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    Pizza Wars

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    Kamaldeep Singh
    This presentation compares Pizza Hut and Domino's Pizza in India. Pizza Hut entered India in 1996 and now has 142 outlets, while Domino's also entered in 1996 and has grown to 220 outlets. According to 2000 market share data, Pizza Hut held 46.42% of the market and Domino's held 21.67%. Currently, Pizza Hut holds 45% of the market share and Domino's holds 35%. Both companies employ different marketing strategies, with Pizza Hut focusing more on advertising and promotion while Domino's emphasizes home delivery and regional strategies. The 4P's - product, price, place and promotion - of each company are also compared.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Pizza Wars

    Uploaded by

    Kamaldeep Singh
    118 views20 pages
    This presentation compares Pizza Hut and Domino's Pizza in India. Pizza Hut entered India in 1996 and now has 142 outlets, while Domino's also entered in 1996 and has grown to 220 outlets. According to 2000 market share data, Pizza Hut held 46.42% of the market and Domino's held 21.67%. Currently, Pizza Hut holds 45% of the market share and Domino's holds 35%. Both companies employ different marketing strategies, with Pizza Hut focusing more on advertising and promotion while Domino's emphasizes home delivery and regional strategies. The 4P's - product, price, place and promotion - of each company are also compared.

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    comparison of domino and pizza hut

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    This presentation compares Pizza Hut and Domino's Pizza in India. Pizza Hut entered India in 1996 and now has 142 outlets, while Domino's also entered in 1996 and has grown to 220 outlets. According to 2000 market share data, Pizza Hut held 46.42% of the market and Domino's held 21.67%. Currently, Pizza Hut holds 45% of the market share and Domino's holds 35%. Both companies employ different marketing strategies, with Pizza Hut focusing more on advertising and promotion while Domino's emphasizes home delivery and regional strategies. The 4P's - product, price, place and promotion - of each company are also compared.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    118 views20 pages

    Pizza Wars

    Uploaded by

    Kamaldeep Singh
    This presentation compares Pizza Hut and Domino's Pizza in India. Pizza Hut entered India in 1996 and now has 142 outlets, while Domino's also entered in 1996 and has grown to 220 outlets. According to 2000 market share data, Pizza Hut held 46.42% of the market and Domino's held 21.67%. Currently, Pizza Hut holds 45% of the market share and Domino's holds 35%. Both companies employ different marketing strategies, with Pizza Hut focusing more on advertising and promotion while Domino's emphasizes home delivery and regional strategies. The 4P's - product, price, place and promotion - of each company are also compared.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    Presentation On

    Presented By :
    Rajwinder Singh Pabla Kamaldeep Singh Abhishek Azad Bhatt

    INTRODUCTION

    Pizza Hut
    Good time start with great Pizza

    It entered India (Delhi) in June 1996


    By Jan 2001 pizza hut had 19 outlet across India

    Presently it has 142 outlets in 32 cities in India


    Pizza Hut is the largest pizza restaurant company in the world It has 12,000 outlets in 90 countries Employing more than 300,000 people.

    Domino's Pizza
    Hungry Kya ?

    It entered India (Delhi) in 1996 through a franchise agreement with Vam Bhartia Corp.
    Speedy growth (1 outlet in 1996 & 101 outlets in Feb 2001 ). At present 220 outlets in 42 cites in India.

    Emphasis on home delivery.


    Domino's believes strongly in the strategy of Think local and act regional .

    Market shares of Pizza Hut And Dominos

    MARKET SHARES
    Market Share as on 1999
    PIZZA CHAIN MARKET SHARE (%)

    Pizza Hut
    Dominos Others

    46.42
    21.67 31.91

    Market share as on 2000


    PIZZA CHAIN Pizza Hut Dominos Others MARKET SHARE (%) 18 70* 12

    Current Market Shares


    Market Share
    Other 20%
    Pizza Hut 45% Domino's 35%

    MARKETING STRATEGY

    Pan in your name

    Buy 1 get 1 free

    Pizza pooch menu


    1 Rs. Pan deal Bara nahi to tera [ on time or free ] Reduction in price

    Ads on T.V. ( Hungry Kya )


    Tie up with M.T.N.L . & discovery channels Database Marketing.

    Ads. On T.V. Channels from July 2001

    4ps oF piZZA HUT AnD Dominos

    PRODUCT
    All offering inclusiv e Value added services Hot pizza , good to eat Potential Product Pizza hut experience as a whole Value add Augment Product

    Good Taste Expected Product

    Pizza

    Food Basic Product Basic Requirement Core Benefits

    Enjoyment

    All offering inclusive Value added services Hot pizza , good to eat

    Potential Product Pizza hut experience as a whole Value add Augment Product

    Good Taste Expected Product

    Enjoyment

    Food Basic Product Basic Requirement Core Benefits

    Food

    PLACE
    Pizza hut : masters at pull strategy
    It pioneered the practice of advertising and promotion in the fast food industry .

    Pizza hut achieved this remarkable feat by adopting a different marketing strategy that involved increasing ambiences and amusement for the customers

    Dominos : pursuing a push strategy


    The advertising layout for Dominos is minimal in India . Dominos concentrates on incentivizing customers instead off advertising and promotion . As a result , dominos regularly introduces sell-in schemes , promotional coupon ,festival offers etc.

    PRICE
    Company Dominos Pizza Hut Price Range ( Rs ) 39-265 75-350

    The Initially high price of Dominos was attributed to the high quality of ingredients used.
    For instance, Domino's sourced its Peperoni and Jalapeno needs from Australia and Spain respectively. However, with competition increasing from Pizza Hut, Domino's introduced price cuts, discounts and freebies to attract the customers.

    Domino's was spending 50% of its total marketing budget on special offers and discounts and pizza training classes.

    PROMOTION
    Promotional and advertisement campaigns
    The pizza delivery business had traditionally been promotion driven. Coupons and discounts were offered by all pizza delivery chains to woo customers . Since its inception , Dominos had been known for its unique promotions that included fast delivery and innovations to cater to a varied palette .

    Use of technology
    Online sales accounted for over 70 percent of its total sales in 2008. Dominos planned to further exploit the increasing potential of the online medium as one of the promotional and distributional channels in the downturn.

    SWOT Analysis

    SWOT ANALYSIS OF PIZZA HUT


    STRENGTH
    Unmatchable quality and variety Strong brand image Customer satisfaction Hygiene

    WEAKNESS
    Inadequate advertisement Inadequacy of outlets High prices Lack of parking facilities

    OPPORTUNIITY
    Growing Fast food market City specific food habit Product attractive offers

    THREAT
    Emergence of competitor Low price of competitor No take away counters for pizzas

    SWOT ANALYSIS OF DOMINOS


    STRENGTH
    More outlets Even in smaller towns Less than 30 minutes home delivery Low prices Customer satisfaction Excellent offers

    WEAKNESS
    Lack of variety Outlets lack space No option for birthday parties and corporate lunches

    OPPORTUNIITY
    Growing Fast food market Bigger outlets Introduce more varieties

    THREAT
    Emergence of competitor Better quality and variety of competitor Reckless riding for delivery in time

    Conclusion
    We come to a conclusion that: Pizza Hut is preferred over dominos in terms of Varity of Pizzas Good ambience Services offered Quality of pizzas Location of the Outlet Waiting time in the outlet Dominos is being preferred over pizza hut in terms of Door step services Low pricing

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