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    Trade Sales Promotion

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    ashish
    This document summarizes various types of trade promotion techniques used by manufacturers to incentivize retailers. It discusses off-invoice allowances where manufacturers provide discounts to retailers on product invoices. It also describes slotting allowances where manufacturers pay fees to retailers for shelf space. Additionally, the document outlines sales contests run by manufacturers that reward retailers with prizes for meeting sales targets. It provides examples of specific manufacturers like Vagh Bakari that utilize different trade promotion strategies.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Trade Sales Promotion

    Uploaded by

    ashish
    929 views29 pages
    This document summarizes various types of trade promotion techniques used by manufacturers to incentivize retailers. It discusses off-invoice allowances where manufacturers provide discounts to retailers on product invoices. It also describes slotting allowances where manufacturers pay fees to retailers for shelf space. Additionally, the document outlines sales contests run by manufacturers that reward retailers with prizes for meeting sales targets. It provides examples of specific manufacturers like Vagh Bakari that utilize different trade promotion strategies.

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    This document summarizes various types of trade promotion techniques used by manufacturers to incentivize retailers. It discusses off-invoice allowances where manufacturers provide discounts to retailers on product invoices. It also describes slotting allowances where manufacturers pay fees to retailers for shelf space. Additionally, the document outlines sales contests run by manufacturers that reward retailers with prizes for meeting sales targets. It provides examples of specific manufacturers like Vagh Bakari that utilize different trade promotion strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    929 views29 pages

    Trade Sales Promotion

    Uploaded by

    ashish
    This document summarizes various types of trade promotion techniques used by manufacturers to incentivize retailers. It discusses off-invoice allowances where manufacturers provide discounts to retailers on product invoices. It also describes slotting allowances where manufacturers pay fees to retailers for shelf space. Additionally, the document outlines sales contests run by manufacturers that reward retailers with prizes for meeting sales targets. It provides examples of specific manufacturers like Vagh Bakari that utilize different trade promotion strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 29

    PRESENTATION

    ON
    TRADE SALES PROMOTION
    Prepared By,
    CROWN
    GROUPS

    VIIM
    (2nd Trimester)
    Prepared By,
    • Mathur
    Valani,
    • Ashish
    Kathiriya,
    • Yogesh
    Mulani,
    • Khimanand
    Varu,
    • Keyur
    INTRODUCTION
    THERE ARE TWO TYPES OF SALES
    PROMOTION.
    2. TRADE PROMOTION
    3. CONSUMER PROMOTION
    MANUFACTURE GIVE THE TRADE
    PROMOTION TO WHOLESELLER,
    DISTRIBUTER & RETAILER. SO,
    THAT THEY CAN PROMOTE THE
    SALE.
    CONTINUE….

    • THIS IS MOSTLY USED FOR PUSH


    STRATEGY,
    • LIKE BALAJI WAFERS, RELIANCE
    MOBILE, ZENITH COMPUTER.
    TYPES OF TRADE PROMOTION

    • TRADE ALLOWANCES

    • SALES/ TRADE CONTEST

    • TRAINING PROGRAM

    • COOPERATIVE/ SPECIALTY
    ADVERTISING
    TRADE ALLOWANCES
    • THERE ARE THREE TYPES OF TRADE
    ALLOWANCES LIKE,

    3. OFF INVOICE ALLOWANCES

    5. SLOTTING ALLOWANCES

    7. PROMOTIONAL ALLOWANCES
    OFF INVOICE ALLOWANCES
    • THIS ALLOWANCES ARE OFFERED BY
    MANUFACTURER TO INTERMEDIATE
    AT THE TIME OF BILLING.
    • THIS WILL ENCOURAGE INTERMDIATE
    TO PURCHASE LARGER QUANTITY OF
    PRODUCT.
    • MAINLY THIS ALLOWANCES IS USED
    IN OFF SEASON
    CONTINUE…
    1. AGRA SHOES COMPANY.
    • GIVEN 5% DISCOUNT AT THE TIME OF
    BILLING

    5. DELHI SPORT SHOES


    • GIVEN 6% DISCOUNT
    CONTINUE…
    3. REFINE PAMOLINE ADIBLE OIL
    WHEN THEY PURCHASE 25 TIN THAT
    TIME THEY GIVE Rs.5 DISCOUNT
    PER TIN
    8. RANI ADIBLE OIL
    WHEN THEY PURCHASE 10 CARTOON,
    THEY GIVE Rs.20 DISCOUNT PER
    CARTOON
    CONTINUE…
    5. TIRUPATI ADIBLE OIL
    • WHEN THEY
    PURCHASE 10
    CARTOON, THEY
    GIVE 20 RS.
    DISCOUNT PER
    CARTOON
    SLOTTING ALLOWANCES

