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    Retail Strategy

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    Jennz Monty
    The document provides an overview of strategies for setting up and managing a college canteen. It discusses defining the target market and retail format, and outlines opportunities like customer loyalty, location, and unique merchandise that can provide sustainable competitive advantages. Store management concepts are presented like store planning, design, layout and visual merchandising. Effective space management and factors for building a good store image are also highlighted. Merchandise management strategies like the seven rights of merchandise and implications of planning are summarized.

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    Retail Strategy

    Uploaded by

    Jennz Monty
    689 views42 pages
    The document provides an overview of strategies for setting up and managing a college canteen. It discusses defining the target market and retail format, and outlines opportunities like customer loyalty, location, and unique merchandise that can provide sustainable competitive advantages. Store management concepts are presented like store planning, design, layout and visual merchandising. Effective space management and factors for building a good store image are also highlighted. Merchandise management strategies like the seven rights of merchandise and implications of planning are summarized.

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    The document provides an overview of strategies for setting up and managing a college canteen. It discusses defining the target market and retail format, and outlines opportunities like customer loyalty, location, and unique merchandise that can provide sustainable competitive advantages. Store management concepts are presented like store planning, design, layout and visual merchandising. Effective space management and factors for building a good store image are also highlighted. Merchandise management strategies like the seven rights of merchandise and implications of planning are summarized.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    689 views42 pages

    Retail Strategy

    Uploaded by

    Jennz Monty
    The document provides an overview of strategies for setting up and managing a college canteen. It discusses defining the target market and retail format, and outlines opportunities like customer loyalty, location, and unique merchandise that can provide sustainable competitive advantages. Store management concepts are presented like store planning, design, layout and visual merchandising. Effective space management and factors for building a good store image are also highlighted. Merchandise management strategies like the seven rights of merchandise and implications of planning are summarized.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 42

    Setting up of college canteen in SIS college Jai hind college St xaviers college

    RETAIL STRATEGY

    PRESENTED BY:

    POOJA JAIN 113 MAMTA BOIR 114 SHRADDHA HANDE 115 NAZMIN SHAIKH 116 GAURAV GONDAKE 102 PRATIK SONAWANE 104 DEEPALI WANKHEDE

    MEANING & DEFINATION


    Retail strategy is clear and definte plan that the retailer outlines to tap he market and build long term relationship with the consumers. According to Dr. Ramkishen, Retail strategy comprises the competitive moves and business approaches that managers employ to attract and please costomers. It also includes conducting the opertions to grow the business successfully so as to achieve the targeted objectives.

    Steps involved in Retail strategy


    Defining the business Short term & long term objectives. Identifying the target market Deciding the broad direction. Implementation. Evaluating and revising.

    MARKET STRATEGY
    Target market. Retail format Sustainable competitive advantage

    TARGET MARKET

    RETAIL FORMAT

    SUSTAINABLE COMPETITIVE ADVANTAGE

    SEVEN IMPORTANT OPPURTUNITIES


    Customer loyalty Location HRM Distribution & information system. Unique merchandise. Vender relations Customer service.

    MUNTIPLE SOURCE OF ADVANTAGE


    Do not rely on single approach Need multiple approaches to bulid high walls Good value customers. Strong brand name.

    STORE MANAGEMENT FOR COLLEGE CANTEEN


    PRESENTED BY: MONICA SHINDE 88 NEHA KASBEKAR 92 JENNIFER MONTEIRO 91 ANITA YADAV 111 AKHILA WUNNAM 75 PREETI FUNDE 97

    STORE MANAGEMENT
    INTRODUCTION DEFINITION

    STORE PLANNING FOR CANTEEN


    EXTERIOR & INTERIOR BUILDING DESIGN ALLOCATION OF SPACE ARRANGEMENT & LOCATION OF DEPARTMENTS

    STORE LOCATION FOR CANTEEN


    DEPENDS ON STATUS, POPULATION & INFRASTRUCTURE HELPS GENERATE MORE FOOTFALL LOCATED AT HIGH CUSTOMER TRAFFIC AREA (at the centre) EASILY APPROACHABLE

    CANTEEN LOCATION- AN IMPORTANT DECISION BECAUSE:


    1. LARGE CAPITAL INVESTMENT 2. TARGET CUSTOMERS CONVENIENCE 3. NATURE OF MERCHANDISE 4. PROXIMITY 5. SUSTAINABLE COMPETITIVE ADVANTAGE

    STORE DESIGN FOR CANTEEN


    WALL COLOUR TABLES & CHAIRS LIGHTING SPACING VENTILATION SANITATION & CLEANLINESS UTENSILS

    STORE DESIGN & RETAILING IMAGE MIX


    EMPLOYEES MERCHANDISE FIXTURE TYPE SOUND TYPE ODOUR TYPE VISUAL TYPE

    FACTORS FOR BUILDING GOOD STORE IMAGE FOR CANTEEN


    AMBIENCE FOOD QUALITY & TASTE COMPETITIVE PRICES FRIENDLY STAFF CHOICES & MENUS GOOD SERVICES GOOD PRESENTATION PLACE & LOCATION

