Entrepreneurship
Entrepreneurship
Entrepreneurship
Group 1 Members
Debashree Banerjee Sanjeev Kumar Vandana Nair Niranjana Chandran Shintu Joy 124 143 157 160 165
Cont. . .
(Decorative materials)
Products
Bouquet Vase Basket flowers Wedding cars Wedding venues Decorations for special occasions Wreath Company Events
Store Location
Store Layout
Simple yet modern design with attractive display Unobstructed window view
High visibility from street Pre-designed floral arrangement
Cont. . .
Competitors
Distributors
Target Audience
Income group
Small (college, couples) High (eco-friendly)
Engagement/ Wedding
Festivals
Our USP
Creating a new fresh flower arrangement buying experience for customers - first floral art gallery. Offering exquisite, artistic floral arrangements. One to one interaction between our floral designer and the customer in order to understand their needs better
Pricing Strategies
The price of our products ranges from price of a single flower to bouquets and charges for wedding car decorations. the price of single flowers are in the range of Rs15 Rs20, and bouquets cost range from Rs300-Rs1700, and the cost of car decorations range from Rs3000-Rs4000.
Marketing Strategies
Advertising Strategy
FINANCIAL ANALYSIS
5,000 4,000
6,000
8,000
8,000
9,000 12,000
2,000 8,000
3,000
4,000
4,000
4,000
4,000
4,000
4,000
4,000
Total Income
Nov
Dec
Jan
Feb
March April
May
June
July
Expenditure
Selling Expenses Shop Rent Rent Deposit Interior Decoration Computer Website Designing Pamphlets Catalogue
60,000 77,000 80,000 90,000 95,000 95,000 95,000 95,000 95,000 1,10,00 1,10,00 1,10,00 1,10,00 1,10,00 1,10,00 1,10,00 1,10,00 110,000 0 0 0 0 0 0 0 0 300000 0 0 0 0 0 0 0 0
450000
22,000 10,000 5,500 2,500
0
0 0 5,500 2500
0
0 0 4500 2,500
0
0 0 3000 0
0
0 0 3000 0
0
0 0 3000 0
0
0 0 0 0
0
0 0 0 0
0
0 0 0 0
Visiting Cards
Telephone Connection
1800
400
1000
Jan
Feb
March
April
May
June
July
22,000 22,000 22,000 22,000 22,000 20,000 20,000 20,000 20,000 20,000 1,000 999 1,000 999 1,000 1,000 999 0 999 0 1,000 999 0 2,500
Telephone Bill 1,000 Internet bill 999 Cable Advertisement 20,000 Insurance 2,500
2,500 2,500
30,000 30,000 26,000 26,000 26,000 26,000 26,000 167,49 183,899 179,499 180,499 180,499 167,499 9 167,499
-2192
Net Profit
THANK YOU