    •IT’S A FEE, THAT MANUFACTURER


    PAYS TO RETAILER TO SECURE A
    SHELF SPACE FOR HIS NEW PRODUCT
    •THIS TYPE OF ALLOWANCES ARE
    FAMOUS IN DEVELOPED MARKETS LIKE
    GERMANY, JAPAN ETC.
    CONTINUE…
    1. CLASSIC MILED &
    MARLBORO CIGARET
    IF THEY ARE
    PRESENTING THE
    CIGARATE CASE
    UPTO 20 DAYS,
    COMPANY WILL GIVE
    FREE ONE CIGARATE
    CASE.
    CONTINUE…
    2. GOLD FLAKE :
    Rs. 400 PER
    MONTH
    CONTINUE…

    PRODUCT FEE TIME PERIOD


    • SUNFEAST • Rs. 350 • 1 MONTH
    • SUNSILK • Rs. 250 • 1 MONTH
    SHAMPOO
    • MAGGI • Rs. 250 • 1 MONTH
    • MORTINE • Rs. 150 • 1 MONTH
    • MAXO COIL • Rs. 101 • 1 MONTH
    • VIVEL • Rs. 350 • 1 MONTH
    SHAMPOO
    • COLGATE • Rs. 250 • 1 MONTH
    CONTINUE…

    PRODUCT FEE TIME PERIOD


    • VAGH BAKARI • Rs. 3000 • 1 MONTH
    • BRITANIA • Rs. 300 • 1 MONTH
    PER FEET
    PROMOTIONAL ALLOWANCES
    •MANUFACTURER SUPPORT TO
    CHANNEL FOR ADV. LIKE, BANNER,
    DISPLAY BOARD ETC.

    1. ORIENTAL FAN : BANNER


    CONTINUE…
    2. USHA FAN : BANNER, NEWS PAPER ADV.
    CONTINUE…
    3. CASTROL OIL : BANNER
    CONTINUE…
    4. EXIDE BATTERY : BANNER, NEWS
    PAPER ADV.
    CONTINUE…
    5. BRITANIA : BANNER
    6. LUX : BANNER
    7. DABER : BANNER
    8. TAJ TEA : BANNER
    SALES/TRADE CONTEST

    • IN THIS TRADE CONTEST, MFG.


    MOTIVATE TO INTERMEDIATE TO
    ACHIVE TARGET BY GIVING REWARD
    LIKE, TELEVISION, TOUR PACKAGE,
    HOME THEATRES ETC.
    CONTINUE…
    1. NILKAMAL INVESTOR : THEY GIVE
    THE TARGET OF Rs.250000 FOR
    FINDING THE CUSTOMER FOR SWISS
    BANK, THAN THEY WILL GIVE 4% .
    CONTINUE…
    2. EUREKAFORBES : THEY GIVE THE
    TARGET OF 8 UNIT
    CONTINUE…
    3. VAGHBAKARI : THEY GIVE TARGET TO
    SELL 50 Kg. IN 4 MONTH, THAN THEY
    WILL GIVE Rs. 2500.

    4. SUNFEAST : TARGET TO SELL


    PRODUCT OF Rs.10000, THAN THEY
    WILL GIVE Rs.300
    TRAINING PROGRAME
    • MFG GIVE TRAINING TO RETAILER
    FOR SELLING THE PRODUCT.

    3. EUREKAFORBES
    4. SBI LIFE INSURANCE
    5. ICICI PRUDENTIAL
    6. AVIVA
    7. TATA AIG
    COOPERATIVE/ SPECIALTY
    ADV

    • PARTICIPATION OF BOTH MFG &


    RETAILER
    • MFG PROVIDE FINANCIAL SUPPORT
    TO RETAILER FOR ADV & RUNNING
    THE PRODUCT IN THE MARKET.
    3. VAGHBAKARI : Rs.500 PER MONTH
    4. MILLI TEA : Rs. 500 PER MONTH
    CONCLUSION

    • MFG GIVES TRADE PROMOTION TO


    RETAILER FOR SELL MORE PRODUCT
    IN THE MARKET.
    • BY TRADE PROMOTION MFG AS WELL
    AS RETAILER BOTH GET ADVANTAGE.
    THANK YOU

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