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    What Is CSR?

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    KaranJohar
    Corporate social responsibility (CSR) refers to businesses operating in an economically, socially, and environmentally sustainable manner. Companies adopt CSR for reasons such as ethical considerations, reputation/brand, and cost savings. Hindustan Unilever Limited (HUL) is India's largest FMCG company that engages in many CSR initiatives like Project Shakti for women's livelihood, health programs, disaster relief, and supporting special education centers. HUL aims to contribute to communities while conducting its business operations in an environmentally and socially responsible way.

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    What Is CSR?

    Uploaded by

    KaranJohar
    31 views17 pages
    Corporate social responsibility (CSR) refers to businesses operating in an economically, socially, and environmentally sustainable manner. Companies adopt CSR for reasons such as ethical considerations, reputation/brand, and cost savings. Hindustan Unilever Limited (HUL) is India's largest FMCG company that engages in many CSR initiatives like Project Shakti for women's livelihood, health programs, disaster relief, and supporting special education centers. HUL aims to contribute to communities while conducting its business operations in an environmentally and socially responsible way.

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    Corporate social responsibility (CSR) refers to businesses operating in an economically, socially, and environmentally sustainable manner. Companies adopt CSR for reasons such as ethical considerations, reputation/brand, and cost savings. Hindustan Unilever Limited (HUL) is India's largest FMCG company that engages in many CSR initiatives like Project Shakti for women's livelihood, health programs, disaster relief, and supporting special education centers. HUL aims to contribute to communities while conducting its business operations in an environmentally and socially responsible way.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    31 views17 pages

    What Is CSR?

    Uploaded by

    KaranJohar
    Corporate social responsibility (CSR) refers to businesses operating in an economically, socially, and environmentally sustainable manner. Companies adopt CSR for reasons such as ethical considerations, reputation/brand, and cost savings. Hindustan Unilever Limited (HUL) is India's largest FMCG company that engages in many CSR initiatives like Project Shakti for women's livelihood, health programs, disaster relief, and supporting special education centers. HUL aims to contribute to communities while conducting its business operations in an environmentally and socially responsible way.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 17

    WHAT IS CSR?

    "Corporate Social
    Responsibility is the
    continuing
    commitment by
    business to behave
    ethically and
    contribute to
    economic
    development while
    improving the quality
    of life of the
    workforce and their
    families as well as of
    the local community
    and society at large.

    WHY COMPANIES ADOPTING


    CSR?
    Economic & Legal Considerations
    Ethical considerations
    Innovation and learning
    Employee motivation
    Reputation or brand
    Market position or share
    Cost savings

    INTRODUCTION TO HUL

    Formed in 1933 as Lever Brothers India


    Limited.
    Named as Hindustan Lever Limited in 1956
    through a merger of Lever Brothers, Hindustan
    Vanaspati Mfg. Co. Ltd. and United Traders
    Ltd.
    The company was renamed in June 2007 to
    Hindustan Unilever Limited.
    India's largest FMCG company, touching the
    lives of every 2 out of 3 Indians.
    The Anglo-Dutch company Unilever owns a
    majority stake (52%) in HUL.
    One of the eight Indian companies to be
    featured on the Forbes list of Worlds Most
    Reputed companies in 2007.

    INTRODUCTION TO HUL

    HUL is the market leader in consumer products


    with presence in over 20 categories with over
    700 million Indian consumers using its products.
    HUL is one of the country's largest exporters; it
    has been recognised as a Golden Super Star
    Trading House by the Government of India.
    It has a distribution channel of 6.3 million outlets
    and owns 35 major Indian brands
    The Company has over 15,000 employees and
    had an annual turnover of Rs. 17,523 crore
    (Financial year 2009- 2010).
    Had an annual sales of about 44.3 billion in
    2010 in more than 100 Countries across the
    globe.

    CORPORATE SOCIAL
    RESPONSIBILITY AT
    HINDUSTAN UNILEVER
    LIMITED

    GREENING BARRIERSWATER CONSERVATION &


    HARVESTING
    HUL is committed to extending its efforts on water
    management to the larger community, and has
    engaged in community projects in water adjacent to
    manufacturing sites.
    HUL's Water Conservation and Harvesting project
    has two major objectives:
    a) to reduce water consumption in its own
    operations and regenerate sub-soil water tables
    at its own sites through the principles of 5R Reduce, Reuse, Recycle, Recover and Renew;
    b) help adjacent villages to implement appropriate
    models of watershed development.

