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    Service Marketing - Airline Industry

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    Siddharth Setia
    Technology has significantly impacted the airline industry by enabling new services and improving efficiency. Key technologies discussed include e-ticketing, mobile apps, biometric boarding, and cargo tracking systems using RFID and X-rays. These technologies provide benefits like reduced paperwork, improved security and convenience for passengers. Airlines are focusing on enhancing the customer experience through differentiated service and a high-value model. Emerging innovations include mobile platforms and self-service options. To improve further, airlines plan to offer new services engaging different passenger segments while optimizing operations and costs through automation and information sharing.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Service Marketing - Airline Industry

    Uploaded by

    Siddharth Setia
    253 views12 pages
    Technology has significantly impacted the airline industry by enabling new services and improving efficiency. Key technologies discussed include e-ticketing, mobile apps, biometric boarding, and cargo tracking systems using RFID and X-rays. These technologies provide benefits like reduced paperwork, improved security and convenience for passengers. Airlines are focusing on enhancing the customer experience through differentiated service and a high-value model. Emerging innovations include mobile platforms and self-service options. To improve further, airlines plan to offer new services engaging different passenger segments while optimizing operations and costs through automation and information sharing.

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    Impact of technology on Indian Airline Industry

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    Technology has significantly impacted the airline industry by enabling new services and improving efficiency. Key technologies discussed include e-ticketing, mobile apps, biometric boarding, and cargo tracking systems using RFID and X-rays. These technologies provide benefits like reduced paperwork, improved security and convenience for passengers. Airlines are focusing on enhancing the customer experience through differentiated service and a high-value model. Emerging innovations include mobile platforms and self-service options. To improve further, airlines plan to offer new services engaging different passenger segments while optimizing operations and costs through automation and information sharing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    253 views12 pages

    Service Marketing - Airline Industry

    Uploaded by

    Siddharth Setia
    Technology has significantly impacted the airline industry by enabling new services and improving efficiency. Key technologies discussed include e-ticketing, mobile apps, biometric boarding, and cargo tracking systems using RFID and X-rays. These technologies provide benefits like reduced paperwork, improved security and convenience for passengers. Airlines are focusing on enhancing the customer experience through differentiated service and a high-value model. Emerging innovations include mobile platforms and self-service options. To improve further, airlines plan to offer new services engaging different passenger segments while optimizing operations and costs through automation and information sharing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    Impact of Technology on Airline Industry

    Airline Industry
    The Services offered by the Airline Industry are as follows: E- Ticketing Online

    heck In

    !obile and "#A services On $oard Entertainment

    argo Security%

    E&isting Technology

    It becomes e&tremely important for airports to maintain and improve ef'ciency in (round )andling *()+, Air Traf'c ontrol *AT +, safety, security, airport operations and administrative processes to result in overall business- operational bene'ts to all concerned% Cargo Security Technology

    1.

    Features:
    . cargo tracking systems, tamper-evident and tamper-resistant seals, high-speed screening

    devices, and integration of security technology into supply chain management systems by the usage of ./I# and 0-rays Benefits:
    . . .

    Safety of luggage by reducing thefts% Avoids !isplacement of luggage% Increases #ependability of the Aircraft%

    continued1
    2% 2D Bar Technology Features:

    Encrypts personal information into some kind of unreadable bar% The bar code can be send to various handheld devices such as mobile phone, "#A etc 3ses #igital Signature to ensure more security in the bar code%

    Benefits:

    !aking direct communication between airline and customer% Enable self service to check in and boarding aircraft% Increases customer privacy and security% .educes the congestion of the passenger at the airport counter% %Simplify the process% .educes the paper work at the airport%

    Service /eatures
    .eliability:-

    argo Security system

    .esponsiveness:- !obile and "#A Services Tangibles: Inflight Entertainment systems, Assurance: E-ticketing, On-time schedules Empathy: Online

    heck In

    Strategy*ST"+
    #ifferentiation focused
    4outh 5orking professionals /oreign travelers )igh value based model ustomer e&perience is the key

    6ew Innovations
    Mobile Platforms

    !obile defines today7s connected traveler and is the driving force behind technology that I6#IA is developing today to simplify travel for the customer%
    Airlines Travel App Mobile Boar ing !i"#i !i get #light Status $otification

    Self"Service Chec%"&n &n"flight Connectivity Po'er ports Cell Phone Policy &n"flight Satellite Phones ()nly chartere +emember Me

    flights n Business class limite

    routes*

    8 "9s
    Pro uct
    lead the industry with a significant investment and commitment to technology and

    innovation to enhance the customer e&perience to meet the changing needs of its customers and the changing demands of the airline industry%
    Price
    )igh :alue $ased

    Place Promotion
    Special offers Advertisements

    ompetitions ;oining with corporates

    8 "9s *cont%+
    People
    Employees !anagement

    ustomer service ulture

    Physical evi ence


    Smart Interactive

    omfortable

    Process
    Eliminating <:3 A9

    ,olatility -ncertaint y Comple.it y Ambiguity

    Improvement plan for an airline

    urrent !arket

    onditions

    Emerged out of the global financial crisis at a steady pace $etween 2==>-2=??, total domestic passenger traffic has grown at a A(. of ?8@ Increase in inbound and outbound tourists and medical tourism E&pected to at A%B@ per annum during 2=?2-2=22 CD= million passengers-yearE

    ost Structure
    "arameters Airline /uel ost Involved F=@ rude Oil "rices .upee #epreciation $lock hours *#iff b-w opening and closing of door C#-AE+ /ood and cabin e&penses Handing and 6avigation harges "urchase of a new airplance Insurance, hanger fees% Employee .emuneration and benefits Selling costs

    !aintenance G .epair ost Ownership ost

    ?2@ ?D@ D=@

    Other E&penses

    Introduction of Improved Service Offerings


    Increased offering would engage the new-age consumers $etter connect with its customers 6e&t-generation technology that automates manual tasks, shares

    information and provides proactive communication to the passenger entric Approach I 6/

    "assenger

    Improved /light Operations

    onsistent 3ser interface and branding

    Thank 4ou%

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