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    SM Itc

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    Akshay Anand
    This document provides an overview of the strategic management practices of ITC Ltd., a large Indian conglomerate. It discusses ITC's vision, mission, business segments, SWOT analysis, market share, and use of the BCG matrix. The key points are: 1) ITC's vision is to be one of India's most valuable corporations through world-class performance and sustainable stakeholder value. Its business segments include FMCG, cigarettes, hotels, paperboards, and agribusiness. 2) An analysis of ITC's strengths, weaknesses, opportunities, and threats shows it has strong brands but also faces risks from increasing taxes and health concerns regarding cigarettes. 3) ITC has dominant

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    SM Itc

    Uploaded by

    Akshay Anand
    91 views13 pages
    This document provides an overview of the strategic management practices of ITC Ltd., a large Indian conglomerate. It discusses ITC's vision, mission, business segments, SWOT analysis, market share, and use of the BCG matrix. The key points are: 1) ITC's vision is to be one of India's most valuable corporations through world-class performance and sustainable stakeholder value. Its business segments include FMCG, cigarettes, hotels, paperboards, and agribusiness. 2) An analysis of ITC's strengths, weaknesses, opportunities, and threats shows it has strong brands but also faces risks from increasing taxes and health concerns regarding cigarettes. 3) ITC has dominant

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    Strategic Management in ITC Ltd.

    Original Title

    SM ITC

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    © Attribution Non-Commercial (BY-NC)

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    This document provides an overview of the strategic management practices of ITC Ltd., a large Indian conglomerate. It discusses ITC's vision, mission, business segments, SWOT analysis, market share, and use of the BCG matrix. The key points are: 1) ITC's vision is to be one of India's most valuable corporations through world-class performance and sustainable stakeholder value. Its business segments include FMCG, cigarettes, hotels, paperboards, and agribusiness. 2) An analysis of ITC's strengths, weaknesses, opportunities, and threats shows it has strong brands but also faces risks from increasing taxes and health concerns regarding cigarettes. 3) ITC has dominant

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    91 views13 pages

    SM Itc

    Uploaded by

    Akshay Anand
    This document provides an overview of the strategic management practices of ITC Ltd., a large Indian conglomerate. It discusses ITC's vision, mission, business segments, SWOT analysis, market share, and use of the BCG matrix. The key points are: 1) ITC's vision is to be one of India's most valuable corporations through world-class performance and sustainable stakeholder value. Its business segments include FMCG, cigarettes, hotels, paperboards, and agribusiness. 2) An analysis of ITC's strengths, weaknesses, opportunities, and threats shows it has strong brands but also faces risks from increasing taxes and health concerns regarding cigarettes. 3) ITC has dominant

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 13

    Strategic Management in ITC Ltd.

    Pulkit Datta Roll No -----18

    The Corporate Mission



    Governance structure Strategic supervision Strategic management Executive management Core values Nation Orientation; Trusteeship; Excellence; Customer focus; respect for people; Innovation

    Vision & Mission statements


    Vision: Sustain ITCs position as one of Indias most valuable corporations through world class performance, creating growing value for the Indian economy and the Companys stakeholders. Mission: To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value.

    Business Mix of ITC Ltd.


    FMCG Cigarettes

    Foods Lifestyle Retailing Greeting, Gifting & Safety Matches Agarbattis

    Stationery

    Paperboards & Packaging Paperboards & Specialty Papers Packaging

    Business Mix (Contd)


    Agri - Business Agri-Exports

    e-Choupal Leaf Tobacco

    Hotels Group Companies ITC Infotech; etc.

    SWOT Analysis
    Strength Brand Management Opportunity Rural market E-choupal Weakness Unrelated diversification

    Threats Increasing tax in Cigarettes Health hazard

    Business wise Sales data


    Business/ Year Growth Value (Rs in Crore) % 2005 2004 8.4 10002.54 9230.27

    FMCGCigarettes FMCG-Others Hotels Agribusiness Paper & pkg.

    85.2
    124.1 4.2 24.9

    563.39
    577.25 1780.07 1565.31

    304.16
    257.53 1708.77 1253.29

    Net revenue
    Source: Annual Accounts

    12.99

    13349.58 11815.04

    Market share of ITC Ltd.


    Outstanding market leader Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports. Gaining market share Nascent businesses of Packaged Foods & Confectionery, Branded Apparel and Greeting Cards.

    Source: Annual Accounts/Equity research

    Segment

    Dominance

    Cigarettes 70% share Paper & Packg. Packaging board No. 1 in Asia

    Contribution % Revenue PBIT 77.0% 87.7% 7.3% 10.7% 7.0% 4.3% 4.4% 3.7% 5.4% -7.5%

    Agri 1of the largest business xporters from India Hotels ITC Group ranks No.2 FMCG 20% share of greeting (Others) cards market, 'Aashirvaad' atta is No.1 in branded segment
    Source: Equity research reports

    Limitations
    Assumes market growth rate. A firm may grow the market. A Dog may be helping other products. High market share/Growth is not the only success factor. Linkage between market share and profitability is questionable.

    The BCG Matrix for ITC Ltd.


    Stars Hotels Paperboards/ Packaging. Agri business. Cows FMCG-Cigarettes ? FMCG- Others

    Dogs

    Act III - Action- Learning points


    and conclusions
    Question Marks (? ) To be handled with care. Strategic forays into emerging high growth markets. E-Choupal is a transformational strategy. Strong brand building capability will be tested.

    Learning points (Contd)


    Corporate strategy of creating multiple drivers of growth anchored on its core competencies and distribution reach. Embracing difficult and challenging corporate strategy. (Ex: Paperboards). EHS philosophy: Contribution to the triple bottom line- Economic, Environment and social capital.

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