    OBJECTIVES OF GOOD STORE DESIGN


    1. IMPLEMENT THE RETAILERS STRATEGY 2. INFLUENCE CUSTOMER BUYING BEHAVIOUR

    3. PROVIDE FLEXIBILITY
    4. CONTROL DESIGN & MAINTENANCE

    THE SPACE MIX FOR A COLLEGE CANTEEN


    SEATING AREA (consumption area)- 60%
    KITCHEN AREA (production & storage area)- 25%

    CIRCULATION AREA- 15%

    EFFECTIVE CANTEEN SPACE MANAGEMENT


    1. SMOOTH & EFFICIENT CUSTOMER FLOW 2. EASY CUSTOMER REACH 3. CREATE COME-BACK FEELING 4. CREATE FEELING OF COMFORT

    STORE LAYOUT
    STORE LAYOUT INVOLVES PROPER PLANNING OF SPACE & DESIGN & PRESENTATION OF THE CANTEEN TO PROVIDE THE CUSTOMERS WITH A COMFORTABLE EXPERIENCE IN ORDER TO INCREASE THE CANTEEN SALES.

    ADVANTAGES OF GOOD STORE LAYOUT


    1. USES SPACE EFFICIENTLY 2. EASY SITTING 3. MORE CUSTOMERS IN CANTEEN 4. STAFF TO WORK EASILY ALONGSIDE THE CUSTOMERS 5. ALLOWS FOR SELF-SERVICE 6. GREATER FLEXIBILITY

    7. MAXIMUM VISUAL IMPACT 8. IMPULSE BUYING 9. CREATES A SENSE OF SPACE 10. PROPER UTILISATION OF SPACE AVAILABLE

    VISUAL MERCHANDISING
    VISUAL MERCHANDISING IS THE PRESENTATION OF ANY & ALL MERCHANDISE AT ITS BEST. VISUAL MERCHANDISING ENHANCES THE SHOPPING EXPERIENCE ACTS AS A COMMUNICATION TOOL PRESENTATION IN VISUAL MERCHANDISING HELPS CUSTOMER MAKE BUYING DECISIONS

    ROLE OF VISUAL MERCHANDISING


    1. PLANNING THE VM THEME & CREATING DISPLAYS 2. ARRANGING PROPS FOR DISPLAY 3. ARRANGING DISPLAY FIXTURES & LIGHTING 4. SETTING UP STORES BEFORE OPENINGS 5. WORKING WITH FLOOR PLANS & CANTEEN REQUIREMENTS 6. TRAINING PERSONNEL 7. ORGANISING UNITS

    MERCHANDISE MANAGEMENT

    PRESENTED BY PRIYANKA MAURYA KOMAL KOKARE KAVITA KARANDE PUJASHREE KAMATKAR AKSHADA PATIL VERSHA GHATERAO 124 127 129 126 90 89

    MEANING OF MERCHANDISE
    Merchandise means goods bought and sold for profit. According to Business Dictionary , Merchandise refers to goods and commodities sold at the retail level.

    MEANING AND DEFINITION OF MERCHANDISING


    Merchandising is the planning , involved in marketing the right merchandise at the right place at right time in the right quantities at the right price

    SEVEN RIGHTS OF MERCHANDISE


    RIGHT RIGHT RIGHT RIGHT RIGHT RIGHT RIGHT PRODUCT QUANTITY PLACE TIME PRICE APPEAL SERVICE

    1. RIGHT PRODUCT

    2 . RIGHT QUANTITY
    We provides right quantity to the customers which is most important thing in that. Quantity and the quality and taste matters a lot in canteens. The profit also depends on these things

    3. RIGHT PLACE

    4 .RIGHT TIME
    Time plays an very important role evrywhere. Mostly in college canteen the time which they targeted is at morning from 7am to 5 pm. and in this the RIGHT TIME means proper delivery of goods and services to the customer within a good time .

    5 .RIGHT PRICE

    6 . RIGHT APPEAL
    Right appeal is the right message to the right audience . This is required as the retailer needs to inform and persuade the consumers to seek out the products from the stores.

    7 . RIGHT SERVICE

    IMPORTANCE OF MERCHANDISING
    NUCLEUS OF RETAIL DIFFERENTIATION CUTTING EDGE COMPETITION BETTER MERCHANDISE MEANS BETTER PROFITS EFFICIENT MERCHANDISE MANAGEMENT PRACTICES

    IMPLICATIONS OF MERCHANDISE PLANNING


    1. FINANCE 2. MARKETING 3. WAREHOUSING AND LOGISTIC 4. STORE OPERATIONS

    PROCESS OF MERCHANDISE PLANNING


    1. Developing the sales forcast Review past sales Analysing the changes in economic condition Analysing the changes in sales potential Analysing the changes in the marketing strategies of retail organisation and the competition Creating the sales forecast

    2. Determining the merchandise requirements Merchandise hierarchy 3 . Merchandise control the open to buy 4 . Assortment planning 5 . The range plan 6 . The model stock plan

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