ANIMATION INDUSTRY

- STATISTICS & TRENDS -

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ANIMATION INDUSTRY
GLOBAL

 Global Animation industry

with

estimated revenues in excess

of Rs. 1530 billion by 2010.

* Source : Media and Entertainment Industry Report 2009 by FICCI and KPMG
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ANIMATION INDUSTRY
INDIAN

 Indian Animation industry has been

growing rapidly with an estimated CAGR

of 20.1 percent in 2006-08

 Indian Animation Market estimated at

Rs. 17.4 billion in 2008

 Estimated to reach a size of about

Rs. 39.4 billion by 2013

* Source : Media and Entertainment Industry Report 2009 by FICCI and KPMG
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MEDIA & ENTERTAINMENT
INDUSTRY REPORT 2009

MEDIA & ENTERTAINMENT INDUSTRY 2008 CAGR% CAGR% 2009-

(Rs. Billion) 2006-08 13 (Projection)
Animation 17.4 20.10% 17.80%
Print 172.6 13.80% 9%
Internet Advertising 6.2 45.20% 27.90%

* Source : Media and Entertainment Industry Report 2009 by FICCI and KPMG
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MEDIA & ENTERTAINMENT
INDUSTRY REPORT 2009

MEDIA & ENTERTAINMENT INDUSTRY 2008 CAGR% CAGR% 2009-

(Rs. Billion) 2006-08 13 (Projection)
Television 240.5 13.80% 14.50%
Film 109.3 17.70% 9.10%
Gaming 6.5 44.60% 33.30%

* Source : Media and Entertainment Industry Report 2009 by FICCI and KPMG
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MEDIA & ENTERTAINMENT
INDUSTRY REPORT 2009

MEDIA & ENTERTAINMENT INDUSTRY 2008 CAGR% CAGR%

(Rs. Billion) 2006-08 2009-13 (Projection)
Television 240.5 13.80% 14.50%
Print 172.6 13.80% 9%
Film 109.3 17.70% 9.10%
Radio 8.4 19.70% 14.20%
Music 7.3 (-) 4.40% 8%

Animation 17.4 20.10% 17.80%

Gaming 6.5 44.60% 33.30%
Internet 6.2 45.20% 27.90%
Outdoor 16.1 17.30% 12.80%

TOTAL SIZE 584 15% 12.50%

The 2008 figures is the size of each segment while CAGR is compounded annual growth
rate, a percentage figure

* Source : Media and Entertainment Industry Report 2009 by FICCI and KPMG
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ARENA FOCUS AREAS
2009

Graphics

Visual Web
Effects Design

ARENA
FOCUS
AREAS

Gaming Animation

Post
Production

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ANIMATION & MULTIMEDIA
PLACEMENT OPPORTUNITIES

 Graphic Designers (Advertising, Print & Publishing)

 3D Animation Professionals

 3D Artists : Modellers, Texturing Artists, Rigging Artists,

Lighting Artists, Rendering Artists, Matchmoving Artists

 2D Animation Professionals

 Gaming Artists (Modelling to Animation)

 Visual Effects Artists (Compositors & Roto Artists)

 Web Designers & Flash Animators

 Video Editors

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ARENA PROGRAMS 2009
CAREER & PROFESSIONAL

CAREER PROGRAMS

 GRAPHICS & WEB DESIGN (GWD)

 ANIMATION PRO

 DAE

PROFESSIONAL PROGRAMS

 POST PRODUCTION - Launch in May/June 2009

 GAME ART & DESIGN - Launch in June/July 2009

 VISUAL EFFECTS - Launch in June/July 2009

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ARENA PROGRAMS 2009
CAREER & PROFESSIONAL

CAREER PROGRAMS

 GRAPHICS & WEB DESIGN (GWD)

Exit Profiles :
Visualizers, Graphic Designers, Web Designers & Flash Animators

Placement Opportunities :
Design & Multimedia Firms, Print & Publishing, Advertising Agencies, Web Design
Studios, e-learning companies

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ARENA PROGRAMS 2009
CAREER & PROFESSIONAL

CAREER PROGRAMS

 ANIMATION PRO

Exit Profiles :
2D Digital Animators, 3D Modellers, Rigging Artists, Lighting Artists, Texturing
Artists, 3D Animators

Placement Opportunities :
Television, Animation Film Productions, Web Design Studios & e-learning
companies

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ARENA PROGRAMS 2009
CAREER & PROFESSIONAL

CAREER PROGRAMS

 DAE

Exit Profiles :
Pre-Production Artists, Background & Layout Artists, 2D Animators, Inbetween
Artists, Clean-up Artists, 2D Compositing Artists, 3D Modellers, Rigging Artists,
Lighting Artists, Texturing Artists, 3D Character Animators

Placement Opportunities :
Animation Film Productions, Ad & Television Production Houses developing
Animated Ads, Promos & television series, Gaming Studios

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ARENA PROGRAMS 2009
CAREER & PROFESSIONAL

PROFESSIONAL PROGRAMS

 POST PRODUCTION

Exit Profiles :