    PROJECT SHAKTICHANGING LIVES IN RURAL


    INDIA

    Hindustan Unilever's Project Shakti is a


    rural initiative that targets small villages
    populated by less than 2000 individuals.

    Project Shakti impacts society in two ways


    the Shakti Entrepreneur program creates
    livelihood opportunities for underprivileged
    rural women and the Shakti Vani program
    improves quality of life by spreading health
    and hygiene awareness .

    LIFEBUOY SWASTHYA
    CHETNA- HEALTH & HYGIENE
    EDUCATION

    Lifebuoy Swasthya Chetna (LBSC) is a rural


    health and hygiene initiative which was
    started in 2002.

    LBSC was initiated in media dark villages (in


    UP, MP, Bihar, West Bengal, Maharashtra,
    Orissa) with the objective of spreading
    awareness about the importance of washing
    hands with soap.

    FAIR & LOVELY FOUNDATION

    The Fair & Lovely (FAL) Foundation aims at economic


    empowerment of women across India by providing
    information, resources and support in the areas of
    education, career and enterprise. It specifically targets
    women from low-income groups.

    Fair & Lovely Shikhar:


    Fair & Lovely Shikhar, an initiative by Fair & Lovely,
    aimed to explore the inspiring stories of women
    achievers who have overcome all obstacles with their
    strong will and positive attitude and changed their
    destinies. Fair & Lovely Shikhar is a unique concept
    based on a real life scenario of women from various
    walks of life.

    SPECIAL EDUCATION &


    REHABILIATION
    Under the Happy Homes initiative, HUL supports special
    Education and rehabilitation of children with challenges.

    Asha Daan: The initiative began in 1976, when HUL


    supported Mother Teresa and the Missionaries of
    Charity to set up Asha Daan, a home in Mumbai for
    abandoned, challenged children, and the destitute.

    Ankur: In 1993, HUL's Doom Dooma Tea Plantation


    Division set up Ankur, a centre for special education of
    challenged children. The centre takes care of children
    with challenges aged between 5 and 15 years. Ankur
    provides educational, vocational and recreational
    activities to over 35 children with a range of challenges,
    including sight or hearing impairment, polio related
    disabilities, cerebral palsy and severe learning
    difficulties.

    SPECIAL EDUCATION &


    REHABILIATION

    Kappagam: Encouraged by Ankur's success,


    Kappagam ("shelter"), the second centre for
    special education of challenged children, was set
    up in 1998 on HUL Plantations in South India. It
    has 17 children. The focus of Kappagam is the
    same as that of Ankur.

    Anbagam: Yet another day care center, Anbagam


    ("shelter of love"), has been started in 2003 also in
    the South India Plantations. It takes care of 11
    children. Besides medical care and meals, they too
    are being taught skills such that they can become
    self-reliant and elementary studies.

    SANJIVANI- Free Mobile


    Medical Facility

    A free mobile medical service - year


    2003 near Assam.

    Two mobile vans dedicated to the


    project.

    Mobile medical vans camp for six hours


    in a village everyday and treat nearly 100
    patients.

    SANJIVANI- Free Mobile


    Medical Facility

    Sanjivani also undertakes activities like:-

    Awareness campaigns on hygiene


    Child immunization camps
    Iron supplement therapy
    Free eye check ups
    Family planning awareness camps
    Anti-tobacco education
    Anti-alcoholism camps.

    DISASTER RELIEF &


    REHABILATION
    Yashodadham: After the devastating

    earthquake in 2001, HUL reconstructed


    a village in the Kachchh district ,
    Gujarat.

    School building.
    Health centre.
    All the structures are earthquake and
    cyclone-resistant.
    Underground reservoir and an overhead
    tank for water.

    DISASTER RELIEF &


    REHABILATION

    Tondiarpet:

    Rs. 10 crore - relief and rehabilitation of Tsunami


    affected families by way of relief material, land
    and towards construction of facilities.

    Distribution of bread and biscuits to over 500


    families in Pondicherry.

    12,000 cooked meals for families in Chennai,


    Nagapattinam, Cuddalore and Andamans.

    DISASTER RELIEF &


    REHABILATION

    Bihar Floods:

    After the floods in Bihar in 2008, HUL contributed


    10, 000 kits worth Rs. 60 lakh as first installment of
    relief material for the immediate relief of the flood
    affected families of Araria District in Bihar.

    The kit contained essential items such as


    utensils
    clothes
    Blankets.

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