Restaurant

PASTA-BASTA! LAYOUT PLAN RESTAURANT

PASTA-BASTA! RESTAURANT IMPRESSION

PASTA-BASTA! - PROPOSED FURNITURE DISPLAY

PASTA-BASTA! - PROPOSED CROCKERY DISPLAY

PASTA-BASTA! - PROPOSED CROCKERY DISPLAY

PASTA-BASTA! - PROPOSED CROCKERY DISPLAY

PASTA-BASTA! - PROPOSED CROCKERY DISPLAY

PASTA-BASTA! - PROPOSED CROCKERY DISPLAY

PASTA-BASTA! - PROPOSED CEILING LIGHTS

PASTA-BASTA! - PROPOSED WALL LIGHTS

Proposed Fancy Uniform

PASTA-BASTA! - PROPOSED FANCY UNIFORM

PASTA-BASTA! - PROPOSED FANCY UNIFORM

Pasta-Basta! Market Research Results

Total 261 100.00% Total 261 100.00% Total 261 100.00%

94.25% 3.83% Always Never

2. Do You like Pasta Dishes? %age to total responses

41.76% 1.53% 49.04% Yes No 3 May Be 39

80.08% 1.15% 14.94%

Pasta-Basta! Research Results

SomeTimes Yes Alwayes Always Yes

Yes Smart and ultra clean is a must for me.

3035112311 0321 5010179 3005103000 Babur.kamal@yahoo.com

Yes Yes Yes

SomeTimes Yes Always

SomeTimes Yes I hope Taere will be viwo.

Pasta-Basta! Research Results

Yes MayB e MayB e

0345 5200701 3005015888

Yes Yes Yes

SomeTimes Yes I like this Hotel food is good.

Pasta-Basta! Research Results

Ms. Tabinda 3334254124 Tahir

Yes Yes Yes

SomeTimes Yes SomeTimes Yes Always Yes

Pasta-Basta! Research Results

I like visiting your restaurant frequently.

Prices are a bit high .Try to lower it down.

All is good and interesting

Pasta-Basta! Research Results

Mr. Magro Umar

3008551551 3219559695 3454888944

Sometimes Maybe Sometimes Maybe SomeTimes Yes

You need to add more details for your research.

Pasta-Basta! Research Results

SomeTimes Yes SomeTimes Yes

3224393987 0302 5550015 3335311139

Yes Yes Yes