Editors and Visual Effects Artists for Films, Ads and Television

Placement Opportunities :

Television Channels, Animation Studios, Television Production Houses,

Ad Productions, Visual Effects Studios

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ARENA PROGRAMS 2009
CAREER & PROFESSIONAL

PROFESSIONAL PROGRAMS

 GAME ART & DESIGN

Exit Profiles :

Pre Production Artists for Gaming, Game Modelers, Game Animators,

Level Designers, Environment Modelers, Background & Layout Artists

Placement Opportunities :

Gaming Studios – Mobile Gaming, Console or PC Gaming & Online Gaming

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ARENA PROGRAMS 2009
CAREER & PROFESSIONAL

PROFESSIONAL PROGRAMS

 VISUAL EFFECTS

Exit Profiles :

Visual Effects Artists, Keying & Compositing Artists, Roto Artists, Match moving Artists

Placement Opportunities :

Film & Animation Studios, Television Production Houses,

Ad Productions, Visual Effects Studios

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AVENUES IN ANIMATION
CAREER OPPORTUNITIES

Animation application areas :

 Animated Content for International Studios
 Indian Animated Films
 Indian Feature Films
 Entertainment (Television Channels)
 Ads (Animated content in Ads)
 Education (e-learning)
 Virtual Walkthroughs (Architectural 3D Walkthroughs)
 Internet (Web Animations & Rich Media)
 Fashion Designing and Interior Designing (simulations)
 Gaming (Console, Online & Mobile Games)
 Medical, Legal and Insurance industry (Medical animations)

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 AVENUES IN ANIMATION
CAREER OPPORTUNITIES

Animated Content for International Studios

Indian Animation studios such as Crest Animation Studios, Paprikaas, Prana

Studios, DQ Entertainment have all being creating animated content for
International Animation studios which includes animated series, animation
shorts for films and television.

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 AVENUES IN ANIMATION
CAREER OPPORTUNITIES

Indian Animated Films

After the stupendous success of Hanuman, followed by
Hanuman Returns, Ghatotkach, Dashavtaar, Indian filmmakers
are gung-ho about the concept and scope of animation films in
the country. At present, there are nearly more than 28 animated
features of Indian content in production across various studios in
India.

With Indian animations getting their deserved recognition at

Annecy this year, the world is waking up to various animation
collaboration opportunities with Indian Studios. The recent news
is of the collaboration between Anil Ambani’s Reliance
Entertainment and Steven Spielberg’s Dreamworks SKG and the
news of collaboration between Disney and Yashraj Films. Also
Karan Johar under his Dharma Productions banner has lined up
an animation film.

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AVENUES IN ANIMATION
CAREER OPPORTUNITIES

Entertainment (Television Channels)

Television Channels (Kids Channels as well

as Music Channels) such as Disney Channel,
Pogo, Cartoon Network, Hungama TV, 9XM,
MTV, Channel V are major source for
animated content.

These Channels are always in the lookout of

Indian Animated content.

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 AVENUES IN ANIMATION
CAREER OPPORTUNITIES

Animated content in Ads (TVCs)

Ads or TV Commercials are using animated content to

create a visual experience for its consumers. Most of the
commercials seen on TV Channels are either Animated
Content or a mix of Live Action and Animation. Animated
content in Commercial are not just used to attract kids
but also consumers of other age groups.

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AVENUES IN ANIMATION
CAREER OPPORTUNITIES

E-learning

Animated content is used to value add in learning of

various subjects and fields. Schools and colleges are
using e-learning animated content in education.

Besides, Corporate Trainings are also using animated

e-learning content for training of their employees.

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AVENUES IN ANIMATION
CAREER OPPORTUNITIES

3D Architectural Walkthroughs

3D Animated Architectural Walkthroughs are

photorealistic visualisations of a location
(Shopping Mall, Corporate Offices, Residential
complex, townships etc.). The 3D Animated
walkthrough gives a real life walkthrough
experience to the audience prior to its making
or construction.

Builders, Construction companies, interior

designers are using animated walkthroughs to
sell their ideas and concepts to their
prospective clients.

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AVENUES IN ANIMATION
CAREER OPPORTUNITIES

Internet

Animation is the major source of providing a rich

media experience on the world wide web.

More and more portals are being launched using

animated content and rich media and flash is
used as a major tool for this purpose.

Animated flash intros, banners, headers and ads

as well as interactive animated content are
being used by websites and portals to woo the
users.

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 AVENUES IN ANIMATION
CAREER OPPORTUNITIES

Gaming

Gaming for Mobile Games, Console or PC Games and Online Games are a
major source of animation. There is going to be a major demand of animators
for the Gaming industry in the next few years. Our Indian Mobile Gaming
market is bigger than Console and Online Games

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AVENUES IN ANIMATION
CAREER OPPORTUNITIES

Medical & Scientific Animation

Animation has found new avenues in medicine, healthcare and biotechnology.

Medical animation can provide 3D Medical Animation or Flash animation to
convey your medical content clearly as well as Health Animations of various
health conditions like allergies, diabetes, depression and more.

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 THANK YOU

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