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    BMW Presentation

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    BMW began as an aircraft engine manufacturer after World War 1 but was forced to shift to motorcycle production in 1923 due to treaty restrictions. It later expanded into automobile production in 1928-1929. By 1959, BMW's automotive division was struggling financially and shareholders debated liquidation versus pursuing compact cars. BMW acquired the Rover Group including the Land Rover brand in 1994 but sold Rover in 2000 while retaining MINI, launched in 2001. BMW produced over 1.3 million vehicles in 2006 across 5 countries and saw sales growth each year from 2000 to 2009, becoming the top-selling European brand in the US market by 2007.

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    BMW Presentation

    Uploaded by

    wannaplay
    532 views11 pages
    BMW began as an aircraft engine manufacturer after World War 1 but was forced to shift to motorcycle production in 1923 due to treaty restrictions. It later expanded into automobile production in 1928-1929. By 1959, BMW's automotive division was struggling financially and shareholders debated liquidation versus pursuing compact cars. BMW acquired the Rover Group including the Land Rover brand in 1994 but sold Rover in 2000 while retaining MINI, launched in 2001. BMW produced over 1.3 million vehicles in 2006 across 5 countries and saw sales growth each year from 2000 to 2009, becoming the top-selling European brand in the US market by 2007.

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    BMW began as an aircraft engine manufacturer after World War 1 but was forced to shift to motorcycle production in 1923 due to treaty restrictions. It later expanded into automobile production in 1928-1929. By 1959, BMW's automotive division was struggling financially and shareholders debated liquidation versus pursuing compact cars. BMW acquired the Rover Group including the Land Rover brand in 1994 but sold Rover in 2000 while retaining MINI, launched in 2001. BMW produced over 1.3 million vehicles in 2006 across 5 countries and saw sales growth each year from 2000 to 2009, becoming the top-selling European brand in the US market by 2007.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    532 views11 pages

    BMW Presentation

    Uploaded by

    wannaplay
    BMW began as an aircraft engine manufacturer after World War 1 but was forced to shift to motorcycle production in 1923 due to treaty restrictions. It later expanded into automobile production in 1928-1929. By 1959, BMW's automotive division was struggling financially and shareholders debated liquidation versus pursuing compact cars. BMW acquired the Rover Group including the Land Rover brand in 1994 but sold Rover in 2000 while retaining MINI, launched in 2001. BMW produced over 1.3 million vehicles in 2006 across 5 countries and saw sales growth each year from 2000 to 2009, becoming the top-selling European brand in the US market by 2007.

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    BMW

    History
    After World War I, BMW was forced to cease aircraft (engine) production by the terms of the Versailes Armistice Treaty. The company consequently shifted to motorcycle production in 1923 once the restrictions of the treaty started to be lifted, followed by automobiles in 192829.

    The circular blue and white BMW logo or roundel is portrayed by BMW as the movement of an aircraft propeller, to signify the white blades cutting through the blue sky an interpretation that BMW adopted for convenience in 1929, twelve years after the roundel was created

    By 1959 the automotive division of BMW was in financial difficulties and a shareholders meeting was held to decide whether to go into liquidation or find a way of carrying on. It was decided to carry on and to try to cash in on the current economy car boom enjoyed so successfully by some of Germany's ex-aircraft manufacturers such as Messerschmitt and Heinkel.

    In 1992, BMW acquired a large stake in California based Industrial design studio DesignworksUSA, which they fully acquired in 1995. In 1994, BMW bought the British ROVER GROUP

    By 2000, Rover was making huge losses and BMW decided to sell the combine. The MG and Rover brands were sold to the Phoenix Consortium to form MG Rover, while Land Rover was taken over by Ford. BMW, meanwhile, retained the rights to build the new MINI, which was launched in 2001

    Production
    In 2006, BMW produced 1,366,838 fourwheeled vehicles, which were manufactured in five countries In 2009, it manufactured 1,258,417 four-wheeled vehicles. In 2009, BMW Motorrad produced 82,631 motorcycles.

    Country
    Germany

    Make
    BMW

    Cars
    (2006)

    Cars
    (2008)

    Models
    Others
    All Minis All Rolls-Royce BMW X3 BMW X5, X6 BMW 3-Series

    905,057
    187,454

    901,898
    235,019 1,417 82,863 170,741 47,980 1,439,918

    United Kingdom Mini

    Rolls-Royce 67 Austria USA South Africa Total BMW BMW BMW 114,306 105,172 54,782 1,366,838

    Sales (BMW-brand)
    Vehicles sold in all markets according to BMW's annual reports. Year Total

    2000 822,181
    2001 880,677 2002 913,225 2003 928,151 2004 1,023,583 2005 1,126,768 2006 1,185,088 2007 1,276,793 2008 1,202,239 2009 1,068,770

    On this table, you can see, sales of BMW vehicles in 2010. Sales of each branch increases at least 10 % each, excepting Rolls-Royce concept.

    Munich. The BMW Group has achieved a new sales revenue record in 2007. Compared to the previous year, group revenues rose by 14.3% to euro 56,018 million (2006: euro 48,999 million). Revenues of the Automobiles segment went up by 12.7% to euro 53,818 million (2006: euro 47,767 million). The Motorcycles segment reported sales of euro 1,228 million (2006: euro 1,265 million /2.9%), while the Financial Services segment increased its revenues by 25.8% to euro 13,940 million (2006: euro 11,079 million).

    The USA remained the largest single market for BMW and MINI cars in 2007. With a sales volume of 335,840 units (2006: 313,603 units /+7.1%), the BMW Group sold more vehicles there than ever before. On top of this, BMW was the most popular European premium brand among US customers in 2007. In total, 293,795 BMW brand cars (2006: 274,432 units, +7.1%) were sold in the United States, making it the most successful European car brand on the US market in 2007.

    New sales volume record for BMW Motorcycles in 2007


    BMW Motorcycles also succeeded in recording a new sales volume high in 2007. After surpassing the 100,000 mark for the first time in the previous year, the Motorcycles segment continued to grow and recorded a sales volume of 102,467 units (2006: 100,064/+2.4%) in 2007.

    THANX A LOT!!!
    Made by Maxat Batyrkhanov
    2010 HUSTLA corp. All rights reserved.

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